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• Presentations
• Public Speaking

The Complete Guide to Making Great Business Presentations in 2024

Introduction

Are you ready to consume a comprehensive treasure trove of the best presentation ideas and techniques for 2024? 

This ultimate guide is over 16 thousand words with nine full chapters of helpful and up-to-date information. 

It takes you through the complete presentation process from start to end. It includes good PowerPoint presentation examples you can easily follow.

It's packed with comprehensive easy-to-implement steps on making powerful business presentations quickly. It includes expert tips, great presentation design examples, actionable takeaways, and more. 

Download a FREE PDF Copy of Our New eBook on Making Great Business Presentations in 2024

Be sure to bookmark this page now, so you can quickly return to this epic business presentation guide.  Or   download this FREE guide  as a convenient 69 page eBook PDF with quick-action checklist (for easy offline use).

Table of Contents

Jump ahead to any part of this tutorial guide from this Table of Contents. Start learning the specifics on how to make a great business presentation in 2024:

• How to Make a Great (Highly Effective) Business Presentation  
• How to Prevent 18 Common Business Presentation Mistakes (Fails)  
• 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)
• How to Plan (+Write) a Powerful Business Presentation Quickly
• How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips)
• How to Design a Killer Business Presentation Like a Creative Professional
• Get Maximum Audience Impact: Give (Deliver) Great Business Presentations
• 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation
• 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

Conclusion: Take Action & Make a Great Presentation (Start Now!)

Chapter 1. how to make a great (highly effective) business presentation.

Your business presentation represents an investment. You've invested time in creating it, and you'll invest even more time in giving it. That's why you want to get it right.

In this guide, you'll learn tips and techniques that'll help you give a successful business presentation—a presentation that people remember and that changes minds.

We've gathered together a comprehensive set of business presentation tips and techniques you can really use. Learn from the experts how to make a great presentation. Study these good PowerPoint presentation examples. Follow the step-by-step instructions and you can put together an effective presentation fast. 

In this guide, you'll learn how to:

• Prevent Common Presentation Mistakes.  Learn how to avoid common mistakes that could derail your presentation. If you're new to giving presentations, or if you haven't given a presentation in a while, you'll want to review this section carefully before you start working on your next presentation.
• Plan and Write an Effective Presentation . If you're one of those people who struggle to write the content for your presentation, this is for you. We'll take you through the writing process from finding the right topic to creating a written presentation. All you need to do is follow these seven simple steps.
• Design a Presentation With Impact. Discover the techniques that creative professionals use to build truly eye-catching slides that your audience will remember long after your presentation. Learn how layout, font choice, and color impact how your presentation is received. We'll also discuss how to properly use graphics, media, and other special effects in a business presentation.
• Deliver Your Business Presentation Powerfully . If giving a business presentation is the part you dread the most, you're not alone. We've got you covered. The public speaking hacks you'll learn will help you give your next presentation ( and future business presentations too ) with confidence.
• Add Those Creative Presentation Extras ( Oomph ) . Don't miss this special section that's chock full of interesting ways to help your presentation stand out. The information here is especially useful if your audience will be listening to more than one presentation, such as at a business conference.  

This guide is designed so that you can work throughout from Chapter 1 to Chapter 9 for complete business presentation training. Or, use the jump links in the Table of Contents to go directly to an area you're struggling with.

Download this FREE guide now  as a convenient  69 page eBook PDF with quick-action checklist. You can use this handy PDF set  even when you're not connected to the internet.

Chapter 2. How to Prevent 18 Common Business Presentation Mistakes (Fails)

Nothing’s worse than a presentation that fails. It’s embarrassing and, even worse, it can undermine your message and damage your business brand.

The question is: How can you prevent your business presentation from failing?

We’ll show you exactly what to do to sidestep the most common presentation mistakes. Read this chapter to learn what to do ( and not do ) to avoid a hard fail:

1.  No Research

For a successful presentation, you’ve got to do your homework. Planning and research make the difference between a great business presentation and a bad one.

Your audience can tell if you’re not current on the relevant facts. Not being familiar with your topic undermines your credibility.

Try This: Before you start writing your business presentation, study for it as you would a test. Identify two to three key sources of information. Read each and take notes. Highlight key facts and points.

2.  Reading Your Speech

Too many speakers read their presentation directly from their speaker notes or, even worse, from index cards. Reading a presentation leads to an unnatural speaking style and interferes with your audience rapport.

Try This: Practice your speech so you can say it without looking at your speaker notes. That way you can recall it from memory and deliver naturally. ( It’s okay to have your speaker notes on hand in case you get stuck though .)

3.  Not Enough Practice     

Practice makes the difference between a so-so business presentation and a great business presentation. Too many business professionals are tempted to skip the practice because they're too busy. Don't make this mistake! 

Fortunately, there are ways to work practice into your busy schedule.

Try This : A week before your business presentation, start practicing your speech three times a day. Practice first thing in the morning, once at lunch, and again in the evening. Give at least one of those speeches in front of a friend or family member who can provide constructive criticism.

We'll share more techniques about how to do a good job presenting your presentation later. In the meantime, learn more about how to effectively practice your speech in this tutorial:

4.  Going Over Your Time

For most presentations, you’ve got a set amount of time to give your speech. Going over your assigned time is annoying for your audience. It’s also upsetting for the speaker who comes after you and doesn’t have enough time to finish.

One of the most common causes of going over your allotted time is trying to cover material that’s not really related to your core message.

Try This : Unleash your inner editor. Read through your presentation with a critical eye. Delete anything that’s not part of your core message.

5.  Bad Body Language

When you give your presentation, you’re speaking with your words. But there’s another way you’re communicating to your audience that you may not even be aware of.

A UCLA study  shows that what you say through your body language is as important as the actual words you say. Research shows that over half of your message is conveyed through non-verbal communication. 

A stiff, nervous posture or awkward, nervous gestures can signal that you’re not confident about what you’re saying.

Try This : Smile during your speech. Smiling does more than just make you look friendly. According to Psychology Today , smiling releases neurotransmitters that’ll help you relax. The more relaxed you are, the more natural your body language will be.

6.  Failure to Make Eye Contact

Speakers who make regular eye contact with audience members are perceived as being more trustworthy.

Unfortunately, many speakers are too nervous and forget to make eye contact . Or they’re too shy.

Try This : Does the idea of looking at someone in the audience make you nervous? No worries. This trick will get you through. Choose three points on the wall behind the audience. Take turns looking briefly at each point as you speak.

7.  Lack of Conviction

If you don’t believe or care about what you’re talking about, how do you expect to convince your audience that it’s important?

When it comes to credibility, sincerity and conviction are important.  Make sure that you're confident about the truth and importance of your information.

Try This: It’s time to get honest. Review your presentation carefully and ask yourself: " Do I really care about this?" If your answer is “ no ,” you’re presenting the wrong message.

8.  Bad Design  

A poor presentation design is just as distracting as poor delivery. You don't want your audience spending so much time focusing on how awful, cluttered, or sloppy your presentation looks that they don't hear what you’ve got to say.

How your presentation looks is important. It should appear polished and professional—a look you can’t easily get from free presentation templates.

Try This : Check out the great professional presentation templates available on Envato Elements and GraphicRiver . Each template is carefully created by a professional designer to take advantage of the latest presentation design tools and trends.

9.  Not Enough Visuals

According to BrainRules by John Medina, you’re far more likely to remember information presented with a graphic or photo.  After three days, most listeners only retain about 10% of what they’ve heard. But when a visual is added, the percentage of information retained increases dramatically—to 65%.

Try This : When you can use an image (such as a graph, chart, or photo), do it. If you’re short on professional images, Envato Elements is a good source for professional photos  and other types of high-quality  graphics .

10. Too Much Text on a Slide

The fewer words you use, the better. Your audience isn’t going to read (or remember) long blocks of text. So, keep it brief.

What's even worse: presenters often make their text smaller to get more on a slide—making the slide even less readable. You want to avoid this in your presentation slides. 

For a problem example of what I mean, take a look at this slide below:

Note: This presentation slide example uses  The X Note – PowerPoint Template  from Envato Elements. (You can readily cut the text down in this slide.)

Try This: Keep the total number of words per slide to under 25. If there are more than 25 words, edit the text until you get the number of words on the slide down below 25.

11. Slide Text Too Small to Read

How small is too small? Most experts agree that body text of less than a 24-point font for a business presentation is too small to read.

Look at the difference in readability in the two PowerPoint presentation examples below. Now imagine looking at those slides from across a crowded room.

Take a look at the problem presentation slide above. The headings are done in a 24-point font, and the body text is in a 14-point font. That's hard to read.

In contrast, the headings below use a 48-point font, and the body text uses a 24-point font. It's quite a bit larger and easier to read.

Note: These presentation slide examples use  The X Note – PowerPoint Template from Envato Elements.

Try This : Choose a 28- to 32-point font for your body text, and 32 to 48 points for your headings and subheadings. That way, your audience can read your slides from across a large room.

12. Not Using a Legible Font

The most readable fonts for presentations are sans serif, such as these:

Avoid script and novelty fonts at all costs as they're extremely hard to read. Look at the PowerPoint presentation example below. Which example is easier to read?

Script Font Example

Readable (Sans Serif) Font

Note : These presentation slide examples use  The X Note – PowerPoint Template  from Envato Elements.

A sans serif font appears simpler and easier to read on projection screens. It lacks the extra serifs (small lines at the ends of characters) that are typically added to print font designs.

Try This : Replace novelty fonts in your business presentation with more readable sans serif font types. If you’re not sure whether the fonts on your slides are readable, ask a friend or colleague for their opinion.

13. Too Many Lists

Many presentations have too many lists: both bulleted and numbered. Yet  studies show that lists don’t work well.

In a 2014 study on visualization versus text from The International Journal of Business Communication ,  subjects who were shown a graphic recalled concepts more easily than those shown a bulleted list.

Try This : Use lists sparingly. Shorten lists or create a single slide for each list item. Better yet, use a graphic to explain a presentation idea instead of words.

14. Technical Problems

If your equipment fails, you'll have a tough time giving your presentation.

The best time to find out that your equipment isn’t working isn’t the day of the presentation. You won’t have adequate time to make alternate arrangements.

Try This: Go to your speaking venue the day before your presentation. Hook up your laptop (or other device) to the presentation system. Notice anything that doesn’t work and arrange to get backup equipment. Also, test any equipment you’ll be using during your speech.

15. Not Relating to Your Audience

A huge presentation mistake many speakers make is addressing their business presentation to the wrong audience. The only way to really be sure that your presentation is geared to your audience is to find out as much as you can about them.

You can't engage your audience or hold their attention if you don't really know who you're going to be speaking to.

Try This : If the presentation is for an organization you don’t normally attend, arrange to attend a meeting before the one in which you’ll give your presentation. Get to know your audience as well as possible before presenting.

16. No Next Steps

You’ve finished your presentation, but your audience is left hanging. What should they do next?

The next step may seem obvious to you, but your audience hasn’t made the connection—so they do nothing.

Try This: Be blunt. Tell the audience exactly what action to do next and how to go about doing it. Provide any details they need to take the next step.

17. Poor Choice of Content

Another common presentation mistake is including content that isn’t right for a presentation. The topic may be too broad to cover in the time that’s allowed, or your audience may not have the background needed to understand the topic.

Or you may be using terms your audience doesn’t understand.

Try This : Review your business presentation text carefully. Explain abbreviations or technical terms you plan to use.

18. Unrealistic Expectations

Having the right expectations is important. To start, you should have a clear and attainable goal. What do you expect to achieve with your presentation?

If you don't know what to expect from your presentation, it's already in trouble. Another unrealistic expectation is thinking that your listeners will remember all, or nearly all, of the material you present.

Try This : Decide on the purpose of your speech. Is your purpose to convince investors to take a chance on your startup? Or is it to persuade customers to buy your product? Include what you need to achieve your goal and leave out the rest.

3 Newsworthy Public Business Presentation Mistakes (With Real Examples)

You’ve just learned how to avoid the most common presentation mistakes. And in case you’re thinking that these types of presentation mistakes don’t happen often—think again.

Business presentation failure is much more common than you might imagine. Here are three common (and even famous) business presentation mistakes:

1  Unexpected Equipment Failure

This famous presentation example just goes to show that equipment failure can happen to anyone.

Former Microsoft executive Steven Sinofsky was giving a speech to launch the new Surface tablet—when suddenly the equipment stopped working.

Sinofsky did try to get through the situation gracefully, quickly swapping the non-working device for another. You can see the presentation here:

2  Too Much, Too Small

It looks as if this presenter had a lot of great data to share. It’s too bad that they felt compelled to put 14 bullet points (in a small font) on a single page.

Hopefully, the audience was interested enough in the topic to stay engaged:

3 Forgetting What to Say

You’ve seen this common presentation mistake on television a dozen times. A celebrity or public figure is giving a speech, and suddenly they stop.

What happens next makes all the difference in the world. A good tactic when you forget part of your speech is to simply admit it to the audience and take a minute or two to recover.

Even experienced speakers sometimes forget what to say. Watch the news clip below as a news reporter forgets their lines, and notice how they handle it:

Admitting you made a presentation mistake makes you seem relatable to the audience. So, what’s the worst thing you can do when you forget what to say next? According to most experts, your audience will see right through it if you try to pretend nothing is wrong.

What's Next?

You've just learned about 18 common business presentation mistakes and how to avoid them. Learn even more here:

You might be wondering: 

Are there other presentation tips I can use to make my business presentation more effective?

That’s what I’m going to cover next in this guide. You’ll learn more presentation tips and techniques to help you create a great business presentation. We’ll also explain how to avoid business presentation mistakes in more depth.

Chapter 3. 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)

You want to learn how to give an effective presentation, and you want to learn fast!

The best way to learn something is from someone who’s already doing it successfully. That’s why we’ve gathered over 25 great presentation tips from public-speaking experts from around the world. Look no further for winning presentation ideas.

Get unique insights from the business presentation tips for public speaking that we’ve gathered here. Discover presentation tips on how to prepare yourself and presentation skills tips for what to do on the day of your presentation and beyond. 

I’ve divided these presentation tips into:

• Tips for Before Your Presentation
• Tips for During Your Presentation
• Tips for After Your Presentation

Are you ready to start learning from these effective presentation (skills) tips?

Let’s get started…

Effective Business Presentation Tips for Before Your Speech

Get started quickly with these expert tips for a good presentation:

1. Pay Attention to Your Introduction & Closing

Pay extra attention to how you begin and end your business presentation. Your beginning and ending make the biggest impact on your audience.

Textbook author and speaking instructor Mark Powell points out the importance of the opening and close as follows:

“Research shows that audiences remember the first and last few minutes of a presentation long after they’ve forgotten most of what was said in the middle.”

For Powell’s whole lesson on how to effectively open and close a presentation, view the video (including business presentation examples):

Find even more effective presentation tips about starting and closing a presentation here:

2. Stand Up When You Practice

If you're practicing your presentation from the comfort of your armchair, you're doing it wrong.  Jennefer Witter , the CEO/Founder of the Boreland Group Inc., explains: 

"Most of us are seated when rehearsing. However, I strongly suggest you do at least one rehearsal standing up. Most speaking engagements require you to stand. Get comfortable talking on your feet."

Read the rest of Witter’s advice on how to prepare for a presentation in this article on the  Ellevate Network .

This Envato Tuts+ tutorial provides more excellent presentation skills tips for rehearsing your business presentation:

3. Don’t Underestimate the Importance of Public Speaking

To succeed in business,   communication skills—speaking and writing—are key.  Don’t make the mistake of overlooking these vital areas.

Indra Nooyi, board member at Amazon and former PepsiCo executive, said:

“You cannot over-invest in communication skills—written and oral communication skills...”

Read more about what Nooyi had to say about the importance of investing in communication skills in this  Forbes  article. 

4. Write a Presentation That Sounds Good

You may be used to writing business papers and reports that are meant to be read. But what works for a written report won’t work for a live audience .

Senior communications executive Karen Addis puts it like this: 

“Write for the ear, not for the eye. What reads fine on paper may be a mouthful when spoken.”

You’ll find more effective business presentation tips from Addis on the GuideStar blog . We'll also share  exactly how to write an effective presentation later in this guide.

5. Use an Outline

An outline is a key element to help you get started. A good outline helps you organize your speech. It also helps ensure that you don't leave any presentation ideas out.

2001 Toastmasters world champion speaker Darren LaCroix calls an outline: 

"The second most important step in the process of creating a great speech."

Today, LaCroix trains others on how to speak successfully through the Stage Time University training program . For more on what LaCroix has to say about outlines, watch the YouTube video here:

6. Your Presentation Is About Your Audience

Too many speakers focus their presentation on themselves. They make the speech about what they’re trying to say or how they feel.

Your presentation isn't about you. Author and blogger Seth Godin points this out: 

“The members of the audience are interested in themselves. The audience wants to know what they can use, what they can learn, or at the very least, how they can be entertained.”

Read Godin’s entire blog post to discover more  about speaking in public.

7. Know Your Message

Your audience won’t get your message unless you’ve focused in on it. Figure out what your message is before you give your presentation.

Speech and message coach Michelle Mazur explains:

"My one piece of advice is to get clear on the ONE and only one message that you want your audience to remember. Research shows that most audiences forget 80%-90% of what they hear a speaker say within 24-hours of hearing that speaker. If you want to be memorable, get clear on that one core message and drive that point home in your speech."

Mazur is the author of several books on speaking and thought leadership. Mazur also founded a company that helps speakers and businesspeople become thought leaders.

8. Don’t Underestimate the Power of a Story

Storytelling is a powerful way to get your audience’s attention—and keep it. Learn how to tell a good story, and your presentation will be better for it.

Lisa Bloom is a  consultant, trainer , and author of  Cinderella and the Coach - the Power of Storytelling for Coaching Success! Bloom also has an extensive background in training and development in large, multinational organizations.

Here’s what Bloom’s got to say about the importance of storytelling: 

"Using story in your presentation awakens your creativity while providing a refreshing perspective to re-energize and engage your audience and move them to action. If you want your presentation to have impact, you need to tell powerful stories."

"Let’s say you have a high-stake opportunity; you need to make a very specific impression—to close a deal or secure funding. You may not get a second chance. By using the right story at the right time, you can access your authentic, inspired self while learning to creatively articulate your vision & ideas. This means you get to connect deeply, contribute widely and inspire the people that matter."

9. Know What You’re Selling

If you're giving a business presentation, you're likely selling something. Do you know what it is? If not, your presentation is already in trouble.

Marissa Mayer, CEO of Lumi Labs (formerly CEO of Yahoo) puts it this way:

“Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience."

Find more inspiring Marissa Mayer quotes at Inc.

10. Your Purpose as a Speaker

You may think you know the purpose of your business presentation. But there’s one purpose to your business presentation that’s the same no matter who's giving it.

Chris Anderson is the curator of  TED  (the organization that gives us TED Talks) and also a TED speaker. Here’s Anderson’s insight on what all great speeches have in common:

“Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift, a strange and beautiful object that we call an idea.”

Watch Anderson explain the importance of sharing ideas and other TED Talk presentation tips below:

11. Tell Your Audience What to Do Next

You've almost finished your speech, but you're not done yet. Don’t assume your audience knows what to do after your presentation. You’ve got to tell them what to do next.

Digital Content Strategist and international speaker  Donna Moritz  helps businesses leverage the power of visual storytelling and content strategy. Moritz advises that speakers provide the audience with actionable takeaways:

"Ensure that you focus on key, actionable takeaways that your audience will remember and can easily implement. This means one key point per slide - even eliminate dot points altogether - and use stories to bring home those key points. We remember well-told stories way beyond any slide or speaker, so match the power of storytelling with powerful, visual slides. It will make you a more memorable speaker. And more importantly it will make your message so memorable that your audience will take action!"

Excellent Presentation Skills Tips to Use During Your Speech

When it’s time to make your presentation, turn to these excellent presentation skills tips for public speaking.

12. It's Okay to Be Silent

You don't have to talk all the time. Being quiet connects you with your audience.

Here's what veteran speaker Dan Pallotta has to say about the value of silence:

"Be silent and look at the audience. Five seconds. Seven seconds. Just taking them in. Connecting with them. But never do it for effect. Do it to get intimate with your audience."

You’ll find more of Pallotta's effective presentation tips in this  Harvard Business Review article .

13. Care About Your Topic

If you don’t care about your topic, your audience will pick up on that. And if you don’t care, they’re likely to wonder why they should care.

Author and motivational speaker Simon Sinek discusses the importance of caring about your topic:

"I’m often asked, “How did you become such a good presenter?” and I like to joke that I cheat. I only talk about things that I care about, and I only talk about things that I understand. You can’t manufacture passion. You can manufacture energy. You can bounce on the stage and scream and yell. That’s not passion; that’s too much caffeine."   (Source:  YouTube )

Sinek’s TED Talk , “How Great Leaders Inspire Action,” is one of the most popular talks of all time. 

14. Be Authentic

In a recent interview with the Rotarian , award-winning speaker Dananjaya Hettiarachchi addressed the need for speakers to be authentic during their presentations: 

“One of the most important elements is to be authentic. Your voice is as unique as your fingerprint. Your voice, tone, rate, pitch, and volume tell who you are. People need to buy in to you before they buy in to what you’re saying or selling.”

Most audiences can spot it if you’re being insincere. And you’ll lose their interest.

Hettiarachchi is the CEO and founder of an HR company. He’s also the 2014 Toastmasters World Speaking Champion. Read the complete interview transcript on Hettiarachchi’s blog, I See Something In You .

15. It’s Normal to be Nervous

If you’re nervous about giving your presentation, know that you’re not alone. Even the rich and successful get nervous about public speaking.

According to The Times , British Royal Prince Harry suffers from stage fright. Here’s what that feels like in the prince’s own words:

"My secret is -- believe it or not -- I get incredibly nervous before public speaking, no matter how big the crowd or the audience and, um, despite the fact that I laugh and joke all the time I get incredibly nervous, if not anxious, actually, before going into rooms full of people when I'm wearing a suit... And now that I've confessed that, I'll probably be even more worried that people are looking at me."

16. Let Your Nerves Empower You

Are you nervous about your business presentation? You’re in good company. Even celebrities and public figures get nervous in front of crowds.

A former NFL player for the Houston Oilers, Bo Eason today coaches people to become better presenters and storytellers. Eason describes how nerves can actually be helpful:

"Back when I was performing my play, “Runt of the Litter”, my hands would shake like crazy every time I stepped on stage. My coach at the time would say, “That’s not nerves, it’s love. You want to be good. You love and honor the audience. That’s called love, not nerves. It’s okay." "Eventually… my nerves became fuel and the shaking did stop. But sometimes, even now, they’ll still shake. It’s just how it is; I care. I like when people care. Nerves are your jet fuel. Don’t try to pretend you don’t have them." ( YouTube )

17. Avoid Dry Mouth

Here’s a very real challenge many speakers face, but seldom talk about. Dry mouth.

Dry mouth happens when your mouth doesn’t produce enough saliva. And it can be triggered by stress.

John Zimmer, attorney and accomplished public speaker, has ten effective presentation tips to help you avoid dry mouth. Here’s our favorite from the list:

“Chew citrus-flavoured gum or a lozenge before speaking, but don’t forget to spit it out before going on stage!”

I like this tip because of how practical it is. You might not always have access to water, but it's easy to slip a pack of gum into your pocket before giving a presentation. 

Explore the complete list of Zimmer’s great presentation tips for dealing with dry mouth on the blog, Manner of Speaking.

18. Lean on Your Slides

Every speaker dreads forgetting what they’re talking about. But Rand Fishkin offers an effective business presentation tip for just that situation:

“Lean on your slides. If you have trouble remembering a story perfectly and telling it well, lean on your slides to help guide you through with visuals to convey each part of the story. “

Fishkin is best known as the founder and former CEO of the popular Moz  site and more recently the host of Whiteboard Friday . Fishkin is also an accomplished public speaker.

Read the complete interview with Fishkin at the Wistia for Marketing blog . 

Later in the guide, you'll learn how to create eye-catching slides that'll capture your listener's attention.

19. Your Voice Is Important

You may not think about your voice, but your voice is an important tool for your presentation. Learning how to use it properly will make you a more effective speaker.

Vocal coach  to celebrities and one of the world’s leading authorities on voice, Roger Love talks about the importance of your voice:

"Start thinking about what you SOUND LIKE. Your voice is the most powerful communication tool you possess. A 2017 Yale study proved that we have learned to lie with our words and our body language, but the sounds of your voice reveal authenticity and truth.

Learn how to use melody, volume, pitch, and pace to create sounds that move people emotionally. When you find your voice, you find your self-confidence, your storytelling ability, your charisma, and your influence. Only then can you create effective and outstanding business presentations."

20. Move Wisely

When you give your presentation, make your movements count . If you look aimless or awkward, it’ll make your audience uncomfortable.

The 2018 winner of the Toastmasters World Championship of Public Speaking agrees. Ramona Smith explains how paying attention to movement helped:

"I used to pace for no reason," Smith told Business Insider. "My movements weren't on purpose. I didn't have intentional movement. But I learned that you need to move with each point. So plant your feet, say what you have to say, move on to your next point."

You can find more of Smith’s public speaking advice on Business Insider .

21. Relax and Be Natural

Too many business speakers stand stiffly, making unnatural gestures. Or they fill their speech with flowery words they’d never use in real life.

Famed entrepreneur Sir Richard Branson favors a different approach. Here’s the public speaking advice Branson gave (via Inc .).

"Picture yourself in a living room having a chat with your friends. You would be relaxed and comfortable talking to them, the same applies when public speaking."

Effective Presentation Tips for After Your Speech

The tips below help you make the most of something most business presenters forget to think about. What happens after a presentation?

Here are some business presentation tips for what you should do when you're done speaking.

22. Ask for Feedback

One of the biggest questions most speakers have after their business presentation is whether it went well. Author and speech coach Suzannah Baum shares one presentation idea to find that out:

“When my presentation was done, I sought out the event planner immediately to get her feedback, put in terms of 'Did the content meet your objectives?'"

You’ll find more of Baum’s insights on the blog, Bring Power to Your Words .

23. Don’t Skip the Q&A Session

At the end of your presentation, give your listeners a chance to ask questions . A question and answer session lets you address any concerns members of your audience have. The right answers to an important question may even close the deal.

Professional communicator and author  Stacey Hanke  regularly gives keynote speeches and conducts workshops. Hanke highlights the importance of having a Q&A session as follows:

“Answering a question provides an opportunity for you to bond with those asking, even if the question is challenging. Questions allow you to clarify misunderstandings and set the record straight.”

Discover more of Stacey Hanke’s effective presentation tips in this article, The Best Way to Respond to Questions After a Presentation or Meeting .

24. Questions Are Good

If you think of questions after your presentations as a negative, think again. If the audience is asking questions, that's actually positive, according to former executive and presentation coach  Theodore May .

May puts it this way:

“But questions are not only good, they are essential. The successful presenter wants to be asked questions. …good and even difficult on-topic questions are what you want as a presenter.”

May offers even more tips for creating a great presentation in this article in the CIO digital magazine . 

25. Reconnect With Prospects

You’re not done when your business presentation ends. This is especially true if you made a sales presentation.

Following up with key prospects after a presentation is the important step many business professionals skip.  Follow-up may feel awkward, but it doesn't have to be that way.

Author and sales coach Jill Konrath provides this presentation tip for connecting with prospects:

“Your prospects want to work with someone who's constantly thinking about how they can improve their business. Be that person.”

Read more of Konrath’s presentation follow-up advice in the article, 3 Sales Follow-Up Strategies to Replace “Touching Base” .

You’ll also find follow-up is easier if you’ve got something your prospect is interested in to talk about.

26. Get Feedback

To improve your presentation skills, ask for feedback. Then listen to it.

Feedback lets you know how you did with your presentation. It also tells you what you should do differently the next time.

Founder of Global Public Speaking and Harvard lecturer  Allison Shapira  provides some practical presentation skills tips on how to get feedback. Here’s one of the most useful tips:

“You’ll be tempted to respond with, “yes, but…” and be defensive when receiving the feedback. Simply listen and learn from someone else’s interpretation of your speech.”

If you’re open to it, feedback will help you improve your presentation skills. 

Get Started on Your Presentation

You've just gotten business tips for making effective presentations from over 25 experts. Now it's time to start creating your own great business presentation. 

For more business presentation tips that work and inspiring presentation quotes, study these Tuts+ tutorials:

Next, we’ll share what you need to know about planning and writing great presentations. 

Stay tuned to learn more about how to make (plan and write) a great presentation...

Chapter 4. How to Plan (+Write) a Powerful Presentation Quickly in 7 Simple Steps

Preparation equals success. Planning and writing are your secret weapons for giving a powerful presentation. 

Let’s dive into the presentation writing process.

7 Simple Steps to Plan & Write Your Presentation

The presentation planning/writing process isn’t hard. It can be summed up in seven easy-to-follow presentation writing steps.

Many presenters skip important steps and pay for it when they give a poor presentation. Don’t be one of those underprepared presenters.

Here are the seven steps to follow to plan and write a great presentation:

• Discover Your Purpose
• Study Your Business Presentation Topic
• List Your Main Ideas
• Create a Presentation Outline
• Plan a Presentation Format
• Focus on the Opening & Closing
• Create the Written Presentation

These seven presentation writing steps will help you write a killer business presentation. Let’s look at each one:

Step 1. 5 Easy Questions to Discover Your Presentation’s Purpose

Your presentation’s purpose is what you want to get from your presentation when you’re done. Determining this is the first step in how to give a good presentation. Skip this and you might as well not give a presentation at all.

There are tools you can use to help you pinpoint your purpose. To start, ask yourself these questions:

• Why am I giving this talk?
• What does my business want from this presentation?
• Is the presentation informative?
• Is it a sales presentation?
• Do I want to rally people to my cause?

Once you’ve answered these questions, set a goal. It needs to be specific, and it needs to be measurable. If you’re unsure how to set effective goals, review this Envato Tuts+ tutorial:

The presentation writing process for setting goals for your speech is similar.

Now that you’ve set your goal, focus on it. It’s the reason you’re giving this presentation, after all. Everything in your presentation should advance your goal—especially your business presentation topic.

So how do you choose a presentation topic?

Here’s a Common Scenario

You’re invited to give a presentation at a conference. Your company, a public relations agency, wants five new clients as a result of your presentation. You choose the business presentation topic: How PR Will Help You Find a Winning Brand Identity .

In the example above, you could have chosen to cover all the benefits your PR company offers. But having a topic that broad would mean:

• You don’t cover any one point with enough detail.
• Your presentation runs too long.
• You lose your audience’s attention.

Try This: You should be able to cover your topic in 18 minutes or less. Why is this important? Attention span research from TED Talks shows that audiences can’t pay attention past 18 minutes. More on presentation length later.

Once you’ve discovered your presentation’s purpose, you’re ready to do your research.

Step 2. Be the Expert: Study Your Topic

Not understanding your topic or not getting to know your audience well is a recipe for presentation failure. Even worse—it’ll make you look foolish. Effective speakers study their topic and their audience.

Business Presentation Topic Research Questions

• Is the content accurate?
• Is the information current?
• Are there other sources for the information?

Audience Research Questions:

• What do they already know?
• What will be new information for them?
• What terms do they understand?

If you’ve been asked to speak for an external organization, ask that organization who your audience is and what they already know. Your company should also have some information on prospective customers.

Try This : Use demographic and psychographic studies to learn more about your audience. Facebook Audience Insights  and Google Trends can provide helpful information. Learn more about how to target an audience in these Envato Tuts+ tutorials:

Once you’ve finished your research, it’s time to choose your speaking points.

Step 3. Choose Your Main Points

During your research, you’ve gathered a lot of information. You’ve likely got more than you need.

Narrow it down to the main points that you want to present. Choose the information that’s most important to your audience and to meeting your goal.

List the information you've gathered. Now, review it. Cut anything:

• your audience already knows
• your audience doesn’t need to know
• that doesn’t advance your goal

Think of this presentation writing process as a funnel. You pour information into one end. Only the information that advances your goal comes out the other end. This keeps you from bogging your audience down with too much information.

Now, divide all the information into similar categories. You should start to see a natural grouping.

In the PR agency example above, the speaker finds that statistics on the importance of brand identity are important. They also find a case study where a redesigned brand identity led to increased customer awareness.

How many points should your presentation have? Many speech experts recommend having three main points (the so-called Rule of Three). The Rule of Three isn't a hard and fast rule. It depends on how much you say about each point.

It’s better to have fewer points that are well supported than a lot of barely supported points that your audience won’t remember anyway.

Remember: The ideal presentation length for most listeners is 15 to 20 minutes.

Try This:  If you’re scheduled to speak for more than 18 minutes, break your presentation into sections. Each section should be 18 minutes long or less. Use extra time to answer questions.

Example : Break a 45-minute presentation into two 18-minute speeches. Put a four-minute break in the middle and a five-minute question and answer session at the end.

Pro Secret: Get around the 18-minute attention span limit by planning a series of shorter presentations. ( Just make sure they’re not scheduled back to back .) This strategy works best if you’ve got more than one goal.

Step 4. Get Organized: How to Write a Presentation Outline

Once you know what your main points are, create an outline. You may wonder: how do you write an outline for a presentation?

Here’s what to do:

A presentation outline is like the outline for any other document. It sets the order of the information you’ll present.

At its most basic, a short presentation outline includes:

• introduction
• first point
• second point
• third point

Fill out these general headings with titles specific to your own presentation.

That basic outline works for a short presentation. Your presentation outline will vary with your audience and subject matter. A longer presentation outline could look like this:

• first main point
• support for point
• second main point
• third main point
• questions and answers

You've just created the outline for your presentation. Now you’re ready to plan a presentation format.

Step 5. Looks Count—Plan Your Presentation Format

Once you’ve selected your topic and main points, it’s time to plan your presentation format. For most business situations, a slideshow is the most effective presentation format you can use.

There are some significant advantages to using a slideshow format:

• It adds a visual component.
• You can easily integrate other media, such as audio or video.
• There are plenty of tools to help you create a slideshow.
• There are thousands of professionally designed templates to make your slideshow look good. ( We’ll take a closer look at how to use a professional presentation template later. )
• You control the pace of the presentation.
• You can leave a copy of the presentation with your audience when it’s over.

While there’s plenty of negative chatter about slideshows in general, and PowerPoint specifically, the truth is that they’re wildly popular. According to the BBC , there are more than 500 million PowerPoint users worldwide, and over 30 million presentations are given each day.

There’s a reason slideshows are so popular. They’re effective.

If you look closely at the complaints people make about slideshows, they’re really about the way the presentation software is used. Common complaints include:

• The presentation was poorly organized.
• The slides were poorly designed.
• The text was too small to read.
• The presentation went too long.

But these aren’t problems with the slideshow presentation format or any specific slideshow tool. There are two words for these problems: USER ERROR . And user error is exactly what you’ll avoid by following the advice in this guide.

Step 6. Write the Start and Finish of Your Presentation

The opening and conclusion of your presentation are important. The opening is where your listeners get their first impression of you. The closing is your last chance to get your message across.

For an effective presentation, take the time to get your start and finish right.

9 Presentation Writing Tips for a Successful Opening

The opening sets the tone for your presentation. Use the presentation writing tips below to grab your listeners' attention right from the start:

• Make a bold claim. This could be an astounding or even a shocking statement.
• Contradict expectations. Say the opposite of what the listener expects here.
• Stimulate curiosity. Start by presenting something curious or unusual that you’ll proceed to explain.
• Ask questions. Involving the audience right from the beginning is an effective way to engage them.
• Spin a surprising story. Storytelling is an effective presentation technique.
• Quote a well-known personality or a famous proverb. Starting with a quote is overused, but if done right can pull your audience in.
• Tell a joke. If you know your audience well enough to know what they’ll find funny, a joke can be a good opening.
• Show a video. A short but powerful video can make a huge impact on your audience.
• Reference a current event. If something momentous is happening, don’t try to compete. Instead, begin your presentation by briefly talking about what’s going on.

Towards the end of your intro, tell your audience what to expect from the presentation. Share your presentation structure. For example, if there’s a break in the middle of the presentation or if you'd like them to save all their questions until the end, tell them so in your opening.

Conclude Powerfully

Your presentation conclusion is your last chance to point out what you want your audience to take with them when they leave.

If you’re giving a sales presentation , appeal to your audience with a call to action . Many presentations omit this vital piece, yet it can mean the difference between success and failure. A call to action tells the audience what to do next.

Other options for closing your presentation include:

• a vision of the future
• a contrarian example
• a question and answer segment

Learn more about how to start and close a presentation:

Step 7. How to Write a Great Presentation

You've completed a presentation outline. You’ve worked on your introduction and conclusion. You’re now ready to create your written presentation.

You don't need presentation software for this stage. We'll add that in the next step. For now, a good writing tool will do. Follow this presentation writing process :

• Start with your presentation outline.
• Create presentation slide text for the introduction, each main point, and the conclusion.
• Write about your most compelling points in the first few slides.

To be effective, use short sentences and phrases to write your presentation. Review your content more than once to cut out wordiness and reduce unnecessary information.

Don’t put too much information on each individual slide. If a slide contains too much information, your audience won't grasp everything you’re sharing. Divide slides with too much material into several slides.

Learn more about writing a business presentation here:

Try This: Use planned pauses and transitions such as audience participation, videos, or other devices to divide a long presentation into smaller segments.

Caution : Humor can affect how your presentation is received. Humor lightens the mood and breaks up your material. But not everyone finds the same things funny. If you're not sure how a particular joke will be received, leave it out.

Want to access to this comprehensive guide for offline use.  Download this guide now (for FREE)  as a convenient 69 page eBook PDF with quick-action checklist. 

Keep reading to learn how to choose your presentation software…

Chapter 5. How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips) 

You’ve planned and written your presentation. Now, it's time to build it. Before you can do that, you've got to choose the best business presentation software for you to use.

We’ll help you make the right choice for your presentation. We’ll give you the information you need. Let’s take a close look at the best (and most popular) presentation software options:

Take the Quiz! What Business Presentation Software Is Right for You?

It helps to know as much about your presentation needs as possible. That’s why we’re including this presentation software quiz:

• What presentation software (if any) do you use now?
• What software requirements (if any) does your business have?
• What hardware and operating system do you use?
• What presentation tools do you have experience with?
• What's your budget for presentation software?
• How often will you work on the presentation with a team?
• Do you need to use special effects like animation?
• Do you need to import audio or video files?
• Will you be exporting your presentation to another file type?
• Do you often forget to save your files?
• Do you use a Mac or a PC?
• Do you ever need to work offline?

Remember your answers to these questions. We’ll revisit this quiz at the end of the chapter to help you find the right software tool for you.

Now let’s compare three of the most popular business presentation software packages. Let’s examine PowerPoint vs. Google Slides vs. Keynote .

Take a look at this  Google Trends chart for a quick look at how these three tools compare. The chart measures how many searches there were for each of the three major tools worldwide:

Let’s explore the differences between Keynote, PowerPoint, and Google Slides. Let’s look at each software tool independently.

1. Microsoft PowerPoint (Popular With Companies)

Estimates place the number of Microsoft PowerPoint users at over 500 million (via  BBC News ). PowerPoint is, without question, the most popular business presentation software.

If you work for a company, your business likely uses PowerPoint. If you’re required to use PowerPoint, your decision is already made.

You may already be somewhat familiar with PowerPoint. Maybe you’ve even already created a business PowerPoint presentation. That familiarity means you’ll be able to learn to use this powerful presentation tool fast.

Are you new to PowerPoint? Learn more about what PowerPoint is and how to get started quickly here:

Study the Envato PowerPoint Ultimate Tutorial Guide to learn even more about using PowerPoint.

Try This: If you created your outline in Microsoft Word and saved it on your PC, you can import it directly into PowerPoint. With PowerPoint open, click Open > Browse . Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files . Click on your outline file and then click Open . PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide.

Advantages of Microsoft PowerPoint

Now, let’s look at the advantages of Microsoft PowerPoint and its disadvantages .

Even though it’s popular, its popularity isn't all there is to PowerPoint. Here are some of the many advantages of Microsoft PowerPoint: 

• It's part of Microsoft Office 365 (works with Office productivity tools like Word, Excel, and more).
• It can export PowerPoint files to over a dozen different file types, ranging from .pdf to .rtf.
• It can import (embed) audio and video files .
• It includes 50 animations and special effects.
• Collaboration is possible through OneDrive.
• Offline access is possible in PowerPoint.
• It's got free iOS and Android mobile apps.

Disadvantages of Microsoft PowerPoint

Now that we’ve looked at the advantages of Microsoft PowerPoint, it’s time to look at the disadvantages. One disadvantage is that it can be difficult to collaborate with others.

Recently, PowerPoint has improved the ability to collaborate in real-time. But there are still more steps than with Google Slides. To work with another user, you must save the presentation to OneDrive and invite the people you want to collaborate with.

Professional Microsoft PowerPoint Templates

One final advantage of Microsoft PowerPoint is the number of professionally designed presentation templates available. Here are some great business PowerPoint templates to help you create great presentations, as well as info on how to customize them quickly:

2. Google Slides (Great Collaboration & Great Price)

Do you need professional productivity tools? Is real-time collaboration part of your job? Is your budget limited?

Consider using Google Slides. It’s a readily available presentation software tool that’s part of Google’s productivity suite, which includes Sheets and Google Docs. Best of all, it’s free when you create a Google account.

Are you new to Google Slides? Learn more about what Google Slides is and how to get started quickly here:

Study the Envato Google Slides Ultimate Tutorial Guide to learn even more about Google Slides.

Try This: Did you know that you could copy a Google Slides slide from one presentation to another? To do this, open the Google Slides business presentation with the slide design you want. Click the desired slide and click Control-C to copy the slide to your clipboard. Open a second business presentation that you want to copy the slide to. Click the slide before where you want to insert the copied slide. Click Control-V to paste the copied slide into the second presentation.

Now, let’s look at the advantages and disadvantages of Google Slides .

Advantages of Google Slides

• It's free with a Google account.
• Share online for real-time editing and collaboration.
• Your work is saved automatically in Google Slides.
• It keeps a revision history, making it possible to go back to an earlier version.
• It's part of Google Drive (works with Google Drive’s productivity tools like Google Docs, Sheets, and more).
• Export Google Slides files to several different file types (although not as many as with PowerPoint).
• You can insert audio or video  files.
• Includes animation and special effects (although not as many as PowerPoint).
• Free iOS mobile app.

Disadvantages of Google Slides

One of the disadvantages of Google Slides is that you must have a Google account to use it. And there are also fewer choices for effects and themes.

Professional Google Sides Templates

Discover professionally designed Google Slides templates and learn how to quickly create a great business presentation with them:

3. Apple Keynote (Great for Mac Users)

You may be wondering: what is Keynote? Keynote is Apple’s presentation software tool. It’s part of Apple’s iWork productivity suite that includes Pages and Numbers.

To choose between Keynote and PowerPoint, read on to learn the difference between them.

If you’ve got a Mac, remember that Keynote already comes with your computer. Learn what Keynote is and how to get started quickly here:

Study the Envato Apple Keynote Ultimate Tutorial Guide to learn how to use Keynote.

Try This: Did you know you can stream a Keynote presentation using Keynote Live? Click the Keynote Live button on the menu at the top of the screen. You’ll be prompted to save your presentation to your iCloud account. Then, click the Continue button. Send the URL to the viewers you want to share your presentation with. Press Play to start streaming your presentation.

Now, let’s look at  Apple Keynote advantages and disadvantages .

Keynote Advantages

• It comes with your Mac computer.
• Keynote is part of the iWork productivity suite (works with productivity tools like Pages, Numbers, and more).
• Export Keynote files to several different file types (including Apple-specific file types like QuickTime).
• Insert audio or video files.
• Share and collaborate through your iCloud drive.
• Includes about 30 animation and 40 special effects (although not as many as PowerPoint).
• Work on the files offline.

Keynote Disadvantages

Keynote also has some disadvantages, the main one being that it’s for the Mac only. PC users can’t work on Keynote files.

Professional Keynote Templates

Create great presentations using Keynote with these great business Keynote templates and helpful tutorial:

Your Final Decision—Choose the Right Presentation Software for You

Let’s revisit the Business Presentations Software Quiz. Your answers to the questions on the quiz reveal which presentation software you’ll like.

PowerPoint May Be the Right Business Presentation Software for You If:

• You answered “PowerPoint” to questions 1, 2, and 4.
• You answered “PC” and “Windows” to question 3.
• For question 5, you had over $150 in the budget for a single user.
• For question 6, you answered “occasionally” or “rarely”.
• For questions 7, 8, 9, or 12, you answered “yes”.

PowerPoint is ideal for businesses that use the Microsoft Office productivity suite. It's also great for companies whose workers create business presentations independently.

Google Slides May Be the Right Business Presentation Software for You If:

• You answered “Google Slides” to questions 1, 2, and 4.
• For question 5, you had little to nothing in the budget.
• For question 6, you answered “often”.
• For questions 7, 8, and 10, you answered “yes”.

Google Slides is ideal for businesses that use the Google Drive productivity suite. It's also great for companies whose workers rely on real-time collaboration.

Keynote May Be the Right Business Presentation Software for You If:

• You answered “Keynote” to questions 1, 2, and 4.
• You answered “Mac,” “Apple,” “macOS,” or “iOS” to question 3.
• For question 11, you answered “Mac”.

Keynote is ideal for businesses that work on Macs and use the iWork productivity suite.

For a more in-depth comparison of these three software presentation tools, look at:

For even more software presentation tools, look here:

Now that you’ve selected a presentation software tool, read on to learn how to design your business presentation.

Chapter 6. How to Design a Killer Business Presentation Like a Creative Professional

You know your message. You’ve researched your topic and your audience. You’ve created your outline. And you’ve chosen a presentation software tool.

But for an effective business slideshow that moves people to action, you need a visually appealing presentation. Want a presentation your audience will remember? A good presentation design makes the difference.

The presentation slide design tips here will show you what to do (complete with PowerPoint presentation examples).

Get the Right Kind of Attention With These 6 Presentation Design Basics

Pay attention to these six presentation design basics as you design your presentation:

• Slide Layout
• Font Choice
• Special Effects

Let’s look at each element individually:

1. Slide Layout

A slide's layout is the organization of your content and the visual elements on each slide. Think about your presentation content as you design the layout of each slide of your presentation.

Look at what you've written. Imagine what type of slide design would be effective for each point. Some points may fit naturally on a slide with text alongside an image. Other points may be best shown through a slide with a chart or graph.

Keep each slide design as simple as possible. A cluttered design will draw attention away from your content. Also, for complicated points, you may need more than one slide. And that’s okay.

Try This: Draw thumbnails or create a storyboard to show a visual picture of the type of slide designs you need. ( Don't confuse these thumbnails with the Thumbnail view in many software presentation tools. ) These thumbnails are simply rough sketches of what various slides in your presentation will look like. You don't have to be an artist. A simple drawing will do. 

2. Font Choice

When choosing a font , think about both font type and font size .

Font type refers to the look of the font. Some fonts work for casual use, but not for a professional presentation. Choose a font that’s easy to read. San serif fonts like Tahoma or Gil Sans work well, especially for headings.

Font size is also important when creating a presentation. The font needs to be large enough for an audience to read from across the room. Use at least a 24-point font.

Don’t use too many different fonts in your presentation. Fonts should coordinate with each other and not be distracting.

Learn more about fonts here:

Try This : Pull out your branded business materials such as stationery, brochures, and business cards. List the fonts used. (If you’re not sure, ask your marketing department.) Replace the current fonts in your slide presentation with these fonts if they work well on screen.

Learn how to change your presentation fonts here:

3. Color Choice

Color plays a big part in any presentation. Colors send powerful visual messages. Choose the colors for your slide background, fonts, and accent text carefully.

The wrong colors will give listeners the wrong idea about your brand or message. Too many colors or clashing colors make your presentation appear garish and amateurish.

Color also lets you brand your presentations. When designing your presentation, think about your business color and design scheme.

Re-examine your branded materials (your website, stationery, and business cards). Compare them with the colors you plan to use for your presentation. It should all work together.

Learn all about color in the Envato Tuts+ tutorial:

4. Graphics

To help your listeners remember your main points, make wise use of graphics. Remember that the right visuals can help your listeners retain up to 65% of what you say (according to  Brain Rules ).

Consider using these types of graphics to give your business presentation a visual edge:

• illustrations
• infographics

It's important to use graphics wisely, though. Putting too many images on a slide or using unprofessional graphics will actually leave listeners with a negative impression.

Try This: If you've got an Envato Elements  subscription, you've got unlimited access to various design resources. Browse through the  photos , illustrations , infographics , and icons to find professionally designed visuals that meet your needs.

5. Media Choice

Embed a short video or audio into your presentation to provide some variety for your audience.

But be careful. Too many videos or audio messages will overpower your presentation and distract your audience. Limit your use of embedded media.

The media you choose should be professionally produced. Don’t embed sloppy, amateurish video or audio into your presentation.

Also, keep the embedded video or audio short. Under a minute is best, but don’t let it go longer than two minutes.

Find the best media to enhance your business presentation by asking these questions:

• Is this media related to my goal?
• Is the media professional?
• Does the media fit our company’s image?
• How long is it?

Try This : Play a royalty-free soundtrack on a loop before your presentation starts. Download professionally produced royalty-free music files with your Envato Elements subscription or for a single low fee from  AudioJungle .

6. Special Effects

Use the special effects that come with most presentation software to add extra interest to your presentation design.

The two types of special effects are:

• transitions

Animations are used to move the elements of your slide. Animations can move the slide body text, images, and other objects of your slide design. 

Transitions are a specialized type of animation that are used between slides.

Don't overuse special effects. Too many special effects distract from your main message. But sprinkling in a few special effects can add interest to your presentation.

Learn how to use animations in your presentation here:

How to Use a Presentation Template: 3 Easy Steps to Follow

A professionally designed business presentation template gives you a head start at making visually appealing presentations. Some of the other advantages of using a professional presentation template include:

• makes the most of your presentation software
• includes a ton of presentation design options
• updated often to current standards and trends

Are you wondering how to use a template? Here are three easy steps to get you started:

1. Search for a Pro Presentation Template Design

Find a professionally designed template at Envato Elements, which has thousands of presentation templates available. Use the Search bar and filters to find the right template for you, whether that's for PowerPoint, Google Slides, or Keynote.

If you're having trouble finding the right presentation template, there are some great PowerPoint presentation template choices in these articles:

No matter what presentation software you're using, you'll find visually appealing presentation choices in these curated lists.

2. Download a Great Presentation Template Design

When you’ve found the right presentation design template for you, download it.

In this example, we’re using The X Note PowerPoint Template . This template has a dark and light version. It also has 43 unique presentation slide designs included.

3. Customize Your Template

You’ll receive a zip file containing a presentation folder. Extract the files. Use your presentation software to open the template.

You’re now ready to customize the presentation slide design template with your own details. You can quickly add your presentation content, photos, and graphics, change the colors, and fully customize it to your needs. 

Learn more about customizing a PowerPoint template:

5 Top Business Presentation Examples (With Powerful Visual Designs)

Let’s look at how using a professional template design can quickly transform your presentation material from dull to interesting. Here are five before and after business PowerPoint presentation examples:

1. The Our Story Slide

In most business presentations, there’s a slide that tells the audience what a company is about. Here’s a before example of this type of slide using one of the standard basic templates included in PowerPoint:

As you can see, it’s very basic. It tells the story, but it’s not a visually appealing design.

Now let’s look at the same information, but this time we’ve used slide #4 from  The X Note PowerPoint Template  (dark version) . We’ve also added  an image from Envato Elements  to grab the viewer’s attention.

Try This : Make your company story come to life. Add a photo of your product or service in action to your slide design. 

2. The Our Services Slide 

Businesses use the Our Services Slide (or Our Products Slide) to explain what they've got to offer. Here’s a before example of this type of slide using the same standard template as before:

This time, we’ve used the light version of The X Note PowerPoint Template , slide #16,  to redo the slide design. Look at what a difference the template makes in this after example:

The icons we added here to the professionally designed slide came with the template. They dramatically transformed our presentation content!

3. The Timeline Slide 

Many default presentation slide templates lack a timeline graphic. Without a graphic, a bulleted list is often the best you can do.

But premium templates give you the option to display your timeline data visually. Here’s a look at the same timeline using  slide #14 from the dark version of The X Note PowerPoint Template :

4. The Awards Slide 

If your business has received awards, you’ll want to show those off in your presentation. Without many graphic options for showing your data, you may be forced to resort to bullets again. Here’s a before example using a default PPT template:

Look at the difference that a creative slide design can make (based on slide #15 of the light version of The X Note PowerPoint Template ) :

5. The Pie Chart 

Reading a list of statistics is dull. But if your slideshow template design is limited, a list may be all you’ve got to show your listeners. Here’s a before example of some key data using a standard template design:

A chart, like a pie chart, brings boring data to life. (Based on slide template #25 from the dark version of  The X Note PowerPoint Template .) :

For more PowerPoint presentation design techniques, review:

Should You Hire a Designer? (Handy Checklist)

You've just learned the key design elements for creating an effective presentation.

Professional presentation templates make it easy for nearly anyone to create an attractive and impactful presentation. But there are times when hiring a designer to create your presentation might be best.

Use the list below to decide whether you need to hire a professional designer to create your presentation:

• You’re too busy to create a presentation.
• You’re in the middle of branding. You want the designer to create a unique presentation look you’ll use again and again.
• You’ve got a generous budget for presentations.
• You don’t know how to use presentation software (and don’t have time to learn).
• The stakes for this presentation are high.
• You’re not confident in your ability to communicate your message to your audience.
• You need someone to provide professional input on what you’ve done so far.

A professional designer can create a unique presentation theme that fits well with your branding. A presentation designer also has experience and graphic design training to draw upon. They can present you with great design options.

Chapter 7. Get Maximum Audience Impact: Give (Deliver) Great Business Presentations

You want your business presentation to make a difference. You want your audience to remember it. You want them to act on what they hear.

You may think you can’t control this aspect of your speech. But you can. Stay tuned to learn how to give a great presentation with the most audience impact.

Let’s start with a look at the art of giving a good presentation.

6 Top Tips for Giving a Good Presentation

Use these powerful public speaking techniques to deliver a presentation that makes a difference . In this chapter’s tips for giving a presentation, you’ll learn how to:

• Project confidence through body language.
• Manage your speaking voice.
• Captivate your audience by telling a story.
• Have a good start (and killer close).
• Use strategic pauses for effect.
• Win your audience over with a smile.

Let’s examine each tip separately:

1. Project Confidence Through Body Language

Your body language (also known as non-verbal communication) tells your audience as much as your words. What your audience sees needs to match what you’re saying.

Most experts agree that non-verbal communication is as important as ( if not more important than ) the words you say (Source: The Nonverbal Group ).

The body language you use as you give your presentation includes your:

• expressions
• eye contact

Standing stiffly before your audience, reading from cards or a computer screen—as so many speakers do—doesn’t inspire confidence in your message.

Instead, stand naturally. Don’t be afraid to move. It’s okay to make hand gestures or move across the stage. Don’t overdo it, though. Keep your movements natural and relaxed.

Your expressions also play a big role in your non-verbal communication. If your expression makes you look uncomfortable, your audience will feel uncomfortable too. 

A quick fix for an uncomfortable expression is a smile. Try a friendly smile just before you start your speech and after you pause. We’ll talk more about the importance of a smile later.

For more detailed information on body language, study this Envato Tuts+ tutorial:

Try This : Once you’ve learned your speech, practice presenting a “dry run” in front of a friend or colleague. Ask them to notice the impression your body language leaves rather than the actual words you’re saying. Also, ask whether you’re slouching or standing stiffly. They can also tell you whether your movements are distracting or effective.

2. Manage Your Speaking Voice

How you sound also makes a huge impact on your audience. If you’re going to deliver a presentation that makes an impact, you need to pay attention to the way you speak.

Common speaking mistakes include:

• speaking too quickly
• speaking too softly
• speaking in a monotone voice
• mumbling or otherwise not speaking clearly
• overusing unnecessary interjections like “um,” “like,” and “you know”

Your voice leaves a big impression on your listener. It also determines whether they can understand what you’re saying . If your listener must work too hard to understand you, they’ll give up. You’ve lost their attention.

Managing your voice improves with practice. But first you’ve got to know what to work on.

Try This : Use a webcam, smartphone, or other device to record you practicing your presentation. As you play it back, look for problem areas where you need to improve. Take notes on the tone of your voice, how fast you’re speaking, and the volume of your voice. Also, notice how often you use interjections. These are all details you can work on improving.

3. Captivate Your Audience: By Telling a Story

It’s a scientific fact that people love stories. Studies show that messages with a story are 35% more effective than messages without a story. (Source: Inc. ) The same source indicates that the most popular TED Talks are over half narrative.

According to a study from neuroeconomist Paul Zak , we love stories because they cause our brains to produce:

• oxytocin, a neurochemical associated with empathy
• cortisol, a neurochemical that helps us focus

This is particularly true for stories with a dramatic arc. Learn more about Zak’s work and about how stories affect behavior in this YouTube video:

If your product or service has dramatically changed someone’s life, tell that story. Your presentation will be more effective because of it.

4. For a Presentation That Sticks: Have a Good Start (And Killer Close)

How you begin and how you end your presentation means the difference between a talk that sticks with your audience and one they forget.

The opening of your business presentation sets the tone for the rest of the presentation . Like it or not, the audience decides within seconds whether they want to pay attention or not. This Time magazine article puts the human attention span at less than ten seconds.

And once you’ve lost your audience’s interest, you’ll have to work twice as hard to capture it. In fact, you may never get their interest. Here are five effective ways to start a business presentation:

• Be bold. A bold statement, spoken with confidence, will capture your listener’s attention.
• Be contrary. Get people to pay attention by saying the opposite of what most people expect.
• Make them wonder. Curiosity is a powerful way to get your audience to focus on what you say.
• Ask questions. Questions are a great way to engage your listeners.
• Use storytelling. You just learned about how effective stories are. A good story makes a good opening.

Just as the beginning of your presentation is important, so is the end. If your audience is still listening at the end of your speech, that means they’re interested. Don’t blow it with a weak ending!

Three great ways to end your business presentation powerfully include:

• A call to action. Tell your audience what to do next.
• A vision of the future . Leave them with a dream of what could be.
• Close loops. While your presentation opens with a story or sparking imagination, your conclusion is where to pull all those open threads together into a killer ending.

For a detailed lesson on how to start and end a presentation powerfully, turn to this Envato tutorial:

5. How to Use Strategic Pauses for Effect

Using pauses to give a presentation may seem illogical. After all, you’ve got a limited amount of time to talk, and you want to say everything you need to say.

Yet, used correctly, pauses work. Some of the most effective bits of your speech are when you’re not talking. If you want to know how to give a killer presentation, learn when and how to pause.

Some of the advantages of strategically placed pauses:

• Audience connection . Remember what Dan Pallotta said about the power of silence and audience intimacy in Chapter 3 .
• Refocus listeners . Pauses give listeners a chance to gather their thoughts and refocus on your presentation.
• Better pace . A pause helps you control the pace of your presentation.
• Human needs . It’s good to give your audience a chance to stand up, stretch, and so on.

So, when should you pause? Here are some great times to pause:

• You’ve just made a major point.
• You’ve just asked a question.
• Your audience is laughing or otherwise making noise.
• For dramatic effect when telling a story.

Most pauses don’t need to be long. A few seconds to a minute is often all it takes to be effective.

A longer pause can serve as a transition to break a long speech into chunks your viewers can appreciate and are more likely to retain. 

6. Win Your Audience Over With a Smile

Facial expressions are a specific type of body language. And one facial expression is more important than the rest. Enter the smile.

Smiling during your presentation makes a difference for you and for your audience.

Smiling can help improve your mood and relieve stress (Source:  Psychology Today ). If you start your presentation with a smile, you’re less likely to be anxious.

A sincere smile is also catchy. If you smile, your audience is more likely to smile back. Also, a genuine smile is perceived as positive. People who smile are seen as friendly and more trustworthy.

Learn more about the power and benefits of smiling in this YouTube video from Ron Gutman.

Another secret to delivering an effective presentation is learning to deal with your nerves.

Get Comfortable: Deliver a Presentation With Confidence (And Without Anxiety)

It’s no secret that many people hate giving presentations. Even experienced speakers get presentation anxiety.

If you’re one of the many, many people who struggle with a fear of public speaking (also known as glossophobia), you’re not alone. You can still give an effective presentation.

Occasionally, your speaking anxiety will be so obvious that it distracts from your message. But most of the time your listeners will understand that you’re nervous. They’ve likely given speeches themselves, so they know what it feels like.

Your listeners will forgive you if you make a few mistakes.  They know that you’re only human and that humans make mistakes.

In fact, you’re probably more critical of your speaking ability than your audience is.

Here’s your go-to list of tips for giving a presentation with confidence :

• An hour or so before the presentation, imagine that your speech is already over, and you nailed it. Repeat the visualization of a successful outcome several times.
• A half hour or so before, plan on doing some light exercise. A brisk walk fits the bill perfectly.
• As you begin speaking, focus on various audience members. But don’t stare at any one person for too long. (If looking at people makes you uncomfortable, look at various spots on the wall directly behind your audience.)
• If you do happen to make a mistake, pause. Take a deep breath and collect your thoughts. Sip some water if you’ve got some. Then, keep going. Don’t make a big deal about the mistake.
• Some public speakers find that glancing at a friendly face in the audience helps. If this is you, make a mental note of where your friendly face is located before you begin speaking.

For more information on how to overcome the fear of public speaking and how to speak confidently, study these Envato tutorials:

One Final Tip : Practice works! The more you practice, the easier giving a presentation will be for you. Organizations like Toastmasters International and professional meetups can help you to practice and improve your speaking skills.

Not only is speaking confidently to your audience important, but so too is choosing the right venue to present in and getting familiar with it.

Use This Checklist to Find the Perfect Venue for Your Business Presentation Quickly

Where you give your presentation does make a difference. Choosing the right speaking venue means a better experience for both you and your audience.

As soon as possible, learn everything you can about the facility where you’ll give your presentation. If you can, pay a pre-presentation visit. Find out what’s available at the speaking location and what you need to bring with you.

To choose a good speaking venue, use the following bullets as a checklist:

• The facility is easy for audience members to find.
• There are enough chairs for all the members of your expected audience.
• Audience members can hear (and see) your presentation regardless of where they’re seated.
• There are restrooms convenient to the main speaking area.
• Get a specific list of provided equipment.*
• Make sure there are enough electrical outlets.
• The room has a place for you to project your slideshow (either a screen or a blank wall).
• The room will be heated (or cooled) to a comfortable temperature.

* Provided equipment can include cables, computer with keyboard and mouse, microphone and other sound equipment, a remote, a video adapter, and a working projector.

If you’ve got any questions about the facility before the date of your presentation, ask. Most venues are happy to work with you.

On the day of your presentation, bring any equipment that won’t be provided by your venue. Also, bring a laptop or phone charger.

You’ve just learned the best way to deliver a presentation with the most impact. Next, we’ll discuss those extras that can add something special to your presentation.

Chapter 8. 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation

For a truly impactful presentation, you need to go above and beyond the expectations of your audience. Here are seven creative presentation ideas you can put to good use right away to make your presentation more memorable.

1. Give Away Some Swag

People love getting free stuff. A swag bag full of branded items means they’ll remember your organization each time they pick up that branded pen or pencil, keychain, folder, or other branded item.

Here’s a list of easily branded items, perfect for a swag bag:

• pens and pencils
• coffee mugs

Make sure that each swag bag item displays your company name and phone number. If you’re wondering how your logo would look on a promotional item, you can create mockups using Placeit .

Try This : Put together a book or pamphlet of tips related to your product or service. Give it away to audience members as part of your swag bag, or by itself.

2. Use an Infographic in Your Slides

Infographics present facts, figures, and other concepts in an attractive, visual way. Keep your listeners interested while you present data that might otherwise seem boring.

Notice how the colorful infographic below catches your eye:

Learn more about infographics in these Envato Tuts+ articles:

3. Add a Human Element to Your Presentation

Adding a human element is another creative presentation idea for extra oomph. People love stories, and they’re especially drawn to stories about people.

We’ve already talked about how effective storytelling can be. Learn more about storytelling in these Envato Tuts+ articles:

Try This : Poll your top 20 customers. Ask each one whether your product or service has made a difference in their life. Also ask whether they’d be willing to share their story. Contact the customers who said “yes.” Use their responses to create a powerful human impact story for your presentation.

4. Involve the Audience: Try a Q&A

Many presentation software packages include a question and answer tool. For example, with Google Slides you can let audience members ask questions online. This can be helpful for large audiences or if some of your audience members are remote.

Here’s a peek at how the Google Slides Q&A tool works. First, the audience is provided with a URL where they can ask questions:

If an audience member clicks on the link, they’re prompted to ask their question:

Learn more about the Google Slides Q&A feature in this article:

Here are more ways to involve your audience:

• Ask for a show of hands if the audience agrees or can relate to your question.
• Ask for an audience volunteer for a visual representation.

5. Show a Compelling Image

They say a picture is worth a thousand words. The right image can speak volumes.

Images are powerful when they:

• Stir an emotion.
• Stimulate the imagination.
• Capture an important moment.

The most effective images are those that tell a story. Look at the image below:

When you see this image, you realize this person has run out of gas for their car. You may wonder:

• How long have they been walking?
• How far do they have to go?
• Why are they alone?

The image can also be used symbolically to illustrate concepts like:

• the need to be prepared
• hitting a road bump in a journey
• dealing with the unexpected

Try This : When you use a compelling image in your presentation, pause for a moment to let your audience absorb the image. Then, move on to your point.

6. Add a Video or Animation

An animation or video can add interest to a presentation. Be sure to add an animation or video that’s professionally done and relevant to your presentation.

Be careful about letting your video take over your presentation. The video you choose should enhance your message, but not overpower your presentation.

To learn more about using videos and animations, study these Envato Tuts+ articles:

7. Be Available

A valuable extra you can add to your business presentation is to be available after it’s over. 

If the speaking venue permits, stick around for at least 30 minutes. Use the time to network with audience members and answer questions that didn’t come up during the question and answer session.

Those who approach you after the presentation are more likely to be serious prospects for your product or service.

Remember This: Don’t Add Too Much Oomph!

Adding one or two of these creative elements to your presentation will help capture your listener’s attention. Yet using an 'oomph' element on every slide in your presentation will most likely just overwhelm your audience. Apply these enticing elements judiciously.

You’ll find even more creative presentation ideas in these Envato Tuts+ articles:

Remember, one of the best ways to add 'oomph' to your business presentation is to be prepared. And being better prepared is what this guide is all about.

Chapter 9. 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

To help put all these presentation tips and techniques into practice, we've created a handy PDF checklist attachment that'll walk through everything you've learned. 

You can download this checklist as part of a FREE PDF set . This free download includes the 69 page Making Great Presentations eBook and quick-action Checklist. 

Download it now, then simply use it to check off each item as you prepare your next presentation. 

You've just learned about all about business presentations. You've discovered how to make great presentations and how to avoid common business presentation mistakes. It's time to act on what you've learned. The next step is up to you.

Do you want to learn more about presentations? You'll find many more helpful tutorials about making great presentations and using top presentation tools at Envato Tuts+ .

Also, be sure to grab a copy of The Complete Guide to Making Great Business Presentations in 2021. Download this FREE guide now  as a convenient 69 page eBook PDF with quick-action checklist.

For a truly effective presentation, you'll want to use a professionally designed business presentation template . Download the templates you need from Envato Elements or Envato Market .

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

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2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

• The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

• The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

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• Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

• Brand Consistency
• Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

• Quiz them and have them raise their hands to vote on options.
• Ask a question.
• Have them turn to a neighbor and share one reaction to what they just heard.
• Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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Home Blog Business How to Create Engaging and Persuasive Proposal Presentations

How to Create Engaging and Persuasive Proposal Presentations

Whether you’re pitching a new project to stakeholders, seeking investment from potential backers, or presenting a solution to a client, the success of your proposal hinges on your ability to convey your ideas clearly and convincingly. It’s not enough to count on flashy graphics: the presenter must understand how to communicate ideas in the same business language as their target audience. 

This article explores the critical components of a successful proposal presentation, providing you with practical insights and strategies to craft and deliver a compelling pitch. From understanding the core elements and structuring your presentation to delivery techniques, this comprehensive guide will equip you with the tools you need to make your proposal stand out and achieve your business objectives.

Table of Contents

What is a Proposal Presentation?

What makes a great proposal presentation, elements of a proposal presentation, how to start a proposal presentation, tips for delivering the proposal presentation, how to end a proposal presentation, recommended ppt templates for proposal presentations, final words.

A proposal presentation is a communication framework aimed at convincing an audience to adopt a certain idea, plan, or project. It serves as a persuasive tool to pitch products, services, or concepts to potential clients, investors, or stakeholders. A business proposal presentation often incorporates data, case studies , and visuals to build a compelling argument, making it an essential aspect of business development and strategic planning .

A great proposal presentation is clear, concise, and compelling. It captures the audience’s attention, holds their interest, and convincingly presents the proposed solution’s benefits. The following attributes contribute to a successful presentation:

Avoid jargon and overpopulated sentences that might confuse your audience. Use straightforward language to ensure your message is easily understood. If you need to introduce a complex concept in your presentation, work your way through graphics and try to simplify ideas as much as possible.

A well-thought presentation structure guides the audience through the proposal logically. It should start with an introduction that outlines the purpose, followed by a detailed discussion of the problem, proposed solution, implementation plan, and expected benefits.

Visual Appeal

Visual elements such as charts or graphs , images, and videos can enhance understanding and retention. To maintain a polished look, use a consistent and professional design for your slides.

Tailor your content to the audience’s needs and interests. Address their pain points and demonstrate how your proposal provides a solution. Use relevant examples and case studies to support your arguments.

Engage your audience with questions, interactive presentation elements, and storytelling . Personal anecdotes or client testimonials can make your presentation more relatable and persuasive.

In order to create a winning proposal presentation, we must count with the following elements.

Title Slide

This is the audience’s first impression. It sets the context and tone for the entire presentation and must feature a professional and polished look.

Clearly state the presentation title, your name, and the company’s name. If relevant, add a date, but it’s not absolutely required. Branding presentation elements like logo, colors, and fonts need to remain consistent to reinforce your company’s identity. You can use a pertinent image or graphic to the presentation topic (i.e., if it’s a product presentation , a product photo highlighting your product) to make the slide more visually appealing.

Avoid cluttering the slide with too much text. Any secondary information, like what the presentation is about, belongs on the introduction slide. Complex animation effects may deter the audience’s focus and render your slide deck amateurish. 

Another common mistake is to use poor font pairing choices, e.g., script fonts with poor readability or low-sized texts.

Introduction Slide

Here, we provide the audience with an overview and context for the proposal, outlining the problem or opportunity. Factual information like financial data , surveys, or any kind of data presentation that can back up your problem statement is relevant. Remember to deliver a teaser of the full problem or opportunity, as that information is bound to be expanded in the next slide.

Explain the purpose of your proposal and what you aim to achieve. This will give the audience a clear understanding of the presentation’s objective from the outset. However, you should avoid ambiguous statements that can confuse the audience. 

Problem Statement Slide

Clearly defining the problem or opportunity is essential for establishing the need for your proposal. It helps the audience understand the context and significance of your proposal. A well-articulated problem statement sets the stage for your proposed solution and underscores the urgency or importance of addressing the issue.

Support your statement with data, statistics, and real-world examples to illustrate the problem’s impact. Data adds credibility and helps quantify the issue. Additionally, we can make the problem relevant to the audience by linking some of its key points to their experiences or interests. This is a social proof of how the problem affects them directly or indirectly.

Compare the current situation with industry benchmarks or best practices to highlight the gap or deficiency. On this behalf, there are excellent presentation tools like gap analysis templates and comparison chart templates .

Proposed Solution Slide

The proposed solution is the core of your presentation, outlining how you plan to address the problem or seize the opportunity. This section is crucial for convincing the audience of your proposal’s feasibility and effectiveness. A coherently conveyed solution can demonstrate your expertise, innovation, and ability to deliver results.

Provide a detailed explanation of your proposed solution. Break it down into clear, actionable steps to help the audience understand how it works. Emphasize the solution’s benefits and competitive advantages . Explain how it will address the problem or capitalize on the opportunity. Diagrams, charts, and infographics are powerful tools to visually represent your solution without requiring lengthy walls of text in your slides. We invite you to check our article on how to present a project proposal for more strategies.

Don’t overlook possible challenges or limitations of your solution, as they are likely to come up in a Q&A session. Address them proactively and explain how you plan to mitigate them.

A good practice is to conduct a cost-benefit analysis to show the financial feasibility of your solution. Compare the costs involved with the expected benefits to demonstrate value for money. 

Implementation Plan Slide

The implementation plan outlines the steps necessary to execute your solution, demonstrating feasibility and practicality. This section is key for convincing the audience that your proposal is not just theoretical but actionable and achievable. A detailed and realistic implementation plan can build confidence in your ability to deliver the proposed solution.

Outline the key steps, timelines, and resources needed to implement your solution. A detailed plan helps the audience understand what is required to bring your proposal to fruition. Identify major milestones and deliverables, as they provide a sense of progress and achievement, helping to keep the project on track. 

Finally, develop a risk management plan to identify, assess, and mitigate potential risks. A robust risk management plan can enhance the audience’s confidence in your proposal.

Financials Slide

The financial section demonstrates the economic viability of your proposal. This section provides a detailed analysis of the costs involved, potential revenue, return on investment (ROI), and overall financial impact.

Don’t underestimate costs or overestimate revenues. Be realistic in your financial projections to maintain credibility. A break-even analysis is excellent for showing when the project will start generating profit, which boosts the perception of the proposal’s financial viability.

Conclusion Slide

The conclusion summarizes your presentation’s key points and reinforces your proposal’s value. It provides a final opportunity to persuade the audience and leave a lasting impression. A strong conclusion can help seal the deal and gain the support or approval needed for your proposal.

Recap the main points of your presentation, including the problem, proposed solution, implementation plan, and financials. Emphasize the benefits and value of your proposal and highlight the positive outcomes and advantages of your solution.

End with a clear call to action, specifying what you want the audience to do next. A call to action can include approval, funding, support, or any other desired outcome.

There are numerous ways on how to start a presentation , especially for proposals, but in our experience, it’s best to stick with a strong, attention-grabbing opening statement. You can pick from a surprising fact related to your problem statement, a compelling statistic, or even a thought-provoking question linked to your proposed solution.

An icebreaker can help relax the audience and make them more receptive to your presentation. For instance, you could share a relevant and engaging story or anecdote that ties into the theme of your proposal. A personal story can humanize you and make the presentation more relatable.

Another approach is to ask the audience a simple question that requires a show of hands or a quick verbal response. This encourages participation and makes the audience feel involved from the start.

Acknowledge the audience’s role or contributions with a personal touch. For in-company presentations, you can use a line similar to: “I know that many of you have been working tirelessly to improve our company’s performance, and I believe this proposal can help us achieve even greater success.” This creates a common ground with the audience, increasing their interest in what you have to say next.

Tip #1 – Voice Tone

Use pitch, tone, and volume variations to emphasize key points and maintain audience interest. Speak at a moderate pace, as speaking too fast can confuse the audience, whereas speaking too slow can lead to boredom.

Tip #2 – Use Silence Effectively

Working with pauses in your speech can help important points sink in. Silence in a presentation is a powerful tool for emphasis, and as a speaker, you can moderate it by introducing a 30-to-50-second pause after a mind-blowing fact about your proposal.

Tip #3 – Be Adaptable

Not all proposal presentations work alike. Be prepared to adapt your presentation if the situation calls for it, such as if you need to move forward with a Q&A session much sooner than you expected. Flexibility shows professionalism and command of your topic.

Tip #4 – Body Language

If space allows, move around the stage or presentation area with purpose. Avoid pacing or fidgeting, which is distracting and causes unease, lack of preparation, and lack of professionalism. Appropriate hand gestures can help emphasize points and convey enthusiasm as long as you don’t overdo it.

Try to stay relaxed and calm. Deep breathing techniques before and during the presentation can help manage anxiety.

Now it’s time to acknowledge how to end a presentation when working with business proposal presentations or any kind of professional-ranged proposal.

As we mentioned before, you need to clearly state what you want the audience to do next. This could be approving the proposal, providing funding, supporting the initiative, or any other specific action. Outline the steps required to move forward. Make it easy for the audience to understand what is needed from them.

Emotions are a persuasive factor in a conclusion. If you feel the proposal is likely to be accepted, paint a vivid picture of the future. Describe the positive outcomes and improvements that will result. Thank the audience for their time, attention, and consideration. Acknowledging their participation helps to build a positive relationship.

In this section, we selected some of our best Project Proposal PowerPoint templates to speed up your slide design process. Keep in mind you can test the Free Business Proposal PowerPoint Template and adapt it to your requirements.

1. Project Proposal Planning PPT Template

A compendium of tools to meticulously present any kind of project proposal is at one click of distance. It features an intro slide with relevant KPIs, objectives, scope, implementation timeline, resource allocation, risk assessment, and much more. Check it out!

Use This Template

2. Construction Painting Proposal PowerPoint Template

Ideal for contractors, architects, interior designers, or any construction professional who needs to deliver a construction proposal to a prospective client, A slide deck listing 15 easy-to-edit slides in a clean layout.

3. Sponsorship Proposal PowerPoint Template

This minimalistic slide deck is intended for companies seeking to seal sponsorship deals. It contains all the required tools to discuss sponsorship tiers, benefits, target audience, deliver past experience testimonials, etc.

4. Legal Services Proposal PowerPoint Template

For any law firm that wants to power up its game, this proposal presentation slide deck reduces the need for lengthy text paragraphs in slides in favor of easy-to-remember icons with placeholder text areas next to them.

5. SEO Proposal Slide Deck for PowerPoint

Digital marketing professionals can learn how to present a proposal by using this creative slide deck. In a sleek blue-to-green gradient and white color scheme, the 18 slides available in this proposal PPT template offer a broad range of tools to create a winning proposal presentation.

Crafting an effective proposal presentation requires meticulous planning and strategic execution. Each element must be well-organized and clearly articulated, from a compelling opening to a persuasive conclusion. By following the methodology shown in this article, you can enhance your proposal’s impact, build credibility for your brand, and increase the likelihood of securing support from your audience, whether they are investors, clients, or internal stakeholders.

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Category 9 minutes read

15 Fun Slide Examples and Why They Work

March 25, 2022

Why spend hours researching, preparing, and rehearsing pages of content for a major presentation, only to scramble at the last minute to come up with creative presentation ideas? We’ve got the solution. In this article, you’ll find some fun slide examples (not to be confused with the kind you find in playgrounds) to help you prepare the perfect presentation designs.

Whether you’re using Microsoft Powerpoint templates or Google slides, the goal is the same: avoiding a boring presentation that captures your audience’s attention.

Stick around to learn everything there is to know about the best elements of a good presentation template, including color palette, color scheme ideas and complimentary fonts to use . No need to worry all your hard work will go to waste on a boring presentation.

Elements of a Good Slide For Presentations

There are many elements that go into creating an engaging presentation. The ultimate goal is avoiding a boring presentation that fails to engage your audience.

The most important thing to keep in mind is that these aren’t the end all be all, but guidelines that you should try to stick to as much as possible.

You’ll find some fun slide examples shortly too, but here are 10 elements to keep in mind when you make your next slide:

• Keep a consistent theme and color palette across the entire presentation.
• Make good use of the color wheel to make sure each slide shines.
• Avoid text overload. Only include the most critical information on the slides.
• A captivating and visually interesting background will keep your audience engaged.
• Use graphic design, infographics, and iconography to keep text to a minimum.
• When using text make sure to use unique and interesting typography.
• Use humor only if you’re confident enough to deliver it.
• On text-heavy slides, make sure to highlight important parts in bold or a different color.
• Use stickers and illustrations instead of photos to keep the noise to a minimum.
• Use shapes to keep everything framed in a tidy manner.
• Choose one layout before you start creating your slides and stick to it throughout the whole thing.

Good Presentation Examples and Why They Work

No matter what theme or audience you prepare your presentation for, it can be challenging to get started. It’s no surprise people take special classes to get better at making fun presentations, but not everyone has the time or the resources to do that. So we’ve compiled a list of creative presentation ideas that can help you master the art of making amazing slides.

Business Presentation Examples

Making a business presentation for the first time can be quite challenging. A good, memorable business presentation is much more than a collection of flashy slides. You should concentrate on conveying a certain message while preserving your brand’s voice. Here are some examples that can help you make a great first impression and stand out from the competition:

Minimalist Theme

The most memorable slide designs are often simple. A minimalist presentation design will allow you to focus  information through sleek and organized slides. If you want to follow this presentation example then only a few stock photos, icons and fonts is advisable. Pick a maximum of three fonts and go for a simple background. To make your own minimalist presentation simply open the Picsart Web Editor on your device. Here you’ll be able to find a great collection of minimalist backgrounds and beautiful presentation fonts.

Mockup Slides

These are especially relevant if you’re presenting for a tech company. Mockups can make it so much easier for your audience to visualize what you’re presenting. To create your own mockup for a business presentation select the Stickers section in the Picsart Web Editor . Search “mockups” and select the device you want. Now you can simply position your design underneath the sticker and you’re done.

Visualize and Label Data

Despite the business setting, presenting excessive data can become boring fast. In order to avoid losing the attention of your audience, it’s best to visualize the data through graphs and charts. Don’t be afraid to add pops of color to your charts in order to ensure that you have the full attention of your audience. Lastly, don’t forget to label the graphs and the charts in order to be as clear as possible.

Consistent Design Motif

Your presentation should have a theme of sorts. This applies to the topic as well as the overall design. There’s nothing more distracting than switching between slides that don’t make sense next to one another thematically. In order to avoid this you can select a template in Picsart and build all your slides around it. This way you will ensure stylistic consistency.

Consistent Color Scheme

Presentations that use a consistent color scheme are can help companies establish brand awareness. However, it’s easier said than done. Picking a memorable color scheme for your presentation can be difficult, but you can learn about creating your own color palette in no time.

Rule of Thirds for the Layout

While creativity is always welcome when it comes to designing slides, there are certain limitations or rules you should follow. The rule of thirds simplifies the process of designing a layout and ensures that slides are easy to read. On each of your slides there should be a maximum of three ideas, three icons, three columns and so on. Try to stay consistent.

School Presentation Examples

As a student you’ve probably been through many mind-numbing presentations throughout the years. Your goal as the presenter should be to capture the attention of your audience and keep it. Here are a few pointers to help:

Animated Slides

Nothing is sure to bore students more than a presentation slide so static it might as well not be there. The reality is, students barely pay any attention to long presentations, especially ones that are prepared in an incredibly dull way. But, throw in a couple of gifs and some snazzy animated illustrations and you’ll find yourself speaking to a class that’s all-ears.

Alternating Font Weight

If you find yourself including a lot of text that isn’t landing as well as you’d hoped, simply transform small parts of it to grab attention. You can even try playing around with different fonts that have varying weight levels.

Strong Cover

A strong cover can go a long way, especially since you’re limited in the intensity of your design in the slides itself. The cover slide is the perfect opportunity to let go a little bit, to pull off something incredible. Check out ready-to-use Picsart templates to easily create an amazing cover slide for your presentation.

Large Fonts

Keeping text on the shorter side means that you can make it appear much larger than normal, which is a great way to ensure everyone in the room be able to read the information on the slides. Simply open the Text tool in the Picsart Web Editor and pick a font that will make every word on your slides stand out.

Fun Slide Examples

No matter what the context, it’s always nerve wracking to face a room full of people. If you want to make a presentation that’s fun and memorable follow these examples:

Tasteful Memes

Memes are incredibly hard to pull off in general, let alone in a presentations with slides. But if you’re able to pull it off right, then it’ll work wonders. Just try to make sure the meme template you go for is current, and try to make it yours by editing its content. You can use Picsart to edit memes in seconds.

Alternating Slide Layouts

While staying consistent throughout your presentation is important, so is avoiding repetition. In order for a presentation to be extra fun, you can always spice things up by mixing in different elements here and there. However, make sure that you don’t let things spin out of control. An easy and safe way to add variety to your slide layouts is to alternate between vertical and horizontal orientations.

Condense the Text

A fun presentation example is one that doesn’t contain too much text and instead focuses on storytelling through visuals. In order to keep your audience engaged at all times it’s better to avoid huge chunks of text. Most long sentences you want to include in your slides can be easily condensed to a few key words. To make things even clearer include complimentary visual elements. Check out the Picsart Sticker collection for ideas on how to fill your fun slide examples with engaging information.

Photography Slides

Incorporating photography into slides can be a great way to make your presentation more fun. To ensure that the photos you use in your presentation have a consistent style add a semi-transparent color overlay over them. The overlay color you pick can also determine the mood of the entire presentation.

Visual Hierarchy

Fun slide examples will organize visuals in order of importance. When it comes to text, it’s best when headers use large uppercase fonts while body paragraphs consist of lowercase fonts. Using visual hierarchy to convey information makes it easier for your audience to know what to focus on.

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• Presentations

Business Presentation Templates

Your business presentation does not have to be dull and boring. With the right business templates, you can wow your audience, and keep them riveted as you tell your business story. Choose from a variety of styles and quickly customize them to your needs right in your browser or create your own custom deck by searching for the exact slides you need from our searchable bank of 900+ business presentation templates and layouts.

Business 258

Employee Handbook Interactive Presentation

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Create an engaging presentation on your company’s history and showcase its portfolio.

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Free Business Presentation Templates by Visme

When you think of your average business presentation, two terms that probably come to mind almost instantly are undoubtedly "dull" and "boring." But have you ever stopped to think about why that's the case? Is it because business presentations themselves are inherently dull, or is it because people don't have the tools necessary to convey the right message in the right way for the exact right moment?

We believe it's the latter, and we built Visme to prove it. Visme is an easy, drag-and-drop presentation tool that works right from your Web browser that comes pre-loaded with countless free business templates for you to choose from depending on your needs. All you need to do is choose the right slides for your purposes, pick from our thousands of free image assets and edit everything in exactly the way that you need. Not only do you not need any design experience, but you also don't need coding experience, either. Everything you need to tell the perfect business story is now available for you to use in any way that you see fit, guaranteed.

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7 powerful ways to avoid anxiety for public speaking and presentations

• By Health IQ digital
• Aug 09, 2024

Public speaking is a common source of anxiety for many people. The thought of standing in front of a crowd, delivering a presentatin and being the center of attention can be overwhelming. This fear can hold people back from reaching their full potential in both personal and professional settings. However, the good news is that there are several effective strategies to manage and reduce this anxiety. By understanding and implementing these techniques, you can transform your fear into confidence and become a more effective speaker.

1. Understand the root cause of your anxiety

Anxiety about public speaking often stems from a fear of judgment or making mistakes in front of others. This fear is deeply rooted in the human desire to be accepted and respected by our peers. Recognizing that this fear is a natural response can be the first step in overcoming it. Reflect on what specifically triggers your anxiety. Is it the fear of forgetting your words, being judged or the anticipation of a negative reaction? By identifying the exact cause, you can take targeted steps to address it.

Moreover, understanding that everyone experiences some level of anxiety before speaking in public can be reassuring. Even seasoned speakers feel nervous; the difference is that they’ve learned how to manage it effectively. This knowledge can help you approach your anxiety with compassion and self-awareness, rather than letting it control you.

2. Prepare thoroughly and rehearse regularly

One of the most effective ways to combat anxiety is through thorough preparation. Knowing your material inside and out will give you a sense of control and reduce the fear of the unknown. Start by organizing your content logically, ensuring that your main points flow naturally from one to the next. Use visual aids like slides or handouts to reinforce your message and keep your audience engaged.

Rehearsal is key to building confidence. Practice your speech multiple times in a variety of settings — alone, in front of a mirror and in front of a small, supportive audience. This will help you become more familiar with your content and delivery, making it easier to stay on track during the actual presentation. Additionally, rehearsing in different environments can help you adapt to various settings, reducing the likelihood of being thrown off by unexpected changes.

3. Focus on your breathing and relaxation techniques

Anxiety often manifests physically through symptoms like rapid heartbeat, shortness of breath and muscle tension. Learning to control your breathing can significantly reduce these symptoms. Practice deep breathing exercises, such as inhaling slowly through your nose, holding your breath for a few seconds and exhaling slowly through your mouth. This simple technique can help calm your nerves and center your thoughts before and during your presentation.

Progressive muscle relaxation is another useful tool. This involves tensing and then slowly releasing each muscle group in your body, starting from your toes and working your way up to your head. This exercise not only helps reduce physical tension but also refocuses your mind, making it easier to concentrate on your presentation rather than your anxiety.

4. Visualize success and use positive affirmations

Visualization is a powerful technique that can help you manage public speaking anxiety. Before your presentation, take a few moments to imagine yourself speaking confidently, engaging with your audience and delivering your message effectively. Picture the audience reacting positively — nodding in agreement, smiling and applauding. This mental rehearsal can boost your confidence and prepare your mind for a successful outcome.

In addition to visualization, use positive affirmations to counter negative thoughts. Replace self-doubt with empowering statements like, “I am well-prepared and capable of delivering this presentation,” or “My audience is interested in what I have to say.” Repeating these affirmations can help reframe your mindset and reduce anxiety.

5. Engage with your audience early on

Connecting with your audience from the start can help reduce your anxiety. Begin your presentation with a smile, make eye contact and greet your audience warmly. You can also ask a question or share a relatable story to create an immediate connection. This interaction not only breaks the ice but also shifts your focus from your anxiety to the needs and interests of your audience.

As you speak, continue to engage with your audience by making eye contact with different individuals, pausing to gauge their reactions and adjusting your delivery based on their feedback. This dynamic interaction can make you feel more connected and less isolated, reducing the pressure and anxiety associated with public speaking.

6. Accept imperfection and embrace vulnerability

One of the biggest sources of anxiety in public speaking is the fear of making mistakes. However, it’s important to remember that no one expects you to be perfect. Even the most experienced speakers make errors, and it’s how you handle these moments that truly matters. Embrace the possibility of imperfection and view it as an opportunity to connect with your audience on a human level.

If you stumble over a word or forget a point, don’t panic. Take a deep breath, acknowledge the mistake with grace and move on. Your audience is likely to be forgiving, and your ability to recover smoothly will leave a lasting positive impression. By accepting vulnerability and letting go of the need for perfection, you can reduce the pressure on yourself and speak more naturally.

7. Reflect and learn from each experience

After each public speaking engagement, take time to reflect on what went well and what could be improved. This reflection process is crucial for continuous improvement and helps you build on your strengths while addressing areas of concern. Consider recording your presentation if possible, so you can review your performance and identify specific moments where anxiety may have affected your delivery.

Use this feedback to adjust your preparation and strategies for future presentations. Over time, you’ll notice that your confidence grows, and your anxiety decreases with each experience. Remember, public speaking is a skill that improves with practice, and each opportunity is a chance to learn and grow.

Transforming anxiety into confidence

Public speaking doesn’t have to be a source of dread. By understanding the root causes of your anxiety, preparing thoroughly and using techniques like visualization, relaxation and audience engagement, you can transform your fear into confidence. Accepting imperfection and learning from each experience will further empower you to become a more effective and confident speaker.

Remember, the journey to overcoming public speaking anxiety is a personal one, and it’s okay to take small steps toward improvement. With time, practice and the right strategies, you can conquer your fear and use your voice to make a meaningful impact in any setting. Embrace the challenge, trust in your abilities and know that you have the power to speak with confidence and clarity .

This story was created using AI technology.

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• audience engagement , breathing exercises , confidence building , effective communication , overcoming fear , positive visualization , presentation techniques , public speaking anxiety , speech preparation , stress management

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A CIO canceled a Microsoft AI deal. The reason should worry the entire tech industry.

• A pharma company stopped using Microsoft's Copilot AI tool, with an exec citing high cost and low value.
• The company used Office 365 Copilot for 500 staff and compared it to middle-school presentations.
• Microsoft is mulling repackaging 365 licenses to better monetize AI features amid record spending.

AI models and tools look great when researchers measure success with their own wonky benchmarks. When paying customers try this technology in the real world, things can get ugly.

That's what happened when an IT executive at a pharmaceutical company tried out Microsoft's Copilot AI features, according to a recent research note from Morgan Stanley.

The chief information officer of this pharma company paid extra to have 500 employees use Office 365 Copilot in the fourth quarter of 2023 and first quarter of 2024. This is Microsoft 's much-heralded AI upgrade to its popular suite of productivity software.

After six months, the exec canceled the upgrade because the AI tools weren't good enough to be worth the extra money.

In fact, he compared the slide-generation capability of Microsoft's AI tools to "middle school presentations," according to a transcript of a call with the Morgan Stanley analysts that was included in their research note.

"The price is double," the executive, identified only as Greg, said. "And we really just do not see the value we're getting out of those tools worth double."

The E3 version of Microsoft's 365 software suite costs about $34 per user a month. Adding Copilot AI features costs another $30 per user a month. For 500 employees, that would roughly add an extra $180,000 a year.

These new Microsoft tools are considered some of the premier examples of powerful artificial intelligence in action in the real world. Investors have bid up Microsoft and other big tech shares massively, betting that this product and similar offerings will catch on with paying customers.

If a large pharma company can't see $180,000 of value in these tools, that's a problem that should worry the entire tech industry.

Legal issues with AI meeting summaries

The 365 Copilot AI feature that the IT executive found more compelling was the ability to archive and summarize video meetings on Microsoft's Teams app. But he said his legal team was wary of retaining meeting transcripts, so the pharma company didn't use that feature.

Related stories

"What you're left with are tools that are along the lines of building ChatGPT instead of Word, which I think is marginally useful at best," the exec said. "Building a generative AI slide capability, which really is at the quality of middle school presentations at this point. And then Excel, which is, again, not really something that most people who use spreadsheets would think of using it."

He added that the company would consider adopting Office 365 Copilot for a subset of employees if it cost a fraction of its current price.

Microsoft must recoup big AI investments

The comments follow internal concerns at Microsoft about whether its AI services will create enough value to persuade corporate customers to pay more.

Wall Street is also wondering how Microsoft will recoup its massive AI spending. The company is amassing 1.8 million graphics processing units to build and run AI models and related products. It also has a plan to triple data-center capacity, mainly to handle AI workloads. Its capital expenditure hit a record $14 billion in the most recent quarter. A company spokesperson did not respond to a request for comment.

Microsoft is considering revamping the way it packages 365 software licenses like E3 to try to make more money from AI. The outcomes could include repackaging AI features into existing licenses or creating a more expensive bundle with Copilot AI capabilities, a person with direct knowledge of the plan said.

Do you work at Microsoft or have insight to share?

Contact Ashley Stewart via the encrypted messaging app Signal (+1-425-344-8242) or email ( [email protected] ). Use a nonwork device.

Watch: Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

• Main content

R news and tutorials contributed by hundreds of R bloggers

Shiny in production 2024: full speaker lineup.

Posted on August 8, 2024 by The Jumping Rivers Blog in R bloggers | 0 Comments

We are pleased to announce the full line-up for this year’s Shiny in Production conference! This year, we’re introducing a new lightning talk session. These short 5 minute talks will allow us to showcase many more uses of Shiny in Production. The conference will still feature 6 full length talks, as well as a session of lightning speakers.

Register now

Cara Thompson – Freelance Data Consultant

Data-To-Wow: Leveraging Shiny as a no-code solution for high-end parameterised visualisations

You’ve created a prototype visualisation, fine-tuned it so it looks amazing and perfectly on-brand, and turned the plot code into a function so that you can run it again on different data and highlight different aspects of the story. Others on the team have seen how good the outputs look and they want in on the magic! But they don’t want to learn R.

This talk will offer a behind-the-scenes look at the process of creating a Shiny App that functions as a black box to get straight from the data to high-end parameterised visualisations. We’ll start by looking at creating parameterised plot functions using ggplot, before exploring how to bring the data and parameterisation into Shiny to create a seamless no-code data-to-viz workflow for the users.

Gareth Burns – Exploristics

Shiny in Secondary Education: Supplementing traditional learning resources to allow students to explore statistical concepts

The Statisticians in the Pharmaceutical Industry (PSI) Schools Outreach initiative aims at promoting data literacy and statistical concepts to the next generation of Statisticians and Data Scientists. Volunteers attend secondary schools to present from specialised workshops which are designed to be interactive, engaging and aligned to the national curriculum for different age groups.

The PSI Visualisation Special Interest Group (VIS SIG) created a Shiny application to supplement an existing workshop for Asthma. This workshop aims to introduce the students to analysis of continuous data and make them think about concealing treatment assignment and consider false positive and false negative results. The application allowed electronic data capture the ability to dynamically explore their own data, re-enforcing the statistical concepts and making learning more engaging and accessible.

Each school is different in terms of class size, computer resources and student abilities, therefore the application needed to be flexible to account for this and enable independent set up by a volunteer instructor. User experience and accessibility were fundamental in the design concepts to ensure the application was appropriate for a classroom environment and data visualisation were at an appropriate level for students.

In this presentation we discuss the range of issues required to get a Shiny application being implemented by a team of volunteers into a classroom setting. This includes flexible project management for a team of volunteers, use of persistent storage to enable multiple simultaneous users and use of Shiny modules to make code flexible and scalable for future Workshops.

Cassio Felix Jardim – Data4Shiny

Creating any User Interface in Shiny: The Importance of CSS in Shaping Shiny Apps’ User Interface

The main goal of this presentation is to use CSS concepts to assist in building User Interfaces for Dashboards constructed through Programming Languages. In particular, the R language and its Dashboard creation package (shiny package).

The presentation aims to demonstrate that CSS is crucial for organizing the elements of our Dashboard on the screen and also for the aesthetic aspect of the Dashboard User Interface.

Through the concepts of CSS Flexbox and CSS Grid, the presentation will take on a tutorial format where the entire process of constructing the user interface of any dashboard will be covered from start to finish. The main idea is to consider elements of storytelling, UI Design, and UX Design in the process of building a Dashboard.

The Shiny package and its entire ecosystem include various packages that bridge the gap between Data Science and Web Design, especially languages like Html, CSS, and Javascript. Creating this “bridge” between the worlds of Data Science and Web Design is my main objective.

Katy Morgan – Government Internal Audit Agency

More than just a chat bot: Tailoring the use of Generative AI within Government Internal Audit Agency with user-friendly R shiny applications

Generative AI offers huge potential for driving creativity by suggesting new ideas and perspectives and can also improve efficiency by rapidly processing and extracting insights from large volumes of text. However, using a chatbot-style tool such as ChatGPT can be overwhelming as users have to work out, through trial and error, which questions and instructions give them the outputs they need. The Government Internal Audit Agency’s data analytics team has created two R shiny web applications, each of which simplifies the user’s experience of using generative AI by providing a user-friendly interface and implementing a set of standardised prompts. The Risk Engine walks the user through a stepwise process to explore and articulate the potential risks that might impact any given business objective. The Writing Engine enables users to analyse and generate text in several ways, including generating a draft audit report from rough notes, and summarising common themes from a set of audit reports. This presentation will cover the process of developing and deploying the web applications and the challenges we faced along the way, describing how we tailored the appearance and functionality of the apps to best meet user needs.

Keith Newman – Jumping Rivers

Title coming soon

Following a PhD in statistics at Newcastle University, Keith developed software to improve road safety modelling. He enjoys creating Shiny apps and teaching the use of R.

Vikki Richardson – Audit Scotland

Faster than a Speeding Arrow – R Shiny Optimisation In Practice

The task of optimising your R Shiny apps for great performance can be challenging. Ensuring your code is efficient, using promises where you can, caching resources, and reducing the number of widgets or reactive variables can all help. But datasets can’t be squeezed any more – or can they? By storing larger chunks of data in Arrow format and using the Arrow package for manipulation, we were able to speed up some slower computations by at least one order of magnitude – often more.

This presentation will cover a case study of migrating a financial data auditing system to Arrow data storage. Because of Arrow, we were able to drop from two Connect servers to one, making management very happy with the cost savings – and delighting our users with the new, snappier application.

Lightning talks

Yigit aydede – saint mary’s university.

Transforming Community Understanding: A Shiny Application for Real-Time Crime and Real Estate Market Insights in Nova Scotia

This presentation showcases the Nova Scotia Property Insights (NSPI) application, a Shiny-based tool designed to provide comprehensive neighborhood insights through the integration of crime statistics and real estate market data. NSPI leverages the power of interactive maps to offer users a dynamic and engaging experience, facilitating informed decision-making for residents, potential homebuyers, policymakers, and researchers.

The core functionality of NSPI includes real-time visualization of crime data and property market trends across Nova Scotia neighborhoods. Users can select specific areas on the map to view detailed statistics within customizable radii, offering a granular perspective on local conditions. The application features a user-friendly interface with multiple tabs, including crime type comparisons, real estate market analysis, and historical data trends.

One of the key innovations of NSPI is its ability to allow users to perform side-by-side neighborhood comparisons. By simply clicking on different map areas, users can generate comparative reports that highlight variations in crime rates and property values. This feature is particularly valuable for those considering relocation or investment in Nova Scotia.

The presentation will delve into the technical aspects of developing NSPI, including data integration, user authentication, and the creation of a responsive UI. Additionally, we will discuss the challenges encountered and the solutions implemented to ensure data accuracy and user engagement.

Abbie Brookes & Jeremy Horne – Datacove

Shiny Policies: Dashboards to Aid British Government Decisions

In collaboration with Natural England, Datacove developed a bespoke Shiny dashboard for informed government decision-making, covering Health and Wellbeing, Nature, and Sustainability (HWNS). This presentation will outline three major topics: project and data management, our approach to customization, and the route taken to enhance usability.

The first phase involved project and data management to establish clear expectations. By engaging with Natural England stakeholders, we ensured that the envisioned product met their specific needs and provided a tangible preview of the dashboard’s functionality and design. We connected to government APIs and used R to extract, process, and transform multiple sources of HWNS data, bringing this information into one place for localised decision-making.

In the second phase, we focused on customisation to ensure seamless integration with Natural England’s existing webpage. Using the brand guidelines and custom CSS/JavaScript, we ensured that the dashboard had the same look and feel as other products built outside of Shiny. This step was crucial in maintaining a cohesive user experience by complementing their established digital ecosystem. Thus, making it easy to access and increasing the likelihood of use.

In the third phase, we emphasized making the dashboard accessible to all, regardless of data literacy. We implemented user-friendly design principles, pre-calculated dynamic stats, and intuitive navigation. For example, we built interactive charts using libraries such as Leaflet and Highcharts, this ensured that comparisons were clear and easy to dynamically explore. We will demonstrate our tips for easy interactive visualisations.

Throughout the project, we adopted best practices in data interpretation and are looking forward to sharing our insights at Shiny in Production.

David Carayon – INRAE

The SK8 project: A scalable institutional architecture for managing and hosting Shiny applications

Introducing the SK8 Project (Shiny Kubernetes Service), where data scientists, statisticians and engineers from INRAE, the French national research institute for agriculture, food and environment, have teamed up to create a new solution for managing and hosting Shiny applications.

Shiny has become very popular in our institute, widely used for sharing, showcasing, and democratizing scientific work. However, the enduring challenge of establishing scalable, secure, and sustainable hosting for these apps had yet to be addressed.

So, after realizing that different research labs had each implemented their own local and makeshift solutions, we put on our thinking caps and decided to craft an open-source institutional solution. Our mission? Break down silos, unite the R community at INRAE, and make hosting applications easy for Shiny developers with no IT backgrounds.

The SK8 infrastructure allows to host Shiny code on a GitLab instance opened to all INRAE staff. We’ve got pipelines (GitLab CI/CD), stability ({renv}), containerization with Docker, scalability and seamless deployment in a Kubernetes cluster. All of this is developed, managed, and maintained by the SK8 team using open-source solutions.

Using SK8 is a piece of cake – just toss your application code into a dedicated GitLab project and hit the “play” button.

In this talk, we will be speaking about the project itself, the ecosystem that’s making it all happen and how you could replicate this in your own company.

Juan Ramon Vallarta Robledo – FIND

Chagas diagnostic algorithms: an online application to estimate cost and effectiveness of diagnostic algorithms for Chagas disease

Chagas disease, caused by the Trypanosoma cruzi parasite, is a significant public health concern in Latin America, with an estimated 6-7 million people affected and increasing incidence rates worldwide. Examining the available diagnostic tests and their cost-effectiveness is essential for improving early diagnosis, which is crucial in managing the disease and preventing severe chronic conditions. To address this, FIND, a non-profit organization dedicated to facilitating equitable access to reliable diagnosis, developed Chagaspathways to provide guidance for Chagas disease testing.

The application is entirely built using Shiny and it incorporates a separate R library ( patientpathways ), developed by FIND that contains all the analysis algorithms. It is designed to let users select different scenarios and specify parameters about the target population they are analyzing, like prevalence, testing costs, and the type of test used. The results show the recommended testing approach, the expected number of diagnosed cases, the cost per diagnosed case, along with the positive and negative predictive values. A comprehensive outcomes table is included in the results section and users have the option to download the results as an html report, to help them with further dissemination.

The Chagaspathways application is designed to be a user-friendly tool for public health professionals, recommending the most economical testing approaches to maximize resources and achieve the best results for patients and healthcare infrastructures. The application is intended to expand its scope to cover additional diseases, aiming to become an essential asset in global health initiatives for disease diagnostic modeling.

For updates and revisions to this article, see the original post

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‘Merci, Paris!’ Our Olympic reporter pens a love letter to the City of Light.

• Deep Read ( 5 Min. )
• By Ira Porter Staff writer

August 8, 2024 | Paris

Covering the 2024 Paris Olympics has been the best assignment of my career. Athletes train for years to get here. They know nothing is guaranteed. I tried to bring the same energy and dedication as the Monitor’s correspondent.

This was my first visit to Paris, but you better believe I’ll be back. My wife, son, and daughter came with me, so we got a chance to create some family moments with the scenic Parisian landmarks as our background.

Why We Wrote This

Our reporter at the 2024 Olympics stayed upright through some hard-charging days, but also fell hard for host city Paris. We’ll let him tell you all about it – in this first-person report and on a podcast episode that we’ve embedded.

I walked all over this city, until my feet hurt. I tried to absorb as much as I could, from gazing at the fading salmon-colored sun I could see in the Arc de Triomphe to dancing outside Paris City Hall. I absolutely ate excellent crepes and baguettes, but also delicious doro wot from an Ethiopian place in my neighborhood. The Whispers released a song in 1972 that sums up how I feel about the City of Light. It goes, “I said I only meant just to wet my feet / But you pulled me in where all the waters of love run deep.”

I love you, Paris. I meant to take the job that was entrusted to me seriously. But I fell hard for you. Merci !

Covering the 2024 Paris Olympics has been the best assignment of my career. I haven’t run one race, dribbled a single ball, shot an arrow, or soared over any hurdles like the thousands of athletes who competed here in Paris. But like them, I stayed in the moment and tried to grab slices of the world they created through competition at venues throughout this beautiful city.

Athletes  train for years to get here . They maintain strict diets, keep odd hours, spend countless amounts of money training, and as we have seen in these games, sometimes endure painful injuries to perform for the world. They know nothing is guaranteed. I tried to bring the same energy and dedication as the Monitor’s correspondent.

On the Run at the Games

When a sports-loving writer gets a shot at covering an Olympic Games, the story becomes one of joyful immersion and inspired output. Ira Porter joins host Clay Collins for this episode about reporting from the Paris Games and finding the human stories that matter most in that sea of competition and aspiration, heartbreak and triumph.

I crisscrossed the Seine River by train and foot every day, taking notes as fast as I could about the atmosphere in the Bercy Arena as Team USA women’s gymnastics recaptured gold in the team all-around competition. And like audience members, I marveled in surprise when the men’s team broke a 16-year drought and won bronze.

It got so hot at Eiffel Tower Stadium while journalists jotted down notes and took pictures from the press box as Team USA’s beach volleyball team beat France in straight sets that a stadium volunteer sprayed us down with water. That experience, I wasn’t fond of. After the women won, I stayed to watch a men’s game between Chile and the Netherlands, when the sky opened up and sent me running toward the press center to type up my notes.

Just like the weather, my experience in Paris has been unpredictable. There were ridiculously loud arenas, like La Defense, where swimmers literally soaked in the chants of their countrymen to win gold, silver, and bronze . I looked on with great empathy as unsuccessful athletes cried after falling short of their goals. The opening ceremony was a soaker, but worth more than three hours in the rain to watch brilliant French performers and athletes on ships sail by , waving hands and flags at onlookers.

I saw indelible moments get sketched into history books at Stade de France, as only racing feet can do, while the world gaped in awe at the speed of contests decided in seconds . Witnessing these feats filled my imagination with themes for stories to write. Perseverance, resilience, and bravery are just some of the words that come to mind. Or trendsetter, like Simone Biles. The best gymnast in the world couldn’t complete a majority of events in the Tokyo Olympics in 2021, partly because of mental health issues, which she has spoken openly about both before and at these games. Even here, she shied away from the village where athletes are housed, because the pressure gave her anxiety. By putting herself first, returning to her sport, and dominating, she set the new standard that all athletes can follow.

Thursday night, I watched one of the best games that I have ever witnessed in person as Team USA men’s basketball survived a scare from Serbia. The U.S. trailed all game by as much as 17 points. With less than 5 minutes left, they stormed back, intensified their defense, and fed the cheering crowd, who in return propelled them to victory. Team USA will next face France in the finals. This win is the embodiment of what the Olympics are. One shot to prove yourself and leave it all on the court. I bet the more than 16,000 fans in the Bercy Arena will remember this forever. I will.

I can’t play sports as well as any of the 10,500 athletes who competed in Paris over these two weeks. But I sought to bring a similar rigor and commitment to long hours when presenting this experience to Monitor readers. When readers look back at the first post-pandemic Olympics, I hope they notice the variety that we thought about in our presentation. I hope they can see the trends that we picked up on, like this being the first Olympics where there was gender parity , with about equal numbers of men and women athletes and equal medals up for grabs.

My one wish is that I could have covered more. I wish I could have somehow visited all 35 venues where Olympic competitions were held – with backpack, water bottle, computer, digital recorder, and notebook in tow – and meticulously played back for readers every drop of sweat, fist pump, or cheer.

This was my first visit to Paris, but you better believe I’ll be back. My wife, son, and daughter came with me, so we got a chance to create some family moments with the scenic Parisian landmarks as our background. It was the perfect blend of building a life and a career for me, and hopefully teaching my children to allow their lives to expand by having courage and taking chances. This was the first trip out of the country for my children, who anxiously wondered what tasty food would be served on our flight. In Paris, I have smiled at them trying desperately to grasp at the language and greet strangers on the subway, at restaurants, and in playgrounds.

I walked all over this city, until my feet hurt. I tried to absorb as much as I could, from gazing at the fading salmon-colored sun I could see in the Arc de Triomphe to dancing outside Paris City Hall. I absolutely ate excellent crepes and baguettes, but also delicious doro wot from an Ethiopian place in my neighborhood, a great Vietnamese bahn mi, and incredible Lebanese food. The R&B group The Whispers released a song in 1972 that sums up how I feel about the City of Light. It goes: “I said I only meant just to wet my feet / But you pulled me in where all the waters of love run deep.”

I love you, Paris. I only meant to come here, work, and put my stamp on these games – to take the job that was entrusted to me seriously. But I fell hard for you. Merci !

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Walz, Throwing Punches at Republicans, Makes His Big Entrance With Harris

As the vice president introduced her new running mate at an energetic rally in Philadelphia, he quickly demonstrated his ability to deliver searing attacks against Donald Trump and JD Vance.

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Harris and Walz Hold First Campaign Rally Together

Vice president kamala harris and her newly announced running mate, gov. tim walz of minnesota, went on the attack against the trump-vance republican ticket during a raucous rally in philadelphia..

“To his former high school students, he was Mr. Walz. And to his former high school football players, he was Coach. And in 91 days, the nation will know Coach Walz by another name: Vice President of the United States.” “Thank you, Madam Vice President, for the trust you put in me, but maybe more so, thank you for bringing back the joy. Now, Donald Trump sees the world a little differently than us. First of all, he doesn’t know the first thing about service. He doesn’t have time for it because he’s too busy serving himself. Like all regular people I grew up with in the heartland, JD [Vance] studied at Yale, had his career funded by Silicon Valley billionaires, and then wrote a best seller trashing that community. Come on. That’s not what middle America is. And I got to tell you, I can’t wait to debate the guy.”

By Reid J. Epstein Erica L. Green and Katie Glueck

Reid J. Epstein and Erica L. Green reported from Philadelphia, and Katie Glueck from New York.

• Aug. 6, 2024

America’s introduction to Gov. Tim Walz of Minnesota began with a half-hour of cheering for Vice President Kamala Harris and ended with some of the sharpest attacks Democrats have leveled against former President Donald J. Trump and his running mate, Senator JD Vance of Ohio.

Before a raucous crowd in Philadelphia, Ms. Harris and Mr. Walz presented the Minnesotan as a folksy former schoolteacher and football coach who had inspired his students, served in the military and improved his constituents’ lives.

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The Harris campaign’s presentation of Mr. Walz brought an end to its two-week sprint to find a running mate, a process that typically takes months and involves a series of public tryouts. Instead, Ms. Harris’s search for a partner took place largely behind closed doors.

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