senior concierge business plan

Your Guide to Starting a Successful Senior Concierge Business

Are you interested in starting your own Senior Concierge Business ? Look no further – this comprehensive guide will provide you with all the information you need to launch a successful venture in the senior care services market.

Starting a senior concierge business can provide financial independence and the opportunity to help others. It requires common sense, organization, honesty, and compassion for seniors. With rates ranging from $18 to $50 per hour, it is possible to earn a solid income of $36,000 to $100,000 per year.

The business is recession-proof and does not require expensive training or education. Starting with minimal expenses , such as a car and a cell phone, and offering services that seniors need and value, a senior concierge service can be a profitable and fulfilling venture.

Market research is important to identify gaps and niche areas that can set your business apart. Creating a solid business plan , registering the business, obtaining necessary licenses , and setting up efficient accounting practices are crucial steps in starting a senior concierge business .

By understanding and meeting the unique needs of seniors , you can tap into the growth potential of this industry and establish a thriving business that enhances people’s lives.

Key Takeaways:

• Starting a senior concierge business offers financial independence and the opportunity to help others.
• Rates for senior concierge services range from $18 to $50 per hour, with the potential to earn a solid income of $36,000 to $100,000 per year.
• A senior concierge business is recession-proof and does not require expensive training or education.
• Market research is crucial for identifying gaps and niche areas in the senior care services market.
• Creating a solid business plan , registering the business, obtaining necessary licenses , and setting up efficient accounting practices are important steps in starting a senior concierge business.

Understanding the Senior Concierge Business

A senior concierge business specializes in providing a wide range of services to meet the unique needs and preferences of seniors, offering assistance in their daily lives and enhancing their overall quality of life. With senior concierge services , elderly individuals can receive the support they need while maintaining their independence and dignity. From running errands and transportation services to meal preparation, medication reminders, and companionship, senior concierge services cater to the diverse needs of older adults.

Senior lifestyle services play a vital role in ensuring that seniors can continue to lead fulfilling lives. These services include help with household chores, organizing and decluttering, technology assistance, and assistance with leisure activities. By providing personalized support, senior concierge businesses allow seniors to age in place comfortably and with peace of mind.

Senior support services offered by concierge businesses go beyond physical assistance. Emotional support, companionship, and social interaction are crucial factors in seniors’ well-being. By offering these services, senior concierge businesses address the isolation and loneliness that many seniors experience. Establishing meaningful connections and fostering relationships is an essential part of senior concierge services .

Senior concierge businesses provide a comprehensive range of services designed to support and enhance the lives of seniors. By understanding their unique needs and preferences, these businesses play a vital role in promoting independence, well-being, and overall quality of life for elderly individuals.

• SeniorAdvisor
• Aging in Place

Starting a senior concierge business offers the opportunity for financial independence, with rates ranging from $18 to $50 per hour, allowing you to earn a solid income of $36,000 to $100,000 per year. This lucrative business does not require expensive training or education – all you need is common sense, organization, honesty, and compassion for seniors.

The demand for senior care concierge services is on the rise, with an increasing number of elderly individuals seeking assistance with daily tasks, errands, and lifestyle management. By offering the services that seniors need and value, you can establish a profitable and fulfilling venture.

“Starting a senior concierge business not only offers the opportunity to earn a solid income but also allows you to make a difference in the lives of seniors. By providing personalized care and support, you can enhance their overall well-being and bring joy to their daily lives.” – Senior Care Concierge

Recession-Proof Business

The senior care industry is recession-proof , meaning that it remains stable even during economic downturns. The need for senior support solutions is constant, as the aging population continues to grow. By offering reliable and compassionate services, you can weather any economic challenges and sustain a successful senior concierge business for years to come.

Starting a senior concierge business can be a rewarding and financially viable endeavor. With the potential to earn a solid income while making a positive impact on the lives of seniors, this industry offers a unique opportunity for entrepreneurship and personal fulfillment. By understanding the financial potential and tapping into the growth of the senior care market, you can establish a thriving senior concierge business that enhances the lives of those you serve.

Why a Senior Concierge Business is Recession-Proof

Unlike many other businesses, a senior concierge business is recession-proof, as the demand for senior support services remains constant regardless of economic conditions. The aging population continues to grow, and seniors require assistance with various tasks and activities to maintain their quality of life. This creates a steady demand for senior concierge services, making it a resilient business opportunity.

According to industry data, the senior care market is projected to reach $512.7 billion by 2026, highlighting the immense growth potential in this sector. As seniors seek personalized care and support, a senior concierge business can cater to their unique needs and offer services that enhance their overall well-being.

One of the key factors contributing to the recession-proof nature of a senior concierge business is the essential nature of the services provided. Seniors often require assistance with daily tasks, such as grocery shopping, meal preparation, transportation, and housekeeping. These services are vital for their safety, comfort, and independence, regardless of economic fluctuations.

Furthermore, the increasing prevalence of dual-income households and the geographical distance between families have led to a rise in demand for senior support solutions . Families are seeking reliable and trustworthy professionals who can provide personalized care and companionship to their aging loved ones. This steady demand ensures a consistent flow of clients and a stable income for a senior concierge business.

Starting a senior concierge business is not only recession-proof but also offers the potential for financial independence and personal fulfillment. By providing valuable services that improve the lives of seniors, you can establish a thriving business that positively impacts the community.

List: Steps for Starting a Senior Concierge Business

• Research and identify your target market and niche within the senior care industry.
• Create a solid business plan outlining your goals, strategies, and financial projections.
• Register your business and ensure compliance with legal requirements.
• Obtain necessary licenses and permits for operating a senior concierge business.
• Set up efficient accounting practices to track finances and maintain accurate records.
• Understand and meet the unique needs of seniors by providing compassionate and personalized care.
• Tap into the growth potential of the senior care industry and establish a thriving business .

“Starting a senior concierge business can provide financial independence and the opportunity to help others. With rates ranging from $18 to $50 per hour, it is possible to earn a solid income of $36,000 to $100,000 per year.” – [Your Name]

Getting Started with Minimal Expenses

Starting a senior concierge business doesn’t require a significant investment, as you can begin with minimal expenses like a reliable car and a cell phone. This makes it an accessible option for individuals who want to enter the senior care industry without breaking the bank. By offering services that seniors need and value, you can establish a profitable and fulfilling venture.

One of the first steps in launching your senior concierge business is ensuring you have a reliable mode of transportation. A car is essential for traveling to and from clients’ homes, running errands, and providing transportation services. Make sure your vehicle is well-maintained and meets the necessary safety standards.

In addition to a car, a cell phone is another essential tool for communication and scheduling. Having a dedicated phone line for your business will make it easier for clients to reach you and for you to manage your appointments. Consider getting a separate business phone or using a virtual phone service.

Once you have these basic necessities, you can start offering your services to seniors in need. Remember to focus on providing exceptional care, developing strong relationships with your clients, and continuously improving your offerings. By starting with minimal expenses and meeting the unique needs of seniors , you can build a successful senior concierge business that enhances the lives of elderly individuals.

Identifying Your Niche in the Senior Care Market

Conducting thorough market research is crucial in identifying gaps and niche areas within the senior care market, allowing you to offer specialized senior support services and personalized senior lifestyle management . By understanding the unique needs of seniors in your target market, you can tailor your services to meet those needs and stand out from the competition.

Start by researching the demographics of your area and the specific challenges faced by seniors in that region. This will help you identify potential gaps in existing senior support services. For example, you may discover that there is a lack of transportation options for seniors who want to remain independent but have difficulty getting around. This could be an opportunity for you to offer personalized transportation services as part of your senior concierge business.

Additionally, consider conducting surveys or interviews with seniors and their families to gather firsthand insights into their needs and preferences. This feedback can be invaluable in refining your services and identifying areas where you can provide significant value.

By investing time and effort into market research, you can position your senior concierge business as a trusted and valued resource within the senior care market. This targeted approach will not only attract more clients but also enable you to provide the highest level of service and support to seniors in need.

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Quote: “Market research is the compass that guides your senior concierge business towards success. By understanding the needs and desires of your target audience, you can tailor your services to provide the most value and establish yourself as a trusted partner in the senior care market.” – Jane Doe, Senior Care Industry Expert

Creating a Solid Business Plan

A well-crafted business plan is essential for the success of your senior concierge business, providing a roadmap to guide your operations and growth. It serves as a comprehensive document that outlines your business goals, strategies, and financial projections. By investing time and effort into developing a strong business plan, you can increase your chances of success and effectively navigate the challenges of the senior concierge industry.

When creating your business plan, start by clearly defining your target market and identifying the specific senior support services you will offer. Conduct thorough market research to understand the needs and preferences of your potential clients, allowing you to tailor your services to their unique requirements.

In addition to market research, your business plan should include a detailed analysis of your competition, showcasing how your senior concierge services will differentiate from existing providers. Highlight your strengths and outline strategies for attracting and retaining clients.

Financial projections are also a crucial component of your business plan. Estimate your startup costs, monthly expenses, and potential revenue streams. Include pricing strategies and outline how you will attract clients and generate a solid income. By demonstrating a clear understanding of your financials, you can instill confidence in potential investors and secure funding if necessary.

“A well-crafted business plan is like a compass that guides your journey towards a successful senior concierge business. It provides a clear roadmap to navigate the challenges and seize the opportunities in this growing industry.” – John Smith, CEO of Senior Support Solutions

Registering your senior concierge business is a crucial step in establishing its legitimacy and ensuring compliance with local laws and regulations. This process involves formalizing your business structure and obtaining the necessary licenses and permits. By taking these steps, you can protect your business, gain credibility with clients, and operate within the legal framework.

When it comes to registering your senior concierge business, you have several options to consider. You can choose to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each business structure has its own advantages and disadvantages, so it’s important to research and choose the one that aligns with your goals and circumstances. Consulting with a legal professional can provide valuable guidance in this regard.

Additionally, you may need to obtain specific licenses and permits depending on your location and the services you plan to offer. These licenses might include a general business license, professional licenses (if required for certain services), and any necessary permits for operating in specific areas. Conducting thorough research or seeking assistance from your local business development office can help you identify the specific requirements in your jurisdiction.

Registering your senior concierge business is a critical step towards building a strong foundation for success. It ensures that you are operating legally and gives your clients confidence in your professionalism. By following the necessary procedures and obtaining the required licenses, you can establish your senior concierge business as a legitimate and reputable service provider in the industry.

Obtaining Necessary Licenses

Obtaining the necessary licenses and permits is essential to ensure your senior concierge business operates within the legal framework and meets regulatory requirements. Operating without the proper licenses can result in fines, penalties, and even the closure of your business. To avoid any legal complications, it is crucial to research and understand the specific licenses needed for your senior concierge services.

Depending on your location and the services you plan to offer, you may need to obtain licenses such as a business license, professional license, or a health care license. Each state or local jurisdiction might have different requirements, so it’s important to reach out to the appropriate authorities or consult with a legal professional to determine the necessary licenses for your area.

Additionally, you may need to acquire permits, such as a permit to operate a home-based business or permits related to specific services you offer, such as transportation or home healthcare. Ensuring compliance with all permits and licenses demonstrates your commitment to professionalism and instills confidence in potential clients.

Remember, licensing requirements can vary, so it’s essential to check local regulations and consult with legal professionals or licensing agencies to ensure compliance. By obtaining the necessary licenses and permits, you can establish yourself as a reputable senior concierge service provider and operate with confidence.

Implementing efficient accounting practices is vital for the financial success and sustainability of your senior concierge business, allowing you to manage finances, control expenses, and track profitability. By maintaining accurate records and monitoring your income and expenses, you can make informed decisions that will positively impact your business.

One of the first steps in setting up efficient accounting practices is to establish a separate business bank account. This will help you keep personal and business finances separate, making it easier to track and analyze your business’s financial health. It also ensures that you have a clear record of your business transactions.

Moreover, using accounting software can streamline your financial management processes. With programs like QuickBooks or FreshBooks, you can easily record income and expenses, generate invoices, and track your business’s financial performance. These software tools offer user-friendly interfaces and can save you time and effort in managing your finances.

Lastly, consider seeking the expertise of a professional accountant or bookkeeper who specializes in small businesses. They can assist you in setting up your accounting system, provide valuable financial advice, and ensure that you comply with relevant tax requirements. Their knowledge and experience can help you make the most of your financial resources and maximize your profitability.

“Efficient accounting practices are the backbone of a successful senior concierge business. By keeping accurate records and utilizing helpful tools, you can effectively manage your finances and make informed decisions that will drive your business forward.”

To provide exceptional service in your senior concierge business, it is crucial to understand and meet the unique needs of seniors, offering compassionate and personalized care that enhances their quality of life.

As people age, their needs and preferences change. It is essential to recognize and respect these changes, tailoring your services to meet their specific requirements. Whether it’s assisting with daily activities, providing companionship, or coordinating medical appointments, your role as an elder care concierge is to make their lives easier and more enjoyable.

One key aspect of meeting seniors’ unique needs is establishing strong communication and trust. Actively listen to their concerns, preferences, and desires, and involve them in decision-making. By considering their input and involving them in the process, you can ensure that your services align with their expectations.

Another crucial element is empathy. Many seniors face physical limitations, health challenges, and the loss of loved ones. Your role as a caregiver goes beyond physical assistance; it involves emotional support as well. Show genuine empathy and compassion, offering a comforting presence and a listening ear. This can greatly contribute to their well-being and overall satisfaction with your elder care concierge services.

When seniors feel understood, respected, and cared for, they are more likely to trust your services and become loyal clients. By meeting their unique needs with sensitivity and compassion, you can make a positive impact on their lives and establish a thriving elder care concierge business.

Tapping into the Growth Potential of the Senior Care Industry

By tapping into the growth potential of the senior care industry, your senior concierge business can thrive, meeting the increasing demand for senior support services and expanding to serve a larger clientele. With the elderly population steadily growing, there has never been a better time to enter this market and make a difference in the lives of seniors.

According to recent statistics, the number of individuals aged 65 and older is expected to double by 2050, reaching over 83 million people in the United States alone. This demographic shift presents a significant opportunity for entrepreneurs in the senior care industry, particularly in the area of senior concierge services.

Senior concierge services encompass a wide range of support and assistance, including transportation, errand running, meal planning, medication management, and companionship. By offering these valuable services, you can help seniors maintain their independence and enhance their overall well-being.

The table below highlights the projected growth potential of the senior care industry over the next decade, demonstrating the lucrative opportunities available for senior concierge businesses:

As the senior population continues to grow, so does the demand for senior support services. By establishing a reputable senior concierge business that offers high-quality, personalized assistance, you can position yourself as a trusted resource in this thriving industry.

Remember, success in the senior concierge business goes beyond financial gain. It’s about making a positive impact on the lives of seniors, providing them with the support they need to live comfortably and happily. By embracing the growth potential of the senior care industry, you can create a thriving business that not only meets the needs of the aging population but also brings fulfillment and satisfaction to your own life.

Establishing a Thriving Senior Concierge Business

Building a thriving senior concierge business requires a dedication to excellence, a commitment to client satisfaction, and a continuous focus on improving and expanding your senior support services. By understanding and meeting the unique needs of seniors, you can tap into the growth potential of this industry and establish a profitable venture that enhances people’s lives.

One key aspect of establishing a successful senior concierge business is providing superior quality services that seniors need and value. This involves offering a wide range of support services, such as transportation assistance, errand running, medication reminders, and companionship. By tailoring your services to meet the specific needs of each client, you can build strong relationships and ensure client satisfaction.

In order to stand out from the competition and attract a loyal client base, it is essential to go above and beyond in terms of customer service. This includes being reliable, punctual, and attentive to the smallest details. Remember, seniors often rely heavily on their concierge for support and assistance, so building trust and maintaining open lines of communication is crucial.

Furthermore, as your business grows, it is important to continually improve and expand your senior support services. Stay updated with the latest trends and innovations in the industry, and regularly evaluate your services to identify areas for improvement. By adapting to the changing needs of seniors and offering new services or packages, you can keep your business fresh and attract new clients.

In summary, establishing a thriving senior concierge business requires a customer-centric approach, a commitment to ongoing improvement, and a focus on meeting the unique needs of seniors. By providing exceptional support services, building strong client relationships, and continuously expanding your offerings, you can create a successful and fulfilling venture in the senior care industry.

Enhancing Lives Through Senior Concierge Services

Through your senior concierge services, you have the incredible opportunity to make a positive difference in the lives of elderly individuals, providing them with the support and assistance they need to thrive. As seniors age, they often face challenges in completing daily tasks and maintaining their independence. Your role as a senior concierge is to bridge that gap, offering a range of services that enhance their overall well-being.

One of the key benefits of senior concierge services is the personalized care and attention you can provide. Whether it’s helping with housekeeping, running errands, or accompanying them to appointments, your services can greatly improve their quality of life. By taking the time to understand their unique needs, you can tailor your services to ensure they feel valued and supported.

In addition to practical assistance, your presence as a senior concierge can have a significant emotional impact. Many seniors experience feelings of loneliness or isolation, and having someone to talk to and share their experiences with can greatly improve their mental well-being. By building strong relationships with your clients, you can provide not only the services they need but also companionship and a sense of belonging.

“Being a senior concierge is not just about running errands or completing tasks; it’s about being a trusted companion and making a genuine connection with the seniors we serve.” – Sarah Johnson, Senior Concierge

By offering senior concierge services, you are not just providing practical assistance, but also enhancing the lives of elderly individuals. Your dedication to their well-being can help them maintain their independence, improve their overall happiness, and bring peace of mind to their families. With the growing demand for senior support services, this is an industry filled with opportunities to make a meaningful impact while building a successful and fulfilling business.

Starting a Senior Concierge Business presents an exciting opportunity to enter the thriving senior care industry, offering personalized senior lifestyle management and essential senior support solutions that can enhance the lives of elderly individuals. With rates ranging from $18 to $50 per hour, this business has the potential to provide financial independence and a solid income of $36,000 to $100,000 per year. It is a recession-proof industry that does not require expensive training or education, making it accessible to aspiring entrepreneurs.

By starting with minimal expenses, such as a car and a cell phone, and offering services that seniors need and value, a senior concierge business can be a profitable and fulfilling venture. Market research is crucial in identifying gaps and niche areas that can set your business apart, allowing you to offer specialized senior support services and tailored senior lifestyle management .

To ensure the success of your senior concierge business, it is important to create a solid business plan, register your business, obtain necessary licenses, and set up efficient accounting practices. By understanding and meeting the unique needs of seniors with compassion, empathy, and personalized care, you can tap into the growth potential of this industry and establish a thriving business that enhances the lives of elderly individuals.

Starting a Senior Concierge Business is not just a means to financial success, but also an opportunity to make a positive impact on the lives of seniors. Through your senior concierge services, you can provide the support and assistance that elderly individuals need to lead fulfilling and independent lives. So, take the leap, nurture your entrepreneurial spirit, and embark on this rewarding journey of establishing a successful senior concierge business.

What is a senior concierge business?

A senior concierge business offers services that cater to the unique needs of elderly individuals, providing support, assistance, and companionship to enhance their overall well-being.

How much can I expect to earn from a senior concierge business?

Rates for senior concierge services typically range from $18 to $50 per hour. With a solid client base, it is possible to earn an annual income of $36,000 to $100,000 or even more.

Do I need expensive training or education to start a senior concierge business?

No, starting a senior concierge business does not require expensive training or education. However, common sense, organization, honesty, and compassion for seniors are essential qualities for success in this industry.

Is the senior concierge business recession-proof?

Yes, the senior concierge business is considered recession-proof due to the constant demand for senior support solutions. Even during economic downturns, the need for senior care services remains stable.

What are the minimal expenses to start a senior concierge business?

The basic necessities to start a senior concierge business include a reliable car and a cell phone. These are the main expenses, making it a low-cost business to set up.

How can I identify a niche in the senior care market?

Market research is crucial in identifying a niche within the senior care market. By understanding the specific needs and preferences of seniors in your area, you can offer specialized senior support services that set your business apart.

What steps do I need to take to register my senior concierge business?

To register your senior concierge business, you will need to follow the necessary legal requirements for forming a legitimate business entity. This may include obtaining a business license and registering your business name.

What licenses do I need to operate a senior concierge business?

The licenses and permits required to operate a senior concierge business may vary depending on your location. It is important to research and obtain any necessary licenses or permits required by your local or state regulations.

How can I set up efficient accounting practices for my senior concierge business?

Setting up efficient accounting practices involves managing finances, tracking expenses, and maintaining accurate records. Utilizing accounting software or hiring an accountant can help ensure that your financial transactions are properly recorded and organized.

What are the unique needs of seniors in a senior concierge business?

Seniors have unique needs that require understanding, compassion, and personalized care. This may include assistance with daily tasks, transportation, medication management, and social interaction.

How can I tap into the growth potential of the senior care industry?

Tapping into the growth potential of the senior care industry involves staying updated on industry trends, offering innovative services, and continuously improving your business to meet the evolving needs of seniors.

What can I do to establish a thriving senior concierge business?

To establish a thriving senior concierge business, it is important to build a strong reputation, foster client relationships, and consistently deliver high-quality services. Continual improvement and staying dedicated to enhancing the lives of seniors will contribute to your success.

How do senior concierge services enhance the lives of elderly individuals?

Senior concierge services provide crucial support, assistance, and companionship to elderly individuals, enhancing their overall well-being and quality of life. These services enable seniors to maintain independence, improve social interaction, and enjoy a comfortable and fulfilling lifestyle.

Source Links

• https://seniorservicebusiness.com/discover-how-to-start-your-own-senior-concierge-service/
• https://c3savings.com/concierge-business/starting-concierge-business/
• https://stepbystepbusiness.com/business-ideas/start-a-personal-concierge-business/

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Senior Concierge Services: Full List & How to Get Started

By: Amber Dixon

Last Updated: May 11, 2023

Senior concierge services benefit others more than you. Building this type of business isn’t as intimidating as it sounds, as long as you follow this list!

There’s no place like home . Many of the elderly population prefer spending their senior years within the home they love that’s filled with precious memories.

Older adults deserve to thrive and enjoy life independently!

Starting a senior concierge business benefits not only you but also many seniors who don’t want to live in senior care homes. We’re here to help you set up your business!

Concierge Services for Seniors: An Overview

A senior concierge is an assistance support service for senior citizens who may find it challenging to complete certain errands because of their old age.

Frail health, physical limitations, or lack of social connections limit many seniors from doing even the simplest everyday tasks such as cooking , going to the bank , and shopping .

What Are the Services Provided by a Senior Concierge Business?

Many errand services will ease the daily chores of seniors living alone. Here is a sample list of senior concierge businesses and services that you can offer:

• Transportation services
• Household chores

Companionship

• Personal care
• Grocery shopping
• Specialized care

Transportation Services for Seniors

Mobility is one of the most common struggles for many seniors.

It’s hard to attend special events or visit family members and friends if commuting and driving are challenging. Most importantly, going to medical appointments is extra tricky.

A senior service wherein transportation is covered from departure to arrival makes it convenient for them to move around without asking a busy family member for help.

They no longer have to worry about going to the market or pharmacy to buy their needs and wants .

Household Chores

Some of our senior loved ones find it difficult to perform household chores like meal preparation , cleaning , and maintenance.

The thing is, chores like these are crucial for your daily life. Your loved one can develop many illnesses in an untidy home or if they forget to eat.

Having someone to manage and maintain the home will drastically improve our elders’ quality of life.

Social interaction and community are always needed for the youth and seniors. Having a companion can improve one’s health and way of life.

The perfect example is a personal caregiver . While some focus on personalized care for health, some are equipped to provide seniors with the companionship needed.

This is particularly vital for seniors who no longer have a family that’s present.

Personal Care

Some senior clients still practice personalized care such as salon appointments , shopping , etc. They want to maintain themselves, but it’ll be easier with the assistance of a caring senior service.

Grocery Shopping

Younger people won’t understand, but going to the grocery market can be tough with old age.

Imagine going up and down the aisles, queueing with crowds, and carrying the load back home – then having to do that every week!

Concierge services that can do the job for seniors while they wait in the comfort of their homes make their lives 10x easier .

Specialized Care

You can also provide concierge services that entail specific assistance . It’s specialized for their age, capability, and tasks to make the aid more effective and efficient.

What Do Concierge Services Charge?

Most companies charge clients by the hour . Depending on the errands and tasks, the rates range from $25 to $125 .

Some provide discounts if you’re a repeat client or if you avail a long-term plan such as a year-long contract.

The Benefits of a Personal Concierge Service for Senior Citizens

A senior concierge service has many advantages. Here’s why many clients avail of such services:

1. Convenience

Seniors don’t have the luxury of fixating on simple tasks, especially with the physical conditions and limitations of old age.

A service that relieves them of these menial and mundane problems improves convenience so they can spend time on more important things.

2. Allows Independence

The sad reality is that your senior client probably doesn’t have someone nearby to care for them. They neither want to be bothersome to their busy family members nor stay in a home.

These helpful services give the client more sense of freedom . They can live without relying too much on loved ones.

3. Prevents Depression

It can be painful for a senior to notice a decline in his performance.

Many crises and internal struggles will come out, and having nobody to assist them can lead them downward. Mental struggles also affect their physiological state .

Having a team to assist them will lift their spirits, and it’s also additional social interaction and personal connection.

4. Ensures Safety

Seniors are prone to accidents because of their limitations. The lack of assistance can be dangerous, and they won’t have anyone to ask for help from.

The extra supervision goes a long way . It can prevent further injuries and ensure the client is safe and protected.

The Limitations of a Senior Concierge Service

As with everything, it also has drawbacks. But to be honest, we believe the pros outweigh the cons :

1. Expensive

The topmost concern is that it will cost a lot of money . Since you’re availing intensive time and labor of a human worker, they’ll indeed charge more.

The tasks are also tricky, so specialized skills are needed. Caregivers with these credentials have been trained, increasing their credibility and expertise.

But if you’re family, it’s a worthy price to pay in exchange for the safety and wellness of your elders.

2. May Not Be Sustainable

For someone with average financial status, the cost of these services will certainly pile up in the long run.

It may be hard to stay consistent in availing these services, and constant adjustment can be confusing and difficult for the senior client.

3. Entails Risks

Caring for seniors has high risks. Their conditions are more sensitive and require extra caution. Poorly trained caregivers might cause more harm than good.

You also need to be extra wary of more personal matters , such as legal documents and financial arrangements. Go for trusted companies to avoid people taking advantage of elders.

How Do I Set Up a Concierge Service for Senior Clients?

Setting up your service business is easy but also challenging. Here are four general steps to get you started.

Step 1: Get Insights

It’s always crucial to research first. Ask about the area’s conditions and base your decisions on the facts around you.

For instance, if you live on a steep hill, it makes more sense to provide transportation services for seniors than a hygiene-related service.

Step 2: Focus on One Service First

Pick one service first, then specialize . Don’t offer too many things at once, as you certainly won’t have the ability to provide high-quality service for everything.

Step 3: Build a Team

It takes a village to build a successful business. Gather competent people that you trust to run the company with you.

Step 4: Refine Processes and Policies

Ensure that your internal system and processes are transparent , aligned , and well-refined before officially accepting clients. Little mess-ups will affect the integrity of your business.

Tips to Remember When Starting Elder Concierge Services

Remember the acronym S.E.N.I.O.R.

• S afety is your priority
• E veryone’s situation is different — be flexible
• N ever short-change your client
• I ntend to help genuinely, not just for the money
• O rganized systems are essential to successful operations
• R egulate your team and keep everyone aligned

Frequently Asked Questions [FAQs]

Let’s answer some of the FAQs:

Are Concierge Services Worth It?

Yes. Concierge services may be expensive, but it’s a worthy investment for the safety, protection, and overall wellness of your senior loved ones.

What Can’t a Concierge Service Do?

Concierge services have limitations. They’re bound by what’s legal and within the boundaries of the offered assistance. Avoid abusing the services.

Final Thoughts

Consider starting a senior concierge service to help our elders live a good life in the comfort of their homes.

We hope this article helps you in setting up your business!

Copyright © 2024 Elderly Guides

20 N Michigan Ave #220, Chicago, IL 60602, United-States

• Sample Business Plans

Concierge Services Business Plan

Scalability, strategic partnerships, and a recurring revenue model make starting a concierge business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your concierge services business? You’re at the right place. Our concierge services business plan template will help you get started.

Free Business Plan Template

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How to Write A Concierge Services Business Plan?

Writing a concierge services business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your concierge services business, its location, when it was founded, the type of concierge services business (E.g., corporate concierge services, residential concierge services, hotel concierge services), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Concierge Services: Highlight the concierge services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include travel & transportation services, event planning & coordination, restaurant & dining services, personal shopping & gift services, etc as some of your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Residential concierge services
• Corporate concierge services
• Hotel concierge services
• Personal concierge services
• Describe the legal structure of your concierge services, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your concierge services’ founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established concierge services provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, business professionals, corporate clients, senior citizens, or travelers & tourists could be an ideal market for concierge services.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the global concierge services market is going to be $1190.89 million by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your concierge services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, virtual & remote services have a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your concierge services company, such as business registration & licensing, employment laws, insurance, data privacy & security, etc.

Here are a few tips for writing the market analysis section of your wedding consultant business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Wedding Planning Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Service categories: To add structure and clarity, divide your services into groups or types. You might group services into categories like Personal Errands, Travel Assistance, Event Planning, Home Services, etc.
• Travel assistance
• Ticket reservation
• Personal errands
• Event planning
• Restaurant reservation
• Home services
• Additional Services: Mention if your concierge services company offers any additional services. You may include services like home management, pet care, personal fitness & wellness, technology assistance, event tickets & reservations, etc.

In short, this section of your concierge services plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, personalized attention, extensive network & exclusive partnership, or technology integration could be some of the great USPs for a concierge services company.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, email marketing, content marketing, etc.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, offering referral programs, influencer collaboration, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc

Overall, this section of your personal concierge business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your concierge services business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or concierge professionals needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your concierge services business. Your operational processes may include client onboarding, service request management, service request management, service planning & coordination, service execution, etc.
• Equipment & Software: Include the list of equipment and software required for concierge services, such as communication devices, computer systems & software, office supplies, security equipment, technology gadgets, safety equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your concierge services business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your concierge services company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, senior management, and other department managers (e.g. operations manager, customer services manager, general manager.) involved in the concierge services business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your concierge services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your concierge services business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a concierge services business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your concierge services business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample concierge services business plan will provide an idea for writing a successful concierge services plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our concierge services business plan pdf .

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Frequently Asked Questions

Why do you need a concierge services business plan.

A business plan is an essential tool for anyone looking to start or run a successful concierge services business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your concierge services company.

How to get funding for your concierge services business?

There are several ways to get funding for your concierge services business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your concierge services business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your concierge services business plan and outline your vision as you have in your mind.

What is the easiest way to write your concierge services business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any concierge services business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a concierge services business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Starting a Successful Senior Concierge Business

Posted on October 20, 2023 |

A s enior concierge business offers a world of opportunities, catering to your preferences, regardless of whether you reside in a quaint town or a bustling metropolis. It doesn’t demand any formal qualifications or costly certifications; instead, it relies on your practicality, adept organizational skills, unwavering integrity, a genuine empathy for the elderly, and most importantly, a resolute can-do mindset.

Tips on Starting a Senior Concierge Business

Commencing your elder concierge services venture can either be a straightforward and rapid journey or a protracted and challenging endeavor. So why endure unnecessary difficulties? Embrace these ten guidelines to streamline the launch of your concierge business, ensuring it’s a seamless, efficient, and expeditious process.

Choose the Service You Want to Specialize In

The first important step in every senior care concierge business is to list the services you plan to offer. Think about what people might need and what’s popular in your area. Some people focus on running errands, some like managing homes, and others enjoy grocery shopping, pet care, providing company, or assisting seniors with computer problems. There are more than twenty services that seniors often want. Talk to other senior care providers to find out what services are in demand in your town. Once you’ve decided, create a list that can be part of your flyer, brochure, Craigslist ad, or website. At the end of the list, it’s a good idea to say, “If you need something not on the list, just ask us.” This way, you can ensure you meet all your clients’ needs, as you might miss a few services when making the initial list.

Know Your Market

Like any business, it’s important to know who your customers are before you start. When it comes to a senior care concierge service, you need to understand how different generations get along and what your clients like and need. For example, when you hire people, older generations might trust someone more if they don’t have lots of tattoos and a wild hairstyle, but instead, they wear a neat uniform. Also, many of your senior clients might not be good with technology. So, if you share special deals, coupons, or important information using online platforms like messenger or email, you should also provide it in another way, like a paper newsletter or just call them personally.

What’s the Name of Your Business?

It’s time to come up with a name for your senior concierge business. Choose something that’s easy to remember and sounds interesting. For instance, names like “Helpful Hands,” “All-in-One Service,” or “Your Town Concierge” are good ideas. You can also add your town’s name or your own name to make it more personal. Ask your friends and family for their thoughts. Do they like it? Also, make sure to check with your state authorities to ensure that no one else is already using the name, and that it’s not registered or trademarked by someone else.

Legal Issues

Many older folks might require a concierge service for tasks that come with some legal risk. Tasks like handling money at the bank or shopping for clients without a prearranged payment method can be tricky if mistakes happen or money is lost. To handle these jobs, you need to set up systems and rules. This includes writing down all the details of what you do, and having the client agree that it was done correctly. You can also have family members or clients get prepaid cards for shopping or make arrangements with local stores to pay later if they offer that.

Another task for seniors that can be risky is picking up prescription medicines. Depending on the medicine, you might need to fill out forms, show ID, or even get permission from the client’s doctor before you can get the medicine for them. Also, if controlled medicines get lost or stolen between when you pick them up and when you deliver them to the client, you could get in legal trouble. So, it’s important to have clear rules and steps for this type of task. For example, you can keep the medicines in a locked box in your car until you deliver them, and keep careful records. If possible, arrange for the pharmacy to deliver the medicines directly.

Don’t Spend Too Much Money

When you’re beginning your business, try not to spend your money hastily. Before you purchase something, ask yourself, “Is this really necessary?” If you have a dependable car and a cellphone, you’re already set with the basics. It’s a good idea to work from home to save money on renting an office space, utilities, and other expenses. Be thrifty and cautious until your business is making a steady and reliable income.

Think About Your Client’s Family

You should also know that you’ll often talk to the family of elderly clients because they handle money and health matters. But always remember, your main focus is the client you’re helping. If there’s a disagreement between the client and their family, especially about money, check if the family has the legal right to decide. For example, if the client makes a shopping list, but their daughter wants different items, you should follow what the client wants unless you have legal proof that the daughter can decide. You have a service contract with your client, so it’s essential to stick to what they asked for. In these situations, good communication and a bit of tact can help a lot.

Get Necessary Training

Training for senior concierge services is vital to ensure that caregivers have the necessary skills and knowledge to provide quality care for elderly clients. This training typically covers a range of topics, including understanding the specific needs and challenges of seniors, effective communication techniques, safety protocols, and the importance of empathy and patience when dealing with older individuals. Caregivers may also receive training in areas such as first aid, medication management, and handling emergencies. Furthermore, ongoing training and updates are crucial in this field, as it helps caregivers stay current with best practices and the evolving needs of their senior clients.

Set Fair Rates

Many fresh faces in the senior concierge business often make the error of not charging adequately to cover all their expenses. It’s common because they might not have the experience to foresee all the little costs like licenses, bookkeeping fees, social security taxes, vehicle upkeep, or insurance, which can accumulate over time. A good practice is to add about 30-35% to your own wages. This helps you arrive at a reasonable rate that ensures profitability and keeps your clients content. Rates can vary nationally, typically ranging from around $20 an hour in smaller towns and rural areas to as much as $50 an hour in larger cities.

Get Insured

Having the correct insurance coverage is crucial to safeguard your business in the event of a lawsuit or a claim. It’s wise to have a chat with a nearby independent insurance agent to determine the specific requirements for a concierge business in your state.

Look for Clients

Once your business is up and you’ve defined the services you intend to provide, it’s time to begin seeking customers, and you don’t need a large number of them. Valuable referrals can often come from local senior service providers, such as those working in assisted living facilities, nursing homes, elder law attorneys, and volunteers at the nearby senior center. Another option is to place a free advertisement on Craigslist to attract new clients, and consider advertising in local newsletters targeting the over-55 community. Additionally, distributing flyers or leaving brochures at the senior center can help raise awareness about your services.

After you’ve served your initial clients satisfactorily for a period, don’t hesitate to request referrals from them. Let them know that your business is still in its expansion phase and that you’re looking for additional great clients like them. To sweeten the deal, consider offering a reward, such as two complimentary grocery shopping trips, in exchange for referrals that result in new regular clients.

Set-Up Your Senior Concierge Business and Serve the Elderly

With these guidelines in hand, you’re well on your way to establishing a thriving senior concierge business that truly makes a difference in the lives of older adults. Don’t wait, take that first step now and make a positive impact in your community while building a successful business for yourself!

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Concierge Services Business Plan Template

Written by Dave Lavinsky

Concierge Services Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their concierge services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a concierge services business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Concierge Services Business Plan?

A business plan provides a snapshot of your concierge services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Concierge Services

If you’re looking to start a concierge services business, or grow your existing concierge services business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your concierge services business in order to improve your chances of success. Your concierge services business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Concierge Services Businesses

With regards to funding, the main sources of funding for a concierge services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for concierge services businesses.

Finish Your Business Plan Today!

How to write a business plan for concierge services.

If you want to start a concierge services business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your Concierge Services business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of concierge services business you are operating and its status. For example, are you a startup, do you have a concierge services business that you would like to grow, or are you operating concierge services businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the concierge services industry. Discuss the type of concierge services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of concierge services business you are operating.

For example, you might operate one of the following types of concierge services businesses:

• Shopping : this type of business performs a variety of shopping tasks, from grocery shopping to sourcing a specific big-ticket item.
• Entertainment, dining, and travel arrangements: this type of business makes reservations and procures tickets for a variety of events, or to meet clients’ travel needs.
• Courier: this type of business delivers mail, makes bank deposits, delivers laundry / dry cleaning, or performs general errands.
• Personal assistant: this type of business assists with whatever the client requests, including the tasks listed above, as well as tasks such as electronic organization, social media management, research, etc.

In addition to explaining the type of concierge services business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of persons assisted, the prestige of clientele served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the concierge services industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the concierge services industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your concierge services business plan:

• How big is the concierge services industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your concierge services business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your concierge services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large corporations, political organizations, busy individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of concierge services business you operate. Clearly, political organizations would respond to different marketing promotions than socialites, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most concierge services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other concierge services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who prefer to complete tasks on their own, or from dedicated personal assistants.

With regards to direct competition, you want to describe the other concierge services businesses with which you compete. Most likely, your direct competitors will be concierge services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific services (i.e. travel arrangements or finding specific artwork, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider range of services?
• Will you offer greater convenience, such as online requests?
• Will you provide personalized customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a concierge services business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of concierge services company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to arranging dinner reservations, will your concierge services business provide dining recommendations and reminders of upcoming anniversaries or other important dates that typically include dining out?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your concierge services company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you interact with clients online and/or at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions : The final part of your concierge services marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your concierge services business, including marketing, providing consultations, completing tasks, maintaining company vehicles, keeping up to date on restaurants and events, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to assist your 100th person, or when you hope to reach $X in revenue. It could also be when you expect to open a concierge services business in a new location.  

Management Team

To demonstrate your concierge services business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing concierge services businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in customer service, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve clients on a contract basis, or on an as-needed basis? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your concierge services business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a concierge services business:

• Office build-out including fixtures, construction, etc.
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of all the services you provide.  

Putting together a business plan for your concierge services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the concierge services industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful concierge services business.  

Don’t you wish there was a faster, easier way to finish your Concierge Services business plan?

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Personal Concierge Business

Back to All Business Ideas

How to Start a Personal Concierge Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 21, 2022

Investment range

$2,550 - $6,100

Revenue potential

$78,000 - $292,000 p.a.

Time to build

0 – 3 months

Profit potential

$70,000 - $117,000 p.a.

Industry trend

These crucial factors should be taken into account when you begin your personal concierge business:

• Range of services — Decide on the range of services you will offer, such as personal errands, travel planning, event planning, home management, and lifestyle management.
• Specialization — Consider offering specialized services like relocation assistance, pet care, wellness services, and luxury experiences to attract a wider range of clients. 
• Training and certification — Consider undergoing training in areas such as travel planning, event management, and home organization to enhance your expertise and credibility. While not mandatory, obtaining certifications from organizations like the International Concierge and Lifestyle Management Association (ICLMA) can enhance your credibility.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Scheduling — Use scheduling software to manage appointments, track tasks, and reduce overbooking risks. Offer online booking options for convenience.
• Partnerships — Partner with local businesses, such as travel agencies, event planners, and luxury service providers, to offer joint promotions and cross-promote services.

Interactive Checklist at your fingertips—begin your personal concierge business today!

You May Also Wonder:

Is a personal concierge business profitable?

A personal concierge business can be very profitable, bringing in up to $125 an hour. The key is to offer outstanding services to clients, who may then give you referrals.

What does a luxury concierge do?

A luxury concierge provides personalized and high-end services to affluent clients. They assist with various tasks, such as making travel arrangements, securing reservations at exclusive restaurants, organizing special events, procuring luxury goods, and providing general lifestyle management.

What does a private concierge do?

A private concierge offers personalized assistance and support to individual clients. They cater to their specific needs and preferences, managing tasks like running errands, booking appointments, arranging transportation, handling household management, and providing personal assistance.

What skills do you need to become a concierge?

To become a concierge, essential skills include excellent communication and interpersonal abilities to interact with clients effectively. Strong organizational and time management skills are crucial for multitasking and handling various requests efficiently.

How can I differentiate my personal concierge business from competitors in the market?

To differentiate your personal concierge business from competitors, focus on providing exceptional customer service and building strong relationships with clients. Tailor your services to specific niche markets or specialized needs, such as corporate concierge services or luxury travel planning. 

What types of services can a personal concierge business provide to clients?

A personal concierge business can provide a wide range of services based on client preferences. This can include travel planning, hotel and restaurant reservations, event and party coordination, personal shopping, home organization, appointment scheduling, transportation arrangements, pet care, and household management. 

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a personal concierge business had pros and cons to consider before deciding if it’s right for you.

• Good Money – Make about $75 per hour
• Low Expenses – No rent or overhead; run the business from home
• Engaging Work – Work for interesting people; no day will be the same
• Odd Hours – May have to work some evenings and weekends
• Demanding Clients – Clients may have high expectations

Concierge industry trends

Industry size and growth.

• Industry size and past growth – The global concierge service industry was worth $537.6 million in 2028.(( https://www.grandviewresearch.com/industry-analysis/concierge-services-market ))
• Growth forecast – The global concierge service industry is projected to expand by nearly 44% by 2025 to reach $773 million. 

Trends and challenges

Trends in the personal concierge industry include:

• More and more companies are contracting with external personal concierge services to their upper-level managers as a benefit. This broadens the opportunity for personal concierge businesses to target a whole new market. 
• While concierge services used to be for the wealthy, they are increasingly being used by busy families and seniors. Many concierge businesses offer specific packages of services for those groups for one monthly charge.

Challenges in the personal concierge industry include:

• When the economy faces challenges such as the current inflation situation, personal concierge services are often among the first expenses to be cut. 
• Personal concierge services may involve a lot of driving, so rising fuel costs can cut into profit margins.

Demand hotspots

• Most popular states – The most popular states for concierges are California, Maine, and Wisconsin.(( https://www.zippia.com/concierge-jobs/best-states/ ))
• Least popular states – The least popular states for concierges are Alabama, New Hampshire, and Louisiana.

What kind of people work in personal concierge?

• Gender –   58.9% of concierges are female, while 36.8% are male . (( https://www.zippia.com/concierge-jobs/demographics/ ))
• Average level of education – The average concierge has a bachelor’s degree.
• Average age – The average concierge in the US is 45.2 years old.

How much does it cost to start a personal concierge business?

Startup costs for a personal concierge business range from $2,500 to $6,000 assuming you already have a car. Costs include a computer and a website.

You could also get a membership in the National Concierge Association (NCA) for about $300 annually. After you have some experience and meet a few other qualifications you can become an NCA accredited associate and later a certified concierge, giving you added credibility. 

How much can you earn from a personal concierge business?

You can earn about $75 per hour for personal concierge services. Luxury concierge services, meaning more extensive services like event planning, can cost between $90 and $125 per hour. Your profit margin should be about 90%.

In your first year or two, you could have two clients for whom you work 10 hours a week, bringing in $78,000 in annual revenue. This would mean more than $70,000 in profit, assuming that 90% margin. As your business gains traction, you could have five clients at 15 hours a week. At this stage, you’d hire employees, reducing your profit margin to 40%. With annual revenue of $292,000, you’d still make an impressive profit of $117,000.

What barriers to entry are there?

The only barrier to entry for a personal concierge business is breaking into the market and finding your first clients.

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Step 2: hone your idea.

Now that you know what’s involved in starting a personal concierge business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research personal concierge businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a luxury concierge service or a corporate concierge service. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as event planning concierge services or an errand service for busy people.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

You can offer any number of services as a personal concierge such as:

• Restaurant reservations or travel arrangements
• Errands like grocery shopping, putting gas in cars, picking up from the pharmacy
• Dog walking and pet sitting
• Bill sorting
• Appointment making and scheduling 

How much should you charge for personal concierge services?

Prices for personal concierge services are $65 to $75 per hour. Luxury concierge services rates can go up to $125 an hour. Your costs will be limited to fuel, insurance, and marketing, so you should aim for a profit margin of about 90%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is likely to be more established people and professionals, whom you can find on Facebook or LinkedIn.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “concierge” or “personal concierge”, boosts SEO
• Name should allow for expansion, for ex: “Personalized Concierge Services” over “Travel Concierge Services”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Here are the key components of a business plan:

• Executive Summary: A brief summary outlining the personal concierge business, including its mission, key objectives, and potential for success.
• Business Overview: An overview of the personal concierge business, detailing its mission, vision, values, and the problem it aims to solve for clients.
• Product and Services: A concise description of the specific services offered by the personal concierge business, such as errand running, event planning, and lifestyle management.
• Market Analysis: An analysis of the target market for the personal concierge services, including demographics, needs, and trends that present opportunities for the business.
• Competitive Analysis: An examination of competitors in the personal concierge industry, highlighting strengths, weaknesses, and unique selling points to position the business effectively.
• Sales and Marketing: A plan outlining how the personal concierge business will promote its services, attract clients, and generate revenue.
• Management Team: A brief introduction to the key members of the personal concierge business team, highlighting their skills and expertise.
• Operations Plan: Details on the day-to-day operations of the personal concierge business, covering tasks, schedules, and client interactions.
• Financial Plan: A comprehensive overview of the personal concierge business’s financial projections, including revenue forecasts, expenses, and profit margins.
• Appendix: Additional supporting documents or information, such as resumes of key team members, market research data, or legal documents, to provide a more in-depth understanding of the business.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to personal concierge businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your personal concierge business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business 

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a personal concierge business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Licenses/Permits

Starting a personal concierge business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your personal concierge business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Blackbell or FCS , to manage your tasks, orders, payments, personal calendar, and customer support.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Targeted Partnerships: Collaborate with local businesses, such as high-end restaurants, hotels, or event venues, to establish mutually beneficial partnerships, expanding your reach and credibility.
• Referral Programs: Encourage satisfied clients to refer your services by implementing a referral program, offering incentives like discounts or complimentary upgrades for each successful referral.
• Community Events Participation: Attend local events, trade shows, or community gatherings to showcase your services and engage with potential clients face-to-face, building trust and a personal connection.
• Social Media Engagement: Leverage social media platforms strategically by sharing valuable content, client testimonials, and behind-the-scenes glimpses to build an online presence and connect with a wider audience.
• Loyalty Programs: Implement loyalty programs to reward repeat clients, fostering long-term relationships and encouraging them to consistently choose your services over competitors.
• Content Marketing: Create informative blog posts, videos, or podcasts that highlight the benefits of personal concierge services, addressing common challenges faced by busy individuals and showcasing your expertise.
• Local SEO Optimization: Optimize your online presence for local search by ensuring accurate business information, obtaining positive reviews, and utilizing location-specific keywords to enhance your visibility on search engines. Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Specialized Packages: Develop specialized service packages tailored to specific needs, such as corporate concierge services, vacation planning, or event coordination, to attract diverse clientele with unique requirements.
• Testimonials and Case Studies: Showcase success stories through client testimonials and case studies on your marketing materials, highlighting the tangible benefits and positive outcomes of your personalized services.
• Promotional Events and Workshops: Organize promotional events or workshops to demonstrate your skills and services firsthand, allowing potential clients to experience the value you bring to their lives.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your personal concierge business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your personal concierge business could be:

• Luxury concierge services to meet your every need
• Need a helping hand? Let our attentive concierges carry the load 
• Corporate concierge services to take the pressure off your team

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a personal concierge business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in personal concierge services for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in concierge services. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a personal concierge business include:

• Concierges – perform concierge services
• General Manager – staff management, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

If you want an inexpensive business that you can start from home, look no further! Starting a personal concierge business is a great way to break into a market that’s set to expand by more than 40%. And at $75 an hour, you can make quite a nice living while helping people in your community. It’s a simple business to start and can be quite gratifying. 

You’re off to a great start having learned about the entrepreneurial process, so now you’re ready to get your personal concierge business up and running!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Business Name
• Create a Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business 
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Start Making Money!

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About Smartcare

Our partners, service details, 5 best secrets of becoming a successful senior concierge businesses.

Published on January 31, 2024 by Sharon Morrisette

As technology advances and continues to show us the incredible possibilities for senior care, the demand for personalized services for senior clients has never been higher.

From smart home solutions to innovative healthcare technologies, senior care has evolved significantly, with telehealth and home care services, in particular, becoming increasingly prevalent, enabling seniors to access consultations and monitor their health remotely.

Concierge care has also become a crucial area of senior care, providing a range of on-demand services that enhance the quality of life for older adults.

What is concierge care?

Concierge care is a personalized approach to home- and community-based services (HCBS), where individuals receive tailored, caring and often comprehensive support for their specific needs. 

It’s like having your personal care service !

This model prioritizes on-demand services and a more direct relationship between the caregiver and the client. It emphasizes accessibility, convenience, and a higher level of attention.

Typically involving a membership or subscription-based model, patients pay a fee to receive enhanced and more immediate access to on-demand services.

Concierge services can also extend to various aspects of daily life. These services can include anything from delivering groceries and providing transportation to offering home care services and more.

The goal is to cater to your client’s unique and individualized needs, ensuring a seamless and high-quality experience.

An excellent growth opportunity for care providers

In 2024, entering the concierge services world is a turbocharged growth strategy for care agencies and is quickly becoming a new line of business for senior living communities , Continuing Care Retirement Communities (CCRCs), and Community Care at Home (CCaH) programs .

Providers can offer a comprehensive suite of services by creating partnerships with local healthcare professionals and complementary businesses, drawing inspiration from the Program of All-Inclusive Care for the Elderly (PACE) .

For example, care providers should consider the benefits of collaborating with physiotherapists to improve rehabilitation programs and working with nutritionists to create personalized nutrition plans. This holistic approach enhances the overall quality of care.

Additionally, partnerships with complementary businesses, such as pharmacies, medical equipment suppliers, or wellness centers, enable home care providers to provide that extra value touch to their clients. This can include access to discounted supplies, wellness programs, or specialized services, further enriching the client experience.

With these strategic partnerships, providers can optimize resources, broaden their on-demand service offerings, and raise the overall quality of care delivered to their clients.

How to thrive in senior concierge care

Running a senior concierge care business can be very challenging from an operational perspective. Agencies looking to expand into personal care services need to plan ahead before coordinating this additional service line. 

Let’s look at 5 key points to creating a comprehensive, flexible, and thriving operational strategy for senior concierge businesses:

1) Do your research

As a senior concierge business, providing a comprehensive range of personal care services beyond traditional healthcare will set your care business apart. These services might include grocery delivery, transportation, home maintenance or social companionship care.

A holistic service suite makes your operation a one-stop solution for diverse client care needs. Conducting meticulous and comprehensive research will ensure your offerings are effective and relevant. 

Start by thoroughly evaluating the capacity of your existing operation. This evaluation should include an in-depth analysis of the skills and capabilities of your team, the scope of services currently provided, and the overall infrastructure of your operation. Understanding your strengths and limitations sets the stage for strategic planning and growth.

The next stage is to gain deep knowledge of the specific needs of the senior clients in your care by creating surveys, conducting interviews, or carrying out focus groups to gain insights into the required services. 

Finally, once you have pinpointed the services that are in demand and that you can offer, you’ll need to research and analyze the concierge service landscape in your geographical area.

Understanding similar providers’ services and critically assessing their pricing structures is essential. This market intelligence will help you position your services competitively and identify gaps or opportunities for differentiation in your offerings.

2) Offer flexible, competitive rates

With these insights, you can develop a pricing strategy reflecting your services’ value. While some personal care services may be standard, other on-demand services warrant premium rates due to their specialization. 

Start by categorizing your services based on their nature and the level of expertise required. Identify specialized services beyond routine assistance and investigate what similar services are priced in your market.

Understanding the pricing benchmarks for these unique offerings will help you position your rates competitively while ensuring that the value you provide is reflected in your pricing strategy.

Tools such as Aaniie (formerly Smartcare Software), which offers flexibility in payroll management , allow you to set multiple pay rates based on the complexity or uniqueness of the services provided. This will ensure fair compensation for specialized skills and simplify payroll administration for your concierge service operation.

3) Maximize billable hours

Efficient scheduling is crucial for any successful concierge service operation in senior care, and a robust scheduling system is essential for optimizing your resources, maximizing billable hours and generating revenue.

Investing in a robust care management platform such as Aaniie, with a dynamic scheduling platform that offers a comprehensive dashboard, allows you to visualize and manage all scheduled services at a glance.

Its user-friendly drag-and-drop dashboard allows your team to swiftly assign staff to shifts and adjust as needed. This real-time visibility enhances your ability to respond to changing client needs and adapt to unexpected situations promptly.

Incorporating automatic notifications to alert your staff of new shifts or changes in the schedule also maximizes billable hours by minimizing downtime for your staff. This feature reduces the risk of missed opportunities to fill open shifts and ensures timely communication with your caregiving team. 

By reducing gaps between shifts and ensuring efficient utilization of resources, you can enhance the overall productivity of your senior concierge service. This benefits your bottom line while allowing you to provide a higher level of service to your clients.

4) Offer continuous performance monitoring

Becoming and remaining a successful senior concierge business relies on regularly monitoring industry trends, reassessing your client’s needs, and staying updated on changes in the competitive landscape.

Access to enterprise-level data allows management to quickly identify trends, patterns, and areas requiring attention, fostering an informed and proactive management strategy .

Aaniie’s performance analytics tools give care agencies access to real-time aggregated data through a centralized Key Performance Indicator (KPI) dashboard , allowing you to track key metrics such as service hours, staff availability, and client preferences.

This ensures that your concierge service operation remains flexible and responsive to the evolving requirements of the senior care market.

5) Embrace technology

Embracing advanced technology is the key to success for a senior concierge service. It can play a crucial role in enhancing various aspects of the service delivery, including:

• Intelligent scheduling . Aaniie’s sophisticated scheduling features provide a user-friendly interface for creating, editing, and optimizing staff schedules, ensuring your team effectively matches skills with specific client needs.
• Accurate billing . With its integrated clock in/out system , Aaniie can accurately track your staff’s working hours, leading to precise billing for service providers and fair pay for caregivers.
• KPI tracking . Aaniie facilitates the real-time tracking of Key Performance Indicators (KPIs) including billable hours to monitor and analyze productivity. Taking such a data-driven approach allows you to pinpoint areas for improvement, optimize resource allocation, and ensure efficiencies.
• Enhanced communication . With Aaniie’s Client/Family Portal , you can facilitate transparent communication between service providers, clients, and their families. Regular updates, appointment details, and other relevant information can be seamlessly shared, ensuring client satisfaction by eliminating misunderstandings.
• Integration . Ensure seamless data sharing and billing processes by integrating Aaniie with senior living platforms like PointClickCare . This integration streamlines administrative tasks, reduces the likelihood of errors, and enhances overall operational efficiency. It also lets you maintain accurate and up-to-date records, contributing to a more organized and effective concierge service operation.

By leveraging the advanced capabilities of an all-in-one care platform such as Aaniie, your senior concierge business can meet the complex demands of senior care and position itself as a leader in the industry, providing efficient, transparent, and high-quality services.

Branching out into senior concierge care? Aaniie’s here for you!

Aaniie’s robust system is the perfect companion for senior concierge care. It simplifies your back office , streamlines operations, and reduces admin by 60%, enabling managers and agency executives to spend less time focusing on trying to keep track of everything and more on how to deliver the best and most profitable on-demand care services.

If your business is looking to branch out into senior concierge care, you need a software solution that can handle all aspects of inventory, billing, payment processing and more.

Get a free demo and reach out to our team today to find out more about Aaniie, your perfect solution to a successful senior concierge business.

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Home » General » How to Start a Senior Concierge Business

How to Start a Senior Concierge Business

The largest population group in the United States today is the Baby Boomer generation. The youngest members of this generation just reached the age of 50. More than 8,000 Baby Boomers are retiring from the work force every day. This means niche services that help to meet their senior needs are going to continue seeing an increase for demand.

That’s why knowing how to start a senior concierge business could be a way to start walking a path that leads you to financial success. If you’re willing to meet some of the unique challenges of this population group, then the rewards could be quite substantial. Here is what you need to know in order to get started.

1. You Need to Know Your Market

Although a senior concierge business is going to be marketing itself toward Baby Boomers and their living parents, this isn’t a strong enough customer segment to create a business plan upon. You’re going to need to know the personal preferences, attitudes, and needs that each specific segment has in order to effectively meet their needs.

Did you know, for example, that many Baby Boomers don’t trust young people who have visible tattoos? Even if they have several tattoos themselves, the open display of the artwork communicates distrust to the senior population.

Seniors also tend to spend less time online than they do offline. You might be skilled in online marketing, but if your customer base isn’t online at all except to take a video call from the grandkids, then you still won’t achieve the level of success that you wish.

2. You Must Be Flexible

Being a senior concierge means needing to be flexible to ever changing needs. Seniors may find themselves physically limited to take care of daily living tasks, but they may also be financially limited as well. Nearly half of all Baby Boomers don’t feel like they’ve saved enough for their retirement. This means your business must be able to find a way to subcontract specific tasks, like mowing a lawn, or you must be willing to complete these tasks on your own.

Being a senior concierge also means taking on a lot of travel responsibilities over time. Those in the senior age demographics usually have more doctor’s appointments than the rest of the population, so you’ll need to be assisting individuals onto public transportation, taking them directly to their appointments, or referring them to a transportation agency to meet their needs.

3. You Must Manage the Legal Risk

The senior population is generally considered to be an at-risk customer segment, which means you need to be on your toes at all times when money is involved. If you are assisting a client who spends too much money at the grocery store or doesn’t receive the right amount of change, then you may be held liable for the losses.

It will be beneficial to develop relationships with local business owners to proactively avoid issues like this. Even something as simple as having a local line of credit at a store so that clients can shop now and pay later could save you from a major headache in the future.

4. Open Lines of Communication Are Important

When you’re serving as a senior concierge, you’re not just serving the individual. You’re also serving the family of the individual. They are going to want you to be in consistent communication with them about their family member. You may even be involved with discussions about who should hold the power of attorney or other situations.

What would you do if your client asks you to shop for some specific groceries, but the client’s family wishes you to take off certain items and add other items that are not wanted. If there is no legal power of attorney or cause for financial authority, it would be your duty to serve the client, not the client’s family.

Knowing how to start a senior concierge business means being able to think on your feet while providing safe, consistent services for your clients. You may be asked to pick up prescriptions, mow a lawn, or help someone get out of bed and into the bathtub. Diplomacy skills above anything else are going to benefit you during difficult situations, so focus on transparent actions, strong communication, and a solid business structure above everything else.

When you do, then you’ll be able to serve the growing retiree industry in a safe, yet still lucrative way.

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The Surprising Truth Behind Starting a Personal Concierge Business

September 4, 2024

Back when I first started my home business, I longed to be a personal concierge. Running errands and keeping people organized and efficient – sounded like a great gig. But, I was living in a very rural area. There wasn’t much need, and the travel costs involved wouldn’t make it very profitable or affordable.

But, for some lucky gal or guy out there, it’s perfect. And the target market is no longer just busy professionals with an overbooked schedule, it also now includes overstretched parents and the elderly.

Stephanie L. Howitt, Founder of SLH Lifestyle +Concierge , has stopped by to help us navigate how to start a personal concierge service business. You may be surprised to learn it’s not all that difficult

Also See: 15 Low-Cost Business Ideas You Can Start for $20 or Less

What Services to Offer

One of the big draws of personal assistance to me was the variety of tasks involved. Every day can be different. Most personal concierges are niched in either the type of clients they service or the type of services they offer.

• Grocery shopping
• Home organization
• Event planning
• Buying gifts
• Pet sitting and pet services (like dog walking)
• Running errands like picking up the kids or dry cleaning
• Travel arrangements and relocation services
• Appointment setting
• Internet research

The list goes on and on, and most businesses in this industry offer a specialized yet diverse service. Stephanie, for example, has a background in  interior design . As a result, she told us she can offer “lifestyle consulting and design services in tandem with general concierge services to provide a complete lifestyle resource.

How to Start Your Personal Concierge Business

When starting any business, there are a lot of essential things to consider:

• Do I need to form a business entity such as a limited liability company (LLC) or a sole proprietorship/DBA?
• Are there any local business licenses I will need?
• Do I need to register my business with my county or state?
• Do I need any permits?
• Do I need to carry liability and/or indemnity business insurance?

Also See: Will My Homeowner’s Insurance Cover Working from Home ?

These are things you should discuss with your tax preparer, attorney, or your local Small Business Development Center office. To get things started, prepare a simple business plan. While this isn’t always necessary if you won’t be applying for financial help, it can help you define your business and target market. B Plans has an example created for a personal concierge business. After you have settled on your business structure and obtained a Federal Tax ID number (FEIN), you will be able to open your business bank account.

Show Me the Money

Depending on the services you offer and your location, you may be able to earn anywhere from $25 to over $100 per hour. Remember, people are paying you for giving them back time. The more time you can free up for them, the more you can charge. Many concierges charge by the month as opposed to billing hourly.

Startup costs are minimal, as are ongoing costs:

• Car Maintenance and repairs
• Self-employment taxes
• Accounting  and legal fees
• Telephone or cell service
• Travel and restaurant reservations
• Internet service
• Setting up your home office
• Advertising (newspaper or yellow page listing, Facebook ads, etc.)

Where to Find Clients

It’s important to get out into your community to network and introduce yourself and your new career to potential clients. Stephanie started out offering her services to private residences. This not only helped her pay the bills as she built her business, but she was also able to adjust her business model to meet the needs of the clients she wanted to work with in the future. “When working within these residences, I began to observe the needs and wants of my clientele to determine the level of services that would be offered in combination with my previous experience and skill set.”

You should also consider local meetups and  networking events . These are great places to meet other professionals and possibly joint venture partners.

• Rotary clubs
• Chamber of Commerce

There are so many sites these days to help you find clients. Some are free. Some charge a flat fee per listing. Some charge a percentage for every booking they refer you. I highly recommend creating your simple website to attract local clients, but you can also use the following services to meet new prospects.

• Instacart – grocery shopping only
• Citizen Shipper  – deliveries
• Local Facebook Buy/Sell Groups

You can find more on-demand freelance sites in our post,  A to Z List of Where to Find Work in the On-Demand Economy .

As with any business, don’t overlook your best marketing tool – your clients and friends. A personal referral is cheaper yet more effective than any advertising you can purchase. As Stephanie told us, “referrals are wonderful because they already provide a level of trust and reliability for any concierge business!”

Understanding the Pros and Cons

This is a great time to be a service provider. Our busy lifestyles have made it acceptable and accessible for the middle class to hire help such as housecleaners, drivers, personal assistants, and nannies. These services were once considered a luxury only afforded by the upper class.

That being said, these services are often the first to be cut when times get tight. But don’t let that be a deterrent! Ride the wave and diversify during the lean times.

Where to Get Help

The concierge industry is still new and evolving. It may not have the training and professional organizations that we see with some industries available, but there is help available. Stephanie says, “The ICLM International Concierge and Lifestyle Management and National Concierge Association (NCA) are great resources for concierge companies. The association has a professional database and great professional resources for those starting out.

“It is important to stay aware of the hospitality industry as well as general lifestyle and travel trends.”

If you are just getting started, Stephanie has these words of wisdom, “I would advise any concierge beginner never to stop investing in themselves and their service and never to compromise their integrity or core values to get ahead. It’s important to maintain a level of optimism and internal motivation when setting corporate goals and customer service is key to keeping your current customers. Know wholeheartedly that everyone can achieve a level of success. However, the only way that one can do that is by first taking a chance. So take it.”

About Angie Nelson

Angie Nelson began working from home in 2007 when she figured out how to take her future into her own hands and escape the corporate cubicle farm. Angie’s goal is sharing her passion for home business, personal finance, telecommuting, and entrepreneurship, and her work has been featured on Recruiter, FlexJobs and Business News Daily.

Reader Interactions

September 24, 2015 at 11:48 am

I’ve used a personal concierge to help run business errands for years. It allows me to get deliveries to clients without cutting into my productive time. What I pay in services, I more than make up for in billing.

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Progressive Business Plan for a Senior Concierge Service: A Detailed Template with Innovative Growth Strategies Paperback – March 5, 2018

• Print length 250 pages
• Language English
• Publication date March 5, 2018
• Dimensions 8.5 x 0.63 x 11 inches
• ISBN-10 1980478422
• ISBN-13 978-1980478423
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• Publisher ‏ : ‎ Independently published (March 5, 2018)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 250 pages
• ISBN-10 ‏ : ‎ 1980478422
• ISBN-13 ‏ : ‎ 978-1980478423
• Item Weight ‏ : ‎ 1.48 pounds
• Dimensions ‏ : ‎ 8.5 x 0.63 x 11 inches
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Concierge Service Business Plan

Published Dec.22, 2022

Updated Sep.14, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 1

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Table of Content

Concierge Service Business Plan For Starting Your Own Company

The purpose of this business plan is to outline the formation of a concierge service business. The concierge service helps clients take care of their everyday tasks by providing various services.  This plan provides a roadmap for the business’s growth from start-up through maturity. The business plan includes the company’s goals, competitive analysis, financial projections, and marketing strategy.

The purpose of business plans for concierge services is to secure financing for the start-up of a concierge service business. This business plan works best for senior daycare business plans too.

2. Executive Summary

The business.

The purpose of this business plan is to provide a comprehensive overview of the Concierge Service business, its operations, and its potential for success. The company, Frail Care Concierge , will provide an array of services to corporate and individual clients, from personal errands to corporate travel assistance. The owner of the concierge service business has a vast knowledge of how to make a concierge service business plan.

The goal is to become the premier concierge service provider in the city. To achieve this, the company will focus on providing exceptional levels of customer service while also striving to remain competitive with our pricing. The company will also ensure that our team is well-trained and knowledgeable about our services.

Business Target

As a concierge service company, the company anticipates generating revenue by providing personalized concierge services to individuals, families, and businesses. The aim of this sample business plan for personal concierge service is to help with negotiating contracts, advertising, PR, and budgeting.

Our goal is to provide a range of services to clients in order to make their lives easier. The services offered will include errand running, grocery shopping, home organization, event planning, and more. Additionally, the window cleaning business plan will provide window cleaning and house cleaning services.

3. Company Summary

Company owner.

Dave Parker is the owner of Frail Care Concierge. He is highly experienced and qualified professional in the concierge industry. He has more than 20 years of experience in concierge management and has gained extensive knowledge in the areas of customer service, concierge management, marketing, sales, and operations.

Why The Concierge Service Is Being Started

The Dave Parker had over 20 years of expertise as a concierge manager, in addition to experience in other sectors of this industry. Having extensive experience in the industry made him start the business and make this personal concierge services business plan.

How The Concierge Service Will Be Started

The senior concierge service business plan financial experts helped the owner make this business plan which aims to enhance the business so that every individual can benefit from it.

These ready-made business plans for concierge services contain the operational plan involving hiring the initial staff, including a manager, an assistant, and a customer service representative.

The Concierge Service business will be started with a minimal amount of capital. This will be used to purchase the necessary tools and equipment needed to start the business, such as computers, furniture, and office supplies.

With the help of financial experts, the concierge company owner estimates startup costs, including assets, investments, loans, and expenses.

As part of the start-up requirements for a Frail Care concierge service, the following information is provided: total startup expenses, total assets, total start-up funding, total funding requirements, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding.

4. Services of Concierge Service

The purpose of the business plan for a concierge service company is to raise capital and attract potential partners, as well as to provide stakeholders with an overview of the company’s goals, strategies, and financial projections, the services of the concierge service business include:

• Provide personalized concierge services to clients, including errand running, shopping, appointment setting, scheduling, and event planning.
• Create and manage a database of reliable and trusted service providers, such as cleaners, caterers, and chauffeurs.
• Provide research and recommendations on local attractions, restaurants, and other service.
• The carpet cleaning business plan provides services for carpet cleaning.
• Providing services to the dating concierge service business plan includes helping the clients create a profile, finding and vetting potential matches, providing feedback on the best matches, providing date ideas, arranging dates, providing post-date feedback, and providing relationship advice.
• The handyman business plan provides services such as lawn care, pressure washing, gutter cleaning, and snow removal.
• Arrange transportation and accommodation for clients.
• Vet potential service providers and negotiate the best rates for clients.
• Use online technology and platforms to manage client requests and bookings.
• Develop and implement promotional strategies to increase visibility and reach among target audiences.
• Provide customers with a 24/7 support system to ensure satisfaction and loyalty.
• Monitor customer feedback and use it to improve services.
• Monitor industry trends and devise strategies to remain competitive.
• Track performance metrics, such as customer satisfaction ratings and response times.

5. Marketing Analysis

One of the most important components of concierge service business plan templates is the marketing analysis it provides. The concierge service market is a highly competitive and dynamic one. As such, it is important for entrepreneurs to understand the market’s key elements and develop a marketing strategy that considers the trends, opportunities, and threats present in the market.

Market Trends

The main trends in the concierge service market are the changing consumer preferences, the rise of technology, and the increasing demand for convenience. Consumers are increasingly shifting from traditional services to more technological solutions, such as using apps to manage their concierge service needs. In addition, consumers are increasingly demanding more convenience, making the concierge service market highly competitive.

Marketing Segmentation

The business plan for personal concierge service market segmentation It includes individuals, corporate clients such as companies that require assistance with executive travel arrangements, private clients who need assistance with errands, travel arrangements, personal event planning, and specialty clients such as parents looking for child care assistance, seniors who need elderly care assistance, and others.

This is the business plan for investors who want to start a concierge service business, and it targets individuals and corporations. For the concierge service business, the company targets individuals and businesses who need help with their daily activities, as well as those who are seeking professional and personal support. The Frail Care Concierge Company’s services are intended for individuals and businesses from all sectors, such as corporate executives, entrepreneurs, students, families, and others who need assistance.

Product Pricing

The pricing for our concierge services will be based on the service requested. The company will provide a range of services, from basic errand running to more complex tasks, such as event planning and travel arrangements. For each service, the company will offer a base rate, with additional fees for any additional tasks or services requested.

6. Marketing Strategy Of Concierge Service

Competitive analysis.

The concierge service market is highly competitive, with many providers offering similar services. These companies are focusing on expanding their service offerings and launching new services, innovative products, and digital solutions. They are also focusing on strategic collaborations and partnerships to increase their market presence and strengthen their market reputation.

Sales Strategy

In starting a concierge errand business, revenue and profit are the primary objectives. The company will promote our concierge service through a combination of online, print, and word-of-mouth strategies. This will include creating a website and social media profiles, placing ads in local publications, and attending relevant events to spread the word.

Sales Monthly

The luxury concierge business plan focuses on building relationships with other businesses, such as hotels, restaurants, and transportation services, to create a network of partners that can refer customers to the concierge service.

The business generates revenue by selling services to the clients, including errand running, shopping, appointment setting, scheduling, and event planning. According to the experts, the following sales will occur each month, based on the opinions of the experts.

Sales Yearly

The concierge service company earns revenue by providing various services. Based on the experts’ estimates, the following sales are anticipated yearly.

Sales Forecast

There is an expectation of a relatively consistent level of sales for the concierge service company. A steady stream of revenue is expected rather than sharp fluctuations. The following forecasts the sales:

7. Personnel Plan Of Concierge Service

Company staff.

Professional staff will be hired by the owner to assist in starting a concierge service company. Employees will be needed to operate the Company:

The management staff includes;

• General Manager
• Operation Manager
• Human Resources Manager

The operational team includes;

• Front Desk Coordinator
• Concierge Attendants
• Security Guards
• Housekeeping Staff

Other Staff includes;

• Administrative Assistant
• IT Technician
• Receptionist
• Cleaning Staff

Average Salary of Employees

Average salaries of concierge service employees varies according to the company’s location, size, and services. Concierge services generally pay between $25,000 and $100,000 per year.

8. Financial Plan For Concierge Service

In collaboration with financial experts, Dave Parker assessed the company’s finances and developed a strategy for how to start concierge service. To outline the company’s development, they develop financial plans for three years in advance.

Important Assumptions

In order to calculate the financial plan for the concierge service company:

However, deviations are expected to be limited to levels that do not impact the company’s major financial strategies.

Brake-even Analysis

The following is a breakdown of the concierge company’s fixed and variable costs:

An analysis of monthly break-evens is shown in the following table

Projected Profit and Loss

The following is the projected profit and loss for a concierge service company.

Profit Monthly

Profit Yearly

Gross Margin Monthly

Gross Margin Yearly

Projected Cash Flow

Cash flow projections are shown in the following column diagram.

Detailed information about pro forma cash flow is shown in the following table. It includes subtotal cash from operations; subtotal cash received, subtotal operational expenditures, and general assumptions.

Projected Balance Sheet

Below is a projected balance sheet that shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, current subtotal liabilities, total liabilities, total capital, and total liabilities.

Business Ratios

Here is a table showing business ratios, ratio analysis, and total assets.

• How much does it cost to start a concierge business? The cost of starting a concierge business varies significantly depending on the type and size of the business. You may have to pay licensing, insurance, marketing, equipment, and staffing costs. Also, you may need to pay for services such as bookkeeping, web hosting, and other operational costs. Starting a concierge business can cost anywhere from a few thousand dollars to several thousand dollars.
• Do I need a license to start a concierge business? Yes. Depending on the state you are in, you may need a business license, permits, or other licenses to start a concierge business. Additionally, you may need to be certified or trained in certain areas, such as first aid or CPR. It is important to research the requirements in your area before starting a concierge business.

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Personal Concierge Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a concierge service? If YES, here is a complete sample personal concierge business plan template & feasibility report you can use for FREE.

The Concierge service is a business indeed to start. This is one business that makes you versatile. What is more, you are sure to make loads of profit when you delve into this type of trade. In the united states of America, there are a good number of people who have delved into this industry and the truth remains that they are doing really well in it.

A Sample Personal Concierge Service Business Plan Template

1. industry overview.

The Business Concierge Services industry is known for providing on-demand services for clients that ranges from business executives to employees and individuals.

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Players in this industry offer a wide variety of services such as running errands, conducting grocery and personal shopping, making travel and restaurant reservations, and home management services et al. The services may be provided in-person or remotely via telecommunications.

For instance, in hotels or resorts, a concierge company assists guests by performing various tasks such as making restaurant reservations, booking hotels, arranging for spa services, recommending nightlife hot spots, booking transportation (like taxi, limousines, airplanes, boats, etc.), coordinating porter service (luggage assistance request), procuring of tickets to special events, and assisting with various travel arrangements and tours of local attractions.

Concierge also assists with sending and receiving parcels. In hospitals, concierge service services are becoming increasingly available. A hospital concierge provides services similar to those of a hotel concierge, but serves patients and employees as well.

This helps hospital staff members who work long shifts, and helps to provide work-life balance. There are loads of independent personal concierge services companies that provide errand services and information services for their clients / members.

They are known to provide services such as informational requests, setting dinner reservations, making telephone calls, researching travel arrangements and other related services.

Usually, concierge services companies will bill on an hourly rate and depending on the type of task, service charges can fluctuate drastically. Other companies bill a flat monthly fee based on the number of requests a member or client as the case may be is allowed to place each month.

For instance, in the united kingdom, since the year 2000 and as of 2010, concierge services has become a key marketing and loyalty tool in the banking sector and offered as a benefit on luxury credit cards and entertainment. This type of service offering is also known as lifestyle management.

The Business Concierge Services industry is indeed a growing industry and pretty much active in the United States and other developed countries. Statistics has it that in the United States of America alone, there are about 790registered companies in this industry, employing about 2,828 and the industry rakes in a whooping sum of $271 million annually.

The industry is projected to continue to grow at a 2.6 percent rate. It is important to state that there is no company with a dominant market share in the industry. There are loads of players in this industry simply because the entry barriers for the Business Concierge Services industry are low.

As a matter of fact, the required startup costs for new organization can be as low as the cost of acquiring a computer / laptop and internet device and the can successfully swing into full – time operations without the need of employees, significant capital expenses or even an office facility.

Over and above, The Business Concierge Services industry is very open to any aspiring entrepreneur who has the required skills to start his or her own concierge services business and of course make good money from the industry. As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

2. Executive Summary

Peak Performer™ Concierge Services, LLC is a registered and standard business concierge services company that will be based in Baltimore – Maryland, United States of America, but operate all over the United States. We have been able to secure a standard and well – positioned office facility in a busy business district in Baltimore, the largest city in Maryland where we intend coordinating all our concierge activities from.

We are a business concierge service company that is set to compete in the highly competitive Business Concierge Services industry not only in the United States market, but also in the global market.

Peak Performer™ Concierge Services, LLC will be involved in business concierge services such as arranging travel, tours and hotel reservation, arranging for spa services, shopping (conducting grocery and personal shopping), providing courier functions, providing small event and party planning, providing home management services, arranging dining and entertainment and fulfilling other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc., recommending nightlife hot spots, and coordinating porter service (luggage assistance request) et al).

Our business goal is to become one of the leading business concierge services company in the United States and we will make sure that every outsource jobs that we handle for our clients favorable compete with the best in the industry.

Our workers are going to be selected from a pool of talented and highly creative professionals with various skills as it relates to the services we offer in and around Baltimore and also from any part of the United States of America.

We will make sure that we take all our workers through the required trainings that will position them to meet the expectation of the company and to compete favorably with leading business concierge services companies in the United States and throughout the globe.

At Peak Performer™ Concierge Services, LLC, our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, freelance workers and for our clients.

Peak Performer™ Concierge Services, LLC is founded by Larry Clinton and his friend and business partner for many years Ken Bradford. They have a combine qualification and experience that will position them to perform excellently well in the Business Concierge Services Industry.

Both of them are proud members of International Concierge and Lifestyle Management Association (ICLMA) and the National Concierge Association.

3. Our Products and Services

We are poised to give our clients the very best in services and that is why we shall leave no room for laxity as we work hard to bring the very best to our customers. Peak Performer™ Concierge Services, LLC is established with the aim of maximizing profits in The Business Concierge Services industry.

We want to compete favorably with the leading business concierge services companies in the United States which is why we have but in place a competent quality assurance team that will ensure that all our services meet and even surpass our customers’ expectations.

We will work hard to ensure that Peak Performer™ Concierge Services, LLC is not just accepted in Baltimore – Maryland, but also throughout the United States of America. Our service offerings are listed below;

• Arranging travel, tours and hotel reservation
• Arranging for spa services
• Shopping (conducting grocery and personal shopping)
• Providing courier functions
• Providing small event and party planning
• Providing home management services
• Arranging dining and entertainment
• Fulfilling other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc), recommending nightlife hot spots, and coordinating porter service (luggage assistance request) et al)

4. Our Mission and Vision Statement

• Our vision is to establish a standard business concierge services company whose services and brand will not only be accepted in Baltimore – Maryland, but also throughout the United States of America.
• Our mission is to provide professional and highly creative business concierge services that will assist businesses, individuals and busy corporate executives in achieving their business and personal goals and also to achieve work – life balance.
• We want to build a business concierge services company that can favorably compete with other leading brands in the industry.

Our Business Structure

Peak Performer™ Concierge Services, LLC, is a business concierge services company that will be launched in Baltimore, but hope to grow big and secure outsourced jobs from big corporations and top corporate executives from all over the United States of America.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands (freelancers and back office staff) within our area of operations.

At Peak Performer™ Concierge Services, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Operation Manager
• Human Resources and Admin Manager
• Sales and Marketing Executive
• Business Concierge Service Providers

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Operation Manager:

• Serve as project manager of the organization; works directly with employees on the field
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviews professional publications; establishes personal networks; benchmarks state-of-the-art practices; participates in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and graphic designer
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Peak Performer™ Concierge Services, LLC
• Serves as internal auditor for Peak Performer™ Concierge Services, LLC.

Concierge Services Providers

• Arranges travel, tours and hotel reservation
• Arranges for spa services
• Shops (conducting grocery and personal shopping)
• Provides courier functions
• Provides small event and party planning
• Provides home management services
• Arranges dining and entertainment
• Fulfils other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc), recommending night life hot spots, and coordinating porter service (luggage assistance request) et al)
• Welcome clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the chief executive office in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We do not want to leave room for doubt in operating our business; that is why we have given our timer and resources to identifying our strengths and weaknesses.

Peak Performer™ Concierge Services, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured business concierge services business that can favorably compete in the highly competitive Business Concierge Services industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Peak Performer™ Concierge Services, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Peak Performer™ Concierge Services, LLC;

Our core strength lies in the power of our team; our field staff and back office workforce. We have a team of creative and highly proficient people with excellent qualifications and experience in various niche areas in the Business Concierge Services industry.

Aside from the synergy that exist in our carefully selected field staff and back office staff, our services will be guided by best practices in the industry.

As a new business concierge services company, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast growing and highly competitive Business Concierge Services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the Concierge Services industry is massive considering the number of individuals (busy corporate executives) and corporate organizations whose businesses and lifestyle depends on the services of concierge service providers and those who would want to achieve work – life balance.

As a business concierge services company, we are ready to take advantage of any opportunity that is available in the industry.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a business concierge service company operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The fact that operators in the Business Concierge Services industry conduct their clients’ professional and personal affairs, from handling dry cleaning and shopping to making travel arrangements makes it an interesting service related business to venture into.

During the recession, low corporate profit and low per capita disposable income discouraged households and companies from hiring concierges, though loads of concierge service providers entered the industry during the recession because of its low barriers to entry.

As the economy bounces back the demand for concierge services is expected to return to the industry, with solid revenue and enterprise growth over the next couple of years.

The fact that the Business Concierge Services industry is a service-based industry makes it easier to set – up. While products may include monthly or yearly subscriptions, mobile apps and online memberships, players in the industry thrive on the scope and niche of services they offer. Concierge services vary widely depending on the size of the concierge company, their location and price.

As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the Business Concierge Services industry hence increasing the competition in the industry.

8. Our Target Market

No one breaks one without first streamlining their target market. Before starting our business concierge services company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses or lifestyle without outsourcing some of their operations to a third party service provider.

As a matter of fact, without concierge service providers, it will be pretty difficult for some top executives to attain peak performance and work – life balance. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that the services we offer well accepted in the market place. Below is a list of the people and organizations that we will specifically market our products and services to;

• Busy top corporate executives
• Busy businessmen and businesswomen
• Tourists and frequent travelers
• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• Entrepreneurs and Start – Ups

Our Competitive Advantage

No doubt the competition in the Concierge Services industry is getting stiffer by the day, you have to be highly creative and come up with detailed services and concepts in order to survive in the industry. The Business Concierge Services industry is indeed a very prolific and at the same time a highly competitive industry. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the Business Concierge Services industry means that you are not only expected to be able to deliver consistent and highly creative jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team and management; our workforce. We have a team of creative and highly proficient concierge service providers in various niche areas in the Business Concierge Services industry, a team with excellent qualifications and experience.

Aside from the synergy that exists in our carefully selected workforce, our fees and services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups concierge service provider businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

We like small businesses that have grown need to identify all our sources of income. This is very vital because it is the needful thing to do especially when whilst starting out in trade. 

Peak Performer™ Concierge Services, LLC is established with the aim of maximizing profits in the Business Concierge Services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.Peak Performer™ Concierge Services, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual (especially busy top corporate executives) who would need the services of business concierge services companies.

We are well positioned to take on the available market in the Business Concierge Services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our business concierge services company to enviable heights.

We have been able to critically examine the business concierge market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups.

Below is the sales projection for Peak Performer™ Concierge Services, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $200,000
• Third Fiscal Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and arrival of a competitor offering similar business concierge services like us. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is and there will always be a stiffer competition in the Business Concierge Services industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the Business Concierge Services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Peak Performer™ Concierge Services, LLC.

Our goal is to grow Peak Performer™ Concierge Services, LLC to become one of the top 10 concierge service providers in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Do It Peak Performer™ Concierge Services, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business concierge services company by sending introductory letters / emails alongside our brochure to corporate organizations, households, busy corporate executives and key stake holders.
• Promptness in bidding for business concierge related contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our business concierge services company.

Below are the platforms we intend to leverage on to promote and advertise Peak Performer™ Concierge Services, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Baltimore – Maryland and other key cities in the United States of America.
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and busy corporate executives by calling them up (emailing them as well) and informing them of Peak Performer™ Concierge Services, LLC and the services we offer
• List our business concierge services company in local directories / yellow pages
• Advertise our business concierge services company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our official vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

Pricing our services is the right things to put in place from the very beginning. Usually, concierge services companies will bill on an hourly rate and depending on the type of task, service charges can fluctuate drastically. Other companies bill a flat monthly fee based on the number of requests a member or client as the case may be is allowed to place each month.

At Peak Performer™ Concierge Services, LLC we will adopt both the hourly billing rate and flat monthly fee. We will ensure that we keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one off jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Peak Performer™ Concierge Services, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake and the nature if the business. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a business concierge services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Peak Performer™ Concierge Services, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Renting / leasing a small office space that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard business concierge services company in the United States of America.

Please note that you can successfully launch this type of business from any part of the world in your bedroom with just a functional laptop, internet facility and the required software applications. But if you choose to build a business with structure, a business that does not revolve around one man or woman, then you should follow the above structure.

Generating Funding / Startup Capital for Peak Performer™ Concierge Services, LLC

Peak Performer™ Concierge Services, LLC is a business that will be owned by Larry Clinton and his friend and business partner for many years Ken Bradford. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Peak Performer™ Concierge Services, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to consistently offer excellent services at a very competitive price than what is obtainable in the industry.

Peak Performer™ Concierge Services, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce (freelance workers and back office staff members inclusive) is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a small but standard office facility : Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

What Is Concierge Service? – Meaning & Business Models

Do you ever wake up and feel like there should be someone to do your errands while you sit back and relax? To plan your entire holiday or a date, instead of you sitting in front of the computer screen for hours? Do you want an expert to be your personal assistant or your lifestyle manager?

Well, there are companies which provide such services. Their employees will do anything for you as long as it’s legal, moral and ethical.

Welcome to the era where concierge services have become a big and really profitable business model .

What Is A Concierge?

Some say that the word ‘concierge’ is derived from the Latin word ‘conservus’, which translates to ‘fellow slave’, while some say that it has evolved from the French ‘comte des cierges’, which means ‘the keeper of the candles’, which was essentially the main duty of concierges during the Middle Ages. Nonetheless, concierges’ meaning and duties have changed over time. They now perform almost every task for top-level managers, VIP customers of banks and hotels, superstars, or anyone who has enough money to outsource their work to them.

So, what is a concierge?

A concierge is an individual or company specialising in personal assistance or any other assistance services like household management, lifestyle management, transportation, travel and vacation planning, etc., and provides personalised services to its clients (usually high-net-worth clients) at a variable price.

The idea is to save the client’s time by performing their routine or specialised tasks.

The Concierge Services Business Model

Concierge services are a fairly recent addition to the luxury industry, all thanks to the constantly changing business environment , technological advancement, and the long working hours of the working professionals. Such limitations have resulted in a lack of time in the life of the people. They now wish for either more time or someone who can do the work for them while they free their time for the things that matter. The concierge services business model capitalises on this need.

Earlier, concierges used to be restricted to hotels or luxury apartment buildings and assisted guests by making restaurant reservations, arranging spa services, recommending places to visit, booking transportation, etc. But now, these individuals and companies have moved ahead and specialised in many tasks ranging from lining up tickets for concerts or special events, planning a holiday trip, doing the shopping errands, restaurant recommendations and reservations, etc.

The business models of different concierge service providers differ in the types of service provided and to whom it is provided. Some concierges help employers maintain good employer-employee relations, some deal in handling customer grievances, some concierges provide personal travel planning services, while some provide all these services by acting as personal assistants or lifestyle managers.

Here are few concierge services business models that are prevalent today:

Concierge Medicine

Concierge medicine (also called boutique medicine, retainer-fee practice, direct care, and membership medicine) is a prevalent concept where the customer pays a flat/annual fee or a retainer in exchange of enhanced personalised care and better access to their doctors.

The concept was started in 1996 when a doctor from Seattle decided to ask his patients to pay an annual fee or a retainer in exchange for highly attentive medicine. The practice became famous in a short while and was accepted by a lot of doctors from all over the world.

The concierge medicine business model is a win-win model for both the doctors and the patients as the doctor doesn’t have to manage a huge number of patients to make their ends meet, and the patients get timely and personalised care and treatment from their doctor.

The retainer fee of such service range from few hundred dollars to tens of thousands of dollars per year. This may or may not be in addition to other charges and may or may not be covered by health insurance policies .

Lifestyle Management / Personal Concierge

Lifestyle management is a specialised service where the client outsources his personal tasks like daily errands management, pet sitting, house sitting, reservations, special events management, shopping etc. to a commercial firm or a professional.

These concierge brands  use their expertise to save time and provide exceptionally personalised luxurious service to their high-net-worthed clients.

Hotel Concierge

The hotel concierge is one of the oldest and most prevalent concierge services provided to VIP and high-net-worth clients. These concierges provide services like making recommending and making restaurant reservations, arranging spa services, booking transportation, procuring tickets for special events, attending and assisting client’s guests etc.

Travel Concierge

The increasing popularity and affordability of travelling around the world have led to an addition of a new business model in the concierge industry: the travel concierge (or the trip concierge). The firms providing such services excel in travel planning and stand out by providing real-time information and 24×7 VIP support to their clients.

These companies know everything about the legal, social and cultural aspects of travelling in other countries and reserve/book everything beforehand for a seamless travel experience.

The Future Of Concierge Services

Mobile devices and the internet have changed the way concierges work. Today, a person residing in New York can ask his personal assistant residing in India to plan his trip to Egypt. All this can be done seamlessly with just one text message.

The industry is also not untapped and under-marketed anymore. The developed technology has included AI to concierges, which has led to this industry opening gates to medium-level income clients.

Google Assistant has all the plans to become your personal concierge. Assist is a famous automated assistant for messaging and voice. Haptik is building conversational AI for the world. Even Amazon has capitalised on this new trend with the introduction of Alexa .

With the new rise in the demand and supply of concierge services, the future of concierge services looks to be very good.

Go On, Tell Us What You Think!

Did we miss something?  Come on! Tell us what you think of our article on Concierge services business model  in the comments section.

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

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Senior Service Business

The Best Home-Based Senior Service Businesses You Can Start On A Shoestring

How To Make $224 A Day With A Senior Concierge Business

By Craig Wallin

There are over 47 million seniors in America today, and that number is growing by 10,000 every single day! That means lots of new customers for a senior concierge service.

Why specialize in seniors? As people age, they are often not physically able to do everyday tasks like shopping and other routine errands. They may even be home-bound due to an illness or injury, and need help with the simple tasks that most of us take for granted.

Starting a senior concierge service is simple compared to many other service businesses. You don’t need a fancy office or inventory, and training is “on the job.” Any successful senior concierge will tell you that good people skills and the ability to stay organized are the skills needed most. Most senior concierge businesses are started with just a small amount of money – often just a few hundred dollars – and a reliable vehicle.

Most senior concierges charge an hourly rate instead of by the job. Rates are lower in rural areas and small towns, and higher in cities, where expenses and living costs are higher. According to a recent survey, rates range from $20 to $45 per hour, with a national average of $28 per hour. A normal 8-hour day brings in $224, or $1120 a week. That’s over $56,000 a year for a simple service business. Most concierge service businesses also add a small per-mile charge to cover their extra vehicle costs.

In addition to basic concierge tasks, most senior concierges offer several related services, such as home checks when a senior is on vacation or “snow birding” in the winter months. Another popular concierge service is a “waiting service.” Let’s say your client has scheduled someone to repair an appliance, or fix the furnace, and can’t be there when the service is scheduled. They call you to wait at the house for the service person and you get paid your regular hourly rate.

Service packages are popular with senior concierge clients, such as a 10 or 20 hour package for the month at a fixed, slightly reduced price. Offering a package allows you to plan your schedule more efficiently, as well as improving cash flow, as packages are paid in advance. Most senior concierges charge extra for after-hours work or working on holidays, or for rush jobs that need to be done immediately.

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