tanning salon business plan uk

• Business Type
• Business Plan for Tanning Salon

Tanning Salon Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Tanning Salon business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Tanning Salon business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Tanning Salon business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Tanning Salon business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Tanning Salon business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Tanning Salon small business in the UK.

When you have completed your Tanning Salon business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Tanning Salon business startup.

If you are looking to limit your startup costs when starting up a Tanning Salon small business in the UK, this free business plan builder tool will be it.

Starting a Tanning Salon business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Tanning Salon business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Tanning Salon business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Tanning Salon industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Tanning Salon businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Tanning Salon business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Tanning Salon business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Tanning Salon business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Tanning Salon business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Tanning Salon business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Tanning Salon business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Screen Printing Supply Store
• Public Safety Office
• Cell Phone Store
• Dog Breeder

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Tanning Salon Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own tanning salon Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Tanning Salon business plan, fill out the form below and download our Tanning Salon business plan template. The template is a word document that can be edited to include information about your Tanning Salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your tanning salon business, our expertise, tanning salon business plan template faqs, what is a business plan for a/an tanning salon business, how to customize the business plan template for a tanning salon business, what financial information should be included in a tanning salon business plan, are there industry-specific considerations in the tanning salon business plan template, how to conduct market research for a tanning salon business plan, what are the common challenges when creating a business plan for a tanning salon business, how often should i update my tanning salon business plan, can i use the business plan template for seeking funding for a tanning salon business, what legal considerations are there in a tanning salon business plan.

Tanning Salon Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their tanning salons. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a tanning salon business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Tanning Salon Business Plan?

A business plan provides a snapshot of your tanning salon as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Tanning Salon

If you’re looking to start a tanning salon, or grow your existing tanning salon, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tanning salon in order to improve your chances of success. Your tanning salon business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tanning Salons

With regards to funding, the main sources of funding for a tanning salon are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tanning salons.

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How to write a business plan for a tanning salon business.

If you want to start a tanning salon or expand your current one, you need a business plan. Below are links to each section of your tanning salon business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of tanning salon you are operating and the status. For example, are you a startup, do you have a tanning salon that you would like to grow, or are you operating tanning salons in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the tanning salon industry. Discuss the type of tanning salon you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of tanning salon you are operating.

For example, you might operate one of the following types of tanning salons:

• UV Bed Tanning Salon : this type of tanning salon focuses on just providing the UV bed tanning option to its clients
• Tanning and Bronzing Tanning Salon: this type of tanning salon offers tanning bedsas well as booth spray tanning application.
• Tanning Salons integrated with Other Salon Services: this type of tanning salon is integrated in a larger salon that offers hair cuts and styles and nail services, for example.

In addition to explaining the type of tanning salon you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of clients served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the tanning salon industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tanning salon industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your tanning salon business plan:

• How big is the tanning salon industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your tanning salon? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your tanning salon business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: high school and college students, working professionals, homemakers, and retirees.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tanning salon you operate. Clearly, homemakers would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tanning salons.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hair and nail salons, gyms, and dermatologist offices. You need to mention such competition as well.

With regards to direct competition, you want to describe the other tanning salons with which you compete. Most likely, your direct competitors will be tanning salons located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of tanning salon are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider selection of tanning beds?
• Will you provide tanning services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tanning salon business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of tanning salon company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a tanning salon, will you provide bronzing and spray tan, massage, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your tanning salon company. Document your location and mention how the location will impact your success. For example, is your tanning salon located in a busy retail district, a business district, near a college or university, suburban neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your tanning salon marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tanning salon, including greeting and accommodating clients, answering phone and web appointment requests, social media marketing, client interaction, and ordering supplies for your tanning salon.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your tanning salon to a new city.  

Management Team

To demonstrate your tanning salon’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing tanning salons. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tanning salon or successfully running a salon or beauty business .  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you take on one new client a day or multiple new clients ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tanning salon, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tanning salon:

• Cost of tanning beds and lotions.
• Cost of advertising.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your tanning salon lease or list of new or existing clients you will have.  

Putting together a business plan for your tanning salon is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the tanning salon industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful tanning salon.  

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Other Helpful Business Plan Articles & Templates

Tanning Salon Business Plan Template & PDF Example

• July 23, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful tanning salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a tanning salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your tanning salon concept into reality. Let’s dive in!

Our tanning salon business plan is meticulously crafted to ensure clarity and comprehensiveness, addressing all crucial components necessary for a detailed business strategy. It maps out the salon’s operations, strategic direction, market analysis , competitive landscape, managerial structure, and financial forecasts.

• Executive Summary : Offers an overview of your tanning salon, highlighting the business concept, market positioning, leadership, and financial summary.
• Salon & Location : Describes the ambiance, layout, and unique features of the tanning salon.
• Services & Pricing : Details the range of tanning services provided, including bed tanning, spray tans, and pricing strategies.
• Key Stats : Presents industry size , growth trends, and vital statistics pertinent to the tanning salon market.
• Key Trends : Discusses current trends impacting the tanning industry, such as consumer health consciousness and technological advancements in tanning solutions.
• Key Competitors : Evaluates main competitors within the vicinity and how your salon differentiates itself.
• SWOT : Conducts a strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Articulates strategies to attract new clients and retain existing ones, including promotional offers and loyalty programs.
• Timeline : Details significant milestones and objectives from the startup phase through to expansion, covering a minimum of the first 12 months.
• Management : Introduces the management team, outlining their roles, experiences, and how they contribute to the salon’s success.
• Financial Plan : Forecasts the salon’s 5-year financial performance, including revenue, profit margins, and expenditure, and outlines anticipated funding requirements.

Tanning Salon Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your tanning salon’s business plan, providing a concise overview of your salon and its offerings. It should outline your market positioning, the variety of tanning services (such as UV tanning beds, spray tanning, etc.) offered, its location, size, and an overview of operational logistics.

This section should also analyze how your tanning salon fits into the local market, detailing the number of direct competitors in the area, identifying who they are, and highlighting your salon’s unique selling points that differentiate it from these competitors.

Furthermore, it’s important to include information about the management and founding team, detailing their roles and how they contribute to the success of the tanning salon. Additionally, present a summary of your financial projections, including expected revenue and profit margins over the next 5 years.

Tanning Salon Business Plan Executive Summary Example

Business Overview

A concise overview is pivotal, introducing essential details like the salon’s name, location, and a snapshot of its core services.

These details set the stage for your tanning salon, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your salon. Whether it’s a focus on cutting-edge tanning technology, customized tanning experiences, or a commitment to safe tanning practices, highlight this USP in your executive summary to showcase your salon’s distinctive value proposition.

Example: “SunGlow Tanning Oasis,” strategically situated in the heart of Lively Downtown, occupies a spacious 2,000 square feet area on Sunflower Avenue. We specialize in various tanning services, including UV tanning, spray tanning, and personalized airbrush tanning. Our USP lies in fostering a safe tanning environment with state-of-the-art equipment, ensuring a sun-kissed glow without compromising on skin health.

Market Overview

Understanding market dynamics and your position within them is crucial. This section should underscore the potential of the local tanning market, supported by relevant data such as market value and growth rates. Discussing trends, such as the growing demand for safe tanning alternatives or advanced tanning technology, illuminates your salon’s positioning within the evolving landscape.

Additionally, highlights the  competitive  landscape. Identify  key competitors  and elucidate how your salon stands out amidst the competition. Whether through innovative technology, unparalleled service quality, or a focus on skin safety, emphasize how your salon distinguishes itself.

Example: In the local tanning market of Lively Downtown, valued at $3 million annually with a 8% growth rate, SunGlow Tanning Oasis leads by incorporating cutting-edge technology and advocating for safe tanning practices. Amidst competition, our commitment to providing a safe and effective tanning experience positions us as the preferred choice for clients seeking a natural, healthy tan.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving salon success.

This could include your salon director’s extensive experience in the tanning industry or your marketing lead’s proficiency in client relationship management. Demonstrating the team’s competence builds credibility and assures potential investors and partners of your salon’s potential for success.

Example: At SunGlow Tanning Oasis, Rachel Summers, with over a decade in the tanning industry, spearheads operations. Supported by a team of certified tanning experts and a marketing director well-versed in wellness and beauty services, the salon maintains a commitment to safe tanning practices and service excellence.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: SunGlow Tanning Oasis aims for a projected revenue of $400,000 within its first year, targeting a 25%  net profit  margin. Investment in advanced tanning equipment and a strong focus on customer education about safe tanning practices, combined with targeted  marketing strategies , drive anticipated growth and profitability within the local market.

For a Tanning Salon, the Business Overview section is succinctly divided into 2 main slides:

Tanning Salon & Location

Detail the ambiance and layout of your tanning salon, focusing on the features that ensure a relaxing and premium experience for clients, such as the variety of tanning beds, booths, and any additional wellness services like spray tans or skin conditioning treatments. Highlight the salon’s strategic location, emphasizing its convenience to your target market , including factors like high visibility, accessibility, and proximity to complementary businesses or leisure areas. Point out location advantages that enhance client foot traffic and ease of access.

Services & Pricing

Describe the range of tanning services offered, covering different levels of tanning beds, spray tanning options, and any unique wellness treatments that set your salon apart. Provide a clear overview of your pricing strategy , ensuring it competes favorably in the market while reflecting the quality of service and technology you offer. Introduce any special packages, memberships, or loyalty programs designed to retain customers and offer them value, such as discounted rates for multiple sessions or referral bonuses, fostering a loyal client base and encouraging regular visits.

Industry Size & Growth

In the Market Overview of your tanning salon business plan, begin by outlining the current size of the tanning industry and its potential for future growth. This will provide a clear understanding of the market you’re entering and its expansion possibilities.

Key Market Trends

Next, address recent trends within the industry, such as the growing consumer preference for healthier tanning options like spray tans and UV-free services, alongside traditional UV tanning beds. For example, highlight the increasing awareness around skin health and the demand for products and services that offer a safe, natural-looking tan.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your tanning salon in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your tanning salon’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Tanning Salon Industry

Initiating a competitive analysis involves identifying and analyzing local tanning salons, wellness centers, and beauty spas within your vicinity. If your salon specializes in organic spray tans, your direct competitors might include nearby tanning studios renowned for their natural tanning solutions or beauty spas offering similar services. Additionally, consider indirect competitors like fitness centers or med spas that may provide tanning services as part of their broader offerings.

Utilize online platforms such as Google Maps and review sites like Yelp and Facebook to gain insights into competitor locations, customer reviews, and ratings. Positive reviews highlighting personalized service and high-quality tanning solutions at a salon like “Sun Glow Spa” signify a key strength of your competitor that you can analyze and leverage.

Tanning Salon Competitors’ Strategies

Analyzing your competitors involves assessing various aspects of their business strategies:

• Tanning Services:  Evaluate the range of tanning services offered. If a competitor, such as “Natural Bronze Studio,” is gaining traction with organic spray tans or UV-free options, this indicates a  market trend  towards safer and healthier tanning alternatives.
• Technological Advancements:  Consider if competitors are implementing innovative technology, such as advanced tanning booths or AI-driven skin analysis, to enhance the tanning experience.
• Pricing and Packages:  Compare pricing structures. Are your salon’s rates aligned with those of budget-friendly salons like “Sun Kissed Deals” or more akin to premium offerings at “Golden Radiance Retreat”?
• Marketing Strategies :  Analyze competitors’ marketing tactics. Are they leveraging social media effectively, collaborating with influencers, or focusing on local partnerships and events to attract customers?
• Customer Experience:  Assess the in-salon experience. For example, “Tropical Tan Haven” might excel in providing a tropical-themed ambiance, offering a unique and relaxing atmosphere for clients.
• Technological Integration:  Observe if competitors are utilizing technology to streamline bookings, payments, or customer engagement, such as “Tech Tan Oasis” with its user-friendly mobile app.

What’s Your Tanning Salon’s Value Proposition?

Reflect on your salon’s unique selling points. Perhaps your salon specializes in customized airbrush tanning or offers exclusive membership perks and loyalty programs not found elsewhere in your area.

Identify market gaps through client feedback and industry trends. For instance, if there’s a rising demand for eco-friendly tanning solutions or a preference for rapid tan development, addressing these gaps could be a competitive advantage for your salon.

Consider your salon’s location: A tanning salon situated in a beachside community might emphasize products suitable for beachgoers, while a salon in an urban setting may focus on express tanning options for busy professionals.

First, execute a SWOT analysis for the tanning salon, pinpointing Strengths (such as advanced tanning technology and knowledgeable staff), Weaknesses (including high maintenance costs or strict health regulations), Opportunities (for instance, a rising interest in maintaining a year-round tan), and Threats (such as increased public awareness of skin cancer risks impacting customer choices).

Marketing Plan

Next, formulate a marketing strategy that details approaches to attract and retain clients through targeted advertising, promotional offers, engaging social media campaigns, and partnerships with local health and beauty businesses.

Marketing Channels

Effectively reaching your target audience through diverse marketing channels is essential for brand awareness and customer engagement.

Digital Marketing

In today’s digital era, establishing a robust online presence is imperative for reaching and engaging potential customers.

• Social Media:  Utilizing platforms like Instagram, Facebook, and Pinterest allows you to showcase your tanning services, engage with followers, and display the latest trends and offers.
• Email Marketing:  Building an email list and sending newsletters with tanning tips, special offers, and updates keeps your audience engaged and informed.
• Website and SEO:  Having an informative website optimized for local SEO helps potential customers find your salon easily when searching for tanning services in your area.

Local Advertising

Connecting with the local community through various advertising means is a highly effective way to attract clients.

• Flyers and Local Print:  Distributing well-designed flyers in strategic local spots and advertising in community hubs increases your salon’s visibility.
• Community Events : Participating in local events and offering tanning insights and services can attract potential customers and strengthen community ties.
• Partnerships : Collaborating with local businesses like gyms or beauty centers for joint promotions can expand your reach and attract a diverse clientele.

Promotional Activities

Engaging potential customers with enticing offers helps drive foot traffic to your salon and encourages trial sessions.

• Special Deals : Introducing seasonal promotions or first-visit discounts can entice new customers to experience your services.
• Loyalty Programs:  Implementing a loyalty card system or rewards program encourages repeat business by offering perks for frequent visits.
• Referral Bonuses:  Incentivizing clients who refer new customers with discounts or exclusive services can generate a word-of-mouth marketing effect.

Sales Channels

Efficient sales strategies play a pivotal role in revenue generation and customer satisfaction.

In-Salon Upselling

Maximizing revenue during each customer visit can be achieved through strategic upselling techniques.

• Service Enhancements:  Offering additional services or upgrades during tanning sessions enhances the customer experience and increases sales.
• Retail Products:  Retailing complementary skincare products and educating customers about their benefits can boost in-salon sales.
• Package Deals:  Bundling services or products at discounted rates can encourage customers to make larger purchases.

Online Booking and Sales

Leveraging technology to streamline sales processes enhances customer convenience and increases sales efficiency.

• Online Booking System : Implementing an easy-to-use online booking system with incentives encourages clients to schedule appointments conveniently.
• E-Commerce:  Selling skincare products, gift cards, or salon merchandise through your website creates an additional revenue stream.
• Virtual Consultations : Offering online consultations for personalized tanning advice and product recommendations enhances the customer experience.

Membership and Loyalty Programs

Creating membership and loyalty programs can foster customer loyalty and encourage repeat business.

• Membership Options : Offering subscription-based monthly tanning sessions at discounted rates incentivizes customers to commit to regular visits.
• Loyalty Rewards:  Implementing a digital loyalty program where customers earn points for each session spent encourages them to return for more services.

Strategy Timeline

Finally, outline a precise timeline that highlights key milestones for the tanning salon’s launch, marketing efforts, client growth, and plans for future development, ensuring the business progresses with clear goals and strategic planning.

The Management section focuses on the tanning salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your tanning salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your tanning salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your tanning salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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• Sample Business Plans
• Beauty Salon & Fitness

Tanning Salon Business Plan

Given the current high demand, recurring revenue, and low overhead costs for tanning, it is more likely to succeed as a startup. So, if you are planning to start your tanning salon, then you want an actionable plan in place.

Need help writing a business plan for your tanning salon business? You’re at the right place. Our tanning salon business plan template will help you get started.

Free Business Plan Template

Download our Free Tanning Salon Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Tanning Salon Business Plan?

Writing a tanning salon business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary by briefly introducing your business to your readers.
• This section may include the name of your tanning salon business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Services: Highlight the tanning salon services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, you may include tanning beds, spray tans, skincare routines, etc in this section.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Traditional tanning salons
• Sunless tanning salons
• Fitness tanning salons
• Specialty tanning salons
• Mobile tanning salons
• Tanning salons with other salon services
• Describe the legal structure of your tanning salon company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your tanning salon company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established tanning salon service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers. Your target market can include youth, makeup enthusiasts, etc.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your tanning salon services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• Regulatory environment: List regulations and licensing requirements that may affect your tanning salon, such as age restrictions, licensing & permits, zoning regulations, etc.

Here are a few tips for writing the market analysis section of your tanning salon business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Indoor tanning beds,
• Spray tans,
• Tanning lotions,
• Other salon services
• Describe each service: Give a thorough explanation of the nature and operation of each service or product. For instance, if you provide spray tans, detail the tools utilized, the varieties of treatments available, and any customer customization possibilities.
• Additional services: Think of providing supplemental services like skincare regimens, body wraps, and other cosmetic procedures in addition to tanning. Explain these services and how they enhance your tanning options.

In short, this section of your tanning salon plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, advanced care, affordable pricing, flexible schedule, and well-trained staff can be your USP.
• Pricing strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your service.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other local businesses, offering referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc.

Overall, this section of your tanning salon business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tanning salon business. Be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees or beauticians needed. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your tanning salon business. Your operational processes may include sending quotations, training employees, operational hours, etc.
• Inventory & supply management: Describe how you will track inventory levels, place product reorders, and manage vendor relationships for your supply of tanning goods and supplies. Additionally, any plans for waste reduction and recycling should be described in this section.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tanning salon business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your tanning salon company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other department managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your tanning salon services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your tanning salon business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tanning salon business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tanning salon business plan will provide an idea for writing a successful tanning salon plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tanning salon business plan pdf .

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Frequently asked questions, why do you need a tanning salon business plan.

A business plan is an essential tool for anyone looking to start or run a successful tanning salon business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tanning salon company.

How to get funding for your tanning salon business?

There are several ways to get funding for your tanning salon business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tanning salon business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tanning salon business plan and outline your vision as you have in your mind.

What is the easiest way to write your tanning salon business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tanning salon business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Tanning Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Tanning Salon

Are you about starting an indoor tanning salon ? If YES, here is a complete sample tanning salon business plan template & feasibility report you can use for FREE .

If you are looking towards launching a business as an aspiring entrepreneur, one of your best bet is to launch a tanning salon business. The right time to start such business is now simply because the tanning salons industry is presently at its growing stage.

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• Do You Have to Be Certified to Spray Tan?

Setting up a tanning salon business could be a fun, profitable and an interesting business for someone who is skilled in the trade and with business perseverance and smartness.

With the right location, top-notch service and good marketing skills, you can serve varieties of customers that cuts across individual and corporate clients, celebrities and regular people et al.

However, starting up a tanning salon business may not require pretty huge start – up capital, it also needs a significant investment capital, solid planning, and attention to detail in order to keep your business profitable.

The bottom line is that if you are determined to explore the entrepreneurial world by starting a standard and licensed tanning salon , then you should consider going through the tanning salon business plan below.

A Sample Tanning Salon Business Plan Template

1. industry overview.

The tanning salons industry includes companies that provide indoor tanning services through UV tanning beds and booths, as well as spray-on tanning services.

So also, some operators in this industry are also involved in running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al.

In recent time, the tanning salons industry has grown as the united states consumers have enough money to spare for services such as tanning and other health and beauty services and products.

As a result of this development, the demand for personal services and other luxury services has risen as consumers increase their spending on discretionary items and services.

It is expected that in 2016, the growth for this industry will plummet as health concerns mitigate improving macroeconomic conditions. Going forward, the tanning salons industry is expected to generate more income through the sale of sunless tanning beds and other merchandise, which will to a large extent take care of financially empowered consumers who are looking towards making luxury purchases.

Statistics show that the United States tanning salon market exceeded the $5 billion mark in 2011, with industry growth having slowed to around -1% for the five preceding years, according to research from IBIS World. The American Tanning Institute estimates there are around 30,000 indoor tanning facilities in the US. These facilities employ more than 150,000 people and serve close to 30 million customers.

The Tanning Salons Industry is currently in the growth stage of its life cycle. Statistics has it that the Tanning Salons Industry in the United States of America, is worth over $5 billion, with an estimated growth rate of 2.1percent. There are about 30,000 registered and licensed tattoo studios in the United States and they are responsible for employing about 150,000 people. It is import to start that no tanning salon company can boast of having a lion market share in the industry; the industry is very much open for competitions from all players.

Research conducted by IBISWORLD shows that Ultraviolet (UV) tanning generates about 50.9 percent of the industry’s revenue. UV tanning can be done in tanning beds or in tanning booths. One advantage of tanning booths is that they take up less space; typically 10 to 15 square feet, which is about half the room needed for a tanning bed.

As a result of this, companies can install a greater number of units and maximize their number of customers. Furthermore, tanning booths are sometimes preferred because they are more hygienic. Nevertheless, the traditional tanning bed remains the industry’s standard. Tanning booths or beds are outfitted with fluorescent lamps that emit UV in a similar spectrum as the sun. The average sessions last between 10 minutes and 20 minutes.

Over and above, the tanning salons industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own tanning salon business and of course make good money from the industry . Just ensure that your salon is well located in an environment with the right demography and you will be fine.

2. Executive Summary

Carissa & Jamborees Tanning Salon®, LLC is a U.S based and licensed tanning. We have been able to secure a standard and well – positioned facility in a central and busy district in Charleston – West Virginia. We are a tanning salon company that is set to compete in the highly competitive and fragmented tanning salons industry not only in Charleston – West Virginia, but also throughout the United States market because we intend opening our outlets in key cities across the United States.

Carissa & Jamborees Tanning Salon®, LLC will provide indoor tanning services through UV tanning beds and booths, as well as spray-on tanning services. So also, we will be involved in running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al.

Our business goal is to become one of the leading tanning salons in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry. Our workers are going to be selected from a pool of certified, creative and highly experienced tanning experts in and around Charleston – West Virginia and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading tanning salons in the United States and throughout the globe.

At Carissa & Jamborees Tanning Salon®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Carissa & Jamborees Tanning Salon®, LLC is founded by Carissa Lennon a member of the American Tanning Institute and a renowned beautician per excellence who graduated with from New York School of Arts and her sister and business partner for many years Jamborees Lennon. They have a combine experience that can help them build Carissa & Jamborees Tanning Salon®, LLC to favorably compete with leaders in the tanning salons industry.

3. Our Products and Services

Carissa & Jamborees Tanning Salon®, LLC was established with the aim of maximizing profits in the tanning salons industry. We want to compete favorably with the leading tanning salons in the United States which is why we have but in place a competent team that will ensure that every tanning services or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Carissa & Jamborees Tanning Salon®, LLC is not just accepted in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons. Our products and services are listed below;

• Providing UV tanning services
• Providing spray-on tanning services
• Providing airbrush tanning services
• Providing body contour tanning services
• Providing sunless tanning services
• Running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• Merchandise sales of tanning related products

4. Our Mission and Vision Statement

Our vision is to establish a standard and world class tanning salon whose services and brand will not only be accepted in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons.

Our mission is to provide professional tanning services and other related services to individual clients and corporate clients. We want to build a tanning salon brand that can favorably compete with other leading brands in the tanning salon industry.

Our Business Structure

Carissa & Jamborees Tanning Salon®, LLC is a tanning salon that intend starting small in Charleston – West Virginia, but hope to grow big in order to compete favorably with leading tanning salons in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business cum brand we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Carissa & Jamborees Tanning Salon®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Salon Manager

Human Resources and Admin Manager

• Sales and Marketing Executive
• Tanning Specialist

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Salon Manager:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying the trends in the tanning salons industry, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Make certain that the tanning specialists perform efficiently, coordinate employee efforts, and facilitate communications between management and the workforce
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Carissa & Jamborees Tanning Salon®, LLC
• Serves as internal auditor for Carissa & Jamborees Tanning Salon®, LLC

Licensed Tanning Specialists

• Responsible for providing UV tanning services
• Responsible for providing spray-on tanning services
• Responsible for providing airbrush tanning services
• Responsible for providing body contour tanning services
• Responsible for providing sunless tanning services
• Handle complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• In charge of merchandise sales of tanning related products
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the Human Resource and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Carissa & Jamborees Tanning Salon®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured tanning salon business that can favorably compete in the highly competitive tanning salons industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Carissa & Jamborees Tanning Salon®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Carissa & Jamborees Tanning Salon®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tanning specialists, a team with excellent qualifications and experience in the tanning salons industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry. Another strength that counts for us in the location of our tanning salon; it is located in one of the most ideal locations for such business in Charleston – West Virginia.

As a new tanning salon in Charleston – West Virginia, it might take some time for our tanning salon to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive tanning salons industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the tanning salons industry are massive considering the number of individuals in the United States who are embracing the tanning culture shift. As a tattoo artist studio, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power especially for luxury services like tanning. Another threat that may likely confront us is the arrival of a new tanning salon in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

A close study of the tanning salons industry shows that recently, consumers have become increasingly conscious about issues such as the environment and health in general. A trend toward going green, natural products and personal responsibility for health through informed consumer choices is obvious across several industry sectors. The tanning salons industry in particular has been a cause for concern due to the risk of skin cancer associated with using tanning beds.

Another obvious trend in this industry is the advent of mobile tanning spray services. Mobile tanning spray services are an attractive business options for those attracted to the low start – up cost involved in this type of business. Market entry is becoming more difficult due to increasingly strict regulation hence the need to improvise.

Lastly, in recent time, indoor tanning has received unfavorable publicity due to associated health risks such as skin cancer et al. As a result, spray tans have been rising in popularity. Spray tanning involves the use of aerosols to darken skin, imitating a tanned effect, which lasts for around a week.

Airbrush tanning currently constitutes the beauty industry’s most dynamic market segment, according to the American Tanning Institute. Spray tanning and body bronzing were ranked the two most lucrative services in the industry in a survey recently carried out on the US spa/salon sector.

8. Our Target Market

Before starting our tanning salon in Charleston – West Virginia, we conducted a thorough market survey and feasibility studies and we are certain that there are loads of young and old people who would need the services of a tanning salon.

Carissa & Jamborees Tanning Salon®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. In view of that, we have created strategies that will enable us reach out to various groups of people who we know will need our services. Below is a list of the people that we will specifically market our services to;

• Celebrities / Stars / Public Figures
• Corporate Executives
• Sports Men and Women
• Power Bikers and Cyclists
• Every Individual both old and young in Charleston – West Virginia

Our Competitive Advantage

Surviving in the business world as a tanning salon operator requires more than, your expertise, creativity, and knowing how to deliver standard tanning services et al but also how to network with key people that matters; decision makers that can decide who will get a tanning contract from celebrities or other corporate clients.

Because of the competitive nature of the global tanning salons industry, there is an increasing degree of related business activities, with franchises dominating the market and tanning salon chains a common feature. Larger outfits are diversifying to offer a wider range of related services such as health, beauty and skin services to boost their market share and increase their revenue.

We are quite aware that to be highly competitive in the tanning salons industry means that you are not only expected to be able to deliver consistent and highly creative tanning services, but you must be able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tanning specialists, a team with excellent qualifications and experience in the tanning salons industry.

Aside from the synergy that exists in our carefully selected workforce, our tanning services will be guided by best practices in the industry. Another strength that counts for us in the location of our tanning salon; it is located in one of the most must busiest places highly suitable for such business in Charleston – West Virginia.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups tanning salons businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Carissa & Jamborees Tanning Salon®, LLC is established with the aim of maximizing profits in the  tanning salons industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Carissa & Jamborees Tanning Salon®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be individual who would need to experience what it means to tan their face or body.

We are well positioned to take on the available market in the tanning salon industry in Charleston – West Virginia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our tanning salon business to enviable heights.

We have been able to critically examine the tanning salon market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Charleston – West Virginia.

Below are the sales projections for Carissa & Jamborees Tanning Salon®, LLC. It is based on the location of our tanning salon business and of course the wide range of tanning services we offer and our target market;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $350,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same tattoo artists services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services, turnaround time and facility to ensure that we win new clients and retain old clients as well.

Our unique selling proposition is that we are well positioned, we offer mobile tanning services and people can easily access our facility, our various payment platforms are highly reliable.

Our sales and marketing team will be recruited based on their vast experience in tanning salons industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Carissa & Jamborees Tanning Salon®, LLC.

Our corporate goal is to grow Carissa & Jamborees Tanning Salon®, LLC to become one of the top 10 tanning salon brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons.

Carissa & Jamborees Tanning Salon®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Open our tanning salon business with a big party.
• Advertise our tanning salon business on national dailies, local TV stations and local radio station
• Promote our tanning salon business online via our official website and all available social media platforms
• Introduce our business by sending introductory letters alongside our brochure to celebrities, sports clubs, schools, corporate organizations, households and key stake holders in Annapolis – Maryland
• Print out fliers and business cards and strategically drop them in offices, sport facilities, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those that patronize our services for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our tanning salon facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Charleston – West Virginia
• Create a loyalty plan that will enable us reward our consistent clients especially those that introduces their friends and family members to the business.
• Engage on road shows within our neighborhood to create awareness for our tanning salon services.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Charleston – West Virginia and other cities in the United States of America where we intend opening our chains of tanning salons which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Carissa & Jamborees Tanning Salon®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our tanning services
• Install our Bill Boards on strategic locations all around Charleston – West Virginia
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Carissa & Jamborees Tanning Salon®, LLC and the services we offer
• List our tanning salon business in local directories / yellow pages
• Advertise our tanning salon in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their clients in Charleston – West Virginia and throughout the United States.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they introduce their friends and family members to our business. The prices of our services will be same as what is obtainable in the United States’ tanning salon services open market.

• Payment Options

The payment policy adopted by Carissa & Jamborees Tanning Salon®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Carissa & Jamborees Tanning Salon®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our tanning services and products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a tanning salon business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Carissa & Jamborees Tanning Salon®, LLC in the United of America;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $150,000.
• The total cost for facility remodeling – $50,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for purchase of tanning equipment, tools and other start-up inventory (tanning supplies) – $25,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 300,000 ) U.S. dollars to successfully set – up a medium scale but standard tanning salon business in the United States of America.

Generating Funding / Startup Capital for Carissa & Jamborees Tanning Salon®, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as tanning salon. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Carissa & Jamborees Tanning Salon®, LLC is a family business that is solely owned and financed by Carissa & Jamborees Lennon and their immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Carissa & Jamborees Tanning Salon®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our tanning services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Carissa & Jamborees Tanning Salon®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our tanning salon: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of tanning tools and equipment and supplies: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Tanning Salon

Back to All Business Ideas

How to Open a Tanning Salon: Cost, Location and Legal Aspects

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 18, 2022 Updated on August 23, 2024

Investment range

$52,550 - $93,100

Revenue potential

$192,000 - $480,000 p.a.

Time to build

0 – 3 months

Profit potential

$57,000 - $144,000 p.a.

Industry trend

When opening your tanning salon, keep these essential aspects in mind:

• Choose a location — Select a high-traffic location with good visibility, such as near shopping centers, gyms, or beauty salons. Ensure the location has adequate parking and is easily accessible.
• Tanning equipment — Invest in high-quality tanning beds , spray tanning machines and airbrush systems.
• Tanning products — Choose reputable tanning products that cater to different skin types and preferences. Offer a range of lotions, bronzers, and aftercare products.
• Supplies — Stock up on essential supplies such as disposable undergarments, towels, cleaning supplies, and protective eyewear.
• Health permits — Secure necessary health permits and ensure compliance with local health department regulations regarding sanitation and safety.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Hire staff — Hire knowledgeable and skilled staff for various roles, including tanning technicians, receptionists, and marketing personnel.
• Website and online presence — Create a professional website showcasing your services, location, hours of operation, and contact information. Consider offering online booking options and maintain active social media profiles to engage with potential customers.
• Partnerships — Build relationships with local businesses, gyms, beauty salons, and event planners to generate referrals and collaborate on promotional activities.

Interactive Checklist at your fingertips—begin your tanning salon today!

You May Also Wonder:

How profitable is a tanning salon?

A tanning salon can be very profitable. You can make money from individual tanning appointments, memberships, and the sale of skin care products.

What qualifications and skills are necessary to start a tanning salon?

Qualifications and skills necessary to start a tanning salon may include knowledge of tanning equipment and techniques, business management skills, customer service experience, and understanding of safety regulations related to tanning.

Can I start a tanning salon on the side?

You could start a tanning salon on the side by having limited hours, but that would seriously impact your revenue potential. A tanning salon is best run as a full-time business.

How can I differentiate my tanning salon from competitors in terms of services or amenities?

Differentiate your tanning salon from competitors by offering additional services like spray tanning, skin care consultations, or beauty products, providing a clean and welcoming environment, offering flexible pricing options, and emphasizing exceptional customer service.

How popular is tanning salon?

The popularity of tanning salons can vary depending on location and cultural factors. It is important to conduct market research to assess the demand and potential customer base in your specific area.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a tanning salon has pros and cons to consider before deciding if it’s right for you.

• Hot Market – Tanning is all the rage, so demand is high
• Good Money – Multiple sources of revenue
• Expansion Opportunity – Build your business, then franchise it
• Crowded Market – Many established salons to compete with
• Investment Required – Tanning beds are expensive

Tanning salon industry trends

Industry size and growth.

• Industry size and past growth – The US tanning salon industry is worth $3.9 billion in 2022 after expanding 75% in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/tanning-salons-united-states/ ))
• Growth forecast – The US tanning salon industry is projected to grow 4.9% in 2022.
• Number of businesses – In 2022, 7,052 tanning salon businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/tanning-salons-united-states/ )) 
• Number of people employed – In 2022, the US tanning salon industry employs 61,770 people.(( https://www.ibisworld.com/industry-statistics/employment/tanning-salons-united-states/ ))

Trends and challenges

Trends in the tanning salon industry include:

• Thanks to celebrity clients, spray tanning is becoming the method of choice for many people due to the risks of skin cancer from UV tanning equipment.
• Personalized tanning treatments that include customizable colors based on skin tone are becoming more common. 

Challenges in the tanning salon industry include:

• Health risks and warnings from the Centers of Disease Control have drastically reduced demand for UV tanning.
• Inhaling certain components of spray tanning materials can also cause health issues, creating concern among consumers.

How much does it cost to start a tanning salon business?

Startup costs for a tanning salon range from $50,000 to $95,000. Costs include a space rental, space preparation with tanning booths, and tanning equipment. 

You’ll need a handful of items to successfully launch your tanning salon business, including: 

• Spray tanning machines
• Commercial tanning beds
• Inventory of lotions
• Protective eyewear
• Cleaning supplies

How much can you earn from a tanning salon business?

The average price for a tanning membership is about $40 a month. After rent, overhead, and labor, your profit margin should be about 30%. 

In your first year or two, you could sell 400 memberships, bringing in $192,000 in annual revenue. This would mean $57,000 in profit, assuming that 30% margin. As your brand gains recognition and you get referrals, memberships could rise to 1,000. With annual revenue of $480,000, you’d make a fantastic profit of $144,000.

What barriers to entry are there?

There are a few barriers to entry for a tanning salon. Your biggest challenges will be:

• The startup costs of your space and equipment
• Breaking into a market crowded with tanning salons

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Step 2: hone your idea.

Now that you know what’s involved in starting a tanning salon, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research tanning salons in your area to examine their products and services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a tanning salon that also has a nail salon or a tanning salon with extended hours.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as spray tanning or UV tanning.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You can offer both tanning beds and spray tanning for one-time use, or in membership form. You can also sell skincare products for added revenue. 

How much should you charge for tanning?

A single use of a tanning service is about $20. Memberships average about $40 per month. After the costs of rent, overhead, and labor you should aim for a profit margin of about 30%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad, although it may tend to be younger. You can market on sites like TikTok, Instagram, and Facebook.

Where? Choose your tanning salon location

The location of your tanning salon can play a significant role in its success. Look for a spot with high visibility, such as a busy commercial area or a location near a popular attraction. Consider the demographics of the area, including the age and income range of the population.

Take into account the layout and design of the space, ensuring that it is both visually appealing and functional.

By choosing the right location for your tanning salon, you can establish a thriving business that not only provides customers with a sun-kissed glow but also promotes relaxation and self-care. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

Step 3: Brainstorm a Tanning Salon Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “tanning” or “tanning salon”, boosts SEO
• Name should allow for expansion, for ex: “Emma’s Tanning Palace” over “Emma’s Maternity Tanning Salon”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Tanning Salon Business Plan

Here are the key components of a business plan:

• Executive Summary: Summarize the vision and strategy of your tanning salon, highlighting its range of tanning services, target market, and approach to providing a safe and luxurious tanning experience.
• Business Overview: Describe the focus of your tanning salon, which includes offering various tanning options such as UV tanning beds, spray tans, and tanning lotions.
• Product and Services: Detail the range of services offered, including different levels of UV tanning, spray tanning, and skincare products.
• Market Analysis: Assess the demand for tanning services in your area, considering factors like local demographics and lifestyle trends.
• Competitive Analysis: Compare your salon to local competitors, focusing on how your services, equipment quality, or salon atmosphere will stand out.
• Sales and Marketing: Outline your strategy for attracting and retaining customers, such as membership packages, promotional offers, or social media marketing.
• Management Team: Highlight the experience and qualifications of your team, especially in areas like customer service, beauty industry, and salon management.
• Operations Plan: Describe the day-to-day operations of the salon, including equipment maintenance, customer appointments, and health and safety standards.
• Financial Plan: Provide an overview of financial aspects, including start-up costs, pricing strategy, and projected profitability.
• Appendix: Include supplementary documents like business licenses, equipment warranties, or detailed market research data to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to tanning salons. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your tanning salon will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a tanning salon business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Tanning Salon Business Licenses and Permits

Starting a tanning salon business requires obtaining a number of licenses and permits from local, state, and federal governments.

Your state may require that you have a tanning license. There are also requirements to post information about the dangers of UV rays from tanning beds. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your tanning salon business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as SalonTouch , DaySmart , or TanTrack , to manage appointments, membership signups, customer database, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Developing a website for your tanning salon is crucial in today’s digital landscape, acting as your online storefront. You have two primary options: utilizing a website builder for a more hands-on, cost-effective approach, or hiring a professional web developer for a custom-designed site.

The importance of a well-optimized website cannot be overstated; it should be user-friendly, mobile-responsive, and optimized for search engines to enhance visibility. Including clear, compelling call-to-actions (CTAs) is vital to guide visitors towards booking appointments or contacting your salon. High-quality images, engaging content, and easy navigation further ensure a positive user experience, making your website an effective tool for attracting and retaining clients.

Here are some powerful marketing strategies for your future business:

• Choose Relevant Directories : Begin by listing your salon on popular platforms like Google My Business, Yelp, Bing Places, and any local business directories specific to your area or industry.
• Optimize for Local SEO : Ensure your salon ranks in local searches and on maps. Use relevant keywords, keep your Google My Business listing updated, and actively seek customer reviews.
• Social Media Engagement : Utilize platforms like Instagram, Pinterest and Facebook to showcase services, share before-and-after photos, and engage with your audience. Regular posts and stories can build a loyal following.
• Email Marketing : Send newsletters to inform clients about new services, special offers, and loyalty programs. Personalized emails can help in retaining customers.
• Collaborations and Influencer Partnerships : Work with local businesses and influencers to increase your reach. This can include cross-promotions or special events.
• Referral Programs and Discounts : Encourage word-of-mouth marketing by offering incentives for referrals and first-time visitors. This helps in building a customer base quickly.
• Community Engagement : Participate in local events or host your own, like open houses or wellness seminars. This raises brand awareness and positions your salon as an active community member.
• Consistent Branding and Messaging : Ensure your marketing materials, both online and offline, reflect your brand identity and values consistently. This helps in building a recognizable and trusted brand.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your tanning salon meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your tanning salon business could be: 

• Get that golden look with spray tanning
• 24/7 tanning to fit your schedule
• Unlimited tanning memberships – lowest fees in town

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a tanning salon business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in tanning salons for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in tanning salons. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a tanning salon business include:

• Tanning Salon Attendants – greet and service customers
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Tanning Salon – Start Making Money!

Tanning salons are booming, and have already zoomed past their pre-pandemic levels. You could get a share of the growing market with your own tanning salon, build a thriving and popular operation — even a national franchise!

You’re off to a golden start by growing your business knowledge, so now it’s time to lay out the beds and launch your successful tanning salon.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Tanning Salon Name
• Create a Tanning Salon Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Tanning Salon Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Tanning Salon - Start Making Money!

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Tanning Salon Profit Calculator

Did you know the UK’s tanning industry makes about £650 million a year? With smart strategies, tanning salon owners can increase their profits. This guide will share expert tips to boost your salon’s earnings.

Key Takeaways

• Understand your tanning salon’s financial landscape to identify areas for cost optimization and revenue growth.
• Implement effective pricing strategies, including membership plans and dynamic pricing, to attract and retain customers.
• Streamline your tanning salon’s operations and leverage technology to improve efficiency and reduce overhead costs.
• Develop a targeted marketing plan to reach your ideal customers and drive repeat business.
• Diversify your revenue streams by selling tanning products and accessories to maximize profitability.

Understand Your Tanning Salon’s Financial Landscape

Running a successful  tanning salon  means knowing your money well. Look at your  tanning salon costs  and how much money you make. This helps you find ways to make more money and cut costs.

Analyze Costs and Revenue Streams

Start by looking at your fixed and variable costs. Think about rent, utilities, equipment upkeep, and staff salaries. Also, check how you set your prices and how well your  tanning salon operations  work. This will show you where you can save money and make more.

Identify Areas for Cost Optimization

• Look at how many staff you have and think about using machines or hiring outside help for some tasks to make things run smoother.
• Talk to suppliers and vendors to get better deals and lower your  tanning salon costs .
• Look into making your  tanning equipment  more energy-efficient to cut down on bills.
• Use better ways to manage your stock to avoid waste and keep products in stock.

By looking closely at your money and finding ways to save, you can  make your tanning salon more profitable . This will help your business do well for a long time.

Implement Effective Pricing Strategies

Creating the right  tanning salon pricing strategies  is key to making more money and keeping customers happy. Offering  tanning membership plans  is a smart move. These plans let customers pay upfront for regular visits. This way, you get steady money each month and keep customers coming back.

Think about using  dynamic pricing  too. This means changing your prices based on when you’re busy, the time of year, and what others are charging. It’s a way to make more money while still being competitive in your area.

Offer Membership Plans and Package Deals

Membership plans are great for keeping customers loyal and bringing in steady money. You can offer different packages with more or unlimited sessions. This meets the needs of all your customers. Also, offering deals like discounts for buying more sessions can draw in customers and increase your profits.

Explore Dynamic Pricing Models

Dynamic pricing lets you change your prices based on how busy you are and what customers want. You might charge more when you’re really busy or less when it’s slow. This way, you can make the most money while staying competitive.

Knowing the  cost to rent a sunbed in the UK  and the  cost to run a sunbed per minute  is important for dynamic pricing. By looking at these costs, you can make sure your prices work for your business and stay competitive.

tanning salon profit

Are you a tanning salon owner in the UK wondering about the profit potential? The good news is, this business can be quite profitable. But, it’s important to understand the financial side and how to make the most of it.

Reports show that the average UK tanning salon makes £200,000 to £500,000 a year. Profits can be 20% to 35% of that. But, your salon’s success depends on many things like location, customer base, how well you run things, and your prices.

Sunbeds and spray tans are getting more popular, which helps tanning salons make more money. Smart owners can use this trend to increase their earnings by offering better deals and prices.

To make your salon more profitable, watch your costs and make your operations more efficient. Also, set smart prices. Keep up with industry trends and rules to ensure your business does well over time and keeps making good money.

Optimize Your Tanning Salon Operations

Running a successful tanning salon is more than just offering great services. Making your salon run smoothly can greatly increase your profits and efficiency. Consider strategies like streamlining appointment scheduling and using energy-efficient technology.

Streamline Processes and Leverage Technology

Improving your tanning salon means finding and fixing any slow spots in your operations. First, look at how you book appointments. Use an automated booking system that lets clients schedule online easily. This makes things better for customers and helps your team do more.

Managing your inventory can also be improved with technology. Use a POS system to keep track of your tanning gear, products, and supplies. This keeps you from running out, cuts down on waste, and makes sure you have what customers need.

Look into energy-efficient tanning equipment to save on bills.  Many modern commercial sunbeds use less electricity, which lowers costs and helps the environment.  Also, keep your equipment in top shape with regular maintenance to keep your salon running well.

“Streamlining your tanning salon’s operations can significantly improve efficiency and profitability.”

Using technology and improving your processes makes your salon better for customers and more profitable. This approach helps you stand out from others in the business.

Develop a Targeted Marketing Plan

In the tanning salon industry, having a good marketing plan is key. It helps attract and keep customers. With  tanning salons  coming back, focus on a plan that uses both old and new ways to reach your target audience.

Using  social media  is a strong strategy. Make content that grabs attention, run ads, and be active online. This helps you  connect with potential customers  and  build brand awareness . Instagram, Facebook, and TikTok are great for  showcasing your services and the perks of visiting your  tanning salon .

Don’t forget about  local advertising . Ads in local papers, sponsoring events, or working with nearby businesses can help. It’s a great way to  reach your local market  and  get more people to visit your  tanning salon .

Starting a  customer referral program  is also smart. It uses your current customers to get new ones. Offer deals or special prices for referrals to  build loyalty and support among your customers .

With a  comprehensive, targeted marketing plan , you can  set your  tanning salon  up for  success . It will help boost  sales  and get more customers involved.

Foster Customer Loyalty and Retention

Building a loyal customer base is key for any tanning salon’s long-term success. By using effective strategies, you can boost your salon’s revenue and create a thriving business.

Implement a Rewards Program

Creating a rewards program is a great way to get customers to come back and tell others about your salon. Offer discounts, free treatments, or special perks for regular visitors. This approach not only keeps customers coming back but also encourages them to share your salon with their friends and family.

Provide Exceptional Customer Service

Offering an amazing customer experience is crucial for keeping clients happy. Make sure your team gives personalized attention, listens to what clients need, and goes above and beyond. This kind of service builds loyalty and makes clients want to return.

A recent report found that focusing on customer service can lead to a  68% increase in customer retention . By always providing top-notch experiences, you can grow a loyal customer base. This group will be a steady source of income for your tanning salon.

“Loyal customers are the lifeblood of any successful business. Investing in their satisfaction and retention is one of the best ways to ensure long-term profitability.” – Jane Doe, tanning salon owner

By focusing on making customers loyal, tanning salon owners can increase their revenue and build a strong business. With the right strategies, you can turn your customers into loyal fans of your brand.

Diversify Your Revenue Streams

In the competitive world of tanning salons, it’s key to look for ways to make more money. Selling things like tanning lotions, skin care items, and accessories can help. This can open up new ways to make money and make your brand stronger in the market.

Sell Tanning Products and Accessories

Tanning salons are great at selling tanning products. People who come to your salon want a perfect tan. So, they’re more likely to buy tanning lotions, bronzers, and other skin care products. By offering high-quality tanning products, you can increase your  tanning salon profit  and give your clients everything they need in one place.

Think about selling tanning accessories too. Things like protective eye wear, tanning mitt, and skin-enhancing sprays can make more money. They also make the tanning experience better for your clients, making them want to come back.

By selling tanning products and accessories, you can make more money. This way, you’re not just wondering  do tanning beds make money? , but you’re also giving your clients a better and more profitable experience.

Invest in Employee Training and Development

Tanning salons need a team that knows their stuff to give great service and make money. By putting money into training, you make your team ready, skilled, and motivated. This helps them do well in their jobs.

Having a skilled team is key for your  tanning salon operations  to do well. Staff who know about products, skin types, and safe tanning can give good advice and make customers happy. Training them in sales and customer service helps them turn more customers into regulars.

Investing in your team can really pay off when it comes to  how much does a sunbed shop pay . With ongoing training, chances to learn more, and rewards for doing well, you can keep the best people. This makes everyone happier and helps your business grow.

Investing in your team makes them motivated and skilled. This helps your  tanning salon operations  do better. It makes customers happier and helps your business make more money.

Stay Ahead of Industry Trends and Regulations

As a tanning salon owner in the UK, it’s key to keep up with the changing industry. Questions like “Are tanning salons legal in the UK?” and “Do you need a licence for sunbeds?” are important. Knowing the rules and new trends helps you follow the law and grow your business.

Tanning salons in the UK have rules to follow, and their legal status can change. You might need a licence or planning permission for a sunbed shop. Keeping up with new laws ensures your salon meets standards and avoids legal trouble.

It’s also vital to watch for trends that could affect your business. New tanning tech, changing what customers want, and more focus on skin health can shape your salon. By keeping an eye on these trends, you can serve your customers better and stay ahead.

Putting time into research and staying current with industry news can really help your tanning salon succeed.

• Stay informed about the legal status of tanning salons in the UK
• Understand the licensing and planning requirements for operating a sunbed business
• Monitor industry trends, such as new tanning technologies and changing consumer preferences
• Adapt your business strategy to align with the evolving industry landscape

“Staying ahead of the curve in the tanning industry is crucial for maintaining compliance and positioning your business for growth.”

Maintain Your Tanning Equipment

Keeping your tanning equipment in good shape is key for top performance, saving energy, and giving customers a great experience. By taking care of your tanning beds and other gear, you can make them last longer, cut down on costs, and keep offering quality service to your clients.

Establish Regular Maintenance Schedules

It’s important to have a set schedule for checking and cleaning your tanning equipment. This includes regular cleaning, inspections, and replacing parts when needed. Doing this keeps the equipment running well and makes sure your customers are happy and safe. It’s also a smart move to save money by avoiding big repair bills later.

When your tanning beds and gear are in great shape, they use less energy. This means you spend less on electricity. In fact, a well-cared-for tanning bed can use 30% less electricity than one that’s not looked after. By knowing how much power your equipment uses and keeping up with maintenance, you can use less energy and help the planet.

How profitable is owning a tanning salon?

Owning a tanning salon can be profitable. The profit depends on location, customer base, pricing, and efficiency. Well-run salons in the UK can make £150,000 to £500,000 a year. They can make 20% to 40% profit.

Are tanning shops profitable in the UK?

Yes, tanning shops can be profitable in the UK. Profitability depends on pricing, operations, customer base, and adapting to trends. Successful shops make good money.

How much do tanning salons make a year in the UK?

Tanning salons in the UK can make a lot of money. Successful ones make between £150,000 to £500,000 a year. They can make 20% to 40% profit.

Do tanning beds make money?

Yes, tanning beds can make a lot of money. Salons offer tanning services and packages. This brings in steady income from new and returning customers.

How much does it cost to run a commercial sunbed?

Running a commercial sunbed costs vary. It depends on electricity, maintenance, and depreciation. Electricity is the biggest expense. Costs range from £0.50 to £2 per minute.

What do I need to start a sunbed business?

Starting a sunbed business needs a good location, tanning equipment, and licenses. You also need a marketing plan, efficient processes, and skilled staff for great customer service.

How much to start a tanning salon in the UK?

Starting a  tanning salon costs  vary. It depends on the salon’s size, equipment, location, and any needed renovations. Costs can range from £50,000 to £250,000 or more.

Are tanning salons making a comeback?

Yes, tanning salons are coming back in the UK. Demand is up, technology is better, and attitudes towards tanning are changing. This is helping the industry grow.

How do I make sales at a tanning salon?

To boost sales, offer promotions and packages. Use social media and customer loyalty programs. Provide great service and sell more products and services.

How much do salon owners make a year in the UK?

Salon owners in the UK can earn a good income. Successful owners can make between £30,000 to £100,000 or more a year. This depends on the salon’s size and success.

How much does a sunbed shop pay?

Salaries at sunbed shops vary. They depend on the business size, employee roles, and the local job market. Salaries can range from minimum wage to £25,000 or more a year.

Are tanning salons legal in the UK?

Yes, tanning salons are legal in the UK. They must follow the Sunbeds (Regulation) Act 2010. Owners need licenses and to meet safety standards.

How much money can you make owning a tanning salon?

Owning a tanning salon can be very profitable. Profit depends on location, size, efficiency, pricing, and the local market. Successful salons can make a lot of money.

Is owning a sunbed shop profitable?

Owning a sunbed shop can be profitable. Success comes from good pricing, operations, customer base, and adapting to trends. With the right approach, shops can make 20% to 40% profit.

Are tanning salons healthy?

The health effects of tanning salons are debated. Moderate tanning can increase vitamin D levels but overexposure to UV radiation is risky. Owners should teach customers about safe tanning practices.

Do tanning beds use a lot of electricity?

Tanning beds use a lot of electricity. The exact amount depends on the bed type and usage. On average, a commercial bed uses 3 to 7 kilowatts per hour.

How much electricity does a sunbed shop use?

A sunbed shop’s electricity use varies. It depends on the number of beds, equipment, hours open, and efficiency. Shops use between 10,000 to 30,000 kilowatt-hours a month, mostly from the beds.

How much does it cost to rent a sunbed in the UK?

Renting a sunbed in the UK costs vary. It depends on the location, bed type, and salon’s prices. Costs range from £0.50 to £2 per minute, with discounts for frequent users.

Do you need a license for sunbeds?

Yes, UK tanning salon and sunbed business owners need a license. The Sunbeds (Regulation) Act 2010 requires licenses for safety and compliance.

Do you need planning permission for a sunbed shop?

Planning permission for a sunbed shop varies by location and business type. Some need permission, others don’t. Check with your local planning authority for specific requirements.

What products to sell in a sunbed shop?

Successful sunbed shops sell more than tanning services. They offer products like tanning lotions, skin care items, and accessories. These products enhance the customer experience and increase revenue.

How much does it cost to run a sunbed per minute?

Running a sunbed costs vary. It depends on the equipment, electricity rates, maintenance, and expenses. On average, it costs £0.50 to £2 per minute to run a commercial bed.

What size room do you need for a sunbed?

The room size for a sunbed depends on the bed model and customer space. A typical commercial bed needs about 8 to 12 square meters (85 to 130 square feet) for safety and customer movement.

How much money does the tanning industry make?

The tanning industry is worth a lot globally. In the UK, it’s worth £200 million to £300 million a year. Indoor tanning salons and sunbeds make a big part of this revenue.

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How to Open a Tanning Salon: Step-by-Step Guide

Learn how to open a tanning salon with our six step guide. Discover the profitability of the tanning salon industry and how to succeed in today's market.

Discover how to open a tanning salon with our expert guide. Learn essential steps and profitability tips to start your tanning business in this article.

No credit card required.

Starting a tanning salon can be a fruitful endeavor, but like any business, it requires careful planning and execution. As someone who has been in the beauty industry for years, we know the ins and outs of opening a successful tanning salon. And if you're passionate about the beauty industry and interested in starting a small business, opening a tanning salon may be the perfect fit for you.

In this step-by-step guide, we’ll walk you through everything you need to know to start your own successful tanning salon – from market research to managing your business with the help of GlossGenius. So, grab your favorite drink and let's dive in!

Try GlossGenius free for 14 days!

What does a tanning salon do.

A tanning salon provides clients with the opportunity to achieve a sun-kissed glow without having to expose themselves to the sun's harmful UV rays. In a tanning salon, customers can choose between UV tanning beds and spray tanning booths.

UV tanning beds emit UV rays that mimic the sun's rays, while spray tanning booths spray a fine mist of self-tanning solution onto the skin. Some tanning salons also sell a variety of tanning lotions and other products that can enhance and prolong a client's tan. Additionally, many tanning salons offer other beauty services such as teeth whitening, red light therapy, and infrared sauna sessions to provide customers with a complete beauty and wellness experience.

How Profitable Is a Tanning Salon?

If you're considering opening a tanning salon, you're probably wondering about its profitability. According to IBISWorld , the indoor tanning industry in the US generated a revenue of $2.8 billion in 2022. The industry has been growing steadily in recent years, with a projected growth rate of 2.8% from 2021 to 2026. This indicates that there is a high demand for indoor tanning services and a great potential for profitability in the industry.

But, it's important to note that the profitability of a tanning salon depends on various factors, including location, competition, overhead costs, and the quality of services offered. In general, a well-run tanning salon can generate an average annual revenue of $150,000 to $350,000. It's essential to do thorough market research and create a solid salon business plan to ensure that your tanning salon is profitable.

Now, we’ll go over the steps you need to take to successfully launch your own tanning salon.

How to Open a Tanning Salon in 6 Steps

Here’s our six step guide to opening a tanning salon:

1. Do Market Research

Before opening a tanning salon, it's essential to understand your target market and the demand for your services in your local area. Conducting market research will help you identify your potential customers, competitors, and the overall market trends.

You can start by researching things like demographics of your area, such as:

• Income levels

These will help you determine if there's a demand for a tanning salon business. You can also use online tools such as Google Trends , social media platforms, and industry reports to gain insights into the tanning salon industry and consumer behavior.

Another essential aspect of market research is analyzing your competitors. You should identify the existing tanning salons in your area, their pricing, services, and marketing strategies. Understanding your competitors' strengths and weaknesses will help you develop a unique value proposition and position your tanning salon business.

By conducting thorough market research, you can make informed decisions on your tanning salon's location, services, pricing, and marketing strategies, which will help you set up a successful tanning salon business.

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2. Create a Salon Business Plan

Creating a tanning salon business plan is essential to the success of your tanning salon. Your business plan should outline the structure of your business, the services you plan to offer, your target market, financial projections, and marketing strategies. It will serve as a roadmap for your tanning salon business and will help you make informed decisions.

Your business plan should start with a summary of your business concept and what sets it apart from other tanning salons in the area. This should be followed by a market analysis, which will help you determine your target market and the competition in the area. You should also include a section on your management and staff, outlining their qualifications and responsibilities.

Next, you should outline the services you plan to offer, including details on the types of tanning beds or equipment you will have, any additional services such as spray tanning or skincare treatments, and any retail products you plan to sell.

Your financial projections should include estimates for startup costs, monthly operating expenses, revenue projections, and a break-even analysis. It is essential to ensure that your financial projections are realistic and based on market research and analysis.

Finally, your marketing plan should outline how you plan to attract and retain customers. This could include advertising in local media, creating a social media presence, and offering promotions or loyalty programs. Your business plan should be reviewed and updated regularly to ensure that your business stays on track and continues to grow.

3. Secure Funding

Starting a new business, such as a tanning salon, requires funding. Most small businesses will need some sort of financial backing to get started. According to Profitable Venture, you’ll need a minimum of $298,000 to open a tanning salon.

As an entrepreneur and business owner, you have several options for securing funding for your tanning salon. One of the most popular options is to obtain a business loan from a bank or other financial institution.

When applying for a business loan , you will need to provide the lender with a well-written business plan, financial projections, and other relevant documents. Keep in mind that lenders will want to see that your tanning salon has the potential to be profitable and that you have a solid plan in place for repaying the loan.

Another option for securing funding for your tanning salon is to have some sort of general liability. This can be done by forming a limited liability company (LLC) . This will help protect your personal assets in case the business is sued or runs into financial trouble. Additionally, forming an LLC can make it easier to obtain financing since it gives your business more credibility and professionalism.

No matter which funding option you choose, it's important to have a clear plan for how you will use the money to start and grow your tanning salon. Make sure to do your own research here as getting a bank loan is a big initiative. You might want to look into other alternatives first, like sourcing money from family and friends. But, with the right funding and a solid business plan, you can turn your dream of owning a tanning salon into a reality.

4. Plan Your Location and Equipment

Once you've got the funds secured and a business plan in place, it's time to start thinking about the location of your tanning salon and what equipment you'll need to get started. Firstly, you'll want to consider the size and layout of your space. Think about how many tanning machines and airbrush rooms you'll need to accommodate your target customer base.

When selecting a location, make sure to consider factors such as:

• Foot traffic
• Accessibility
• Competition from other local businesses

You'll also want to ensure that the space has proper ventilation and meets local zoning and building codes.

In terms of tanning equipment, you'll need to invest in high-quality tanning machines that offer different levels of intensity to accommodate a range of skin types. You may also want to consider offering airbrush tanning as an alternative to UV tanning. Don't forget to also stock up on essential skin care products such as tanning lotions and oils. You'll also want to invest in a tanning salon software that allows you to manage bookings and accept payments from customers.

Additionally, you'll need to decide on the business structure that works best for you. Consider forming a limited liability company (LLC), instead of a sole proprietorship, to protect yourself and your assets from potential legal liabilities. Overall, careful planning and investment in quality equipment will set you up for success in the tanning salon industry.

5. Hire Staff as Needed

Once you have determined the type of services you want to offer and have chosen your location, it's time to hire employees for your tanning salon. The number of staff you'll need will depend on the size of your business, the range of services offered, and the number of clients you anticipate having.

For a new business, it's usually best to start with a small team and expand as the business grows. You'll need to find people with experience in the tanning salon industry, including airbrush technicians, receptionists, and sales associates. You can post job listings on job boards or social media, or you can reach out to local beauty schools to find qualified candidates.

When you are hiring employees, make sure that you are aware of all legal requirements regarding employees , including minimum wage, hours of work, and worker's compensation insurance. You should also have a clear job description and training program in place for each position.

It's important to create a positive and supportive work environment for your employees, as this can help to reduce staff turnover and increase employee satisfaction. Consider offering employee incentives, such as discounts on tanning services or skincare products. By hiring qualified staff members and creating a supportive work environment, you can build a strong team that will help your tanning salon thrive.

6. Marketing Your Tanning Salon

Once you have your tanning salon up and running, it's time to start marketing your business to potential customers. One effective way to do this is by utilizing marketing tools provided by GlossGenius. With GlossGenius, you can create a personalized website for your salon that showcases your services, pricing, contact information, and allow clients to book with you online .

One of the most important things you can do when marketing your tanning salon is to make sure you have a strong online presence. This means creating a website, as well as social media accounts on platforms like Instagram, TikTok, and Facebook. With GlossGenius, you can easily create a professional-looking website that showcases your salon and your services, and even allows customers to book appointments online .

In addition to creating a website and social media accounts, you can also utilize GlossGenius' email and text message marketing tools to stay in touch with your clients and offer promotions and discounts. These tools can help you build relationships with your clients and keep them coming back to your salon.

View this post on Instagram A post shared by GlossGenius (@glossgenius)

When marketing your tanning salon, it's also important to build relationships with other local businesses in your community. For example, you could offer discounts to customers who refer new clients to your salon , or partner with a local spa or skin care business to offer packages that include both tanning and other services. This can help you attract more clients through word-of-mouth referral marketing.

By using GlossGenius' marketing tools and taking advantage of local partnerships, you can help your tanning salon stand out in a competitive industry and attract new customers.

GlossGenius: Managing Your Tanning Salon

In conclusion, opening a tanning salon can be a rewarding and profitable business venture if you take the time to do the necessary research and planning. By following the six steps outlined in this guide, you can set yourself up for success and establish a thriving tanning salon.

Additionally, using a management tool like GlossGenius can streamline day-to-day operations and make running your tanning salon easier. With GlossGenius' marketing tools and easy-to-use interface, tanning salon owners can focus on providing exceptional service and growing their business. Sign up for GlossGenius' free trial today and see how it can help your tanning salon or beauty salon thrive!

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Tanning Salon Business Plan Sample

Published Jul.23, 2018

Updated Apr.24, 2024

By: Brandi Marcene

Average rating 5 / 5. Vote count: 1

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Table of Content

Do you want to start men’s salon business?

Do you want to start a tanning salon? Well, about one-third American population go to salons for tanning their skin so you will not be at loss after starting this business. Tanning business yields an immense profit but it requires proper planning as well as a lot of effort for its startup. Besides obtaining a license, you will have to buy medical equipment and machinery along with hiring experienced tanning experts.

However, the first thing you must do before starting this business is to create a detailed and effective business plan . In case you don’t know how to write a business plan, you can take help from the sample tanning salons business plan  available online or this sample plan of a tanning salon startup ‘Suntan Salon’.

Executive Summary

2.1 the business.

Suntan Salon will be a licensed and registered tanning salon which will provide high-quality tanning service. The business will be started in a leased building in Manhattan, New York.

2.2 Management

Suntan Salon will be owned by Jack Andrew, who currently runs a pharma products business. Being associated with the pharma industry, Andrew knows how to start a tanning salon and operate it efficiently.

2.3 Customers

Our customers will initially be the residential community-based in Manhattan. We will offer different packages with different exposure times as per their choice.

2.4 Business Target

Our business targets to be achieved within the next three years are as follows:

Company Summary

3.1 company owner.

Suntan Salon will be owned by Jack Andrew who is a wealthy businessman famous for his pharma products companies. Being associated with the pharma industry, Andrew is well aware of all health regulations related to this precarious work and has also hired medical experts for his venture.

3.2 Why the Business is being started

Andrew has been interested in healthcare-related businesses since the start of his career and due to his vast field experience, he knows how to start a tanning salon business . In addition to that, he aims to make a profit in this domain by providing unparalleled tanning services.

3.3 How the Business will be started

Suntan Salon will be started in Manhattan in a leased building featuring spacious air-conditioned rooms, wide reception space, a conservatory, a waiting room and four bathrooms. In addition to the usual inventory, the company will purchase air conditioned climatronic controlled aromatherapic tanning beds installed with high powered tanning lamps and music system. The startup costs are as follows:

The detailed startup requirements are given below:

Products and Services

Your tanning salon business plan must include the services you are going to provide to your customers. You should devise your services’ plan keeping in mind that you have to survive in a competitive environment where there are many similar businesses in the market. After you have decided what services will you provide, you can train your staff accordingly such as training them on how to operate the tanning machines or how to start a tanning bed .

Suntan Salon will provide the following services to its customers:

• 10 Minutes Tan: We will provide a 10 minutes tan service for the who don’t want to get exposed to Ultraviolet rays for long. This tan will last for a fortnight or a month and is fairly lighter as compared to the other package.
• 25 Minutes Tan: We will provide a 25 minutes tan service people who want to get a strong shade and are strong enough to endure slightly long-term exposure to rays. This tan will last for more than 2 months and will give them a darker look.
• Tanning Lotion: We will also sell tanning lotion needed after a person gets tanning service. This is to facilitate our customers so that they don’t have to go and buy tanning lotion for themselves.

Our customers can make a reservation with us by visiting our salon or through our official website.

Strategy and Implementation Summary

When you know how to open a tanning salon business , the next step is to define an effective strategy for business to attract and gain more customers.

5.1 Competitive Analysis

Our biggest competitive advantage will be the friendly-environment and comfort that we will provide to our customers. Furthermore, we will make sure to keep our salon and tanning beds in a clean, spotless state.

Our second biggest competitive advantage will be our exceptional customer healthcare service. We will make sure that our customers get only that tan exposure which will suit their skin and doesn’t affect their health. Besides, we’ll use the latest and best-in-class machines for our services.

5.2 Sales Strategy

After carrying out a detailed analysis, we came up with the following ideas to advertise and sell ourselves.

• We will advertise our tanning salon through social and mass media.
• We will provide discount on customer referrals.
• We will offer a 15% discount on our services for the first month of our launch.

5.3 Sales Forecast

Personnel plan

The personnel plan of our tanning salon business is as follows.

6.1 Company Staff

We will initially hire the following people:

• 1 Manager for managing all operations in the salon
• 1 Accountant for maintaining financial and other records
• 3 Tanning experts for attending the customers
• 3 Assistants for helping the experts
• 1 Technician for maintaining our machines
• 1 Receptionists for interacting with customers and recording their orders

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

6.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the first year.

Financial Plan

The financial plan covers all the expenses needed for the startup of a business so you must develop it before laying the base for a new business. To maximize your tanning salon profit , you must formulate a thorough financial plan covering all the costs of inventory, equipment, tanning machinery, payroll, rent, etc. You can take help from this sample business plan for a general idea but it is recommended to take guidance from a financial expert if you need accurate figures.

7.1 Important Assumptions

7.2 Brake-even Analysis

7.3 Projected Profit and Loss

7.3.1 Profit Monthly

7.3.2 Profit Yearly

7.3.3 Gross Margin Monthly

7.3.4 Gross Margin Yearly

7.4 Projected Cash Flow

7.5 Projected Balance Sheet

7.6 Business Ratios

Download Tanning Salon Business Plan Sample in pdf

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How to Start a Profitable Tanning Salon Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a tanning salon business plan., 3. develop a tanning salon brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for tanning salon., 6. open a business bank account and secure funding as needed., 7. set pricing for tanning salon services., 8. acquire tanning salon equipment and supplies., 9. obtain business insurance for tanning salon, if required., 10. begin marketing your tanning salon services., 11. expand your tanning salon business..

Before starting a tanning salon business, it's crucial to perform a comprehensive market analysis to understand the current landscape and identify opportunities for growth. This analysis will guide your business strategy and help you make informed decisions. Below are the key steps to take:

• Research the local demographic to determine the target market's age, income, and lifestyle preferences that align with tanning salon services.
• Analyze competitors by identifying existing tanning salons in the area, their services, pricing, and market share to assess the level of competition you'll face.
• Evaluate industry trends by looking at the latest developments in tanning technology, customer preferences, and regulatory changes that may impact the business.
• Assess the demand for tanning services within your target market, considering factors such as seasonality and the popularity of indoor tanning.
• Understand the regulatory environment to ensure compliance with health and safety standards, licensing requirements, and any legal restrictions on tanning services.

Are Tanning Salon businesses profitable?

Yes, tanning salons can be profitable businesses, depending on the size and location of the salon and the local demand for tanning services. Factors such as competition, cost of supplies, staff costs, and marketing can also affect the profitability of a tanning salon.

Creating a thorough business plan is paramount when venturing into the tanning salon industry. It will serve as a roadmap for your business, outlining your vision, goals, and the strategies you'll employ to achieve success. Below are crucial components to include in your tanning salon business plan:

• Executive Summary: Summarize your business concept, target market, and competitive advantages. Highlight financial projections and funding requirements.
• Company Description: Provide an in-depth look at your tanning salon, services offered, and how your business fits into the market.
• Market Analysis: Research the tanning industry, identify your target demographic, and analyze competitor strengths and weaknesses.
• Organization and Management: Outline your business structure, ownership details, and information about the management team.
• Services: Detail the tanning services you plan to offer, including equipment and product lines.
• Marketing Plan: Develop strategies for attracting and retaining customers, branding, and advertising.
• Operational Plan: Describe the day-to-day operations, location, facilities, equipment, and staff requirements.
• Financial Plan: Include projected income statements, cash flow statements, and balance sheets for the next three to five years.
• Appendix: Add any additional documents that support your business plan, such as resumes, permits, and lease agreements.

How does a Tanning Salon business make money?

A tanning salon business typically makes money by charging customers for the use of its tanning beds, booths, and other services. These fees are usually based on the length of time spent tanning, the type of tanning bed used, or the type of service provided. Tanning salons may also offer other services such as spray tans, lotions, makeup, and waxing, which can generate additional revenue.

Developing a brand for your tanning salon is crucial as it sets the tone for customer experience and distinguishes you from competitors. A strong brand resonates with your target audience and communicates the essence of your business. Keep the following points in mind as you craft your brand.

• Define Your Brand Identity: Choose a name, logo, and color scheme that reflect the luxurious and relaxing experience your salon will provide.
• Establish Your Unique Selling Proposition (USP): Identify what makes your salon different, such as innovative tanning technology, organic tanning products, or exceptional customer service.
• Create a Brand Voice: Decide on the tone and language that will characterize your brand communications, ensuring consistency across all platforms.
• Target Audience: Understand the demographics and preferences of your ideal customers to tailor your brand messaging effectively.
• Visual Elements: Invest in high-quality visuals that represent your brand well, including interior design of your salon, marketing materials, and online presence.
• Consistency is Key: Make sure all your branding elements are consistent across every touchpoint with customers, from your storefront to your social media profiles.

How to come up with a name for your Tanning Salon business?

When coming up with a name for your Tanning Salon business, it is important to choose something that will represent the quality and atmosphere of your business. Think of a name that is unique and memorable, yet simple and easy to pronounce. Consider words that are associated with sun, beaches, and relaxation. Finally, make sure the name is available and can be trademarked.

Starting a tanning salon involves several critical steps, and one of the most important is formalizing your business registration. This legal step will ensure your business complies with all regulations and tax requirements. Here's a guide to help you navigate this phase:

• Choose a business structure (e.g., sole proprietorship, partnership, LLC, or corporation) that fits your needs and offers the right balance of legal protections and benefits.
• Register your business name with the appropriate state authority, ensuring it's unique and not already in use.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, which is necessary for hiring employees and opening a business bank account.
• Apply for the necessary business licenses and permits specific to a tanning salon, which may include a health department permit and a cosmetology establishment license.
• Check with your local government for any additional requirements, such as a certificate of occupancy or zoning permits, especially if you're planning to renovate a space for your salon.
• Consider the need for additional registrations, such as state-specific tax registrations for sales tax or unemployment insurance.

Resources to help get you started:

Explore vital resources designed for tanning salon business owners looking for insights on market trends, operational best practices, and strategic business growth:

• IST Magazine (Indoor Tanning Association): A leading publication for tanning salon professionals offering industry news, marketing strategies, and health information. https://istmagazine.com/
• Smart Tan Network: Provides education, certification, and business services for the indoor tanning industry, including best practices for salon safety and customer care. https://smarttan.com/
• Tanning Trends Magazine: Offers articles, tips, and latest trends for salon owners to keep their business ahead in the competitive market. No direct link provided due to the variability of availability.
• The Sun Tan Association (STA): A source for industry reports, legislative updates, and networking opportunities for tanning salon businesses. http://www.suntanningassociation.com/

Opening a tanning salon requires careful attention to regulatory compliance. Before you can welcome your first clients, it's crucial to obtain the appropriate licenses and permits that reflect your commitment to safety and legal operation. Here's what you need to focus on:

• Business License: Register your tanning salon with the local or state government to obtain a general business license, which is a basic requirement for any commercial operation.
• Health Department Permits: Because tanning salons involve direct impact on customers' health, you may need a health-related permit from the county health department, ensuring that your establishment meets sanitation and safety standards.
• Specialized Tanning Permits: Some jurisdictions require a specific tanning facility permit due to the potential risks associated with tanning equipment. Check with your local government to see if this applies to you.
• Building Permits: If your salon requires construction or significant remodeling, you'll need to obtain the proper building permits before you begin the work.
• Fire Department Inspection: Safety is paramount, so a fire department inspection may be necessary to ensure your salon complies with fire safety regulations, particularly if you're using high-powered tanning equipment.

What licenses and permits are needed to run a tanning salon business?

To operate a tanning salon business, you will need to obtain a business license from your local government. Additionally, depending on the state, you may also need to obtain a special permit from the state health department or similar agency that regulates salons and tanning facilities.

After laying the groundwork for your tanning salon, it's time to ensure your financial infrastructure is solid. Opening a dedicated business bank account will help you manage your salon's finances effectively. Additionally, securing the necessary funding is a crucial step to cover startup costs and maintain a cash flow before your business becomes profitable. Follow these guidelines:

• Choose the right bank: Research banks offering business accounts with low fees and good customer service. Consider if they provide additional services like credit lines or merchant services.
• Prepare the necessary documents: You will need your business registration details, EIN, ownership agreements, and possibly a business plan when opening your account.
• Explore funding options: Determine how much funding you need and consider sources such as small business loans, personal savings, investors, or crowdfunding.
• Develop a solid business plan: A well-crafted business plan can be instrumental in securing loans or investments as it shows the viability of your business.
• Understand the terms: Whether it's a loan or investment, make sure you fully understand the terms, including interest rates, repayment schedules, and any potential equity you're giving up.

Setting the right pricing strategy for your tanning salon services is crucial to attract customers while ensuring profitability. It's essential to consider market rates, your costs, and the perceived value of your offerings. Here are some guidelines to help you set competitive and fair prices:

• Research Competitors: Look at the pricing of similar tanning salons in your area to get a benchmark for your own prices. Aim to stay competitive without undercutting your service value.
• Cost-Plus Pricing: Calculate the total cost of providing each service, including equipment, products, labor, and overhead. Add a markup percentage to ensure a profit.
• Value-Based Pricing: Consider the perceived value of your services to customers, such as the quality of your tanning beds, location, and customer service, and price accordingly.
• Tiered Pricing: Offer multiple tiers of service, such as basic, premium, and luxury tanning experiences, to cater to different customer preferences and budgets.
• Membership or Package Deals: Encourage repeat business by offering memberships or package deals at a discounted rate.
• Seasonal Adjustments: Consider adjusting prices or offering promotions during peak and off-peak seasons to maximize revenue year-round.

What does it cost to start a Tanning Salon business?

Initiating a tanning salon business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $37500 for launching such an business. Please note, not all of these costs may be necessary to start up your tanning salon business.

Starting a tanning salon requires careful selection of equipment and supplies to ensure safety, comfort, and the best possible experience for your clients. From state-of-the-art tanning beds to skin care products, each item plays a vital role in the operation of your salon. Here are some essential equipment and supplies to consider:

• Tanning Beds: Invest in a variety of high-quality commercial tanning beds, including both lie-down and stand-up models.
• UV-Free Tanning Options: Offer sunless tanning solutions like spray tan booths or handheld spray tan equipment for clients who prefer UV-free options.
• Safety Gear: Stock up on protective eyewear for clients to prevent UV exposure to the eyes during tanning sessions.
• Sanitizing Products: Ensure a hygienic environment with hospital-grade disinfectant cleaners for tanning equipment and surfaces.
• Skincare Products: Provide a range of tanning lotions, bronzers, and skin moisturizers for before and after tanning care.
• Reception and Waiting Area Furniture: Create a welcoming environment with comfortable seating and attractive decor.
• Point of Sale System: Choose a reliable POS system to manage sales, appointments, and client memberships efficiently.
• Marketing Materials: Invest in promotional items like brochures, business cards, and signage to attract and retain customers.

List of Software, Tools and Supplies Needed to Start a Tanning Salon Business:

• Tanning beds
• Supplies for sanitization and cleaning
• Protective eyewear
• Tanning lotions, creams and sprays
• Furniture for customers
• Point of sale system
• Accounting software
• Business plan
• Website design software
• Customer relationship management software
• Advertising materials
• Marketing materials

Securing the right insurance for your tanning salon is crucial to protect your business from potential risks and liabilities. Different types of insurance will cover various aspects of your business, from property damage to customer lawsuits. Here are some key steps to consider when obtaining business insurance:

• Research the types of insurance: Common policies for tanning salons include general liability, professional liability, property insurance, and workers' compensation. Understand what each policy covers and what is required in your area.
• Consult with insurance professionals: Speak with insurance agents who specialize in small businesses or specifically in the beauty and wellness industry. They can provide personalized advice and help you navigate the options.
• Compare quotes: Get quotes from multiple insurance providers to compare coverage options and costs. Look for comprehensive coverage at a competitive price.
• Consider bundling policies: You may save money by bundling different types of insurance with the same provider through a Business Owner's Policy (BOP).
• Review and update regularly: As your business grows and changes, so will your insurance needs. Review your policies annually or after any significant changes to your business.

Now that your tanning salon is set up and ready to welcome clients, it's time to spread the word and attract customers. A well-thought-out marketing strategy will help you establish your brand, create awareness, and differentiate your salon in a competitive market. Here are some key steps to effectively market your tanning salon services:

• Develop a strong brand identity: Create a memorable logo, choose a color scheme, and develop a voice that resonates with your target audience.
• Launch a user-friendly website: Ensure your website is visually appealing, mobile-responsive, and provides all essential information such as services, pricing, location, and booking options.
• Utilize social media: Engage with potential clients on platforms like Instagram, Facebook, and Twitter. Share before-and-after photos, promotions, and tanning tips to build a community.
• Offer opening promotions: Attract initial customers with discounts, package deals, or a referral program to encourage word-of-mouth marketing.
• Partner with local businesses: Collaborate with gyms, spas, and beauty salons to cross-promote services and tap into their customer base.
• Invest in online advertising: Use Google Ads and social media advertising to target local customers searching for tanning services.
• Collect reviews and testimonials: Encourage satisfied clients to leave positive reviews online, which can be powerful endorsements to prospective customers.

Expanding your tanning salon business requires strategic planning and a focus on customer satisfaction. By diversifying your services and leveraging marketing techniques, you can attract a larger clientele and grow your brand. Here are some key strategies to consider:

• Invest in New Technology: Keep your salon competitive by offering the latest tanning equipment and skin care technology, such as spray tan booths or red light therapy.
• Introduce Additional Services: Complement tanning with other beauty and wellness services like massages, facials, or a nail bar to become a one-stop beauty destination.
• Enhance Customer Experience: Implement a loyalty program, offer package deals, and create a comfortable and inviting atmosphere to encourage repeat visits.
• Expand Online Presence: Use social media and online marketing to reach a wider audience. A well-maintained website and active social media profiles can attract new customers.
• Open Additional Locations: If your current salon is thriving, consider opening new salons in different areas to tap into new markets.
• Form Partnerships: Collaborate with local businesses, gyms, and spas to offer cross-promotions that can benefit all parties involved.
• Analyze Market Trends: Stay informed about industry trends and customer preferences to offer services that meet the changing demands of the market.

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Tanning Salon Business Plan

Start your own tanning salon business plan

Tropical Tan

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Tropical Tan is a start up company seeking financing. Tropical Tan has an experienced management team, excellent location, and sound business strategy. This business plan will highlight Tropical Tan’s needs, market, sales plan, and financial statements.

Tropical Tan will be located in Chino Hills, CA. This is a market area of 160,000 individuals. The location is in a high traffic strip mall with national chains. The business’ main service will be offering tanning booths to individuals. Tropical Tan will offer six high quality tanning beds and limited retail sales of tanning lotion, bathing suits/swimwear, and sunglasses.

The objective of this business plan is to acquire $50,000 in additional funding. This money will be used to purchase inventory, tanning beds, and other expenses as noted in the Start-up table.

1.1 Objectives

• Net income more than 10% of sales by Year 3.

1.2 Mission

Tropical Tan will offer our clients the highest quality indoor tanning experience, with top-of-the-line beds and tanning accelerators. Tropical Tan will set itself apart from the competition by making customer satisfaction a top priority. Employees will be treated with dignity, and will be provided with special benefits such as moderate health insurance coverage, free tanning sessions, and a special company picnic once a year. Employees are the public face of Tropical Tan, and their health and goodwill is integral to the success of the business.

1.3 Keys to Success

• Location – being located in a high traffic strip mall and across the street from a health club.
• Convenience – with quick tan beds less time is spent in the bed, and extended business hours.
• Customer Service – focus on our customers’ comfort and needs.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Tropical Tan will, upon commencement of operations,  provide the service of tanning booth rentals. We will provide an upscale, sanitary environment, along with quality lotions, swimwear, and sunglasses. Superior customer service and high quality tanning equipment will set Tropical Tan apart from the competition.

2.1 Company Ownership

Tropical Tan will be created as a Sole Proprietorship based in Chino Hills owned by its principal investors and principal operators.

2.2 Start-up Summary

Keith and Shelly Harwood have $65,000 to invest in the business and are looking to finance an additional $50,000 for the build out and start up of their salon. The funds will be used to finance start-up costs, remodel the location, purchase the equipment, and initial inventory. The funds will be repaid through earnings.

Products and Services

Tropical Tan will provide the service of tanning booth rentals to individuals. The company relies on seven SunQuest Pro brand tanning beds. Each bed includes 24 Wolff tanning lamps. Sessions range from 20-30 minutes each. Session costs are listed in the sales forecast summary.

Tropical Tan will also retail a line of tanning lotions, bathing suits/swimwear, and sunglasses.

Strategy and Implementation Summary

The main priorities of Tropical upon start up are the following:

• To maintain positive cash flow and aggressively limit expenses to match the projected financial statements.
• To differentiate the brand and product from the competition by supporting and encouraging a unique customer experience.
• To outsource important management activities so that any management team gaps are minimized.

By keeping these priorities in mind throughout the start-up process, the implementation team (management team) will maintain a course of action that will lead to solid results.

4.1 Competitive Edge

Tropical Tan’s competitive edge lies with the way in which customers are pampered. We will provide extra perks that our competition doesn’t such as bottled water after their session, free lattes and other perks described below:

Twice yearly client fashion show – The salon will close for several hours on a weekend and the fashion show will introduce a new line of swimwear. Tropical Tan clients will be encouraged to participate as the models for the new swimwear. The top male and female models will receive a year’s worth of tanning each.

Weekly drawings – Giveaways of everything from tanning products to free monthly passes to area restaurant giveaways.

Auto-payment for individual sessions – Clients who prefer individual sessions to package plans will be able to roll their sessions over into packages if they reach the allotted session amount/month.

4.2 Sales Strategy

Those customers who sign up for an initial tanning session (ITS) will receive special discounts on future tans and tanning programs. All returning customers will have access to special tanning plans specifically designed for their needs.

The tanning salon industry recommends that clients tan no more often than every other day. State and Federal regulations recommend no more than once every 24 hours. Tropical Tan recommends to clients that they discontinue tanning temporarily if skin is inappropriately tanned. The company will offer vouchers to clients that agree to discontinue under such circumstances, and reserves the right to refuse service to any client in cases where tanning abuse becomes a problem.  

4.2.1 Sales Forecast

The following table and charts give a run down on forecasted sales. This projection is based on six quick tan tanning beds, $10.00 per tanning session, and approximately 200 clients per day. Half of those clients paying on a monthly basis therefore bringing their session cost down to $2.00 ($50.00 per month). Also sales increase in the late spring and early summer and begin to taper off in September.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The initial management team will consist of Keith & Shelly Harwood (owners). As we grow an additional management member will be added. Keith and Shelly have owned and sold several businesses in the last 15 years including a small convenience store, a plumbing contractor business, and a doggie day care business. They are experienced entrepreneurs with years of small business accounting, finance, marketing, and management experience.

5.1 Personnel Plan

The personnel plan calls for 2 part-time employees while one or both owners will be there full time. During the busier months, May, June, and July an additional part-time employee will be added.

Financial Plan investor-ready personnel plan .">

Tropical Tan expects a profit margin of over 40% starting with year one. By year two, that number should slowly increase as the law of diminishing costs takes hold and the day-to-day activities of the business become less expensive.

Sales are expected to grow 15% per year. Total owner financing of $65,000 will become a return on equity paid in the form of dividends to the owners.

6.1 Important Assumptions

After researching the tanning industry in and around Chino Hills, the following assumptions have been made:

• Consumers are not happy with the two existing tanning salons’ equipment, so by bringing in top-of-the-line products we can provide a higher quality service as well as more clients per hour.
• Being located across the street from a popular gym we can assume a high amount of foot traffic resulting in higher sales.

6.2 Break-even Analysis

The following chart and table summarize our break-even analysis. With fixed costs of $10,332 per month at the outset (a bare minimum), we need to sell 1,041 monthly tanning sessions at $10.00 to break even to cover our costs.

6.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table and charts. From our research of the tanning industry our annual projections are quite realistic. The detailed monthly projections are included in the appendix.

6.4 Projected Cash Flow

The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly cash balance. The annual cash flow figures are included here and the detailed monthly numbers are included in the appendix.

6.5 Projected Balance Sheet

The balance sheet table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

6.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7299.0105, Tanning salon, are shown for comparison. We expect to maintain healthy ratios for profitability, risk, and return.

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10 Steps to Starting Your Own Tanning Salon

Submitted by anonymous on Mon, 04/28/2014 - 3:14pm

Interested in launching a new tanning salon business? You aren't alone; the tanning industry is becoming more popular and lucrative each year, driven by a society that sees a tan as an attractive accessory to any person's appearance. If you are hoping to open a tanning salon, however, you will be going through a lengthy process that not only involves clearing the entrepreneurial obstacles that every business startup has to master, but also means understanding the scientific and safety implications of tanning. Here are 10 steps to help you along your way.

1. Research tanning salons to see how they operate.

It's common knowledge in the entrepreneurial world that you don't want to enter an industry that you have not researched extensively. The same holds true for prospective tanning salon owners, so visit several salons to gain an understanding of how these businesses work. Speak with owners about their experience in the industry, note the salon's staffing needs, and take notes on the facilities and the flow of the business as a whole.

2. Learn about the tanning process.

To run a good tanning salon, you need an understanding of the industry that goes beyond simple business knowledge. Since tanning is, at its core, a scientific process, you need to have a thorough understanding of how that process works before you go into business as a salon that offers tanning services. When you can explain the tanning process to clients, they will be more willing to give you their business because they will trust that you know what you are doing and that your salon, therefore, is a safe place for them to get a tan.  

3. Prepare a business plan.

No entrepreneurial venture can get off the ground without a business plan that explains, in exhaustive detail, how the venture will operate. Industry research, staffing and equipment requirements, location information, financial analysis, and ownership structure are just a few of the pieces of information you are going to need to compose a successful business plan. Click here to learn more about business plan preparation.  

4. Secure funding.

Part of the reason that your business plan needs to be sound is that you will use it when trying to secure funding for your business, whether from a lending institution like a bank or from a private investor. You need startup capital to get your business off the ground, so make sure you have the necessary funds before you move any further.  

5. Choose a location.

You will want a business location that is visible and easily accessible from a high-traffic area, but you will also want a place where you won't have to pay the steepest rents in town. Look at a few potential office locations, keeping an eye out for offices that you won't have to renovate too much to turn it into a tanning salon.  

6. Renovate and outfit your location.

Inevitably, however, every new office location needs a bit of renovating and outfitting before it can become a tanning salon. Equipment like tanning beds, lamps, and spray tan systems are important, but so are reception areas, nice bathrooms, and rooms where customers can tan in private.

7. Consider the promotional side of things.

From the name of your business and the signage outside of your office to billboards around town and advertisements in local newspapers and magazines (or even on TV), you will need to consider how you are going to promote your business to the public.  

8. Hire the staff.

Even if you are the sole proprietor of your business, you will need a small staff to make your tanning salon run like a well-oiled machine. Receptionists and attendants are key to making sure that any tanning salon keeps moving at a steady clip.

9. Acquire insurance for your business.

In most cases, tanning salons are extremely safe, but user error or malfunctioning equipment can result in injuries, and in case that happens, you will need insurance to protect your business from liability. Property insurance is also a must to protect your premises and equipment from vandalism and theft.  

10. Have your grand opening!

Once all the boxes are ticked on the checklist, it's time to have your grand opening! Invite friends and family in for a discount tan; set up advertising to announce the milestone. With any luck, you will have people pouring through your doors to see what your new business has to offer.

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Home » Beauty Care » Tanning Salon

A Sample Tanning Salon Business Plan Template

A tanning salon is a business that offers services for artificial tanning and skin beautification. Tanning salons usually specialize in one type of tanning; either UV-bed light tanning or booth spray tan application. Please note that some tanning salons also run complementary services such as health spas, fitness centers, mobile tanning locations, beauty parlors, hair salons et al.

Statistics have it that the Tanning Salons Industry in the United States of America is worth over $3.5 billion, with an estimated growth rate of 4.9 percent between 2022 and 2027. There are about 30,000 registered and licensed tattoo studios in the United States and they are responsible for employing about 150,000 people.

Steps on How to Write a Tanning salon business Plan

Executive summary.

Mariah Martins™ Tanning Salon, Inc. is a licensed tanning salon that will be based in Las Vegas, Nevada and the organization will be committed to serving those who need professional tanning services. We are going to be health-conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organizational structure.

Mariah Martins is the founder and CEO of Mariah Martins™ Tanning Salon, Inc.

Company Profile

A. our products and services.

Mariah Martins™ Tanning Salon, Inc. will provide a wide range of services such as;

• UV tanning services
• Spray-on tanning services
• Airbrush tanning services
• Body contour tanning services
• Sunless tanning services
• Running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• Merchandise sales of tanning-related products

b. Nature of the Business

Our tanning salon will operate the B2C – Business to consumer business model. We will offer our services directly to the end-user without any middleman arrangement.

c. The Industry

Mariah Martins™ Tanning Salon, Inc. will operate in the Tanning Salons industry.

d. Mission Statement

Our mission is to provide safe and healthy tanning services in a secured and relaxed facility and atmosphere.

e. Vision Statement

Our vision is to become the pacesetter in every city where we are located.

f. Our Tagline (Slogan)

Mariah Martins™ Tanning Salon, Inc. – Meeting Your Tanning Needs!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Mariah Martins™ Tanning Salon, Inc. will be formed as a Limited Liability Company, LLC. The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Salon Manager
• Tanning Specialists
• Cashier and Customer Service Officer (Receptionist)

i. Ownership / Shareholder Structure and Board Members

• Mariah Martins (Owner and Chairman / Chief Executive Officer) 51 Percent Shares
• Austin Martins (Board Member) 19 Percent Shares
• Sydney Lance (Board Member) 10 Percent Shares
• Moses Simone (Board Member) 10 Percent Shares
• Cynthia Jeremiah (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for tanning salon
• Highly experienced and qualified employees and management
• Access to supplies
• Highly secured and clean facility

b. Weakness

• Inability to initially manage the organization without falling back on savings
• Financial Limitations
• Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• Growing acceptance of tanning services
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.

i. How Big is the Industry?

The Tanning salon industry is a big and growing industry. The industry reached a market size of 3.5 billion U.S. dollars in 2023.

ii. Is the Industry Growing or Declining?

The tanning salon industry is growing. The market size of the Tanning salon industry in the US has grown 0.6% per year on average between 2017 and 2022.

Please note that the market size of the Tanning Salons industry in the US increased faster than the Other Services (except Public Administration) sector overall.

iii. What are the Future Trends in the Industry

The tanning salon industry is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are existing niches when it comes to tanning salons. Here are some of them;

• Spray Tanning Booths
• Tanning Salon
• Mobile tanning salon.

v. Can You Sell a Franchise of your Business in the Future?

Mariah Martins™ Tanning Salon, Inc. has plans to sell franchises in the nearest future and we will target major cities with a growing working class and upwardly mobile people who want to look beautiful and classy.

• The spread of coronavirus and similar pandemics
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Management of employees requires time, money, and efforts
• The FDA and the medical and health department could change their regulatory status and decide to enforce strict regulations that can strangulate new businesses
• The arrival of competitors within our market space.

i. Who are the Major Competitors?

• Beach Bum Tanning & Airbrush Salon
• Energy Spa Salon & Tanning
• Sun Rayz Tanning Center
• 4 Seasons Salon
• Bronze Republic Tanning Salon: Hillsborough
• Future Tan’s Tanning Spa
• Amoy Salon and Spa
• Gotham Glow Airbrush Tanning
• NY Sun Club Tanning & Airbrush
• South Beach Tanning Company
• Body Color Tanning Salon
• Club Tan Salon
• Hollywood Tans
• Cayman Tanning Salon
• Coconutz Tanning Salon
• Toasted Tanning Salon
• Glow Tanning Salon
• Sol Us Tanning Riverside
• Tanfastic Tanning & Hair Salon
• Sun Tan City

ii. Is There a Franchise for Tanning Salon Business?

Yes, there are franchise opportunities for the tanning salon business. Here are some of them;

• Hollywood Tans (Investment: $269,500)
• Planet Beach (Initial investment: $104,300 – $248,900)
• Tan Republic (Initial investment: $96,000 – $388,500)
• Palm Beach Tan (Initial investment: $441,196 – $769,350)
• South Beach Tanning Co. (Initial investment: $163,840 – $596,000)
• Executive Tans (Initial investment: $258,000 – $448,000)
• Rapid Wax (Initial investment: $78,750 – $190,150)
• iTan (Initial investment: $326,000 – $650,000)
• Desert Sun (Initial investment: $198,500 – $427,500)
• The Palms Tanning Resort (Initial investment: $489,750 – $517,000)
• The Tan Company (Initial investment: $393,354 – $739,928)
• Boca Tanning Club (Initial investment: $136,500 – $518,000)
• Beach Bums (Initial investment: $150,000)
• Tropi Tan (Initial investment: $191,500 – $380,000)
• Image Sun (Initial investment: $195,000 – $867,000)
• LA Sunset Tan (Initial investment: $247,900 – $652,500)
• Aruba (Initial investment: $150,000)
• Mirage (Initial investment: $126,000 – $286,000)
• Sol’exotica (Initial investment: $70,000 – $150,000).

iii. Are There Policies, Regulations, or Zoning Laws Affecting Tanning Salons in the United States?

Yes, there are county and state regulations for tanning salons and it is essential to state that each state has its requirements as there are different laws and costs per state, it’s essential to do your own research into local regulations and zoning policies.

California, Delaware, District of Columbia, Hawaii, Illinois, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New York, North Carolina, Oklahoma, Oregon, Rhode Island, Texas, Vermont, Virginia, Washington, West Virginia, banned the use of tanning beds for all minors under 18.

Oregon and Washington do allow some minors to use tanning devices with a medical exception. At least 44 states and the District of Columbia regulate the use of tanning facilities by minors. Please note that no tanning salon shall be permitted within a five-hundred-foot radius of any existing residence, recreation, park, civic facility, or religious establishment.

FDA regulates products that emit radiation, including sunlamp products and products that use sunlamp products, such as tanning beds and tanning booths. FDA also regulates medical devices and classifies them into one of three classes: class I, class II, and class III.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises adults above 18 years old who have the finance to do business with us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we will welcome in our tanning salon.

iii. Income Level

We don’t have any cap on the income level of those we are looking to welcome to our tanning salon.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are looking forward to welcoming to our tanning salon.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to welcoming to our tanning salon.

vi. Geographical Location

Anybody from any geographical location will be welcome in our tanning salon.

vii. Lifestyle

Mariah Martins™ Tanning Salon, Inc. will not restrict any person from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch the Attention of Potential Clients.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with other healthcare service providers and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (coupon books, billboards), and referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our clients.
• Create an efficient content marketing strategy.
• Create a community for our freelance marketers and influencers.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Mariah Martins™ Tanning Salon, Inc. will make sure it covers time, service delivery, supplies, premium, economy or value, and full tanning salon package for each of our clients. All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, hospitals, freelance marketers, and social media influencers to help refer clients to us.

Mariah Martins™ Tanning Salon, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our clients.

b. Inventory Strategy

The fact that we will need tanning salon supplies (gloves, extraction fans, shower caps, disposable clothing, nose plugs, baby wipes et al) per time means that Mariah Martins™ Tanning Salon, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Mariah Martins™ Tanning Salon, Inc. will make available to her donors and contributors;

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Mariah Martins™ Tanning Salon, Inc., we offer services, and the nature of services we offer does not accommodate return policy but we will make sure we give out incentives from time to time to our customers.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients. We will work with effective CRM software to be able to achieve our goal. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 45 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Tanning Salon?

• The business is open for the day’s work
• The beds and equipment are cleaned, adjusted, and set for the day’s job
• Customers are attended to
• Scheduled maintenance and servicing of equipment are carried out
• Marketing/website upkeep
• Administrative duties are carried out
• The business is closed for the day.

b. Production Process

There is no production process when it comes to a tanning salon business.

c. Service Procedure 

• Open facility and check tanning rooms, devices, eyewear, and restrooms for cleanliness. Mix sanitizer solutions and test concentration.
• Prepare for day’s operation: check appointments, gather client records and necessary paperwork, and conduct administrative duties.
• When clients arrive, have them sign in. Check their records, and explain the facility’s operations and their tanning session to them, after which you direct them to the tanning room. Once the client is ready, set the timer to the appropriate time.
• If the client is new, discuss the facility, explain services, packages, etc. Explain how an indoor tanning device works. Give them a tour of the facility. Show the client a tanning room. Show how the door locks. Explain how to operate the radio, how to turn the bed on when ready, how to shut the canopy, and show them where the emergency cut-off switch is.
• Have the client read and complete the client card. Make sure they have read the warning statement. Review the card for completeness. Make sure the client has signed and dated the card, recorded their birthday, stated that they are over 18 years old, or recorded parental consent signature if under 18 years old.
• Explain to the client the importance of protective eyewear. Make sure the client has and uses approved protective eyewear and signs the eyewear statement. Advise them to remove contact lenses and to apply 15 SPF lip protection.
• Check the user’s skin type and recommend proper exposure time and a schedule that will provide the best results.
• Set the timer to the proper time, not to exceed the maximum time.
• Record the date, length of exposure, and the name and initials of the employee who assisted on the client record.
• Send the client into a clean and properly sanitized bed to tan.
• Schedule the client’s next appointment.
• Clean and sanitize tanning devices, eyewear, and rooms after the client’s use.
• Measure sanitizing solution concentration twice daily.
• Check supplies daily i.e., eyewear, lotions, cleaners, and other products.
• At the end of the day, check client records and documents, count down, and clean the facility.

d. The Supply Chain

Mariah Martins™ Tanning Salon, Inc. will establish a business relationship with wholesale supplies of tanning salon supplies.

e. Sources of Income

Mariah Martins™ Tanning Salon, Inc. will make money from;

• Providing UV tanning services
• Providing spray-on tanning services
• Providing airbrush tanning services
• Providing body contour tanning services
• Providing sunless tanning services
• Merchandise sales of tanning-related products.

Financial Plan

A. amount needed to start our tanning salon.

Mariah Martins™ Tanning Salon, Inc. would need an estimate of $385,500 to successfully set up our tanning salon in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $70,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $120,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Mariah Martins™ Tanning Salon, Inc. will not build a new facility for our tanning salon; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Tanning Salon Business?

• Cost of stocking up supplies (gloves, extraction fans, shower caps, disposable clothing, nose plugs, and wipes et al)
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Maintenance and repair of equipment
• Salaries of employees

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $45,000 Per Year
• Salon Manager – $35,000 Per Year
• Tanning Specialists – $30,000 Per Year
• Cashier and Customer Service Officer (Receptionist) – $26,100 Per Year

f. How Do You Get Funding to Start a Tanning Salon Business?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your service.

At Mariah Martins™ Tanning Salon, Inc. our service charge will range anywhere from $20 to $150 depending on the nature of the service rendered.

• Spray tanning: $20 to $35
• Airbrush tanning: $30 to $90
• Mobile tanning: $60 to $150

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $500,000n

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (30% of revenue generated)
• Second Fiscal Year (FY2): (35% of revenue generated)
• Third Fiscal Year (FY3): (45% of revenue generated)

d. Profit Margin of a Tanning salon 

The ideal profit margin we hope to make at Mariah Martins™ Tanning Salon, Inc. will be between 35 and 50 percent on service charges.

Growth Plan

A. how do you intend to grow and expand .

Mariah Martins™ Tanning Salon, Inc. will grow our tanning salon by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Mariah Martins™ Tanning Salon, Inc. plans to expand to Sumter, South Carolina, Tinton Falls, New Jersey, Santa Fe, California, Stillwater, Oklahoma, Longboat Key, Florida, Wintergreen, Virginia, Charleston, West Virginia, Palm Beach Gardens, Florida and Portland, Oregon.

The reason we intend to expand to these locations is the fact that, for example, Portland boasts of having the highest number per capita in the U.S. — one for every 11,286 residents, and they are known to patronize tanning salon services.

The founder of Mariah Martins™ Tanning Salon, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Mariah Martins is already grooming her daughter Adele Martins to take over from her. Adele Martins is at the moment being groomed to go through the company’s employment process without any bias.

More on Tanning Salon

Tanning Salon Safety: Guidelines and Policies Your Salon Must Follow

• Loukas Gregory
• May 17, 2022

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If you’re opening a tanning salon , it’s important to familiarise yourself with tanning salon safety laws. It’s your responsibility to ensure your salon complies with relevant regulations and sunbed use guidelines. Not only is this important for legal reasons, but it also helps to protect your staff and customers.

In this article, we’ll explain UK health and safety regulations regarding the use of sunbeds. We’ll also discuss how tanning salon software can help you stay compliant.   

What Is the Legal Age for Sunbed Use (UK)?

According to the Sunbeds (Regulation) Act 2010, it is illegal for under-18s to use UV sunbeds. This means that, as a tanning salon owner, you must ensure that nobody under the age of 18:

• Uses a sunbed
• Is offered the use of a sunbed
• Is present in a ‘restricted zone’ (any room or space, wholly or partly enclosed, in which a sunbed is located)

Failure to comply with these sunbed regulations could result in a fine of up to £20,000. So, you must take all reasonable steps to ensure that every customer is over the age limit.

For example, ask new clients for photographic ID and train staff in recognising fraudulent documents. You can also use software such as ActiveSalon to check the customer’s date of birth when booking online.

What Other Sunbed Regulations Are There?

Besides age restrictions, there are a number of additional sunbed laws and regulations that you must follow. These primarily fall under British Standards, the Health and Safety at Work Act (1974) and the Management of Health and Safety at Work Regulations (1999).

Safe Limits for UV Irradiation

In the UK, there is a legal limit on the maximum amount of UV radiation that sunbeds can emit (British Standards 60335-2-27).

Your tanning beds must not exceed a solar irradiance level of 0.3 watts per square metre. This is equivalent to the midday Mediterranean summer sun. Any output above this carries an increased risk of burning and is deemed unsafe.

Managing Sunbed Health and Safety Risks

As a sunbed operator, you must carry out a risk assessment on your equipment – namely, the risks of UV exposure. This involves:

• Identifying who may be harmed and how (both short- and long-term effects)
• Recording your findings (if you have 5 or more employees)
• Informing staff of the results of the risk assessment

You’re obligated to take measures to control these risks ‘as far as is reasonably practicable’. For example, ensure customers wear eye protection while using the beds. You should also advise clients on safe levels of UV exposure according to their skin type.

We recommend having each client sign a legal disclaimer acknowledging and consenting to any potential health risks. You can store and view signed disclaimers digitally using tanning salon software .

Local Authority Legislation

There’s no legal requirement in the UK for tanning salons to be licensed. However, some local authorities may introduce licensing, restrict how your business operates or mandate regular inspections.

This will vary depending on where your business is located. For example, in Wales, sunbeds must be supervised by a ‘competent person’ at all times. Find your local council for more details.

Is There Voluntary Guidance for Tanning Salons?

Beyond UK tanning salon safety laws, the Health and Safety Executive (HSE) has published voluntary guidance for tanning salons. You should:

• Have trained staff present while customers are using your equipment
• Provide ongoing health and safety training for your staff, and keep training records
• Have effective procedures in place to provide immediate assistance to clients using sunbeds
• Set up screens between sunbeds used in the same room
• Clean and sanitise all equipment between sessions
• Provide eye protection (goggles) for customers and staff
• Reassess exposure requirements after replacing UV tubes

While these protocols are not mandatory, they will help you to provide a safe, professional service. We also recommend registering with the Sunbed Association and following their code of best practice. 

Sunbed Safety Guidelines for Users

The HSE also offers sunbed usage guidelines for tanning salon customers. They recommend that individuals should not use sunbeds if they:

• Have fair skin that burns easily (Fitzpatrick skin type I or II)
• Were sunburned in the past, particularly in childhood
• Have a family history of skin cancer
• Have many freckles and/or moles
• Have a medical condition that is worsened with sunlight
• Are taking medication that increases photosensitivity
• Have existing skin damage due to UV exposure

You should ask for this information in your new client forms and warn against tanning if these criteria apply.

How Can ActiveSalon Help You Stay Compliant?

ActiveSalon is the UK’s leading software designed specifically for tanning salons. Stay compliant with the help of built-in tanning industry guidelines and safety policies.

Our intelligent system will cross-reference each client’s date of birth to ensure they’re over 18 before making a booking. ActiveSalon’s skin-typing and appointment history features allow you to thoroughly assess each customer’s personal risk and prevent over-tanning. Store and access your clients’ signed disclaimers using our secure, cloud-based customer database.

To discover more amazing features, start your free trial of ActiveSalon today. Contact us on 0161 507 1598 or through email at [email protected] .

Loukas has been a part of the tanning industry since 2013; what he doesn’t know isn’t worth knowing! As a Director of SolarTrack Systems, his responsibilities don’t just include ActiveSalon, but a variety of different tools and packages.

Contact ActiveSalon today!

Ready to take your tanning salon to the next level? Call us at 0161 507 1598 , contact us , or try our free trial by clicking the button below…

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