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Cover Letter for Business Development Executive – The Complete Guide

Are you a visionary with a passion for transforming businesses into industry giants? Then a career in business development can be your path to success. A business development executive works for the growth of the business by analyzing and grabbing new business opportunities. They develop strategies to capitalize on new market opportunities. To land a business development executive job, you need to have a compelling cover letter. In this blog, we will share with you the steps to write a cover letter for a business development executive that will get you shortlisted for an interview!

Table of Contents

Steps to Write a Cover Letter for Business Development Executive

A cover letter allows you to connect with the recruiter and even helps you to get an interview for the role you wish to apply. Therefore, writing a cover letter is an essential task. Here are the steps to write an impressive cover letter for a business development executive.

Step 1: Conduct Thorough Research

Researching before you write a cover letter allows you to clearly understand what points you need to put forward to draw the attention of the recruiter. Follow these steps while researching:

• Analyze the job description to understand the requirements of the position and the recruiter. It will help you shortlist the key skills and achievements relevant to the position. 
• Go through the company website and social media handles. It will aid in getting familiar with the company culture.
• Last but not least, scan through your resume. It will help you avoid making your cover letter a replica of your resume.

Step 2: Begin the Cover Letter with a Header

An ideal job application letter for a business development executive begins with a header where the personal information of the sender is mentioned. Here’s what it looks like:

Your Name  Address  Contact Number  Email Address  Date (MM, DD, YY)

Step 3: Make it Personalized with a Salutation

Salutation can make a big difference in your cover letter by setting a personalized and positive tone. Here are the two situations that you may confront while writing the salutation:

Case 1: You know the name of the recruiter. Then you can address your cover letter as – Dear Name  Case 2: You don’t know the name of the recruiter. First, try to find the name of the recruiter on various platforms such as the company website, X (formerly Twitter), etc. If you still can’t find the name, then address the cover letter as – Dear Hiring Manager

Step 4: Compose a Catchy Introduction

Begin the cover letter with a brief and detailed introduction of yourself, this may include your educational qualifications and work experience. Additionally, inform the recruiter of the position you are applying for, how you came across it, and what makes you interested in the position.

Step 5: Craft A Professional Body for Your Letter

This is where you get to impress the recruiter with your strong points. Ensure you highlight your skills relevant to the position and job description. As a fresher, you can highlight your skills, achievements, and internships, if any. As an experienced professional, on the other hand, you can highlight either your skills or work experience and achievements.  Additionally, you can share your career objective and how this job aligns with it. This will allow you to communicate that you have a clear idea about your future goals and impress the recruiter. Here are some key differences between hard and soft skills that you can highlight:

Step 6: End with a Summary and Call-to-action (CTA)

The closing paragraph of the cover letter for a business development executive is an essential part of the cover letter as it leaves a lasting impression on the recruiter. Ensure to seize the opportunity and make the most of it. Here, you can talk about the following things to make it compelling: 

• Summarize your skills and achievements while emphasizing why you are the best candidate for the position.
• Request for an interview for further discussion.
• Thank the recruiter for considering you for the position.
• Remember to attach your resume at the end, either as a link or a PDF file.

Step 7: Make Edits (If Required)

A cover letter with errors might come off as unprofessional and reduce the chances of you getting a callback. Ensure to proofread your cover letter in the end and make the required edits. Do look out for the following red flags: 

• Spelling and grammatical errors.
• Any false information to avoid miscommunication.
• The details provided do not align with the job description of the position.

Cover Letter Sample for Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take assistance from it to craft an effective cover letter.

Cover Letter Sample for a Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take guidance from this sample letter to craft a compelling cover letter that highlights your strong points and persuades the recruiter to schedule an interview with you.

Cover Letter for a Business Development Executive: Do’s and Don’ts

Follow these do’s and don’t to create the best job application letter for a business development executive.

• Make your cover letter personalized. It shows your care for the job and your hard work.
• State examples or provide data to support your achievements. This helps to make you sound confident and convincing.
• Keep a professional font style (Times New Roman, Arial, Calibre) and font size of 10-12 to ensure readability.
• Limit the word count to 200-400 words.
• Follow up with the recruiter after a week of applying.
• Create a generic cover letter.
• Provide achievements and other details vaguely.
• Experiment with new and creative fonts and compromise on readability.  
• Create a lengthy cover letter by writing about all of your skills.
• Make the cover letter entirely about yourself and neglect the benefit to the company.
• Do not forget to align your details with the job description and include keywords.

A cover letter is an excellent way to catch the eye of the recruiter and stand out from the crowd. However, drafting an impressive cover letter can get daunting. Follow the aforementioned steps, tips, template, and sample to craft the perfect cover letter for a business development executive job. If this blog has been helpful, check out our blog on business development executive interview questions to ace your next job interview!

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Shobha Saini, the Head of Human Resources at Internshala, has maintained a stellar track record in employee relations and talent acquisition. With eight exceptional years of experience, she specializes in strategic planning, policy-making, and performance management. A multi-talented individual, she has played a major role in strategizing HR practices in the organization.

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Professional Business Development Manager Cover Letter Examples for 2024

As you craft your business development manager cover letter, emphasize your track record of driving revenue growth. Showcase your ability to strategize and execute business plans effectively. Demonstrate your skills in client relations and negotiation within your cover letter. Illustrate how your leadership has translated into tangible successes for previous organizations.

Cover Letter Guide

Business Development Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Business Development Manager Cover Letter

Key Takeaways

Writing a cover letter as a Business Development Manager can be tricky. You've ticked all the boxes for your job applications, but that blank page for your cover letter looms large. It’s not about echoing your resume; it’s your chance to share that one standout achievement you're so proud of. Keep it crisp, shun the clichés, and target a single page to make your professional story engaging. Let’s dive in and craft a letter that truly reflects your business acumen.

• Create a business development manager cover letter to persuade the recruiters you're the best candidate for the role;
• Use industry-leading business development manager cover letter templates and examples to save time;
• Dedicate your business development manager cover letter space to your best achievement;
• Make sure your business development manager cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your business development manager cover letter will be ready for you to (tweak and) submit for your dream job.

If the business development manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Business Development resume guide and example
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Business Development Manager cover letter example

PETER CONNOLLY

New York, NY

+1-(234)-555-1234

[email protected]

• Quantifiable Achievements: Mentioning specific metrics, such as a 15% sales increase or securing $2M in new business, provides concrete evidence of past success and ability to generate revenue.
• Relevant Experience: Highlighting experience with CRM data and targeted campaigns demonstrates familiarity with tools and strategies important for a Business Developer role.
• Understanding of Role: Articulating an understanding of the position by discussing market analysis acumen and customer acquisition suggests a clear alignment between the applicant's skills and the job requirements.
• Call to Action: Ending the cover letter with a forward-looking statement about contributing to the company's objectives encourages the hiring manager to proceed with an interview.

What should your business development manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your business development manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your business development manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and business development manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your business development manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a business development manager cover letter

• Header: Include your name, contact information, and the date, which ensures the recruiter can easily reach out to you and knows when the cover letter was crafted.
• Greeting: Address the hiring manager by name to add a personal touch and show that you've done your research on the company.
• Introduction: Introduce yourself as a Business Development Manager and succinctly state your interest in the position and the company, highlighting your enthusiasm and how your skills align with the role.
• Body: Elaborate on your key achievements, especially those related to business growth, client acquisition, and strategic partnerships, as these are core responsibilities of a Business Development Manager.
• Closing: Conclude with a confident statement expressing your desire for a personal interview, and reiterate how your experience can bring value to the business development strategies of their company.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record in sales and revenue growth: Recruiters seek evidence of your ability to significantly increase a company's revenue, as this is a primary responsibility of a business development manager.
• Strong network and relationship building skills: Your ability to connect with clients, partners, and industry stakeholders is vital for creating business opportunities and strategic partnerships.
• Strategic thinking and analytical skills: Recruiters prioritize candidates who demonstrate the ability to develop and execute business strategies based on market analysis and competitive insights.
• Excellent communication and presentation skills: Clear, compelling communication is crucial for persuading and influencing key decision-makers, as well as effectively conveying the value proposition of products or services.
• Experience in contract negotiation and deal closing: Recruiters look for candidates who have successfully negotiated terms and closed deals, which directly contribute to company growth and profitability.
• Leadership and team management experience: Business development managers often lead teams, so showing that you have successfully managed and motivated a team to achieve targets is an attractive trait.

How to greet recruiters in your business development manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your business development manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Team,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear Talent Acquisition Team,

What to include in those first two sentences, or your business development manager cover letter introduction

Have you ever wondered what the best way is to present your profile in the business development manager cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their business development manager cover letter by:

• congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
• aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

What to write in the middle or body of your business development manager cover letter

Here's where it gets tricky.

Your business development manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your business development manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Ending your business development manager cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your business development manager cover letter ending .

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

What could you write about in your business development manager cover letter when you have no experience

Candidates with zero professional experience often struggle to write their business development manager cover letter .

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

We hope this business development manager cover letter writing guide has shown you how to:

• Format your business development manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your business development manager cover letter body;
• Write no more than two sentences in your business development manager cover letter introduction to set the right tone from the get-go.

Cover letter examples by industry

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Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

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Writing a Business Development Cover Letter (with Samples)

In this article, we'll cover:

Business Development Cover Letter Samples

How to write a business development cover letter, business development cover letter template.

Business development concerns handling the growth of organizations in a wide range of aspects. When writing a cover letter for a business development role, you might consider different jobs and their main duties:

• Business Development Executive
• Business Development Associate
• Business Sales Development Representative
• Business Development Officer
• Business Development Manager

A resume may list your skills, but a cover letter persuades. If you're on the road to a career in a specific area of business development, writing a cover letter shows your keen sense of business acumen for the job. 

This guide provides business development cover letter samples at the entry, executive, and managerial level that you can reference to hone your own business development cover letter. We even included a business development cover letter template at the end to simplify the process.

💼 Entry Level Business Development Cover Letter

The following is an entry-level business development cover letter for a Sales Development Representative Intern position. With no professional experience, the applicant draws on relevant skills from her co-op program and club activities in her cover letter.

Jane Doe 416-123-4567  [email protected]

December 1, 2022

XCess 2130 Hartway Drive  ON MZN 29S 

Dear Ms. Linds,

I am a second-year business undergraduate at BSU with a 4.0 GPA and very excited about the Sales Development Representative Intern position at XCess. From my leadership initiatives at BSU and experience as a co-op intern at DANWaves, I believe my prospecting expertise and interpersonal skills would be worthy to XCess.

At DANWaves, I strengthened my prospecting skills on a professional level. I worked alongside account managers to identify leads, assess risks, and close over 120 deals. I am also a versatile team player and collaborated with both sales and design teams to provide feedback for our website purchase funnels and create ad campaigns to identify 20% more customers on our social media channels.  

As an active DECA member from high school to now, I have participated in coordination and leadership initiatives. My role as a DECA officer at BSU has offered me the opportunity to arrange meetings, lead event coordination for new executives, and land business sponsorships for our chapter.

Being a part of a technology platform like XCess would be an exciting opportunity for me to contribute my outreach and lead strategizing experiences. I hope to dive into what I have to offer in an interview. 

Best Regards,  Jane Doe

💼 Business Development Manager Cover Letter

The following is a business development manager cover letter for a company that wants to increase its global reach. The candidate focuses on her multilingual background in her cover letter to speak to the company's key objective.

Jane Doe 216-123-4567  [email protected]

NOLLAB 1234 Danforth Street, OH 43123

Dear Mr. Sands,

I am interested in your Business Development Manager opening at NOLLAB. With over 5 years of experience working with corporations in North America and EU regions, and fluency in English, French, and Spanish, I would like to facilitate your expansion into the global market.

My pioneering vision has always guided my drive to increase market reach. Previously, I was in a leading role as a Business Development Manager at XYNet, where I developed client acquisition skills from our partnership work in the US and EU regions (France and Spain) through cold-calling and networking efforts. Furthermore, I am also well-versed in maintaining B2B and B2C relations as a former Account Manager at GenInc. During my time as a BDM, I took ownership of project deadlines by overseeing departments from our production, marketing, and operations departments.

Market research is a crucial component of global client acquisition. I researched market competitors and provided informed reports by using CRM systems to target sales leads from our global analytics. 

Your mission for international outreach is perfect for the comprehensive mindset I have to bring to global markets. I would like to meet up and unpack how my cross-cultural and cross-departmental communication and leadership roles contributed to market expansion.  I would be happy to provide further information regarding my qualifications and experience. 

Kind Regards, Jane Doe

💼 Business Development Executive Cover Letter

The following is a business development executive cover letter that relates resourcefulness and multi-departmental skills to serve a startup. Despite the candidate's corporate background, she moves the focus of her cover letter to the company’s search for creative problem-solving.

December 1, 2022.

SAEats 4321 Conners Road, OH 43321

Dear Ms. Reeds, 

Your opening position for a Business Development Executive at SAEats speaks to my passion for creative problem-solving. At AXL, I worked with corporate clients in the food industry for 3 years, where I developed innovative planning and relationship-building skills that I want to bring to a food delivery startup. 

To develop innovative plans for corporations, I paved the way for new markets by identifying opportunities. I was thoroughly engaged in networking efforts and conducted detailed competitor analysis to prioritize where to increase our sales efforts. My results-oriented approach led to the development of lead strategies that increased our sales conversion rate by 70%.

As a former Business Development Executive at AXL, I tracked and found 500 leads using CRM systems. I maintained updated contracts and provided support for B2B relationships with food suppliers, packaging manufacturers, and supermarket retailers—increasing client retention by 15%. A team player at heart, I worked with our sales team to drive our ROI up by 10% by cross-selling and upselling products that meet our client’s needs. 

Although I come from a corporate background, my resourceful approach and abilities to build lasting relations will be great additions to the startup environment of SAEats. It would be a pleasure to meet you face-to-face to unfold my experiences in generating leads. 

Sincerely, Jane Doe

💡 Format for a Business Development Cover Letter 

1. A clear subject line (for emails):

If you are emailing your business development cover letter, write your desired job position in the subject line.

For instance:  Jane Doe – Sales Development Representative Application

To intrigue the recruiter, you can add a needed quality to boost the subject line of your business development cover letter. For instance, if you are emailing an entry-level business development officer cover letter:

Analytical Planner Seeking Business Development Officer Position

2. Greetings :

Start your business development cover letter by directly addressing the recipient. Search with the online tools ( social media, company website, job descriptions, etc. ) you have at your disposal to find an exact name. If not possible, address your business development cover letter to “ Hiring Manager ” or “ Hiring Team ”.

3. Body paragraph(s) :

Begin your business development cover letter with the desired position, the company name, and a description of how the company’s values align with your skills.

The following sample paragraph is a cover letter introduction for an applicant with no experience in the particular role:

I am thrilled to learn about your Business Development Officer opening at DelHealth. Your search for a candidate who is knowledgeable about influencing governmental policies ties in with my experiences as a Government Relations Specialist at LNS, where I drafted proposals, built relations between governmental stakeholders, and strategized policies. At XY University, my concentration for my International Studies major was in Global Health, and I share your mission in improving US healthcare systems.

Next, your business development cover letter should show how you deliver. Supplement your results with metrics and use the introduction of your business development cover letter as a guide for the skills and accomplishments you will discuss in your middle paragraphs. Refer to the company’s mission to make a case for why you want to work there. 

4. Closing :

Close off your business development cover letter with a call to action and an interview invitation.

The following is a sample closing for a business development associate cover letter:

My constant search for new market trends, along with my wealth of experience in supply chain management and proposal preparations, are a preview of what I have to offer to the role of a Business Development Associate at XY Group. I would love a follow-up interview to discuss my market-updated strategies in client acquisition.

5. Sign-off :

End your business development cover letter with a polite and inviting sign-off ( Best Regards, Sincerely, Kind Regards, etc. ).

Avoid sounding over-the-top or inappropriately personal ( Thanks, See ya, Love, etc. ) in your business development cover letter.

6. Your contact information (for emails) :

When sending a business development cover letter over email, invite recruiters to respond by adding contact information ( phone number, email address, links to online profiles ) to your signature. 

💡 Tips for Writing a Business Development Cover Letter

Customize your cover letter for different companies.  Take a look at the company’s mission statement, usually on their “About” page, to understand the nature of the workplace and the job. Craft your business development cover letter accordingly and discuss how your results and approaches match the company’s values. 

1. Highlight relevant skills:

Business development comes with all sorts of targeted knowledge and one of the ways recruiters may find your cover letter is by using ATS systems, which scour for certain skills by filtering keywords.

Here are a few to look out for when writing your business development cover letter:

• Relationship-building
• Organizational
• Contract negotiation
• Interpersonal communication
• Strategy planning
• Verbal & written communication
• Customer service
• Presentation 
• Market intelligence

2. End with a compelling call to action:

Intrigue the recruiter in your CTA by framing your interview invite as a chance to understand what you have to offer. Tie the CTA of your business development cover letter to the organization's mission to grab the recruiter's attention.

3. Proofread your cover letter:

Carefully read through your cover letter and remove any typos or errors to make it professional. 

4. Underscore educational experiences:

If you have no professional experience in business development, draw the focus of your cover letter to your educational experiences ( e.g. internship, course presentations, club experiences ). Mention relevant skills from shadowing stakeholders in your business development cover letter, for instance.

Whether you are applying to an entry-level or a more experienced business development job, you can use the cover letter template below to remember the general components you should include in your business development cover letter.

[ Full Name ]  [ Phone Number ]  [ Email ]

[ Recipient Name ]  [ Company Name ]  [ Company Address ]

Dear [ Recipient Name ] , 

Your opening for a [ desired position ] at [ company name ] excites me. I also share your values in [ organization values or mission ] . My role as [ previous/current role ] at [ previous/current company name ] gave me the opportunity to foster [ soft skills ] that I believe would be valuable to your goal in [ company objective ] .  

To deliver [ relevant soft skill ] , I used [ hard skills ] to help businesses with [ list tasks and responsibilities ] , leading to [ result with metric ] . My passion for [ shared interest with company mission ] can also be exemplified by my approaches to [ job responsibilities ] , where my experience in [ list hard skills ] improved [ results with metrics ] . 

I would love to assist your journey in [ company mission ] . An interview would be appreciated to expand on what I have to offer in [ relevant skills ] . 

[ Best Regards/Sincerely/Kind Regards ] ,  [ Full Name ]

[ Phone Number ] (Optional)  [ Email ] (Optional)  [ Profile Link ] (Optional)

🔑 Key Takeaways 

• Pay attention to how cover letters for an entry level, managerial, or executive level business development job differ in skillset and tone. 
• Applicants with no experience in a specific business development job can draw on relevant educational internships or roles in their cover letter.
• Refer to the company’s mission to guide the body and closing of your business development cover letter.
• Proofread your business development cover letter.

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--- Originally written by Flora Lai ---

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1 Business Development Manager Cover Letter Example

Business Development Managers excel at identifying opportunities, forging strategic partnerships, and driving growth, all while maintaining a keen eye on the market landscape. Similarly, your cover letter is your chance to showcase your ability to spot potential, build relationships, and contribute to a company's success. In this guide, we'll delve into the best cover letter examples for Business Development Managers, helping you to articulate your unique value proposition.

Cover Letter Examples

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The best way to start a Business Development Manager cover letter is with a compelling opening line that grabs attention and immediately showcases your relevant experience or understanding of the company's needs. For example, "With a proven track record of increasing revenue by 30% year-over-year, I am excited about the opportunity to contribute to [Company Name]'s growth as your next Business Development Manager." This approach demonstrates your value proposition and aligns it with the company's objectives, setting a confident tone for the rest of your letter. Tailoring the introduction to the specific company and highlighting a significant achievement relevant to the role will make your application stand out.

Business Development Managers should end a cover letter by summarizing their interest in the role and the value they can bring to the company. This can be done by reiterating key skills or experiences that align with the job description. They should also express enthusiasm for the opportunity to contribute to the company's growth and success. For example: "I am confident that my experience in driving business growth, coupled with my passion for innovative strategies, would make me a valuable asset to your team. I am excited about the possibility of contributing to [Company's Name] and look forward to the opportunity to discuss how I can help achieve your business objectives." Finally, they should thank the reader for considering their application and express a desire for further discussion. For instance: "Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name.

A Business Development Manager's cover letter should ideally be about one page long. This length is sufficient to clearly and succinctly present your qualifications, experience, and interest in the role without overwhelming the reader. It's important to remember that hiring managers often have to go through numerous applications, so keeping your cover letter concise and to the point increases the chances of it being read thoroughly. As a Business Development Manager, you should focus on highlighting your key achievements, skills, and experiences that are directly relevant to the role you're applying for.

Writing a cover letter with no experience as a Business Development Manager can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting and if you have any mutual connections with the company. 2. Highlight relevant skills: Even if you don't have direct experience, you likely have skills that are relevant to the role. These could include project management, strategic planning, customer relationship management, negotiation, or sales experience. Use specific examples to demonstrate these skills. 3. Show your understanding of the role: Research the role of a Business Development Manager and the company you're applying to. Show in your cover letter that you understand what the job entails and how you could add value to the company. 4. Demonstrate your enthusiasm: Employers want to hire people who are passionate about the work they do. Show your enthusiasm for the role and the industry. 5. Close with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute to the company. Thank the hiring manager for considering your application and express your hope for further discussion. 6. Proofread: Make sure your cover letter is free of errors. This shows your attention to detail, a key skill for a Business Development Manager. Remember, your cover letter is your chance to make a strong first impression. Even without direct experience, you can still present yourself as a strong candidate by focusing on your relevant skills and demonstrating your understanding and enthusiasm for the role.

Related Cover Letters for Business Development Managers

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Business Development Manager Cover Letter

Related Resumes for Business Development Managers

Business development manager resume example.

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14 business development manager cover letters.

Approved by real hiring managers, these Business Development Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Business Development Manager
• Senior Business Development Manager
• Senior Business Development Executive
• Business Development Representative
• Business Development Associate
• Alternative introductions for your cover letter
• Business Development Manager resume examples

Business Development Manager Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

By stating specific, quantifiable achievements, this cover letter demonstrates the candidate's ability to drive results and make a meaningful impact on the business.

Cross-Functional Leadership

This sentence highlights the candidate's leadership skills and ability to work with diverse teams, which are key qualities for a Business Development Manager.

Passion for the Industry

Expressing excitement for the potential impact of the role shows that the candidate genuinely cares about the company's mission and is not just applying to any job.

Passionate Connection to Company

This cover letter stands out because it isn't just about the job, it's about the company, Amazon. You don't just want any Business Development Manager role, you want this one. You've shown that you understand and admire what Amazon is doing, and you want to add your strength to their mission. This kind of enthusiasm is contagious and can make recruiters excited to meet you.

Quantifiable Success

Nice job! Adding numbers can be challenging in some roles, but you nailed it. You've shown that you can not only handle the demands of business development but that you can excel, leading to impressive growth. This makes you look like a safe bet for continued success, which is exactly what recruiters are looking for.

Confidence in Potential Contribution

You're not simply stating that you're a good fit for the role, you're confidently asserting that you can contribute significantly to Amazon's business development goals. This level of confidence, backed up by your proven track record, is likely to impress and persuade hiring managers.

Excitement about Future Prospects

This isn't just a job to you, it's a thrilling opportunity. By expressing your excitement about working in the rapidly evolving market landscape that Amazon operates in, you're showing the hiring manager that you're highly motivated and ready to face new challenges.

Express Enthusiasm for Relationship Building

When you talk about business development as not just a 'chase' but an 'art of crafting relationships', it provides a deeper insight into your work ethic. It shows you value longevity and mutual benefits in business relationships, which is key in strategic alliances and partnership roles.

Link Your Excitement to Company's Vision

Sharing your excitement about Google's specific vision reveals you've taken time to understand the company's ethos and align it with your own professional interests. It shows that you're looking beyond the job role and are interested in contributing to the larger vision of the company.

Highlight Alignment with Company's Core Values

By emphasizing your attraction to Google's commitment to innovation, it shows that you value the same principles. It also subtly demonstrates how your passion can contribute to the company's growth and aligns with its core goals.

Express Eagerness to Contribute

Showing that you're eager to bring your expertise to the team reveals your enthusiasm and readiness to contribute from day one. This proactive approach can be appealing to hiring managers who are looking for candidates who can hit the ground running.

End on a Warm Note

Ending with 'Warmest regards' conveys a sense of professionalism, while also maintaining a friendly tone. It leaves the reader on a positive note, which is important when you want your letter (and yourself) to be memorable.

Show your business development impact

Sharing a story about a significant deal you closed shows me you're capable of making big things happen.

Detail your skills and achievements

It's helpful to know exactly what you're good at and the results you've delivered. This tells me you're skilled and have a track record of success.

Highlight a standout partnership

Mentioning a specific, successful alliance you forged demonstrates your strategic thinking and ability to find win-win situations.

Connect your experience with the company's mission

Understanding and relating to the company's goals makes you seem like a good fit for the team.

Express eagerness to contribute

Saying you're looking forward to the discussion shows me you're genuinely interested in the role and eager to make a difference.

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Highlight your admiration for the company

Expressing your long-standing respect and excitement for the company grabs attention. It shows that your interest is not superficial, but built on an understanding of what the company stands for.

Summarize your career achievements

Detailing your past successes, especially with quantifiable results, makes your experience tangible. It shows you’re capable of making a significant impact which is exactly what hiring managers are looking for.

Align your experience with the company’s goals

Stating how your experience directly supports the company's objectives demonstrates you've thought about how you can contribute to their success. It also shows you understand what the company values.

Share your enthusiasm for the team

Mentioning your excitement to work with the team emphasizes that you value collaboration and are eager to be part of the company culture. This shows you're not just about the role but also about fitting in with the team.

End with a proactive statement

Concluding with a forward-looking statement about discussing your role in the company shows confidence and a readiness to move to the next step. It leaves a positive, assertive final impression.

Connect with the company's values

When you express admiration for the company's goals, like Salesforce's focus on innovation, it shows you share their values and are likely to be a motivated employee.

Talking about specific achievements, such as growing a client base by 30%, proves you have the skills to drive business growth.

Highlight significant achievements

Mentioning a major deal you closed puts a spotlight on your ability to handle big tasks and contribute significantly to the company's success.

Match your passion with the company mission

Showing that your personal drive aligns with the company's mission, like connecting companies with their customers, makes you a compelling candidate for the role.

Express your eagerness to contribute

A polite thank you and expressing your desire to discuss your contribution demonstrates professionalism and a proactive attitude.

Senior Business Development Manager Cover Letter Example

Enthusiasm for the company's mission.

Good job connecting your personal interests with the company's mission. You're not just interested in what you'll be doing, but you're excited about the impact you could make on Microsoft's forward momentum. This is a compelling way to show recruiters that you're not just looking for a job, but a mission to contribute to.

Highlighting Key Achievements

Excellent job providing specific examples of your achievements. By detailing how you were pivotal in securing a strategic partnership which led to a significant increase in sales, you're demonstrating your capability to deliver tangible results. This is a strong way to show your value and potential contribution to a new employer.

Expressing Value to the Company

You've done a great job of confidently expressing how your skills could benefit Microsoft. By asserting that your ability to drive business growth through strategic partnerships and innovative market strategies will be a valuable asset, you're making a persuasive case for why you'd be a great hire.

Showing Drive and Motivation

By expressing your excitement at the potential to influence Microsoft's growth trajectory, you're demonstrating that you're not just looking for a job, but a challenge. This kind of motivation and drive is appealing to hiring managers, as it indicates you're likely to be a proactive and engaged employee.

Share the start of your business development journey

Telling me about your first big win gives a personal touch to your story and shows your growth in the field.

Quantify your business growth success

Numbers help paint a clear picture of your ability to expand a client base and drive revenue, making your accomplishments feel more real and impressive.

Show alignment with the company's values

Expressing excitement about the company's mission suggests you're not just a fit for the role, but also for the company culture.

Emphasize your strategic and relational skills

Confidence in your relationship building and strategic planning abilities tells me you're ready to tackle the challenges of a senior role.

End with a forward-looking statement

Your concluding remark signals you're proactive and looking forward to contributing to the company's future.

Show passion for the company's mission

Explaining why you admire the company can connect your personal values to its goals. This sets a strong start.

Quantify your achievements

Telling us about your success with hard numbers makes your past work stand out. We see the real impact you had.

Align experience with company culture

When you link your past work to our culture, it shows you're not just fit for the job but also the environment.

Express excitement to contribute

Talking about what you can bring to the team makes us eager to see you in action. It's promising.

Close with eagerness to engage

Ending your letter by looking forward to further discussions shows initiative and genuine interest in joining us.

Share your admiration for the company's philosophy

Showing genuine enthusiasm for HubSpot's approach indicates that you are not just looking for any job, but are specifically interested in contributing to their team.

Illustrate your track record in business development

Detailing your success in closing over $1.2M in new business and landing key accounts highlights your capability to bring valuable clients to the company.

Align your goals with the company's commitment

Expressing your draw to HubSpot's commitment to growth shows that you understand and are excited about the impact you can make within the company.

Express gratitude and willingness to discuss further

Thanking the employer for considering your application and showing eagerness to elaborate on your skills in a discussion portrays humility and readiness to engage.

Close with a professional and sincere sign-off

Ending your cover letter with a sincere sign-off reflects a respectful and professional demeanor, essential for a positive first impression.

Senior Business Development Executive Cover Letter Example

Highlight the importance of storytelling.

When you talk about the importance of 'stories we create and share' in business growth, it shows you understand that business isn't just about numbers, but about the narrative. This is an important trait for a business development executive, as storytelling can be a powerful tool for connecting with partners and clients.

Align Your Professional Ethos with the Company's

By stating that Amazon's approach resonates with your professional ethos, you're demonstrating a clear alignment of values. This is crucial, as it shows you're not just interested in the role, but in the company's overall mission and vision too.

Express Excitement for Market Influence

Showing your enthusiasm for being part of a team that shapes the future of the market paints a picture of an ambitious and forward-thinking professional. It suggests that you're not just looking for a job, but for a platform to make a significant impact.

Emphasize Your Passion for Bridging Gaps

Using a metaphor like 'building bridges' to describe your work not only adds a creative touch to your cover letter, but also highlights your ability to connect different aspects of business development - in this case, innovation and practicality.

End with a Forward-Looking Note

Ending your letter with 'Best regards' followed by the prospect of contributing to Amazon's story reinforces your enthusiasm about the role and leaves the reader with a positive impression of your professional outlook.

Business Development Representative Cover Letter Example

Connect your degree to your job passion.

Starting with your educational background in a related field shows you have a foundation. It's good to connect this directly to your interest in the role. This shows a natural progression to the position you’re applying for.

Show your business development impact during internship

Talking about specific projects where you worked with a business development team and the outcomes (like securing meetings and signing contracts) shows real-world experience. This is very valuable, even at an internship level.

Detail skills gained through practical experience

Highlighting specific skills developed, such as writing proposals and preparing presentations, is a strong move. It shows you have hands-on experience that is directly relevant to a business development role.

Express a personal connection to the company’s mission

Sharing a personal reason for your interest in the company and how you align with its goals makes your application more compelling. It shows you're not just looking for any job, but you're interested in this company specifically.

Close with a call to action

Ending your cover letter by expressing eagerness to discuss your contribution to the company further is a good strategy. It's polite and shows initiative.

Connect personal experience with job relevance

When you share how you've used a company's product or service in your own life, it shows me you understand its value. This helps me see you're genuinely interested in the role, not just applying randomly.

Telling me about the business leads you generated during your internship helps me picture the impact you could have here. It's good to see numbers; it makes your contribution clear and more impressive.

Highlight your communication skills

Strong communication is key for a business development representative. By stating your ability to build good relationships with clients and learn eagerly, you're ticking off major boxes for what I look for in a candidate.

Show enthusiasm for growth

Your closing remarks about wanting to learn and grow with the team stand out. It's not just about what you can do now but also how you plan to contribute in the long run.

End on a professional note

Signing off with 'best regards' and expressing gratitude for the consideration gives a polite and professional ending to your letter. It leaves a good last impression, which is always a plus.

Business Development Associate Cover Letter Example

Highlight alignment with company values.

Your cover letter shines when you show that what matters to the company matters to you too. It's a meaningful start.

Demonstrate impact through collaboration

Sharing examples of how you've supported team goals with tangible results speaks volumes about your teamwork and impact.

Show enthusiasm for the company's vision

Your excitement about the company's approach and products tells us you're more than ready to contribute to our mission.

Link your skills to the job needs

Matching your abilities to what the job requires shows you're not only qualified but also attentive to our needs.

Concluding your letter by anticipating next steps expresses a proactive attitude and readiness for future discussions.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Business Development Manager Roles

• Business Development Associate Cover Letter Guide
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

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Business Development Cover Letter Samples & Examples That Worked in 2024

Calling your business development cover letter the unsung hero of your job application really isn't a stretch. Besides showcasing your most impressive skills and achievements, it's also responsible for communicating your passion and motivation for the job at hand. 

So, if you want to make sure that your cover letter really sticks the landing, delve into our comprehensive guide and discover all the best writing tips , sleek cover letter templates , and  detailed examples  you'll need.

Keep reading to discover our tips:

• Review essential business development cover letter samples
• Format your cover letter properly
• Create an effective cover letter header & headline
• Personalize the greeting on your business development cover letter
• Write an effective business development cover letter introduction
• Show your professional value through your skills and accomplishments
• Include powerful action verbs throughout your cover letter
• End your cover letter with a strong closing statement
• Avoid common mistakes in a business development cover letter
• Pair your cover letter with a relevant resume
• Explore the average salary and job outlook for business developers
• Access top resources for job-seeking business developers 

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Business development officer cover letter example

Why does this cover letter example work?

• Quantifiable achievements:  The candidate highlights tangible accomplishments from a previous role, such as reducing operating expenses by 15%, expanding the international client base by 120%, and increasing brand awareness by 500%. These specific metrics provide clear evidence of impact and effectiveness, making them a compelling candidate for the Business Development Officer position.
• Relevant qualifications:  The candidate emphasizes relevant educational background and professional certifications, including a degree in Business & Management with Economics and a Business Development Certificate. By showcasing these qualifications, the candidate demonstrates the necessary knowledge and skills for the role.

What could be improved?

• Varied sentence structures: While the content of the letter is strong, many sentences begin with "I," which can make the letter feel repetitive and less engaging. Varying sentence structures would make the cover letter more attention-grabbing and smoother to read.

Business development intern cover letter sample

• Comprehensive educational background:  The candidate highlights their relevant academic experience as a third-year Business Administration student at Princeton University. By mentioning specific coursework in marketing, finance, and business law, the applicant effectively shows a solid educational foundation directly applicable to the business development position.
• Multilingual proficiency and technical skills:  The candidate showcases fluency in three languages (Hindi, English, and German) and proficiency in technical tools like HubSpot, Asana, Trello, and Slack. This array of skills highlights versatility and an ability to operate in diverse environments, which are highly valuable traits for a business development intern.
• Specify how skills were used:  While the candidate lists valuable skills such as communication , leadership , and problem-solving , it would be more impactful to provide specific examples of how these skills were applied. For instance, detailing a project or situation where their leadership or problem-solving skills led to a successful outcome would make these attributes more concrete and relatable.

Business development specialist

• Diverse experience and skill set:  The candidate highlights a diverse range of experiences, from identifying sales opportunities to developing strategies and managing accounts. By showcasing skills gained during their tenure at Kiewit Corporation, the candidate provides a well-rounded view of their expertise in business development.
• Relevant certifications and technical proficiency:  The applicant mentions holding a degree in Business Administration from the University of St Andrews and being a Certified Business Development Professional. Additionally, their proficiency with industry software programs like Bitrix24, airfocus, FreshBooks, TimeCamp, WPS Office, and QlikSense demonstrates their technical capabilities, which are again essential for the role.
• Missing quantifiable data:  While the candidate showcases a range of relevant experiences and skills, the letter lacks specific, quantifiable achievements that provide evidence of their impact. Including data such as percentage growth, increased revenue, or number of accounts managed would make their accomplishments more compelling. The cover letter could, for instance, mention: "At Kiewit Corporation, Inc., I identified sales growth opportunities that resulted in a 25% increase in annual revenue."

1. Format your business development cover letter properly

Properly formatting your business development cover letter is crucial to making a positive first impression. A well-formatted cover letter is not only visually appealing but also easy to read and navigate, ensuring that the hiring manager can quickly identify key information and understand your suitability for the role.

Here are our handy tips to help you format your cover letter effectively:

• Keep it professional and clean: Use a professional and clean design with a simple, easy-to-read font such as Arial, Calibri, or Times New Roman. Maintain a font size between 10 and 12 points to ensure readability. Avoid using overly decorative fonts or colors that can distract from the content.
• Maintain proper margins and spacing: Use standard one-inch margins on all sides of your cover letter. Maintain consistent spacing between different sections, such as between the greeting, body paragraphs, and closing. Single-space the text within paragraphs and leave a blank line between each section to enhance readability.
• Align text to the left: Left-align all text in your cover letter to make it easy to read and professional-looking. Right-aligned or centered text can be hard to follow and may appear unprofessional.
• Use a clear structure: Organize your cover letter in a clear and logical structure. Start with your contact information and date at the top, followed by the employer's contact information. Then include a greeting, an introduction, body paragraphs, and a closing. This structure helps guide the reader through your letter smoothly.
• Stick to one page: Keep your cover letter to a maximum of one page. This ensures that you communicate your key points concisely and respect the hiring manager’s time. Focus on the most relevant experiences and achievements that align with the job you're applying for.
• Incorporate bullet points (if necessary): If you need to highlight specific achievements or skills, consider using bullet points. Bullet points can break up large blocks of text and make your key points stand out, making it easier for the reader to scan your letter.

By following these simple formatting tips, you can create a business development cover letter that is smooth to read, easy to navigate, and makes a strong impression on potential employers.

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2. create an effective cover letter header & headline.

Before diving into the introduction and body paragraphs of your cover letter, the first step you need to take is to create a properly formatted header and headline.

A cover letter header is a short block of information that generally contains between 3 to 4 lines of text. The header will include all necessary details about the applicant and the company they're applying to.

As for the cover letter headline , this is a brief title statement that leads into the introduction and body of the cover letter, as well as helping to hook the employer’s attention.

Check out the following breakdowns of each of these elements for a more in-depth explanation and examples of each:

Formatting the header

The header of your cover letter can vary in format and order of information, depending on the overall style and visual flow you are trying to achieve.

No matter what aesthetic or style you opt for, you should always include:

• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn profile link)
• The name of the hiring manager, the company name, and the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John Doe [email protected]

To: Hiring Manager

Why is it bad? This header lacks important details such as the applicant's professional title, phone number, and LinkedIn profile link. Additionally, it doesn’t include the name of the hiring manager, the company name, or the company address, making it less personalized and professional. It fails to provide sufficient information for the hiring manager to contact the applicant easily or understand their professional standing.

Good example of a cover letter header

From: John Doe , Business Development Professional (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Mary Biden, Hiring Manager Devorg Corporation 1234 Street Address Naples, FL, 34108

Why is this header effective?  This header is well-organized and professional. It includes all essential information, making it easy for the hiring manager to identify and contact the applicant. The layout is clear and ensures that the necessary details are both prominent and accessible.

Writing the headline

A strong cover letter headline is crucial for grabbing the hiring manager’s attention right from the beginning. It serves as the first impression and can determine whether your cover letter will be read further or not. For a business developer, the headline should be impactful, showcasing your value proposition and aligning with the job requirements.

What should a strong headline contain?

• Relevance:  Your headline should be directly relevant to the role you are applying for. It should hint at your qualifications and what you bring to the table.
• Specificity:  Be specific about what you can achieve or how you can contribute to the company. Avoid vague or generic statements.
• Engagement:  Use engaging language that compels the reader to continue. It should spark curiosity or interest about what follows in your cover letter.
• Value proposition:  Highlight a key selling point such as your experience, skills, or a notable accomplishment that aligns with the job description.

Bad example of a cover letter headline

Applying for Business Developer Position

Why does it fall short? This headline is too generic and doesn't offer any specifics about the candidate's qualifications or what they can bring to the role. It fails to engage the reader or entice them to read more.

Good example of a cover letter headline

Proven Business Developer with 5+ Years of Experience in Driving Revenue Growth and Building Strategic Partnerships

Why does it work? This headline is engaging and specific, clearly stating the candidate's experience and key strength. It highlights the value the candidate brings to the table, encouraging the hiring manager to read on and learn more about their accomplishments and skills.

Remember, a strong headline can be the difference between your cover letter being read or sent to the "no pile".

3. Personalize the greeting on your business development cover letter

Whenever you write a greeting on a cover letter, you should opt for a personalized salutation over a generalized one.

Generalized greetings — such as “To Whom It May Concern” — are too vague and don't help you in catching the eye of your preferred employer. On the other hand, personalized greetings address a specific person or department within the company, showing the reader you have great attention to detail.

Examples of personalized greetings include

• Dear Hiring Manager Mary Biden,
• Dear Hiring Manager Mary Biden & the Business Development Department,
• Dear Mrs. John Krasinsky, Head of the Business Development Department,

If you have thoroughly researched the company and are unable to uncover the exact person who will be reviewing your application, try out one of the following alternatives:

General, yet acceptable, greeting examples

• Dear Hiring Committee,
• Dear Business Development Hiring Team,
• Dear [Company Name] Recruitment Team,

Taking the time to personalize your greeting can significantly enhance your cover letter, demonstrating your genuine interest in the company. This small effort can set a positive tone for the rest of your application and make a strong first impression on potential employers.

4. Write an effective business development cover letter introduction

Once your header, headline, and greeting are in place, your next key step is to write a compelling cover letter introductory paragraph . In this introduction, you should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of a business development cover letter introduction

To Whom It May Concern,

I am writing to apply for the Business Development position at your company. I have some experience in sales and think I could do well at your organization. I found your job posting online and thought it might be a good fit.

Why does it fall flat? This introduction is weak because it's vague and lacks specificity. It doesn't provide any concrete details about the candidate's experience, goals, or connection to the company. It also uses a generic greeting, which doesn't grab the hiring manager's attention.

Good example of a business development cover letter introduction

To the [Company Name] Hiring Manager,

As a Business Development professional with more than 5 years of experience in the technology industry, I am highly adept at moving customers through high-value sales cycles. I met with your company’s Senior Business Analyst — Jack Smith — last week to discuss your current openings and company objectives, at which point Mr.Smith recommended I apply for this position.

Why is this introduction strong?  This introduction is strong because it provides a clear overview of the candidate's experience and skills, specifically mentions a mutual acquaintance, and expresses genuine interest in the company. It sets a positive tone and encourages the hiring manager to read further.

Crafting a strong introduction is your chance to make a memorable first impression. By being specific, personal, and engaging, you show that you’ve done your research and are genuinely excited about the role. Remember, this is your opportunity to set yourself apart from other candidates right from the start — make it count!

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5. Show your professional value through your skills and accomplishments

Following the introduction of your cover letter are the body paragraphs. Ideally, your business development cover letter should contain between 2 to 4 body paragraphs, providing in-depth answers to each of these questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Placing extra emphasis on accomplishments is crucial, as your real-life achievements help to show employers the quantifiable value you can bring to their company.

Here are a few examples of how to describe accomplishments in a cover letter

• As the Business Development Assistant Manager at [Former Employer], I assisted in the acquisition of 6 new business assets that led to a 110% growth in revenue, with a market value of more than $2M annually.
• I spearheaded a market analysis project that identified emerging trends, resulting in the development of a new sales strategy that increased market share by 15%.
• By collaborating closely with the marketing and product development teams, we successfully launched three new products that generated an additional $500K in quarterly revenue.

In addition to your accomplishments, make sure to highlight specific skills that are relevant to the business development position.

Here's a list of key skills for your business development cover letter

• Market Analysis
• Strategic Planning
• Sales Forecasting
• Client Relationship Management
• Negotiation and Persuasion
• Lead Generation
• Cross-functional Collaboration
• Project Management
• Data Analysis and Reporting
• Budget Management

Remember to provide context that shows how you've applied these skills effectively in previous roles. For instance, rather than simply stating that you have skills in "strategic planning," describe a specific scenario where you used this skill to achieve a significant result. This helps employers understand the practical value you bring to their team.

6. Include powerful action verbs throughout your cover letter

Using powerful action verbs in your business development cover letter is essential. Not only do action verbs make your writing more dynamic but they also help to paint a vivid picture of your skills and experiences, making your cover letter more engaging and persuasive.

Here's why they're crucial:

• Convey confidence and proactivity:  Action verbs demonstrate your proactive approach and assertiveness, showing that you take initiative and get results.
• Enhance readability:  These verbs make your sentences more concise and impactful, making your cover letter easier to read and more compelling.
• Highlight achievements:  Using action verbs to describe your accomplishments makes them stand out, emphasizing the tangible value you brought to your previous roles.
• Pass ATS:  Many companies use Applicant Tracking Systems (ATS) to screen resumes and cover letters. Action verbs can help your application get noticed by these systems, increasing your chances of moving on to the next stage of the hiring process.

List of powerful action verbs for a business development cover letter

• Accelerated
• Facilitated

Remember, by strategically using action verbs, you make your cover letter more compelling and likely to capture the attention of hiring managers.

7. End your business development cover letter with a strong closing statement

The final component of any well-written business development cover letter is a strong closing statement . This closing statement should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a business development cover letter conclusion

I hope to hear from you soon. Please contact me if you are interested in discussing my application further. Sincerely,

[Applicant Name]

What's wrong about this conclusion? This closing statement falls short because it simply lacks enthusiasm and specificity. It doesn't convey the candidate's interest in the role or the company and provides no information about availability or contact details, making it less engaging and memorable.

Good example of a business development cover letter conclusion

The innovative approach of [Company Name] excites and inspires me. I know that as your Business Development Associate, I will help you to exceed growth expectations and increase your revenue with high-quality acquisitions and growth strategies. I would greatly appreciate the opportunity to speak in person and am available all weekdays from 9 a.m. to 4 p.m.

The best way to reach me is at (123) 456-7890 or via email at [email protected].

Warm Regards,

Why does it work?  This closing statement is compelling and professional. It expresses genuine enthusiasm for the company and clearly states availability and contact information. Providing specific details about how and when you can be reached ensures that the potential employer knows you are serious and accessible. 

Remember, your closing statement is your final opportunity to leave a lasting impression. Be enthusiastic, specific, and proactive. Show your excitement about the opportunity, clearly state your contact details, and express your eagerness for a follow-up.

Follow this cover letter outline for maximum success.

8. Avoid common mistakes in a business development cover letter

Avoiding common mistakes in your business development cover letter is essential for making a strong impression. Here are some typical errors and tips on how to sidestep them:

• Using a generic greeting:  Starting your cover letter with a generic greeting like “To Whom It May Concern” can come off as impersonal and lazy. Instead, personalize your greeting by addressing it to a specific person or department. Research the hiring manager’s name or, if it's not available, use a targeted greeting like "Dear Hiring Committee" or "Dear Business Development Hiring Team."
• Being too vague about your skills: Statements like "I have experience in sales" are too general and don't show your true value. To avoid this, be specific and provide real examples. For instance, "I managed a sales portfolio worth $2 million and consistently exceeded quarterly targets by 15%." Concrete details make your claims more credible and impactful.
• Focusing too much on what you want:  It’s common to express what you hope to gain from the position but overemphasizing this can divert attention from what you can offer. Balance your enthusiasm for the role with a focus on how you can contribute to the company's success. Highlight your skills and achievements, illustrating how they align with the company’s goals.
• Repeating your resume:  Simply restating information from your resume does little to differentiate your application. Use your cover letter to provide context and tell a compelling story. Expand on the most relevant accomplishments and explain how your experience will translate into success in the new role.
• Including irrelevant information:  Mentioning hobbies or unrelated experiences can clutter your cover letter and distract from your main message. Stick to information that directly relates to the position. Focus on your professional skills, experiences, and achievements that demonstrate your suitability for the role.

Avoiding these common mistakes ensures your business development cover letter is professional, focused, and compelling. Remember, your cover letter is your first opportunity to impress — make it count by presenting a clear, personalized, and relevant narrative that highlights your unique qualifications.

9. Pair your startup cover letter with a resume

Pairing your startup cover letter with a well-crafted business development resume is crucial for creating a cohesive and professional job application.

While both documents serve the purpose of showcasing your qualifications, they do so in different ways . Your cover letter provides a narrative that highlights your passion for the business development and explains how your experiences make you an ideal fit, whereas your resume offers a structured overview of your skills, accomplishments, and professional history.

Maintaining a consistent design between your cover letter and resume creates a harmonious and professional look that can leave a lasting impression on hiring managers. Here’s why it’s essential:

• Professional unity:  Using the same fonts, color schemes, and formatting styles in both documents creates a unified, polished appearance. This consistency reinforces your personal brand and demonstrates your attention to detail.
• Visual appeal:  A matching design enhances the visual appeal of your application. Hiring managers can easily navigate your documents, which makes your application more user-friendly and professional.
• Branding:  Consistent design signals that you are organized and meticulous, qualities highly valuable in a startup environment. It helps in building your brand image, making you memorable to the hiring team.

In short, pairing a compelling cover letter with a well-designed resume helps your application stand out. When your documents look professional and put-together, it shows you're detail-oriented and serious about the job. This can surely boost your chances of catching the hiring manager’s attention and moving forward in the hiring process.

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10. average salary and job outlook for business developers.

As of 2023, the average yearly salary for business developers was $76,784 , according to the most recent data from Indeed . This figure highlights the competitive compensation available for professionals in business development, reflecting the vital role they play in driving growth and forging new opportunities for companies.

Looking at the job outlook, the future for business developers appears promising. According to the US Bureau of Labor Statistics , the job outlook for training and development managers — and roles closely aligned with business development— is projected to increase by 7% through 2031. This growth rate indicates a steady demand for skilled professionals who can help organizations expand and succeed.

Overall, a career in business development offers not only a competitive salary but also strong job security and growth prospects. For those adept at strategic planning, market analysis, and relationship building, this field presents numerous opportunities to thrive and advance.

11. Top resources for job-seeking business developers

As you put the finishing touches on your business development cover letter, it's crucial to complement it with a strategic job search. To navigate the competitive landscape of business development opportunities isn't exactly a walk in the park. But these resources can give you a solid head start: 

• Industry-specific job boards: The best way to find roles tailored to your expertise and interests is by visiting websites like AngelList , Business development Crossing , or Startup Jobs . These list work opportunities specifically for business developers. 
• General job search platforms: Websites like Glassdoor , Indeed , SimplyHired , or ZipRecruiter offer a wealth of suitable job postings too. Just narrow down your search by entering relevant keyphrases and setting your desired location.
• Networking: In the world of business, networking is key! Don't miss any opportunities to mingle with fellow professionals and potential employers. Make sure your LinkedIn profile is always in top shape.
• Professional associations: Networking events, work opportunities, access to further training, and business news — all that under one roof. That's what organizations like the National Business Development Association (NBDA), the European Association for Business Development (EABD) , or the Global Business Development Association (GBDA) can do for you. 
• Specialized publications: Keeping in the loop about the latest business news, trends, and strategies is crucial for succeeding in the job market. Consider following media like “ Bloomberg Businessweek ,” “ Harvard Business Review ,” and “ Fast Company. ”
• Continuous learning: Hone your skills and gain new knowledge with online learning platforms like Coursera , edX , LinkedIn Learning , or Udemy , which offer a wide selection of courses and certifications.

Once you've started sending out your job applications, it's just a matter of time until you start getting your first job interview invitations. Be persistent, patient, and always custom tailor your business development cover letter to fit the unique requirements of each job posting you apply for. 

Business Development Cover Letter FAQ

How can i effectively highlight my skills in a business development cover letter.

Saying you're skilled simply isn't enough. You need to prove it! Start by thoroughly reading the job posting. Identify 3 skills that are the most important for the job. And then proceed to showcase that you have them (provided that you do) by writing about specific instances where you utilized them and what result you achieved. If possible, strengthen your claims with quantifiable data.

Should I mention the salary expectations in a cover letter?

Is your job posting asking you to do that? If so, then yes, mention them (but we recommend mentioning a range instead of a fixed number). But if not, we advise against it. Talking about salary expectations (and any financial rewards, in fact) is a topic best reserved for later stages of job interviews. Unless the hiring manager brings it up himself/herself.

How long should my cover letter be?

There's an unwritten rule that your cover letter shouldn’t exceed one page. The point of a cover letter is to offer the recruiters enough information to pique their interest and pay attention to your resume. Not to get into your whole professional story. Anything longer than that could discourage recruiters from ever reading it.

What's the best format for my business development cover letter?

Stick to a simple and clean layout to let your content shine. Avoid cramming your text into one solid wall — make use of white space to make your cover letter easy to read. Don't be afraid to use bullet points to break up the text and highlight your achievements. And stick to professional fonts. If you want to save yourself the time and nerves spent formatting, feel free to use one of our cover letter templates .

How can I demonstrate my enthusiasm for the role and company?

Make it personal! Show you understand the company and its culture (this bit requires you to do research on the company's culture, values, and projects past or ongoing). Then, you can demonstrate how the role aligns with your own career aspirations. And don't forget to mention why you love the industry itself!

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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