business plan for online fitness

How To Start an Online Fitness Business: The Complete Guide for Beginners

Quick Summary ↪ This guide shows you how to start an online fitness business: Select a niche, choose a platform, set up web hosting, design your site, and market your business. Follow along to discover practical strategies for starting to earn money through fitness.

Are you a fitness coach, physician, yoga trainer, fitness blogger, or gym owner? Do you prioritize fitness as the most crucial element of being healthy? Are you thinking of starting your own online fitness business?

If so, you’re in the right place!

Welcome to the ultimate guide on how to start an online fitness business.

This article will walk you through setting up your own online fitness business, selecting a niche, and growing your audience.

This beginner’s guide is designed to walk you through the entire process.

Here, we will cover the why, the how, the what, and the where of starting an online fitness business.

We will also cover the naming of your enterprise, setting up web hosting, selecting a WordPress platform, and everything you will need to create a successful online fitness business.

By the end of the article, you will have the information you need to plan, launch and run your business!

Why should you start an online fitness business?

If you’re into fitness, have trained people before and want to turn your passion into a business, why wouldn’t you?

An online fitness business can include exercise videos, fitness routines, healthy diet, and information around the niche. All the things you may already know well, just in an online form.

Here are a few underlying reasons to start an online fitness business:

Convert your passion for fitness into a business

As an expert in fitness, you can turn your ideas, techniques, thoughts, and passion into a great business. And what better way to present it than online?

You can educate millions and motivate them to adopt a healthier lifestyle from the comfort of your home.

Grow your fitness brand

Building an online form can help you grow your brand if you already own a physical fitness business.

Internet marketing can benefit your business. Most customers search online before most purchases, so an online presence will surely help.

Having an online presence helps with every aspect of your business. From building trust and authority to showing customers where to go if they want to attend a class.

Increase audience outreach

The global online fitness market is valued at $6 million and is projected to reach $59 million by 2027. That’s a huge target market!

With an online presence, you can reach out to a wide range of audiences across the globe and grow your business. And the best part is, that it equally benefits you as well as your audience!

Offer a flexible schedule for customers

Many people would love to get into a healthy routine but do not have a fixed time to go to the gym. Some people just have no idea about how to begin!

An online fitness business offers a solution. Not only does it offer a flexible schedule, but you can do it in the comfort of your own home.

Convert your audience into paying clients

Businesses, either online or physical, are all about making money! In exchange for products or services you offer, you get to make a profit.

You can sell products like gym equipment and supplements by integrating eCommerce into your website .

You can add a membership portal that allows access to your content to subscribed members.

How to start an online fitness business

If you’re looking to start an online fitness business, we have five detailed steps. We will also be discussing marketing and monetizing your venture.

Let’s start:

Step 1: Select a niche

The fitness industry is huge. It includes eating healthy to self-control, weight loss to motivation and meditation, diet plans, exercise, workouts, pilates, zumba, yoga, and so much more.

Looking at all the aspects of fitness expertise can be a smart move but we suggest working within a particular niche.

What do you mainly specialize in? Is it providing workout videos and routines, or is it offering and suggesting a healthy diet plan?

Do you plan on posting a whole routine of workout videos, or is it going to be a blog website with recipes and healthy eating ideas?

Here are some popular ideas with an existing audience to give you inspiration:

• Weight loss
• Bodybuilding
• Healthy eating
• Functional movement training
• Nutrition plans for better health
• A diet regime for all age groups
• At home workout plans

Selecting a niche helps you in many ways, from choosing a target audience to keeping your focus.

A niche-based business website enables you to gain authority in your place and stand out from the rest.

Before choosing a niche, be sure to consider your passion.

Are you passionate about your subject? Are you sure you’ll enjoy working in it? Do you have enough experience for a fitness business?

You don’t have to come up with your niche in a day. We suggest ensuring you understand your wants and needs along with the market demands and business potential before selecting your niche.

Step 2: Come up with a suitable name for your business

The name of your business can have a significant impact on its identity and how others view it.

Naming your business is an incredibly important step. It comes with great responsibility because it frames your business and frames audience perception.

Before generating name ideas for your online fitness business, we recommend putting the following question into perspective:

• What is your business going to be about?
• Who is the target audience?
• What content do you plan to offer?
• Is the name just for your website or for a business too?
• Is the name too challenging to spell or pronounce?

We suggest considering these questions before coming up with your business name.

We also suggest using the same name in the online form if you already own a physical business.

Moreover, you can look at your competition or view expired domain s for inspiration.

Once you come up with a name, one step remains – the domain test. Other businesses might have already used the word you’ve come up with.

We suggest coming up with two to three alternatives if your chosen domain name is unavailable. You can also be creative with domain naming, such as adding a region, niche or location to the name.

Think www.popularfitnessnameincity.com instead of www.popularfitnessname.com.

Step 3: Know your target audience

A niche helps you identify your target audience, but there’s more to it than that.

Your business is not only about you. Everything you do creates an impact on your audience.

That’s why we think audience analysis is essential.

Who is your audience? Who are your services developed for?

You need to go beyond and think about everything from your audience’s perspective: why they’re on your website, how can you benefit them, and what should you be offering?

With this in mind, you can find your target audience and focus on converting them into customers.

Step 4: Decide your business model

Remember when we said earlier that business is about making money? It is, and there are ways to do it. Deciding on a business model helps.

A business model helps define how your business will generate revenue. Therefore, when you start, it is necessary to determine the type of model to support your goals and incorporate it into your business plan and market search.

It simply outlines how your fitness business plans to make money.

The model comprises factors like:

• What products will you be selling or what service are you going to offer
• How to market the service you offer
• What sort of expenses the company will face
• How the fitness business expects to make a profit

An online; fitness business innovates the structures based on these models:

Fee-for-service model

This is what it exactly sounds like, changing the fee for a specific service offered. A business set on this model can increase its earnings by working for additional clients or increasing its rate.

Subscription model

Essentially, the customers are required to make a recurring payment for ongoing access to the service.

Bundling model

This model involves businesses selling two or more two products together in a single unit for a lower price than they would charge selling the products separately. An online fitness business can implement this model, offering various training packages in a single unit that benefits the clients.

Step 5: Select a suitable platform for your website

Once you have finalized your niche and name and a business model, it’s time to select a platform to build on.

There are free as well as paid platforms. If you’re serious about starting your business, we recommend using a content management system as your platform as they offer enriched features and flexible customization.

WordPress.org is the most popular Content Management System (CMS) for hosting websites. It powers over 40% of the web.

It is a self-hosted platform where you buy your own domain name and web hosting.

We think self-hosted works best. There is a little more work involved, but you get complete control of your website, the design, feature, niche, customization, and every aspect of your online business.

To explore more options, you can check out our article on content management systems .

Step 5.1: Selecting reliable domain and hosting

Once you select a domain name for your business, it’s time to purchase and use it for your website.

A domain name is the address of your website, where your visitors type the www. name into the web browser to land on your website.

Our domain name is ‘ wpastra.com ‘ .

When selecting a domain name, we suggest going with a name that is memorable and easy to spell. The shorter the domain name, the easier it is to remember.

Also, we recommend adding popular extensions like .com or .net or .io.

Finding the best WordPress hosting service for your fitness business can be difficult. With so many hosting providers, which do you choose?

We have an article on the fastest managed WordPress hosting that might help.

Step 5.2: Setting up a business website in WordPress

To use WordPress, you need to set it up. Many hosting providers offer automatic WordPress installation, others let you install it in just a few clicks.

We have a detailed tutorial on how to install a WordPress website if you need it.

Setup takes just a few minutes and most of the work is done for you. Simply answer a few basic questions and WordPress will take care of the rest.

Step 5.3: Selecting a theme

Another great advantage of using WordPress is the availability of responsive themes !

So, what is a theme?

WordPress theme is a group of files built to change the appearance of your website. It includes style sheets, graphics, CSS, animation, and other files.

There are various types of themes, such as multipurpose, full-site editing, and niche-specific.

Themes control many things on your website ranging from layouts, fonts, and color schemes,

While there are hundreds of online fitness WordPress themes , we recommend choosing Astra .

Astra is built to deliver high performance and functionality. It operates efficiently and offers hundreds of professionally designed templates.

It can be a perfect fit for your online sports business because the theme is lightweight, speed-optimized, responsive, retina-ready, and most of all – free!

Step 5.4: Selecting plugins

Before setting up your website, we recommend installing and activating a few necessary plugins on your website.

A plugin is an addon that adds features or enhances existing ones.

You can use them to customize your website and add the features you need.

Check out our list of must-have plugins to get started.

Step 4.4: Setting up your fitness website

Now that you’ve every element to get your online fitness business up and running, it’s time to set up.

You’ll need to install a theme, design the homepage and necessary pages and publish it for the world to see.

If you choose Astra, all you’ll need to do is install the theme, install the Starter Templates plugin, select a gym or fitness website template and Astra does the rest.

To beautifully design and set up your website from scratch, follow our tutorial guide: How to make a WordPress website .

Step 5: Creating content and publishing it

The success of your online fitness business depends on the type of content you publish. Online businesses are defined by the quality and quantity of that content and it will make or break your venture.

Your niche selection gives you an idea of what kind of content to post on your website.

For an online fitness business, it can be workout videos, diet plans, video tutorials on how to get started and similar content.

Or it can be a blog, tips, videos, audio, or images explaining your fitness business.

To bring more visibility to your website, you should create content and publish it, keeping Search Engine Optimization (SEO) in mind.

Here’s our tutorial guide on how you can create content and publish it on your website .

To get started with creating content, you’ll need to add a page or post to your website.

Here’s how to add a new post. Adding a new page is exactly the same, just select Pages instead of Posts .

• Head to Posts > Add New from your WordPress dashboard

You can enter the title and use multiple blocks to embed audio, image, paragraph, and videos on the page and design your content accordingly.

• Publish the post

Similarly, following the same steps, you can create as many pages or posts as you like.

Marketing your business

Building a website and publishing content is only half the battle. It would help if you marketed it too.

The need for marketing has always been there. With an estimated 1.86 billion websites , it would help if you had some tactics to get yours noticed.

Tactics can range from sharing content on social media to email marketing . Marketing is a time consuming, but essential part of running a business.

Here are a few proven marketing strategies you can use for your online fitness business:

Use search engines

Some of the most popular search engines, like Google and Bing, have a huge audience. It is the primary way that users on the web can discover your website.

This is where SEO, Search Engine Optimization, comes in.

SEO is a very complex topic but can have a massive impact on the number of traffic you drive to your website.

To mark your online business friendly with SEO, there are a couple of things to keep in mind.

The first is keyword research . You need to find the correct keywords to use on your content to rank them well on the search engine pages.

The other way is by building links to your website. You can suggest your visitors share your content on social media and go guest post – getting backlinks to your site.

Overall, SEO is a gradual marketing strategy but can do much for you in the long run!

Share your content on social media

If you are talking about marketing strategy, social media is a must-have. With vast numbers of engaged users, you need to be able to share your business on at least two to three platforms.

Some of the most popular platforms for business are Twitter, Facebook, TikTok, YouTube and LinkedIn.

Consider where your target market is likely to hang out and concentrate your efforts there.

You can add a social share button on your website to help with this. You could also expand the audience on social media by forming channels or groups and engaging them with your content.

There are also options for social media marketing where you post your content in exchange for a few dollars.

We suggest creating content on the website that is shareable with your audience.

Email marketing

Email marketing is a crucial method of marketing after SEO and social media.

It is simple and easy to set up compared to other marketing methods.

The first step toward email marketing is building an email list. These details help you directly connect with potential customers.

You can send emails when you publish new content or if you have some exciting news.

To do so, many email subscribers and newsletters plugins are available to use on your website.

But, you must keep an eye on the open rates for the performance as not everyone is a fan of marketing emails!

Create partnerships with businesses

So you’ve created worthy content and published it on your website, kept SEO in mind, promoted it on social media, and created emails.

It’s now time to step outside of your website and do more by collaborating or partnering with other businesses.

You can reach out to other businesses with a similar target market and ask them to contribute to your blog.

Or work out an arrangement , where you exchange content providing backlinks to each other’s websites.

You could also collaborate with social media influencers. You can search for influencers in your niche and offer them merchandise or a subscription in return for publicity.

Guest posts

A guest post is where you write a post for another site, providing a backlink to your website as a reward. Backlinks are the primary payment for guest posts. The visitors on a site can be redirected to yours following the link to your online fitness website.

You prepare content on an agreed topic and post it on their website.

The initial starting guest post begins by reaching out to websites that can be suitable for your business.

Start earning from your online fitness business

While the intention of starting an online fitness business ultimately can be to earn money, it takes time, consistency, and patience to get you through the early steps.

A few other ways to start earning from your online fitness business are:

eCommerce integration

It is 100% possible to sell supplements and goods from your website by integrating them into a fully responsive eCommerce website.

Membership website

The membership portal is another form of earning from an online fitness business. You can create courses and content on your website that requires a subscription for your audience to access.

You can do this by using any of the membership plugins and prioritizing the membership function of the website.

Top Membership Website Ideas to Transform Your Passion into Profit

Get inspired with actionable ideas and real-world examples to start your profitable online community

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Affiliate marketing

Affiliation can be a great source of income for websites doing well in SEO.

Wrapping up

Whether you’re a fitness enthusiast, a professional trainer, or knowledgeable in the fitness field, starting your own online fitness business could be a great move.

This post taught us what an online fitness business is and why we should start this business.

Further, we learned how you could get started.

We mentioned detailed steps to build your online fitness business, from selecting a platform to web hosting, the domain to the theme, and designing and customizing it.

Finally, we talked a little about marketing your business and earning from it.

Have you ever thought of creating your own online fitness business? Which platform, according to you, might be the best? What are your thoughts on this article?

Pratik Chaskar holds the pivotal role of CTO at Brainstorm Force, serving as the backbone of the company. Renowned for his organizational skills, strategic thinking, problem-solving attitude, and expertise in leading and executing plans, Pratik plays a crucial role in the BSF’s technological landscape.

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure . Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

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How to Write an Online Fitness Business Plan

Jessica Armstrong

13 min. read

Updated November 13, 2023

Free Download:  Sample Gym Business Plan Templates

When starting an online fitness business, one of the first key elements you must prepare is a business plan. A useful tool for new owners acting as a roadmap for your new online venture and evidence that you are creating a legitimate business, a well-written plan can guide you through your development and future stages of business growth.

While many new business owners  starting in the digital fitness sphere  will often leave business planning as a latter step in an attempt to get things moving, creating your plan in the preliminary stages has enormous benefits. For starters, it can set your business up for success from the start rather than down the line. 

Not to mention with an impressive business plan you can garner early support from influential players in the industry such as investors that can help you propel your business forward in an already saturated market. If you want your  online fitness business  to stand out amongst competitors and attract valuable clients, there are 10 must-haves your online fitness business plan needs to include.

• How to write an online fitness business plan

While  high-quality business plans  typically include 10-20 pages, one to two per topic, the most important factor is the content. Investors and readers do not want to receive a repetitive document that does not give them tangible information they can use to make decisions about your business. Facts and research hold a lot of value when it comes to earning support for your new business. 

If you can show your readers you have a clear vision and can bring your business to life with strategies that can be efficiently and effectively executed, you’ll get their attention. With that in mind, here are the 10 things your business plan for your online fitness business should include.

• Executive summary and mission statement
• Industry analysis
• Customer analysis
• Competitor analysis
• Online market analysis
• Products and services
• Marketing plan and analysis
• Financial plan
• Location and delivery
• Management team and staff

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1. Executive summary

After a brief introduction of your business, the first topic to cover in your business plan is the executive summary.  The executive summary  is a synopsis of your entire business plan. A reader should be able to understand what they will learn and gain from your business plan in this first section. The executive summary should also include two to three sentences on each topic your business plan covers including your observations on how you plan to execute your strategies for each area of your business.

Due to the nature and growing popularity of online fitness, you should also include how you will differentiate your business and specifically operate in the online space. It is possible that your readers will not be familiar with running a digital fitness business, so you should be prepared to answer questions they will have throughout your document.

Mission statement

In the executive summary you will share your  mission statement , the reason your online fitness business will exist. Incorporating your core business values, who your target clientele is, and how you will serve them are important key pieces that make strong mission statements. Now, remember, your readers will have read and heard dozens of mission statements, and it’s not uncommon especially in the large fitness industry that many will be repetitive of each other. 

For example, a repetitive and lackluster statement could be that your mission is ‘to help online fitness customers stay fit with at-home workouts. While that does indeed state what you will do and how you will offer your services, it’s missing the wow factor. Instead, you could say that your mission is to ‘disrupt the traditional exercise format by providing ambitious fitness customers with easy to access online workouts that they can enjoy on the go’. 

The more specific you are the better, but also show why your business is unique. Consider what is needed in the industry and what online fitness customers will benefit from, and use your mission statement as an opportunity to state how and why you will provide those benefits to them. 

2. Industry analysis

The  industry analysis  is the next section of your business plan. This is where you will share all of your knowledge about the fitness industry, and more specifically as it relates to online fitness. You can include a brief summary of what fitness is, what it means to the industry, and statistics that can show the trajectory of the industry over time. How it has evolved, popular trends, such as online workouts, exercises, and on-demand fitness content, and relate it back to how you will operate in this market. Include research you have gathered and begin to introduce why you want to run a business in this space.

3. Customer analysis

Now knowing the industry and what you want your business to achieve, you can share information on your ideal clients and who will benefit from your new services in the customer analysis section. Creating multiple customer profiles can give readers a closer picture of who your client will be, their demographics, likes, dislikes, disposable income, and where you will be able to target and market your services. Use this section to also show you have a great understanding of  what people look for in online fitness  and how you can deliver that.

These details will help your reader understand who is the best fit to obtain your services and take advantage of your offering. While you might already have clients interested in obtaining your services, don’t limit yourself to one market if you know there are others who can benefit from what your business has to offer. It’s always helpful to identify those so your reader can explore if there is potential to grow and be successful in those areas.

4. Competitor analysis

A support section for your industry analysis and customer analysis is the  competitor analysis . Here you will provide a more in-depth look at the competitors already operating in the online fitness market. You can also draw comparisons on competitors in the in-person versus online spheres and how you will compete with businesses in your region, as well as global seeing as an online platform can scale well beyond your local area.

You should also research and comment on what competitors are typically offering in their businesses, for example, online workouts, memberships, on-demand, in-person, hybrid, and how your business can fill needs those businesses are not filling. Expand on why your business is different and how you will compete and attract clients to your business. Listing your strengths as well as weaknesses can help readers of your business plan make suggestions and present ideas once they have all the information.

5. Online business operations and security

The creation of online fitness has been very popular throughout the industry. With more opportunities to participate in the online market and earn a large income, every day more and more trainers and instructors are going the route of launching their own businesses rather than working in a traditional gym or studio setting. Not to mention managing a business online comes with incredible flexibility. However, because of the relative newness of online fitness, the rules and regulations of a typical fitness business fall into somewhat of a grey area.

Important factors such as health and safety protocols to legalities to music licensing are still being created and updated as time goes on. Showing your readers that you have a thorough understanding of the best practices for  running a safe, secure, and protected online business  —both for the protection of your future customers and yourself—will reassure readers that you are aware of what you should be doing to run a professional and legitimate online business. 

Highlight the ways you will protect and keep your customers’ information secure for example, using tools such as secure online booking and customer management software that will keep your data protected and your business safe.

6. Products and services

At the core of your business is the products and services you offer. In this section or your online fitness business plan, you will explain all of the different types of services, classes, and packages, for example, memberships, you will offer your clients. You can explain the various levels of packages you intend to have as well as how you will deliver these products and services to your customers. For example, you could offer: 

• Unlimited group fitness packages with access to all online classes and on-demand content.
• One on one virtual personal training with downloadable guides and nutrition planning
• Access to an on-demand library with workout content that can be used on the go. 
• Online consultations for new members to build their workout routine to best achieve their goals.
• Online class packs with a number of classes and content customers have access to in a given period of time.

As you will be delivering your core services, for example, online fitness classes, you will also need to include the systems and products such as equipment, tools, and  online gym management and booking software  you will need to do so. Informing your readers how you will deliver the best service and product to your customers will make it easier for them to understand how you will operate a professional and customer-friendly business.

7. Marketing strategy and analysis

One of the more creative areas of your business plan is the  marketing strategy  and analysis section. In this part of your plan, you will reveal what strategies you will implement to attract clients, earn sales, grow in your market, and further. A great way to prove you understand the market and demands of fitness customers today is by sharing successful strategies that you will implement to attract clients, generate sales, and grow in the digital fitness space. Use your customer analysis to show how you will market to the different types of customer profiles that will benefit most from your business. 

Speak on popular trends and how you intend to capitalize on them. Discuss what other online fitness businesses are doing that has and has not worked, and what you will do differently. Dive deep into what marketing opportunities have not been utilized or have been utilized well to build success and how you will follow suit. For example, you can discuss how you will use social media and email marketing to target your audiences, what digital marketing platforms you will use to automate your marketing, how you plan to use your software to build retention and deliver a seamless customer experience. 

You don’t have to be a marketing expert to write a great marketing analysis and plan. Simply share the most effective strategies online fitness business owners are leveraging to successfully market their businesses and how you will use, expand, build, and execute those strategies to achieve your goals. 

8. Financial plan

The financial plan section of your fitness business plan should discuss everything relating to your revenue, income, and budget. It helps to have an accountant or financial planner help you build this section as you will need to share projections, define early costs and future costs, as well as determine what revenue you will need to earn in order to afford your business.

Start up costs for an online fitness business  can really vary depending on the type of investments you want to make. They can be as low as almost free to as high as the 10s of thousands, especially when investing in high-tech equipment. But when starting out you can keep your expenses and costs light, you don’t need to spend all of your initial funds and investment on the most expensive equipment and technology. 

Focus on the essential equipment you need such as a microphone, camera either built in or on its own, a laptop or recording device where you will host and record your sessions, basic equipment such as weights, mats, bands that customers can easily purchase on their own, and affordable online gym management software that will make it easy for you to manage your business and your customers to book your classes. 

You can also discuss in this section what you hope to gain financially for yourself, how you plan to collect payments from customers, for example using software with reliable payment processing, and how you will allocate budget to marketing, operations, development, and expenses.

9. Facility and location

Starting a new business does not necessarily have to be expensive to be successful, however, start-up costs when it comes to renting a facility or location can be high. Although you are running your business online you still have to consider where you will run it from, whether that be your home, a rented facility, or a facility you purchase. Considering the location and taking into account how you will operate from the area you are in, be sure to identify the costs and what makes the most sense for your business.

Even if you plan to start your business from home and grow to a facility or physical space, later on, you will still need to register your business in a specific location and address. Be sure to choose an appropriate location to conduct your business and provide your services to your clients, as well as a place that will help boost more business and clients and have an opportunity to grow. It’s also important in this section to state how much budget you are considering putting towards the location of your business and what revenue you will need to generate to afford these costs.

10. Management team

While many online fitness business owners start out as sole traders, one of the main areas for potential growth is hiring staff or a team of other instructors and trainers. Even if you do not plan on having any staff or management in your employment at the start, if you plan to down the line, this section of your business plan is a great place to layout your future plan. You can include details such as the type of staff you would hire, where you will recruit from, salaries or payment, and where your staff will need to reside. For example, you could consider hiring:

• A marketing manager to assist you with your marketing and outreach efforts
• An accountant to manage your finances and business revenue 
• Additional coaching and training staff to provide more classes and content
• Coaches in other time zones to augment the hours you are able to operate

An important note to consider when hiring for a remote and online position is ensuring you have the correct legal documentation to hire in a specific area. When you begin creating your hiring plans, consider hiring a lawyer to help you get all of the paperwork you need organised so that you don’t fall victim to any legal or hiring issues. 

• Start writing your online fitness business plan

Knowing all of the must-have items your online fitness business plan should include in order to be successful,  now is the time to get writing . Don’t worry if your final draft isn’t perfect. What matters most is that you thoughtfully and clearly articulate what your business is, who it is for, and how people in your industry will benefit from the existence of your business. 

Be sure to include each of the sections above, and it never hurts to have a member of your network give your business plan a read before beginning to share it with potential investors, banks, and partners. With a business plan in hand, you’ll be on track to launching a successful online fitness business.

Jessica Armstrong is on the marketing team at TeamUp , fitness management software for studios, gyms, boxes, personal trainers, and their in-person and online classes and on-demand content. A California native, living in Sevilla, Spain, Jessica is passionate about travel, fitness, wellness, and helping the fitness community learn how to run the best versions of their businesses.

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How to Start an Online Fitness Business In 5 Simple Steps

Published by caroline @ wellness creative co on 3 july 2024 3 july 2024.

Starting an online fitness business can be lucrative, exciting, and a bit daunting too. Whether you’re a gym owner, personal trainer, or have a cool product idea, online channels open up new, high-growth opportunities . But where do you start if you want to turn an idea into a reality?

In this guide, learn how to start an online fitness business in five simple steps, from coming up with a winning idea to launching successfully.

Over the years we’ve built several successful fitness businesses online , from health blogs to this marketing agency! We’ve also helped lots of new online businesses to launch in the wellness industry, including fitness equipment manufacturers, supplement companies, and online personal trainers. So, we have first-hand experience with the start-up approaches that work best across varied fitness business models.

How To Start an Online Fitness Business

Here’s an overview of how to start an online fitness business in five simple steps, based on what’s worked for clients and our own start-ups…

• Come up with a winning idea
• Validate demand for it
• Build your online platform
• Launch your business
• Grow it consistently

Now let’s look at each of these stages in more detail…

1 – Come Up With Winning Online Fitness Business Ideas

The first step is to come up with a winning fitness business idea . For some people, this is the hardest part – you may know that you want to start something but have no clue what that ‘something’ is. Others will have a very clear concept that they want to turn into reality.

If you fall into the first category, then here are some online fitness business ideas to inspire you… 

• Fitness blog monetised through ads, training programs, sponsored posts, or other digital products
• Online personal training or fitness classes through Zoom, Skype, or Microsoft Teams
• E-commerce website selling fitness equipment, workout apparel, or nutritional supplements
• Instagram or TikTok influencer monestised through sponsorships, digital products, or merchandise
• Online fitness training programs, ebooks, or courses
• YouTube vlogger monestised through ads, affiliate commissions, or digital products
• Authoring Amazon Kindle ebooks on health and fitness topics
• Online fitness certifications and industry training 
• Develop a health and wellness mobile app
• Membership site offering workouts, nutrition plans, recipes, etc.

It’s also worth thinking about your motivations and goals at this point so that you can choose a business that aligns with them. Do you want to generate extra income , have more flexibility to work from anywhere, or create something more scalable than one-to-one coaching?

There are lots of great reasons to start your own online venture, but not every fitness business model will suit every goal . So it’s worth considering this before you get too far into the start-up process.

For example, if you want to earn passive fitness income or travel , then starting an e-commerce website that requires you to pack and ship products won’t be ideal. But creating a membership site or online workout programs could be perfect!

Get more inspiration with 22 Profitable Fitness Business Ideas That You Can Start Today or explore how to start a gym business or build a successful yoga business instead.

2 – Validate Your Business Idea

Once you have an idea for your online fitness business, you’ll need to validate it. This step is crucial before diving straight in (no matter how tempting this may be). Validation helps you to quantify demand for your business idea before you invest time and money into developing it.

There are a few ways you can validate your fitness business idea…

• Google Keyword Planner – this tool allows you to see how many people are searching online for something each month. For example, you can check how many people Google ‘surf fitness online course’ to see if there’s a market for this idea.
• Offer presales – just like you would before opening a new gym, try to generate advance sales of your product or service (this can also help you fund development). Use a tool like Shopify or Podia to set up a sales page and promote it to your network or social media followers.
• Build an MVP – create a minimum viable product (MVP for short) that you can sell to validate your idea before creating the complete final product. For example, an ebook on surf fitness training would be a good MVP to validate a more comprehensive online course or membership idea.
• Write a business plan – prepare an online fitness business plan that outlines your strategy, marketing, and financials, so that you’re clear everything stacks up and is likely to be profitable. Download a cheatsheet checklist and sample marketing plans as part of our Business Bundle .

Validation might seem like an annoying extra step when you’re excited to push ahead with your idea, but it’ll save you time and money in the long run . For more detail on how to do this, Pat Flynn’s great value book (as an Amazon Associate, we earn from qualifying purchases) is worth checking out. 

If you find that there isn’t much demand for your business idea, then think about how you can adapt your approach. Could you target a different audience, tweak the product, or package it up in another way ? You don’t need to give up on your initial idea altogether – just come at it from a different angle by considering different business models, platforms, and promotional channels. 

3 – Build Your Online Fitness Business

Once you have a proven concept, it’s time to turn it into a reality . This is where you translate your business plan into a functioning operation. Let’s build your online fitness business!

This stage will differ depending on the type of fitness business and platform that you’re building. There’s no one-size-fits-all solution – you could need a website, social media channel, or simply a Zoom account! So, we’ve created some dedicated guides with detailed instructions on how to start some of the most popular online fitness businesses…

• Create fun online fitness programs
• How to build a fitness blog
• Become a fitness influencer
• Set up an online gym shop
• Run engaging online fitness classes
• Start a fitness Instagram
• Become a fitness YouTuber

These guides will show you how to build an online fitness business from scratch with zero tech background or experience. They’re ideal for people who are new to the online business world and want to know the exact steps to follow.

Whichever type of online fitness business you choose to start, there are core elements that most will have in common…

• Structure – how products, services, and content are laid out, and how users navigate between them. Drawing a spider diagram or hierarchy list is good for drafting this.
• Content – you’ll need to create images, videos , product descriptions , blog articles , sales page copy , and anything else that’s relevant to your platform.
• Payment processor – a system for accepting payments is vital for making money online ( PayPal , Shopify , and Podia are all easy to use).

You might also like… 20 Name Ideas For Online Fitness Businesses .

Next, it’s time to launch your new fitness business to your customers…

4 – Launch Your Online Business With a Bang

The launch stage is vital because it can make or break your online business . People are unlikely to simply stumble across your website or platform – you’ll need to get the word out. 

You need to put as much effort into driving traffic towards your website, social account, or app as you did into building it. There are lots of effective ways to do this – here are some ways to launch your online fitness business initially…

• Set up your social accounts – create compelling bios and post sneak peeks of your product or service that builds anticipation.
• Email list – start a waiting list as soon as you have your idea so that you can email interested people when you launch.
• Website – you may want to build your website in advance but wait until the launch day to publish the content and make it live.
• Educational content – if you’re launching a new product or service, then you may need educational content such as how-to videos or infographic guides to teach people how it works (this is particularly important for fitness equipment).
• Partnerships – collaborate with complementary brands with existing audiences to get the word out about your new venture.
• Influencer marketing – work with influencers and leverage their audience relationships to promote your new business (this is a great tactic for startups).
• Online advertising – run ad campaigns on Google, Facebook, and Instagram to raise awareness of your brand and generate leads.

These marketing tactics are particularly suited to new businesses that don’t yet have an established presence. It can be hard when you’re starting from zero, but these approaches help you build brand awareness , drive leads , and generate online sales quickly.

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

5 – Grow Your Online Fitness Business

Once you’ve launched, you’ll need to continue to build and grow your online fitness business. This is often a balancing act between managing inventory, generating sales, and ensuring positive cashflow.

If you want to grow your online fitness business, then you’ll need to continually find new customers while keeping existing ones loyal . There are endless ways to do this and many of the ideas listed in step 4 will continue to work. But if you want to build on what you’ve established, then some of the most effective ways to grow include…

• Search engine optimisation – so that Google knows what your website or blog is about and can send relevant traffic to it.
• Social media – pick one platform, whether that’s Facebook , TikTok , or Instagram , and focus your efforts on building an engaged following (check out these ideas for personal trainers and gym social strategies ).
• Competitions – run competitions and challenges where people can win prizes for sharing your brand with their networks as this is a great way to drive referrals, word of mouth, and get leads too .
• Blogging – write weekly blog posts to help your website rank for more keywords and drive search engine traffic, remembering to promote your articles after writing them (try this blog promo checklist ).

You might also like… This case study on How ONO Protein Oats Grew Their Online Business .

Online Fitness Business Start-Up Tips

So, now you know exactly how to start an online fitness business and build it into something successful. Whether it’s a side-hustle or full-time venture, starting your own online business is a great way to generate income and become your own boss.

Coming up with profitable ideas and validating that there’s consumer demand are the first crucial steps to success. From there, you’ll need to build, launch, and continue to grow your business long-term. We can’t wait to hear how you get on!

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How to Launch Your Online Fitness Business in 6 Easy Steps

Learn More about Fitness Memberships

• How Starting One Can Transform Your Career

If you’re a fitness professional, chances are, you love what you do. 

But if you want to level up and make your career even more rewarding, it’s time to launch your own online fitness business !

Online workouts are the top fitness trend of 2021 , and streaming video technology makes it easier than ever to fill that demand and become a successful entrepreneur.

All you need are the right tools, the right platform, and a game plan.

So we’re here to help.

In this post, we’re going to explain how launching your own business can help you build the independent fitness career you want and make money doing it.  

Then, we’ll show you how you can get yours up and running in 6 simple steps, plus a bonus tip:

• Establish Your Niche
• Find Your Audience
• Create Your Fitness Content
• Build Your Platform
• Choose Your Business Model and Set Prices
• Market Your Service

Bonus: Create Apps

Let’s get started!

How Starting an Online Fitness Business Can Transform Your Career and Scale Your Income

There is a huge demand for online fitness businesses right now. 

In fact, active American adults see online fitness content as the best way to stay fit . Why?

Because it lets people train how they want, when they want, and gives them digital access to their favourite trainers (like you!).

And for trainers, there are a lot of benefits to selling fitness programs online. You can:  

• Increase your client base and reach while keeping the same workload.
• Grow your fitness brand.
• Make more money.
• Expand the products and services you offer.
• Enjoy a more flexible schedule.
• Find a better work-life balance.

All by creating a fully-branded, standalone online fitness platform for your business. Just like Lottie Murphy has done.

Lottie is a highly-trained pilates instructor who found herself spread pretty thin while pursuing her dream job. She needed a way to grow her business without spending more hours in the studio. 

So she decided to launch her own platform, Lottie Murphy Pilates . 

For a small membership fee, students were now able to access her workout programs online and participate at any time – and it took off!

Lottie’s online fitness studio made it possible for her to offer her services to more clients, in a wider range of locations, effectively letting her be in multiple places at once! 

Lottie Murphy Pilates offers a wide catalog of pilates workouts for a small recurring membership fee, in addition to:

• Live-streamed classes.
• Downloadable calendars and playlists.
• Pilates retreats.
• An online merchandise shop.

All of which she can promote though her existing social media channels, like her Instagram feed:

Transitioning her business online was the turning point that allowed her to scale her income while finding more freedom and flexibility in her personal life. 

Best of all, Lottie’s journey is just one of many online fitness business success stories. 

You can do it too!

As a fitness professional, you’re already offering customers a solution to their training needs – you just need to give it to them on a platform that provides more than a traditional gym experience . 

Your online fitness business provides this kind of value to customers in ways like:

• A variety of 24/7 online workouts for people with busy schedules.
• Connecting directly for live workout content and personalized individual training.
• Downloadable health and wellness resources.
• Building online communities around your audience’s common fitness goals.

Our research shows consumers are more than willing to pay for these services. 

If you’re a fitness professional ready to scale your business and establish long-term success, keep reading – because we’re going to give you the tools to make it happen!

Start your 14-day free trial today!

Feeling ready to launch your online fitness business?

Great. 

Now, we’re going to break down the 6 steps you need to take in order to sell workout plans on your own independent fitness platform.

Let’s dive in!

1. Establish Your Niche 

Your niche is the specific type of fitness service you’re selling, as well as the market you’re selling to. 

“Niching down” is important because the more specific you are in creating and selling your workout routines, the more dedicated your customer base will be. 

You need to establish what makes your business idea stand out – and here’s where it gets fun! 

In the fitness industry, you can monetize any kind of training program. 

A few popular workout niches are:

• High Intensity Training.
• Dance Fitness.
• Weight Training.

But to find an even more specific customer base, you can market to new client groups with more specific needs.

For example, a yoga business can offer specific services for demographics like…

• senior clients over 50
• athletes recovering from sports injuries
• soon-to-be moms and parents
• people looking for increased mobility and flexibility 

…or any other group whose fitness needs you can serve! 

Once you know your niche, you can narrow down the target audience you want to attract.

2. Find Your Audience

Moving your business online allows you to build a much larger customer base than in-person training. 

No matter what you’re offering, there are people looking for a service like yours!

Here’s how to find them and build a community of long-term customers.

1. Evaluate Your Current Following

Do you have an existing following? 

Chances are, you’re not starting from scratch.

Your ideal clients can be anyone you’ve ever worked with in a fitness capacity. 

Have you ever:

• Shared fitness tips at the gym? 
• Worked with people in group training?
• Written a workout plan for a friend who’s starting to train for the first time?

Network with those people. If there’s potential for you to help anyone, let them know.

2. Determine Your Ideal Customer Base

You’re looking for new clients who want your specific fitness service, and therefore will be easy to convert.

In order to find your target audience, spend time getting to know them.

Establish factors like:

• Their age, gender, location, and preferred workout style.
• Their average income, and how much they want to pay for a service.
• What they like and dislike about other programs they’ve tried. 

Once you know who your customers are, you’ll have a better idea of where and how to reach out to them.

3. Connect to Your Customers

The easiest way to connect with your target audience is by meeting them where they are. 

When you know your customer base, you know what online spaces they hang out in – so focus your attention in those areas.

Some ways to do this include:

• Linking to your business via social media accounts.
• Putting teaser videos on Youtube . 
• Running paid ads on their favorite platforms.

The more visible you are, the more interest you can build with new clients.

3. Create Your Fitness Content

Your fitness content library should be full of engaging content that fits your professional image.

To create videos your subscribers can’t get enough of, you’ll need:

• High sound and picture quality.
• A stable filming location.
• The right lighting and camera angles.

Thankfully, you don’t have to be a videography expert to create high-quality content! 

Here’s Daniel, our resident video expert, explaining everything you need to know. 

Click here to watch the video -> youtube.com/watch?v=0I70gLlmL80

For more technical tips and tricks for your video content creation, we also suggest the following reads:

• 39 Expert Video Tips for Professional-Looking Videos .
• The Ultimate Video Production Equipment Checklist .
• 9 Best Places to find Royalty-Free Music for Your Videos .

Once you’ve got your videos ready, you need a place to upload them. Here’s how to create your own fitness platform.

4. Build Your Platform

Your platform is the central hub of your online fitness service – so naturally, you want it to look good. 

Here’s how to create a home base that your customers will love to explore. 

1. Create Your Website

To create a video website that offers a stellar experience, choose an all in one video hosting platform with the tools you need.

Click here to watch the video -> youtube.com/watch?v=p0AEb20MozA

From there, you can design your layout.

Uscreen offers Customizable templates , as well as a plug-and-play page builder that lets you place all your video on demand content in an easily-accessible library for your audience. 

Your site should be clean, well-organized, and easy to navigate.

You’ll also want to include:

• A detailed description of what your service offers.
• An “About” section that tells the story of your business and showcases your expertise as an online personal trainer.
• A clear Call to Action.
• Pricing details and payment methods (like PayPal or Stripe.)
• Incentives you may be offering (like a free trial period.)

MxM Fitness is a great example of a fitness website with all these elements.

Your website also provides a great opportunity to solidify your brand. (More on that later!)

2. Upload and Organize Your Content

Next, you’ll want to get all your fitness training videos uploaded, organized, and ready to watch.

An organized video content library makes for a great user experience.

Luckily, Uscreen offers tools like custom categories and tags for your videos – so viewers can easily find the type of content they’re looking for.

You can also create custom filters so users can narrow down their search.

For example, MxM Fitness helps customers find specific classes with filters made for the classes they offer, including: Class Length, Difficulty, Type of Workout, Category, and Theme. 

Content organization is important because the less time people have to spend searching your library, the more time they can spend training and gaining from the benefits of your service !

It always helps to keep your library looking sleek with these thumbnail design tips too.

Speaking of design, customization is an important part of creating your fitness business, so we can tackle that next!

3. Customize Your Platform to Fit Your Brand

Your brand is your public image. It’s the unique style and voice you create that makes your business stand out.

That’s why it’s so important to customize your website and platform with your brand style!

Creating a memorable brand goes way beyond cool customized logos (although those are definitely a plus!) You can also use:

• Typography.
• Color schemes.
• Unique brand voice.
• Training video and photo editing.

You can strengthen your online presence by customizing all your platforms with the same look and feel.

This is especially important for people who are already familiar with your fitness content on other social media channels, and then jump over to your website.

For example, the MXM Fitness website features a link to the Movement by Megan Instagram account. 

When visitors click through, they’ll find the same bright pink color scheme and style of photography on both platforms. 

This makes her service stand out to customers, and it can work for your business too. 

Once you’ve finished building your platform, you’re ready to start pricing your products.

5. Choose Your Business Model and Set Prices

First, you’ll need to decide how you want to sell your online fitness service. 

Independent business owners make the most profit using a transactional (TVOD) or subscription-based (SVOD) business model.

Here’s how they work:

Transactional (TVOD)

Transactional Video on Demand (TVOD) services charge on an individual pay-per-view basis. Depending on your niche, this can be a great way to sell high-ticket offers. 

The transactional business model works particularly well for:

1. Personal Trainers

Online personal training businesses can sell a wide range of products and services for one-time purchase, including downloadable materials like:

• Pre-written workout or nutrition templates. 
• Training plans for clients at different levels of fitness.
• Recipe books.
• Individual live training sessions .

Best of all, you can make any purchase a high-ticket offer by giving customers the option to upgrade to a fully customized program, created specially for their needs.

2. Courses and Workshops

You can charge a one-time fee for group classes and workshops. These can then be accessed via live stream or downloaded for customers to view at any time.

Some transactional course ideas include:

• A 1 month training calendar featuring a new 10-minute workout each day. 
• A 90-Day total body transformation fitness challenge package. 
• Access to an exclusive live yoga class.

By offering access to a single program or downloadable content, customers can get a feel for your service, while you make money immediately.

Subscription (SVOD)

Your other option is selling annual or monthly subscription memberships. 

In this model, you charge subscribers a low recurring fee for unlimited access to your entire content library. 

The more members you have, the more your income grows – while you keep the same manageable workload.

We recommend SVOD, because subscription revenue is steady and reliable. Plus, you don’t have to constantly upload new content or be there at the point of sale. 

And any fitness niche can become a profitable membership service.

Uscreen clients Kreativ Dance Fit , Love Cycling Studio , and Sarah Beth Yoga all offer very different types of fitness programs – but they all have their own loyal audiences of subscribers.

Pro Tip: combine TVOD and SVOD for the most earning potential. 

This means offering add-on purchases like…

• pre-written training and meal plans
• individual virtual fitness classes
• live fitness webinar access

… on top of access to paid membership content.

Once you have your business model down, you can establish a price point. 

Your rate should offer fair value to your customers without underselling your service.

To find a number that makes sense, you’ll want to consider a few important factors:

• What is your profit goal?
• What are your conversion success rates?
• What is the cost for similar services in your industry?

For more information (including a handy cost calculator), check out our detailed explanation of how to price your content .

Next, we’ll cover the final step in launching your online fitness business – growing your audience.

6. Market Your Service

To create a solid customer base (or grow your existing one), you’ll want to put together an effective marketing strategy.

Here are 4 steps you can take to acquire paying customers right off the bat!

1. Build Excitement and Awareness

Before your official launch, it helps to generate buzz for your new service. 

Here are a few ways to create hype:

• Offer incentives such as early-bird pricing to get your first wave of paying customers on board.
• Use social media marketing by promoting your services on all your accounts. 
• Enlist influencers to get noticed by a larger audience. They can generate referrals and send more people to your site.

For ideas on where to attract online clients, take a look at our top traffic sources for your VOD platform .

2. Grow Your Email List

Your email list can help you convert visitors into paying customers through a gradual nurturing process. 

The perfect fitness email campaign will help you keep in touch with everyone who’s interested in your online service – and ultimately win them over. 

So, once people arrive on your site, the goal is to get their contact information using tools like landing pages and opt-in forms. 

To do this, offer potential clients something that makes them excited to sign up – like free valuable content in exchange for their email address.

3. Give Previews/Free Content

Free giveaways and previews of your content can help you connect with potential customers and build trust in your service.

Some incentives to get people interested include:

• Offering promotional coupons .
• Providing free workout videos and tutorials.
• Demo videos that showcase new and exciting parts of your service.

By giving customers a taste of what they can expect (and even an occasional no-strings-attached gift,) you can show your value – and then offer them more.

4. Build Relationships/Community 

Once customers have signed up for your training service, you can make them a part of your fitness community . 

Customers love sharing their goals, experiences and hard work with like-minded people. Heck, who doesn’t?

Click here to watch the video -> youtube.com/watch?v=xNXjQBzLmxI

This emotional bond can help you retain more customers in the long run.

For more ideas, check out our breakdown of how to build an online community that grows your fitness business. 

5. Use Analytics and Feedback Tools

Analytics tools and feedback help you find ways to improve your service and provide even more value.

Uscreen offers a full video analytics suite to help you gain a better understanding of how your customers interact with your content, including…

• most popular videos
• watch times per video
• engagement rates
• top devices used to stream

…and more!

You can also ask your customers for feedback in the form of questionnaires and surveys.

These tools can help you connect the dots between what they want and how you can give it to them.

Now, these 6 steps will certainly get your small business off to a running start – but you can also take it a step further by creating an app.

Offering a fitness app for your business gives you an automatic advantage over brick and mortar gyms.

Apps let customers access your service from phones, tablets and TVs – which means they can easily fit workouts into their schedules and train with you on their favorite device, from anywhere.

Apps are a huge selling point because they make your service more convenient and accessible – and therefore more appealing to customers. 

Whether you choose to tackle OTT apps right off the bat or later on in the process, you can use the 6 steps above to build a great online fitness business now. 

Interested in a Free 1-on-1 Demo?

Aarushi Singh

Based in India, Aarushi is the Senior Content Marketing Specialist for Customer Centricity at Uscreen. With her keen eye for storytelling, a knack for engaging content, and the ability to truly understand customers, Aarushi is building the customer-centricity pillar at Uscreen. Think; interviewing customers to design unique creator stories with sharp premises that spotlight Uscreen. Or, crafting guides that are tailored to solve specific pain points and objections of customers — she ensures every piece of content serves our company’s goals and addresses our customers’ needs. With 7+ years of experience as a marketer and content creator herself, Aarushi runs a weekly marketing newsletter. When she’s not being a marketing nerd, you can find her playing with Joey (her 2-year-old golden retriever), re-potting some plants that died because she forgot to water them (as usual), or cooking an unnecessarily difficult cuisine over the weekend.

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How to Create a Valuable Online Fitness Business Plan

Starting an online fitness business is exciting and can be done fairly quickly. But from my experience working with fitness instructors, I’ve noticed that the business’s initial planning phase is crucial to its success. And it stands to reason – the online fitness industry is booming, and it’s not projected to plateau anytime soon. In fact, the industry is projected to reach $325 billion by 2026 . 

But over the last few years, I’ve worked with many entrepreneurs who feel that having an online fitness business plan gives them a sense of direction and who knows which goals they must work toward. And the proof is in the studies:

In the U.S. alone, approximately 543,000 new companies start every month . But here’s the catch; only 7 out of every 10 stays in business within the first two years. Furthermore, only 5 of 10 businesses are running after five years. Roughly 70% of those surviving companies follow a strategic business plan. 

These statistics show us that without a full-proof business plan, it’s easy for an online fitness business to sway, lose touch with its target audience, or even go out of business. So, in my opinion, here are eight steps fitness instructors should take to help them write a solid, practical, and bullet-proof business plan:

Writing an Authentic & Practical Online Fitness Business Plan

In-depth business plans can be extremely lengthy and time-consuming to do. I feel that business plans can be between 5 and 15 pages long, with each page discussing a specific business, environmental, or marketing factors. Here is a list of the most valuable components your online fitness business plan should include:  

1. Include an Executive Summary

An executive summary is the synopsis of your entire online fitness business plan. This is why I always advise entrepreneurs to allocate a space for it – but to come back and do this section last. This will allow you to encompass all your research and gain a better understanding of conclusions prior to summarizing the business plan. 

Your executive summary can include an overall explanation of your fitness business, your mission statement, the company’s vision, and business goals. It should also outline your target audience and your plan on how you hope to serve this group of people using various products, services, and solutions. Try to be specific when talking about topics, but keep it concise. You’re looking for something less than a page long for your executive summary.

2. Study the fitness industry

The next phase is what I call the “analysis” phase. You’ll notice that points 2, 3, and 4 all speak about the analysis of a particular area. The first is about analyzing the industry you’ll be working in. In this case, that would be the online fitness industry. The analysis should include tasks like researching the online fitness market’s size, growth, and projected growth over the next five to ten years. Then you can add a brief paragraph on your knowledge about the online fitness industry, what fitness is today, and what it means to business owners and gym members. It’s also good to analyze how the industry evolved over time and understand what clients want in 2023. For example, they see fitness as part of a holistic wellness regime today, as opposed to ten years ago when fitness was just about attending one aerobics class.

3. Do an in-depth competitor analysis

The next element you should include is a competitor analysis. This can be done by researching anyone else offering a similar fitness solution to what you envision. When studying competitors, take the time to view their website, social platforms, fitness studios (if they have any), and general online presence. Read their client reviews, understand their products and services, and analyze their overall messaging and aesthetic. This will help you know how successful they are and what type of message and visuals resonate with the target audience.

4. Analyze your target audience

Once you’ve analyzed the industry and your possible competitors, it’s time to identify your target audience. The best way to identify your ideal client is to look at your offering and imagine who would be the client that would always come back for more fitness training sessions with you. This can be broken down by using various criteria; demographics, location, income, likes, dislikes, preferences, etc. The key is to try and outline your target market in the most specific way possible – the more refined your target market is, the more accurate and appropriate your marketing message will be.

5. Examine internal business operations

Now that the analysis phase is complete, it’s time to look at the internal business operational factors. These include everything from the online fitness tools you’ll be using to your business security, payment options, and more. This section should cover the bread and butter of your business. State any rules and regulations you may have to follow (this could be anything from privacy policies to health and safety regulations). It’s important to outline any terms and conditions you have in membership contracts.

6. Define your products, services, and solutions

This component must outline any products, services, or solutions you will sell via your online fitness business. You can have more than one offering – but it’s vital to mention each element that will be priced on your website. This can be updated as your business grows. Your products and services should all have a description, price, and profit margin attached to them. Once you begin selling, you will be in a position to quickly understand which products give you the most value for the time and effort spent on them.

7. Create your marketing strategy

Once your product or service offerings are outlined, it’s time to start looking at your marketing strategy. Your strategy should include the following: 

• Current and popular trends that you plan to capitalize on.
• Marketing tactics you will implement in order to generate sales.
• Marketing messaging and how that resonates with your target audience. 
• A marketing calendar and implementation plan.

8. Do a detailed cost analysis

The last step is all about your financial plan. You should look at your costs and list them all in your business plan. This can be anything from your streaming equipment to cameras, lighting, online teaching platforms , editing software, etc. Each expense must be listed and catered for when pricing your products and services. Your financial plan should also include possible profit margins you would like to work with. This way, your success can be measured against an initial profit goal.

Creating business plans is something that should take time and effort. It should be mulled over for a while so that you can get your mind into the operational business space.

Business plans always give us a sense of vision and direction. But that’s not to say that your plan can never be changed. As your online fitness business grows, you may want to update your offering, make your target audience more specific, or add to your marketing strategy. 

This is the best way to do business – evolve with the times. It’s how most successful businesses continue to impress their customers. 

Co-Founder, Gleantap & Mastera

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How to Start an Online Fitness Business: A Detailed Guide to Success

Starting an online fitness business needs to be well-crafted and executed perfectly. Therefore, I’ll highlight all the important steps related to researching, preparing, and launching an online fitness business. I’ll walk you through every aspect of your successful journey as an online fitness entrepreneur.

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More people than ever are interested in learning how to start an online fitness business, and nobody could blame them. This is a rapidly growing industry that poses a lot of opportunities, not to mention how profitable it could be ( the average revenue in the digital fitness and well-being industry per user in the U.S. is expected to come close to $250 this year ). 

Millions of clients all over the world realize the convenience of online health, strength, and fitness coaching. However, they often skip important steps of the process, thinking that they can fast-forward it and propel themselves to massive success. This is a mistake, as starting an online fitness business is impossible without a solid foundation. Therefore, most efforts fail. 

You don’t need to go that route.

In this article, I’ll go through all the important aspects of such an endeavor. You’ll learn how to run an online fitness business and understand the importance of proper research. Starting a fitness coaching business online can seem too easy, but it’s not. The good news is that it’s perfectly doable if you play your cards right. I’ll do my best to help you with that.

Summary: Your Online Fitness Business Launch Guide 

• Reasons to start an online fitness business
• The Ultimate Checklist: How to prepare for your online fitness business launch
• 10 steps to start a successful fitness business
• Important aspects to pay attention to
• A couple of VERY inspiring success stories 

Why Start an Online Fitness Business?

We all have Jane Fonda to thank for setting the home workout training trends. Her 1982 tutorial was a massive hit , and the VHS tape she released was top-selling for years. Long before the internet entered our lives, she more or less laid the foundations of what is today a billion-dollar industry. And this is why starting your own project and becoming part of it is well worth the effort. 

Before starting any type of business, you need to ask yourself many questions. Their answer may change the course of action ahead of you, and they can even make you reconsider everything you thought about initially. I’ve listed and addressed some of the important questions below.

What Are the Advantages of Starting an Online Fitness Business?

Online fitness coaching has a lot of perks: it allows you to reach a potentially endless audience. Being able to be someone’s fitness trainer regardless of where you’re located around the world is an amazing opportunity. Plus, you can generate income in more than a few ways doing this: product positioning, affiliate links, and other forms of collaboration.

How Hard Would It Be to Find Clients as an Online Fitness Trainer?

Finding clients for your online fitness coaching business will never be hard if you know what you’re doing. This is where I come in. I’ve created this guide intending to show you how to start your online fitness business from scratch. Additionally, I need to mention that some forecasts suggest that the online fitness industry will be worth ten times more in 2027 compared to 2019 . This is a whopping statistic, to say the least. It also goes to show that more clients than ever before would be interested in online fitness services and products. 

Is It the Right Time to Start a Fitness Business Online?

Truth be told, now is the best time to start an online fitness business. The second best time to do it is tomorrow. The rapid growth of this industry started three years ago. When the COVID pandemic shook the world, we all had to introduce changes to our lives, whether we liked it or not. This is how the online fitness industry literally skyrocketed. As I mentioned above, there are no signs of stopping. Some estimates suggest that the online fitness industry will be worth approximately $80 billion in 2026.

What Makes People Prefer Virtual Fitness Training Over Traditional Gyms?

More people than ever before are hiring online fitness coaches, yoga trainers, and other specialists in the fitness industry. There are plenty of good reasons for that: no expensive gym memberships, less time spent training, and, above all, comfort. Being able to train under professional guidance from the comfort of their homes is a key perk clients love about online fitness classes.

The rest of the important benefits your future clients will demand when paying for the fitness services you offer online include personal approach and guidance, scaled training and nutrition courses and programs, day-to-day and week-to-week check-ins, and so forth. Hiring a personal trainer in a brick-and-mortar fitness club would be very expensive, but the same approach would cost a lot less online while providing identical value to the client. 

The Essential Checklist for Starting an Online Fitness Business 

I’ll guide you through 10 steps to take when starting an online fitness business, but there are numerous things to check before you initiate the process. I’ve narrowed down this checklist to the most important aspects.

Item 1: Check the Competition

As a wildly growing industry, the online fitness business world is VERY competitive. As soon as you scroll through Instagram or you open a random app you downloaded on your mobile device, you’re likely to see yet another ad that promises to help you shed some extra weight or build the V-taper back you’ve always wanted. This is a good thing, I believe. The more competition you have, the wider your initial research should be. Plus, building your online fitness coaching business the right way from the ground up will help you stand out from the rest by steering away from potential issues. By taking the time to conduct proper research, you will spot the mistakes that stop the growth of your competitors’ businesses. 

Studying the competition is by far the most important step in starting an online fitness business. It will give you most of the answers you need and, once you gather enough information and process it, it will pinpoint what to do and what NOT to do to be a successful online fitness trainer. 

Item 2: Conduct a Proof-of-Concept Study

The previous step will have mostly covered this item in your checklist, but I still need to mention it because this is a MUST. Even if you think that you have a radical idea that would quickly become successful in the online fitness niche, it could always prove to be a mistake. Seeing what works with others will most probably reveal if your idea has potential.

Item 3: Check the Current Trends

Things never stay the same for too long, especially in a challenging and fast-paced environment, such as the world of online workout programs and virtual trainers. There are constantly new training and dieting methods emerging, as well as different new forms of interaction. The pandemic taught many among us to use Zoom for numerous purposes, and it’s one of the ways to lead a Zumba class today, for example. Roughly 20 years ago, Greg Glassman invented CrossFit , which became a worldwide phenomenon. Ten years ago, almost nobody would take the time to create a meal plan designed especially for you, based on your particular needs, preferences, and goals. Today, you can get detailed and highly customized training and meal plans based on numerous factors you never knew existed. This all goes to show that you need to either find a new trend or study the current ones thoroughly. 

Item 4: Find Your Niche

Most people who plan on becoming a part of the online fitness industry know exactly what they want to become, which is a decision mostly based on their experience. You can do the same and become a fitness coach/virtual trainer, a yoga instructor, a weight loss consultant, or any other role you feel comfortable with. But given the constant shift in trends, you might be able to blend in a few of these roles. Studying different niches and being able to compare your skills and experience to what it takes to become part of them will show you the right path to follow. 

Item 5: Build Your Personal Background 

Becoming an online fitness coach can only be done if you have the knowledge, qualification, and experience needed. You need to understand the specifics of the products or services you intend to offer, but you also need to prove that you do. Highlighting your career is a must, but you may need to take different courses or acquire certifications. This is a vital part of the research process. For example, if you’re planning on designing meal plans for your clients, you need to be a certified nutritionist if you want them to trust you, or you should at least have a proven track record of success stories with happy clients that would showcase your knowledge.

10 Steps to Start a Successful Fitness Business

Once you’re done with researching this vast industry and, particularly, the niche you’d like a piece of, the time to leap into action will come. 

I took my time to dwell deeply on this matter and came up with 10 pivotal steps that will shape your business and determine if it would be successful or not. I don’t advise you to skip any of these steps, as they all matter a lot.

1. Create Your Initial Business Concept

This is the initial blueprint you must create before shaping your final business plan. The concept needs to cover all the basic aspects of your online fitness endeavor: the niche, the scope, the specific products or services you intend to offer, the platforms and sales channels you will use, and so forth. 

2. Find Your Audience

Questions to ask yourself when you want to be sure you’re targeting the right clients:

• What type of people would buy your services or products?
• Why would your clients buy your services or products?
• Would your projected target audience require personalized services?
• What limitations and restrictions are there to consider (related to age, location, service affordability, and so forth)?
• Can you cover your target audience’s needs by offering something new to them?

There are more questions to add to this list. The more you ask yourself, the better the result will be.

The Facebook IQ Audience Insights is an amazing tool to use when you need to identify your target audience.

3. Create a Business Plan  

Once you have a concept to work on and you’ve determined your niche and clientele, you should create a detailed business plan. It must comprise everything: the social media platforms and other sales channels you intend to use, the time frame you set to make it all happen, the budget you’ll need for creating a website, video content, social media advertising, hiring subcontractors, assistants, or consultants, and plenty more aspects. The initially set budget should be well-thought and it should include every tiny expense you can think of, including fees for consultancy services, certificates, permits, courses, and even the monthly internet bill.

4. Check for Required Certifications and Registrations  

Since I mentioned permits, you need to be absolutely sure that you have what it takes to run an online fitness business in terms of legislation. Some regions or countries require permits, licenses, or certifications. Being a licensed physician, nutritionist, or fitness coach may not be a must, but it would create the credibility you need as a competitive advantage.

5. Fund Your Fitness Business 

Funding your business is sometimes harder than it seems initially. If you don’t have money to start your new online fitness project, you’ll need to source capital. There are plenty of ways to do it: a loan from a bank or a relative, finding a business partner or an investor, or a small business support program (there are both government and privately funded ones). If you already have a good reputation in the fitness world, it would be easy to attract a sponsor or an angel investor to fund your business project. 

6. Create a Brand That’s Recognizable

In the world of retail and service-based businesses, branding and PR can come a long way. It’s best to leave this part of launching your business to professionals. Hiring a PR and/or marketing consultant usually pays off sooner than later. You simply must build a brand to be successful. There’s no other way. Every aspect matters: the business name, the logo, the color scheme, the font, the slogan, the message the brand sends, and the vibe it sends (it’s mostly based on your target audience).

7. Shape Your Marketing Strategy and Pick the Fitting Sales Channels

You should have a clear idea of the sales channels you will be using. The careful positioning and marketing of whatever your service portfolio might be will determine your success. The strategy you craft needs to include social media platforms and sales channels, advertising options, affiliate channels, SEO, and so forth. Targeting the right groups and using the appropriate sales platforms will guarantee a faster and better result. Plus, you won’t waste money on ads that will not generate any revenue. 

Even if you have the ultimate action plan to take over the most fitting sales platforms, you will still need quality content that will help you market your new online fitness business. Being able to generate and optimize sales letters, landing pages, email campaigns, and social media posts and ads is the key to success. 

Social media platforms and messenger apps, such as Instagram , TikTok , Facebook , and Messenger , among other similar solutions, are often the perfect way to promote your online fitness coaching business and find clients.

Here’s an example of how just a couple of the popular social media platforms can skyrocket your profit:

8. Create a Website 

This should be on your agenda! Even if you’re relying mostly on social media to run your fitness business online, you should have a well-designed, informative, and interactive website. Knowing how to build an online fitness business means that you must know how to create an appealing website. It’s not that hard to do it, and it can be very affordable, too. There are website builders that could do the job. Don’t worry about personalization – these platforms have what it takes to create a stunning website fast.

• Squarespace  

9. Build an App 

This might not be part of your entrepreneurial journey across the world of online fitness coaching and training, but if you’re planning on offering personalized services and solutions, you’d need to have an app. It should be exactly what your clients would look for in terms of added value, usability, ease of access, and rewards. For example, clients who purchase a custom nutrition plan or a 12-week bulking course would be able to confirm their progress by filling in data or completing different tasks. This is a great way to monitor and guide them. Again, building an app is not a must; it depends on your business model.

10. Interact with Clients Using Social Media

If you’re a virtual trainer or a fitness coach online, your clients are likely to be mostly on social media. This is why your focus and effort should be all about engaging your target audience and interacting with as many individuals as possible. One of the best ways to do this is to promote your online fitness business by giving free advice and tips. Providing value for free will only cost you creating the content for ads and paying to run them, but it will result in a stronger brand. Your future clients need to know you’re reliable and knowledgeable before they trust you enough to hire you.

Important Aspects of Online Fitness Business to Pay Attention To

Starting an online fitness business should follow the process I described above (in most cases, at least), but it needs to continue with additional steps aimed at perfecting it and adding value to your peers. I’ll highlight some important aspects to consider once the wheel starts turning.

Offer Online Classes and Sessions

Most of your clients would probably prefer to join an online class or meeting, or even a private session. This means that you need to offer such services, as well as provide the means for a stable connection and quality streaming. The more value you provide during these sessions and virtual meets, the faster your business will grow.

Create Quality Content in Exchange for Nothing 

I already mentioned the crucial importance of quality content. You should be prepared to offer the most informative lessons, advice, tutorials, and other forms of content, alongside videos on important topics your clients would be interested in. I can’t stress this enough: provide free advice and guidance. This doesn’t mean you’ll be losing money by doing something and not getting paid for it. Quite the contrary: doing so will attract more potential clients and help you reach the revenue goals you’ve set initially.

Set Up an Easy Onboarding Process

Going for lengthy onboarding and the sign-up process is never a good choice. Your clients should not waste their time until the moment you provide value for them comes. Let the content you create work its magic and provide your audience with easy sign-up and booking options. They would gladly get on board and hire you if they are able to see you’re worth it, and becoming part of your clientele only takes minutes.

Implement an Easy Payment Process and Offer a Lot of Payment Methods

In today’s world, people demand to pay online using the method they prefer. Not providing them with such a possibility would result in losing clients. This is why I strongly suggest that you offer a plethora of payment methods: credit and debit cards ( VISA , MasterCard ), digital wallets and online payment platforms ( Apple Pay , Google Pay , Venmo , Cash App , PayPal ), and even cryptocurrencies. Having the widest possible variety of options to offer your clients is how you’ll make sure you’d never lose a client due to not supporting the payment method they prefer. 

Another important note I should make is the importance of an online POS system. Unlike the brick-and-mortar fitness center point-of-sale solutions you could opt for, your online fitness business would need a solution that’s compatible with online stores, eCommerce platforms, and other sales channels. It should also be integrable with third-party software. 

Use an Appointment Calendar

To organize and plan your business, as well as to allow your clients to book meetings, you’ll need to introduce a bulletproof schedule to your workflow. This could be a specific software solution, such as HubSpot Sales Hub or Calendly . It’s an absolute must to use such planners to prevent causing a mess when working with dozens or even hundreds of clients at once. This type of software can usually be paired with Google Calendar (in case you use it).

Analyze Your Performance  

Once you kick it off, it will not be long until you have results to process and analyze. Through various tools like Google Analytics, you could gather data related to the performance of your ads, and you can also see which parts of your service portfolio are the most preferred ones. This way, you’ll rethink some aspects of your online fitness business and introduce changes to what you’re offering and the way you offer it. 

Online Fitness Business Ideas 

Deciding to join the online fitness industry is one thing, but choosing what to offer in particular is another story. I went through the important process of finding your niche, but I felt I must suggest some of the best niche services and activities you should consider.

Start Working as an Online Fitness Instructor 

To learn how to start an online fitness training business, you need to know how to become a trainer first. There are courses to take and tutorials to follow on the matter. If you’re already a fitness coach and you plan on creating your own online fitness gig, you’ll be on a faster track.

Home fitness and online workout programs are becoming more popular by the minute, despite being available for years. Becoming a fitness coach able to design workout programs and weight loss plans is bound to be successful, as long as you pay attention to the important details and play your cards right.

Organize Fitness Workshops and Become a Group Training Fitness Coach

There are hundreds of fitness and wellness workshops and online training courses you could lead. Becoming a virtual trainer who guides groups is a trendy activity to engage in, not to mention that you could link various other income sources, such as webinars, personalized meal plans, suggested shopping lists based on meal prep requirements (bulking, keto, etc.), tutorials, and so forth.

Teach Yoga Online 

Yoga has been popular for quite some time, but many people have yet to discover that they can receive the best training and guidance online. This gives you a massive opportunity to teach yoga online, using a live-streaming service, a group chat, or a specific app.

Create a Virtual Gym

You can start a virtual gym by suggesting different training programs and methods based on the equipment people have at home. You can also create an entire portfolio of substitute exercises people can perform at home without weights.

Become a Weight Loss Consultant 

Weight loss will always be a niche that millions of people are interested in as clients. You are guaranteed to have a long waitlist if you prove that you can deliver results. This is the reason why becoming a weight loss consultant must be preceded with relevant experience that can be proven.

Starting an Online Fitness Business From Ground Zero: The Success Stories

There’s nothing more motivating than seeing someone successful in the field you’re about to conquer. This is why I love sharing success stories. They can be very inspirational, but you can also use these stories to learn from people’s mistakes or literally steal their ideas. It’s perfectly fine to do so, and you can always tweak the ideas you find to be awesome before applying them while chasing your own goals.

The success story I want to share is truly inspiring and also a textbook example of how to get things done. Jay Dang’s journey shows how being passionate and harnessing the power of social media platforms is more than enough to create a profitable business. When his NFL dream was shattered, he didn’t give up. He used his passion for fitness and bodybuilding and started posting content on social media. Once he learned how to manage ad campaigns, he took his business to five-figure monthly sales.

Another great example is Joe Logalbo’s story. Check out the video below to see the incredible story of how Joe went from rags to riches. This is inspiration in its purest form.

In Conclusion

There never was a better time to start an online fitness business than today. This is a vast industry offering endless possibilities, waiting for you to grab them. To do it, you must build the foundation of what has the potential to become a sustainable online fitness training or coaching business or a similar project.

If you take the steps necessary to research the field and prepare for your launch, you should be able to enjoy rapid growth. Being careful along the way and not allowing compromises will propel you to success. Hopefully, the steps I suggested and the additional tips will help you achieve your goals faster.

How to Start an Online Fitness Business: FAQs

How do i get online fitness clients.

To attract more clients for your online fitness business, you must engage a local or specific community group and build on top of. You should also allow clients to schedule appointments and buy your services directly using social media. Don’t forget to offer free advice and learn from those who are ahead of you in this game.

How do I become an online trainer?

To become a fitness trainer online, you need to choose a niche and perfect your skills. Next, you’ll need to create a brand and a business framework, alongside a budget, social media accounts, and a marketing strategy. 

Is online fitness coaching worth it?

This is a niche that’s well worth the effort . It will allow you to help hundreds of clients and build a successful brand while enjoying being an entrepreneur and making a good living out of it. It all comes down to planning and skills. 

How much do online fitness coaches make?

Online personal trainers can earn six or even seven figures per year. It depends on the growth of their popularity and their success rate. Still, the majority of personal trainers earn roughly $50 per hour. This is also a competitive income to have. 

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BUSINESS STRATEGIES

How to start a fitness business: a step-by-step guide

• Kiera Carter
• Sep 26, 2023

There are a few fundamentals of starting a fitness business, no matter your niche. You need to market your brand to potential clients, manage a schedule of classes and maybe even shoot workout videos to promote your services or train clients virtually.

It’s a lot at first, but just so you know, Wix Fit streamlines operational tasks, like managing calendars and onboarding new clients, and modernizes your business with quality live streams and online challenges.

But let's back up a bit, because a successful fitness business can take a lot of forms. A fitness business is any company that offers a fitness service, either in person or online—or both. Popular fitness businesses include yoga or Pilates studios, CrossFit boxes and kickboxing gyms. Whether you’re a personal trainer or the owner of a studio or gym, you have the power to make your fitness business truly your own.

11 steps to start a successful fitness business:

Discover your niche

Create a business plan

Fund your fitness business

Find your space

Create a website

Offer online classes and sessions

Make bookings a breeze

Implement a clear payment process

Choose your app

Engage clients on social media

Analyze your performance

01. Discover your niche

Before you dive into the business essentials, you’ll need to establish your specialty and fine tune your brand. Do you want to start a gym business ? Are you interested in learning how to make money as a personal trainer ? How to become a yoga instructor ? How to become a Pilates instructor ? You’ll need to obtain the right personal training certifications to establish your authority.

Once you’ve pinpointed your niche, research it like it’s your job (because it is). Understand your target audience, the specific clients you’re trying to reach and your competition when it comes to starting a service business .

Important FYI on that last part: Your competition is both local and virtual, so don’t limit your competitive research to gyms in your neighborhood. You’ll need to develop your personal fitness brand from all angles to stand out in a dense wellness space. Look at relevant YouTube channels, Instagram accounts and TikToks, too.

You can also explore online fitness management courses at Wix Learn.

02. Create a business plan

Next, it’s time to plan. Do you have a name for your business? If you need help, check out the Wix Business Name Generator , which offers ideas based on a few questions about your business.

Be inspired: Fitness business name ideas , Gym business name ideas

Once you have a name, it's time to create a logo that represents your brand and goals. You can look at fitness logo ideas beforehand to understand the kind of look and feel you should be aiming for, or learn how to make a fitness logo .

Then, to start a business you’ll need first a business plan. A business plan is a professional document that outlines the purpose, goals, strategy and financials of your venture (things like gym equipment, rent, insurance and staff wages). It usually includes a summary of your business, industry and customer analysis, an operational plan and financial projections. You can tailor yours to fit your needs. You can read more about creating a business plan here.

Lastly, you’ll need to choose a business structure (sole proprietorship, LLC , corporation , etc.) and register your business . The business structure you choose depends on many factors such as the amount of personal liability you're comfortable with and how many people you plan to hire. (Read more about the many business structures .)

03. Fund your fitness business

The cost of starting a gym varies a ton, especially whether it's a digital gym or a physical one. The latter can cost anywhere from $25,000 for a small studio with minimal equipment to over a million dollars for something more involved. Read more in how much does it cost to open a gym?

So, how are you going to pay for your gym? Your options are essentially:

Fund it yourself

Partner with an investor

Secure a business loan

The more you invest in your gym personally, the more say you'll have in running it. If you've maxed out your savings, consider a loan through the U.S. Small Business Administration , which works with lenders to support small medium businesses .

04. Find your space

Even if your business is virtual, you'll need to think about where you'll shoot your workout videos and run your online sessions. It helps to have a cohesive look to your set, so find a well-lit room in your house and stick to the same location for each video in your series. If you plan on training clients outside, check out our guide to green exercise .

Of course, renting a space for a full-on fitness facility requires more effort and money. The good news is, plenty of landlords are willing to negotiate rent right now. (Tip: Hire a lawyer to do the negotiating for you.)

05. Create a website

You’ll need to build a fitness website to display your services and allow for online bookings. When making a website think of it as the center of all the action—the place where people come to learn more about you and your services, sign up for a membership, book a session with you, watch your training videos and purchase your apparel.

Wix Fit offers different fitness website templates with built-in booking capabilities. Other marketing features—live chat, email campaigns, social posts and SEO—can drive traffic to your site and help your business grow. You’ll also need to choose a hosting plan and a domain name .

Here are a few elements worth adding to your fitness site:

Photos: Add a photo gallery of your sessions with clients, your gym or studio and events. Photos are an integral part of your fitness business website design , so make them count.

Videos: Learn how to shoot a workout video like a pro and display workout demos or offer full training videos. (Try the Wix Video Maker .)

eComm: Sell fitness equipment, healthy foods and apparel in an online store .

Testimonials: Feature recommendations and personal stories from your clients.

Your contact information: Include your name, phone number, email address and social channels so that clients can reach you. FYI: A custom email address looks more professional than your personal one.

A blog: Start a blog to share the latest fitness industry trends , workout tips or personal stories. Get started with a blog maker.

An SEO strategy: Implement strategies that help your site rank higher in search results. These SEO tools will give your site a boost.

Alternatively you can use an appointment scheduling app in order to secure bookings.

06. Offer online classes and sessions

Integrate Zoom directly with your site, so you and your staff can easily host classes. Even if your training is better done in pairs, like martial arts, you can still demo drills and exercises online to supplement your in-person training sessions. This is called hybrid fitness.

There are a few ways to up your Zoom exercise game :

Bring extra energy. You need to smile more on camera to make up for the physical distance.

Tell clients to sign in early to account for any technical issues.

Save time for questions. People enjoy chatting before and after class.

07. Make bookings a breeze

Use online scheduling to list your services, plus relevant info (the instructor's name, duration of class, price, location and so on). With Wix Fit, clients will be able to add the session to their calendar, then receive automatic email reminders, all without any additional work on your part.

How to use Wix Fit's online scheduling solution:

Choose your offerings: Offer group or individual sessions, classes or courses, package deals, sets of sessions or full membership plans.

Sync calendars: Sync with Google Calendars to track sessions.

Receive real-time notifications: Once a client books a session, you and your staff immediately receive an email update.

Waitlist when necessary: If a class is booked, clients can sign up for your waitlist and receive an automatic notification if a spot opens.

Provide a member login: Invite clients to become members, so that they can automatically sign in to your website or access your services on mobile.

08. Implement a clear payment process

Your payment process should be transparent and direct. Clearly list the plans on your site and explain the specific benefit of each membership and package. As a general rule, offer no more than three plans, so you don't overwhelm your clients with too many options. (Read more in 8 ways to price gym memberships like a pro .)

Note: With the Wix Bookings app, you can accept both full and partial payments, both online and in person, and clients can save their credit card information to pay for future sessions.

09. Choose your app

Mobile matters: More than half of people say they wouldn't recommend a site with a lousy mobile interface. Invite members to book your services and pay directly from their phone via the Fit by Wix app or the Branded App by Wix . They function the same way, but the latter app allows for your own branding.

As the business owner, you'll use the Wix app. It's a free extension of your website, meaning you can do everything you can do on desktop, just on mobile.

10. Engage clients on social media

Some fitness businesses operate almost exclusively on social media. Even if your primary business is a physical gym, remember that potential members will often check out your Instagram page to see what you're about. Treat it the same way you would your website and invest in visuals that represent your brand and use it to develop your networking skills. You can use the same photos and videos on your website and on Instagram, and be sure to respond to clients who interact with you.

11. Analyze your performance

You put in the work, now see if it paid off. Use analytics to measure your progress and gain a deeper understanding of your fitness business. View detailed information about new and returning clients (such as average class attendance, total sessions booked and no-shows).

This kind of info paints a clear picture of what’s working for your business—and what's not. Integrate customized reports using Wix Analytics to make adjustments (like offering more of one class). You’ve got to know what your clients like to give them what they like.

Can starting a fitness business be profitable?

Yes, a fitness business can be profitable, but like any business, success depends on various factors such as your business model, location, marketing strategies, competition and the quality of your services. The fitness industry is diverse, offering a range of opportunities for profitability. The following fitness businesses can be profitable if successful.

Operating a gym or fitness center can be profitable if you can attract a consistent membership base. Providing a variety of classes, modern equipment, and a welcoming environment can help differentiate your gym and attract customers, while maintaining reasonable operating expenses .

Offering personal training services, whether in a gym or as an independent trainer, can be highly profitable. Clients often pay a premium for personalized attention and expertise.

With the rise of digital platforms, creating and selling online fitness programs, workout videos, meal plans, and coaching services can be a lucrative venture with lower overhead costs.

Running specialized fitness studios (e.g., yoga, spin, CrossFit, Pilates) can attract a loyal customer base willing to pay for specific training styles and experiences.

Combining fitness with nutrition and wellness coaching can provide a comprehensive approach to health and attract clients looking for holistic solutions.

Selling fitness apparel, equipment, supplements, and accessories can be profitable with the right branding and marketing strategies.

However, the fitness industry is also competitive, and success is not guaranteed. To increase your chances of profitability:

Understand your target audience and local market to identify needs and opportunities.

Offer something unique that sets your business apart from competitors, whether it's specialized classes, innovative equipment, or exceptional customer service.

Deliver high-quality services that meet or exceed customer expectations.

Develop a strong marketing strategy to attract and retain customers. Utilize social media, local advertising, and partnerships.

Create a positive and engaging environment that keeps customers motivated and coming back.

Provide consistent and reliable services to build trust and loyalty.

Ensure you have a solid business plan that includes budgeting, revenue projections, and expense reports and management.

Remember that profitability might not happen immediately; it could take time to establish your brand, build a customer base and refine your business model. Conduct thorough research, plan carefully and be prepared to adapt and innovate as you navigate the fitness industry's challenges and opportunities.

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How to start a fitness business FAQ

How to start a fitness business with no money.

There are a number of ways to start a fitness business with no money. One way is to start a mobile fitness business. This means that you can provide fitness services to clients in their homes or at other locations, such as parks or community centers. This type of business requires very little overhead, so you can start it with very little money.

Another way to start a fitness business with no money is to start a virtual fitness business. This means that you can provide fitness services to clients online through video conferencing or other platforms. This type of business also requires very little overhead, and it allows you to reach a global audience.

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70+ Online Fitness Business Ideas in 2024

Read our huge list of the best online fitness business ideas: from launching a subscription-based workout platform, to developing a fitness app, and much more.

Learning how to start an online fitness business from scratch isn’t as hard as it sounds, and it offers a wealth of opportunities for engaging with clients and creating diverse revenue streams. There are tons of fitness business ideas we will cover below, from offering virtual personal training sessions and nutrition coaching to selling branded fitness merchandise and hosting wellness retreats, the digital landscape allows for creativity and scalability.

With Exercise.com, you can make money from fitness in various ways: fitness professionals can manage their business, accept payments, do online booking, host exercise videos, and sell workout plans online , all through a custom-branded fitness app , making these ideas not only viable but also professionally executable. With the best white label fitness app software and the best apps for online fitness coaches , you can put your very own fitness brand front and center.

The fitness industry has experienced a major shift in recent years, with more and more people turning to online platforms to meet their fitness goals. This rise in online fitness has created a lucrative business opportunity for those who are passionate about health and wellness and have the drive to succeed in the digital world. In this article, we will explore the world of online fitness and discuss various fitness business ideas online that can help you tap into this booming industry, and get started finding the most profitable fitness business models .

Discover the top online fitness business ideas to start your own successful venture. Then be sure to check out the best software for gyms , the best software for personal trainers , and the best software for fitness influencers so you can get to work growing your fitness business!

Here are just some of the ways you can learn how to start an online fitness business :

Sell workout plans online or sell personal training online .

Run online fitness challenges .

Create and sell fitness memberships, products, and digital offers. Find or make the best fitness products to sell online and monetize by directly engaging your fitness followers.

Manage, message, and market to your leads and followers.

All from your very own custom branded fitness apps .

Get a demo now!

Best Online Fitness Business Ideas: Top 10

Here are the top 10 best online fitness business ideas you can start today! And, we’ve got plenty more down below, so keep reading!

• Virtual Personal Training : Provide one-on-one fitness coaching through video conferencing. Exercise.com’s platform allows for personalized client management and training session scheduling.
• Online Group Fitness Classes : Host live group workouts for activities like yoga or HIIT. Exercise.com supports live streaming and on-demand video content.
• Fitness Webinars and Workshops : Educate clients on various health and fitness topics. Exercise.com can be used to schedule and promote these educational sessions.
• Subscription Workout Plans : Offer monthly workout plans with different focus areas. Exercise.com’s software enables trainers to sell and distribute these plans easily.
• Nutrition Coaching Services : Create diet plans and offer guidance on healthy eating. Exercise.com allows integration of nutrition guidance as part of client tracking.
• Online Fitness Challenges : Run challenges that encourage participants to achieve specific fitness goals. Exercise.com’s platform can start a fitness challenge online , track progress, and manage competitions.
• Fitness E-books and Guides : Write and sell informational products on fitness and health. Exercise.com can be used to sell these digital products directly.
• Exercise Equipment Sales : Retail fitness equipment that clients can use at home. Exercise.com’s e-commerce capabilities facilitate the sale of physical goods.
• Health and Wellness Podcast : Start a podcast discussing fitness trends, tips, and interviews with experts. Exercise.com can help promote this content across your client base.
• Branded Fitness Apparel : Sell clothing and accessories with your fitness brand’s logo. Exercise.com’s platform can host an online store for your branded merchandise.

These ideas leverage the power of digital technology to reach clients in various ways, providing flexibility and innovation in the fitness industry. Exercise.com’s comprehensive suite of tools can help fitness professionals execute these ideas effectively, offering a seamless experience for both the business owner and the clients.

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Online Fitness Business Ideas Leveraging Technology

• Wearable Fitness Tech Integration : Offer services that integrate with clients’ wearable technology to track and improve their workouts.
• AI-Powered Fitness Coaching : Use artificial intelligence to create personalized training programs and provide real-time feedback.
• Mobile Fitness App Development : Develop a niche fitness app for specific workout styles or demographics.
• Online Fitness Gamification : Create a platform that uses game design elements to motivate and engage users in physical activity.
• Virtual Fitness Progress Tracking : Develop a system for clients to visually track their fitness progress online.
• Fitness Augmented Reality Experiences : Create AR workouts where users can exercise in various virtual settings.
• Telefitness Health Consultations : Provide health and fitness consultations through telehealth services.
• Online Fitness Equipment Setup Consultation : Assist clients in setting up their home gym with the right equipment through virtual consultations.
• Fitness App for Specialized Diets : Create an app that offers workout routines tailored to specific dietary needs.
• Online Streaming Fitness Tech Support : Offer technical support services for clients setting up their home workout streaming setups.
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Want your own fitness app?

Online Fitness Business Ideas for Community Building

• Virtual Fitness Clubs : Create online clubs for specific fitness interests, facilitating community and regular virtual meetups.
• Fitness Challenge Apps : Develop an app that hosts regular fitness challenges to foster a sense of community and friendly competition.
• Online Support Groups for Fitness Goals : Offer moderated online support groups for people with specific fitness goals.
• Fitness Pen Pals : Pair up individuals who can motivate each other and share experiences through their fitness journey.
• Virtual Fitness Buddy Matching Service : A service that matches individuals with workout partners or accountability buddies.
• Online Fitness Mastermind Groups : Organize paid mastermind groups for fitness professionals to share strategies and support.
• Fitness Community Event Planning : Plan and host virtual fitness events and expos with guest speakers and fitness brand showcases.
• Online Fitness Book Clubs : Start book clubs that focus on fitness and wellness literature, with virtual meetups to discuss each read.
• Fitness Mentorship Programs : Connect experienced fitness professionals with newcomers for mentorship opportunities.
• Virtual Fitness Retreats : Host online retreats with a mix of live workouts, workshops, and community-building activities.

Low Cost Online Fitness Business Ideas

• Outdoor Virtual Bootcamps : Stream outdoor bootcamp sessions that clients can follow from their own outdoor spaces.
• Home-Based Fitness Challenges : Design challenges that require minimal to no equipment, focusing on bodyweight exercises.
• Virtual Race Coordination : Organize virtual races where participants can run in their location and report results online.
• Fitness Accountability E-Coaching : Offer email-based coaching for accountability and motivation at a lower cost than full coaching services.
• Fitness Freelance Writing : Write articles, blog posts, and content for fitness websites and magazines.
• Online Fitness Consulting : Provide consulting services for individuals or gyms looking to improve their fitness offerings.
• DIY Fitness Crafting and Selling : Create and sell digital guides on making homemade fitness equipment.
• Fitness Video Editing Services : Offer video editing for fitness professionals who need polished content for their online platforms.
• Virtual Fitness Class Choreography : Sell choreographed routines to fitness instructors teaching dance or aerobic classes.
• Fitness Newsletter Publishing : Start a newsletter that delivers weekly fitness tips, recipes, and workouts to subscribers.

These categories tap into the growing intersection of fitness, technology, and community, reflecting the evolving landscape of the fitness industry. They cater to a wide audience, from tech enthusiasts and community-focused individuals to those seeking budget-friendly fitness solutions. Each idea has the potential to be enhanced by the features offered on the Exercise.com platform, particularly when it comes to tracking progress, managing communities, and delivering content.

Starting a small business in the online fitness industry can be both exciting and rewarding. Here are several ideas tailored for small business ventures that can be managed online, with a focus on niches that have a strong potential for growth and customer engagement.

Online Fitness Small Business Ideas

• Personalized Yoga Instruction : Offer one-on-one yoga sessions tailored to individual needs and live-streamed to clients.
• Fitness Accountability Coaching : Provide a service that pairs clients with a coach to keep them accountable for their fitness goals.
• Online Martial Arts Academy : Teach martial arts techniques and forms through live classes or a subscription-based content library.
• Virtual Pilates Studio : Run Pilates classes for various skill levels, utilizing minimal equipment for home workouts.
• Online Dance Fitness : Create a series of dance workout videos that customers can follow from the comfort of their homes.
• Strength Training for Beginners : Offer a program specifically designed for those new to strength training, focusing on form and safety.
• Post-Rehab Exercise Programs : Develop exercise programs for clients who are transitioning from physical therapy to regular fitness routines.
• Fitness Program for Busy Professionals : Tailor short, high-intensity workouts for professionals with limited time.
• Virtual Triathlon Training : Provide coaching for triathlon participants, including schedules, nutrition advice, and virtual check-ins.
• Mindfulness and Movement Classes : Combine mindfulness meditation practices with gentle movement exercises.
• Cycling Coach Services : Offer virtual cycling coaching and training programs for cycling enthusiasts of all levels.
• Online Kettlebell Workshops : Teach kettlebell techniques and workouts through a series of online workshops.
• Fitness Video Production Consulting : Help fitness professionals produce high-quality workout videos for their clients.
• Virtual Group Fitness for Corporates : Provide group fitness sessions as part of corporate wellness programs.
• Online Fitness for Special Populations : Specialize in fitness programs for groups with specific needs, such as seniors or prenatal clients.
• Digital Fitness Product Reviews : Start a blog or YouTube channel focused on reviewing fitness products and supplements.
• Mobile App for Outdoor Workouts : Develop an app that guides users through outdoor workouts in parks or urban areas.
• Virtual Reality Fitness Classes : Create immersive fitness classes that can be accessed through VR headsets.
• Online Health and Fitness Magazine : Publish a digital magazine with articles, interviews, and workout routines.
• Fitness Challenge App Development : Build an app that hosts monthly fitness challenges with leaderboards and rewards.
• Nutrition Plan Generator : Develop software that creates personalized nutrition plans based on user input.
• Home Gym Design Service : Offer virtual consultations to help clients design and equip their home gyms.
• Fitness Equipment Repair Tutorials : Provide online guides and tutorials for repairing common fitness equipment.
• Online Wellness Coaching Certification : Create a certification program for wellness coaching, including course materials and exams.
• Virtual Obstacle Course Race Training : Coach clients on how to prepare for obstacle course races with tailored workout plans.

These small business ideas are designed to leverage the power of the internet to reach a broad audience and can be operated from home with minimal overhead costs. They cater to various interests within the fitness realm, from traditional workouts to the latest trends like VR fitness classes. For entrepreneurs in the fitness industry, platforms like Exercise.com can be instrumental in bringing these ideas to life by providing the necessary tools to manage clients, host classes, track progress, and process payments, all within a custom-branded app.

The Rise of Online Fitness: Why It’s a Lucrative Business Opportunity

Traditional brick-and-mortar gyms and fitness studios have their limitations. They require a physical location, which comes with hefty rent and overhead costs. Online fitness, on the other hand, allows you to reach a global audience without the need for a physical space. With the advent of high-speed internet and the proliferation of smartphones, people now have access to fitness programs, workout routines, and personal trainers right at their fingertips.

This convenience factor, coupled with the growing popularity of health and fitness, has made online fitness a highly lucrative business opportunity. By offering your expertise and services online, you can reach a wider audience, cater to people with different fitness goals and preferences, and generate a substantial income.

One of the key advantages of online fitness is the ability to provide personalized and tailored workout plans. With the use of technology, fitness professionals can gather data and information about their clients’ goals, preferences, and fitness levels. This allows them to create customized workout routines that are specifically designed to help individuals achieve their desired results. Personalization is a major selling point for online fitness programs, as it provides a more individualized approach compared to traditional gym settings.

In addition to personalized workout plans, online fitness platforms also offer a wide range of resources and tools to support individuals on their fitness journey. These resources can include instructional videos, nutritional guidance, progress tracking, and community support. By providing comprehensive support and guidance, online fitness programs create a holistic approach to health and wellness, which is highly appealing to individuals looking for a convenient and all-encompassing fitness solution.

Starting an Online Fitness Business: Step-by-Step Guide

If you’re ready to jump into the world of online fitness, there are several steps you need to take to set up a successful business. First and foremost, you need to identify your target audience and determine the niche you want to focus on. Do you want to cater to beginners looking to lose weight? Or perhaps you prefer to work with athletes and fitness enthusiasts who want to take their training to the next level. Knowing your target audience will help you tailor your programs and marketing efforts accordingly.

Next, you need to create a brand that resonates with your target market. This involves choosing a catchy and memorable name, creating a visually appealing logo, and developing a strong brand identity that sets you apart from your competitors. Remember, in the crowded space of online fitness, a strong brand can make all the difference.

Once you have identified your target audience and created a strong brand, it’s time to develop your online presence. This includes building a professional website that showcases your services, programs, and testimonials from satisfied clients. Make sure your website is user-friendly and optimized for mobile devices, as many people access fitness content on their smartphones or tablets.

In addition to your website, you should also establish a presence on social media platforms that are popular among your target audience. This will allow you to engage with potential clients, share valuable content, and promote your services. Consider creating a content strategy that includes regular blog posts, videos, and live workouts to keep your audience engaged and interested in what you have to offer.

Choosing the Right Niche for Your Online Fitness Business

Choosing the right niche is crucial for the success of your online fitness business. While it may be tempting to try to cater to a broad audience, it’s often more effective to specialize and focus on a specific niche. This allows you to position yourself as an expert in that area and attract a dedicated following. Consider your own passions, expertise, and the needs of your target audience when deciding on a niche. Are you an expert in yoga, high-intensity interval training (HIIT), or functional fitness? Find your niche and become the go-to authority in that area.

Leveraging Social Media Platforms to Grow Your Online Fitness Business

Social media has become an integral part of our daily lives, and it can also be a powerful tool for growing your online fitness business. Platforms like Instagram, Facebook, and YouTube provide you with the opportunity to showcase your expertise, connect with your audience, and promote your programs and services.

To effectively leverage social media, you need to develop a strong social media strategy. This involves creating engaging and informative content, utilizing relevant hashtags to increase your reach, and engaging with your followers through comments, likes, and shares. Building a community around your brand is essential for long-term success in the online fitness industry.

Creating Engaging and Effective Online Fitness Programs

At the core of any successful online fitness business are engaging and effective programs. Your goal is to provide value to your clients and help them achieve their fitness goals. This requires careful planning and attention to detail.

When creating your online fitness programs, consider the specific needs and goals of your target audience. Develop workouts that are challenging yet achievable, provide clear explanations and demonstrations, and incorporate elements of variety and progression. Additionally, consider offering additional resources such as meal plans, educational materials, and regular check-ins to keep your clients motivated and engaged.

Building Your Brand: How to Establish Credibility in the Online Fitness Industry

Establishing credibility is crucial in the online fitness industry. With competition growing exponentially, it’s essential to differentiate yourself and build trust with your audience. One of the best ways to do this is by positioning yourself as an authority in your field.

You can establish credibility by sharing your knowledge and expertise through blog posts, articles, and videos. Offer valuable insights, tips, and advice that demonstrate your expertise and show that you genuinely care about helping others achieve their fitness goals. Additionally, consider obtaining certifications and credentials that further validate your expertise and differentiate you from others in the industry.

Monetizing Your Online Fitness Business: Strategies for Success

While helping others should be your primary motivation, monetizing your online fitness business is essential for its sustainability. There are several strategies you can employ to generate income from your online fitness programs:

1. One-on-One Coaching: Offer personalized training and coaching sessions to clients who prefer individual attention and guidance.

2. Subscription-Based Model: Create a monthly or yearly membership that provides access to exclusive content, workouts, and resources.

3. E-Books and Digital Products: Develop and sell e-books, workout guides, meal plans, and other digital products that provide value to your audience.

4. Affiliate Marketing: Partner up with other fitness brands and promote their products and services to earn a commission on each referral.

5. Online Courses and Workshops: Create in-depth online courses and workshops that dive deeper into specific fitness topics and charge a fee for access.

The Importance of Quality Content in Growing Your Online Fitness Business

Quality content is the backbone of any successful online fitness business. Whether it’s blog posts, videos, or social media posts, consistently delivering valuable and engaging content is key to attracting and retaining an audience.

Investing time and effort into creating high-quality content will establish your credibility, attract a loyal following, and ultimately boost your business growth. Remember to focus on providing practical tips, sharing success stories, and addressing the common challenges your target audience faces in their fitness journey.

Utilizing Email Marketing to Drive Sales and Engagement in Your Online Fitness Business

Email marketing is a powerful tool for driving sales and engagement in your online fitness business. It allows you to directly communicate with your audience and nurture relationships with potential clients.

To effectively utilize email marketing, start by building an email list capturing leads through your website, social media platforms, and opt-in forms. Once you have an email list, segment your audience based on their interests and preferences, and send targeted emails with personalized content and offers. This approach ensures that you are delivering relevant content to your subscribers, increasing the likelihood of conversions.

Incorporating Virtual Personal Training into Your Online Fitness Business Model

Virtual personal training is gaining popularity as more people look for individualized workout programs and coaching from the comfort of their homes. Incorporating virtual personal training into your online fitness business model can be an excellent way to cater to those clients who prefer one-on-one attention.

Through video conferencing platforms, you can provide personalized training sessions, conduct assessments, and offer real-time guidance and motivation. Make sure to invest in good-quality recording and communication equipment to ensure a smooth and professional experience for your clients.

Harnessing the Power of Influencer Marketing in the Online Fitness Industry

Influencer marketing has taken the digital world by storm and can be an effective strategy for growing your online fitness business. Collaborating with fitness influencers who have a large and engaged following can expose your brand to a broader audience and help you gain credibility in the industry.

When selecting influencers to partner with, make sure they align with your brand values and target audience. Reach out to them with a well-crafted proposal, outlining how your collaboration can benefit both parties. This could involve offering free access to your programs or services, sponsoring their content, or creating joint ventures that mutually benefit both businesses.

Developing a Strong Customer Acquisition Strategy for Your Online Fitness Business

Acquiring and retaining customers is a vital component of any successful business. In the online fitness industry, developing an effective customer acquisition strategy is crucial to stand out from the competition and ensure the growth of your business.

Start by defining your target audience and understanding their needs and pain points. Tailor your marketing efforts to address these specific needs and position your programs or services as the solution. Utilize a mix of content marketing, social media advertising, and partnerships to increase your brand visibility and attract your ideal customers.

Scaling Your Online Fitness Business: Tips for Expansion and Growth

Once you have established a solid foundation and achieved initial success, it may be time to think about scaling your online fitness business. Scaling allows you to reach a larger audience, increase revenue, and make a more significant impact on people’s lives.

To scale your business successfully, consider the following tips:

1. Automate Processes: Invest in technology and systems that automate time-consuming tasks, such as scheduling, payment processing, and content delivery.

2. Delegate and Outsource: Identify tasks that can be delegated or outsourced to free up your time to focus on high-value activities.

3. Continuously Innovate: Stay updated with the latest trends and industry developments to ensure your programs and services remain relevant and stay ahead of the competition.

4. Collaboration and Partnerships: Form alliances with complementary businesses in the fitness industry to expand your reach and offer more comprehensive solutions to your clients.

Staying Ahead of the Competition in the Competitive World of Online Fitness

The online fitness industry is becoming increasingly competitive, and staying ahead of the competition is crucial for long-term success. Here are a few strategies to help you maintain a competitive edge:

1. Stay Updated: Continuously educate yourself on the latest fitness trends, research, and technology to ensure you are offering cutting-edge programs and services.

2. Maintain Excellent Customer Service: Provide exceptional customer service by promptly responding to inquiries, addressing concerns, and going above and beyond for your clients.

3. Foster a Community: Create an engaged and supportive community around your brand by actively interacting with your audience, facilitating discussions, and providing valuable resources.

4. Monitor Competitors: Keep a close eye on your competitors’ offerings, pricing strategies, and marketing efforts. Use this information to differentiate yourself and fill any gaps in the market.

The world of online fitness offers a plethora of opportunities for aspiring entrepreneurs. By following these tips and strategies, you can establish a successful online fitness business that not only helps people achieve their fitness goals but also allows you to live a life of passion and purpose. So, dive in, be persistent, and embrace the limitless potential of the online fitness industry!

How do you start an online fitness business?

To start an online fitness business, identify your niche, create a business plan, obtain necessary certifications, and establish an online presence through a website and social media. Utilizing a platform like Exercise.com can be invaluable, as it offers a comprehensive solution to manage your business, accept payments, host exercise videos, sell workout plans, and conduct online fitness coaching, all through a custom-branded app.

Read More: How to Start a Fitness Business from Home

How can I make money in online fitness?

You can make money in online fitness by offering virtual personal training, selling workout plans, hosting online fitness classes, offering nutrition coaching, and creating fitness-related content for platforms like YouTube or a blog. Exercise.com’s software solution can streamline these services, allowing for efficient management, payment processing, and online booking.

Read More: How to Make Money in Fitness

What kind of fitness business should I start?

The kind of fitness business you should start depends on your expertise and market demand. Options include online personal training, fitness coaching for specific demographics, nutritional consulting, or creating and selling fitness content. Exercise.com can support various business models with features like workout plan sales, video hosting, and client management tools.

Read More: Fitness Business Ideas

How do I make my fitness website successful?

To make your fitness website successful, ensure it is user-friendly, provides valuable content, integrates with social media, and offers online booking and payment options. Utilizing a platform like Exercise.com can enhance your website’s effectiveness by offering a custom-branded app and tools for managing your fitness business and engaging clients.

How do I get online fitness clients?

To get online fitness clients, leverage social media marketing, create engaging online content, offer free trials or workshops, and network within fitness communities. Platforms like Exercise.com can aid in client acquisition through its marketing tools and ability to provide a professional, branded online presence.

Read More: How do I get online fitness clients?

Are online fitness businesses profitable?

Online fitness businesses can be profitable, especially with low overhead costs and the ability to reach a global audience. Success depends on effective marketing, quality services, and client retention. Exercise.com’s all-in-one software solution can help maximize profitability by streamlining business operations and enhancing client engagement.

Read More: How profitable is online fitness coaching?

What are passive income ideas for fitness?

Passive income ideas for fitness include selling pre-recorded workout videos, online courses, e-books, workout plans, and affiliate marketing for fitness products. Exercise.com can facilitate these passive income streams by providing a platform to host and sell digital content and integrate with e-commerce solutions.

Read More: Fitness Passive Income

How much do online fitness influencers make?

The income of online fitness influencers varies widely based on their following, engagement rates, and monetization strategies, such as sponsorships, merchandise sales, and paid content. Some can make from a few hundred to tens of thousands of dollars per month.

• Fitness Influencer Typical Income
• How much do fitness influencers make with 100k followers?
• Richest Fitness Influencers

How profitable are fitness apps?

Fitness apps can be quite profitable, especially those with unique offerings, strong branding, and effective monetization strategies like subscriptions, in-app purchases, and advertising. Profitability depends on user acquisition, retention, and ongoing development.

Read More: How profitable are fitness apps?

What is the most profitable fitness niche?

The most profitable fitness niche can vary, but areas like personalized online coaching, specialized fitness programs (e.g., for seniors, prenatal, weight loss), and wellness coaching are often lucrative due to their targeted approach and client demand.

Read More: Most Profitable Fitness Business Models

How do I create an online fitness business plan?

Creating an online fitness business plan involves several key steps to ensure a structured approach to launching and growing your venture. First, clearly define your target market and the unique value proposition your online fitness service will offer. This could range from personalized training plans to interactive fitness classes. Incorporate fitness business online strategies by identifying the platforms where you’ll host services, such as a dedicated website or through apps, and plan how you’ll engage with clients digitally.

Next, detail your service offerings, pricing models, and how you will market them. Utilize business ideas for fitness industry like offering virtual wellness workshops or online fitness challenges to differentiate your services. Outline your marketing strategies, focusing on digital marketing tactics such as SEO, content marketing, and social media advertising, which are crucial for an online fitness business.

Finally, consider the financial aspects, including startup costs, revenue projections, and a break-even analysis. Incorporate fitness industry business ideas into your financial plan by exploring additional revenue streams such as selling branded fitness apparel or dietary supplements online. A well-rounded business plan will not only guide your initial setup but also help attract investors or partners by clearly communicating your business vision and operational strategy.

Is it hard to start an online fitness company?

Starting an online fitness company can be challenging but is highly feasible with the right approach and resources. The key is to understand the market demands and how to effectively deliver your services digitally. You’ll need to leverage fitness entrepreneur ideas, such as offering unique online training programs or wellness coaching that distinguishes you from competitors. Additionally, establishing a robust online presence through effective digital marketing strategies is essential for fitness business online success. This includes SEO, content marketing, and strategic use of social media to engage potential clients. Utilizing technology to streamline operations, such as scheduling tools and client management systems, can also mitigate some of the complexities involved in starting an online fitness business.

What are some online sports business ideas?

Exploring business ideas in fitness industry that focus on the online sports sector can be highly lucrative. One innovative idea is to create a virtual sports coaching platform where users can receive personalized training from professional athletes or coaches in various sports. Another idea is to develop an online marketplace for sports equipment that also offers virtual tutorials on how to use the equipment effectively. Additionally, launching a sports analytics service that provides detailed statistics and performance tracking for amateur and professional athletes can be a unique niche within the health and fitness business ideas category. These ideas leverage technology to meet the increasing demand for personalized and accessible sports training and equipment.

What are some characteristics of the best fitness business?

The best fitness businesses often share key characteristics that contribute to their success and sustainability. They typically have a clear and compelling value proposition that meets the specific needs of their target audience. Innovation is also a core characteristic, where the business continuously evolves its services and adopts new gym business ideas to stay relevant and competitive. Strong customer engagement strategies, such as interactive online communities and regular feedback mechanisms, are crucial. Moreover, successful fitness businesses often implement effective marketing strategies that emphasize their unique selling points and utilize fitness startup ideas to capture and retain interest. These businesses also prioritize high-quality customer service, ensuring clients receive personalized attention and support that fosters loyalty and satisfaction.

How do I know what are the best fitness business ideas for me to start or if there is a better fitness business idea I should pursue?

Determining the best fitness business ideas to start involves assessing your passions, skills, and the market demand. Research current trends in the fitness industry business ideas to identify niches that are underserved or rising in popularity. Consider fitness related business ideas that align with your expertise—whether it’s a particular type of exercise you are passionate about or a demographic with specific needs. For example, if you have a background in yoga, developing an online platform that offers live streaming yoga classes could be advantageous. Analyze competitor offerings and customer feedback to refine your idea further. Utilizing gym ideas for business that incorporate innovative technology or unique customer engagement strategies can also set your venture apart from the competition.

What kind of business for fitness professionals is the ideal business for fitness pros?

For fitness professionals, the ideal business is one that not only aligns with their expertise and passion but also meets a clear market need. Fitness startup ideas that focus on niche markets, such as senior fitness or post-rehabilitation exercises, can offer unique opportunities. Additionally, leveraging digital platforms to create a fitness business online can significantly expand your reach and flexibility. For instance, starting an online coaching business or developing a fitness app that offers customized training plans can be ideal for professionals looking to utilize their expertise in a scalable way. Businesses that prioritize customer engagement and offer high-quality, personalized experiences typically see greater client retention and satisfaction.

How do I spot ideal business partners and fitness business opportunities in fitness industry networking events?

Spotting ideal business partners and opportunities at fitness industry networking events involves preparation and a strategic approach. First, be clear about what you’re looking for—whether it’s a partner with specific skills or opportunities to expand your fitness business online. Attend events that attract professionals in your niche area of the fitness industry, and use these gatherings to learn about fitness idea trends and potential gaps in the market. When interacting with potential partners, discuss fitness entrepreneur ideas and explore shared values and visions for future business endeavors. Be ready to present your own business ideas succinctly and professionally, demonstrating your expertise and readiness to collaborate. Networking successfully in these settings often requires follow-up; make sure to collect contact information and reach out post-event to continue conversations that could lead to fruitful partnerships.

How do I ideate on more fitness ideas for business?

Ideating on more fitness ideas for business requires creativity, market awareness, and a clear understanding of your target audience. Start by exploring fitness industry business ideas that cater to emerging trends, such as virtual reality fitness classes or wellness programs that integrate mental health practices. Engaging in brainstorming sessions with peers or mentors can also yield fresh perspectives and innovative fitness entrepreneur ideas. Consider attending industry workshops or conferences where you can gain insights into new technologies and methods that could inspire unique business models. Regularly collecting and analyzing feedback from your current clients can also guide you toward new services or products that meet the evolving needs of your market.

How do I grow an online fitness community?

Growing an online fitness community involves creating engaging, valuable content and fostering interactive communication among its members. Start by consistently sharing high-quality content that resonates with your audience’s interests and goals, such as workout tutorials, nutritional advice, and motivational posts. Utilizing fitness hashtags for Instagram and other social media platforms can help increase your content’s reach. Engage actively with your followers by responding to comments, asking for feedback, and encouraging community interaction through challenges or group discussions. Additionally, offering exclusive content or memberships can further enhance community loyalty and growth. Using platforms like Exercise.com can be especially effective, as they provide tools to manage memberships, schedule classes, and track progress, all of which can contribute to a thriving fitness business online.

What are some gym related business ideas that don’t involve directly starting a gym?

Exploring gym business ideas that don’t involve starting a traditional gym can include launching a mobile gym service that brings fitness equipment and personal training to clients’ homes or designated outdoor areas. Another idea is to create a fitness equipment rental service, which allows customers to rent high-quality equipment for home use. Additionally, consider developing a virtual reality fitness program, where users can experience immersive workouts from the comfort of their homes. This taps into the growing interest in tech-driven fitness solutions. Offering specialized fitness consultation services online, focusing on niche areas such as athletic training, bodybuilding, or wellness coaching, is another excellent fitness business idea. These services can be marketed to specific demographic groups, enhancing their appeal and effectiveness.

Alternatively, you might explore creating a fitness retreat business , organizing weekend or week-long fitness retreats in scenic locations. This business model combines travel and fitness, appealing to those looking for a fitness experience that also serves as a getaway. Lastly, starting a fitness apparel line that promotes and sells fitness-related clothing and accessories can be a lucrative venture. This aligns well with the health and fitness business ideas where branding and lifestyle play a significant role in attracting customers. Each of these ideas allows you to be involved in the fitness industry without the overhead and logistical challenges of managing a physical gym facility.

What are the best fitness niche ideas?

Identifying the best fitness niche ideas involves considering underserved markets or specialized interests that align with your expertise and passions. One promising niche is online fitness coaching for specific demographics, such as seniors or individuals with chronic conditions, which requires specialized knowledge and can build a loyal client base. Another growing niche is corporate wellness programs that offer businesses tailored fitness and wellness plans to improve employee health and productivity.

Additionally, focusing on high-intensity interval training (HIIT) programs that can be delivered online or in small group settings can cater to busy professionals looking for efficient workouts. You could also consider specializing in recovery and mobility, providing content and services that help people improve flexibility, prevent injuries, and enhance overall physical health.

Eco-fitness is another innovative niche, combining environmental consciousness with fitness activities, like outdoor eco-challenges or workouts that promote sustainability. Lastly, the digital fitness app market continues to expand, offering opportunities for developing apps focused on specific types of workouts, wellness tracking, or virtual reality fitness experiences. Each of these fitness niche ideas presents unique opportunities to carve out a specialized market within the broader fitness industry, allowing for targeted marketing and potentially higher engagement rates.

Read More: Fitness Niche Ideas

How do I start a fitness startup?

To start a fitness startup, identify a unique value proposition, conduct market research, develop a business plan, secure funding if necessary, and build a strong online presence. Utilize platforms like Exercise.com for their comprehensive tools in managing and scaling your business.

Read More: How to Start a Fitness Business

What type of gym is more profitable?

The most profitable type of gym often focuses on a specific niche or offers specialized services such as boutique fitness studios, CrossFit boxes, or gyms with high-end amenities and personalized coaching. Profitability is enhanced by strong community engagement and high-value offerings.

Read More: How profitable is owning a gym?

• How profitable is online fitness coaching?

Online fitness coaching can be very profitable due to low overhead costs and the ability to reach a wide audience. Profit depends on the coach’s expertise, marketing skills, and ability to retain clients. Platforms like Exercise.com can increase profitability by streamlining client management and service delivery.

How do I start an online fitness app?

To start an online fitness app, define your target audience, decide on the app’s features and content, choose a development approach (custom or platform-based), and plan your marketing and monetization strategy. Utilizing a platform like Exercise.com can simplify this process by providing a customizable app tailored to your business needs.

Read More: How to Make a Fitness App

How do online fitness coaches get clients?

Online fitness coaches get clients by building a strong online presence, leveraging social media, offering free content or trials, networking, and gathering client testimonials. Exercise.com can aid in client acquisition through its marketing and client management tools, making it easier to attract and retain clients.

Read More: How do online fitness coaches get clients?

How do I start a fitness app business?

To start a fitness app business, research the market, define your niche, plan your app’s features, develop the app (either custom or through a platform), and execute a strategic marketing plan. Exercise.com can provide a solid foundation with its customizable app platform, facilitating business operations and client engagement.

How can Exercise.com help me with my online fitness business?

Exercise.com is an ideal solution for fitness professionals looking to run their entire business online. It offers tools for business management, online booking, payment processing, hosting exercise videos, and selling workout plans. Its custom-branded fitness app facilitates running online fitness coaching, making it a comprehensive, professional solution for your fitness business needs. Booking a demo with Exercise.com is a great way to explore how it can specifically benefit your business.

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Starting a Fitness Business: A Step-by-Step Guide

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Starting a fitness business is a heavy lift (pun intended). But it can also be a very rewarding industry to work in. You are helping people accomplish their fitness goals, and in turn, helping them to live healthier lives.

If you're looking to start a business with lucrative potential, this is a great industry to be in—the global health and fitness club market is projected to grow at a rate of 10.6% from 2018 to 2023. Furthermore, according to the 2019 International Health, Racquet and Sportsclub Association (IHSRA) Global Report, the United States health club industry generated a record $32.3 billion in 2018. Comparatively, the United States health club industry only generated $25.8 billion in revenue in 2015.

If you're a fitness junkie, you already enjoy breaking a sweat. Now it's time to put in a different kind of work. Here's everything you need to do when starting a fitness business.

Starting a fitness business in 6 steps

A good fitness business is centered around providing excellent equipment, professional instruction, and personal training. But starting a fitness business requires a lot more than that. Here are the six steps you'll need to take to start your fitness business.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 1: Decide what kind of fitness business you want to operate

There are many different kinds of fitness businesses out there. You can become a personal trainer, teach classes, or operate your own facility. There are pros and cons to each. Being a personal trainer is a low overhead venture if you're wondering how to start a fitness business with no money, but it requires in-depth knowledge of exercise and nutrition techniques. Operating a facility, on the other hand, requires a lot of overhead, but you can lean on the expertise of others. There are also gym franchising options to consider when thinking about starting a fitness business. Popular franchises include Crunch Fitness, Planet Fitness, and Pure Barre—you might even consider starting a Crossfit box.

If you're in need of inspiration for starting your fitness business, here are some popular options to consider:

Zumba studio

Physical therapy

Spin classes

Powerlifting gym

Yoga studio

Pilates studio

Step 2: Get trained

The next step in starting a fitness business is to get some training. Whether you want to know how to start a fitness training business or manage a gym, you need to have some background in fitness in order for people to actually think you know what you're doing. Good places to get credentialed include the National Strength and Conditioning Association (NSCA), American Council on Exercise, or National Academy of Sports Medicine. Legitimate certifications are accredited by either the NCCA (National Commission of Certifying Agencies) or the DEAC (Distance Education Accrediting Commission).

Of course, training in fitness isn't the only education you'll need. You're also going to need to do a lot of research into learning exactly what it takes to start a business.

Step 3: Write a business plan and select an entity

This step is pretty similar regardless of whether you're starting a fitness business or any other kind of business. When you’re writing a business plan, there’s a lot you'll need to include. You might find it helpful to use a business plan template to make sure you cover all of your bases.

Factors to consider when writing your business plan include:

An analysis of the market

Who your competition is

Marketing and sales plan

Financial plan and projections

The key is to make sure there's a need for your business and that you'll be able to generate enough business to continue operating after you've invested so much to get started.

Another important part of your business plan when starting up a fitness business is selecting your business entity. Given the nature of the fitness business, you should go with a business entity that offers owners some protection from liability. A limited liability partnership or limited liability company might make the most sense for you if you’re looking for some liability protection.

Step 4: Get necessary permits and insurance

There may be certain business licenses and permits required to operate a gym in your state and locality. You should check with your town, city, or county clerk’s office to make sure you're following all the regulations outlined by your various governing agencies for starting a fitness business.

One permit you'll most certainly need is a certificate of occupancy. A certificate of occupancy confirms that all building codes, zoning laws, and government regulations have been met. If you're leasing your gym space, it is typically the landlord's responsibility to obtain a certificate of occupancy.

Operating a gym also comes with some risks that opening another business might not. People are going to be working out, using equipment, walking around things they can trip over, and doing other potentially hazardous activities. You’ll want to make sure you get small business insurance for a host of scenarios so that if anything happens to someone while they’re in your gym, the business is covered.

You also want to be covered in the event that equipment is stolen or damaged. You might even want to encourage any instructors you hire to get personal trainer insurance as well.

Step 5: Get an EIN

There are a lot of reasons you need an employer identification number (EIN). It allows you to file taxes and avoid tax penalties, open a business bank account, speed up loan applications, establish business credit, and a lot more.

You can apply for an employer identification number online through the IRS. If you register with the IRS online, you should receive an EIN within minutes. Note that fitness businesses operating as sole proprietorships don't need an EIN, but it is still a good idea to get one for the aforementioned benefits.

Step 6: Get funding

If you're wondering how to start a fitness business with no money, some ventures aren't cheap, but you do have funding options that may work for you. According to health club consultant Bryan O'Rourke, costs start at $30,000 but can quickly soar to $500,000. What's more, getting a fitness business up and running takes some time—so you'll need to have a little in the bank.

If you’re looking for some startup funding there are a few options available to you, such as an SBA loan , a business line of credit, or a personal loan.

A business line of credit would give you access to money that you could pull from if you needed it in your early days of starting a fitness business. The difference between a line of credit and a loan is that while the money is available to you, you only have to pay interest on the funds you actually draw on.

There's also gym equipment financing , which is another great option if you're wondering how to start a fitness business with no money. The gym equipment purchased with the proceeds of the financing will, in turn, act as collateral for the gym equipment finance loan used to purchase it.

7 tips for starting a fitness business

Now that you know the steps you need to take when starting a fitness business, let's provide you with some tips that will help your business thrive. To provide you with the best advice possible, we talked to entrepreneurs who successfully started their own fitness business. Here's what they had to say:

1. Personalize your fitness business

The health and fitness club market is expected to grow to be a $147.1 billion industry by 2024, with an emphasis on personalized training.

Consider ClassPass, which operates in 18 countries around the world and is valued at $600 million. ClassPass teams up with classes at boutique studios to offer everything from cycling to yoga to dance to martial arts for its members. For a $19-$199 (which varies by subscription plan) monthly fee, members enjoy unlimited classes to studios in the ClassPass network and can attend the same studio up to a certain limit each month.

ClassPass’ success story is one example that customers want specialized, niche workouts offered in fitness boutique studios. If you're wondering how to start a fitness class business that will be attractive to a growing clientele, this is one example to follow. Other such examples include ShadowBox, a fitness boxing studio; GoRow Studios, a gym that specializes in workouts using rowing machines; then there’s modelFIT, a gym in New York and Los Angeles that is "marrying mindful nutrition with mindful exercise" and is a popular hangout for celebrities.

“People are kind of shying away from the lone wolf workout of going to a box or a membership gym because the [boutique fitness] market is more efficient,” says Eric Posner, CEO and co-founder of boutique cycling studio Swerve Fitness in New York City. “You get a better workout in a less amount of time and pay less than you would for a personal trainer by going to a fitness boutique.”

2. Make your fitness studio a place to hang out

In a panel discussion hosted by American Express' U.S. Small Merchants Group, ClassPass founder Payal Kadakia said fitness studios are “like the new restaurant scene"—it’s not just about burning calories and working out; it’s about the experience and lifestyle. It's paramount you know this if you want to know how to start a fitness business.

This concept of hanging out at your workout spot is how Posner, along with his co-founders Chelsea Kocis and John Henry McNierney came up with the idea for Swerve. It was just a few years ago that the three co-founders, who at the time were college athletes-turned-finance professionals, found themselves tired of taking clients through the typical dinner-and-drinks routine. Instead, they took them to cycling classes.

"We found this to be an unbelievable way to build relationships that were meaningful, as opposed to the typical steak dinners and drinks," says Posner.

“We were going to mostly cycling classes and what we saw about these classes was there were unbelievable ways to get an efficient workout in and do it with other people, but [these classes] weren't capturing the camaraderie of going with a group or going with other people. It was very individualistic,” continues Posner. “So, that's how we came up with the concept of a team-inspired indoor cycling workout.”

Making your gym a place people want to hang not only brings customers in the door, but also makes your fitness business a place they'll want to return to again and again.

3. Incorporate data into your services

We live in a data-driven world, so it makes sense that people want data-driven workouts. People want to see how many calories they burned, how their current performance compares to their past averages, and how they compare to other people—basically what they achieve when they leave a workout session.

Take the technologically-savvy Swerve workout room for example, where riders are divided into teams and try to bike their way to the highest score.

“Technology is playing a big role and the way that [Swerve was] able to tap into that is we have a console—you have a console on your bike—and you see your own personal metrics on this console during class,” explains Posner. “And there are big flat screens behind the instructors where you see your team's average score. After class, all your stats—and this shows how many miles you biked, how many calories you burned, where you ranked in class, and all that—can be viewed on your account profile.”

“So, we find that to be a huge motivating tactic for our riders… and that kind of adds another layer of accountability and it's very results-driven.” Want to know how to start a fitness business that will keep clients coming back? Give them the tools and data to accomplish their personal fitness goals.

4. Specialize in a type of workout or demographic

When Alana Kessler opened the doors to her yoga studio in 2009, she quickly realized classes offered to pregnant mothers who have busy, working lives basically didn’t exist. As a result, Kessler made prenatal classes essential to Sangha Yoga Shala's list of classes offered and has since then built a name for herself.

The key to how to start a fitness training business that offers quality, specialized classes is that you can’t skimp on good trainers. Spend time training instructors and finding excellent ones who will give your customers consistent results every time they’re in front of the class. If you want to know how to start a fitness business, the first thing you should figure out is how to acquire awesome trainer talent.

“I encourage my teachers to build,” advises Kessler. “I incentivize them to build with me. Some [studios] might tap out at a low rate to keep their overhead low, but I pay my teachers well.”

5. Get your studio on social media

Vanessa Packer, co-founder of modelFIT, told the audience at American Express' panel discussion that Instagram played an “instrumental part” in helping modelFIT become a lifestyle instead of just a gym. This means reaching out and engaging with your community on social media.

Do you make it easy for customers to post about their experience? Do you respond in a timely manner that builds connections with existing clients? Additionally, have you thought about untraditional marketing strategies to spread the word for your business? For example, ClassPass gave away passes to influential fitness bloggers in the beginning to quickly get their story out there. What social media marketing techniques could your fitness business do?

6. You'll need to wear many hats

According to Tyler Sellers, senior coach at Total Shape, starting a fitness business requires a lot more than just fitness instruction.

"You must be well-prepared for the behind-the-scenes logistics, especially at the start. As a piece of advice, being a small business owner means that you are the accountant, the administrator, the marketer, and the trainer at the same time," Sellers says.

7. Hire excellent staff

When Laurel Roach started TriFIT Wellness, a corporate wellness training facility in Phoenix, AZ, she says she didn't have a background in the fitness business. Therefore, she had to lean on the staff she hired in order to make her business a success.

"I recommend hiring the most qualified trainers because the wellness industry is notoriously under-regulated," says Roach. "Genuinely passionate employees are difficult to replace so make it a priority to hire and retain the trainers that make your customers feel like an all-star."

LLC Formation

The bottom line

Starting a fitness business is a lot of hard work. But if you succeed, you'll join a booming industry that helps people live their life to the fullest.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

• Online classes
• Tips and tools

Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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• Sample Business Plans
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Gym Business Plan

Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?

If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?

And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!

If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.

A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.

But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.

Fitness Industry Outlook

• The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships.
• The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030 .
• The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a market volume of US$2.32 billion by 2027.
• The fitness industry is expected to increase its revenue by 172% from 2021 to 2028 – reaching $435 billion.
• From 2011 to 2019, the revenue for gyms and health centers in the United States consistently increased each year.
• Recently, the United States led the world in gym industry revenue and is expected to add 15.6 million more members by 2030.

Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:

Key Components of a Gym Business Plan (w/ Examples)

• Executive Summary
• Company Overview
• Industry and Customer Analysis
• Competitor Analysis
• Service Offerings
• Marketing Strategy
• Management Team
• Operations Plan
• Financial Plan

1. Executive Summary

The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.

It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.

You can start this section with a brief introduction to your gym business and discuss the following key elements:

• Market Opportunity
• Vision & mission statement
• Target market
• Your products and services
• Marketing strategy
• Management team
• Financial Outlook

After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.

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2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

• Increase the client base by 100 customers within the first year of operation.
• Relocating to a large and more appropriate location facility by the first year of operation.
• Expand service offerings to provide a comprehensive fitness experience.
• Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
• Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

• What is the current market size of the fitness industry in terms of revenue?
• What are the current trends in the gym business?
• Who are the target audience, and which customer segment do you wish to serve?
• What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

As a gym owner, you can target the following customer profiles:

• Blue-collar employees (factories, warehouses, service industry)
• White-collar individuals(corporate or government employees)
• High school & college students
• Military members and their families
• Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

• Direct competitors can be other local gyms
• Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.

Collaborations

Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

• Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
• Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
• Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

• Profit and loss statement
• Cash flow statement
• Balance sheet
• Break-even analysis
• Business ratios
• Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym financial plan with the help of Upmetrics:

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Personal Trainer Business Plan

Health Coaching Business Plan

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ChatGPT for Writing a Business Plan

Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

• Executive summary
• Company overview
• Industry and market analysis
• Customer Analysis
• Competitor analysis
• Service offerings
• Marketing Plan
• Operations plan
• Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

• Easy accessibility and high visibility area
• Assess the availability of sufficient parking space
• Check and comply with local zoning laws and regulations
• Analyze the local demographics to align with the target market
• Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

• Ignoring thorough market research
• Overestimating financial projections
• Neglecting competitors analysis
• Overlooking marketing strategy

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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