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Media Bias: The Influence and Implications on Public Perception

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Introduction, roots of media bias, forms of media bias, implications of media bias on public perception and democracy.

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35 Media Bias Examples for Students

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Media bias examples include ideological bias, gotcha journalism, negativity bias, and sensationalism. Real-life situations when they occur include when ski resorts spin snow reports to make them sound better, and when cable news shows like Fox and MSNBC overtly prefer one political party over another (republican and democrat, respectively).

No one is free of all bias. No one is perfectly objective. So, every book, research paper, and article (including this one) is bound to have some form of bias.

The media is capable of employing an array of techniques to modify news stories in favor of particular interests or groups.

While bias is usually seen as a bad thing, and good media outlets try to minimize it as much as possible, at times, it can also be seen as a good thing. For example, a reporter’s bias toward scholarly consensus or a local paper’s bias toward reporting on events relevant to local people makes sense.

Media Bias Definition

Media bias refers to the inherently subjective processes involved in the selection and curation of information presented within media. It can lead to incorrect, inaccurate, incomplete, misleading, misrepresented, or otherwise skewed reporting.

Media bias cannot be fully eliminated. This is because media neutrality has practical limitations, such as the near impossibility of reporting every single available story and fact, the requirement that selected facts must form a coherent narrative, and so on (Newton, 1996).

Types of Media Bias

In a broad sense, there are two main types of media bias . 

• Ideological bias reflects a news outlet’s desire to move the opinions of readers in a particular direction.
• Spin bias reflects a news outlet’s attempt to create a memorable story (Mullainathan & Shleifer, 2002).

These two main types can be divided into many subcategories. The following list offers a more specific classification of different types of media bias:

• Advertising bias occurs when stories are selected or slanted to please advertisers (Eberl et al., 2018).
• Concision bias occurs when conciseness determines which stories are reported and which are ignored. News outlets often report views that can be summarized succinctly, thereby overshadowing views that are more unconventional, difficult to explain, and complex.
• Confirmation bias occurs when media consumers tend to believe those stories, views, and research that confirms their current views and ignore everything else (Groseclose & Milyo, 2005).
• Content bias occurs when two political parties are treated differently and news is biased towards one side (Entman, 2007).
• Coverage bias occurs when the media chooses to report only negative news about one party or ideology (Eberl et al., 2017 & D’Alessio & Allen, 2000)
• Decision-making bias occurs when the motivations, beliefs, and intentions of the journalists have an impact on what they write and how (Entman, 2007).
• Demographic bias occurs when demographic factors, such as race, gender, social status, income, and so on are allowed to influence reporting (Ribeiro et al., 2018).
• Gatekeeping bias occurs when stories are selected or dismissed on ideological grounds (D’Alessio & Allen, 2000). This is sometimes also referred to as agenda bias , selectivity bias (Hofstetter & Buss, 1978), or selection bias (Groeling, 2013). Such bias is often focused on political actors (Brandenburg, 2006).
• Layout bias occurs when an article is placed in a section that is less read so that it becomes less important, or when an article is placed first so that more people read it. This can sometimes be called burying the lead .
• Mainstream bias occurs when a news outlet only reports things that are safe to report and everyone else is reporting. By extension, the news outlet ignores stories and views that might offend the majority.
• Partisan bias occurs when a news outlet tends to report in a way that serves a specific political party (Haselmayer et al., 2017).
• Sensationalism bias occurs when the exceptional, the exciting, and the sensational are given more attention because it is rarer.
• Statement bias occurs when media coverage is slanted in favor of or against specific actors or issues (D’Alessio & Allen, 2000). It is also known as tonality bias (Eberl et al., 2017) or presentation bias (Groeling, 2013).
• Structural bias occurs when an actor or issue receives more or less favorable coverage as a result of newsworthiness instead of ideological decisions (Haselmayer et al., 2019 & van Dalen, 2012).
• Distance bias occurs when a news agency gives more coverage to events physically closer to the news agency than elsewhere. For example, national media organizations like NBC may be unconsciously biased toward New York City news because that is where they’re located.
• Negativity bias occurs because negative information tends to attract more attention and is remembered for a longer time, even if it’s disliked in the moment.
• False balance bias occurs when a news agency attempts to appear balanced by presenting a news story as if the data is 50/50 on the topic, while the data may in fact show one perspective should objectively hold more weight. Climate change is the classic example.

Media Bias Examples

• Ski resorts reporting on snowfall: Ski resorts are biased in how they spin snowfall reporting. They consistently report higher snowfall than official forecasts because they have a supply-driven interest in doing so (Raymond & Taylor, 2021).
• Moral panic in the UK: Cohen (1964) famously explored UK media’s sensationalist reporting about youth subcultural groups as “delinquents”, causing panic among the general population that wasn’t representative of the subcultural groups’ true actions or impact on society.
• Murdoch media in Australia: Former Prime Minister Kevin Rudd consistently reports on media bias in the Murdoch media, highlighting for example, that Murdoch’s papers have endorsed the conservative side of politics (ironically called the Liberals) in 24 out of 24 elections.
• Fox and MSNBC: In the United States, Fox and MSNBC have niched down to report from a right- and left-wing bias, respectively.
• Fog of war: During wartime, national news outlets tend to engage in overt bias against the enemy by reporting extensively on their war crimes while failing to report on their own war crimes.
• Missing white woman syndrome: Sensationalism bias is evident in cases such as missing woman Gabby Petito . The argument of this type of bias is that media tends only to report on missing women when they are white, and neglect to make as much of a fuss about missing Indigenous women.
• First-World Bias in Reporting on Natural Disasters: Scholars have found that news outlets tend to have bias toward reporting on first-world nations that have suffered natural disasters while under-reporting on natural disasters in developing nations, where they’re seen as not newsworthy (Aritenang, 2022; Berlemann & Thomas, 2018).
• Overseas Reporting on US Politics: Sensationalism bias has an effect when non-US nations report on US politics. Unlike other nations’ politics, US politics is heavily reported worldwide. One major reason is that US politics tends to be bitterly fought and lends itself to sensational headlines.
• Click baiting: Media outlets that have moved to a predominantly online focus, such as Forbes and Vice, are biased toward news reports that can be summed up by a sensational headline to ensure they get clicked – this is called “click baiting”.
• Google rankings and mainstream research bias: Google has explicitly put in its site quality rater guidelines a preference for sites that report in ways that reflect “expert consensus”. While this may be seen as a positive way to use bias, it can also push potentially valid alternative perspectives and whistleblowers off the front page of search results.
• False Balance on climate change: Researchers at Northwestern University have highlighted the prevalence of false balance reporting on climate change. They argue that 99% of scientists agree that it is man-made, yet often, news segments have one scientist arguing one side and another arguing another, giving the reporting a perception that it’s a 50-50 split in the scientific debate. In their estimation, an unbiased report would demonstrate the overwhelming amount of scientific evidence supporting one side over the other.
• Negative Unemployment Reports: Garz found that media tend to over-report negative unemployment statistics while under-reporting when unemployment statistics are positive (Garz, 2013).
• Gotcha Journalism: Gotcha journalism involves having journalists go out and actively seek out “gotcha questions” that will lead to sensational headlines. It is a form of bias because it often leads to less reporting on substantive messaging and an over-emphasis on gaffes and disingenuous characterizations of politicians.
• Citizenship bias: When a disaster happens overseas, reporting often presents the number deceased, followed by the number from the news outlet’s company. For example, they might say: “51 dead, including 4 Americans.” This bias, of course, is to try to make the news appear more relevant to their audience, but nonetheless shows a bias toward the audience’s in-group.
• Online indie media bias: Online indie media groups that have shot up on YouTube and social media often have overt biases. Left-wing versions include The Young Turks and The David Pakman Show , while right-wing versions include The Daily Wire and Charlie Kirk .
• Western alienation: In Canada, this phenomenon refers to ostensibly national media outlets like The Globe and Mail having a bias toward news occurring in Toronto and ignoring western provinces, leading to “western alienation”.

The Government’s Role in Media Bias

Governments also play an important role in media bias due to their ability to distribute power.

The most obvious examples of pro-government media bias can be seen in totalitarian regimes, such as modern-day North Korea (Merloe, 2015). The government and the media can influence each other: the media can influence politicians and vice versa (Entman, 2007).

Nevertheless, even liberal democratic governments can affect media bias by, for example, leaking stories to their favored outlets and selectively calling upon their preferred outlets during news conferences.

In addition to the government, the market can also influence media coverage. Bias can be the function of who owns the media outlet in question, who are the media staff, what is the intended audience, what gets the most clicks or sells the most newspapers, and so on. 

Media bias refers to the bias of journalists and news outlets in reporting events, views, stories, and everything else they might cover.

The term usually denotes a widespread bias rather than something specific to one journalist or article.

There are many types of media bias. It is useful to understand the different types of biases, but also recognize that while good reporting can and does exist, it’s almost impossible to fully eliminate biases in reporting.

Aritenang, A. (2022). Understanding international agenda using media analytics: The case of disaster news coverage in Indonesia.  Cogent Arts & Humanities ,  9 (1), 2108200.

Brandenburg, H. (2006). Party Strategy and Media Bias: A Quantitative Analysis of the 2005 UK Election Campaign. Journal of Elections, Public Opinion and Parties , 16 (2), 157–178. https://doi.org/10.1080/13689880600716027

D’Alessio, D., & Allen, M. (2000). Media Bias in Presidential Elections: A Meta-Analysis. Journal of Communication , 50 (4), 133–156. https://doi.org/10.1111/j.1460-2466.2000.tb02866.x

Eberl, J.-M., Boomgaarden, H. G., & Wagner, M. (2017). One Bias Fits All? Three Types of Media Bias and Their Effects on Party Preferences. Communication Research , 44 (8), 1125–1148. https://doi.org/10.1177/0093650215614364

Eberl, J.-M., Wagner, M., & Boomgaarden, H. G. (2018). Party Advertising in Newspapers. Journalism Studies , 19 (6), 782–802. https://doi.org/10.1080/1461670X.2016.1234356

Entman, R. M. (2007). Framing Bias: Media in the Distribution of Power. Journal of Communication , 57 (1), 163–173. https://doi.org/10.1111/j.1460-2466.2006.00336.x

Garz, M. (2014). Good news and bad news: evidence of media bias in unemployment reports.  Public Choice ,  161 (3), 499-515.

Groeling, T. (2013). Media Bias by the Numbers: Challenges and Opportunities in the Empirical Study of Partisan News. Annual Review of Political Science , 16 (1), 129–151. https://doi.org/10.1146/annurev-polisci-040811-115123

Groseclose, T., & Milyo, J. (2005). A measure of media bias. The Quarterly Journal of Economics , 120 (4), 1191-1237.

Groseclose, T., & Milyo, J. (2005). A Measure of Media Bias. The Quarterly Journal of Economics , 120 (4), 1191–1237. https://doi.org/10.1162/003355305775097542

Haselmayer, M., Meyer, T. M., & Wagner, M. (2019). Fighting for attention: Media coverage of negative campaign messages. Party Politics , 25 (3), 412–423. https://doi.org/10.1177/1354068817724174

Haselmayer, M., Wagner, M., & Meyer, T. M. (2017). Partisan Bias in Message Selection: Media Gatekeeping of Party Press Releases. Political Communication , 34 (3), 367–384. https://doi.org/10.1080/10584609.2016.1265619

Hofstetter, C. R., & Buss, T. F. (1978). Bias in television news coverage of political events: A methodological analysis. Journal of Broadcasting , 22 (4), 517–530. https://doi.org/10.1080/08838157809363907

Mackey, T. P., & Jacobson, T. E. (2019). Metaliterate Learning for the Post-Truth World . American Library Association.

Merloe, P. (2015). Authoritarianism Goes Global: Election Monitoring Vs. Disinformation. Journal of Democracy , 26 (3), 79–93. https://doi.org/10.1353/jod.2015.0053

Mullainathan, S., & Shleifer, A. (2002). Media Bias (No. w9295; p. w9295). National Bureau of Economic Research. https://doi.org/10.3386/w9295

Newton, K. (1996). The mass media and modern government . Wissenschaftszentrum Berlin für Sozialforschung.

Raymond, C., & Taylor, S. (2021). “Tell all the truth, but tell it slant”: Documenting media bias. Journal of Economic Behavior & Organization , 184 , 670–691. https://doi.org/10.1016/j.jebo.2020.09.021

Ribeiro, F. N., Henrique, L., Benevenuto, F., Chakraborty, A., Kulshrestha, J., Babaei, M., & Gummadi, K. P. (2018, June). Media bias monitor: Quantifying biases of social media news outlets at large-scale. In Twelfth international AAAI conference on web and social media .

Sloan, W. D., & Mackay, J. B. (2007). Media Bias: Finding It, Fixing It . McFarland.

van Dalen, A. (2012). Structural Bias in Cross-National Perspective: How Political Systems and Journalism Cultures Influence Government Dominance in the News. The International Journal of Press/Politics , 17 (1), 32–55. https://doi.org/10.1177/1940161211411087

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The Impact of Media Bias Research Paper

Introduction, methodology statement, reasons for selecting the above methodology, literature review, types of bias, research process, effects of media bias, works cited.

Media bias is a contravention of professional standards by members of the fourth estate presenting in the form of favoritism of one section of society when it comes to the selection and reporting of events and stories as well as the extent of coverage (Beach 1). According to the code of conduct of the media, practitioners are expected to be neutral, impartial and factual.

Therefore, bias occurs when the journalist/reporter decides to give a twist that is unsubstantiated, with the aim of satisfying the demands of a particular individual. This essay seeks to analyze the impact of media bias in society. To this end, examples from modern day living shall be drawn and coupled with appropriate explanations to adequately evaluate the concept.

A mixed method of both qualitative and quantitative research shall be used to for this task. The research will be based on secondary data collection. According to Creswell (228), the mixed method is most ideal for research as it provides for exhaustive collection and analysis of information. Data will be extracted from various journals, articles and books.

The criteria of selection for the literature will be the relevance to the research topic as well as the year of publication. Both public and private libraries as well as online libraries will be visited in order to access the data. This research will be partly evidence based and partly founded on professional research by professionals in the field. Various articles will be studied in order to provide background information which will essentially give credibility to the final essay.

Information from literature will serve to provide explanation as regards to media bias. This will be very crucial information that will make the research report appeal to both professionals and the general public. For the latter, it may require that some of the information obtained from the books and other publications be broken down into simple language and at the same time illustrations drawn from the commonly applied systems of online identity.

Like with any other professional field of study, political theory studies have to be conducted in such a way that the offer credibility to the practitioner. In such a specialized field, the strength lies in substantiation and particularly the numbers obtained from real life scenarios to support collected evidence. With this knowledge in mind, effort will be made to obtain relevant information to the particular topic in question and this will be accompanied by proper citation.

For any professional study, chances are that extensive research has been carried out by professionals in the field before. Consequently, in order to establish the backbone of a given research project, it is only necessary that extensive review of literature be carried before identifying seeking firsthand information from the field.

The latter, i.e. information collected from the field is also necessary since it helps give professional credibility to the project. Combining results from both sources would serve to foster their symbiotic relationship with one offering background information and the other presenting up-to-date information on the topic.

Some of the stakeholders whose influence leads to media bias include governments which can threaten to impose overt or covert censorship in order to attain a particular objective (Xiang 4). The owners of media houses can also impose their authority over the journalist in order to get them to report in a manner that favors their own interests.

Market forces also determine whether there will be a bias in reporting and coverage. Among these forces include, the demands and preferences of the target audience as well as the needs of advertisers (who are the main source of revenue for media houses).

There four primary forms of bias and these are briefly explained below:

Advertising bias- This is a very common type of bias and it mainly presents in the form of stories and news items being slanted or skewed towards the demands of advertising entities.

Corporate bias-In this type of bias, stories are presented in a manner that aims at pleasing the corporate shareholders of particular media houses. This is common in media companies that are privately owned and which seek to always maintain the names of their associates in good light, even when these individuals are involved in scandalous activities.

Mainstream bias- This bias presents in the form of cautious selection and reporting of stories. In this regard, practitioners focus on what all other media houses are covering in order to steer clear from controversy.

Sensationalism- This presents in the form of media stakeholders giving exceptional events a lot of coverage such that it appears that the event being covered is more common than is assumed.

The first step in conducting the research will come in the form of extensive review of literature from various secondary sources. Information on the topic of internal auditing and its integration processes will be collected from company records, journals, Magazines, conference proceedings and websites.

These procedural steps would make it easy to come up with a survey question which will guide us into the third step of the process. In this stage, an analysis of the data obtained shall be carried out and the facts identified to structure the paper.

The greatest and most commonly reported effect of media bias is on the political front, especially around election time (Knight and Chiang 1-39). It mainly presents in the form of one candidate seeking or buying favor from particular media houses such that the give him intense coverage while obscuring his opponents.

Consequently, the person with the most financial might ends up pitching his candidacy and manifestos in a manner that gives him undeserved advantage over his competition. The end-result of such slanting of coverage is that the public ends up voting for individuals who do not have their interests at heart.

Another effect of media bias is the creation of animosity amongst individuals of different cultural or ethnic groups (Streissguth 98). This is common in Africa and other countries of the third world and especially during national election campaigns.

In these countries, the politicians are always after gaining favor from the largest ethnic communities. As such they end up looking for ways of using the media to make them appear like they are doing their best to give members of these large communities the best of everything.

With this happening, persons from the smaller tribes that are overshadowed by the scramble for big votes feel discriminated and end up developing an unwarranted animosity towards members of the larger community. This was the case in Rwanda in 1994 where media personalities were used to push the agenda of politicians.

As a result, the Tutsi tribe was presented as the enemy of the bigger Hutu tribe. The situation turned into a massacre of the former by the latter and by the time the peace was restored over one million people had lost their lives. This is in consideration of the fact that all the damage was caused in less than three months.

The same happens when individuals from a particular race obtain their own media houses and seek to ensure that coverage is skewed in their favor (Beach 1). For instance, in cosmopolitan United States, if individuals of the Asian race create their own media house with its own television station, radio, magazine and newspaper, it may appear as if they are trying to isolate themselves from other races. As a result, individuals from the other racial origins may end up regarding them as enemies to societal unity and harmonious living.

This paper has assessed the element of media bias on society. It has been shown that greatest impact of the professional vice is presented in the political front where aspirants for political seats seek to gain advantage over opponents by using their financial might to buy media coverage.

Aside from this, the article has illustrated that media bias, especially when it leads to favoritism of certain ethnic and tribal groupings ends up generating animosity amongst individuals.

It is worth noting that this paper has without particular mention concluded that media bias cannot have positive effects. This is particularly because for any positivity to be attained, especially in the media, all the relevant stakeholders must be allowed involvement on an equal platform.

Beach, Justin. General effects of bias in the media. Ehow.com. 25 March 2011. Web.

Creswell, J. W. Research design: Qualitative, quantitative, and mixed method approaches. Thousand Oaks, CA: Sage Publications, 2003. Print.

Knight, Brian G and Chun-Fang Chiang. “Media Bias and Influence: Evidence from Newspaper Endorsements” . NBER . Working Paper No. 14445. Web. Streissguth, Thomas. Media bias . Marshall Cavendish, 2006. Print.

Xiang, Yi. Media Bias, competition and efficiency . INSEAD. September 2005. Web.

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Essay Samples on Media Bias

In the vast landscape of media, a pervasive phenomenon lurks beneath the surface, shaping the narratives we encounter and influencing our perspectives. Welcome to the world of media bias, where the analysis of its intricate workings can reveal profound insights into the dynamics of information dissemination. This category explores the multifaceted nature of media bias, providing a comprehensive understanding of its mechanisms and implications in media bias examples for students.

Media bias, in its simplest form, refers to the tendency of media outlets to present information or shape narratives in a manner that aligns with certain biases or ideological leanings. It encompasses a range of practices, including selective reporting, framing, and sensationalism, which can subtly or overtly impact the way news is presented. Whether it manifests in the choice of language, the selection of sources, or the emphasis on specific events, media bias can significantly shape public opinion and alter societal discourse.

How to Write a Media Bias Essay

To write a media bias analysis essay example, consider exploring diverse aspects of the topic. Start by examining media bias essay topics that capture your interest and have relevance in contemporary society. Delve into the history and evolution of media bias, examining notable examples that highlight its presence and effects. Uncover how media bias can influence different spheres, such as politics, social issues, or economics.

To illustrate your arguments effectively, you might analyze specific techniques employed by media outlets. Explore how biases can vary across different media platforms, including print, television, and online channels. Discuss the potential consequences of media bias on public trust, democratic processes, and the formation of public opinion.

Additionally, consider including case studies or empirical research that sheds light on media bias and its implications. Drawing from academic literature, scholarly articles and expert opinions can lend credibility to your arguments and provide a comprehensive analysis of the topic.

The Role of Media in Advancing Gender Equality

The role of media in promoting gender equality is a topic that underscores the power of storytelling, representation, and influence in shaping societal perceptions. Advocates assert that media can challenge stereotypes, amplify women's voices, and catalyze social change. On the other hand, critics point to...

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Media Bias in Florida’s Governorship Race 

The media is a tool that usually passes information to people. The information should not forward the agenda and preferences of the individuals at a media outlet, but it should present the real and unbiased situation. The distribution and presentation manner of a vital issue...

Unveiling Media Bias: Conservative Perspectives and Liberal Values

The media, encompassing outlets like CNN, exhibits a bias leaning towards liberal values. Their primary motive appears to be financial gain, even if they promote misinformation. As confirmed by Student News Daily, there exists a media bias, with sources being selectively chosen to support a...

Targeting the Innocent and Vulnerable with Fake News

Throughout the world, altered perceptions regarding the veracity of “factual information,” and trust in journalism are being eroded worldwide through the proliferation of claims of “fake news, ”giving birth to a crisis in the news business in general. “Fake news” is defined as “false stories...

Different Types of Fake News in the Media World

In recent years, the number of fake news has grown extremely due to the internet and social media. However, fake news is a major problem which has serious implications. It is clear to see that not all news is trustworthy. Hence, this essay will analysis...

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The Issue Of Media Bias Towards Politics In America

Current political achievement depends on the control of mass correspondences, for example, television, radio, paper, magazines, which are all essential hotspots for the general population to remain educated on day by day exercises of the American republic. The American political system has continuously formed into...

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Media Bias and Its Effect on Society

In society, media has a unique place that helps in shaping the image people have gained about social and political issues. Currently, media coverage impacts the public by how it characterizes specific events and provides reliable information relating to numerous topics touching society, such as...

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Media Bias in News: The Correlation of Media Bias, Its Social Outcome and Outputs

Media bias in the news has been around since the beginning of it. Media is a name for the communication outlets or tools used to store and deliver information or data comprised of multiple media firms and corporations that produce content relevant to societal needs....

Media Bias and the American Government

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Best topics on Media Bias

1. The Role of Media in Advancing Gender Equality

2. Media Bias in Florida’s Governorship Race 

3. Unveiling Media Bias: Conservative Perspectives and Liberal Values

4. Targeting the Innocent and Vulnerable with Fake News

5. Different Types of Fake News in the Media World

6. The Issue Of Media Bias Towards Politics In America

7. Media Bias and Its Effect on Society

8. Media Bias in News: The Correlation of Media Bias, Its Social Outcome and Outputs

9. Media Bias and the American Government

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