persuasive essay lesson 7th grade

A Step-by-Step Plan for Teaching Argumentative Writing

February 7, 2016

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For seven years, I was a writing teacher.  Yes, I was certified to teach the full spectrum of English language arts—literature, grammar and usage, speech, drama, and so on—but my absolute favorite, the thing I loved doing the most, was teaching students how to write.

Most of the material on this site is directed at all teachers. I look for and put together resources that would appeal to any teacher who teaches any subject. That practice will continue for as long as I keep this up. But over the next year or so, I plan to also share more of what I know about teaching students to write. Although I know many of the people who visit here are not strictly English language arts teachers, my hope is that these posts will provide tons of value to those who are, and to those who teach all subjects, including writing.

So let’s begin with argumentative writing, or persuasive writing, as many of us used to call it. This overview will be most helpful to those who are new to teaching writing, or teachers who have not gotten good results with the approach you have taken up to now. I don’t claim to have the definitive answer on how to do this, but the method I share here worked pretty well for me, and it might do the same for you. If you are an experienced English language arts teacher, you probably already have a system for teaching this skill that you like. Then again, I’m always interested in how other people do the things I can already do; maybe you’re curious like that, too.

Before I start, I should note that what I describe in this post is a fairly formulaic style of essay writing. It’s not exactly the 5-paragraph essay, but it definitely builds on that model. I strongly believe students should be shown how to move past those kinds of structures into a style of writing that’s more natural and fitting to the task and audience, but I also think they should start with something that’s pretty clearly organized.

So here’s how I teach argumentative essay writing.

Step 1: Watch How It’s Done

One of the most effective ways to improve student writing is to show them mentor texts, examples of excellent writing within the genre students are about to attempt themselves. Ideally, this writing would come from real publications and not be fabricated by me in order to embody the form I’m looking for. Although most experts on writing instruction employ some kind of mentor text study, the person I learned it from best was Katie Wood Ray in her book Study Driven (links to the book: Bookshop.org | Amazon ).

Since I want the writing to be high quality and the subject matter to be high interest, I might choose pieces like Jessica Lahey’s Students Who Lose Recess Are the Ones Who Need it Most  and David Bulley’s School Suspensions Don’t Work .

I would have students read these texts, compare them, and find places where the authors used evidence to back up their assertions. I would ask students which author they feel did the best job of influencing the reader, and what suggestions they would make to improve the writing. I would also ask them to notice things like stories, facts and statistics, and other things the authors use to develop their ideas. Later, as students work on their own pieces, I would likely return to these pieces to show students how to execute certain writing moves.

Step 2: Informal Argument, Freestyle

Although many students might need more practice in writing an effective argument, many of them are excellent at arguing in person. To help them make this connection, I would have them do some informal debate on easy, high-interest topics. An activity like This or That (one of the classroom icebreakers I talked about last year) would be perfect here: I read a statement like “Women have the same opportunities in life as men.” Students who agree with the statement move to one side of the room, and those who disagree move to the other side. Then they take turns explaining why they are standing in that position. This ultimately looks a little bit like a debate, as students from either side tend to defend their position to those on the other side.

Every class of students I have ever had, from middle school to college, has loved loved LOVED this activity. It’s so simple, it gets them out of their seats, and for a unit on argument, it’s an easy way to get them thinking about how the art of argument is something they practice all the time.

Step 3: Informal Argument, Not so Freestyle

Once students have argued without the support of any kind of research or text, I would set up a second debate; this time with more structure and more time to research ahead of time. I would pose a different question, supply students with a few articles that would provide ammunition for either side, then give them time to read the articles and find the evidence they need.

Next, we’d have a Philosophical Chairs debate (learn about this in my  discussion strategies post), which is very similar to “This or That,” except students use textual evidence to back up their points, and there are a few more rules. Here they are still doing verbal argument, but the experience should make them more likely to appreciate the value of evidence when trying to persuade.

Before leaving this step, I would have students transfer their thoughts from the discussion they just had into something that looks like the opening paragraph of a written argument: A statement of their point of view, plus three reasons to support that point of view. This lays the groundwork for what’s to come.

Step 4: Introduction of the Performance Assessment

Next I would show students their major assignment, the performance assessment that they will work on for the next few weeks. What does this look like? It’s generally a written prompt that describes the task, plus the rubric I will use to score their final product.

Anytime I give students a major writing assignment, I let them see these documents very early on. In my experience, I’ve found that students appreciate having a clear picture of what’s expected of them when beginning a writing assignment. At this time, I also show them a model of a piece of writing that meets the requirements of the assignment. Unlike the mentor texts we read on day 1, this sample would be something teacher-created (or an excellent student model from a previous year) to fit the parameters of the assignment.

Step 5: Building the Base

Before letting students loose to start working on their essays, I make sure they have a solid plan for writing. I would devote at least one more class period to having students consider their topic for the essay, drafting a thesis statement, and planning the main points of their essay in a graphic organizer.

I would also begin writing my own essay on a different topic. This has been my number one strategy for teaching students how to become better writers. Using a document camera or overhead projector, I start from scratch, thinking out loud and scribbling down my thoughts as they come. When students see how messy the process can be, it becomes less intimidating for them. They begin to understand how to take the thoughts that are stirring around in your head and turn them into something that makes sense in writing.

For some students, this early stage might take a few more days, and that’s fine: I would rather spend more time getting it right at the pre-writing stage than have a student go off willy-nilly, draft a full essay, then realize they need to start over. Meanwhile, students who have their plans in order will be allowed to move on to the next step.

Step 6: Writer’s Workshop

The next seven to ten days would be spent in writer’s workshop, where I would start class with a mini-lesson about a particular aspect of craft. I would show them how to choose credible, relevant evidence, how to skillfully weave evidence into an argument, how to consider the needs of an audience, and how to correctly cite sources. Once each mini-lesson was done, I would then give students the rest of the period to work independently on their writing. During this time, I would move around the room, helping students solve problems and offering feedback on whatever part of the piece they are working on. I would encourage students to share their work with peers and give feedback at all stages of the writing process.

If I wanted to make the unit even more student-centered, I would provide the mini-lessons in written or video format and let students work through them at their own pace, without me teaching them. (To learn more about this approach, read this post on self-paced learning ).

As students begin to complete their essays, the mini-lessons would focus more on matters of style and usage. I almost never bother talking about spelling, punctuation, grammar, or usage until students have a draft that’s pretty close to done. Only then do we start fixing the smaller mistakes.

Step 7: Final Assessment

Finally, the finished essays are handed in for a grade. At this point, I’m pretty familiar with each student’s writing and have given them verbal (and sometimes written) feedback throughout the unit; that’s why I make the writer’s workshop phase last so long. I don’t really want students handing in work until they are pretty sure they’ve met the requirements to the best of their ability. I also don’t necessarily see “final copies” as final; if a student hands in an essay that’s still really lacking in some key areas, I will arrange to have that student revise it and resubmit for a higher grade.

So that’s it. If you haven’t had a lot of success teaching students to write persuasively, and if the approach outlined here is different from what you’ve been doing, give it a try. And let’s keep talking: Use the comments section below to share your techniques or ask questions about the most effective ways to teach argumentative writing.

Want this unit ready-made?

If you’re a writing teacher in grades 7-12 and you’d like a classroom-ready unit like the one described above, including mini-lessons, sample essays, and a library of high-interest online articles to use for gathering evidence, take a look at my Argumentative Writing unit. Just click on the image below and you’ll be taken to a page where you can read more and see a detailed preview of what’s included.

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Categories: Instruction , Podcast

Tags: English language arts , Grades 6-8 , Grades 9-12 , teaching strategies

58 Comments

This is useful information. In teaching persuasive speaking/writing I have found Monroe’s Motivated sequence very useful and productive. It is a classic model that immediately gives a solid structure for students.

Thanks for the recommendation, Bill. I will have to look into that! Here’s a link to more information on Monroe’s Motivated sequence, for anyone who wants to learn more: https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm

What other sites do you recommend for teacher use on providing effective organizational structure in argumentative writing? As a K-12 Curriculum Director, I find that when teachers connect with and understand the organizational structure, they are more effective in their teaching/delivery.

Hey Jessica, in addition to the steps outlined here, you might want to check out Jenn’s post on graphic organizers . Graphic organizers are a great tool that you can use in any phase of a lesson. Using them as a prewrite can help students visualize the argument and organize their thoughts. There’s a link in that post to the Graphic Organizer Multi-Pack that Jenn has for sale on her Teachers Pay Teachers site, which includes two versions of a graphic organizer you can use specifically for argument organization. Otherwise, if there’s something else you had in mind, let us know and we can help you out. Thanks!

Dear Jennifer Gonzalez,

You are generous with your gift of lighting the path… I hardly ever write (never before) , but I must today… THANK YOU… THANK YOU….THANK YOU… mostly for reading your great teachings… So your valuable teachings will even be easy to benefit all the smart people facing challenge of having to deal with adhd…

I am not a teacher… but forever a student…someone who studied English as 2nd language, with a science degree & adhd…

You truly are making a difference in our World…

Thanks so much, Rita! I know Jenn will appreciate this — I’ll be sure to share with her!

Love it! Its simple and very fruitful . I can feel how dedicated you are! Thanks alot Jen

Great examples of resources that students would find interesting. I enjoyed reading your article. I’ve bookmarked it for future reference. Thanks!

You’re welcome, Sheryl!

Students need to be writing all the time about a broad range of topics, but I love the focus here on argumentative writing because if you choose the model writing texts correctly, you can really get the kids engaged in the process and in how they can use this writing in real-world situations!

I agree, Laura. I think an occasional tight focus on one genre can help them grow leaps and bounds in the skills specific to that type of writing. Later, in less structured situations, they can then call on those skills when that kind of thinking is required.

This is really helpful! I used it today and put the recess article in a Google Doc and had the kids identify anecdotal, statistic, and ‘other’ types of evidence by highlighting them in three different colors. It worked well! Tomorrow we’ll discuss which of the different types of evidence are most convincing and why.

Love that, Shanna! Thanks for sharing that extra layer.

Greetings Ms. Gonzales. I was wondering if you had any ideas to help students develop the cons/against side of their argument within their writing? Please advise. Thanks.

Hi Michael,

Considering audience and counterarguments are an important part of the argumentative writing process. In the Argumentative Writing unit Jenn includes specific mini-lessons that teach kids how, when and where to include opposing views in their writing. In the meantime, here’s a video that might also be helpful.

Hi, Thank you very much for sharing your ideas. I want to share also the ideas in the article ‘Already Experts: Showing Students How Much They Know about Writing and Reading Arguments’ by Angela Petit and Edna Soto…they explain a really nice activity to introduce argumentative writing. I have applied it many times and my students not only love it but also display a very clear pattern as the results in the activity are quite similar every time. I hope you like it.

Lorena Perez

I’d like to thank you you for this excellence resource. It’s a wonderful addition to the informative content that Jennifer has shared.

What do you use for a prize?

I looked at the unit, and it looks and sounds great. The description says there are 4 topics. Can you tell me the topics before I purchase? We start argument in 5th grade, and I want to make sure the topics are different from those they’ve done the last 5 years before purchasing. Thanks!

Hi Carrie! If you go to the product page on TPT and open up the preview, you’ll see the four topics on the 4th page in more detail, but here they are: Social Networking in School (should social media sites be blocked in school?), Cell Phones in Class, Junk Food in School, and Single-Sex Education (i.e., genders separated). Does that help?

I teach 6th grade English in a single gendered (all-girls) class. We just finished an argument piece but I will definitely cycle back your ideas when we revisit argumentation. Thanks for the fabulous resources!

Glad to hear it, Madelyn!

I’m not a writing teacher and honestly haven’t been taught on how to teach writing. I’m a history teacher. I read this and found it helpful but have questions. First I noticed that amount of time dedicated to the task in terms of days. My questions are how long is a class period? I have my students for about 45 minutes. I also saw you mentioned in the part about self-paced learning that mini-lessons could be written or video format. I love these ideas. Any thoughts on how to do this with almost no technology in the room and low readers to non-readers? I’m trying to figure out how to balance teaching a content class while also teaching the common core skills. Thank you for any consideration to my questions.

Hey Jones, To me, a class period is anywhere from 45 minutes to an hour; definitely varies from school to school. As for the question about doing self-paced with very little tech? I think binders with written mini-lessons could work well, as well as a single computer station or tablet hooked up to a class set of videos. Obviously you’d need to be more diligent about rotating students in and out of these stations, but it’s an option at least. You might also give students access to the videos through computers in other locations at school (like the library) and give them passes to watch. The thing about self-paced learning, as you may have seen in the self-paced post , is that if students need extra teacher support (as you might find with low readers or non-readers), they would spend more one-on-one time with the teacher, while the higher-level students would be permitted to move more quickly on their own. Does that help?

My primary goal for next semester is to increase academic discussion and make connections from discussion to writing, so I love how you launch this unit with lessons like Philosophical Chairs. I am curious, however, what is the benefit of the informal argument before the not-so-informal argument? My students often struggle to listen to one another, so I’m wondering if I should start with the more formal, structured version. Or, am I overthinking the management? Thanks so much for input.

Yikes! So sorry your question slipped through, and we’re just now getting to this, Sarah. The main advantage of having kids first engage in informal debate is that it helps them get into an argumentative mindset and begin to appreciate the value of using research to support their claims. If you’ve purchased the unit, you can read more about this in the Overview.

My 6th graders are progressing through their argumentative essay. I’m providing mini lessons along the way that target where most students are in their essay. Your suggestions will be used. I’ve chosen to keep most writing in class and was happy to read that you scheduled a lot of class time for the writing. Students need to feel comfortable knowing that writing is a craft and needs to evolve over time. I think more will get done in class and it is especially important for the struggling writers to have peers and the teacher around while they write. Something that I had students do that they liked was to have them sit in like-topic groups to create a shared document where they curated information that MIGHT be helpful along the way. By the end of the essay, all will use a fantastic add-on called GradeProof which helps to eliminate most of the basic and silly errors that 6th graders make.

Debbi! I LOVE the idea of a shared, curated collection of resources! That is absolutely fantastic! Are you using a Google Doc for this? Other curation tools you might consider are Padlet and Elink .

thanks v much for all this information

Love this! What do you take as grades in the meantime? Throughout this 2 week stretch?

Ideally, you wouldn’t need to take grades at all, waiting until the final paper is done to give one grade. If your school requires more frequent grades, you could assign small point values for getting the incremental steps done: So in Step 3 (when students have to write a paragraph stating their point of view) you could take points for that. During the writer’s workshop phase, you might give points for completion of a rough draft and participation points for peer review (ideally, they’d get some kind of feedback on the quality of feedback they give to one another). Another option would be to just give a small, holistic grade for each week based on the overall integrity of their work–are they staying on task? Making small improvements to their writing each day? Taking advantage of the resources? If students are working diligently through the process, that should be enough. But again, the assessment (grades) should really come from that final written product, and if everyone is doing what they’re supposed to be doing during the workshop phase, most students should have pretty good scores on that final product. Does that help?

Awesome Step 2! Teaching mostly teenagers in Northern Australia I find students’ verbal arguments are much more finely honed than their written work.

To assist with “building the base” I’ve always found sentence starters an essential entry point for struggling students. We have started using the ‘PEARL’ method for analytical and persuasive writing.

If it helps here a free scaffold for the method:

https://www.teacherspayteachers.com/Product/FREE-Paragraph-Scaffold-PEEL-to-PEARL-3370676

Thanks again,

Thank you for sharing this additional resource! It’s excellent!

I’ve been scouring the interwebs looking for some real advice on how I can help my struggling 9th grader write better. I can write. Since it comes naturally for me, I have a hard time breaking it down into such tiny steps that he can begin to feel less overwhelmed. I LOVE the pre-writing ideas here. My son is a fabulous arguer. I need to help him use those powers for the good of his writing skills. Do you have a suggestion on what I else I can be using for my homeschooled son? Or what you may have that could work well for home use?

Hi Melinda,

You might be interested in taking a look at Jenn’s Argumentative Writing unit which she mentions at the end of the post . Hope this helps!

Mam it would be good if you could post some steps of different writing and some samples as well so it can be useful for the students.

Hi Aalia! My name is Holly, and I work as a Customer Experience Manager for Cult of Pedagogy. It just so happens that in the near future, Jenn is going to release a narrative writing unit, so keep an eye out for that! As far as samples, the argumentative writing unit has example essays included, and I’m sure the narrative unit will as well. But, to find the examples, you have to purchase the unit from Teachers Pay Teachers.

I just want to say that this helped me tremendously in teaching argument to 8th Graders this past school year, which is a huge concept on their state testing in April. I felt like they were very prepared, and they really enjoyed the verbal part of it, too! I have already implemented these methods into my unit plan for argument for my 11th grade class this year. Thank you so much for posting all of these things! : )

-Josee` Vaughn

I’m so glad to hear it, Josee!!

Love your blog! It is one of the best ones.

I am petrified of writing. I am teaching grade 8 in September and would love some suggestions as I start planning for the year. Thanks!

This is genius! I can’t wait to get started tomorrow teaching argument. It’s always something that I have struggled with, and I’ve been teaching for 18 years. I have a class of 31 students, mostly boys, several with IEPs. The self-paced mini-lessons will help tremendously.

So glad you liked it, Britney!

My students will begin the journey into persuasion and argument next week and your post cemented much of my thinking around how to facilitate the journey towards effective, enthusiastic argumentative writing.

I use your rubrics often to outline task expectations for my students and the feedback from them is how useful breaking every task into steps can be as they are learning new concepts.

Additionally, we made the leap into blogging as a grade at https://mrsdsroadrunners.edublogs.org/2019/01/04/your-future/ It feels much like trying to learn to change a tire while the car is speeding down the highway. Reading your posts over the past years was a factor in embracing the authentic audience. Thank You! Trish

I love reading and listening to your always helpful tips, tricks, and advice! I was wondering if you had any thoughts on creative and engaging ways to have students share their persuasive writing? My 6th students are just finishing up our persuasive writing where we read the book “Oh, Rats” by Albert Marrin and used the information gathered to craft a persuasive piece to either eliminate or protect rats and other than just reading their pieces to one another, I have been trying to think of more creative ways to share. I thought about having a debate but (un)fortunately all my kids are so sweet and are on the same side of the argument – Protect the Rats! Any ideas?

Hi Kiley! Thanks for the positive feedback! So glad to hear that you are finding value in Cult of Pedagogy! Here are a few suggestions that you may be interested in trying with your students:

-A gallery walk: Students could do this virtually if their writing is stored online or hard copies of their writing. Here are some different ways that you could use gallery walks: Enliven Class Discussions With Gallery Walks

-Students could give each other feedback using a tech tool like Flipgrid . You could assign students to small groups or give them accountability partners. In Flipgrid, you could have students sharing back and forth about their writing and their opinions.

I hope this helps!

I love the idea of mentor texts for all of these reading and writing concepts. I saw a great one on Twitter with one text and it demonstrated 5-6 reasons to start a paragraph, all in two pages of a book! Is there a location that would have suggestions/lists of mentor texts for these areas? Paragraphs, sentences, voice, persuasive writing, expository writing, etc. It seems like we could share this info, save each other some work, and curate a great collection of mentor text for English Language Arts teachers. Maybe it already exists?

Hi Maureen,

Here are some great resources that you may find helpful:

Craft Lessons Second Edition: Teaching Writing K-8 Write Like This: Teaching Real-World Writing Through Modeling and Mentor Texts and Mentor Texts, 2nd edition: Teaching Writing Through Children’s Literature, K-6

Thanks so much! I’ll definitely look into these.

I love the steps for planning an argumentative essay writing. When we return from Christmas break, we will begin starting a unit on argumentative writing. I will definitely use the steps. I especially love Step #2. As a 6th grade teacher, my students love to argue. This would set the stage of what argumentative essay involves. Thanks for sharing.

So glad to hear this, Gwen. Thanks for letting us know!

Great orientation, dear Jennifer. The step-by-step carefully planned pedagogical perspectives have surely added in the information repository of many.

Hi Jennifer,

I hope you are well. I apologise for the incorrect spelling in the previous post.

Thank you very much for introducing this effective instruction for teaching argumentative writing. I am the first year PhD student at Newcastle University, UK. My PhD research project aims to investigate teaching argumentative writing to Chinese university students. I am interested in the Argumentative Writing unit you have designed and would like to buy it. I would like to see the preview of this book before deciding to purchase it. I clicked on the image BUT the font of the preview is so small and cannot see the content clearly. I am wondering whether it could be possible for you to email me a detailed preview of what’s included. I would highly appreciate if you could help me with this.

Thank you very much in advance. Looking forward to your reply.

Take care and all the very best, Chang

Hi Chang! Jenn’s Argumentative Writing Unit is actually a teaching unit geared toward grades 7-12 with lessons, activities, etc. If you click here click here to view the actual product, you can click on the green ‘View Preview’ button to see a pretty detailed preview of what’s offered. Once you open the preview, there is the option to zoom in so you can see what the actual pages of the unit are like. I hope this helps!

Great Content!

Another teacher showed me one of your posts, and now I’ve read a dozen of them. With teaching students to argue, have you ever used the “What’s going on in this picture?” https://www.nytimes.com/column/learning-whats-going-on-in-this-picture?module=inline I used it last year and thought it was a non-threatening way to introduce learners to using evidence to be persuasive since there was no text.

I used to do something like this to help kids learn how to make inferences. Hadn’t thought of it from a persuasive standpoint. Interesting.

this is a very interesting topic, thanks!

Hi! I’m a teacher too! I was looking for inspiration and I found your article and thought you might find this online free tool interesting that helps make all students participate meaningfully and engage in a topic. https://www.kialo-edu.com/

This tool is great for student collaboration and to teach argumentative writing in an innovative way. I hope this helps!

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5 Top Persuasive Writing Lesson Plans for Students and Teachers

The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.

Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer. 

Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.

In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days. 

Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.

So, let’s get started!

Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts

Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.

One of the most productive ways for students to do this is through reverse engineering.

Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.

Now, ask the students to examine the advertisements and answer the following question: 

What techniques do the advertisers use to get our attention?

Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices. 

When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified. 

Some features suggested by the class might include:

• Emotive language
• Exaggeration
• Appealing adjectives
• Powerful verbs
• Strong adverbs
• Contact details
• Alliteration
• Rhetorical questions
• Testimonials

Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.

Persuasive Writing Lesson Plan 2: Analyze an Advert

Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail. 

Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.

To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail. 

Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly. 

Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.

However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!

When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.

Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?

When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.

Persuasive Writing Lesson Plan 3: Plan an Advertisement

At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.

The Purpose and Audience

Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.

The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.

Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.

Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.

One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.

Students can consider the following characteristics to help them develop their buyer’s persona:

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

The Brand Name

The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.

Generally, the student will need to come up with at least four or five ideas first. They can then choose the best. 

It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.

Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers. 

Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!

The Body Copy

This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.

Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.

To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service. 

The language chosen should also be appropriate for speaking to the audience that they have defined earlier.

The Call to Action

The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.

The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.

However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later. 

Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.

The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do. 

Often, the CTA will create a sense of urgency by limiting special offers by time. 

As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.

Persuasive Writing Lesson Plan 4: Create the Advertisement

Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.

You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work. 

The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.

Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.

When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism. 

They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.

Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion

In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.

Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.

For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.

Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc. 

If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively. 

For example, testimonials should usually be:

• Short and to the point
• Conversational in tone
• Authentic (use a name, photo, job title, etc.)
• Specific about the benefits
• Directed at overcoming objections.

Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.

This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.

Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies. 

Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time. 

And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!

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Persuasive Lesson Plans and Activities

Explore ready-made resources and discover how to teach the key concepts behind each Step.

Lesson plans

• This series of sample lesson plans demonstrates how to teach the Seven Steps activities using the explicit teaching model – I Do, We Do, You Do.
• Each lesson plan includes relevant links to the Australian Curriculum and NAPLAN marking criteria, plus a learning intention and success criteria to assist with planning and assessment.
• Become a Teacher Hub member to access the full range of Seven Steps Lesson Plans.

Think First, Write Second

STEP Step 1: Plan for Success PURPOSE Teach RESOURCE TYPE Lesson plan YEAR 3–6 RELATED

• Learn how to brainstorm and select great ideas for a persuasive text.
• Students work in groups to come up with several arguments for and against a topic.

• These templates promote creative thinking and encourage students to have fun with the Seven Steps.
• We have a range of templates available for students of all ages and ability levels (see  Teacher Hub  for more). Students can write or draw on the templates; many are editable PDFs that can be used electronically.

For and Against Topic Brainstorm

STEP Step 1: Plan for Success PURPOSE Apply RESOURCE TYPE Template YEAR F–10

• This editable template is left blank to fill with a ‘for and against’ topic of your choice.
• Teach students to brainstorm ideas for and against a topic before picking a side

Planning tools

• Need tips on how to implement the Seven Steps? We have a selection of planning resources on Teacher Hub to help you with ideas and inspiration.

Writing Improvement Agenda

STEP All Steps PURPOSE Teach RESOURCE TYPE Planning YEAR  F–10 RELATED Bucking the trend with the Seven Steps

• A sample Term 4 planning document from Allenstown State School in Queensland.
• Amalgamates the NAPLAN marking criteria with the Seven Steps in a fortnightly scheme of work.

More persuasive resources

Explore more classroom resources and make persuasive writing fun with the Seven Steps!

Writing samples and exemplars

Discover the difference Seven Steps can make with these student writing samples. We also have ‘real world’ exemplars – discover how professional authors use the Seven Steps in narrative texts.

Picture writing prompts

These visual prompts offer fun and quick writing practice to develop your students’ writing skills, one Step at a time.

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Mastered persuasive writing? Explore more Seven Steps resources for narrative and informative writing!

Narrative writing

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Lesson plans and activities to help your students write engaging informative texts that bring facts to life.

Persuasive Writing Course

Step-by-Step guide to teaching the Seven Steps for persuasive writing.

Developing Persuasive Writing Strategies

About this Strategy Guide

This strategy guide describes the techniques used in effective persuasive writing and shares activities you can use to help students understand and use persuasion in their writing and critical thinking.

Research Basis

Strategy in practice, related resources.

Effective persuasion depends upon attention to the audience throughout the writing process. Simply following a traditional formula will not necessarily result in good persuasive writing. Students need to investigate how audience and purpose affect persuasive writing to arrive at persuasive strategies that work. Formulas are only part of the process. Fran Claggett explains, “We must not depend on artificial structures that ultimately reduce the act of composition to formulaic practices” (3). Persuasion requires a wider understanding of how to use a formula as a guide, modifying it strategically to fit the needs of the audience and purpose.

Persuasion is the process of one person trying to convince someone to do something. A writer might try to persuade someone to take an action, to support a cause, or to change a habit. Regardless of the purpose, the general process for writing a persuasive text begins with thinking about determining the reader’s feelings on the topic and then deciding what it will take to convince that reader to act. Here are some strategies you can use to help students become effective persuasive writers:

• Analyze persuasive texts from your class textbook or other media like political speeches and letters to the editor. Ask students to identify the audience and purpose for the text. The Purpose and Audience Analysis sheet includes some questions that you can use as part of your analysis.
• Choose authentic writing assignments that give students a real-world audience to communicate with and a real-world goal to work toward. The more concrete and real an assignment is, the better. Such authentic writing activities help students write more effectively because their intended readers are real people whom they can identify and their goals are real things that they hope to accomplish.
• Ask students to analyze the audience and purpose for their persuasive writing. Use the Basic Questions about Audience and/or the Purpose and Audience Analysis sheet to guide students’ analyses. Challenge students to identify specific details about their readers and to think carefully about how characteristics of those readers relate to their purpose.
• Review the general structure for persuasive writing, using the Persuasion Map Planning Sheet .
• Students can use the Persuasion Map to organize and expand their ideas. Explain that the tool may not fit every persuasive text that they will write. For some audiences and purposes, they will have more reasons than will fit in the tool. Other times, they may have fewer reasons.  Remind them that the tool helps them gather their notes and does not have to be a strict outline.
• Incorporate peer review activities. Have students explain whom their readers are and what goals they want to accomplish. Ask peer reviewers to think about how convincing the text will be for the intended readers and goal. If appropriate for the assignment, you can use the Letter to the Editor Peer Review Questions or the Endorsement Letter Peer Review Questions to guide students’ review.
• Publish students’ work. Deliver students’ texts to their intended readers, when possible. If students have written letters to the editor of the school newspaper, for example, send them on to the newspaper. Seeing their writing actually persuade someone gives students a better understanding of the power of persuasion. Likewise, if they see that their writing fails to convince their readers, they can be motivated to work harder to identify the characteristics of their audience and to ensure that their text is more effective.

Encourage students to pay attention to the persuasion that they encounter in their daily lives—from commercials and ads to passages from the literature they read in and out of class. Bring this range and variety to the assignments you use as well. If students recognize the power of effective persuasive writing in and out of the classroom, they will better understand why learning to build persuasive arguments is valuable.

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Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.

Students will research a local issue, and then write letters to two different audiences, asking readers to take a related action or adopt a specific position on the issue.

While drafting a literary analysis essay (or another type of argument) of their own, students work in pairs to investigate advice for writing conclusions and to analyze conclusions of sample essays. They then draft two conclusions for their essay, select one, and reflect on what they have learned through the process.

Students analyze rhetorical strategies in online editorials, building knowledge of strategies and awareness of local and national issues. This lesson teaches students connections between subject, writer, and audience and how rhetorical strategies are used in everyday writing.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

Students examine the different ways that they write and think about the role writing plays in life.

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Free Printable Persuasive Writing Worksheets for 7th Grade

Persuasive Writing worksheets for Grade 7 Reading & Writing teachers! Discover a variety of free printable resources to help students develop strong arguments and improve their persuasive writing skills.

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Explore printable Persuasive Writing worksheets for 7th Grade

Persuasive Writing worksheets for Grade 7 are an essential tool for teachers looking to enhance their students' reading and writing skills. These worksheets provide a structured approach to teaching persuasive writing, focusing on the key elements of argumentation, evidence, and organization. By incorporating these worksheets into their lesson plans, teachers can help Grade 7 students develop a strong foundation in nonfiction writing, preparing them for more advanced coursework in high school and beyond. With a variety of engaging topics and exercises, these Persuasive Writing worksheets for Grade 7 are designed to spark students' interest and creativity while reinforcing critical thinking and communication skills.

Quizizz, a popular online platform for interactive learning, offers a wide range of resources for teachers, including Persuasive Writing worksheets for Grade 7. In addition to these worksheets, Quizizz provides a variety of other offerings such as quizzes, flashcards, and interactive games, all designed to support and enhance students' reading and writing abilities. By incorporating Quizizz into their lesson plans, teachers can create a dynamic and engaging learning environment that promotes active participation and collaboration among Grade 7 students. The platform's user-friendly interface and customizable features make it easy for teachers to tailor their instruction to meet the diverse needs of their students, ensuring that every learner has the opportunity to develop and refine their persuasive writing skills.

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930 Comments

Wessam bedear.

Thanks for your support and cooperation. It is really helped a lot . Much appreciated

Reginald Ademola

Thank you so much for making your resources freely available.

Eric Villari

Thanks for all the effort you’ve put into the site. I teach in Australia, and I tweak and change topics/wording to suit, but It’s a great survey course in general Literacy you’ve put together… Thanks!

Thank you so much. What an informative and comprehensive site. You have provided an array of persuasive topics. I love this site!!

Marg L Brewerton

Thank you for these ideas. An extra idea from one of my students: Should we fix earth or spend our money on interplanetary travel?

Barbara Pulehetoa

I love this website. thank you for making this website

amazing website helped a lot

In my language arts class we are assigned to write two opinion essays the first one my teacher gave us but the second one we choose. i have a trouble with choosing but now that i came to this website i can choose easily and fast. thank you, thank you, thank you for this website.

this site has been absolutely resourceful and its the best site iv been on

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101 Interesting Persuasive Essay Topics for Kids and Teens

Use your words to sway the reader.

Persuasive writing is one of those skills that can help students succeed in real life.  Persuasive essays are similar to argumentative , but they rely less on facts and more on emotion to sway the reader. It’s important to know your audience so you can anticipate any counterarguments they might make and try to overcome them. Try reading some mentor texts to show kids great examples of opinion writing. Then use these persuasive essay topics for practice.

School and Education Persuasive Essay Topics

Life and ethics persuasive essay topics, science and technology persuasive essay topics, sports and entertainment persuasive essay topics, just for fun persuasive essay topics.

• Do you think homework should be required, optional, or not given at all?

• Students should/should not be able to use their phones during the school day.
• Should schools have dress codes?
• If I could change one school rule, it would be …
• Is year-round school a good idea?
• Should we stop giving final exams?
• Is it better to be good at academics or good at sports?

• Which is better, private schools or public schools?
• Should every student have to participate in athletics?
• Do you think schools should ban junk food from their cafeterias?
• Should students be required to volunteer in their communities?
• What is the most important school subject?
• Are letter grades helpful, or should we replace them with something else?

• Is it ever OK to cheat on homework or a test?
• Should students get to grade their teachers?
• Do you think college should be free for anyone who wants to attend?
• Should schools be allowed to ban some books from their libraries?
• Which is better, book smarts or street smarts?

• Should all students have to learn a foreign language?
• Are single-gender schools better or worse for students?
• Is it OK to eat animals?
• What animal makes the best pet?
• Visit an animal shelter, choose an animal that needs a home, and write an essay persuading someone to adopt that animal.
• If you find money on the ground, should you try to find the person who lost it, or is it yours to keep?

• Who faces more peer pressure, girls or boys?
• Should all Americans be required to vote?
• Is it better to be kind or truthful?
• Which is better, giving or receiving?
• Is it OK to keep animals in zoos?
• Should we change the minimum driving age in the United States?

• Which is more important, happiness or success?
• Is democracy the best form of government?
• Is social media helpful or harmful?
• Should parents be punished for their children’s mistakes or crimes?
• Should kids have set bedtimes or just go to bed when they’re sleepy?
• Do you think the government should find a way to provide free health care for everyone?

• Is it better to save your allowance or spend it?
• Should we ban plastic bags and bottles?
• Which is better, living in the city or in the country?
• If I could make a new law, it would be …
• Is Pluto a planet?
• Should human cloning be legal?
• Should vaccines be mandatory?
• Is it right for countries to still maintain nuclear weapon arsenals?

• Should testing on animals be made illegal?
• Will expanded use of artificial intelligence be good for humanity?
• Should all people have free Internet access in their homes?
• Is there intelligent life on other planets?
• Does technology create more jobs than it eliminates?
• Should parents use their children’s cell phones to track where they are?
• Should scientists try to develop a way for people to live forever?

• What’s the best type of smartphone: Android or iPhone?
• Which is better, Macs or PCs?
• Do people rely too much on technology in the modern world?
• Should cryptocurrencies replace cash?
• Should there be a minimum age requirement to own a smartphone?
• Is it important to keep spending money on space exploration, or should we use the money for other things?

• Should kids under 13 be allowed to use social media sites?
• Should we ban cigarette smoking and vaping entirely?
• Is it better to be an animal that lives in the water or on land?
• Should kids be allowed to watch TV on school nights?
• Which is better, paper books or e-books?
• Is the current movie rating system (G, PG, PG-13, etc.) effective?
• Are video games better than board games?
• Should we allow little kids to play competitive sports?

• Which is better, reading books or watching TV?
• Does playing violent video games make people more violent in real life?
• Are graphic novels just as valuable as traditional fictional books?
• Should everyone play on the same sports teams, regardless of gender?
• Choose a book that’s been made into a movie. Which was better, the movie or the book?

• Who is the world’s best athlete, present or past?
• Are professional athletes/musicians/actors overpaid?
• Which is better, fiction or nonfiction?
• The best music genre is …
• What is one book that everyone should read?
• What new sport should be added to the Olympics?

• What’s the best video game system?
• Does playing video games make you smarter?
• Does reality TV actually depict real life?
• Should all neighborhoods have free parks and playgrounds?
• What’s the best holiday?
• The very best food of all time is …
• Which is better, artificial Christmas trees or real ones?

• What’s the best season of the year?
• Should you put ketchup on a hot dog?
• Is a taco a sandwich?
• Does fruit count as dessert?
• Should people have to go to school or work on their birthday?
• Are clowns scary or funny?
• Which is more dangerous, werewolves or vampires?

• The best pizza topping is …
• What would be the best superpower to have?
• Should everyone make their bed every day?
• Which came first, the chicken or the egg?
• Should you put pineapple on a pizza?
• Should you eat macaroni and cheese with a spoon or a fork?

• Describe the world’s best ice cream sundae.
• Is Monday the worst day of the week?
• Would you rather travel back in time or forward in time?
• Is it better to be too hot or too cold?
• Are there aliens living among us here on Earth?

What are your favorite persuasive essay topics for students? Come exchange ideas in the We Are Teachers HELPLINE group on Facebook .

Plus, check out the big list of essay topics for high school (120+ ideas) ..

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The Big List of Essay Topics for High School (120+ Ideas!)

Ideas to inspire every young writer! Continue Reading

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Revising Persuasive Essays

Once you finish a first draft of your persuasive essay, set it aside for awhile. When you return to it, you can see it anew. That's what revising means—seeing your work with new eyes. When you revise, you look at your essay from your reader's perspective to make sure your writing includes compelling details and flows smoothly. These activities will help you revise.

Revising for Order for Importance

What is the best way to organize the supporting reasons in a persuasive essay? In most cases, you should lead up to your best reason. This leaves readers with your strongest point clearly in mind. The writer of the "Lost in a Crowd" essay organizes his thoughts so that the most important reason comes last.

Overcrowded hallways, cafeterias, and classrooms make it very hard to teach and to learn.

Supporting Reasons

Overcrowded halls set students up for trouble.

The school cafeteria can be just as distracting.

Students suffer the most in overcrowded classrooms.

Note: Transition words and phrases can help you signal order of importance. As you revise, look for opportunities to add transitions to show the relationship between your ideas.

the main reason

most importantly

the biggest reason

in addition

furthermore

Organize your reasons.

Study the following opinions and supporting reasons. Number the reasons in the best order, 1 being the least convincing and 3 the most convincing. The first one has been done for you. (There may be more than one way to arrange the reasons, depending on your own experience and understanding of each topic.) Make a copy of this Google doc or download a Word template .

Supporting Reasons:

• The addition of vending machines would greatly improve student morale. 2
• Vending machines would cut down on tardiness because students wouldn’t have to stop at the store. 1
• Students who can’t drink milk would have an alternative. 3

Revising to Consider Objections

When you answer an objection in your persuasive essay, you should do so in a fair, logical, and polite manner. The fifth paragraph in “Lost in the Crowd” fairly concedes that fixing overcrowded schools may cost money. But the writer also says the initial cost will benefit the local economy in the future. 

Evaluate objections.

Review these paragraphs. Mark each as fair or unfair, deciding if the writer uses fair and respectful language when discussing opposing ideas. If the paragraph is unfair, rewrite it to make it fair and respectful. Make a copy of this Google doc or download a Word template .

It's true that adding a bike lane to all major roads in our city would be a significant expense, but we could take measures to lessen the burden on taxpayers. For example, we could apply for federal grants or ask for funds from private donors. Overall, adding bike lanes is worth the expense, for it will protect cyclists, lessen car traffic, and improve the quality of life.

Some people say bicyclists break too many rules of the road, and adding more cyclists to the road will just cause more problems. That's an absurd argument. By that logic, no one should be able to use roads. After all, some car drivers break the rules, too. Should we ban cars from the road, too?

A common argument against bike lanes is that they are bad for businesses with storefronts on city streets, but studies actually show that streets that prioritize walking and biking have proven to boost local retail sales by 10-25 percent in cities around the world. So our local businesses may in fact receive an economic boost with the addition of bike lanes.

Check your essay for objections.

Check your essay to make sure you answer objections. If you do, evaluate your responses for fairness. If you don't mention any objections, introduce one or two somewhere in your essay. Then refute, address, or concede each one.

Revising with a Peer Response

Share your writing..

Have a partner read your essay and then respond to it by completing this form. A responder should try to list at least one strong point for each part and, if at all possible, one thing to improve. Make a copy of this Google doc or download a Word template .

Revising in Action

When you revise, you add, take out, rewrite, and rearrange your writing to make it clearer. Here are revisions to one student’s essay.

Paragraph Before Revising

A response to an objection is revised for fairness and a transition is added.

Paragraph After Revising

Revise with a checklist.

Read each line in the checklist. When you can answer each question with a yes , check it off. Make a copy of this Google doc or download a Word template .

• Does my essay deal with a relevant and debatable topic?
• Is my opinion clearly developed with strong reasons?
• Do details (facts, examples, explanations, . . .) explain the reasons?

Organization

• Will my beginning paragraph get readers interested?
• Does the beginning paragraph state my opinion clearly?
• Do the middle paragraphs follow order of importance?
• Do I sound sincere and interested in the topic?
• Do I answer objections in a fair and polite manner?

Word Choice

• Have I used specific nouns and active verbs?

Sentence Fluency

• Do my sentences flow smoothly from one to another?
• Do I use transitions to connect ideas?

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