problem solving case questions

Top 20 Problem Solving Interview Questions (Example Answers Included)

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By Mike Simpson

When candidates prepare for interviews, they usually focus on highlighting their leadership, communication, teamwork, and similar crucial soft skills . However, not everyone gets ready for problem-solving interview questions. And that can be a big mistake.

Problem-solving is relevant to nearly any job on the planet. Yes, it’s more prevalent in certain industries, but it’s helpful almost everywhere.

Regardless of the role you want to land, you may be asked to provide problem-solving examples or describe how you would deal with specific situations. That’s why being ready to showcase your problem-solving skills is so vital.

If you aren’t sure who to tackle problem-solving questions, don’t worry, we have your back. Come with us as we explore this exciting part of the interview process, as well as some problem-solving interview questions and example answers.

What Is Problem-Solving?

When you’re trying to land a position, there’s a good chance you’ll face some problem-solving interview questions. But what exactly is problem-solving? And why is it so important to hiring managers?

Well, the good folks at Merriam-Webster define problem-solving as “the process or act of finding a solution to a problem.” While that may seem like common sense, there’s a critical part to that definition that should catch your eye.

What part is that? The word “process.”

In the end, problem-solving is an activity. It’s your ability to take appropriate steps to find answers, determine how to proceed, or otherwise overcome the challenge.

Being great at it usually means having a range of helpful problem-solving skills and traits. Research, diligence, patience, attention-to-detail , collaboration… they can all play a role. So can analytical thinking , creativity, and open-mindedness.

But why do hiring managers worry about your problem-solving skills? Well, mainly, because every job comes with its fair share of problems.

While problem-solving is relevant to scientific, technical, legal, medical, and a whole slew of other careers. It helps you overcome challenges and deal with the unexpected. It plays a role in troubleshooting and innovation. That’s why it matters to hiring managers.

How to Answer Problem-Solving Interview Questions

Okay, before we get to our examples, let’s take a quick second to talk about strategy. Knowing how to answer problem-solving interview questions is crucial. Why? Because the hiring manager might ask you something that you don’t anticipate.

Problem-solving interview questions are all about seeing how you think. As a result, they can be a bit… unconventional.

These aren’t your run-of-the-mill job interview questions . Instead, they are tricky behavioral interview questions . After all, the goal is to find out how you approach problem-solving, so most are going to feature scenarios, brainteasers, or something similar.

So, having a great strategy means knowing how to deal with behavioral questions. Luckily, there are a couple of tools that can help.

First, when it comes to the classic approach to behavioral interview questions, look no further than the STAR Method . With the STAR method, you learn how to turn your answers into captivating stories. This makes your responses tons more engaging, ensuring you keep the hiring manager’s attention from beginning to end.

Now, should you stop with the STAR Method? Of course not. If you want to take your answers to the next level, spend some time with the Tailoring Method , too.

With the Tailoring Method, it’s all about relevance. So, if you get a chance to choose an example that demonstrates your problem-solving skills, this is really the way to go.

We also wanted to let you know that we created an amazing free cheat sheet that will give you word-for-word answers for some of the toughest interview questions you are going to face in your upcoming interview. After all, hiring managers will often ask you more generalized interview questions!

Click below to get your free PDF now:

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Top 3 Problem-Solving-Based Interview Questions

Alright, here is what you’ve been waiting for: the problem-solving questions and sample answers.

While many questions in this category are job-specific, these tend to apply to nearly any job. That means there’s a good chance you’ll come across them at some point in your career, making them a great starting point when you’re practicing for an interview.

So, let’s dive in, shall we? Here’s a look at the top three problem-solving interview questions and example responses.

1. Can you tell me about a time when you had to solve a challenging problem?

In the land of problem-solving questions, this one might be your best-case scenario. It lets you choose your own problem-solving examples to highlight, putting you in complete control.

When you choose an example, go with one that is relevant to what you’ll face in the role. The closer the match, the better the answer is in the eyes of the hiring manager.

EXAMPLE ANSWER:

“While working as a mobile telecom support specialist for a large organization, we had to transition our MDM service from one vendor to another within 45 days. This personally physically handling 500 devices within the agency. Devices had to be gathered from the headquarters and satellite offices, which were located all across the state, something that was challenging even without the tight deadline. I approached the situation by identifying the location assignment of all personnel within the organization, enabling me to estimate transit times for receiving the devices. Next, I timed out how many devices I could personally update in a day. Together, this allowed me to create a general timeline. After that, I coordinated with each location, both expressing the urgency of adhering to deadlines and scheduling bulk shipping options. While there were occasional bouts of resistance, I worked with location leaders to calm concerns and facilitate action. While performing all of the updates was daunting, my approach to organizing the event made it a success. Ultimately, the entire transition was finished five days before the deadline, exceeding the expectations of many.”

2. Describe a time where you made a mistake. What did you do to fix it?

While this might not look like it’s based on problem-solving on the surface, it actually is. When you make a mistake, it creates a challenge, one you have to work your way through. At a minimum, it’s an opportunity to highlight problem-solving skills, even if you don’t address the topic directly.

When you choose an example, you want to go with a situation where the end was positive. However, the issue still has to be significant, causing something negative to happen in the moment that you, ideally, overcame.

“When I first began in a supervisory role, I had trouble setting down my individual contributor hat. I tried to keep up with my past duties while also taking on the responsibilities of my new role. As a result, I began rushing and introduced an error into the code of the software my team was updating. The error led to a memory leak. We became aware of the issue when the performance was hindered, though we didn’t immediately know the cause. I dove back into the code, reviewing recent changes, and, ultimately, determined the issue was a mistake on my end. When I made that discovery, I took several steps. First, I let my team know that the error was mine and let them know its nature. Second, I worked with my team to correct the issue, resolving the memory leak. Finally, I took this as a lesson about delegation. I began assigning work to my team more effectively, a move that allowed me to excel as a manager and help them thrive as contributors. It was a crucial learning moment, one that I have valued every day since.”

3. If you identify a potential risk in a project, what steps do you take to prevent it?

Yes, this is also a problem-solving question. The difference is, with this one, it’s not about fixing an issue; it’s about stopping it from happening. Still, you use problem-solving skills along the way, so it falls in this question category.

If you can, use an example of a moment when you mitigated risk in the past. If you haven’t had that opportunity, approach it theoretically, discussing the steps you would take to prevent an issue from developing.

“If I identify a potential risk in a project, my first step is to assess the various factors that could lead to a poor outcome. Prevention requires analysis. Ensuring I fully understand what can trigger the undesired event creates the right foundation, allowing me to figure out how to reduce the likelihood of those events occurring. Once I have the right level of understanding, I come up with a mitigation plan. Exactly what this includes varies depending on the nature of the issue, though it usually involves various steps and checks designed to monitor the project as it progresses to spot paths that may make the problem more likely to happen. I find this approach effective as it combines knowledge and ongoing vigilance. That way, if the project begins to head into risky territory, I can correct its trajectory.”

17 More Problem-Solving-Based Interview Questions

In the world of problem-solving questions, some apply to a wide range of jobs, while others are more niche. For example, customer service reps and IT helpdesk professionals both encounter challenges, but not usually the same kind.

As a result, some of the questions in this list may be more relevant to certain careers than others. However, they all give you insights into what this kind of question looks like, making them worth reviewing.

Here are 17 more problem-solving interview questions you might face off against during your job search:

• How would you describe your problem-solving skills?
• Can you tell me about a time when you had to use creativity to deal with an obstacle?
• Describe a time when you discovered an unmet customer need while assisting a customer and found a way to meet it.
• If you were faced with an upset customer, how would you diffuse the situation?
• Tell me about a time when you had to troubleshoot a complex issue.
• Imagine you were overseeing a project and needed a particular item. You have two choices of vendors: one that can deliver on time but would be over budget, and one that’s under budget but would deliver one week later than you need it. How do you figure out which approach to use?
• Your manager wants to upgrade a tool you regularly use for your job and wants your recommendation. How do you formulate one?
• A supplier has said that an item you need for a project isn’t going to be delivered as scheduled, something that would cause your project to fall behind schedule. What do you do to try and keep the timeline on target?
• Can you share an example of a moment where you encountered a unique problem you and your colleagues had never seen before? How did you figure out what to do?
• Imagine you were scheduled to give a presentation with a colleague, and your colleague called in sick right before it was set to begin. What would you do?
• If you are given two urgent tasks from different members of the leadership team, both with the same tight deadline, how do you choose which to tackle first?
• Tell me about a time you and a colleague didn’t see eye-to-eye. How did you decide what to do?
• Describe your troubleshooting process.
• Tell me about a time where there was a problem that you weren’t able to solve. What happened?
• In your opening, what skills or traits make a person an exceptional problem-solver?
• When you face a problem that requires action, do you usually jump in or take a moment to carefully assess the situation?
• When you encounter a new problem you’ve never seen before, what is the first step that you take?

Putting It All Together

At this point, you should have a solid idea of how to approach problem-solving interview questions. Use the tips above to your advantage. That way, you can thrive during your next interview.

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Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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15 Common Problem-Solving Interview Questions

In an interview for a big tech company, I was asked if I’d ever resolved a fight — and the exact way I went about handling it. I felt blindsided, and I stammered my way through an excuse of an answer.

It’s a familiar scenario to fellow technical job seekers — and one that risks leaving a sour taste in our mouths. As candidate experience becomes an increasingly critical component of the hiring process, recruiters need to ensure the problem-solving interview questions they prepare don’t dissuade talent in the first place. 

Interview questions designed to gauge a candidate’s problem-solving skills are more often than not challenging and vague. Assessing a multifaceted skill like problem solving is tricky — a good problem solver owns the full solution and result, researches well, solves creatively and takes action proactively. 

It’s hard to establish an effective way to measure such a skill. But it’s not impossible.

We recommend taking an informed and prepared approach to testing candidates’ problem-solving skills . With that in mind, here’s a list of a few common problem-solving interview questions, the science behind them — and how you can go about administering your own problem-solving questions with the unique challenges of your organization in mind.

Key Takeaways for Effective Problem-Solving Interview Questions

• Problem solving lies at the heart of programming. 
• Testing a candidate’s problem-solving skills goes beyond the IDE. Problem-solving interview questions should test both technical skills and soft skills.
• STAR, SOAR and PREP are methods a candidate can use to answer some non-technical problem-solving interview questions.
• Generic problem-solving interview questions go a long way in gauging a candidate’s fit. But you can go one step further by customizing them according to your company’s service, product, vision, and culture. 

Technical Problem-Solving Interview Question Examples

Evaluating a candidates’ problem-solving skills while using coding challenges might seem intimidating. The secret is that coding challenges test many things at the same time — like the candidate’s knowledge of data structures and algorithms, clean code practices, and proficiency in specific programming languages, to name a few examples.

Problem solving itself might at first seem like it’s taking a back seat. But technical problem solving lies at the heart of programming, and most coding questions are designed to test a candidate’s problem-solving abilities.

Here are a few examples of technical problem-solving questions:

1. Mini-Max Sum  

This well-known challenge, which asks the interviewee to find the maximum and minimum sum among an array of given numbers, is based on a basic but important programming concept called sorting, as well as integer overflow. It tests the candidate’s observational skills, and the answer should elicit a logical, ad-hoc solution.

2. Organizing Containers of Balls  

This problem tests the candidate’s knowledge of a variety of programming concepts, like 2D arrays, sorting and iteration. Organizing colored balls in containers based on various conditions is a common question asked in competitive examinations and job interviews, because it’s an effective way to test multiple facets of a candidate’s problem-solving skills.

3. Build a Palindrome

This is a tough problem to crack, and the candidate’s knowledge of concepts like strings and dynamic programming plays a significant role in solving this challenge. This problem-solving example tests the candidate’s ability to think on their feet as well as their ability to write clean, optimized code.

4. Subarray Division

Based on a technique used for searching pairs in a sorted array ( called the “two pointers” technique ), this problem can be solved in just a few lines and judges the candidate’s ability to optimize (as well as basic mathematical skills).

5. The Grid Search 

This is a problem of moderate difficulty and tests the candidate’s knowledge of strings and searching algorithms, the latter of which is regularly tested in developer interviews across all levels.

Common Non-Technical Problem-Solving Interview Questions 

Testing a candidate’s problem-solving skills goes beyond the IDE . Everyday situations can help illustrate competency, so here are a few questions that focus on past experiences and hypothetical situations to help interviewers gauge problem-solving skills.

1. Given the problem of selecting a new tool to invest in, where and how would you begin this task? 

Key Insight : This question offers insight into the candidate’s research skills. Ideally, they would begin by identifying the problem, interviewing stakeholders, gathering insights from the team, and researching what tools exist to best solve for the team’s challenges and goals. 

2. Have you ever recognized a potential problem and addressed it before it occurred? 

Key Insight: Prevention is often better than cure. The ability to recognize a problem before it occurs takes intuition and an understanding of business needs. 

3. A teammate on a time-sensitive project confesses that he’s made a mistake, and it’s putting your team at risk of missing key deadlines. How would you respond?

Key Insight: Sometimes, all the preparation in the world still won’t stop a mishap. Thinking on your feet and managing stress are skills that this question attempts to unearth. Like any other skill, they can be cultivated through practice.

4. Tell me about a time you used a unique problem-solving approach. 

Key Insight: Creativity can manifest in many ways, including original or novel ways to tackle a problem. Methods like the 10X approach and reverse brainstorming are a couple of unique approaches to problem solving. 

5. Have you ever broken rules for the “greater good?” If yes, can you walk me through the situation?

Key Insight: “Ask for forgiveness, not for permission.” It’s unconventional, but in some situations, it may be the mindset needed to drive a solution to a problem.

6. Tell me about a weakness you overcame at work, and the approach you took. 

Key Insight: According to Compass Partnership , “self-awareness allows us to understand how and why we respond in certain situations, giving us the opportunity to take charge of these responses.” It’s easy to get overwhelmed when faced with a problem. Candidates showing high levels of self-awareness are positioned to handle it well.

7. Have you ever owned up to a mistake at work? Can you tell me about it?

Key Insight: Everybody makes mistakes. But owning up to them can be tough, especially at a workplace. Not only does it take courage, but it also requires honesty and a willingness to improve, all signs of 1) a reliable employee and 2) an effective problem solver.

8. How would you approach working with an upset customer?

Key Insight: With the rise of empathy-driven development and more companies choosing to bridge the gap between users and engineers, today’s tech teams speak directly with customers more frequently than ever before. This question brings to light the candidate’s interpersonal skills in a client-facing environment.

9. Have you ever had to solve a problem on your own, but needed to ask for additional help? How did you go about it? 

Key Insight: Knowing when you need assistance to complete a task or address a situation is an important quality to have while problem solving. This questions helps the interviewer get a sense of the candidate’s ability to navigate those waters. 

10. Let’s say you disagree with your colleague on how to move forward with a project. How would you go about resolving the disagreement?

Key Insight: Conflict resolution is an extremely handy skill for any employee to have; an ideal answer to this question might contain a brief explanation of the conflict or situation, the role played by the candidate and the steps taken by them to arrive at a positive resolution or outcome. 

Strategies for Answering Problem-Solving Questions

If you’re a job seeker, chances are you’ll encounter this style of question in your various interview experiences. While problem-solving interview questions may appear simple, they can be easy to fumble — leaving the interviewer without a clear solution or outcome. 

It’s important to approach such questions in a structured manner. Here are a few tried-and-true methods to employ in your next problem-solving interview.

1. Shine in Interviews With the STAR Method

S ituation, T ask, A ction, and R esult is a great method that can be employed to answer a problem-solving or behavioral interview question. Here’s a breakdown of these steps:

• Situation : A good way to address almost any interview question is to lay out and define the situation and circumstances. 
• Task : Define the problem or goal that needs to be addressed. Coding questions are often multifaceted, so this step is particularly important when answering technical problem-solving questions.
• Action : How did you go about solving the problem? Try to be as specific as possible, and state your plan in steps if you can.
• Result : Wrap it up by stating the outcome achieved. 

2. Rise above difficult questions using the SOAR method

A very similar approach to the STAR method, SOAR stands for S ituation, O bstacle, A ction, and R esults .

• Situation: Explain the state of affairs. It’s important to steer clear of stating any personal opinions in this step; focus on the facts.
• Obstacle: State the challenge or problem you faced.
• Action: Detail carefully how you went about overcoming this obstacle.
• Result: What was the end result? Apart from overcoming the obstacle, did you achieve anything else? What did you learn in the process? 

3. Do It the PREP Way

Traditionally used as a method to make effective presentations, the P oint, R eason, E xample, P oint method can also be used to answer problem-solving interview questions.  

• Point : State the solution in plain terms. 
• Reasons: Follow up the solution by detailing your case — and include any data or insights that support your solution. 
• Example: In addition to objective data and insights, drive your answer home by contextualizing the solution in a real-world example.
• Point : Reiterate the solution to make it come full circle.

How to Customize Problem-Solving Interview Questions 

Generic problem-solving interview questions go a long way in gauging a candidate’s skill level, but recruiters can go one step further by customizing these problem-solving questions according to their company’s service, product, vision, or culture. 

Here are some tips to do so:

• Break down the job’s responsibilities into smaller tasks. Job descriptions may contain ambiguous responsibilities like “manage team projects effectively.” To formulate an effective problem-solving question, envision what this task might look like in a real-world context and develop a question around it.  
• Tailor questions to the role at hand. Apart from making for an effective problem-solving question, it gives the candidate the impression you’re an informed technical recruiter. For example, an engineer will likely have attended many scrums. So, a good question to ask is: “Suppose you notice your scrums are turning unproductive. How would you go about addressing this?” 
• Consider the tools and technologies the candidate will use on the job. For example, if Jira is the primary project management tool, a good problem-solving interview question might be: “Can you tell me about a time you simplified a complex workflow — and the tools you used to do so?”
• If you don’t know where to start, your company’s core values can often provide direction. If one of the core values is “ownership,” for example, consider asking a question like: “Can you walk us through a project you owned from start to finish?” 
• Sometimes, developing custom content can be difficult even with all these tips considered. Our platform has a vast selection of problem-solving examples that are designed to help recruiters ask the right questions to help nail their next technical interview.

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McKinsey Case Interview Guide 2024 (by former Interviewers)

Last Updated on March 27, 2024

The McKinsey case interview, also called the Problem-Solving Interview by the firm, is a crucial and defining element of the consulting recruitment process for one of the world’s most prestigious management consulting firms. This unique type of interview assesses a candidate’s analytical, problem-solving, and communication skills, as well as their ability to think critically under pressure.

With a reputation for being challenging and rigorous, the McKinsey case interview is often seen as a significant hurdle for aspiring consultants to overcome. Forbes ranked McKinsey’s interview process as the most difficult across all firms globally and the case plays a crucial role in that evaluation, besides the Personal Experience Interview .

Recognizing the importance of thorough preparation, this article aims to become the go-to resource for candidates worldwide who are seeking to excel in the McKinsey case interview and want to kickstart their McKinsey careers. By providing comprehensive insights, practical tips, and concrete examples, our goal is to equip you with the knowledge and confidence required to stand out in the competitive world of management consulting.

As former McKinsey consultants and interview experts, we have specialized in helping our candidates to effectively tackle this part of the McKinsey assessment. We found that the information on the McKinsey application process and specifically the case interviews is often wrong, outdated, or assumed to be the same as for every other consulting firm, and written by ‘experts’, who have never conducted an interview at McKinsey or even seen a McKinsey office from the inside.

As a consequence, the advice given can be detrimental to your recruiting success with the firm.

In this article, we want to shed some light on this mysterious, often-talked-about, even more often misunderstood interview. For those overcoming McKinsey case interview challenges, our article serves as a comprehensive guide, infused with McKinsey interview tips and tailored strategies that resonate with interviewers.

McKinsey’s Interview Process

Overview of the recruitment process.

Discover advanced techniques for McKinsey case studies and understand the McKinsey interview process, setting a solid foundation for your case interview preparation. The McKinsey recruitment process typically consists of the following stages:

• Application submission: Candidates submit their resume , cover letter , and academic transcripts online.
• Online assessments: Selected candidates may be invited to complete an online assessment, the McKinsey Solve Game (previously known as the Imbellus test, or Problem Solving Game/PSG)
• First-round interviews: Successful candidates progress to first-round interviews, which typically involve two separate interviews, each consisting of a Personal Experience Interview (PEI) and a case interview.
• Final-round interviews: Candidates who excel in the first round are invited to final-round interviews, which usually consist of two to three separate interviews with more senior McKinsey consultants or partners, again featuring a PEI and a case interview in each session.
• Offer decision: Following the final round, the interviewers of the firm decide on whether to extend an offer to the candidate.

The Personal Experience Interview (PEI)

The Personal Experience Interview (PEI) is a critical component of McKinsey’s interview process. During the PEI, the interviewer will ask the candidate to share a specific example from their past experiences that demonstrates one of McKinsey’s core values, such as leadership, personal impact, or the ability to deal with change. Candidates should prepare concise and compelling stories that highlight their achievements, challenges faced, and the lessons learned. The PEI aims to assess the candidate’s interpersonal skills, self-awareness, and overall fit with McKinsey’s culture.

To read more on this part of the interview, follow these links:

McKinsey Personal Experience Interview

McKinsey PEI: Courageous Change

McKinsey PEI: Inclusive Leadership

McKinsey PEI: Personal Impact

The Case Interview (Problem-Solving Interview)

The case interview is the centerpiece of McKinsey’s interview process. In this interview, the candidate is presented with a real-life or hypothetical business problem, which they must analyze and solve. The interviewer will assess the candidate’s ability to structure the problem, analyze data, generate insights, and communicate recommendations effectively.

During the case interview, candidates should exhibit strong problem-solving, analytical, and communication skills, as well as the ability to think critically under pressure. Preparing for the case interview involves practicing a variety of cases, developing essential skills, and understanding the McKinsey case interview framework (more on that below).

How to prepare for McKinsey case interviews encompasses more than just understanding consulting case frameworks; it involves a deep dive into McKinsey case interview examples and solutions.

McKinsey Interview Video Academy

Look behind the curtains and understand how to ace McKinsey Case and Personal Experience Interviews with our 40-part video academy. Curated by former McKinsey consultants and interviewers with the best track record in the industry.

Understanding the McKinsey Case Interview

What is a case interview.

A case interview is a unique type of job interview that tests a candidate’s ability to analyze, solve, and communicate complex business problems. During a case interview, the interviewer presents a real-life or hypothetical business scenario, and the candidate is expected to analyze the situation, identify the key issues, and propose a strategic solution. The case interview format allows the interviewer to evaluate a candidate’s problem-solving, analytical, and interpersonal skills, which are essential for a successful career in management consulting.

Why does McKinsey use case interviews?

McKinsey & Company uses case interviews as a key component of its recruitment process for several reasons. First, the case interview format closely simulates the work environment and tasks that consultants face daily, providing the firm with a more accurate assessment of a candidate’s potential performance. Second, case interviews allow McKinsey to evaluate a candidate’s ability to think critically, structure complex problems, and communicate effectively under pressure – skills that are crucial for consultants who must deliver high-quality solutions to clients. Lastly, case interviews serve as a consistent and objective measure of a candidate’s capabilities, enabling the firm to compare candidates from diverse backgrounds fairly and accurately.

Regarding the last point, McKinsey invests significantly into creating an objective recruitment procedure with the cases. Interviewers are selected from the top performers of the firm, go through rigorous interviewer training, and shadow other interviewers in live interviews before being allowed to conduct interviews themselves.

Cases are created in a thorough training seminar based on stringent criteria that standardize difficulty levels across the globe. Also, the interviewer-led format allows for a more objective evaluation compared to the candidate-led format employed by most other firms. More on that next.

What is different in McKinsey’s interview format?

The McKinsey Problem Solving Interview is a typical case interview as it is employed by most consulting firms to test the analytical capabilities and communication skills of applicants. However, it comes with a twist. The interview simulates a client situation, where you are tasked to solve a specific business problem that they are facing.

You will have to answer a succession of several questions rather than driving the case yourself as would be the case in other consulting firms. Within the interview, which is a dialogue between you and the interviewer, you need to structure problems, propose concrete ideas, gather information, spot insights in data and charts, solve quantitative problems, and communicate professionally and calmly.

The case is the hardest part for most candidates since it involves several different skills that need to be demonstrated consistently across all questions and multiple cases in succession. Depending on the office, applicants need to go through four to six case interviews before receiving an offer. They need to convince the interviewers in all cases to start their McKinsey careers.

Types of cases you may encounter

During a McKinsey case interview, candidates may encounter a variety of case types that cover different industries, functions, and challenges. The following is just a selection of potential case problems that you would need to solve.

• Market entry: Evaluating the attractiveness of entering a new market or launching a new product or service.
• Growth strategy: Identifying opportunities for a company to grow its revenue, market share, or profitability.
• Mergers and acquisitions: Assessing the feasibility and potential value of merging with or acquiring another company.
• Cost reduction: Identifying areas for cost savings and efficiency improvements in a company’s operations or supply chain.
• Pricing strategy: Determining the optimal pricing structure for a product or service to maximize revenue or profit.
• Organizational restructuring: Evaluating changes to a company’s organizational structure or management processes to improve performance.
• Operational improvements: Figure out and improve operational issues.

While the specifics of each case may differ, the core skills required to tackle these cases – such as structuring, data analysis, and problem-solving – remain consistent across all case types.

On top of that, McKinsey cases have become much more creative over the last couple of years, hence, using memorized and established frameworks will never serve you well . Rather it is important to approach every McKinsey case from a first-principles approach. While you might expect a case in a market entry context, it is almost guaranteed that you will have to create a non-standard case framework.

Consider as a case context an EV manufacturer that wants to enter the Chinese market.

What most candidates expect the framework question to look like: What factors would you look at when deciding whether to enter the Chinese EV market?

How an actual McKinsey framework question could look like: What key product characteristics would you consider and analyze when looking at the Chinese EV market?

No standardized framework would help you in this situation.

For instance, consider another real McKinsey case example.

You are working with an operator of a specific type of machines. They break down at different rates at different locations. What factors can you think of why that would happen? Example of a McKinsey Case Interview Structure Questions

There is not a single memorized framework bucket that would work here.

Let us look at an example answer for this prompt.

Less than 1% of candidates make it through the recruiting filters of McKinsey. You want to provide insights that the interviewer has not heard before and not be just like the other 99% that fail to impress.

Learning how to deconstruct problems is the key to success, not memorizing outdated approaches and frameworks of yesteryear.

What is the Format of the McKinsey Case?

A typical McKinsey case follows the PEI in a one-hour interview session. It lasts for 25 to 30 minutes in an interviewer-led format , meaning that the interviewer takes the lead and guides you through the case. Your role as the interviewee is to answer the questions asked by the interviewer before they move on to the next question. While it is the interviewer’s responsibility to provide hints and move you through the different questions, you should take the lead with each question.

Depending on your performance and speed, you will be asked three to six questions . Question types are:

• Structuring / Initial Case Framework
• Data and Chart Analysis
• Structuring / Brainstorming

Recommendations are usually not part of the evaluation, though they might come up now and then.

Only receiving three questions is a positive sign since the interviewer was happy with your answers to each question. Going above three questions usually happens when the interviewer wants to dig deeper into a specific question type to see if the quality of a previous answer to a similar question was just an outlier or can be confirmed with a second question.

Most candidates need more than three questions to convince the interviewer, so don’t be scared when your case gets a little bit longer and consists of more than three questions.

Some offices also offer a McKinsey phone case interview as a first screening device, which follows the same structure as an in-person interview.

Is the McKinsey Case Interview Different From a BCG or Bain Interview?

While there are many similarities between McKinsey interviews and interviews with other firms, McKinsey interviews are interviewer-led, while other firms employ a candidate-led format .

McKinsey, BCG, and Bain cases have certain things in common:

• The elements of the cases are the same. You will have to structure problems, interpret exhibits, and work through some calculations, come up with recommendations or implications, etc.
• The skills that are assessed are the same. You need to exhibit strong problem-solving skills, creativity, ability to work under pressure, top-down communication, etc.

However, there is one key difference:

• In interviewer-led cases, you take ownership of every question and go into greater detail here, while the interviewer guides you from question to question. In the interviewee-led case, you drive the whole case and have to move along, get the correct information to work with by asking the right questions, and analyze the problem to then deduct a recommendation

In a McKinsey case, the interviewer will guide you through a series of connected questions that you need to answer, synthesize, and develop recommendations from. There are clear directions and a flow of questions, which you need to answer with a hypothesis-driven mindset . These are arguably easier to prepare for and to go through since the flow and types of questions will always be the same.

For McKinsey case interview examples, check the available interviewer-led cases  here .

In a candidate-led BCG case interview or Bain case interview, due to the nature of your role as an investigator, it is much easier to get lost, walk down the wrong branch of the issue tree, and waste a ton of time. While the interviewers will try to influence you to move in the right direction (pay attention to their hints), it is still up to you what elements of the problem you would like to analyze. Each answer should lead to a new question (hypothesis-driven) on your quest to find the root cause of the problem to come up with a recommendation on how to overcome it.

Nonetheless, it is not necessarily easier to convince a McKinsey interviewer, since your answers need to stand out in terms of breadth, depth, and insightfulness. You have more time to develop and discuss each answer but expectations about the quality of your answers are also heightened significantly.

For instance, in an interviewer-led case, candidates are afforded more time to elaborate on their frameworks. This demands not only a comprehensive framework but also one that delves deeper, aiming for three levels of insightful analysis. This depth showcases the candidate’s ability to think critically and provide nuanced insights. The discussion of this framework typically spans 5 to 8 minutes.

Conversely, in candidate-led cases, the strategy shifts. Here, the emphasis is on swiftly identifying and articulating the most critical areas for examination. Candidates must quickly prioritize these areas and then delve into a detailed analysis of the selected issues. This requires a concise yet targeted approach, with the initial framework discussion taking about 2 to 3 minutes. This format tests the candidate’s ability to quickly discern key areas and efficiently manage their analysis under tighter time constraints.

Questions of a McKinsey Case Interview

In the McKinsey interview you will have to answer  three different questions types  – broadly speaking:

• Structuring (includes creating frameworks and brainstorming questions)
• Exhibit Interpretation

Structuring

Structuring includes both the framework creation at the beginning of a case as well as answering brainstorming questions (usually at a later stage of the case).

A case interview structure is used to break the problem you are trying to solve for the client down into smaller problems or components. It is the roadmap you establish at the beginning of the interview that will guide your problem-solving approach throughout the case. A strong initial structure should cover all elements of the situation AND allow you to understand where the problem is coming from. Read more about case interview structure and frameworks here .

A common question would be:

What factors would you look at to understand the problem better? McKinsey framework question

Brainstorming has you come up with specific ideas around a certain topic (in a structured manner). Read more about brainstorming here .

What ideas can you think of that could decrease customer check-out time? McKinsey brainstorming question

Data interpretation

For chart or data interpretation , you are tasked to find the key insights of 1-2 PowerPoint slides and relate them to the case question and the client situation at hand. Read more about exhibit interpretation here .

Case math questions have you analyze a problem mathematically before qualitatively investigating the particular reason for the numerical result or deriving specific recommendations from the outcome. Read more on how to ace case math here .

How to Think About McKinsey Case Questions

Now for  structure and exhibit interpretation , there is no right or wrong answer in a McKinsey interview. Some answers are better than others because they are

• hypothesis-driven
• follow strong communication (MECE, top-down, signposted)

That being said, there is no 100% that you can reach or a one-and-only solution/ answer. Your answers must display the characteristics specified above and are supported well with arguments.

Though numerous strategies exist for tackling a problem, it’s crucial to understand that while there aren’t strictly right or wrong answers, not all approaches are equally effective. The misconception often lies in the belief that there’s a singular correct method, especially when constructing a framework.

In reality, you could employ over ten different strategies to analyze a case or break down a problem, potentially leading to the same analytical results. This versatility and ability to think through various lenses are precisely what McKinsey interviews aim to evaluate.

However, it’s also important to recognize that there are countless ways to miss the mark. This typically happens when your framework is either too narrow or excessively broad, lacks depth, or fails to offer meaningful insights.

As for  math questions , usually, some answers are correct (not always 100% the same since some candidates simplify or round differently – which is ok), and others are wrong, either due to the

• calculation approach
• calculation itself

Now, for the interviewer, the overall picture counts. Mistakes in one area need to be balanced by a strong performance in other areas. McKinsey wants to see spikes in performance in certain areas and a good enough performance in other areas.

The most common example we see almost every day: You can be strong in structure and exhibit, yet make a small mistake in the math section – overall as you might consider 80% – and still pass on to the next round.

Be aware that in 99% of cases, there is no recommendation question in the end. The case just ends with the last case question. This is something many candidates are surprised by when they get out of their McKinsey interviews.

Mastering the McKinsey Case Interview Framework

In the sequence of questions that you receive, you need to demonstrate that you can

• identify the ask;
• structure the problem to investigate it;
• analyze data related to it;
• generate insight and recommendations;
• communicate effectively.

Problem identification

The first step in tackling a McKinsey case interview is to identify the core problem or question that needs to be addressed. Carefully listen to the case prompt and take notes, ensuring that you understand the client’s objectives, the scope of the problem, and any constraints. Clarify any uncertainties with the interviewer before moving forward.

Structuring the problem

Once you have identified the problem, develop a structured approach to address it. Break down the problem into smaller, more manageable components using logical frameworks. Tailor the chosen framework to the specific case, incorporating any unique factors or considerations. Present your structure to the interviewer, explaining your rationale and seeking their input or approval.

Data analysis and interpretation

As you proceed with your structured approach, you may be provided with additional data or information by the interviewer. Analyze the data, using quantitative techniques, such as calculating growth rates, market shares, or breakeven points, to draw meaningful insights. Be prepared to make assumptions or estimates if necessary but ensure they are reasonable and well-justified.

Generating insights and recommendations

Based on your data analysis, develop actionable insights and recommendations that address the client’s objectives. Consider the potential impact, feasibility, and risks associated with each recommendation. Think creatively and strategically, incorporating both qualitative and quantitative factors into your decision-making process.

Synthesis and communication

Finally, synthesize your findings and recommendations into a clear and concise conclusion. Use the “top-down” communication style, starting with your main recommendation, followed by the supporting evidence and insights. Demonstrate strong communication skills by articulating your thought process and recommendations persuasively and confidently. Be prepared to answer any follow-up questions from the interviewer and engage in a discussion to defend or refine your conclusions.

• Pyramid principle communication
• How to communicate in a case interview

In this format, McKinsey assesses in a case interview six skills that you need to demonstrate consistently in every case interview.

Skills Assessed by McKinsey

• Problem-solving: Are you able to derive a MECE (mutually exclusive, collectively exhaustive) framework, breaking a problem down into smaller problems, and accurately covering all aspects of the problem?
• Analytical rigor and logical thinking: Can you link the structure to creative thinking? Are you using a hypothesis-driven approach to your problem solving, i.e. have a clear picture of where you think the solution of the case is buried most likely? Do you qualify your thinking, follow your structure, tackle (likely) high-impact issues first, lead the interviewer, and ask the right questions?
• Mental math and basic calculus : Are you able to structure quantitative problems and comfortably perform calculations? Can you derive the correct approach to calculate the desired outcome variable? Can you plug in the numbers and perform the calculations, relying on basic pen-and-paper math, shortcuts, and mental math?
• Creativity: Do you think about a problem holistically, offering broad, deep, and insightful perspectives? Are you able to come up with different angles to the problem (breadth) and draft rich descriptions that qualify why these areas are important to investigate (depth)?
• Communication: Are you able to communicate like a consultant? Are you following a top-down communication approach similar to the Pyramid Principle taught by Minto? Do all of your statements add value and do you guide the interviewer through your thinking?
• Maturity and presence: Are you leading the conversation or are merely getting dragged along by the interviewer? Are you confident and mature? Are you comfortable with silence while taking time to structure your thinking?
• Business sense and intuition : Are you able to quickly understand the business and the situation of the client? Can you swiftly interpret data, charts, exhibits, and statements made by the interview? Are you asking the right questions? Are you able to make sense of new information quickly and interpret it properly in the context of the case?

Now, these skills are assessed in a very specific interviewing format, which is not natural for most applicants and needs significant practice to become second nature.

You can download this scoring sheet for your case practice here .

Key Strategies to Excel in a McKinsey Case Interview

Using the mece principle.

MECE (Mutually Exclusive, Collectively Exhaustive) is a problem-solving principle that helps ensure your analysis is both comprehensive and well-organized. Apply the MECE principle when structuring your approach to a case by breaking down the problem into distinct, non-overlapping components while ensuring that all relevant aspects are covered. This method allows you to maintain a clear and logical structure throughout the case and reduces the likelihood of overlooking critical factors.

Applying the 80/20 rule

The 80/20 rule, also known as the Pareto Principle , suggests that 80% of the effects come from 20% of the causes. In the context of a case interview, this means focusing on the most critical issues or factors that will have the most significant impact on the client’s objectives. By prioritizing your analysis and recommendations, you can work more efficiently and effectively, demonstrating your ability to identify and address the most pressing concerns for the client.

Hypothesis-driven approach

Using a hypothesis-driven approach means forming an initial hypothesis or educated guess about the potential solution to the problem and then testing it using data and analysis. By starting with a hypothesis, you can guide your problem-solving process more efficiently, focusing your efforts on collecting evidence that supports or refutes your hypothesis. Throughout the case, be prepared to revise or refine your hypothesis as new information emerges.

Incorporating creativity and business intuition

While frameworks and structured approaches are essential, it’s also crucial to demonstrate creativity and business intuition during a McKinsey case interview. This means thinking beyond the standard frameworks and considering innovative solutions or unique factors that may be relevant to the specific case. Use your knowledge of industry trends, best practices, and real-world business challenges to inform your analysis and recommendations. By combining structured thinking with creative problem-solving, you can showcase your ability to deliver well-rounded, impactful solutions for clients.

Preparing for the McKinsey Case Interview

Most candidates prepare using generic frameworks. Alternatively, they are looking for a McKinsey case book PDF or a case study interview questions and answers PDF with the hope that the cases will be the same across interviewers and interviews.

Do not learn case-specific frameworks by heart , expecting them to work for every case you encounter. There is no specific McKinsey case study framework or McKinsey case study book. It is much more important to learn the right approach that will help you tackle all types of cases. This is even more relevant for McKinsey interviews.

What you need to do is to study each question type and the associated skills in a case interview and learn how to approach it, regardless of the client situation, the context of the case, the industry, or the function. Your goal should be to learn how to build issue trees, interpret charts, and perform math no matter the context, industry, or function of the case, and follow our McKinsey case interview tips.

Similarly to the case types and frameworks, many candidates ask if there is a specific McKinsey implementation case interview, McKinsey operation case interview, or McKinsey digital case interview. In fact, the cases are usually a mix of cases in a domain-relevant context as well as cases set in a completely different context to the role you are applying for.

Be aware that frameworks were applicable in the 2000 years, the era of Victor Cheng and Case in Point. McKinsey has long caught up on this and the cases you will get during the interviews are tailored in a way to test your creativity and ability to generate insights on the spot, not remember specific frameworks.

In fact, it will hurt you when you try to use a framework on a case that calls for a completely different approach. Also, it gives a false sense of security that will translate to stress once you figure out how your approach won’t work during the real interview – We have seen this way too often…

Rather, focus on the following:

Developing the right mindset

Success in the McKinsey case interview starts with cultivating the right mindset. Being mentally prepared involves:

• Embracing a growth mindset: Recognize that your skills can improve with consistent practice and effort. Stay open to feedback from coaches and peers and learn from your mistakes.
• Building resilience: Understand that case interviews are challenging, and you may face setbacks during your preparation. Stay persistent and maintain a positive attitude. Use a proper case interview preparation plan .
• Adopting a client-first perspective: Approach each case as if you were a consultant working on a real client engagement, focusing on delivering value and actionable insights.

Learning the essential skills

To excel in the McKinsey case interview, it’s crucial to develop the following skills:

• Problem structuring: Break down complex problems into smaller, more manageable components using frameworks and logical structures.
• Qualitative and quantitative analysis: Interpret and analyze data to draw meaningful insights and make informed decisions.
• Hypothesis-driven thinking: Develop and test hypotheses to guide your problem-solving approach efficiently.
• Communication: Clearly articulate your thought process, insights, and recommendations concisely and persuasively.

Our courses and drills are designed to provide you with the precise knowledge you need. Drawing on our experience as former McKinsey interviewers, we understand what matters most and how to ensure you can leverage that to your advantage.

More on that next.

Studying relevant materials and resources

Leverage various resources to enhance your understanding of case interviews and management consulting:

• Books: The most effective and exhaustive case interview preparation book is The 1%: Conquer Your Consulting Case Interview (shameless plug). It goes much deeper than the usual suspects which are outdated and provide faulty advice on case interviews.
• Websites and blogs : Websites like StrategyCase.com offer the latest case interview tips, practice cases, and industry insights. You can check out more free articles covering consulting applications and interviews here .
• Online courses: Enroll in case interview preparation courses to gain structured guidance and access to a wealth of practice materials. We have created several high-quality courses for all elements of the McKinsey interview (see below)

We are the highest ranked and most successful case coaches on the web and have helped 100s of candidates break into McKinsey. As former McKinsey consultants and interview experts, we have specialized in getting our candidates into the firm. We can help you by

• tailoring your resume and cover letter to meet McKinsey’s standards
• showing you how to pass the McKinsey Imbellus Solve Game
• showing you how to ace McKinsey interviews and the PEI with our video academy
• coaching you in our 1-on-1 sessions to become an excellent case solver and impress with your fit answers (90% success rate after 5 sessions)
• preparing your math to be bulletproof for every McKinsey case interview
• helping you structure creative and complex McKinsey cases
• teaching you how to interpret McKinsey charts and exhibits
• providing you with cheat sheets and overviews for 27 industries .

Reach out to us if you have any questions! We are happy to help and offer a tailored program.

Practicing with case partners

Regular practice with case partners is essential for honing your case interview skills:

• Find practice partners: Connect with fellow candidates through online forums, social media groups, or local consulting clubs.
• Set a practice schedule: Aim to practice at least a few cases per week, gradually increasing the difficulty and variety of cases.
• Seek feedback: After each practice case, discuss your performance with your partner, and identify areas for improvement.
• Alternate roles: Take turns playing the role of the interviewer and the interviewee to develop a deeper understanding of the case interview process.

Common Pitfalls and How to Avoid Them

Common mistakes.

• Insufficient structure: Failing to break down the problem into manageable components can lead to a disorganized analysis and an inability to identify key issues.
• Overlooking the big picture: Becoming too focused on the details and losing sight of the overall objective or client’s needs can hinder the development of effective recommendations.
• Ignoring qualitative factors: Relying solely on quantitative data without considering qualitative aspects may result in an incomplete understanding of the problem.
• Ineffective communication: Struggling to articulate your thought process, insights, or recommendations clearly and persuasively can undermine the value of your analysis.
• Failing to adapt: Sticking to a preconceived framework or hypothesis despite conflicting evidence may indicate a lack of flexibility and critical thinking.

Tips to prevent these mistakes

• Practice structuring: Develop your ability to structure problems effectively by practicing with a wide range of cases and familiarizing yourself with common frameworks.
• Stay focused on the objective: Periodically remind yourself of the client’s goals and priorities, ensuring that your analysis remains aligned with their needs.
• Balance quantitative and qualitative factors: Recognize the importance of both quantitative data and qualitative insights in forming a well-rounded understanding of the problem.
• Hone your communication skills: Practice speaking clearly, concisely, and persuasively, ensuring that your message is easily understood and well-received.
• Embrace adaptability: Be open to revising your approach, framework, or hypothesis in response to new information or feedback, demonstrating your ability to think critically and flexibly.

McKinsey Interview Course

Unlock the Secrets to Acing McKinsey Interviews with Our Comprehensive Training Program

Are you eager to dive deep into mastering the McKinsey interviews? Look no further than our extensive 40-part Ready-for-McKinsey Interview Academy . This exceptional video program features simulated McKinsey-specific case studies and in-depth coverage of all Personal Experience Interview (PEI) dimensions and stories. Our Interview Academy is the ultimate resource to prepare you for success in your McKinsey case interviews.

We take pride in our results: an impressive 9 out of 10 candidates who complete our one-on-one Ready-for-McKinsey Interview Coaching program receive an offer. This track record has earned us consistent recognition as the best McKinsey and MBB coaches on several platforms.

Frequently Asked Questions McKinsey Case Interview

How can candidates best manage their time during the case interview to ensure they cover all necessary aspects of the case without running out of time? Candidates can manage their time effectively by quickly understanding the case prompt, structuring their approach clearly, prioritizing key analyses, staying focused on the most critical issues, and keeping an eye on the time to ensure they cover all necessary aspects without running out of time​ ​. However, keep in mind that it is also the McKinsey interviewer’s responsibility to go through all necessary elements of the case within the allotted time. If you are too slow (problematic) or too exhaustive yet add value to the question (not problematic), they might move the case forward on their own.

What are the most common reasons candidates fail in McKinsey case interviews, and how can these pitfalls be avoided? Common reasons for failure include lack of structure in problem-solving, missing key insights by not delving deep enough into the data, poor communication of thought process, and inability to adapt to new information. These pitfalls can be avoided by practicing structured problem-solving, actively engaging with the data, clearly articulating thought processes, and being flexible to pivot as needed​ ​.

Can you provide examples of unexpected or unconventional case types that have appeared in McKinsey interviews in recent years? Recent McKinsey interviews have featured cases beyond traditional business scenarios, such as identifying the right stakeholders to talk to in a situation or identifying reasons why an app has a low customer retention rate.

How does McKinsey adjust its case interview process for candidates with non-business backgrounds, such as those from engineering or humanities? McKinsey’s case interview process for candidates with non-business backgrounds is the same as for candidates with a business background. All cases focus on problem-solving skills and potential rather than specific business knowledge. Candidates are evaluated on their ability to structure problems, analyze data, and think critically, with the understanding that business-specific knowledge can be learned​ ​. This article not only outlines tips for passing McKinsey consulting interviews but also addresses preparing for McKinsey interviews without a business background, ensuring a holistic approach to your consulting journey.

What specific aspects of a candidate’s performance are McKinsey interviewers most focused on during the case interview? McKinsey interviewers focus on problem-solving skills, the ability to structure and analyze complex issues, creativity in developing solutions, clear and concise communication, and the potential for leadership and impact​ ​. They are looking for candidates with a well-rounded profile that have performance spikes in some areas and a robust performance in others (without clear weaknesses).

How does the difficulty level of McKinsey’s case interviews compare to real consulting projects at McKinsey? The difficulty level of McKinsey’s case interviews is designed to be comparable to the challenges faced in real consulting projects. They simulate the complex, ambiguous problems consultants tackle, testing candidates’ ability to navigate similar challenges effectively​ ​. The main difference is that they are simplified to the extent that it is feasible to go through them in 25 minutes.

Are there any particular industries or business functions that McKinsey is focusing on in its current case interviews due to market trends or strategic priorities of the firm? While McKinsey’s case interviews cover a wide range of industries and functions, there may be a focus on emerging areas of strategic importance such as digital transformation, sustainability, healthcare innovation, and analytics, reflecting broader market trends and the firm’s current priorities​ ​.

How has the transition to more virtual interviews affected the case interview process and candidates’ performance from McKinsey’s perspective? The transition to more virtual interviews has required adjustments in how cases are presented and how candidates engage with the material. While the core evaluation criteria remain unchanged, McKinsey has adapted to ensure a fair assessment, paying close attention to communication and problem-solving skills in a virtual format​ ​.

What advice do former candidates who successfully passed the McKinsey case interview have for future applicants? Former candidates advise practicing as much as possible, understanding the case interview format, focusing on structured problem-solving, developing clear and concise communication skills, being prepared to think on one’s feet, and demonstrating leadership potential and personal impact​ ​.

How can candidates incorporate feedback from practice sessions into improving their performance for the actual McKinsey case interview? Candidates can improve their performance by actively seeking feedback from practice sessions, identifying areas for improvement, working on specific skills such as structuring or analysis, practicing under realistic conditions (e.g., timed), and continuously refining their approach based on feedback​ ​.

In summary, acing the McKinsey case interview requires a deep understanding of the interview process, mastery of essential skills, and the ability to apply effective problem-solving strategies. In this article, we highlighted the key strategies for McKinsey problem-solving interviews, ensuring your preparation aligns with the best practices for McKinsey interview preparation. By embracing the MECE principle, applying the 80/20 rule, adopting a hypothesis-driven approach, and incorporating creativity and business intuition, you will be well-equipped to tackle any case interview challenge.

Remember to invest time in preparing for both the Personal Experience Interview and the case interview itself, using the wealth of resources and practice materials available. Focus on developing a structured approach, honing your analytical and communication skills, and staying adaptable throughout the interview process.

As you embark on your McKinsey case interview journey, stay confident and persistent in your efforts. By applying the tips and strategies shared in this article, you will be one step closer to achieving your consulting career aspirations. We wish you the best of luck in your journey toward success at McKinsey.

We Want to Hear from You!

Your journey to mastering the McKinsey case interview is unique, and you might have lingering questions or insights you’d like to share. Whether you’re curious about specific parts of the McKinsey interview process, seeking further clarification on case interview preparation strategies, or have your own tips for navigating the challenges of consulting interviews, we’re here to engage and assist.

Drop your questions, experiences, or advice in the comments below.

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Florian spent 5 years with McKinsey as a senior consultant. He is an experienced consulting interviewer and problem-solving coach, having interviewed 100s of candidates in real and mock interviews. He started StrategyCase.com to make top-tier consulting firms more accessible for top talent, using tailored and up-to-date know-how about their recruiting. He ranks as the most successful consulting case and fit interview coach, generating more than 500 offers with MBB, tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms through direct coaching of his clients over the last 3.5 years. His books “The 1%: Conquer Your Consulting Case Interview” and “Consulting Career Secrets” are available via Amazon.

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Problem-solving interview questions and answers

Use these sample problem-solving interview questions to discover how candidates approach complex situations and if they can provide effective solutions.

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

10 good problem-solving interview questions

• Describe a time when you had to solve a problem without managerial input. How did you handle it, and what was the result?
• Give an example of a time when you identified and fixed a problem before it became urgent.
• Share a situation where you predicted a problem with a stakeholder. How did you prevent it from escalating?
• Describe a time when you faced challenges in doing your job efficiently. How did you overcome them?
• Recall a time when you successfully used crisis-management skills.
• How would you handle a new project with great revenue potential but potential legal implications for the company?
• How do you determine when to solve a problem on your own or ask for help?
• Describe a time when you faced a difficult situation at work that required critical thinking and decision-making under pressure.
• Have you ever used intuition or prior experience to anticipate and address a problem effectively? Provide an example.
• Share an example of a project or task that initially seemed overwhelming. How did you approach it, and what strategies did you use to ensure successful completion?

1. Describe a time when you had to solve a problem without managerial input. How did you handle it, and what was the result?

This question assesses candidates’ ability to take initiative and solve problems independently. Look for their problem-solving approach, the actions they took, and the outcome of their efforts.

Sample answer:

“In my previous role, we encountered a sudden technical issue that disrupted our operations. As the team lead, I gathered all available information, analyzed the root cause, and facilitated a brainstorming session with the team. We implemented a temporary workaround and collaborated with the IT department to resolve the issue. Our proactive approach ensured minimal disruption, and we were able to restore normal operations within 24 hours.”

2. Give an example of a time when you identified and fixed a problem before it became urgent.

This question evaluates candidates’ ability to anticipate and address problems proactively. Look for their ability to identify potential issues and take preventive measures.

“While working as a project manager, I noticed a potential bottleneck in our production process that could have led to delays if left unaddressed. I conducted a thorough analysis, identified the root cause, and proposed process improvements. By implementing these changes proactively, we eliminated the bottleneck and increased efficiency. As a result, we consistently met project deadlines, and our team’s productivity significantly improved.”

3. Share a situation where you predicted a problem with a stakeholder. How did you prevent it from escalating?

This question assesses candidates’ ability to identify and mitigate potential conflicts. Look for their communication and problem-solving skills in managing stakeholder relationships.

“While working on a cross-functional project, I anticipated a miscommunication issue that could arise with a key stakeholder due to conflicting expectations. I scheduled a meeting with the stakeholder, listened to their concerns, and facilitated a discussion among the team members. By proactively addressing the issue, we established clear communication channels, built trust, and ensured a smooth collaboration throughout the project.”

4. Describe a time when you faced challenges in doing your job efficiently. How did you overcome them?

This question evaluates candidates’ ability to handle challenges and find solutions to improve efficiency. Look for their problem-solving strategies and their adaptability to overcome obstacles.

“In a previous role, I faced a situation where the workload significantly increased due to unexpected circumstances. To maintain efficiency, I assessed the situation, identified tasks that could be delegated, and communicated with my colleagues to seek their support. By redistributing responsibilities and fostering a collaborative environment, we successfully managed the increased workload without compromising quality or missing deadlines.”

5. Recall a time when you successfully used crisis-management skills.

This question assesses candidates’ ability to remain calm and make effective decisions under pressure. Look for their problem-solving approach and their ability to handle high-stress situations.

“In a previous role as a customer service representative, we experienced a sudden surge in customer complaints due to a product quality issue. I quickly coordinated with relevant departments, identified the root cause, and developed an action plan. By prioritizing urgent cases, maintaining open communication with affected customers, and providing timely updates, we regained customer satisfaction and prevented further damage to our brand reputation.”

6. How would you handle a new project with great revenue potential but potential legal implications for the company?

This question assesses candidates’ ability to balance potential risks and rewards. Look for their ethical considerations, problem-solving approach, and willingness to seek guidance when faced with legal implications.

“If faced with a project that carries both revenue potential and potential legal implications, I would approach it with caution and thorough evaluation. I would research and seek legal guidance to fully understand the implications and compliance requirements. I would then collaborate with legal experts, cross-functional teams, and stakeholders to develop a comprehensive plan that minimizes legal risks while maximizing revenue potential.”

7. How do you determine when to solve a problem on your own or ask for help?

This question assesses candidates’ judgment and collaboration skills. Look for their ability to assess situations and make decisions about when to seek assistance.

“When faced with a problem, I first evaluate its complexity and impact on the project or task at hand. If it’s within my capabilities and doesn’t significantly hinder progress, I take the initiative to solve it on my own. However, if the problem is complex or could have a significant impact, I believe in seeking help from relevant team members or subject matter experts. Collaboration often leads to more comprehensive and effective solutions.”

8. Describe a time when you faced a difficult situation at work that required critical thinking and decision-making under pressure.

This question assesses candidates’ ability to think critically and make sound decisions in challenging situations. Look for their problem-solving approach, decision-making process, and the outcomes of their decisions.

“In a previous role, I faced a tight deadline for a project with limited resources. It required careful resource allocation and prioritization. I gathered all available data, analyzed the project requirements, and consulted with team members. Through strategic planning and effective delegation, we managed to complete the project successfully within the given timeframe, exceeding client expectations.”

9. Have you ever used intuition or prior experience to anticipate and address a problem effectively? Provide an example.

This question assesses candidates’ ability to leverage intuition and past experiences to navigate problem-solving situations. Look for their ability to reflect on past situations, apply lessons learned, and make informed decisions.

“In a previous role, I noticed a recurring issue in our supply chain that had caused delays in the past. Drawing upon my prior experience, I anticipated the problem and suggested process improvements to streamline the supply chain. By implementing these changes, we minimized delays and improved overall efficiency, resulting in cost savings for the company.”

10. Share an example of a project or task that initially seemed overwhelming. How did you approach it, and what strategies did you use to ensure successful completion?

This question assesses candidates’ ability to tackle complex projects and break them down into manageable tasks. Look for their problem-solving approach, organization skills, and ability to persevere in the face of challenges.

“I once undertook a project that involved a significant amount of data analysis and reporting within a tight deadline. Initially, it felt overwhelming, but I broke it down into smaller tasks and created a detailed timeline. I prioritized the most critical aspects and sought assistance from colleagues with specialized skills. Through effective time management, collaboration, and diligent effort, we successfully completed the project on time and delivered high-quality results.”

Why you should ask candidates problem-solving interview questions

Employees will face challenges in their job. Before you decide on your next hire, use your interview process to evaluate how candidates approach difficult situations.

Problem-solving interview questions show how candidates:

• Approach complex issues
• Analyze data to understand the root of the problem
• Perform under stressful and unexpected situations
• React when their beliefs are challenged

Identify candidates who are results-oriented with interview questions that assess problem-solving skills. Look for analytical and spherical thinkers with the potential for technical problem solving.

Potential hires who recognize a problem, or predict one could potentially occur, will stand out. Candidates should also demonstrate how they would fix the issue, and prevent it from occurring again.

These sample problem-solving interview questions apply to all positions, regardless of industry or seniority level. You can use the following questions to gauge your candidates’ way of thinking in difficult situations:

Tips to assess problem-solving skills in interviews

• During your interviews, use hypothetical scenarios that are likely to occur on the job. It’s best to avoid unrealistic problems that aren’t relevant to your company.
• Examine how candidates approach a problem step-by-step: from identifying and analyzing the issue to comparing alternatives and choosing the most effective solution.
• Pay attention to candidates who provide innovative solutions. Creative minds can contribute fresh perspectives that add value to your company.
• When problems arise, employees should show commitment and a can-do attitude. Test candidates’ problem-solving skills in past situations. If they were determined to find the best solution as soon as possible, they will be great hires.
• Most complex situations require a team effort. Candidates’ previous experiences will show you how they collaborated with their colleagues to reach decisions and how comfortable they felt asking for help.
• If you’re hiring for a technical role, ask questions relevant to the work your future hires will do. Technical problem-solving interview questions, like “How would you troubleshoot this X bug?” will reveal your candidates’ hard skills and their ability to effectively address problems on the job.
• No answer. If a candidate can’t recall an example of a problem they faced in a previous position, that’s a sign they may avoid dealing with difficult situations. Canned answers. A generic answer like “Once, I had to deal with a customer who complained about the pricing. I managed to calm them down and closed the deal,” doesn’t offer much insight about the candidate’s thought process. Ask follow-up questions to get more details.
• Focus on the problem, not the solution. Identifying the problem is one thing, but finding the solution is more important. Candidates who focus too much on the problem may be too negative for the position.
• Feeling stressed/uncomfortable. It’s normal to feel slightly uncomfortable when put on the spot. But, if candidates are so stressed they can’t answer the question, that’s an indicator they don’t handle stressful situations well.
• Superficial answers. Candidates who choose the easy way out of a problem usually don’t consider all aspects and limitations of the situation. Opt for candidates who analyze the data you’ve given them and ask for more information to better dig into the problem.
• Cover up the problem or minimize its significance. Unaddressed problems could quickly escalate into bigger issues. Employees who leave things for later mightn’t be result-oriented or engaged in their jobs.

In conclusion, problem-solving interview questions provide valuable insights into candidates’ abilities to approach challenges, think critically, and provide effective solutions. By asking these questions and considering the tips provided, you can assess candidates’ problem-solving skills and make informed hiring decisions that align with your organization’s needs.

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Top 20 Problem Solving Interview Questions & Answers

Master your responses to Problem Solving related interview questions with our example questions and answers. Boost your chances of landing the job by learning how to effectively communicate your Problem Solving capabilities.

Problem-solving is an invaluable skill that transcends industries and job titles. It’s the engine that drives innovation, facilitates adaptability, and enables individuals to navigate complex challenges in their professional and personal lives. Whether you’re stepping into a role that requires analytical thinking on a daily basis or simply looking to enhance your problem-solving prowess, mastering this skill can set you apart in today’s competitive landscape.

This article delves into the art of effective problem solving, offering insight into some of the most common questions interviewers pose to uncover a candidate’s problem-solving abilities. We’ll provide strategies for demonstrating your critical thinking skills and preparing responses that highlight your proficiency at tackling obstacles head-on.

Common Problem Solving Interview Questions

1. how would you approach a situation where the standard solution to a problem is no longer effective.

Innovative thinking and adaptability are key when problem-solving in dynamic environments, as standard solutions may not always be applicable due to changes in technology, market conditions, or other external factors. This question also reveals how a candidate perceives and responds to failure, their resourcefulness, and their commitment to continuous improvement.

When responding to this question, start by acknowledging the importance of understanding why the standard solution is no longer effective. Discuss your process for analyzing the problem, which might include gathering data, consulting with experts, or reviewing feedback. Then, highlight your ability to generate alternative solutions, perhaps by brainstorming or employing creative thinking techniques. Emphasize your willingness to test new ideas, learn from the outcomes, and refine your approach based on the results. It’s also beneficial to mention any relevant past experiences where you successfully navigated a similar challenge.

Example: “ In approaching a situation where the standard solution fails, my initial step is to conduct a thorough analysis to understand the underlying reasons for its ineffectiveness. This involves a critical evaluation of the problem, examining new variables or changes in the environment that may have rendered the traditional approach obsolete. I prioritize data-driven insights and may leverage advanced analytics to discern patterns or anomalies.

Once the root cause is identified, I innovate alternative strategies, drawing on a combination of lateral thinking and industry best practices. This creative process is iterative and collaborative, often involving input from cross-functional teams to ensure a comprehensive perspective. I then pilot these solutions on a small scale to assess their efficacy, rigorously monitoring key performance indicators and being prepared to adapt swiftly. My focus is on developing a resilient and scalable solution, learning from each iteration to refine the approach until the desired outcome is achieved. This methodology has proven successful in past challenges, leading to sustainable improvements and enhanced problem-solving frameworks.”

2. Describe your process for identifying the root cause of complex issues.

Identifying the root cause of complex issues is crucial, ensuring a targeted and effective solution rather than a temporary fix. This question delves into the analytical and systematic thinking abilities of the candidate, revealing their approach to problem-solving. It also demonstrates how the candidate prioritizes tasks, manages resources, and applies critical thinking skills to navigate through layers of information and potential distractions to pinpoint the underlying problem.

To respond effectively, outline a clear, step-by-step approach that you use to diagnose issues. Begin with gathering all relevant information, followed by breaking down the problem into smaller, manageable parts. Describe how you analyze patterns or discrepancies, perhaps using specific methodologies like the “5 Whys” or fishbone diagrams. Mention any collaborative efforts, such as brainstorming with a team or consulting with experts, and highlight the importance of testing hypotheses to confirm the root cause before moving on to developing solutions.

Example: “ null”

3. What steps do you take when you have to solve a problem under tight deadlines?

The ability to manage stress and think critically under tight deadlines is a valuable skill in nearly every job. This question seeks to understand how a candidate prioritizes and maintains a clear head, systematically approaching the problem, and utilizing time management skills to deliver solutions without sacrificing quality or accuracy.

When responding, outline a clear, concise strategy that you follow. Start by quickly assessing the situation to understand the problem’s nature and its urgency. Then, prioritize the tasks that need immediate attention while considering the resources at hand. Explain how you would break down the problem into manageable parts, set achievable milestones, and if necessary, delegate tasks to ensure efficiency. Mention any tools or techniques you use to stay organized, such as time-blocking or the Eisenhower Matrix. Be sure to include an example from your past experience where you successfully implemented this approach to solve a problem under a tight deadline, highlighting the positive outcome that resulted from your methodical process.

Example: “ When faced with a problem under a tight deadline, my initial step is to quickly evaluate the scope and impact of the issue to prioritize effectively. I then break down the problem into smaller, more manageable tasks, setting clear, achievable milestones. Utilizing tools like the Eisenhower Matrix helps me to distinguish between tasks that are urgent and important, ensuring that I focus on those that will have the most significant impact on resolving the problem.

For instance, in a past situation with a critical system outage that needed to be resolved within hours, I swiftly gathered the necessary stakeholders and identified the root cause. By dividing the recovery process into immediate actions, such as system stabilization, and subsequent steps, including a thorough post-mortem, we were able to restore functionality within the deadline. This methodical approach not only resolved the issue promptly but also helped prevent future occurrences, demonstrating the effectiveness of a structured problem-solving strategy under pressure.”

4. Can you give an example of a time when you had to think outside the box to resolve a challenge?

Creativity often becomes a necessity when conventional methods fall short in problem-solving scenarios. This question assesses a candidate’s ability to demonstrate adaptability and innovative thinking, particularly when faced with unique or persistent issues. A candidate’s ability to think outside the box is indicative of their potential to add value to the company by overcoming obstacles in unconventional ways that may save time, resources, or create new opportunities for growth and development.

When responding, select a specific instance that showcases your resourcefulness and originality. Clearly articulate the problem, the range of solutions considered, and the rationale behind the chosen course of action. Emphasize the positive outcome or learning experience derived from it. This narrative should highlight your analytical skills, creativity, and willingness to take calculated risks when necessary.

Example: “ Certainly. On one occasion, I was faced with a challenge where the conventional solutions were either too costly or time-consuming, which could have led to missing critical deadlines. The issue was a bottleneck in data processing that required a faster, more efficient method than the existing workflow. After analyzing the process, I realized that by repurposing an existing tool from a different project and integrating it with a custom script I developed, we could automate a significant portion of the task.

This unconventional approach was not immediately obvious because it required combining tools in a way they were not originally intended to be used. However, by focusing on the end goal rather than the traditional usage of the tools, I was able to create a solution that not only resolved the bottleneck but also improved the overall efficiency of the workflow. The result was a 40% reduction in processing time, which allowed us to meet our project deadlines with a solution that was also more cost-effective than the alternatives. This experience reinforced the value of creative thinking and the importance of looking at problems from multiple perspectives to find the most effective solution.”

5. In what ways do you prioritize problems when multiple issues arise simultaneously?

Discerning which issues demand immediate attention and which can be deferred is a critical aspect of effective problem solving. This skill ensures that resources are allocated efficiently and critical situations are handled promptly. This question sheds light on a candidate’s ability to analyze the severity and impact of various problems, manage stress under pressure, and make judicious decisions that align with the organization’s objectives.

When responding, candidates should demonstrate a systematic approach to prioritization, such as using the Eisenhower Matrix (urgent-important matrix) or MoSCoW method (Must have, Should have, Could have, Won’t have), to evaluate and tackle problems. They should also cite examples from past experiences where they successfully managed concurrent issues, explaining the rationale behind their prioritization and the outcomes of their actions. It’s important to convey adaptability and a willingness to reassess situations as they evolve, ensuring that priorities are always aligned with the most current information and organizational goals.

Example: “ When faced with multiple issues simultaneously, I employ a strategic approach to prioritization, often leveraging the Eisenhower Matrix to categorize problems based on urgency and importance. For instance, I address urgent and important issues first, as these typically have immediate consequences and high impact on key objectives. Next, I tackle important but not urgent tasks, which are critical for long-term success but don’t require immediate action. This ensures that pressing matters are resolved promptly while still advancing strategic goals.

In one scenario, I was confronted with a critical system outage (urgent and important) alongside a request for a new feature implementation (important but not urgent). I immediately mobilized the team to resolve the outage, as it affected our core service delivery. Concurrently, I planned for the feature implementation by scheduling it for the next sprint, ensuring that resources were allocated effectively without compromising ongoing operations. This dual-focus approach not only restored service swiftly but also maintained progress on product enhancements, demonstrating adaptability and a keen understanding of the dynamic nature of problem-solving.”

6. Share an experience where you successfully applied a theoretical concept to a practical problem.

Bridging the gap between abstract ideas and real-world applications is the essence of applying theoretical concepts to practical problems. This translation from theory to practice demonstrates an individual’s ability to understand underlying principles and adapt them to meet specific challenges. It’s a testament to one’s analytical thinking, creativity, and pragmatism.

When responding, outline a specific situation where a theoretical concept was the key to resolving a practical issue. Detail the thought process behind choosing the appropriate theory, how you adapted it to the situation, and the steps taken to apply it. Conclude with the outcome, emphasizing the positive impact and what you learned from the experience. This approach will demonstrate your critical thinking skills, resourcefulness, and ability to deliver practical solutions underpinned by solid theoretical knowledge.

Example: “ In a project where we faced significant time constraints and resource limitations, I applied the Pareto Principle, or the 80/20 rule, to prioritize our efforts. Recognizing that 80% of effects often come from 20% of causes, I conducted an analysis to identify which aspects of the project would yield the highest value. This involved categorizing tasks based on impact and effort, and then focusing our resources on the critical 20% that would drive the most significant results.

By doing so, we were able to streamline our workflow, eliminate inefficiencies, and allocate our limited resources to the areas that would have the most substantial impact on the project’s success. The outcome was a timely completion of the project with a high-quality deliverable that exceeded stakeholder expectations. This experience reinforced the importance of strategic prioritization in problem-solving and has since become a staple in my approach to tackling complex challenges.”

7. What techniques do you use to ensure all potential solutions are considered before making a decision?

A comprehensive approach to problem-solving that goes beyond quick fixes is essential, requiring a methodical evaluation of various solutions. This reveals a candidate’s capacity to be thorough, consider the wider implications of their choices, and their propensity for innovation and creativity in problem-solving. It also provides a window into their ability to prioritize and manage risks, ensuring that decisions are made with a balance of speed and caution.

When responding to this question, outline a structured approach such as the following: First, define the problem clearly. Next, brainstorm possible solutions and use tools like lists, mind maps, or decision matrices to organize and compare them. Then, conduct a risk-benefit analysis for each viable option, considering both short-term and long-term consequences. Consult with relevant stakeholders when necessary to gain diverse perspectives and expertise. Finally, after careful consideration, select the most effective solution while remaining open to revisiting and adjusting the decision as new information or feedback becomes available.

Example: “ To ensure all potential solutions are considered, I employ a systematic approach that begins with a clear definition of the problem. This sets the stage for a comprehensive brainstorming session where I generate a wide array of possible solutions. I then utilize decision-making tools such as decision matrices to organize and prioritize these options, taking into account various criteria relevant to the problem at hand.

Following this, I perform a risk-benefit analysis on each of the shortlisted solutions, weighing their potential impacts in both the short and long term. This is complemented by consulting with stakeholders to incorporate diverse perspectives and expertise, which often reveals considerations that might otherwise be overlooked. The final step involves selecting the most effective solution, while maintaining flexibility to adapt the decision based on evolving circumstances or new insights. This structured yet adaptable approach ensures a thorough evaluation of all options and leads to informed, strategic decision-making.”

8. Detail how you’ve handled a scenario where team members disagreed on the solution to a problem.

Navigating team disagreements can reflect deeper dynamics such as power struggles, communication breakdowns, or diverse perspectives. This question helps understand how a candidate resolves conflicts and builds consensus. The approach taken in such situations reveals the candidate’s leadership qualities, emotional intelligence, and capacity for fostering a collaborative environment.

When responding to this question, outline a specific past experience, emphasizing the steps you took to mediate the disagreement. Begin by explaining how you listened to all parties involved to understand their perspectives. Then, discuss how you evaluated the differing opinions, possibly suggesting a compromise or guiding the team to a data-driven decision. Highlight your communication skills by detailing how you kept the dialogue constructive and focused on the problem, not the individuals. Finally, reflect on the outcome and what you learned from the experience, demonstrating your growth and ability to handle similar challenges in the future.

Example: “ In a previous scenario where team members had conflicting views on a solution, I initiated a structured discussion to ensure each viewpoint was thoroughly understood. I facilitated a session where each member presented their approach, highlighting the pros and cons, and then we collectively analyzed the potential outcomes through a SWOT analysis. This method allowed us to visualize the strengths, weaknesses, opportunities, and threats associated with each option.

After synthesizing the information, I steered the team towards a consensus by focusing on our shared objectives and the data at hand. We agreed to integrate the most compelling elements of each proposed solution, creating a hybrid approach that maximized our strengths while mitigating risks. This collaborative effort not only resolved the disagreement but also fostered a sense of ownership and unity within the team. The outcome was a well-rounded solution that outperformed our initial expectations, and the process reinforced my belief in leveraging diverse perspectives to achieve superior problem-solving.”

9. When faced with a problem, how do you assess the risks associated with each potential solution?

A careful evaluation of potential risks is a crucial component of problem-solving, ensuring the chosen solution doesn’t create additional problems or escalate the situation. This question determines if a candidate has a systematic approach to decision-making that includes risk assessment, which is crucial for minimizing negative outcomes and safeguarding company interests.

When responding, it’s essential to convey that you have a structured method for tackling problems. You might mention specific techniques like SWOT analysis (assessing strengths, weaknesses, opportunities, and threats) or decision matrices that help you weigh the pros and cons of each option. Share a relevant example where you successfully navigated a complex problem by analyzing the risks and benefits before implementing a solution. Highlight your ability to stay objective, the tools or criteria you use to predict potential issues, and how you balance risk with reward to make informed decisions.

Example: “ When faced with a problem, I employ a methodical approach to assess the risks associated with each potential solution. I start by identifying the core issue and then brainstorm possible solutions. For each solution, I conduct a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. This not only helps in understanding the inherent risks but also in recognizing the potential benefits and strategic advantages.

To illustrate, in a recent complex project, I was confronted with a critical decision that had significant time constraints. I utilized a decision matrix to quantify the risks and benefits, assigning weights to factors such as cost, time, resource allocation, and potential for scalability. This allowed me to objectively compare the options based on predefined criteria. The chosen solution balanced risk with reward effectively, leading to a successful outcome. My approach ensures that decisions are not solely based on intuition but are backed by a rigorous analysis of the potential impacts.”

10. Have you ever encountered a problem where the data was ambiguous or conflicting? How did you proceed?

Dealing with ambiguity and conflicting data requires a balance of analytical skills and intuition. This question assesses a candidate’s ability to dissect complex information, weigh evidence, and make informed decisions even when the path is not clear-cut. It also provides a window into the candidate’s process for validating data and their approach to risk assessment.

When responding to this question, structure your answer to first describe the context and nature of the problem, emphasizing the ambiguity or conflict in the data. Follow with the steps you took to address the issue, which might include verifying the data sources, seeking additional information, consulting with colleagues, or employing statistical methods to discern trends and patterns. Conclude with the outcome, focusing on the decision made and the rationale behind it, as well as the lessons learned from the experience. This response should showcase your systematic approach to problem-solving and your ability to remain composed and solution-oriented when faced with uncertainty.

Example: “ Yes, I have encountered situations where data was ambiguous or conflicting. In one instance, the data sets from two different sources regarding customer behavior were contradictory. The first step was to conduct a thorough data validation process to ensure accuracy and integrity in the data collection methods. After confirming that both sources were reliable but still presented conflicting information, I proceeded to perform a deeper dive into the data.

I used statistical analysis to identify patterns and outliers, and I cross-referenced the results with qualitative insights from customer feedback. This triangulation approach allowed me to unravel the inconsistencies and understand the context behind the data. By combining multiple methods, I was able to isolate the variables causing the discrepancy and develop a more nuanced understanding of the customer behavior in question.

The outcome was a comprehensive report that reconciled the conflicting data and provided actionable insights. The process highlighted the importance of not taking data at face value and the value of a multifaceted approach to problem-solving in the face of ambiguity. It reinforced the lesson that rigorous analysis and a willingness to delve into the details are crucial when navigating complex data challenges.”

11. Tell us about a time you had to solve a problem without precedent or guidelines.

Navigating uncharted waters with confidence and creativity is a hallmark of effective problem solvers. This question seeks to understand if a candidate can think independently and innovate when there’s no roadmap to follow. It’s about the ability to remain calm under pressure, use one’s initiative, and demonstrate resourcefulness in the face of the unknown.

When responding, outline a specific situation where you faced an unprecedented challenge. Describe the steps you took to understand the problem, how you gathered information or resources despite the lack of guidelines, the thought process behind your solution, and the outcome. Emphasize your thought process and the soft skills you utilized, such as creativity, critical thinking, and perseverance. Showcasing your ability to learn from the experience and apply those lessons to future challenges will also strengthen your answer.

Example: “ In a project where we were tasked to optimize a complex system, we encountered an erratic behavior that was not documented nor previously observed. With no guidelines to address this issue, I initiated a methodical approach to understand the underlying factors contributing to the anomaly. I started by isolating the variables and conducting a series of controlled experiments to replicate the problem. Through this process, I utilized critical thinking to hypothesize potential causes and systematically tested each one.

Upon discovering that the issue was linked to an obscure interaction between two independent modules, I devised a novel solution that involved reengineering a component of the system to mitigate the interference. This solution not only resolved the immediate problem but also improved the overall robustness of the system. The success of this approach was evident in the enhanced performance metrics and the prevention of similar issues in the future. This experience honed my problem-solving skills and reinforced the importance of a structured and analytical approach when tackling unprecedented challenges.”

12. Illustrate your method for keeping stakeholders informed throughout the problem-solving process.

Keeping stakeholders informed is a critical communication skill for problem solvers. It’s a delicate balance of providing enough detail to maintain transparency and not overwhelming them with technical jargon or inconsequential updates. This ensures that the outcome aligns with their expectations and needs.

When responding to this question, outline a clear, structured approach that demonstrates your ability to assess who needs to be informed, how often they should receive updates, and what level of detail is appropriate. Emphasize your understanding of different communication methods and how to tailor your approach to different stakeholders. Provide examples from past experiences where your communication strategy led to successful problem resolution and positive stakeholder relationships. Show that you can differentiate between various stakeholder needs and adjust your communication style accordingly.

Example: “ In approaching stakeholder communication during the problem-solving process, I adhere to a structured communication plan that aligns with the project’s complexity and stakeholders’ interests. Initially, I identify key stakeholders and their information needs, determining the frequency and depth of updates required. For instance, technical stakeholders often require detailed progress insights, while business stakeholders might prioritize impact and timelines.

I employ a mix of communication methods, such as regular status reports, dashboards for real-time updates, and scheduled meetings for in-depth discussions. In a recent complex project, I established a weekly email digest for broad updates, complemented by bi-weekly meetings with the core team for tactical problem-solving. For urgent issues, I used direct communication channels to keep relevant stakeholders informed and involved in decision-making. This approach ensured transparency, built trust, and facilitated a collaborative environment, ultimately contributing to the successful resolution of the problem at hand.”

13. Describe a situation where you had to adapt your problem-solving strategy due to changing circumstances.

Flexibility in thinking and action is required when adaptability is necessary, and initial plans don’t pan out due to unforeseen obstacles or new information. This question delves into a candidate’s ability to pivot and continue working towards a solution without becoming derailed by change.

When responding, focus on a specific example that showcases your agility in problem-solving. Outline the original issue, the initial strategy you employed, and how the changing circumstances influenced your approach. Detail the steps you took to adjust your plan and the outcome of your efforts. Emphasize your thought process and the reasoning behind your decisions, including how you balanced persistence with flexibility. Highlight any lessons learned and how the experience has equipped you to handle similar situations in the future.

Example: “ In a project where the goal was to optimize a manufacturing process, the initial data analysis suggested that adjusting machine parameters would yield the desired efficiency gains. However, after implementing the adjustments, unforeseen fluctuations in material quality began to affect the production line’s consistency. Recognizing the dynamic nature of the problem, I shifted the focus from machine settings to supply chain management.

I conducted a rapid root cause analysis that identified the variability in material quality as the primary issue. Collaborating with suppliers, I developed a quality assurance protocol and integrated it with the procurement process. This adaptation not only stabilized the production but also improved the overall product quality. The outcome was a more robust and resilient system that could adapt to variations in input materials, leading to sustained improvements in efficiency and a reduction in waste.

The experience underscored the importance of monitoring all variables in a system, not just the most apparent ones, and reinforced the value of a flexible, holistic approach to problem-solving. It also highlighted the necessity of continuous communication with stakeholders to ensure that solutions are comprehensive and aligned with broader organizational goals.”

14. How do you balance intuition and analysis when tackling a new problem?

Navigating the balance between trusting one’s gut and relying on data-driven analysis is a key aspect of problem-solving. This question digs into the candidate’s problem-solving methodology and their ability to integrate different approaches to arrive at the best solution.

When responding to this question, first acknowledge the importance of both intuition and analysis. Give a specific example of a problem you faced and describe how you used data to inform your understanding of the issue. Then, explain how you supplemented this with your intuition, perhaps drawing on past experiences or hypothetical outcomes, to make your final decision. Emphasize your flexibility in shifting between these two modes of thinking and your ability to use them in tandem to solve problems effectively.

Example: “ Balancing intuition and analysis is crucial for effective problem-solving. In one instance, I was confronted with a complex issue where initial data was scarce. I began with a thorough analysis of the available information, using statistical tools to identify patterns and potential causes. This analytical approach provided a solid foundation, but the data alone was inconclusive.

At this juncture, I leveraged my intuition, which was honed through years of experience in similar scenarios. I hypothesized several plausible solutions that fit the emerging data profile. My intuition served as a guide, suggesting which avenues were most promising for further investigation. I then conducted targeted analyses to test these hypotheses, which ultimately led to identifying the root cause and implementing a successful solution. This process exemplified how intuition can provide direction when data is incomplete or ambiguous, while analysis helps validate or refute the intuitive insights, ensuring a robust and informed decision-making process.”

15. What’s your approach to ensuring that a solved problem doesn’t recur?

Implementing preventative measures and ensuring long-term success are part of effective problem-solving. This question delves into a candidate’s foresight and dedication to continuous improvement. Effective problem solvers know that addressing the root cause and learning from issues is essential to prevent recurrence.

When responding, outline a structured method that includes analyzing the problem thoroughly, implementing a solution, monitoring the results, and adjusting as necessary. Emphasize the importance of documentation, sharing knowledge with the team, and creating standard operating procedures if applicable. Highlight any past experiences where you successfully employed such strategies to not only solve a problem but also to ensure it did not happen again.

Example: “ My approach to preventing the recurrence of a solved problem begins with a root cause analysis to understand the underlying issues fully. Once the solution is implemented, I establish metrics and monitoring systems to track the effectiveness of the corrective actions. This continuous monitoring allows for the early detection of any signs that the problem may resurface, enabling proactive adjustments.

I also prioritize the documentation of the problem-solving process, including the rationale behind chosen solutions and the steps taken to implement them. This documentation serves as a reference for future incidents and is integrated into training materials to educate the team. By doing so, the knowledge becomes part of the team’s collective expertise. Furthermore, when applicable, I develop standard operating procedures to formalize the new practices that prevent the problem’s recurrence. This holistic strategy ensures sustainability and improves the overall resilience of the systems or processes involved.”

16. Can you recall a problem you solved that had significant positive impact on your previous organization?

In positions that directly affect the operational efficiency, strategic direction, and financial success of an organization, problem-solving is especially critical. This question sifts through a candidate’s experience to find instances where their actions led to measurable improvements.

When responding to this question, focus on a specific challenge you faced, articulate the steps you took to address it, and quantify the outcomes where possible. Start by setting the scene to give context to the problem, then describe your thought process and the actions you implemented. Conclude with the results, emphasizing any positive changes that ensued, such as cost savings, increased revenue, improved customer satisfaction, or enhanced productivity. This approach showcases your problem-solving skills and your value as a results-oriented professional.

Example: “ Certainly. In a previous project, I identified a recurring bottleneck in the product development process, which was causing significant delays in product launches. The root of the issue was a lack of integration between the design and prototyping phases, leading to repeated cycles of revisions and approvals that were not time-efficient.

To address this, I initiated a cross-functional workshop with stakeholders from design, engineering, and production teams to collaboratively develop a more streamlined process. We implemented a concurrent engineering approach, allowing for design and prototyping stages to overlap and for real-time feedback. This adjustment led to a 30% reduction in time-to-market for new products and a subsequent increase in competitive advantage and customer satisfaction. The improved process also resulted in a cost saving of approximately 15% per project due to reduced waste and more efficient use of resources.”

17. How do you maintain objectivity in problem-solving when facing personal biases?

Managing personal biases is a vital skill in problem-solving because biases can cloud judgment and lead to less effective or unfair solutions. The question tests the candidate’s commitment to fairness and ability to separate personal feelings from professional responsibilities.

To respond, one should highlight their awareness of inherent biases and discuss specific strategies they employ to mitigate their impact. This could include seeking diverse perspectives, relying on established processes, using data to inform decisions, and regularly reflecting on and challenging one’s own assumptions. Sharing a concrete example where you successfully overcame a personal bias to solve a problem can demonstrate your ability to maintain objectivity in practice.

Example: “ In maintaining objectivity during problem-solving, I first acknowledge the inevitability of personal biases. To counteract this, I systematically integrate checks and balances into my decision-making process. This involves actively seeking out diverse perspectives to challenge my initial assumptions and ensure that a range of viewpoints is considered. I also place a strong emphasis on evidence-based decision-making, where data and facts form the backbone of the solution, rather than subjective opinions.

On one occasion, I recognized a cognitive bias towards a familiar technology that I was inclined to favor for a project. To maintain objectivity, I conducted a blind evaluation of multiple technologies, focusing solely on performance metrics and compatibility with project requirements. This approach led to the selection of a more efficient and cost-effective technology that I had not previously considered, ultimately benefiting the project outcome. Regular self-reflection and a commitment to continuous improvement in my problem-solving approach help me to minimize the influence of personal biases and make more balanced and impartial decisions.”

18. Give an example of how you measure the success of a solution post-implementation.

Evaluating the impact and effectiveness of a solution to ensure it meets the desired objectives is a crucial part of problem-solving. This question tests your commitment to continuous improvement and your understanding that a solution’s value is ultimately determined by its real-world performance.

When responding, describe a specific situation where you implemented a solution to a problem. Detail the metrics or KPIs you established to evaluate its success and how you collected and analyzed the data. Share the outcome of the evaluation and, if necessary, any additional steps you took to refine the solution. This demonstrates your analytical skills, your ability to follow through, and your commitment to achieving the best possible outcomes.

Example: “ In addressing a recent operational inefficiency, I developed a solution that streamlined the process flow. To measure the success post-implementation, I established clear, quantifiable KPIs that were directly influenced by the solution. These included throughput rate, error rate, and time to completion. I utilized a combination of data analytics tools and user feedback to collect relevant data, ensuring a robust evaluation from both a quantitative and qualitative perspective.

Upon analyzing the data, I observed a 25% increase in throughput rate and a 40% reduction in error rate, while time to completion decreased by 15%. These metrics surpassed our initial success criteria, indicating a significant positive impact. However, user feedback revealed some minor usability issues, which I promptly addressed through iterative refinements. This not only optimized the solution further but also demonstrated my commitment to continuous improvement and stakeholder satisfaction.”

19. In what way do you leverage technology to enhance your problem-solving capabilities?

Harnessing the power of technology to analyze data, automate processes, and visualize solutions is often required in modern problem-solving. This question serves to assess a candidate’s familiarity with relevant software, platforms, and methodologies that can contribute to more efficient and effective problem-solving strategies.

When responding to this question, it’s important to highlight specific technologies you’ve used to tackle challenges. Discuss how you’ve utilized software for data analysis, project management tools to track progress, or collaboration platforms to brainstorm solutions with a team. Share a concrete example that demonstrates your ability to integrate technology into your problem-solving process, and explain how it led to a successful outcome. This shows that you are resourceful and forward-thinking in your approach to overcoming obstacles.

Example: “ To enhance my problem-solving capabilities, I leverage technology by employing advanced data analytics tools that allow for a deeper dive into the root causes of complex issues. For instance, I’ve utilized machine learning algorithms to identify patterns and predict potential problems before they escalate, enabling proactive rather than reactive solutions. This integration of predictive analytics has not only streamlined the problem-solving process but also significantly improved decision-making accuracy.

In addition, I harness the power of collaborative platforms to facilitate brainstorming and idea-sharing among diverse teams. By using these tools, I’ve successfully orchestrated virtual workshops that brought together cross-functional expertise, leading to innovative solutions that might not have emerged in a traditional meeting setting. This approach, underpinned by technology, has repeatedly proven to be instrumental in breaking down silos, fostering a culture of collaboration, and driving successful outcomes in complex problem-solving scenarios.”

20. Describe a scenario where you utilized cross-functional collaboration to address a complex issue.

Cross-functional collaboration exemplifies a candidate’s ability to understand the multifaceted nature of complex issues and their capability to harness diverse expertise to forge solutions. This approach not only leads to more innovative outcomes but also exemplifies leadership qualities and adaptability.

When responding to this question, candidates should select a scenario that highlights their role in facilitating and encouraging teamwork across different business areas. They should articulate the challenge clearly, detail the collaborative process, and explain how they engaged with others to leverage their unique skills. It’s important to emphasize the outcome of the collaboration and reflect on what was learned from the experience.

Example: “ In a scenario where our product launch was jeopardized by unforeseen supply chain disruptions, I spearheaded a cross-functional task force to mitigate the risks. This involved engaging with procurement, logistics, marketing, and product development teams. By fostering an environment of open communication and shared goals, we collectively identified alternative suppliers and adjusted our production timelines.

I facilitated brainstorming sessions that leveraged the procurement team’s expertise in vendor management, logistics’ insights into transportation challenges, and product development’s flexibility in adjusting specifications. The marketing team, meanwhile, crafted communication strategies to manage customer expectations. This synergy not only resolved the immediate crisis but also resulted in a more resilient supply chain strategy. The product launched with minimal delay, and the experience underscored the value of cross-departmental agility and proactive planning.”

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26 Expert-Backed Problem Solving Examples – Interview Answers

Published: February 13, 2023

Interview Questions and Answers

Actionable advice from real experts:

Biron Clark

Former Recruiter

Contributor

Dr. Kyle Elliott

Career Coach

Hayley Jukes

Editor-in-Chief

Biron Clark , Former Recruiter

Kyle Elliott , Career Coach

Hayley Jukes , Editor

As a recruiter , I know employers like to hire people who can solve problems and work well under pressure.

 A job rarely goes 100% according to plan, so hiring managers are more likely to hire you if you seem like you can handle unexpected challenges while staying calm and logical.

But how do they measure this?

Hiring managers will ask you interview questions about your problem-solving skills, and they might also look for examples of problem-solving on your resume and cover letter. 

In this article, I’m going to share a list of problem-solving examples and sample interview answers to questions like, “Give an example of a time you used logic to solve a problem?” and “Describe a time when you had to solve a problem without managerial input. How did you handle it, and what was the result?”

• Problem-solving involves identifying, prioritizing, analyzing, and solving problems using a variety of skills like critical thinking, creativity, decision making, and communication.
• Describe the Situation, Task, Action, and Result ( STAR method ) when discussing your problem-solving experiences.
• Tailor your interview answer with the specific skills and qualifications outlined in the job description.
• Provide numerical data or metrics to demonstrate the tangible impact of your problem-solving efforts.

What are Problem Solving Skills? 

Problem-solving is the ability to identify a problem, prioritize based on gravity and urgency, analyze the root cause, gather relevant information, develop and evaluate viable solutions, decide on the most effective and logical solution, and plan and execute implementation. 

Problem-solving encompasses other skills that can be showcased in an interview response and your resume. Problem-solving skills examples include:

• Critical thinking
• Analytical skills
• Decision making
• Research skills
• Technical skills
• Communication skills
• Adaptability and flexibility

Why is Problem Solving Important in the Workplace?

Problem-solving is essential in the workplace because it directly impacts productivity and efficiency. Whenever you encounter a problem, tackling it head-on prevents minor issues from escalating into bigger ones that could disrupt the entire workflow. 

Beyond maintaining smooth operations, your ability to solve problems fosters innovation. It encourages you to think creatively, finding better ways to achieve goals, which keeps the business competitive and pushes the boundaries of what you can achieve. 

Effective problem-solving also contributes to a healthier work environment; it reduces stress by providing clear strategies for overcoming obstacles and builds confidence within teams. 

Examples of Problem-Solving in the Workplace

• Correcting a mistake at work, whether it was made by you or someone else
• Overcoming a delay at work through problem solving and communication
• Resolving an issue with a difficult or upset customer
• Overcoming issues related to a limited budget, and still delivering good work through the use of creative problem solving
• Overcoming a scheduling/staffing shortage in the department to still deliver excellent work
• Troubleshooting and resolving technical issues
• Handling and resolving a conflict with a coworker
• Solving any problems related to money, customer billing, accounting and bookkeeping, etc.
• Taking initiative when another team member overlooked or missed something important
• Taking initiative to meet with your superior to discuss a problem before it became potentially worse
• Solving a safety issue at work or reporting the issue to those who could solve it
• Using problem solving abilities to reduce/eliminate a company expense
• Finding a way to make the company more profitable through new service or product offerings, new pricing ideas, promotion and sale ideas, etc.
• Changing how a process, team, or task is organized to make it more efficient
• Using creative thinking to come up with a solution that the company hasn’t used before
• Performing research to collect data and information to find a new solution to a problem
• Boosting a company or team’s performance by improving some aspect of communication among employees
• Finding a new piece of data that can guide a company’s decisions or strategy better in a certain area

Problem-Solving Examples for Recent Grads/Entry-Level Job Seekers

• Coordinating work between team members in a class project
• Reassigning a missing team member’s work to other group members in a class project
• Adjusting your workflow on a project to accommodate a tight deadline
• Speaking to your professor to get help when you were struggling or unsure about a project
• Asking classmates, peers, or professors for help in an area of struggle
• Talking to your academic advisor to brainstorm solutions to a problem you were facing
• Researching solutions to an academic problem online, via Google or other methods
• Using problem solving and creative thinking to obtain an internship or other work opportunity during school after struggling at first

How To Answer “Tell Us About a Problem You Solved”

When you answer interview questions about problem-solving scenarios, or if you decide to demonstrate your problem-solving skills in a cover letter (which is a good idea any time the job description mentions problem-solving as a necessary skill), I recommend using the STAR method.

STAR stands for:

It’s a simple way of walking the listener or reader through the story in a way that will make sense to them. 

Start by briefly describing the general situation and the task at hand. After this, describe the course of action you chose and why. Ideally, show that you evaluated all the information you could given the time you had, and made a decision based on logic and fact. Finally, describe the positive result you achieved.

Note: Our sample answers below are structured following the STAR formula. Be sure to check them out!

EXPERT ADVICE

Dr. Kyle Elliott , MPA, CHES Tech & Interview Career Coach caffeinatedkyle.com

How can I communicate complex problem-solving experiences clearly and succinctly?

Before answering any interview question, it’s important to understand why the interviewer is asking the question in the first place.

When it comes to questions about your complex problem-solving experiences, for example, the interviewer likely wants to know about your leadership acumen, collaboration abilities, and communication skills, not the problem itself.

Therefore, your answer should be focused on highlighting how you excelled in each of these areas, not diving into the weeds of the problem itself, which is a common mistake less-experienced interviewees often make.

Tailoring Your Answer Based on the Skills Mentioned in the Job Description

As a recruiter, one of the top tips I can give you when responding to the prompt “Tell us about a problem you solved,” is to tailor your answer to the specific skills and qualifications outlined in the job description. 

Once you’ve pinpointed the skills and key competencies the employer is seeking, craft your response to highlight experiences where you successfully utilized or developed those particular abilities. 

For instance, if the job requires strong leadership skills, focus on a problem-solving scenario where you took charge and effectively guided a team toward resolution. 

By aligning your answer with the desired skills outlined in the job description, you demonstrate your suitability for the role and show the employer that you understand their needs.

Amanda Augustine expands on this by saying:

“Showcase the specific skills you used to solve the problem. Did it require critical thinking, analytical abilities, or strong collaboration? Highlight the relevant skills the employer is seeking.”  

Interview Answers to “Tell Me About a Time You Solved a Problem”

Now, let’s look at some sample interview answers to, “Give me an example of a time you used logic to solve a problem,” or “Tell me about a time you solved a problem,” since you’re likely to hear different versions of this interview question in all sorts of industries.

The example interview responses are structured using the STAR method and are categorized into the top 5 key problem-solving skills recruiters look for in a candidate.

1. Analytical Thinking

Situation: In my previous role as a data analyst , our team encountered a significant drop in website traffic.

Task: I was tasked with identifying the root cause of the decrease.

Action: I conducted a thorough analysis of website metrics, including traffic sources, user demographics, and page performance. Through my analysis, I discovered a technical issue with our website’s loading speed, causing users to bounce. 

Result: By optimizing server response time, compressing images, and minimizing redirects, we saw a 20% increase in traffic within two weeks.

2. Critical Thinking

Situation: During a project deadline crunch, our team encountered a major technical issue that threatened to derail our progress.

Task: My task was to assess the situation and devise a solution quickly.

Action: I immediately convened a meeting with the team to brainstorm potential solutions. Instead of panicking, I encouraged everyone to think outside the box and consider unconventional approaches. We analyzed the problem from different angles and weighed the pros and cons of each solution.

Result: By devising a workaround solution, we were able to meet the project deadline, avoiding potential delays that could have cost the company $100,000 in penalties for missing contractual obligations.

3. Decision Making

Situation: As a project manager , I was faced with a dilemma when two key team members had conflicting opinions on the project direction.

Task: My task was to make a decisive choice that would align with the project goals and maintain team cohesion.

Action: I scheduled a meeting with both team members to understand their perspectives in detail. I listened actively, asked probing questions, and encouraged open dialogue. After carefully weighing the pros and cons of each approach, I made a decision that incorporated elements from both viewpoints.

Result: The decision I made not only resolved the immediate conflict but also led to a stronger sense of collaboration within the team. By valuing input from all team members and making a well-informed decision, we were able to achieve our project objectives efficiently.

4. Communication (Teamwork)

Situation: During a cross-functional project, miscommunication between departments was causing delays and misunderstandings.

Task: My task was to improve communication channels and foster better teamwork among team members.

Action: I initiated regular cross-departmental meetings to ensure that everyone was on the same page regarding project goals and timelines. I also implemented a centralized communication platform where team members could share updates, ask questions, and collaborate more effectively.

Result: Streamlining workflows and improving communication channels led to a 30% reduction in project completion time, saving the company $25,000 in operational costs.

5. Persistence 

Situation: During a challenging sales quarter, I encountered numerous rejections and setbacks while trying to close a major client deal.

Task: My task was to persistently pursue the client and overcome obstacles to secure the deal.

Action: I maintained regular communication with the client, addressing their concerns and demonstrating the value proposition of our product. Despite facing multiple rejections, I remained persistent and resilient, adjusting my approach based on feedback and market dynamics.

Result: After months of perseverance, I successfully closed the deal with the client. By closing the major client deal, I exceeded quarterly sales targets by 25%, resulting in a revenue increase of $250,000 for the company.

Tips to Improve Your Problem-Solving Skills

Throughout your career, being able to showcase and effectively communicate your problem-solving skills gives you more leverage in achieving better jobs and earning more money .

So to improve your problem-solving skills, I recommend always analyzing a problem and situation before acting.

 When discussing problem-solving with employers, you never want to sound like you rush or make impulsive decisions. They want to see fact-based or data-based decisions when you solve problems.

Don’t just say you’re good at solving problems. Show it with specifics. How much did you boost efficiency? Did you save the company money? Adding numbers can really make your achievements stand out.

To get better at solving problems, analyze the outcomes of past solutions you came up with. You can recognize what works and what doesn’t.

Think about how you can improve researching and analyzing a situation, how you can get better at communicating, and deciding on the right people in the organization to talk to and “pull in” to help you if needed, etc.

Finally, practice staying calm even in stressful situations. Take a few minutes to walk outside if needed. Step away from your phone and computer to clear your head. A work problem is rarely so urgent that you cannot take five minutes to think (with the possible exception of safety problems), and you’ll get better outcomes if you solve problems by acting logically instead of rushing to react in a panic.

You can use all of the ideas above to describe your problem-solving skills when asked interview questions about the topic. If you say that you do the things above, employers will be impressed when they assess your problem-solving ability.

More Interview Resources

• 3 Answers to “How Do You Handle Stress?”
• How to Answer “How Do You Handle Conflict?” (Interview Question)
• Sample Answers to “Tell Me About a Time You Failed”

About the Author

Biron Clark is a former executive recruiter who has worked individually with hundreds of job seekers, reviewed thousands of resumes and LinkedIn profiles, and recruited for top venture-backed startups and Fortune 500 companies. He has been advising job seekers since 2012 to think differently in their job search and land high-paying, competitive positions. Follow on Twitter and LinkedIn .

Read more articles by Biron Clark

About the Contributor

Kyle Elliott , career coach and mental health advocate, transforms his side hustle into a notable practice, aiding Silicon Valley professionals in maximizing potential. Follow Kyle on LinkedIn .

About the Editor

Hayley Jukes is the Editor-in-Chief at CareerSidekick with five years of experience creating engaging articles, books, and transcripts for diverse platforms and audiences.

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• Behavioral Interviews

Answering Problem-Solving Interview Questions: Tips and Examples

Problem-solving skills are difficult to describe and quantify: they’re a combination of different hard and soft skills such as logical inference, technical knowledge, adaptability and innovation, leadership potential, decision-making, productivity, and collaboration.

All are crucial for developing expertise and delivering results at work — especially when the going gets tough.

And because problem-solving is so important, you’re almost guaranteed to get asked about it in a job interview. Read on, and make sure no problem-solving question catches you off guard.

In this article, you’ll learn:

• How to answer problem-solving job interview questions
• Types of problem-solving questions
• Why recruiters ask these questions and what your answers might reveal
• Sample answers for the main types of problem-solving questions

Want to get an offer after every interview? Our interview prep tool will guide you through all the questions you can expect, let you record and analyze your answers, and provide instant AI feedback. You’ll know exactly what to improve to turn your next interview into a job.

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How to Answer Problem-Solving Job Interview Questions

Here’s how to understand the intention behind problem-solving interview questions and create an informative answer that will highlight your expertise and potential.

Understand the problem-solving question and why recruiters ask it

Reflect on your thought process, be specific, follow up with clear outcomes, use the star method.

Hiring managers and recruiters want to know how you identify roadblocks, analyze information, and overcome challenges. These challenges can vary from specific, technical issues to more general issues like improving company processes or handling interpersonal relationships.

To put these skills to the test, recruiters use “problem-solving” job interview questions, also known as analytical questions. Here are some common ones:

• Tell me about a situation where you had to solve a difficult problem.
• Give me a specific example of a time when you used good judgment and logic in solving a problem.
• Describe a time when you didn’t know how to solve a problem. What did you do?
• Describe how you approach a complex or difficult problem.

Here’s what these questions help recruiters discover:

Your adaptability and innovation

Are you an out-of-the-box thinker who’s open to new ideas and who can handle uncharted waters easily?

Efficiency and productivity

Are your problem-solving skills contributing to the team’s performance, removing bottlenecks, smoothing out processes, and keeping projects on track?

Collaboration and communication

Are you successfully collaborating with others to find solutions? Are you handling people-related problems effectively?

Decision-making

Can you efficiently evaluate different options and reach a decision independently? Can you make sound decisions to minimize risks and maximize benefits and opportunities?

Leadership potential

Are your problem-solving skills so good that they open up new opportunities for you to move in the leadership direction ?

Problem-solving interview questions are not tied to a specific role and industry. Mastering your problem-solving skills will help you stand out from the competition and be more successful in your role, whatever it may be.

And if you need help with answering other common interview questions, sign up for our free course !

Be mindful of your thought processes when you face a difficult problem.

Is your initial reaction to panic or are you calm and enthusiastic to tackle it? Is the problem stopping you from focusing on everything else you’re working on? Do you look at the problem as a whole or do you break it down?

Understanding how you think and approach the problem will help you know yourself and improve your problem-solving skills, but it’ll also make it easier to answer these tricky questions during an interview.

Tailor your answers to problem-solving interview questions so that you cover specific details, actions, and skills relevant to the position. If possible, list the results and share lessons learned from an experience you’re describing.

We’re not saying you should lie and make up a story about your problem-solving skills for each position you apply for; remember that this is a broad set of skills and you surely have something relevant from your past experience that you can bring up.

💡 For example, if you’re a Customer Service Representative applying for the same role in another company, you can speak about how you solved a customer’s problem or how you helped the team switch to a new CRM tool and transfer all the data.

💡 If you’re applying for a leadership role in the customer service field, you can speak about how you handled an interpersonal problem within a team or how you spotted bottlenecks and modified processes to make the team more efficient.

💡 If you’re moving to a Sales position, you can highlight your selling experience and talk about a time when you had to solve a customer’s problem and you managed to upsell them in the process.

Prove you have outstanding problem-solving skills by listing clear outcomes for every problem you solved. They can be quantitative or qualitative.

💡 Fixed a process? Say that it improved team productivity by X%.

💡 Handled a difficult client? If they became a VIP customer later on, mention it.

💡 Resolved a conflict? Describe how the experience helped you strengthen the bonds in a team.

💡 Solved a complex technical problem? Say that you got a bonus for it, or that you expanded and improved the existing documentation to help coworkers in the future.

Whenever possible, use the STAR (situation-task-action-result) method in your answer:

• (S) ituation: Describe the situation and provide context.
• (T) ask: What tasks you planned on doing to tackle the issue, your contribution.
• (A) ction you took (step-by-step).
• (R) esult of your efforts.

It’ll help you create a well-rounded answer that’s informative and engaging. Plus, using this method to prepare answers in advance will help you memorize the story quickly and easily.

✅ Bear in mind that not every problem-solving interview question can be answered with a STAR method. Some questions will be very specific and will ask for quick and short information about a certain tool or similar. Other questions, the ones beginning with “Give me an example when…” or “Tell me about a time when…” will be the perfect opportunity to use the STAR method.

Also, remember that there’s never a single correct answer to a problem-solving question, just like there usually are multiple solutions to a given problem — a study on the hospitality industry revealed that the most successful problem-solving strategies applied in the workplace were always very specific to given circumstances.

Questions about your problem-solving skills are just one group of the standard interview questions, you can be almost sure you will get asked. Prepare for other interview “classics” with our dedicated guides:

• Tell Me About Yourself: Sample Answers
• Where Do You See Yourself in 5 Years?
• Why Did You Leave Your Last Job?
• What Are Your Strenghts?
• What Is Your Greatest Weakness?
• How Do You Handle Conflict?
• Why Should We Hire You?
• Why Do You Want to Work Here?

If prepping for a video interview, learn what to expect from this guide: Video Interviewing Tips & Tricks

And if you’re interested in interviewing for specific positions, see:

• Sales Interview Questions and Answers
• Customer Service Interview Questions and Answers
• Customer Service Manager Interview Questions and Answers
• Behavioral Interview Questions for Customer Service

Types of Problem-Solving Job Interview Questions

How do you approach complex problems.

• Can you provide an example of a challenging issue you’ve encountered and how you resolved it?

How do you prioritize multiple tasks when faced with tight deadlines?

• Tell me about a time when you faced a difficult problem at work. How did you solve it?
• Tell me about a time when your team faced a problem and you helped to find a solution.

Describe a situation in which you received criticism for your solution to a problem. How did you handle that?

Can you provide an example of when you had to collaborate with a team to solve a work-related problem.

• Can you describe a situation where you had to use your problem-solving skills to make a decision?

How would you respond if a high-priority project was suddenly delayed, jeopardizing the deadline?

Imagine a scenario where your manager was unavailable, but a client had an urgent issue – what would you do, if you encountered a high-stress situation that required you to stay calm and focused, how would you handle it.

• Imagine you’re faced with a tight deadline, but you’ve encountered a significant roadblock. How would you handle this situation?
• How would you assess and resolve a performance issue in a web application?
• Describe your approach to troubleshooting a networking issue that spans multiple devices.
• How would you approach debugging a piece of software with limited documentation?
• How would you deal with an angry VIP customer if your boss was away?
• What would you do if you noticed a decline in the ROI of your team?
• How would you troubleshoot an error in a software product that has been released to customers?

1. General problem-solving questions

These questions aim to discover your general approach to problems and challenges.

Interviewers want to know how you approach the process of solving complex problems. Do you jump straight into it or do you take a step back, break the problem down into manageable components, analyze the info you have, and then dive in?

Can you provide an example of a challenging issue you’ve encountered and how you resolved it?

Can you assess a situation and find the most appropriate solution? Can you handle the pressure? Do you take the lead during difficult times? Are you able to take responsibility for the outcomes?

This question is more specific than the previous one, so make sure you think about a situation in advance and prepare your answer using the STAR method.

Big Interview’s Answer Builder can help you shape your answer. You’ll be able to list and filter the points you’d like to mention, add details and rearrange the order to create a compelling story.

Plus, you’ll get bite-sized tips on how to answer the most common interview questions while you’re in the Builder.

Recruiters want to know how you set criteria based on which you’ll set priorities, how and if you juggle between multiple tasks, and how you communicate and collaborate with other people involved.

General problem-solving sample answer

“Tell me about a time when you faced a difficult problem at work. How did you solve it?”

Behavioral questions about problem-solving

Behavioral questions ask for specific situations from your past in which you displayed a certain behavior. Based on it, recruiters hope to predict how you’ll perform in the future.

Tell me about a time when your team faced a problem and you helped to find a solution

This one’s asked to assess your teamwork and cooperation skills in tough situations.

Interestingly, a 2015 study on problem-solving in the workplace showed that when it comes to expertise-related problems, employees rarely relied on trial-and-error or information retrieval as modes of problem-solving.

Instead, they mostly relied on help from others, that is, their coworkers who they believed were experts on the subject matter.

This puts emphasis on the importance of teamwork and collaboration in problem-solving. And you certainly noticed how easier it gets to solve a problem (or brainstorm a new idea) as a group, when different individuals bring fresh, unique ideas to the table.

So, recruiters want to know if you’d be cooperative and open to a teamwork experience, and these factors might hint at how you’ll fit in with the team.

This one checks how you handle feedback and criticism — it’s challenging, but it’s essential for growth.

In your answer, make sure you depict a situation in which you demonstrated that growth mindset and the ability to see that taking criticism is not a sign of weakness (or a personal attack on you) but a unique opportunity to learn something new.

Similarly to the first question in this group, this one aims to see how you perform in a team and solve problems collectively.

According to a study , in a team, task completion can be independent , when each team member completes their own activities, sequential , when activities go from one team member to another, reciprocal , when activities are done back-and-forth between team members, or intensive , when all team members work on activities and problem-solving simultaneously.

Recruiters want to get to know more about your ideal teamwork process model and how you connect with others to solve problems.

Your answer will tell them if you’re a good team problem-solver, team player, and if you’re able to give and share credit, as well as take responsibility if something goes wrong.

Behavioral problem-solving sample answer

“Can you describe a situation where you had to use your problem-solving skills to make a decision?”

Situational problem-solving questions

Situational problem-solving questions put you in a hypothetical situation, present a problem, and ask for your opinion/solution.

Even if you haven’t encountered a similar situation in the past, it will help you to draw parallels from your experience to create answers to these questions.

Your answer to this question will tell recruiters about your flexibility, time and task organization, prioritization, as well as how you handle pressure.

An ideal employee will be able to think quickly and adapt to unforeseen circumstances, all the while remaining calm and composed. You’ll want to aim at displaying these qualities in your answer.

Taking the lead and taking calculated risks shows that a person has outstanding problem-solving skills and is not afraid to take initiative, which shows leadership potential.

Your answer to this question needs to demonstrate your ability to quickly analyze information, weigh pros and cons of a situation, and make decisions on the spot. This is especially important if you’re applying for leadership positions, like a team leader or a project manager.

Recruiters and hiring managers want to assess your ability to handle stress, make rational decisions, and maintain a focused approach in tricky, high-pressure situations.

Make sure to provide them with relevant examples from your past that will paint a picture of your skills and abilities. This is especially relevant for high-pressure positions such as police officers, lawyers, financial analysts, and similar.

Situational problem-solving sample answer

“Imagine you’re faced with a tight deadline, but you’ve encountered a significant roadblock. How would you handle this situation?”

Technical questions about problem-solving

Technical problem-solving questions are based on the technical knowledge that underlies each role. They aim to check your expertise or the means by which you connect the dots or obtain information if you don’t possess it.

Will you sort through the documentation to find a solution? Or is your first reaction to recall a past experience? Perhaps you prefer connecting with an expert or a coworker with more experience than you. Or you’re the type of person to synthesize your existing knowledge and try to find a solution through trial and error. Maybe you’ll turn to a book or a course? Whatever it is, recruiters would like to know.

There are many ways to solve these problems and your preferred strategies will give recruiters insight into how you think and act.

Examples of technical questions about problem-solving are:

💡 Bear in mind that, with the rapid development of AI, the majority of technical tasks might be overtaken by robots in the future. That’s why it’s important that you work on your non-technical skills, too. Employers are already admitting that problem-solving skills are the second most important skill they’re looking for. For this reason, researchers are working hard to find and develop frameworks for helping people improve their problem-solving capabilities — you can read more about it in this paper on problem-solving skills among graduate engineers .

Technical problem-solving sample answer

“How would you troubleshoot an error in a software product that has been released to customers?”

✅ Pro tip: Practicing in advance is the only way to make sure your answer is flawless! The Mock Interview Tool will help you record your answer and get instant feedback on its quality and delivery. From power words and your pace of speech to “ummm” counter and eye contact, you’ll get help on how to improve in no time!

Our tool helped AJ land his first job in tech and get 7 job offers in the process . “I think Big Interview was super helpful in that aspect of having canned answers for every possible scenario and being in the moment of answering those questions.”, said AJ.

Problem-Solving Interview Questions: Popular Opinions vs. Expert Advice

Now that we covered different types of problem-solving questions and how to answer them, we decided to dive into popular forums and see what job-seekers have to say on this topic. We picked pieces of advice that resonated with the community and confronted them with expert-backed best practices. Let’s see where we stand.

IndianaJones Jr on Reddit said : “If I was an interviewer asking this question, I would expect a personalized answer relevant to yourself, not to specific projects. At least that’s my interpretation.

“What are your experiences in problem-solving?” 

Sample answer: Generally, when I’m working on a project I find it’s easier to start at the end and work backwards. I use that to get a broad strokes idea of where my work needs to take me on any particular project and then I head in that direction. I find that when I get to specific problems I can get too stuck on using tried and true methods so I try to encourage myself to use out-of-the-box solutions. For example [your example here]…”

Career expert comments:

The “bones” of this sample answer are solid. It puts emphasis on breaking down the candidate’s thought process and displays patterns through which the candidate solves problems and learns along the way. However, the most important part of the answer — the actual example of a candidate’s problem-solving skills put to practice — remains a placeholder. Remember, the more specific you get in your answer, the better the impression you make on the interviewer. So here, I recommend paying equal attention to a specific situation in which you solved a problem and using the STAR method to tell that story.

Ambitious_Tell_4852 , when discussing the question “Give an example of a challenge you faced and how you overcame it,” said: 

“Clearly, that is the standard trick question designed for a prospective new hire to tell a prospective employer about his/her professional weaknesses. Oldest “negative Nelli’’ question imaginable during the interview process. Always keep your answer thorough and positive albeit sickeningly sugar-coated! 😁”

This is, straight-out, a bad piece of advice. If an interviewer wants to hear about your weaknesses, they will ask “What is your greatest weakness?” 

A question about overcoming a challenge isn’t a trick question at all. I’d argue it’s actually an opportunity to share some of your proudest wins. But when it comes to answering this question, it’s true that your answers do need to be thorough and positive. This doesn’t mean you need to sugar-coat anything, though. Interviewers don’t want to hear you downplaying your challenges. On the contrary, they want to hear you speak about them honestly and explain what you learned from them. And being able to do so puts a healthy, positive spin on the situation. To put it shortly: provide a real example from your past, answer this question honestly, and emphasize the results and lessons learned. 

Here’s an opinion from a hiring manager, Hugh on Quora, about how to answer a question about a time you needed to solve a problem:

“It really doesn’t matter what the problem you describe is or how you solved it. What I am looking/listening for is 1) the size of the problem (the bigger, the better, a broken shoelace before going out on a date is not an impressive problem) and 2) a step-by-step process to a satisfactory solution (if suddenly all variables fell into place does not show me that you solved the problem — you were just there when it solved itself).

I am also looking/listening for an example of how you solve a problem after you are hired. I may have to explain it to my superiors, and I would like to know that I have a complete and accurate story to tell.”

Career expert comments:  

A good piece of advice from someone who has first-hand hiring experience. When talking about problem-solving, a detailed description of your process is key. The only thing I wouldn’t agree with is having to choose a “big” problem. If you do have experience solving a big problem, that’s great. But sometimes you won’t have a major problem to talk about, and it largely depends on your level of experience and your position. So pick a relevant difficulty, even if it’s not that big, in which you displayed skills relevant to the role you’re applying for.

• Problem-solving skills encompass your logical inference, technical knowledge, adaptability and innovation, leadership potential, decision-making, productivity, and collaboration.
• Because these skills are important in the workplace, there’s a variety of problem-solving interview questions recruiters will ask to assess you.
• Some of them include behavioral, situational, or technical problem-solving questions.
• In order to answer these questions, you need to be aware of your thought processes when faced with a problem.
• In your answer, be as specific as you can and use the STAR format whenever possible.
• Make sure to highlight outcomes, results, or lessons learned.
• As always, the best strategy is to anticipate these questions and prepare rough answers in advance. Including practicing your answer so you’re confident for your interview.

____________________

Need help with your job search? There are 3 ways we can help you:

• Tired of interviewing and not landing the job? Discover actionable lessons and interview practice here (Rated with 4.9/5 by 1,000,000 users).
• Learn how to talk about your proudest accomplishments without bragging or underselling yourself.
• Learn how to answer tricky questions about conflict resolution in the workplace.

How can I improve my problem-solving skills?

Stay in the loop with new technologies and trends. Accept challenges and problems as a way to grow, don’t panic over them. Acquire a systematic approach to analyzing problems, break them down into smaller components which will help you discover root causes and devise a solution plan. Practice logical thinking, evaluating evidence, and staying objective. And give yourself time. Perhaps not surprisingly, studies suggest that the more business experience you have, the better you become at problem-solving.

Are there specific resources available to practice problem-solving interview questions?

There’s a variety of resources available to you, such as courses and Youtube tutorials, Facebook/LinkedIn groups, forums such as Reddit and Quora, books, or online platforms like Big Interview. If you’re trying to develop technical problem-solving skills, you might benefit from relevant platforms’ knowledge bases or YT channels; but if you’re looking specifically for how to answer interview questions, platforms like Big Interview are the way to go.

How should I handle a question about a problem-solving scenario I have not encountered before?

Don’t be afraid to ask additional questions for clarification. If you’ve never dealt with this problem before, be honest about it but answer how you would solve the problem if you were faced with it today. Break the problem down into manageable steps, try to recall a similar situation from your own experience that could help you draw parallels, and propose several different solutions.

Can I talk about my problem-solving experiences derived from non-professional settings such as student projects?

Yes, especially if you’re a recent graduate or a candidate with limited experience. You can use experiences and examples from student projects, extracurricular activities, and you can even use examples from your personal life, as long as you present them in a professional manner and connect them to the position you’re applying for. Remember to highlight the results, as well as the skills that helped you solve the problem and that are relevant to the position you’re applying for.

Are there any common mistakes to avoid when answering problem-solving questions during an interview?

The most common mistake is not preparing in advance which causes rambling. You need to make sure that your answer is informative and well-structured, and that you’re not only presenting a solution but also laying down the steps to display your logical reasoning. Make sure not to forget to give credit to teammates if they contributed to solving the problem you chose to talk about. Finally, for a coherent and informative presentation, make sure you use the STAR method.

What can I do if I don’t know the answer to a technical problem-solving question in an interview?

Handle it professionally. You can always try to reach a conclusion by breaking down the problem and thinking out loud to show your thinking mechanism. Draw parallels between the problem at hand and another similar problem you encountered before. Lay down possible solutions, even if you’re not sure they’ll work, and be transparent — feel free to tell the recruiter you’re not sure how to answer it, but make sure you emphasize that you’re open to learning.

Can I ask for help or guidance from the interviewer during a problem-solving question?

Avoid asking for help directly, but ask for clarification in case something is unclear or if you need additional information. Sometimes, the interviewer will take the initiative and provide you with hints to encourage you and see how you think.

How can I demonstrate creativity and resourcefulness when answering problem-solving questions?

It’s all about storytelling! Preparing in advance will provide some space for displaying your creativity. You can do it by making fun analogies or drawing parallels from well-known situations; or making pop-culture references.

Maja Stojanovic

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25 Problem-Solving Interview Questions And Sample Answers

Every day we face a ton of mishaps — from a glitching messenger app to a compliance update, sending your industry into chaos. Compound this with rapid technology change and shifting customer behaviors, and it becomes apparent that strong problem-solving skills are highly important in the workplace.

So much so that 60% of employees want to see evidence of problem-solving skills when evaluating candidates. In interviews, candidates will be asked problem-solving questions . 

In this post, we provide common problem-solving interview questions employers use to screen candidates (with sample answers!). But first, let’s recap the basics. 

What Are Problem-Solving Interview Questions?

Problem-solving interview questions assess critical thinking, data analysis, and decision-making abilities. Candidates face hypothetical situations or case problems to test their analytical , critical thinking , and conceptual skills . 

Nail the problem-solving questions, and you’re likely to get the role: 70% of employers consider strong critical thinking abilities as a huge indicator of job success. 

Why Would Employers Ask Problem-Solving Questions During an Interview?

Problem-solving questions are a good way to evaluate your ability to overcome work challenges. Most employers want to be sure you can resolve issues and move past bottlenecks independently.

In other words: They want to see how you apply deductive reasoning or analytical frameworks to determine the root cause of the problem and then determine the best solution for troubleshooting.

The purpose of interview questions for problem-solving may also vary depending on the role. 

• For customer-facing roles, problem-solving questions are a great way to assess conflict management and issue-resolution skills. 
• For management roles , they provide insights into the candidate’s strategic thinking and planning abilities. 
• For technical roles , these help evaluate your approaches to issue troubleshooting and process optimization. 

In every case, the employer expects to see how you apply your cognitive, analytical, communication, and decision-making skills.

Popular Types of Problem-Solving Interview Questions (and Answers) 

Because problem-solving assumes using a range of hard and soft skills , there are multiple types of interview questions employers may ask. To help you practice, we organized popular problem-solving interview questions into different groups. 

Situational Interview Questions

Situational interview questions ask you to describe your line of thinking and actions in a certain setting. Most ‘mock’ situations will be directly related to your role. For example, as a social media marketing manager you may get asked “What would you do if you noticed a typo in an update 10 hours after publishing when people have already been commenting on it? 

The best approach to situational problem-solving questions is using the STAR interview method . First, describe the situation. Next, talk about the task (problem) you’ve had. Then explain what actions you took. Finally, conclude with an outcome (result) gained. 

Here are several sample problem-solving questions with answers for this category. 

A customer asks for a product, but it’s out of stock. They’re unhappy. How would you respond? 

For customer-facing roles, you may be probed with a problem-solving interview question presenting some sort of a customer issue. Such questions are also common in the hospitality, restaurant, and retail industries among others.

Your goal is to showcase your stellar customer service and conflict resolution skills. 

Sample answer: 

First, I’d ask the customer if they’d be open to some alternatives — and provide a range of similar products we currently have in stock. If neither works for them, I’d look up the restock information and offer to put them on a notification list. Or, if they are open to that — suggest placing a backorder. If they are still not happy, I’d politely ask them to wait for a moment and approach the manager about the possibility of issuing a discount for them or offering free expedited shipping once the product is back in stock.

You are last to leave the office, but can’t find your keys. No one else is around. What would you do?

This is another sample situational interview question, prompting you to talk about your approaches to responding to unexpected circumstances. The other party wants to understand whether you’d be following the protocol or acting erratic (or unprofessional).

Here’s how you should answer this question:

Well, I’d first re-check if I haven’t misplaced my keys and search all my belongings. If I truly don’t have them on me, I can’t leave the office without properly securing it, right? So I’d try calling my manager to see if they could help — or another employee, whom I know to leave close by. I believe one of them would be able to come and help me out or direct me towards the right HR person to contact about this.

You’ve hatched a detailed plan. But there were some last-minute changes from the senior stakeholder, affecting your timeline. How would you respond?

Not all projects go as planned. The purpose of this question is to test your adaptability skills. The interviewer also wants to understand whether you’ll push back on the change or try to implement it even if that would result in extra work for you. 

Sample answer:

 This happened quite a few times in my last job, where the CEO liked to propose last-moment tweaks to investor reports. At first, I just went along and adjusted the copy and design myself before publishing. After the second time, I started sending an investor report draft to the CEO 7 days before the publishing date and set a hard deadline for her edits. This helped fix the issue. 

You and your team are stuck in a traffic jam. You are running late for an important client meeting. What would you do?

That’s another common situation, that plenty of people can relate to. The interviewer wants to see a demo of your communication and on-the-sport decision-making skills. 

Assuming I’d be still late if I walk or use public transport, I’d do this: Phone in the client with my apologies. Then propose to either order lunch/refreshments for them while they’re waiting or propose to start the meeting on video conferencing from the car if that’s possible. 

Scenario-Based Interview Questions 

Scenario-based interview questions present you with a specific problem the interviewer asks you to solve.  Rather than assessing your immediate response, problem-solving scenarios aim to test your and ability to strategize.  In most cases, there’s no right or wrong answer to such questions. Your goal is to demonstrate your thought process. 

Below are several examples of problem-solving scenarios for interviews. 

You have two vendors: One has lower prices and another proposes faster shipping. Which one would you pick and why? 

Many interviewers like to pose such questions to evaluate a candidate’s decision-making skills. The interviewer wants to understand how you access different options when making operational calls. Give them a walkthrough.

I’d check two metrics first — planned deadlines and current budgets. If a later delivery doesn’t affect the manufacturing schedule, I’d go with a cheaper vendor. If the materials are time-sensitive, I’d approach the CFO regarding the matter and explain why paying a higher supply price is more favorable than risking manufacturing delays (and bearing direct and indirect costs of that). To make my case, I’d use ERP data and a business intelligence app to model different scenarios.

You need to kick off the project but don’t have full data. What are your next steps? 

For most companies, the current economic realities are rather volatile — from ongoing supply chain disruptions to rapid changes in consumer preferences. Thus, operational decisions have to be taken fast, often with incomplete data. 

By posing this question, the interviewer likely wants to assess your general business acumen skills, as well as approaches to strategic planning. 

Sample answer

As a marketing manager, I fully understand that good data may not always be available. In such cases, I try to generate my own data and test assumptions. First, I try to split-test different types of creative and run them by a sample target audience group. Based on the response rates (e.g. average click-through rates), I then select the main creative to use in the campaign.

A senior colleague asks for your recommendation on a new policy. How would you prepare it?

A good answer to this problem-solving interview question will include a list of steps you’d follow and the type of resources you’d use to make an informed decision. Explain how you usually collect data, make assessments, and synthesize findings to present them to others. 

I’d kick things off with an impact assessment to understand the context, objectives, and outcomes of the proposed change. I’d model different scenarios using a custom script on Power BI that I’ve made. Once I have the hard numbers (e.g., impact on revenue, efficiency, cost savings), I’d analyze the cultural impact of policy change. That usually involves conversations with other stakeholders and department heads. I’d incorporate their feedback and provide summarized findings to the colleague. 

You’re asked to identify cost-saving opportunities for a company. As you review the financial statements, you notice that operating expenses have increased significantly over the past quarter. How would you approach this? 

This is an example of a precise scenario-based question you may get for a financial analyst or accounting role . Other positions also receive similar questions, based around a difficult on-the-job situation. Your goal is to demonstrate your approach to issue resolution. 

I would first analyze all the groups of expenses to determine what drives the increase. If the company is spending more to grow, I’d calculate the ROI of that spending to justify it or, on the contrary — challenge it. If the cost inflation is due to excessive spending on low-value initiatives, I’d suggest several optimization strategies.

Behavioral Problem-Solving Interview Questions 

Behavioral problem-solving questions aim to learn more about your personality. They encourage you to provide examples of how you’ve acted in the past and showcase your general attitudes towards different challenging situations.

These provide room to demonstrate your self-management skills and mental resilience. So be sure to prepare some problem-solving examples for interviews beforehand. 

Tell me about the time you’ve faced a major challenge at work

This question can be more context-specific. For example, the interviewer may prompt you to talk about meeting an unrealistic deadline, resolving a professional mishap, or dealing with another type of out-of-the-ordinary work situation. In every case, you must not just describe the problem, but communicate what you’ve done to resolve it. 

My sales team spent 6+ months preparing for a major demo for this manufacturing client. It was an important strategic deal for Acme Inc. Two days before the presentation, the main Account Manager fell sick with COVID-19 and couldn’t do the meeting. Since I worked closely with him, I volunteered to moderate the presentation and facilitate the discussion. We’ve notified the client team about the changes and I’ve invited their management to a quick lunch a day ahead to meet up and “break the ice”. Then helped negotiate. We’ve successfully closed this deal.

What’s your standard approach to resolving blockers at work? 

The answer to this problem-solving interview question will be somewhat different for regular employees and managers. As a regular employee, you should focus your reply on your organizational skills . As a manager, you should lean more towards your administrative and leadership skills . 

Below is a sample answer from a manager’s perspective: 

I’d describe my management style as a facilitator. As a UX Design Lead, I spend a lot of time prioritizing our backlog in line with the company-wide product roadmap and collecting regular input from other teams. Based on it, I set different levels of priorities for design tasks and map dependencies between them. Then I communicate the main priorities in this Sprint to the design team every 2-3 months. Weekly, I go through the work backlog to analyze progress and reach out to individual members on status reports. If the person is stuck, I try to figure out the root cause for that first, then get back to them with different suggestions on how to move forward.

What does “being resourceful” mean for you? 

Employers want autonomous go-getters, who know how to accomplish tasks, given the existing constraints. The hiring manager wants to understand how you make the max out of the available resources. Illustrate this with a quick example.

I treat constraints as an opportunity to be creative and innovate with frugality. I maintain an inventory of all creative assets available to me and like recycling content for different channels. For example, one podcast episode = 1 more blog post, 5 social media updates, and a collection of quotes the team can then use for other marketing assets without bothering the SME again. 

Could you exemplify your “self-sufficiency” abilities? How do you ensure high personal performance? 

This interview question prompts you to talk about your approach to staying motivated and methodical in your work. The interviewer wants to understand how you solve problems on your own and ensure that temporary setbacks don’t affect your performance.

I’ve been working remotely for three years now and my current employer prioritizes async communication, so I’m used to solving issues on my own. When I’m dealing with a coding problem, I usually head to Stackflow exchange to see if there are existing threads, plus search for reference architecture of similar solutions. There’s so much information available these days, so it’s easy to find answers to even the most niche problems. 

Problem-Solving Questions for Teamwork

A lot of issues arise due to misunderstanding and interpersonal dynamics. The employer wants to understand that you can diffuse tensions, handle arguments, and prevent conflicts professionally. So be prepared to answer some problem-solving interview questions around teamwork.

Your colleague proposes an alternative approach. The team can’t decide between your idea and theirs. What would you do? 

Here the interviewer wants to see how you reach consensus. Few teams like managers with their “my way or the highway” attitude. Your goal is to show that you’re not making decisions with your ego. 

I’d once again analyze both approaches holistically together with the team, pointing out the strengths and weaknesses of each. I always encourage everyone to probe my ideas, even though I’m a Senior Architect. Then ask again to contribute further thoughts and vote for the best option.

How do you usually handle workplace conflict between employees of the same level? 

A variation of such interview questions is common for managerial roles. After all, much of your job involves team-building. A good answer will include an example from your experience, demonstrating your conflict resolution strategies. 

I would have informal conversations with both at first to understand the source of animosity. In my last role, I had a UX designer and front-end developer constantly clash due to differences in communication styles. The developer lacked active listening skills and the designer wasn’t best at expressing their thoughts verbally. I’ve suggested they start a shared handover documentation file, where both documented the requirements from each side and leave helpful notes on design animation or tech constraints/compromises. Matters got better after this.

One of your team members is underperforming. This negatively impacts the group dynamic. How would you address this issue?

According to Gallup, 70% of the variance in team engagement is determined by the manager. Hence, employers want to ensure that you can identify and effectively address performance issues. The best answer to this interview question will include an example from your past work. 

A couple of months ago, I noticed that one of our senior developer’s velocity fell by almost 20%. Her code commits were also getting rejected by our CI/CD pipeline at the unit testing stage more often, slowing up the release cycle. Sarah was going through some family issues as learned in a 1:1. I suggested she take a 7-day PTO and also reminded her that we have free mental counseling available. She signed on for a couple of sessions and returned to her best in two weeks.

A stakeholder comments on the quality issues in your project. But these are not your team’s fault. How would you address their concerns while maintaining high team morale? 

Lack of appreciation and recognition of efforts from senior stakeholders can weigh heavily on the teams’ morale and, by proxy, performance. The purpose of this question is to test how you can advocate for your team. Your answer must demonstrate high emotional intelligence and professionalism in managing expectations. 

I would have a private conversation with the person to better understand the source of their concerns about quality. Then explain to them what part of work my team is responsible for and how this relates to the quality issues origination. I would then reassure them that I would speak to the manager, responsible for that line of work myself, and we’ll jointly work on optimizing this problem.

Problem-Solving Exercises 

Some interviewers also like to throw in a couple of weird interview questions , aimed at challenging your on-the-stop problem-solving skills. For example, Jeff Bezos once asked an interviewee to try counting the number of windows in Seattle. While the question may sound absurd, it gives the interviewer a good idea of how you structure your reasoning and employ logical thinking skills. 

In other cases, an interview may include several problem-solving exercises — cognitive puzzles or quiz-style questions you need to complete within a certain time. Some of these may require you to do some arithmetics to arrive at a precise answer. Others are just meant to test your logical reasoning abilities. 

Examples of problem-solving exercises for an interview: 

• Can you count how many tennis balls would fit into this room? 
• As a pizza delivery man, how would you benefit from scissors?
• You have 1000 bottles of wine, and one of them is poisoned. You also have ten rats to test which bottles are poisoned. What’s the fastest way to find a poisoned bottle?
• You have 3 critical production tasks, requiring the same specialized equipment, but you can only afford to rent one at a time. How will you prioritize and schedule tasks to optimize resources? 
• You have 3 containers with 20 balls. You have enough room to sort all balls of the same color into separate containers. How will you make sure that each container only has balls of the same time and that no two balls of the same type end up in different containers? 

Case Studies 

Case studies (or case problems) are context-rich, mock business scenarios, designed to test your problem-solving skills. They are common for roles in the consulting and financial sectors. However, many IT companies have also adopted them into their interviewing process.

Generally, you have 15 minutes to review the case study and ask supporting questions from the interviewer. Then another 15 to 30 minutes to prepare your answer. These tasks demand good business acumen — an understanding of the typical business goals and commercial awareness of the market and operating model. 

Your goal is to demonstrate that you understand the key issues and have a structured approach to finding the solution. You need to demonstrate which factors you’ve considered and their implication for the business. Then provide high-level recommendations, based on the data you have. 

Sample case studies for an interview: 

• If you were a competitor entering a new regional market, how would you convince customers to select our product? 
• A sports brand wants to launch an online employee advocacy program, where employees act as micro-brand ambassadors — showcase the goods on their social media and provide customer advisory. How would you recommend them to structure this initiative? 
• A French wine producer wants to enter the Australian market. Prepare a summary, explaining why the market may be a good choice for them and which products may have the highest chance of success. 
• A friend asks for your advice: They want to launch a new vegan DTC cosmetics brand. What type of go-to-market strategy would you recommend?

You can also find more sample case study interviews to practice at websites from big consulting firms like Bain , BCG , or Deloitte .   

How To Approach Problem-Solving Interview Questions?

When presented with any type of a problem-solving interview question your main goal is to narrate how you’ll use your analytics, situational analysis, and critical-thinking skills to best navigate the matter. You should always clearly communicate what you plan to do and why. Then highlight the outcome you’d aim to achieve. 

Demonstrate structured thinking and a logical progression in your response:

• Reiterate the problem and ask clarifying questions if necessary. 
• Explain your first action. Mention why you’ve chosen it over the others. 
• Be precise with your arguments. State what data you’ve used for decision-making.
• Explain your next steps and/or alternative course of action if the first option fails to work. 
• Summarize the outcome you’ve achieved or expect to achieve as a result.  

Remember: the interviewer doesn’t expect you to come up with a highly elaborate multi-step roadmap. They just want to hear how you’ve solved similar issues in the past and how you might react to new challenges!

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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5 problem-solving questions to prepare you for your next interview

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What is problem-solving, and why do hiring managers care so much about it?

How to answer problem-solving questions

Common problem-solving questions and answers, things to avoid when answering problem-solving questions, how to prepare for problem-solving interview questions, problem solved.

“How would you approach telling a manager that they’ve made a mistake ?” 

Hard problem-solving questions like these can catch you off guard in a job interview. They’re hard to prepare for if you don’t know they’re coming, and you might not even see why they’re relevant to the job.

Even the most experienced interviewees might feel like they’re giving a bad interview if they stumble on questions like these.

Preparing and practicing hard questions is one way to ease your fears. Learn to dissect what a hiring manager is really asking and answer problem-solving questions with confidence. 

What is problem-solving, and why do hiring managers care so much about it? 

Problem-solving is holistically understanding a problem, determining its cause, and identifying creative solutions . Many, if not most, job descriptions ask for problem-solving skills because regardless of industry, they’re an asset in the workplace.

Startups and tech companies like Google famously pose critical thinking and problem-solving questions in job interviews . But hiring managers from all industries use unique questions like these to understand your problem-solving skills. It’s not about the answer you give, or whether it’s correct, but the way you come to that conclusion.

In job interviews, problem-solving questions pose a potential problem or situation typical to the job you’re interviewing for. Your response shows your ability to respond to common problems, even on the spot. Depending on the question, it can also indicate other skills like:

Critical thinking

Communication

Dependability

Behavioral competency

Soft skills

Decision-making

The average business spends $4,700 hiring one new worker , so it wants to make sure you’re the right fit for the job. Even if you have the right skills and experience on paper, hiring managers need a comprehensive idea of what kind of worker you are to avoid choosing the wrong candidate.

Like standard behavioral interview questions , problem-solving questions offer interviewers a more well-rounded view of how you might perform on the job. 

Problem-solving questions encourage you to give answers about your past experiences, decision-making process , and ability to arrive at creative solutions . Learning how to answer questions in an interview means learning how to tell a good story , so your answer should have a clear structure, unique topic, and compelling journey to demonstrate your competencies.

The STAR method is a common technique for answering problem-solving interview questions clearly and thoughtfully. The acronym stands for situation, task, action, and result. It provides a simple structure that gives your response a smooth beginning, middle, and end.

Here’s how to use the STAR method to describe past on-the-job experiences or hypothetical situations: 

Situation: Start with a problem statement that clearly defines the situation. 

Task: Explain your role in the situation. What is, or would be your responsibility?

Action: Recount the steps or problem-solving strategies you used, or would use, to overcome the problem.

Result: Share what you achieved or would hope to resolve through your problem-solving process.

Every job requires problem-solving on some level, so you can expect at least one job interview question to ask about those skills. Here are a few common problem-solving interview questions to practice:

1. Give us an example of when you faced an unexpected challenge at work. What did you do to face it?

What’s a hiring manager really asking? Employers want to know that your problem-solving has a process. They want to hear you break down a problem into a set of steps to solve it.

Sample answer: I was working in sales for a wholesale retailer. A regular client wrongly communicated the pricing of a unit. I realized this immediately, and rather than pointing out the error, I quickly double-checked with my supervisor to see if we could respect the price.

I informed the client of the error and that we were happy to keep the price he was given. It made him feel like he'd gotten a fair deal and trusted my authority as a sales rep even more. The loss wasn't significant, but saving face in front of the client was.

2. How would you manage a frustrated client?

What’s a hiring manager really asking? They want to gauge your ability to stay cool and be patient in stressful situations, even when dealing with difficult people . Keep your answer professional, and don't use the opportunity to bad-mouth a past client. Show that you can stay respectful even if someone isn’t respecting you. 

Sample answer: I've had plenty of experience dealing with unhappy clients. I've learned two important things: their frustration isn’t a personal attack against me, and we have the same goal to solve the problem. Knowing that helps me stay calm, listen carefully to the client's situation, and do my best to identify where the situation went astray.

Once we identify the problem, if I can handle it myself, I communicate exactly what we’ll do for the client and how. What steps we’ll take depend on the client, but I always start by proposing solutions to show I care about a path forward, and then keep them updated on my progress to implementing that fix. 

3. Describe a time you made a mistake at work. How did you fix it?

What’s a hiring manager really asking? No one is above making an error. Employers want to know that you own up to and learn from your mistakes instead of getting frustrated and walking away from the problem.

Sample answer: My first managerial position was at a public relations agency. When I was promoted to work on client outreach, I struggled to learn to delegate my old responsibilities, which were writing social media copy. I was afraid to let go of control, and I was micromanaging . One day, I wrote out some copy, sent it out, and quickly realized I was using the wrong style guide in my haste.

The client noticed, and we had to work to regain their trust, which put a strain on the entire team. I took full responsibility and used that moment to understand that I wasn't trusting my team's abilities. I apologized to my team for overstepping boundaries and worked to let go of my old role completely.

4. Have you ever had a difficult time working with a team member? How did you deal with the situation?

What’s a hiring manager really asking? Even the most independent job requires some teamwork, whether it’s communicating with clients or other team members. Employers want to know that you can solve interpersonal problems, know when to escalate and help maintain a positive work environment.

Sample answer: At my last job, we were fully remote. I had a coworker that wasn't very communicative about their process, which led to redundancies in our work and miscommunications that set us behind. I asked them to have a one-on-one meeting with me so we could analyze where we were failing to communicate and how to improve.

It wasn't a comfortable process, but we developed a better practice to collaborate and improve our ability to work as a team , including weekly meetings and check-ins.

5. Tell me about a time you created an innovative solution with limited information or resources.

What’s a hiring manager really asking? They want to test your resourcefulness, which is a valuable soft skill. Using a “ Tell me about a time” question lets you demonstrate out-of-the-box thinking and shows that you don't quit when things get difficult. 

Sample answer: I worked in project management for a software developer. We were frequently going over budget and needed to limit spending. I instituted a new workflow app across departments and made everyone track every step of their process. We ended up finding information silos between design, sales, and product development.

They were all using different platforms to communicate the status of the same project, which meant we were wasting time and money. We centralized communication and improved operational efficiency, solved our budget problems, and increased productivity by 30%.

Problem-solving questions offer deep insights into the kind of worker you are. While your answer is important, so is your delivery. Here are some things to avoid when trying to answer problem-solving questions:

Don’t clam up: It's okay to take your time to reflect, but never abstain from answering. An interviewer will understand if you need to pause and think. If you’re really stumped, you can ask to return to that question later in the interview. 

Avoid generic answers: Generic answers show a lack of creativity and innovation . Use the opportunity to explain what makes you and your problem-solving process unique. 

Don’t lose confidence: How you answer is as important as what you answer. Do your best to practice confident body language, like eye contact and strong posture. Practicing ahead of time can help alleviate pressure while you’re answering.

Try not to rush: Rushing through an answer could make it unclear or incoherent, which might reflect poorly on your ability to keep a level head. Practice mindful breathing and pace yourself. Answer slowly and deliberately.

Preparing for an interview will make you feel more comfortable and confident during the hiring process. Rather than thinking of answers on the spot, you can pull from different responses you're already familiar with. Here are some tips for practicing and improving your answers:

Create a list of problem-solving examples from throughout your career. Consider varied past experiences that play into important skills, like time management, project management, or teamwork, to show that you're a well-rounded candidate.

Whenever possible, give metrics to show results. For example, if you improved productivity, share percentages. If you upped sales, share numbers.

Carefully study the job description and connect the skills you find with specific ways you’ve used them.

Identify what you’re good at and choose experiences that play to your strengths.

When talking about mistakes or errors, always finish with the lesson you learned and how you plan on avoiding the same mistake.

Provide details that a hiring manager can recognize within the position they’re hiring for.

It’s normal to feel nervous about a job interview, especially if you’re expecting difficult questions. Learning how to overcome that challenge is the perfect way to put your problem-solving skills to the test.

Like everything else in your career, practice makes perfect, and learning to answer tough problem-solving questions is no different. Take the time to recall moments in your career when you overcame challenges, and practice telling those stories. Craft an answer that hiring managers will be excited to hear.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

9 jobs you can get with an economics degree

10 problem-solving strategies to turn challenges on their head, the best jobs for introverts and how to find your path, answer “what are your strengths and weaknesses” like a pro, 17 best skills to put on your resume to stand out, 6 tips on how to answer promotion interview questions, how to tell your boss you’re quitting without burning a bridge, answer “how do you define success” like a pro, find the best candidates with a structured interview, how to ace your second interview questions, 31 examples of problem solving performance review phrases, how to answer “what motivates you” in a job interview, learning the art of making mistakes, how to prepare for a new job and set yourself up for success, 30 interview questions for managers and how to answer them, 30 star method interview questions to prepare for, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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47 case interview examples (from McKinsey, BCG, Bain, etc.)

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

• McKinsey examples
• BCG examples
• Bain examples
• Deloitte examples
• Other firms' examples
• Case books from consulting clubs
• Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

• Beautify case interview (McKinsey website)
• Diconsa case interview (McKinsey website)
• Electro-light case interview (McKinsey website)
• GlobaPharm case interview (McKinsey website)
• National Education case interview (McKinsey website)
• Talbot Trucks case interview (McKinsey website)
• Shops Corporation case interview (McKinsey website)
• Conservation Forever case interview (McKinsey website)
• McKinsey case interview guide (by IGotAnOffer)
• Profitability case with ex-McKinsey manager (by IGotAnOffer)
• McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

• Foods Inc and GenCo case samples  (BCG website)
• Chateau Boomerang written case interview  (BCG website)
• BCG case interview guide (by IGotAnOffer)
• Written cases guide (by IGotAnOffer)
• BCG live case interview with notes (by IGotAnOffer)
• BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
• BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

• CoffeeCo practice case (Bain website)
• FashionCo practice case (Bain website)
• Associate Consultant mock interview video (Bain website)
• Consultant mock interview video (Bain website)
• Written case interview tips (Bain website)
• Bain case interview guide   (by IGotAnOffer)
• Digital transformation case with ex-Bain consultant
• Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

• Engagement Strategy practice case (Deloitte website)
• Recreation Unlimited practice case (Deloitte website)
• Strategic Vision practice case (Deloitte website)
• Retail Strategy practice case  (Deloitte website)
• Finance Strategy practice case  (Deloitte website)
• Talent Management practice case (Deloitte website)
• Enterprise Resource Management practice case (Deloitte website)
• Footloose written case  (by Deloitte)
• Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

• Case interview workbook (by Accenture)
• Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

• Leisure Club case example (by OC&C)
• Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

• Wumbleworld case sample (Oliver Wyman website)
• Aqualine case sample (Oliver Wyman website)
• Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

• Promotion planning case question (A.T. Kearney website)
• Consulting case book and examples (by A.T. Kearney)
• AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

• Presentation overview with sample questions (by Strategy& / PWC)
• Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

• Case interview example video walkthrough   (L.E.K. website)
• Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

• Transit oriented development case webinar part 1  (Roland Berger website)
• Transit oriented development case webinar part 2   (Roland Berger website)
• 3D printed hip implants case webinar part 1   (Roland Berger website)
• 3D printed hip implants case webinar part 2   (Roland Berger website)
• Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

• Case interview example video walkthrough  (Capital One website)
• Capital One case interview guide (by IGotAnOffer)

12. EY Parthenon case interview examples

• Candidate-led case example with feedback (by IGotAnOffer)

14. Consulting clubs case interview examples

• Berkeley case book (2006)
• Columbia case book (2006)
• Darden case book (2012)
• Darden case book (2018)
• Duke case book (2010)
• Duke case book (2014)
• ESADE case book (2011)
• Goizueta case book (2006)
• Illinois case book (2015)
• LBS case book (2006)
• MIT case book (2001)
• Notre Dame case book (2017)
• Ross case book (2010)
• Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

Related articles:

Access all the online resources you need for success in your case and fit interviews.

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• Top routes for joining McKinsey, BCG and Bain in 2023
• The top-10 management consulting firms
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• Tips for last-minute case interview prep

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Case Interview: The Free Preparation Guide (2024)

The case interview is a challenging interview format that simulates the job of a management consultant , testing candidates across a wide range of problem-solving dimensions.

McKinsey, BCG and Bain – along with other top consulting firms – use the case interview because it’s a statistically proven predictor of how well a candidate will perform in the role. The format is not only used by management consulting firms. Other types of organizations – like tech companies, financial services institutions, and non-profits – often use case interviews to assess candidates who are interviewing for roles focused on shaping strategic initiatives.

If you’re preparing to face a case interview, you may be feeling a little apprehensive. The format is notoriously demanding and unlike any other type of recruitment assessment you may have experienced before. However, with the right preparation and investment of time and effort, it is possible to master.

In this guide, we break down everything you need to know about the case interview, outlining exactly what you need to do to prepare effectively and ace the case.

Key takeaways

• The classic case interview format follows the same steps that a management consultant would encounter on a client project. The interview is a little like a role-play where the interviewer plays the role of a client and the candidate plays the part of the consultant hired to solve the problem.
• Some firms occasionally deviate from the classic case interview format. Popular alternatives include written case studies – which require candidates to review paper documents and then prepare and deliver a presentation – and market sizing case interviews, which require candidates to estimate a number.
• Case interviews test candidates against a set of six problem-solving dimensions: structuring, math, judgment and insights, creativity, synthesis, and case leadership. The interviewer uses a scorecard to assess the candidate’s performance in each of these areas.
• Case interview questions can be about almost any type of challenge or opportunity. However, our research indicates that there are 10 types of questions that are asked most frequently at top consulting firms. These include questions on profit improvement, revenue growth, and market entry.
• To do well in a case interview, it’s vital to create custom interview structures that meet the conditions of the ‘AIM’ test. It helps to have a good working knowledge of key case interview frameworks, but this alone is not sufficient.
• A strong grasp of case math is also crucial when it comes to case interview performance. While only high-school level math skills are required, it’s an aspect of the case interview that many candidates find challenging.
• Successful candidates are able to summarize their findings effectively. They also demonstrate strong case leadership by progressing through the case proactively and remaining focused on its overarching objectives.
• To prepare for a case interview, it’s essential to learn every problem-solving skill that will be assessed. We teach all of these skills in our Interview Prep Course , which contains all the video lectures, sample interviews, case material, and practice tools you’ll need to ace any case interview.
• Most candidates who go on to receive an offer from a top consulting firm like McKinsey, BCG or Bain complete at least 25 live practice sessions with a partner before their interview. You’ll find over 100 high-quality cases in our Case Library and a diverse community of candidates available for practice in our Practice Room .
• Some candidates choose to supplement their preparation by working with a coach who has been an interviewer at a top consulting firm. Here at CaseCoach, our coaches have all been handpicked from the alumni of top firms such as McKinsey, BCG and Bain.
• Although the world’s top consulting firms all test candidates using similar methods, none of them approach the interview process in exactly the same way. If you’re preparing to interview at a top consulting firm, it’s important to do your research and find out what you can expect.

An introduction to the case interview

The case interview format, the classic case interview.

The vast majority of case interviews follow the same steps that management consultants encounter on real client projects.

• Brief: The interviewer gives the candidate a brief for the case. They explain the context in which the client is operating, and outline the challenge they’re facing.
• Clarification: The candidate then has the chance to ask clarifying questions. They might do this to ensure they’ve understood the context of the problem correctly or to confirm the client’s goals.
• Reflection: The candidate takes 60 to 90 seconds or so to reflect and lay out a structured approach to solving the case.
• Analysis: The candidate and interviewer then work through the case together, carrying out analyses and moving toward a recommendation. This is the part of the case where you’ll be handling numerical questions, reviewing exhibits, coming up with creative ideas, and so on. It comprises the vast majority of the time you’ll spend on the case.
• Synthesis: The case concludes with the candidate synthesizing their findings and making an overall recommendation to the client.

So what does this unique interview format look and feel like? In reality, a consulting case interview is a little like a role-play. The interviewer plays the role of a manager or client, and the candidate plays the part of the consultant hired to solve the problem. However, a case interview shouldn’t feel like a performance. The most successful candidates treat it as a natural conversation between two professional people.

In the video below you can see an example of exceptional case interview performance in action. The candidate and interviewer in the video are both former McKinsey interviewers.

Interviewer-led vs candidate-led cases

Although the classic case interview has an established format and assesses a specific set of skills, cases can be delivered in different ways. Some are more candidate-led, while others are more interviewer-led

In a candidate-led case, the candidate is in the driver’s seat and is free to explore different aspects of the problem. Interviewers don’t tell candidates what to focus on next. Instead, they provide additional information – like an exhibit or a new fact – when asked. The candidate then analyzes the information and suggests next steps to get to the answer.

In an interviewer-led case, the interviewer may interrupt the candidate and ask them to either perform a specific investigation or focus on a different aspect of the problem. This doesn’t mean the interview is going badly; the interviewer is simply following a script. As a result, in an interviewer-led case, candidates are less likely to take the wrong path.

It’s difficult to predict which style of case you’ll receive. Some firms are known for using one style of interview more frequently than another. However, in practice, most interviews fall somewhere between the two extremes, depending on the style of the interviewer and the case material they’re using. You should therefore always be ready to suggest next steps and have a view about how to get to the answer.

Other case interview formats

While the classic case interview is most common, there are a couple of other interview formats that top consulting firms use from time to time:

The written case study

Some management consulting firms use written case studies to simulate the experience of carrying out consulting work even more accurately than the classic, verbal case interview. In some locations, BCG and Bain have been known to adopt this approach for a small minority of candidates.

In written cases, candidates review a series of paper documents and then structure the problem, run some numbers, generate ideas and, finally, deliver a short presentation. You can learn more in our article on how to crack written case studies .

Market sizing case interviews

Management consulting firms and other employers sometimes use market sizing questions – also known as estimation questions – as a standalone interview format to assess candidates on a wide range of problem-solving dimensions.

In a market sizing interview, you’ll be asked to estimate a number. This might be something like the revenue of a sandwich store or how many ATMs there are in a certain city. The ability to size a market is also a skill required for solving many case interview questions. You can learn more in our article on how to nail market sizing case interviews .

Some key differences to expect

While case interviews are highly codified, it’s important to remember that every interview is unique.

In the final round of interviews, for example, cases may feel less scripted than they did in the first stage. Partners – who are part of the interviewing group in the final round – often use the same case for years at a time. This means they can deliver it without a script and, as a result, tend to give candidates more room to take the lead. You can learn more in our article on the differences between a first and final-round interview at McKinsey, BCG and Bain .

In addition, each firm or office might bring their own nuance or style to the classic case interview format. It’s important to do your research and find out what you can expect from the interview experience at your target firm or office. You can learn more in our article on how the interviews at McKinsey, BCG and Bain differ .

The skills assessed in case interviews

Case interviews are primarily about testing a set of problem-solving skills. The interviewer uses a scorecard to assess a candidate’s performance in the following dimensions:

• Structuring: This is the ability to break problems down into logical drivers. It’s most obviously required at the beginning of a case, where you can pause and take a moment to come up with an approach. But it’s also tested each time you have to consider a new aspect of the problem.
• Math: Most cases contain a quantitative component, such as estimation questions, break-even questions, or other calculations. To do well in this dimension, you need to lay out a clear and efficient approach, run calculations quickly and accurately, and then state their implications for the case.
• Judgment and insights: This dimension is about extracting insights from data, usually by interpreting information in a chart. Performing well in this area involves processing new information quickly, prioritizing what’s important, and connecting your findings to develop sound recommendations.
• Creativity: Cases often have a creative thinking component. Sharing numerous, varied and sound ideas – ideally in a structured way – can help you succeed here.
• Synthesis: This is all about wrapping up the case with a clear and practical recommendation, and delivering it convincingly.
• Case leadership: This dimension is about progressing through the case efficiently and staying focused on its objectives. Case leadership involves gathering facts effectively and building on new findings to develop a recommendation. It’s a particularly important dimension in candidate-led cases.

Questions to expect

If you’re preparing to interview at a top management consulting firm like McKinsey, BCG or Bain, you’re probably curious about the kind of case interview questions you can expect to receive.

To identify the most common case interview questions , we surveyed CaseCoach users who interviewed at either McKinsey, BCG or Bain for a generalist role in 2023. We found that of the 260+ case interviews reported by respondents:

• 20% focused on profit improvement
• 15% focused on revenue growth
• 12% focused on market entry
• 10% focused on cost cutting
• 9% focused on process optimization

These topics align with the typical challenges and opportunities faced by CEOs. Because the job of a management consultant is to help CEOs find solutions to these problems, it’s vital for candidates to demonstrate that they understand the issues behind these questions.

However, while there are some recurring topics, the context and nuances of each individual case mean that no two case questions are the same. Increasingly, firms are testing candidates on questions that fall outside of these recurring topics. One way they’re doing this is by focusing on non-traditional areas, like the public sector. If you’re interviewing for a generalist management consulting role, it’s therefore important to be ready for almost any type of case question.

If you’re interviewing for a role that’s focused on a specific industry or function, like financial services , you’ll likely be given a case focused on that particular area.

How to ace the case

Case interviews require you to think on your feet to solve a complex problem that you’ve never seen before, while being assessed against a number of problem-solving dimensions. Here’s what you need to do to rise to the challenge and ace the case:

1. Create case interview structures that meet the AIM test

Of all the case interview assessment dimensions, structuring is perhaps the most challenging, particularly for those who are just starting out. It requires candidates to propose a prioritized and insightful approach to the case that’s composed of a comprehensive set of independent drivers. Structuring plays a foundational role in the interview, setting the course for the entire conversation.

So, what does good case structuring look like? An effective structure should meet the conditions of the ‘AIM’ test. ‘AIM’ stands for:

• Answer-focused: The structure should identify the client’s goal and the question to solve. It should also provide an approach to answering that question.
• Insightful: The structure should be tailored to the specifics of the client or to the problem in question. You shouldn’t be able to apply it to another case of the same type.
• MECE: This is a well-known acronym among consultants. It stands for ‘mutually exclusive and collectively exhaustive’. In plain English, if a structure is ‘MECE’ it has been broken down into an exhaustive set of independent drivers.

2. Know key case interview frameworks

In a case interview, you’ll be asked to structure a variety of problems. There are a number of frameworks that can help you do this, whether the problem you’re structuring corresponds to a common case question or a different topic entirely:

Business frameworks

You can use established business frameworks to craft custom structures for the most common types of case questions. These include frameworks for mastering profitability questions , answering revenue growth questions and nailing market sizing questions .

Academic frameworks

For unusual case questions that don’t relate to an obvious business framework, it can be helpful to draw on an academic framework like supply and demand, ‘the three Cs’, or Porter’s Five Forces. You can learn more about all of these in our ultimate guide to case interview frameworks . The article includes other business and academic frameworks that you can use to craft custom structures for case questions.

Logical frameworks

Finally, logical frameworks can help you look at the big picture in order to structure your approach. These options can be particularly useful when you’re faced with an unusual case question that doesn’t lend itself to a business or academic framework. Some examples of logical frameworks include:

• Structuring with equations: This approach is most helpful for quantitative case questions. Listen out for introductions that focus on a number. These cases can often be broken down into an equation and then structured along its variables.
• Structuring based on hypotheses: This approach is most helpful for structuring qualitative cases. It involves laying out what you most need to believe in order to validate a specific recommendation. These beliefs form your set of key hypotheses, which you then test as you progress through the case.
• Structuring with root causes: This approach works well for structuring cases that require identifying the reasons for a problem. It involves laying out its potential causes in a way that is mutually exclusive and collectively exhaustive (i.e. MECE).

How to apply these frameworks

While business, academic, and logical frameworks can be helpful when it comes to structuring a problem, learning how to use them correctly is a skill in itself. Simply applying a framework to a case interview question in a ‘cookie-cutter’ fashion is not enough. To impress your interviewer and pass the AIM test, your structure will need to be heavily tailored to the situation at hand. In fact, many case questions can be best answered by combining different frameworks.

Ultimately, interviewers want to understand how your mind works and see you think on your feet. You’ll therefore need to demonstrate that you can propose a custom case interview structure to any question.

3. Be comfortable with simple math

Management consulting firms expect you to navigate mathematical problems confidently and reliably in case interviews. Regardless of your academic background or past experience, you’ll need to be able to set an approach to solve the problem, perform calculations quickly and accurately, and state the implications of your solution.

The good news is that you’ll only be required to demonstrate a high-school level of math skills in case interviews. However, with no calculators allowed and an interviewer looking over your shoulder, it’s natural to find this aspect of the experience a little intimidating.

So, what can you expect from case math? The problems you’ll be asked to solve may take the form of straight calculations, exhibits that require calculations, word problems, and estimation questions.

To do well in this part of the case interview, you’ll need to have a strong understanding of:

• The four operations: addition, subtraction, multiplication, and division
• Key math concepts such as fractions, percentages, and weighted averages
• Business math concepts such as income statements, investments, and valuations

To stand out to your interviewer, you’ll also need to work through math problems confidently and efficiently. Here are our top tips for doing this:

• Keep track of zeros: Case questions often involve large numbers, sometimes in the millions or even billions. Keeping close track of your zeros is therefore crucial. We recommend either counting the zeros in your calculation, using scientific notation, or assigning letter units to zeros.
• Simplify your calculations: This will help you work through problems quickly and efficiently while reducing the potential for mistakes. One way of simplifying calculations is by rounding numbers up or down to make them more ‘friendly’.
• Memorize frequently-used fractions: Some fraction values are used so frequently in case math that knowing them – along with their percentage value and decimal conversions – can save you significant time. We recommend memorizing the fraction and corresponding percentage and decimal values of 1/2, 1/3, all the way through to 1/10.

You can learn more in our guide to mastering case interview math .

4. Summarize your findings

Synthesis is a key skill assessed by interviewers, predominantly at the end of a case interview. You need to provide a clear and sound recommendation that answers the overall question convincingly. You must also describe the key supporting points that informed your recommendation and then outline any further steps you would advise the client to take.

When it comes to concluding cases effectively, this four-step framework can be extremely helpful:

• Quickly play the case question back to your interviewer.
• Answer the question directly and briefly by distilling your response into a single sentence, if possible.
• List the points that support your conclusion.
• Outline the next steps that you recommend to the client.

You can learn more in our article on how to conclude a case study interview .

5. Bring it all together with strong case leadership

Case leadership, more than any other dimension, will give your interviewer an indication of how independently you could handle your workstream as a consultant. It’s a particularly important skill in candidate-led cases, where you’ll set the course of the discussion without the interviewer steering you in a particular direction.

Demonstrating strong case leadership means progressing the case efficiently and staying focused on its overarching objectives. Using a ‘tracker page’ to capture your structure and organize your notes throughout the case will help you in this regard.

Another aspect of case leadership is gathering facts effectively. This includes making reasonable assumptions, requesting missing information, and asking probing questions.

Finally, you’ll be expected to build on new findings to develop your recommendation, adapt your approach, and suggest next steps.

Effective case leadership is all about showing your interviewer that you have a strong command of the problem-solving process. After investigating each key driver in your structure, you need to be able to articulate where you are in your overall approach to solving the problem, and what the next steps should be.

To do this, we recommend using a five-step process to handle every kind of analysis you conduct during the case, whether you’re responding to a numerical question, the data in an exhibit, or something else.

Here’s what that five-step process looks like:

• Set your approach. Define what you’re going to do upfront. It’s particularly important to be explicit here, especially if the analysis is in any way complex or ambiguous.
• Conduct your analysis. Your approach here will vary according to the kind of question you’re working through.
• State your findings. You may also want to make a note of your findings on your tracker page.
• State the implications of your findings. Explain how they impact both your answer to the question and the client’s broader goal.
• Suggest next steps. Your findings will sometimes change how you want to approach the rest of the case. This may mean altering your initial structure and editing it on your tracker page.

6. Be your best on the day

When the day of your interview comes around, you’ll want to be at your very best. But what exactly does this mean?

First, you should present yourself in a professional manner. It goes without saying that you should arrive on time but, ideally, you should plan to arrive early. You should also come equipped with the right material: a pen, squared A4 or letter-size paper pad, and copies of your resume. It’s also vital to dress appropriately for the occasion. Usually, this means wearing formal business dress, but this means different attires in different locations. We recommend doing some research to find out what consultants wear at your target firm and office.

To be at your best on the day of your interview, you must be well rested. Sadly, tiredness is one of the most common reasons for underperformance in consulting interviews. The day before is not the time to cram in further preparation. Instead, aim to have a quiet day and to get plenty of sleep at night.

Ultimately, consulting firms want to hire people who can represent the firm and interact with clients at every level, from the shop floor to the C-suite. Successful candidates treat the case interview as an opportunity to play the role of a management consultant advising a client (i.e. the interviewer). This means exhibiting a great deal of confidence and credibility, together with effective communication and an engaging attitude. It’s vital to stay focused on the overall problem and to drive the resolution of the case while being receptive to the interviewer’s input.

There are a lot of balls to juggle in a case interview, with the added pressure of a potentially life-changing outcome, but successful candidates don’t let their nerves get the better of them. We’ve provided some helpful hints and tips in our article on handling the stress of consulting interviews .

Being your best on the day of your interview requires extensive preparation. It means mastering each dimension of the case interview scorecard to the extent that the skills become second nature to you. It also means completing sufficient case practice to be able to focus on the big picture of the case you’re solving, rather than on simply demonstrating a set of skills.

How to prepare for case interview success

Delivering a standard of performance worthy of an offer from a top firm requires extensive case interview prep. In our experience, most successful candidates invest around 60 hours – or 10 hours each week over a six-week period – in their preparation. Failing to put this effort in is among the most common reasons why many candidates are unsuccessful.

Here’s what effective case interview preparation involves:

Learning the skills

In a case interview, your performance is assessed against a set of common problem-solving dimensions. To recap, these are structuring, math, judgment and insights, creativity, synthesis, and case leadership. It’s important to:

• gain a precise understanding of the expectations on each of these skills
• learn the techniques that will allow you to meet these expectations
• practice until your performance meets the required standard

We teach all these skills in our Interview Prep Course . In our bite-sized video lectures, we map out each of the key skills assessed in a case, and explain what you need to know to demonstrate each skill. We also share our tips on how to improve in each dimension, going above and beyond the advice we’ve included in this article.

In addition, our Interview Prep Course includes many more sample interviews that show real candidates – who went on to join top consulting firms – solving cases. Former consulting interviewers explain what the candidates did well on each dimension and where they could have improved.

Math is a critical prerequisite to handling cases and is something you should be comfortable with before you begin practicing. Our Case Math Course – provided as part of the Interview Prep Course – will help you brush up your skills. It contains 21 video lectures that cover everything you need to know, including the four operations, key math concepts, our pro tips, and business math.

After watching all our Interview Prep and Case Math video lectures, we recommend heading to the ‘Drills’ area of CaseCoach, where you can start practicing specific skills. Drills are interactive exercises that pose rapid-fire questions and provide instant feedback. They help you build your skills and confidence in specific case dimensions quickly, allowing you to make the most of your live case practice with partners. Our Interview Prep Course includes a comprehensive set of drills in four key areas: structuring, calculation, case math and chart interpretation.

When it comes to succeeding in a case interview, nothing beats live practice with a partner. Most candidates who go on to receive an offer from a top consulting firm like McKinsey, BCG or Bain complete at least 25 live practice sessions before their interview.

To practice live cases with a partner, you’ll need access to both case material and practice partners. In our Case Library , you’ll find over 100 cases – complete with solutions – developed by former management consultants. You can download eight of these cases right away by creating a free CaseCoach account. You’ll find a diverse community of fellow candidates who are all available for case interview practice in our Practice Room , where we facilitate over 3,000 practice sessions a week.

You can learn more in our article on how to practice case interviews .

Working with a coach

Some candidates choose to supplement their preparations by working with a consulting interview coach who has been an interviewer at a top firm.

These coaches have the skills and experience to gauge your level of performance and help you identify your areas of strength and weakness. They can also provide you with accurate and helpful feedback on your case-solving skills. This insight can help you accelerate your preparation and improve your performance. Getting used to interviewing with a professional should also help to reduce the stress of the consulting interview experience.

Here at CaseCoach, our coaches are all former consultants and interviewers who have been handpicked from the alumni of top firms such as McKinsey, BCG and Bain.

Do your research

Although employers who use case interviews all test candidates using similar methods, none of them approach the interview process in exactly the same way.

For instance, if you expect to interview with McKinsey, Bain or BCG, it’s helpful to know that these firms all give cases of similar complexity. However, there are some key differences. For example:

• Bain has been known to use estimation questions, such as market sizing, in interviews for its most junior (i.e. Associate Consultant level) roles.
• BCG and Bain occasionally use written cases.
• When it comes to the ‘fit’ interview, McKinsey uses its Personal Experience Interview format, while most Bain offices now use a ‘behavioral interview’ . Only BCG consistently uses the classic fit interview format .

Other differences include the number of rounds of interviews each firm conducts, and their preference for using interviewer-led or candidate-led cases. Wherever you interview, it’s vital to do your research and find out what you might be able to expect.

When it comes to getting ready for the case interview, knowing what you will be assessed on, learning how to succeed, and having access to the best practice resources can all go a long way. Now, you need to put in the hard work and prepare! Good luck.

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Case Interview 101: The Online Guidebook

“Case Interview” is the cornerstone of consulting recruitment, playing a decisive role in final results. In 30 minutes, your “consulting” qualities will be tested to the limit as you cruise through a hypothetical “consulting project” with the interviewer.

Yes, this is a BIG topic. The depth of content in this single article is HUGE with various chapters ranging from beginner’s topics to more advanced ones. You would want to bookmark this page and go back often throughout your whole preparation journey.

What is a case interview?

A case interview is a job interview where the candidate is asked to solve a business problem. They are often used by consulting firms, and are among the hardest job interviews, testing both problem-solving skills and “soft” skills. Case interviews often last 30-45 minutes each, and firms can utilize up to 6 case interviews, usually divided into 2 rounds.

Example case questions:

• “We have a restaurant called “In-and-out Burger” with recently falling profits. How can you help?”
• “The CEO of a cement company wants to close one of its plants. Should they do it?”
• “A top 20 bank wants to get in top 5. How can the bank achieve that goal?”

Case interviews are modeled after the course of actions real consultants do in real projects – so success in case interviews is seen by consulting firms as a (partial) indication of a good management consultant.

During the interview, the interviewer will assess your ability to think analytically, probe appropriate questions, and make the most client-friendly pitches. Be noted that the analytical thought process is more important than arriving at correct answers.

Generally, there are 2 styles of conducting cases:  Candidate-led and Interviewer-led. 

Candidate-led cases

On this end, the interviewer rarely intervenes; the candidate will lead the approach from structuring the problem, drawing frameworks, asking for data, synthesizing findings, to proposing solutions. This format can be difficult for beginners but it provides you with much control over the case.

Interviewer-led cases

On this end, the interviewer controls the process in significant ways. He or she has the candidate work on specific parts of the overall problem and sometimes disregards the natural flow of the case. The game here is not to solve the one big problem, but rather to nail every question, every pitch, every mini-case perfectly. Because the evaluation is done on a question basis, the level of insightfulness required is higher.

Most cases will fall somewhere in the middle section of that spectrum, but for educational purposes, we need to learn case interviews from both extremes ends.

Great details in each and every aspect of the case, as well as tips, techniques and study plans are coming in the chapters below. You may skip straight to Chapter 3 if you have business background and confidence in your own understanding of the terminology used in case interviews. 

To better understand or practice candidate-led and interview-led cases, let’s book a personal meeting with our coaches . At MConsultingPrep, you can connect with consulting experts who will help you learn the ins and outs of both cases and the solving approach to each one. Get “real” practice now!

Case interview starter guide for non-business students

All consulting firms claim that all educational backgrounds have equal chances. But no matter what, case interview reflects  real-life business problems and you will, therefore, come across business concepts .

Not everybody has the time to go to a full Business Undergraduate program all over. So through this compact Chapter 2, I will provide you, the non-business people, with every business concept you need in case interviews.

Accounting and financial terms – The language of business

Accounting & Financial Terms are often called the language of business, which is used to communicate the firm’s financial and economic information to external parties such as shareholders and creditors.

There are three basic financial statements : Balance Sheet, Income Statement, and Cash Flow Statement.

Balance Sheet

A snapshot of the current stage of the company’s property, debt, and ownership at one given point in time, showing:

• Assets: what the company owns: Building, Equipment, Cash, Inventory, along with some other intangible items.
• Liabilities: what the company owes: Loans, overdrafts, bills to be paid, etc. Debt is like negative assets.
• Equity (Net worth): Calculate by taking Assets subtract Liabilities.

The neat thing about the Balance sheet is that it’s always balanced. Every action, every transaction changes the three components but it’s always in harmony.

Income Statement

A record of the business performance through a period of time , given it a quarter or a year. The Income Statement directly tells you how the company is doing in terms of making money, the heart of any business.

From the top to bottom, the Income Statement shows the Revenues, Costs, and Profits. That’s why often, Profits are referred to as the “bottom line”.

There are a few types of costs to notice – see the two pictures below this table.

One important thing to notice is that even though it may seem like, the Income Statement does NOT necessarily relate to cash. Many times, especially for B2B transactions, the selling happens before the money flow. Therefore, we may have to record revenue without having the cash.

Cash Flow Statement

There’s a famous saying that: Income statement is an opinion, Cash Flow statement is a fact.

The Cash Flow statement just strictly monitors the cash flow in or out, categorized into different sections. Three of them are:

• Operation: illustrates how much cash the company can generate from its products and services.
• Financial: includes the sources of cash from investors or banks and the uses of cash paid to shareholders.
• Investing: includes any sources and uses of cash from a company’s investments.

Upon completion this section, you should be able to read and interpret financial statements for business diagnosis and decision-making.

More importantly, you possess the conceptual base to start solving case interviews on your own. Do not forget that, as with any other language, becoming proficient with accounting and financial terms require constant practice.

Organizational structure – The heart of a company

When it comes to organizational structure, it is important to notice the fine line between the company’s ownership and management .

Technically, at the highest level, there are shareholders . For private companies, the group of shareholders and their shares are not necessarily disclosed and publicly tradable. For public companies, on the other hand, shares are publicly traded on different stock exchanges. One of the most famous is the NYSE, which stands for New York Stock Exchange.

• A company can have one, a few, or millions of individual owners, but being governed by the Board of Directors – a group of people elected by owners, with the President or Chairman being their highest leader.
• The Board usually hires a management team to manage the company. They are led by the Chief Executive Officer – CEO , who makes every decision on day-to-day work. Most of the time, the Board of Directors doesn’t directly intervene in the CEO’s work, but they reserve the right to fire CEOs.
• Besides that, there’s a committee called Supervisors. The supervisor’s job is to independently monitor the CEO and the management team and report to the Board.

Below CEOs, there are two general two ways of structuring the company. One way is through business lines and the other one is through functions. Think of business lines as mini-companies themselves inside the big company.

Within functions, here are a few most typical divisions most companies have:

Business strategy concepts

Even with business students, strategy is a challenging topic – especially with those without a strategy major. These fundamental concepts will get you started.

• Organization: In general, this refers to how a company is organized, what are different components that make up a company
• Governance refers to how a company is managed and directed, how well the leader team runs. The leader team includes the Board of Directors and Board of Managers. A company with good governance has good leadership people, tight control, and effective check & balance processes, etc.
• Process looks like rules and common practices of having a number of processes, entailing every single activity. Process design should include 4 factors: who, what, when, and accompanied tools.

For example, let’s look at Kim’s family picnic process.

• The who part is presented on the y-axis, left-hand side, labeling all departments, a.k.a: family members, involved.
• The what part is presented through the big mid-session with each box represents every single activity.
• The when and tools parts are presented at the bottom

B2B  vs B2C : stand for “business-to-business” and “business-to-customer”. These two terms refer to two types of transactions a company typically does: transactions with other companies and transactions with individual customers.

Bottom-up vs Top-down: this refers to two opposite schools of thought or action. Top-down usually encompasses various general branches while bottom-up tends to narrowly focus. 

Management consulting terms & concepts

These are the most common consulting terms you may encounter not just in case interviews but also in consulting tasks .

• Lever: Think of this as one or a group of initiatives, actions to perform to meet certain goals. e.g. some levers to help increase customer experience in a hotel are free breakfast, free Wi-Fi, 24/7 support, etc.
• Best practice: Refers to how things should be done, especially if it has been successfully implemented elsewhere.
• Granular: This refers to how specific and detailed a break-down or an issue goes. For example, a not-so-granular breakdown of the NBA is the West and the East conferences. A much more granular is something like this: Leagues, Conferences, Divisions, and Teams.
• MECE: MECE is so important and we explain it in detail in this article. In short, MECE is the standard, per which we can divide things down in a systematic, comprehensive, and non-overlapping way.

There are three parameters the consulting world uses in the categorization of businesses.

• Industry: used to group different companies mostly based on their product (Banking, Construction, Education, Steel Industry, etc.)
• Function: is the categorization mostly based on missions and the type of roles of different parts of a company. We can count some as Human Resource, Finance, Strategy, Operation, Product Development, etc.
• Location: is where things are, geographically.

Normally two consultants ask each other “What do you work on?”, they need to give 3 pieces of information in all of those three parameters, such as “I worked on a Cement project, focusing on Finance, in Southeast Asia”. In fact, all of the McKinsey support networks are organized in this way. During my projects, I would need to speak to some Cement experts, some Finance experts, and some local experts as well.

This chapter is relatively long, yet it is still way shorter than 4 years at business college. I hope this will act as a great prerequisite to your case interview study. Make sure that you have mastered all of these content before really tackling the Case Interview.

Case interview example – The typical flow

In a simplified way, a typical case would go through these phrases (we will talk about exceptions in great detail later):

Case question -> Recap -> Clarification -> Timeout -> Propose issue tree -> Analyze issue tree -> Identify root-causes -> Solutions -> Closing pitch

Problem-solving fundamentals – Candidate-led cases

Though most cases will be conducted in mixed format, let’s dive deep and learn about each extreme end of the spectrum to get the full picture.

Even though this is the harder format, it shows us the foundation of how management consulting works, i.e: the consulting problem-solving logics!

If you were exposed to case interviews, you have probably heard about some of these concepts: framework, issue tree, benchmark, data, root cause, solutions, etc. But how do they all fit into the picture?

It all starts with the PROBLEM

Before getting into anything fancy, the first step is to define and be really clear about the problem.

This sounds easy but can be quite tricky. Here are a few guidelines:

1. What’s the objective?

2. What’s the timeline required?

3. Any quantified or well-described goals?

For example, one client can state a problem as: “I lost my car key”. In normal contexts, this is a perfectly simple and straightforward problem. But a consultant tackling this would go ask clarification questions to achieve even more details:

1. Objective: the client in fact just needs to be able to use the car.

2. Timeline: this is an urgent need. He is happy only if we can help him within the next hour.

3. Specificity: help the client put his car into normal operation like before he lost the key.

Find the ROOT-CAUSE, don’t just fix the symptom

To completely wipe out the problem and create long-lasting impacts, consultants always  search and find the root causes.

For example, fixing the symptom is like you breaking the door lock, getting into the ignition electrics behind the wheel, and connecting the wires to start the car.

That does fix the surface symptom: the client can drive the car. But it does NOT create a long-lasting impact because without you there, the car can’t be started. The client will need to rely on you every single time. Plus, more problems even arise (now he needs to fix the broken door lock too).

A much better approach is to find the root cause. What is the bottom-line reason causing the problem? Once we trace, find, and fix it, the problem will be gone for good.

In this example, the root cause is “the lost key”. We need to find its location!

Use ISSUE TREE to isolate potential root-causes into groups

There could be thousands of possible root-causes. How do we make sure every possible one is examined? If we are to list out all thousands and test one by one, there is simply not enough time. On the other hand, if we just list out some of the most “possible” ones, we run a high risk of missing the true root-cause.

This is where we need issue trees ! We would group possible root-causes into big groups. Those big groups will have smaller sub-groups and so on. All is done in the spirit of top-down and MECE. By doing this, we have an organized way to include all possible root-causes.

Continue with the example: A “bottom-up” approach to search for the car key is to go straight to specific places like the microwave’s top, the black jacket pocket, under the master bed, etc. There can be thousands of these possible locations.

The top-down approach is to draw an issue tree, breaking the whole house into groups and examine the whole group one by one. For example: first floor, second floor, and the basement.

Issue Tree only works if it’s MECE

What happens if we break down the search area into the First floor and East wing? The search area would not cover the whole house and there will be some overlapping which creates inefficiencies.

So for an issue tree to work properly, it has to be MECE – Mutually Exclusive and Collectively Exhaustive … which in simple language just mean 2 things: no overlap and no gap

How to draw MECE issue trees? Use FRAMEWORKS!

Each problem requires a unique issue tree. Coming up with MECE and spot-on issue trees for each problem can be really difficult. This is where “framework” helps.

Think of frameworks as “frequently used templates” to draw issue trees in any particular context. Many people use the word “framework” to refer to “issue tree” but this is conceptually incorrect.

We will talk about frameworks in more detail in the below chapters. You can also check out this deep-dive article on Frameworks.

Choosing which branch to go to first? Use HYPOTHESES!

So let’s say you have an issue tree of First floor, Second floor, and Third floor. Now what?

To make the problem-solving process even faster and more efficient, we use hypotheses. In simple language, it’s the educated guess of where the root cause may lie in. So we can prioritize the branch with the highest chance.

So let’s say, the client spends most time on the first floor, it’s where he/she most likely leaves the car key. Any consultant would hypothesize that the root cause is in the first-floor branch and go search there first.

Notice: hypothesis and issue tree always go together. It doesn’t make sense to draw an issue of First, Second, and Third floor and hypothesize that the key is in the East wing. Many times, hypotheses are even the inspiration to draw issue trees.

How to test a branch? Use DATA and compare it with BENCHMARK

Now that we decide to test the branch “First floor”, how do we do that?

We prove or disprove our hypothesis by collecting DATA. That data is then compared with benchmarks to shed more meaning. Two main types of benchmarks are: historical and competitive. For example, let’s say by some magic, the client has a metal detection machine that can measure the metal concentration of any space.

To test the “first-floor” branch, the consultant would come to the first floor, measure the metal concentration and compare it with the data before the car key is lost, a.k.a: historical benchmark.

If a hypothesis is true, drill down; if it’s false, go sideways

What happens when we test a hypothesis?

Assuming that we have access to enough data, it either gets proven TRUE or proven FALSE. How do we proceed from here? 

• Proven True: go DOWN the issue tree to sub-branches! Let’s say the metal detector identified the key IS indeed on the first floor. Go deeper. Draw sub-branches of that first-floor branch and repeat the process.
• Proven False: go HORIZONTAL to other big branches! Let’s say the metal detector denies the key presence on the first floor. We then can cross out this branch and go test others, a.k.a: the second and third floor.

Test, Sleep, Test, Repeat … until the ROOT-CAUSE shows up!

Once identified the ROOT-CAUSES, go for SOLUTIONS

With all proven root causes identified, the last step is to come up with solutions to kill the problem … and we are done! There can be multiple solutions to each root cause. These solutions should attack straight to the root cause.

Case interview questions – Interviewer-led cases

While candidate-led cases are all about the logical foundation of problem-solving, interviewer-led cases are more about tackling each individual question itself. The structure of the whole case is relatively loose and flexible.

In this chapter, we touch on some of the most popular ones. You can read in-depth about each in this designated article.

Framework/Issue Tree questions

“Which factors would you consider when tackling this problem?”

This is one of the most popular question types in case interviews, often asked in the beginning. It comes with several shapes and forms, but the real meaning is always: “Give me the bloody issue tree!”

So how do you tackle it? Just like in candidate-led cases. Take a timeout; brainstorm about the problem and how it should be broken down into; plug a few frameworks to see how it looks; and go for the most appropriate issue tree.

Unlike in candidate-led cases where you only present the upper-most layer, here you should walk the interviewer through the whole issue tree, covering at least 2 layers. Interviewer-led cases are much less interactive. It’s more like they ask you a question, and you deliver a comprehensive and big answer. They ask you another one. And so on.

Market-sizing / Guesstimate questions

“How many face masks are being produced in the whole world today?”

This is among  the most popular question types and you will likely face a few of them throughout several interview rounds. These questions ask you to “guess” and come up with number estimations in non-conventional contexts. These questions are called “Guesstimate”.

When a guesstimate question asks you to “guess” the size of a market, it’s called a “Market-sizing” question. Though this variation is very popular in consulting, the nature is nothing different from other Guesstimate questions.

It can be intimidating to face a question like this. Where to start? Where to go? What clues to hold on to?

The key is to understand that you don’t have to provide an exact correct answer. In fact, nobody knows or even cares. What matters is HOW you get there. Can you show off consulting traits, using a sound approach to come up with the best “estimate” possible?

Read the designated article on this for great details. Here, let’s walk through the 4-step approach that you can apply to absolutely every market-sizing question.

Step 1: Clarify

Make sure you and the interviewer are on the same page regarding every detail and terminology, so you won’t be answering the wrong question.

Step 2: Break down the problem

Break the item in the question (number of trees in Central Park, market size of pickup trucks) down into smaller, easy-to-estimate pieces.

Step 3: Solve each piece

Estimate each small piece one at a time; each estimation should be backed by facts, figures, or at least observations.

Step 4: Consolidate the pieces

Combine the previous estimations to arrive at a final result; be quick with the math, but don’t rush it if you aren’t confident.

Math questions

“If the factory can lower the clinker factor by 0.2, how much money will they save on production cost?”

Almost all cases involve some math. So you will face math questions for sure. These “questions” can go at you either explicitly and implicitly. Sometimes, the case interviewer will ask out loud a math problem and have you solve. But sometimes, you have to do multiple calculations on the background to push the analysis forward.

Either way, a strong math capability will help you a lot during cases and the future career in consulting. See this Consulting Math article for more details.

Chart insight questions

“What insights can you draw from this chart?”

Consultant works with data and a big chunk of those data are presented by charts. Many times, the interviewer would pull out a sanitized exhibit from an actual project and have you list out insights you can see from it.

There are many types of charts. Getting yourselves familiar with the most popular ones is not a bad idea.

• Bar charts simply compare the values of items that are somewhat parallel in nature.

• Line charts illustrate the continuous nature of a data series, e.g: how my heart rate evolved through time.

• Pie charts illustrate proportions, i.e “parts of a whole” analyses.

• Scatter-plots use data points to visualize how two variables relate to each other. Correlation for example.

Tips on tackling chart-insights questions:

1. Read labels first: from Chart titles, Axis titles, Legend titles, etc. Don’t jump straight to the content of the chart. It takes more time to get lost there and has to go back to read the label. Besides, you may also run a risk of misunderstanding the content.

2. Look for abnormalities: important insights always lie in those unexpected and abnormal data. Look for them!

Value proposition questions

“What factors does a customer consider when deciding which car insurance company to buy from?”

In simple language, this question type asks you: what do the customers want? Understanding exactly this need will put any company in the best position to tailor products/services.

Like any other questions, Value-proposition questions are not only about correctly identifying customer preferences (insights) but also about analyzing and delivering the answer in a structured fashion. Here are a few tips for you to do that:

How to be more insightful: 

• It always helps to break customers into groups and provide different substances for each.
• Put yourselves into the customers’ shoes. Think from the first-view perspective and more insights will arrive.
• If there is any data/ information previously provided in the case, definitely use it.
• A library of factors? Safety, speed, convenience, affordability, flexibility, add-on services, durability, fashion, ease of use, location, freshness, etc.

How to appear more structured:

• Follow this structure: Customer group 1, Customer group 2, etc. Under each: Factor A, factor B, factor C.
• Develop your personal script for this question type. Make sure it’s easy to follow and structured in nature.

Information questions

What kind of data do you need to test this hypothesis? How do you get data

Consulting is a data-driven industry. As consultants, we spent most of our time gathering and presenting data to clients ( see the What the heck does a consultant do video ). No surprise information questions are relatively popular in cases.

The best way to tackle this question type is to understand inside out the types of data actual consultants use in real projects. Because almost no candidate knows about this. This is also a very quick way to build rapport. The interviewer will feel like he/she is talking to a real consultant.

Case interview example video – Pandora case

Enough theory! Enough cute little illustrations here and there. Time to get our hands into a serious case interview example.

Notice the following when watching the video:

• How the problem is given and clarified
• How the problem-solving approach is layouted and executed
• How the candidate use wording and frame the pitches
• The dynamic of a case. How energy transfers from one to another person.

Every case is unique in its own way but principles are universal. The more examples you see, the better. This video is extracted from our  Case Interview End-to-end Secrets program, where you can find 10 complete examples like this and many other supplement contents.

How to prepare for case interviews

Case Interview preparation is a long and tough process. In an ocean of books, videos, programs, how do we navigate to maximize learning? Most materials floating around are quite good, at least in terms of substance. But the timing and the organization of them can be confusing.

• Too much theory in the beginning can burn brain power very quickly.
• Tackling cases without basics can develop bad habits, which eventually cost more time to unlearn.
• Practicing complicated (or even just normal) cases in the beginning can destroy morale drastically.

So a good study plan is constantly switching between 3 activities: reading theory, watching examples, and practicing, with cases increasing difficulty level. It’s so crucial to start with super easy cases, be patient, and stay on that level until you are ready to move up. There are so many skills, habits, and scripts to develop and these take time.

“The quickest way to do just about everything is … Step by Step”

Even for candidates with cases coming up urgently, I still strongly recommend spending the most valuable time practicing cases that match your level. After all, cases are just the context. What you will be evaluated on is your approach, your skills, your techniques, etc.

So, this is a sample study plan you can adopt for yourselves:

Step 1: Learn the basics of case interview theory

• Read this article thus far
• Watch this  Case Interview 101 video

Step 2: Watch a simple case interview example

• Read the sample case flow above.
• Watch this  Case Interview Example video
• Go to this list of free case examples and try to select a very simple one. If you can’t follow one, it’s probably not good for you. Just skip it.
• Watch the first example in the  End-to-end Program

Step 3: Review the theory of case interview approaches  

• Read deeply about the logical foundation of problem-solving in this BCG & Bain Case Interview article.
• Watch intensively the logical foundation of problem-solving in this Candidate-led cases video.

Step 4: Do one mock case interview

• Practice with consultants. They have the insight and knowledge to help you pass the interview. Discover our experienced coaches from McKinsey, BCG and Bain here .
• Find a partner to practice with. Make sure you both watch this  Guide on how to conduct a case. A bad coach can do more harm than good.
• Get your hand on another example in the  End-to-end Program. But this time, don’t just watch. Actively solve the case as you see it! Try to say out loud your version, then listen to the candidate, then hear the feedback!

Step 5: Start improving your business intuition

Business Intuition is like your natural sense of the business world: how to be insightful and creative in various business contexts, how to feed the “content” into your approach, etc. Think of this as a basketball player trained for muscle strength, agility, or durability. Intuition can be improved gradually through constantly exposing yourselves to a wide range of business situations and contexts.

You can do this by:

• Read consulting publications. One article per day for example. Three wonderful sources are: McKinsey Insights, BCG Perspectives, and Bain Publications
• Train  case interview questions individually. By isolating each part of the case, you can focus more on the substance. Hit that link or get more question training on the End-to-end Secret Program .

Step 6: Start training consulting math

• Visit this in-depth consulting math article.
• Train our  Mental Math methodology.

Step 7: Practice another mock case interview

At this stage, please still stick to very basic cases. The goal is to see all of the knowledge and skills above in real action. Again, this can be done by either:

• Book a meeting with coaches
• Find another partner to practice with. Just make sure you both watch this Guide on how to conduct a case. A bad coach is always more harmful than not practicing at all.
• See another example in the End-to-end Program. Like the previous one, try actively solving the case as you see it! Say out loud your version, then listen to the candidate, then hear the feedback!

Step 8: Equip yourself with tips, techniques, and advance theory

• Read on! The below chapters of this very article will provide you with more advanced theory and killer tips.
• Watch the whole Tips & Techniques sections of the End-to-end Program. You will find 10 examples with clear walkthroughs of tips and techniques right in the middle of real action.

Step 9: Do further mock cases, review, and improve

Practicing for case interviews is a time consuming process – but as long as you have the right method, you will make it!

• First, brush up on knowledge related to case interviews with the Case Interview End-to-End Secrets Program .
• Second, get personalized practice with ex-consultants. That way, you’ll receive clear and tuned feedback to understand what to improve, building your own proper case approaches.  See a list of experienced coaches here .

Stay tuned with us on this website and our Youtube channel for continuously updated information on case interviews and management consulting recruitment; you can also subscribe to the newsletter below for free materials and other insightful content!

Good luck with your case prep!

Case interview tips – With instant results

Imagine a case interview just falls out of the sky and into your lap, scheduled for tomorrow – how can you even prepare?

The answer lies in a few “quick and dirty” tips, which I’ll share with you in a moment.

I am a firm believer in the 80-20 rule – which states that 20% of the causes lead to 80% of the consequences.

In the case interview prep context, 20% of your learning efforts will bring about 80% of the improvements – so the key to instantly and dramatically improving your case performance is to identify and focus on that 20%.

In the next 8 chapters, I’ll tell you the killer tips and tricks that helped me get a McKinsey offer, the majority of which were previously only available in the premium End-to-End Secrets Program , including:

• Chapter 9: Delivering the perfect case opening
• Chapter 10: Remaining absolutely structured throughout the case
• Chapter 11: Taking the best notes
• Chapter 12: Getting out if stuck
• Chapter 13: How to ask for data
• Chapter 14: What to do when receiving data
• Chapter 15: Deliver the most convincing closing pitch
• Chapter 16: Developing your personal scripts

One thing before you proceed: don’t forget to learn the fundamentals, the question types, and the frameworks. Remember, these 20% tips can only get you 80% performance; if you want 100%, there’s  no substitute for hard work.

How to deliver the perfect case opening

The result of a case interview is determined  the first 3 minutes – and I’m not even exaggerating.

Most people will be put off by this fact – indeed, with all those efforts spent on learning for the later part of the case, and the hiring decision is made when you’re not even properly warmed up yet.

However, putting a spin on it, this is the 20% to focus on – if you nail the opening, you’ll make a better impression than most candidates; it’s also easier to perform well in 3 minutes than in 30 minutes, especially when the case hasn’t gotten tricky. Additionally, you can prepare the opening in a formulaic manner – essentially learning by heart until it becomes natural.

There are 7 steps in the perfect case opening formula:

1. Show appreciation

2. Announce case introduction

5. Announce case approach

7. Ask for a timeout

In this chapter, I’ll walk you through each of those steps.

Step 1: Show appreciation

The quickest way to score the first points with any interviewer is to  sincerely compliment them. Everybody loves compliments.

Case interviewers are not dedicated HR staff, but Engagement Managers, Partners, and Directors who conduct interviews ON TOP OF their projects as goodwill for the firm, so you should at least be thankful for the time they spend with you.

Begin your interview with a sincere “thank you” for the interesting case (if you have to fake these words because deep down you don’t like case interviews, you aren’t exactly cut out for the job).

Step 2: Announce case introduction

Announce you’re going to do  steps 3, 4, and 5.

This step is related to what I call the “map habit”, which I’ll describe in detail in the next chapter. For now, just understand that it  helps the interviewer follow your introduction, and shows you’re a structured person.

Step 3: Recap  

What is the key question of the case?

On a side note: one common mistake is to mix up step 3 with step 4 (clarify) – remember, don’t ask anything , just rephrase the case to ensure that you get it right.

Step 4:  Clarify

Ask questions to clear up any  potential confusion about the details of the case.

Case questions are always very short with a lot of vague details; if you don’t see the need to ask anything, you’re doing it wrong.

Run this checklist through your mind to help you clarify as many unclear points as possible:

• Definitions: are there words you don’t understand or can be interpreted in multiple ways?
• Timeframe: what is the “deadline” for solving this problem?
• Measurement: how are the important variables (performance, revenue, etc.) measured?

Additionally, number your questions so it’s easier for you and the interviewer to keep track.

Step 5: Announce case approach

Roughly sum up  how you’ll analyze the problem.

Again, this is related to the map habit, which makes the overall case progress easier to follow.

There are 3 types of cases: (1) problem-solution, (2) should I choose A or B, and (3) how to do C. For each type, there is a different approach. The latter two are discussed in the “Advanced Logic” chapter, for now, we’ll continue with the first type: tell the interviewer you’re going to find the root cause to ensure long-lasting solutions, and to do that you’ll develop an issue tree.

Step 6: Align

Check if the interviewer  approves of your case approach.

This is an important habit of real consultants  because nobody wants to waste resources going in the wrong direction; interviewers expect candidates to show it in the case interview.

Simply ask “Does this sound like a reasonable approach to you?” – most likely the interviewer will give you the green light, but if you’re lucky he/she may even suggest a better approach.

Step 7: Ask for timeout

After you’ve gone continuously through the 6 steps above, ask the interviewer for timeout to (make this explicit) gather your thoughts and develop the first part of the issue tree.

Make the most of your timeout session, and keep it as short as possible. Any unnecessary silence will damage the impression and hurt your chances (refer to the End-to-End Program example in Chapter 6 to “feel” how awkward a lengthy timeout session is).

Case opening – Example script

Now it’s time to see how you can put all those steps into action!

Thank you for this very interesting case, I am really happy to get a chance to solve it!

The first step in solving any business problem is to make sure we solve the right one, so before diving into the problem, I would like to first recap the case, then ask a few clarification questions to make sure we’re both on the same page, and lastly announce my overall case approach.

So here is my understanding of the case:

• [facts regarding the client and situation]
• [key case question]

Does that correctly summarize the case?

<assume the interview confirms that your playback is correct>

Great, now I’d like to ask my three clarification questions:

• [question 1]
• [question 2]
• [question 3]

<wait for answers>

Thank you for the clarification. Is there anything else I should be aware of?

Thanks for all the insights. It’s great that we all agree on the key details.

For the overall approach to this case, to completely wipe out the problem for a long-lasting impact, we will need to find out the root causes of this problem. To do that I will try to break the problem down into bite-size pieces with issue trees, in order to quickly isolate the root causes inside the branches, then drill down accordingly to gather information until we can draw actionable solutions.

So before I go on to establish my first issue tree, does that approach sound reasonable to you?

<assumes the interviewer agrees with your approach>

It’s great to see that we’re on the same page regarding the key details as well as the overall approach to the case. I do need some time to gather my thoughts, so may I have a short timeout?

Being structured throughout the case

The high stress and large amount of information in case interviews make it easy for even the brightest candidates to derail from the objective or present in an unstructured manner.

I’ll be sharing with you my 3 most impactful tips for keeping the structure in case interview:

1. The map habit

2. Numbering your items

3. Sticking to the big problem

The map habit

It means regularly and explicitly checking where you are, and where you’re doing next.

I call it the map habit because it’s similar to using a map while traveling – pausing every once in a while to check your location, destination, and direction.

This habit gives you a sense of direction and authority while making it easier for the interviewer to follow your case progress. It also makes you sound organized and systematic – a definitive mark of management consultants – and the interviewer will love it!

You’ll see this habit a lot in our Case Interview End-to-End Secrets Program, where candidates would often pause at each key step during the case. Do the same thing in your own case interviews, and you’ll greatly impress the interviewer.

Numbering your items

A very easy and effective way to make your pitches sound structured is to number each item.

The formula is simple: “There are X items that I’m going to say; they are: No.1 … No.2 … No.3 …”

By now you may have noticed that I use this structure many times throughout this guidebook – it’s already quite effective in written language, but it’s even more impactful in spoken communications!

Having this numbering habit will make it very easy for the listener to follow your speech, and it creates an impression of MECE (even if content-wise it’s not MECE).

Sticking to the big problem

There are two ways to keep yourself on track  all the time in those high-stress case interviews

1. Occasionally check your position on the issue tree, and quickly get back on track if it seems you’re “derailing”. If this sounds like the previous map habit, you’re right, it is the map habit.

2. Take good notes, with the case question being written big and bold on top of your scratch paper. That way you’ll be reminded every few seconds.

That last point brings us to the next issue: how to take notes.

How to take notes in case interviews

The best notes for case interviews are always  clear-cut, structured, and relevant.

Even the smartest candidates suffer from seemingly silly problems in case interviews – forgetting data, messing up the numbers, getting stuck with frameworks, losing sight of the original objective, etc. And in the true management consulting spirit, I set out to find the root causes.

And looking back at hundreds of coaching sessions I did, I found one thing in common – none of those candidates could take good notes.

I’ll tell you precisely how I took notes to get a McKinsey offer; however, I hope that after this chapter, you can install the spirit of the method, not just the method itself.

So here we are, with the 3 groups of sheets laid out for the ideal note-taking:

1. Data sheets

2. Presentation sheets

3. Scratch sheets

Data sheets

Data sheets are used to store and process every piece of incoming data .

Try to draw tables for these sheets, because this not only makes the calculation process easier but also gives the impression that you’re a careful and organized person.

Also, remember to write only the results of calculations on this sheet, to keep it neat and tidy. Most of your calculations should be done mentally (see the article on Consulting Math for more details); if you really need to jot down the calculations, do it on the scratch sheets.

Presentation sheets

Presentation sheets are used to develop and present any “outgoing” content.

Your issue trees should be drawn on these sheets, along with the big-and-bold case question/objective right on top. When delivering your pitches, always turn around the presentation sheets so the interviewer can clearly read what’s on them.

As with the data sheets, avoid any messy “mid-process” drawings. Put them on the scratch sheets instead.

Scratch sheets

Scratch sheets exist to keep other sheets clean.

Ever felt irritated receiving a notebook full of correction marks? That’s exactly how the interviewer feels if you present with untidy notes. You should try your best to hide all the unorganized, messy parts of your thought process.

The scratch sheets provide a sanctuary for that unstructured part of yours – it’s okay to go all over the place for brainstorming, as long as you can organize the incoming resources and present in a systematic manner.

“I took the notes just as you instructed, but I still get stuck in cases. How can I avoid it?” – Well, that’s the subject for our next chapter – “Stuck” situations and how to get out of them.

Stuck in cases – What to do

We’ve all been there – that scarily awkward feeling when you don’t know what to do next in a case interview, that fear of being rejected.

In every “stuck” situation, the most important thing is to remain calm and collected (you’ll lose points if you panic) – then methodically work your way out. I’ll teach you how to get out of those situations, with style.

There are actually 3 different kinds of “stuck”, and for each, I have a different solution:

1. The “Framework” stuck

2. The “Data” stuck

3. The “I-Cannot-Find-The-Problem” stuck

Let’s go through each in detail.

The framework stuck

This situation happens when the candidate does not know which framework to use, and the secret tool for it, is “segmentation”.

Segmentation works just like any framework, and like a Swiss Army knife, it’s usually safe and easy to use. So if you’re unsure how to break things down, say these magic words:

“At this point, I’d like to break down this X item, and one good way is to use the natural segmentation within this line of business. So may I ask how they break this X item in this industry?”

If you get it right, the interviewer will reply with the most industry-relevant way to segment the item.

You may be wondering why I’m not talking about issue trees and frameworks here, after all the theory at the beginning of the guidebook.

The answer is that the textbook and “ideal” solution – learning the problem-solving fundamentals and deep-diving the frameworks to increase your flexibility – takes a lot of time, while the “cliched” solution – learning as many frameworks as possible, usually at the cost of depth – is inherently dangerous.

The data stuck

The “data stuck” happens when the candidate can’t extract relevant insights from the given data. And when this happens, ask for benchmarks.

Comparing with benchmarks is the quickest way to put data into perspective, yielding useful insights. There are 2 kinds of benchmarks – if you remember from the chapter on Candidate-led Cases: 

• Historical benchmarks: data on the same entity in the past
• Competitor benchmarks: data on similar/competing entities in the same timeframe

To ask for benchmarks, Just say the following lines:

“For now, I hypothesize that the root cause of the problem comes from the X branch of this issue tree. However, to further break down the problem in a spot-on way, I do need some information on the context of our client’s problem.

One of the quickest ways to grasp that context is to use competitor’s data; so can I have the X figure for our client’s competitors?”

The “I-Cannot-Find-The-Problem” stuck

This is the scariest “stuck” because there’s no obvious reason or solution – you’ve done your math right, your framework is suitable, and you’ve got a lot of interesting insights from data. Why are you still stuck?

From my experience in coaching sessions, there are 2 scenarios where this happens: (1) your issue tree is not MECE, and (2) if your issue tree is MECE, it does not isolate the problem.

You can try to avoid this in the first place by mastering the MECE principle, improving intuition, as well as aligning with the interviewer early and often.

But what if you still get stuck? The answer is to calmly admit you’ve hit a dead-end, and ask for time to fix the problem; be it the first or second scenario, you have to redraw your issue tree.

Literally use the following script:

“My whole analysis seems going towards a dead-end, which means either part of my issue tree is not MECE or my method of breaking down does not isolate the problem. Either way, I would like to take a timeout to have a look at it.”

You likely get stuck when practicing on yourself. That’s the reason why you need personal coaching. Veteran coaches at MConsultingPrep will give insightful feedback, propose actionable steps, and help you significantly enhance your performance. Find my coach !

How to ask for data

Data is the fuel for the case interview engine. Without it , your analysis can’t progress.

The problem is that interviewers don’t simply give out precious data for free. It has to be earned. There are 4 tips you can use to show that “worthiness”, and prompt the interviewer to supply you with the best information:

1. Create a good impression

2. Explain the purpose of the data

3. Explain the method of acquiring the data

4. Ask open-ended questions

Tip 1: Creating a good impression

The interviewer will love you if you think and act like a real consultant – if you can achieve that, he/she will always give you the best pieces of data available.

In this guidebook, there are countless tips to show your consulting characteristics – I even write a whole chapter on how to install consulting culture into your own personality. Generally, you must always be (1) structured , (2) fact-based, and (3) action-oriented.

Additionally, common people skills and interview tips also apply – show your appreciation by thanking for their help, keep a smile on your face to maintain a positive atmosphere, etc.

Tip 2: Explaining the purpose of the data

Say why you need that data, so the interviewer knows you can actually use it.

There are only two purposes for data in case interviews: (1) to test a hypothesis, and (2) to understand the context.

You can use the following scripts to when to reason your data requests:

“For now, I’m hypothesizing that the root cause of this problem comes from the X branch. Since this hypothesis can only be tested with the data on X, may I have those figures?”< testing hypothesis>

“For now, I hypothesize that the root cause of the problem comes from the X branch of this issue tree. However, to further break down the problem in a spot-on way, to better understand the context of our client’s problem, I will ask a few more questions. Does that sound reasonable to you?” < understanding the context>

Tip 3: Explaining the method to acquire the data

By stating how to get the data, you prove its feasibility and reinforce your data request.

In real consulting projects, data is not always available; the interviewer may rely on this logic and refuse to give you any information. So, when you ask for data, make sure your request is realistic, then state the method to acquire it using these words:

“If this was a real project, this information can be acquired from/by X source/method”.

In our  Prospective Candidate Starter Pack ,   there is a sheet listing all the possible sources of information in consulting projects, which you can download for your own use, along with many other free case interview materials.

Accurately explaining the data acquisition method also shows that you’ve done your homework and you know the consulting industry inside-out. Any interviewer will be greatly impressed.

Ask open-ended questions

This prompts the interviewer to give you data you haven’t thought of.

The precise questions mostly depend on specific cases (meaning you need to sharpen your intuition), but there is a Swiss Army knife here: “Is there anything else?” – which is a question real consultants ask several times a day, at the end of their conversations.

Use open-ended questions when you feel you might be missing something – for example, during clarification – and only after a series of well-defined, close-ended questions. Otherwise, you risk appearing lazy and over-reliant.

What to do when receiving data

Suppose the interviewer agrees to give you data. Now what?

Time to shine! If you do these following 3 steps, even just once, in the interviewer’s mind, you already pass:

1. Acknowledge the data and show appreciation

2. Describe the data, especially its notable features

3. State the implications of the data

Let’s dive into each separately.

Step 1: Acknowledging the data

Simply  thank the interviewer for the interesting piece of data.

Firstly, it confirms that you have received, and can understand the data.

Secondly, it’s always good to give out modest, subtle compliments to the interviewer. Trust me, conducting case interviews is hard work, and the interviewer does appreciate those little compliments.

Last but not least, it buys you a few seconds to fully absorb the new information and minimize any possible silence.

Step 2: Describing the data

Summarize  the most important insights you can extract.

Don’t recite a short essay about the data, there is no time for that. Quickly and mentally calculate all the important points, then state it out loud in 1-2 sentences.

This step has several uses:

It showcases your consulting math skills (chart insights and mental calculation)

It eliminates the silence during your analysis

It helps you quickly memorize the key trends in the data

Step 3: Stating the implications

Concisely explain how the insights from the data  related to the issue tree – do they confirm or reject the current hypothesis? Do they open new areas for investigations?

This part is extremely important because it connects to the action-oriented mindset of actual management consultants while laying solid foundations for your next steps (fact-based).

Example – Handling revenue data

Suppose you’re working on a profitability case (how to fix low profits), and you’re trying to dictate whether the root cause comes from the revenue side.

The interviewer gives you this data:

How would you respond? Try to answer it yourself before revealing the sample answer.

Sample Script - Receiving Data 

Thank you for the very interesting data. (acknowledging)

It seems that our client’s revenue has been increasing steadily throughout four years – around the mark of 20% annual growth, in fact. (describe the data)

This suggests that the problem may not come from this side of the issue tree. However, in order to fully reject the possibility, I need the figures on the revenue of other companies in this industry around this time. Do we have those numbers? (implications)

Delivering the perfect closing pitch

“You have one minute to summarize all of your findings to the client CEO. What would you say?”

Your answer must be short, to-the-point, action-oriented, and client-friendly.

The closing pitch of the case interview is sometimes called the “elevator pitch” , where you supposedly meet the client CEO inside the elevator and must somehow deliver the results of the project before the elevator arrives at its destination floor (it’s even worded like that sometimes).

Regardless of the wording, the principles remain the same, and your closing pitch must consist of these 4 parts:

1. Introduction / Lead-in

2. Summary of the root causes

3. Summary of the solutions

4. Next step

Part 1: Introduction / Lead-in

Open your pitch in a client-friendly way. Remember, consulting is a service – a premium one, in fact.

There is a simple formula for this part of the pitch:

“Mr. CEO, it has been a great pleasure to be working with you on your company’s X problem.”

Everybody loves a little compliment, don’t they?

Part 2: Summary of the root causes

Don’t go into detail about your analysis – show them the results first.

CEOs are busy people, they have no time for a 15-minute break-down of your issue tree. They only care about the “big picture” – “Why is the problem happening?”.

You need to sum up root causes in a structured manner, with a numbered list – in the case interview context, that’s one characteristic the interviewer looks for, and in real projects, it helps the listener follow your pitch.

“After careful analysis, we have found X root causes for the company’s problem: 1… 2… 3… X”.

Part 3: Summary of the solutions

The solutions are what the clients pay for in the first place, so make sure to deliver them clearly and systematically.

This step must also be structured. Additionally, list the solution in the same order as their corresponding root causes, to imply the connection between them (if the root causes are listed as A, B, C, then the solutions should never be C, B, A).

“To solve the aforementioned issues, we propose the X following solutions: 1… 2… 3… X”.

Part 4: Next step

The ending must lead the customer towards a follow-up project, in a client-friendly way.

This step shows that you have an action-oriented mindset and necessary people skills to represent the firm before the clients.

Moreover, follow-up implementation projects are a major source of revenue for the top consulting firms (such as McKinsey, BCG or Bain), so mentioning them in your case interview ending pitch proves that you did the appropriate research before applying.

So here’s what you’ll say when the elevator reaches the destination:

“We would be more than happy to work with you to implement these solutions”.

Develop personal interview scripts

Every tip I’ve mentioned in the previous 7 chapters is for recurring situations in case interviews, and they can be dealt with using formulaic responses.

What that means for you – the candidate – is that you can make personal scripts and learn them by heart until they all become your second nature. That will save you a lot of brainpower to use on the issue tree. This approach has proven successful with all of my coachees, and it’s also a major part of our Case Interview End-to-End Secrets Program. You will find my own personal script I used back in the day, and I will also personally give feedback to scripts of members of the program.

So open your document tool and start writing now. Once you’ve finished the scripts, learn them by heart one at a time. When you feel comfortable with every one of them, you can move up to a higher level and practice with whole cases.

Inside the case interviewer’s mind – Consulting culture

The best way to impress your consulting interviewer is to act like a consultant. And to do that, you need to know what goes on inside their mind – both the conscious and unconscious – then install it into your own personality.

In this chapter, I’ll guide you through 15 ingredients that make up a consulting mind. However, I won’t tell you how to apply this in case interviews because it will sound fake – what you need is to immerse yourself in a consulting environment, and incorporate these “ingredients” into your own mindset.

Responsibility & proactivity

Everyone talks about responsibility and proactivity these days, but in management consulting, we have a much more powerful word – “ownership” . When you “own” the work, you deeply and sincerely care about it, and you always try to go beyond what is required.

If you ever spend your efforts trying to improve a piece of work that your boss already approved, just because you know it is the right thing to do, because you feel so good seeing a job well-done, you have that “ownership” mindset.

In management consulting, you are expected to possess that mindset. In my early days at McKinsey, I was almost thrown out the window for working on a cement project but not knowing where the aggregate mines were (which was outside my responsibilities, but my boss expected me to know it, since I “owned” that cement project).

If you fail to do your work, don’t ever blame anyone or anything. Your responsibility is to draw up contingency plans for the “worst-case scenarios”:

• Missing the deadline because the client did not send you the data? You should have accounted for it in your schedule. 
• Late for work because of a traffic jam? Why didn’t you get up earlier?
• Your pet bite your suit? Any sensible person should have a spare one; even if that one is bitten, aren’t we paying you enough to get a new suit at the store this morning?

In short, if you want to be a consultant,  don’t make excuses.

Result-oriented / Can-do attitude

“There’s nothing I can’t do” – that’s the mindset you need to work in management consulting.

The result orientation inside a consulting firm is intense – saying that it’s “Mission Impossible” everyday would not be an exaggeration, but at the end of the day it’s always “Mission Accomplished”.

The boss doesn’t pay much attention to how you do a task, or what resources it takes, as long as you get it done. The firm has enough resources of every kind to help you with that, so there’s no reason you can’t pull it off.

Top-down communication

Communications made by consultants are always short, concise, to-the-point, action-oriented, and structured.

We were all given full-on lectures by our parents back when we were kids, for wasting food or not exercising (or not studying, for Asians like me). If they were management consultants, most of those lectures would be replaced with powerful, action-oriented messages: “Go study. If you don’t get an A+ for the next test, I’ll have to discipline you”.

A consultant seeing something non-MECE is like your mom seeing your messy bedroom. It’s that discomforting.

If you wish to be a consultant, train yourself to be MECE in everything you do. Once you can be MECE effortlessly, and you start spotting the annoying non-MECE-ness in everything around you, you know you’ve got it. 

If you’re unstructured, you won’t get into the business.

Being “structured” is a pretty vague concept, but everyone in the consulting industry knows when they see it. It’s about being organized, logical, top-down, MECE, etc.. Basically, if you can approach things the same way as real consultants, you will be deemed “structured”

If you can’t meet the deadline, you’re dead (of course, not literally).

A consulting firm works like the perfect machine, where every part operates as intended. When consultants promise to help you with something, you can be nearly 100% sure that they’ll keep their word. This makes work management that much easier.

Consequently, if you start missing the deadlines, you’ll be out of the game soon enough.

Manager from Day 1

You’ll get the idea right away if you watched this video on the job of management consultants:

In short, even as an entry-level associate, you’ll be managing a multitude of resources (experts, specialists, etc.), contents (reports, client data, expert knowledge,…), and stakeholders (the two most important being your client and your boss).

Pulling all of these together to create impactful results would be an impressive feat, even for the best and brightest new hires.

Client first

Don’t. Ever. Piss off. The client.

Management consulting is a special service industry – besides the usual “don’t disrespect the client” and “don’t leave a bad image of the firm”, there’s also “don’t make them hate you while telling them to do what they probably hate.” (which is a good way to sum up a consultant’s job).

In case interviews and PEIs, the interviewer will be asking himself a big question: “Can I trust this guy to represent me and my firm before the client?” – if the answer is anything below a stellar impression, you won’t be receiving an offer.

Consultants will have valid reasons for everything they do.

In both consulting work and case interviews, you need to be very explicit about the basis of your actions – every conclusion must have backing data, every idea must be explained, and every request must serve a purpose. Don’t ever assume that you’re justified.

Being fact-based is part of the foundation for the trust people place in consulting firms, so people who draw ideas out of thin air and act impulsively will never get into the industry.

Effective time & resources management

Every consultant works hard, so the only way to stand out is to work smart.

Yes, I know it’s a buzzword, and I know it’s cliched, but the 80-20 rule really does apply in this line of work. The best performers are always the ones to identify the most important lever and focus on it.

With the intense workload and up-or-out policy at major consulting firms, this skill is vital. Don’t be surprised if you pull all-nighters and work hard all the time but still get fired, while that one guy who goes home at 5 gets promoted. If you want to survive, learn from him.

Key takeaways & key messages

To a management consultant, everything has a key takeaway.

Consultants are efficient people, they don’t simply waste time, effort, and resources on irrelevant things. Things are only worthy of their attention if they have an interesting, helpful “so what”:

• You tell a story? So what?
• You perform a data analysis? So what are your key insights, and what’s the implication?
• You draw a slide? What’s the key message you’re trying to deliver?

If you already think like this, trust me, the interviewer will love you.

Think on your feet first

You should only ask for leadership assistance only  after you’ve thought well about the problem.

Just pause for a second and think: would you be more ready to help someone who really tries their best at the job or someone who does nothing and relies solely on you?

The same thing is true in consulting work, and even in case interviews: the interviewer will assist you if you can deliver well-informed opinions.

With that said, “asking without thinking first” is a very common mistake in case interviews, which you can see in the numerous examples from our End-to-End Secrets Program. 

Align early, align often

Always try to reach and maintain a consensus with co-workers and your boss, from the most mundane tasks to the largest projects.

Nobody wants to spend a whole week building a model that the team doesn’t need; it’s a huge waste of time and resources. As such, consultants have this aligning habit very early and often – a little time spent on reaching an agreement now will save a lot of trouble later.

Remember to align in case interviews as well – at the start of the case, and every important step.

Consultants are very action-oriented people who always think about the next step.

Every meeting, phone call, even random catch-up must end with everybody being explicitly and absolutely clear about what to do next.

So what’s YOUR next step, after reading this guidebook?

Scoring in the McKinsey PSG/Digital Assessment

The scoring mechanism in the McKinsey Digital Assessment

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Six types of charts in case interview are: Bar/Column chart, Line chart, Percentage chart, Mekko chart, Scatter plot chart, Waterfall chart.

Business knowledge is not a mandatory condition to become a consultant. Nevertheless, it still has specific obligations and advantages for consultants.

There are 9 type of questions that mostly used in actual case interviews. Each type has a different solution, but you can rely on the a 4-step guide to answer

Identify The Problem: the first step to cracking a case study

• Identify the problem
• Build your Problem Driven Structure
• Lead the Analysis
• Provide recommendations

Four Steps to Identify the Problem

Common mistakes.

Correctly identifying the problem is the first step to successfully solving a case . This might seem obvious - surely one has to know what a question is in order to answer it correctly? However, failing the identify the problem derails far too many case interviews before they have even gotten started. Many otherwise-promising candidates lose out on jobs as they miss the whole point of the case .

In light of this, MyConsultingCoach has developed a structured, step-by-step approach to identifying the problem . This approach should make sure that you are addressing the correct question every time, giving you the best possible chance of cracking your case and impressing your interviewer.

Prep the right way

This article provides an outline of our method, which will get you started with identifying the problem in your case practice. In our MCC Academy , we have a comprehensive video lesson , which is the gold-standard resource for this topic . This goes through our method to identify the problem in greater detail than is possible here and includes more examples to help you get to grips with the material more quickly.

Case prompts can vary immensely. Some will be straightforward , with a clear and specific problem. For example:

"Our client, a supermarket, has seen a decline in profits. How can we bring them up?"

Often, though, you'll be given rather more open ended questions and/or questions asking about unfamiliar industries where you are unlikely to have much pre-existing knowledge.

For example:

"How much would you pay for a banking license in Ghana?"

Or, alternatively :

"What would be your key areas of concern when setting up an NGO?"

Whatever prompt you get, don't let it panic you. Remember, you aren't being assessed on your previous knowledge - nobody expects you to have read up on the Ghanaian banking system just in case it came up. Interviewers care less about what you happen to know than they do about your ability to ask smart questions . Difficult case prompts are a test in themselves and assess your abilities to prioritise, to cope with ambiguity, to learn quickly and to impose structure - all whilst managing your own stress.

Whether the prompt seems straightforward or difficult and ambiguous, you can apply the same method to make sure that you correctly identify the problem.

Join thousands of other candidates cracking cases like pros

From start to finish, we can break down the process into four key steps . This might all seem like quite a lot to remember on first reading. However, with a little practice, this method will soon become second nature and you will be able to correctly identify the problem for any given case in a few minutes.

1. Listen to the case prompt and take tidy notes

This might seem obvious, but paying attention and taking notes you can actually read to refer back to is crucial - not just for identifying the problem, but for your subsequent analysis as well. Don't make any assumptions straight off the bat - just jot down the facts.

2. Engage the interviewer and ask key questions

Now, it's time to respond to the interviewer. We can break this response down into two areas:

2a. Engage the interviewer

Your first words should engage your interviewer. By this, we mean that you should try to establish a rapport with your interviewer and to demonstrate your interest in the problem . It is important to show that you are enthusiastic and actually enjoy tackling tricky cases - after all, you are supposed to want to do it full time!

2b. Clarify unclear information in the prompt

After engaging the interviewer, it's time to ask some questions - not too many! It is important to ask questions sparingly and in a structured, thoughtful way, rather than just rattle off a dozen at once.

We cannot stress the importance of these questions enough. You must actually understand the prompt to have a chance of identifying the problem and you must identify the problem to solve the case. It will do you no good to make a mess of a whole case study because you didn't want to admit that you weren't sure of something at the start!

There are two kinds of question which you might need to ask:

• First, you might need to clarify relatively simple matters , such as the definitions of any terms you are not familiar with. Similarly, you might need to clarify the scope of the problem and the timeframe in which you are operating. For instance, it may be that the client company is on the edge of bankruptcy and will go bust within a couple of months if things can't be turned around - meaning you will be looking for solutions which will be effective in the immediate term!
• Second, you will need to ask some questions to get more detail about how the client company functions and the business environment it exists within. Precisely what you need to ask will very much depend on the specific case. For example, you might want to ask about the company's value chain or how its market share has been changing over time. Whichever questions you do ask, though, you should make sure to be specific and have a clear rationale for each.

3. Formulate your hypothesis on the problem

Now that you have gathered all the information you need, you should be able to form an hypothesis on what the problem actually is .

To formulate this hypothesis, ask yourself the key question:

What is the single, key, most important success criterion for the client?

You can test this hypothesis by asking yourself two follow up questions:

If this problem is solved, will it make the project successful? If it is not solved, will this problem jeopardize the project?

If your hypothesis meets both these conditions, it is probably the correct one and you can move on to validate it.

4. State the problem, get feedback and refine if necessary

The final step to identify the problem is to confirm that your hypothesis is correct . This is crucial - do not be tempted to just assume you are correct and skip ahead to the analysis without being sure. As we will see in the next section, mistakes are easy to make and must always be guarded against.

Here, you should briefly restate the problem to the interviewer in your own words. Be sure to take a top down approach (our articles on CEO level communication and the Pyramid Principle might be useful here) and to integrate what you have learnt from your questions to the interviewer. Don't just repeat the interviewer's own words back to them like a robot! Re-phrasing and integrating what you have been told show that you have been listening and that you understand what has been said.

Everything you need in one place

Ask the interviewer to validate your hypothesis - that is, to say if you have gotten the problem right. If they say you are correct, you can move on to start structuring the problem and begin your analysis . If not, you can adjust your hypothesis and try again, iterating until you arrive at the correct problem. This way, you will be sure you will always be sure you have successfully identified the problem before you go on to analyse it.

Candidates tend to fall into the same traps over and over again . Even with our step-by-step scheme to help you out, these can be easy mistakes to make and you should keep them in mind so as to avoid making costly errors. We can group these mistakes together into three categories:

Being too narrow

It is easy to identify too narrow a problem. This will mean that you address only a subset of the client's main issue. For example, you might focus only on growing a company's profitability in the short term, without giving sufficient consideration to how the company can grow in the medium to long term.

This kind of mistake can be avoided by being sure to ask your interviewer for clarification if there is any ambiguity in the scope of the case prompt (see 2b, above). You should also ask yourself whether an answer to the problem you have identified would really give the client a complete answer to their concerns.

Being too broad

It is also possible to be too broad. Identifying too broad a problem will lead you to try to understand too much and provide a very general analysis which will be largely irrelevant to the client's actual issue. This will make very inefficient use of your time and you will quite likely not reach a solution within the timeframe of the interview.

Just as with being too narrow, you can avoid too broad an approach by being sure to ask you interviewer questions about any ambiguity and by asking yourself whether the client will actually find this answer to the question you are identifying useful. Is what you are doing really necessary to address their key concern? Our article on taking a hypothesis driven approach to problems is also particularly useful here in making sure you keep your eye on the main problem and avoid unnecessary analysis.

Addressing the wrong problem

You might think that one would have to be some kind of idiot to end up tacking completely the wrong problem and that this won't happen to you. However, case prompts will often obscure the real problem. This might very well be intentional on the part of the interviewer as a way to test you (after all, interviewers in all industries will make use of trick questions ) It will require real thought and attention to make sure you don't embark down the wrong path. This can be the case for working consultants as well, as clients will often have a poor understanding of what is causing their company's issues and inadvertently attempt to push consultants in the wrong direction.

Forget outdated, framework-based guides...

Now that we have learnt how we should go about identifying the problem in principle, it's time to put these ideas into practice. Let's see how a case might be tackled incorrectly and how our step-by-step approach can help improve matters. As an example, let's say your interviewer gives you the following prompt:

Our client, Pasta Sara, is a major producer of dried pasta. Pasta Sara is based in Italy and manages a network of 5 manufacturing plants, spread across the country. They have also acquired a company with 3 manufacturing plants in France. Pasta Sara has seen steady revenue growth but a slow, gradual decrease in profitability in the last 4 years. How can we help them?

Unsuccessful Candidate

We'll start with a candidate who does some things corectly, but who has also made some fatal mistakes. See if you can pick out what they get right and wrong:

Candidate: So the problem we’re trying to solve is to boost Pasta Sara’s profit margin. I’d like to ask a few clarifying questions before proceeding to structuring the problem. Is that ok? Interviewer: Go ahead Candidate: I’d like to know if this decrease in profitability was transversal to our operations or focused on a specific geographic area? This could probably help me identify specific issues there. Also, are there any trends I should be aware of in this industry? Additionally… Interviewer: Well regarding your first question… Candidate: Thank you for your answers. I’d like to take 30 seconds to structure my approach to this problem if that’s ok with you Interviewer: Go ahead

Okay, so what did the candidate do correctly? Well, they at least attempted (however unsuccessfully) to pinpoint the problem. They were also explicit about what they were doing and provided a rationale for their questions.

However, the candidate also made some serious errors. First, as regards engaging the interviewer, they didn't make an effort to show interest and establish a rapport. The candidate then jumped the gun by attempting to define the problem too early, before asking for any clarification or more information. They also didn't bother to check with the interviewer that they had identified the problem correctly.

Regarding the questions the candidate did ask, they barraged the interviewer with a whole list of queries. Not only were these questions too numerous, but they were also too vague; not being structured or targeted enough for the answers to actually be useful.

As a result of all this, the candidate totally missed the problem they were supposed to be solving . This means that (barring a miracle) their analysis will also fail to address the client's problem, so they will fail to solve their case and (barring another miracle) fail to get the job.

Successful Candidate

So, how can we improve on this unsuccessful candidate's performance? Let's see a more successful candidate apply our step-by-step process.

First, they listen carefully and make notes - which end up looking something like the following. These notes capture all the relevant information and our candidate has underlined pieces of information which they will need to ask about.

Now, our candidate replies to the interviewer:

“Thank you for the opportunity to look into this issue for our client. It sounds like an interesting case!” “To ensure I’m addressing the right issues and to familiarize myself with the problem, I would like to ask three brief questions” “First, could you let me know a bit more about our client’s business model? Which activities do they perform -is it only production, or do they also control distribution etc.? Second, I would like to understand who their main clients are and, third, I was wondering who their key competitors are and what their market share is? This would allow me to better tailor my approach to the problem”

Note that our candidate starts by engaging interviewer and expressing interest in the case. They make what they are doing explicit before asking a small number of questions aimed only at understanding the issue, rather than jumping straight into trying to solve the case. These questions are very structured and specific, so that the answers will be genuinely informative. They are also backed by a rationale explaining their relevance.

Looking for an all-inclusive, peace of mind program?

After the interviewer answers their questions, our candidate moves on to generate and test an hypothesis as to what the problem is.

Thank you for answering my questions. Before proceeding to addressing our client’s problem, I’d like to validate my understanding of that problem. Our client is a pasta manufacturer operating in Italy and France. The client has asked for our support because - despite strong revenue growth over the last few years - profits did not grow in line with revenues, resulting in a declining profitability ratio. Our client’s objective is to improve this profitability ratio. Is this correct? Is there any other objective we should consider?

After securing positive feedback from the interviewer, our client is ready to move on to creating a structure and analyzing the problem, safe in the knowledge that this is indeed the correct problem and thus that they are that bit closer to landing their dream consulting job.

By now, you should have a pretty good idea on how to go about identifying the problem. Remember that, for a truly comprehensive look at this issue, you should see our video lesson in the MCC Academy . This goes through the whole process of identifying the problem in more detail and with more examples than can be packed into this kind of article.

Once you feel you understand how to identify the problem, you should move on to learn how to build a priority driven structure for it and to begin your analysis . Remember that you should be practising your skills as you learn them and that you can do so using our free case bank , as well as with the problems included in MCC Academy . This kind of active learning makes it much faster to get to grips with all the material and get a head start on really impressing your interviewer!

Find out more in our case interview course

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28 Case Interview Examples for Consulting Interview Prep (2024)

• Last Updated January, 2024

Rebecca Smith-Allen

Former McKinsey Engagement Manager

How to Use Case Interview Examples

Video Case Interview Example: Questions & Answers

Tips for Acing Your Case

Free Case Interview Examples (Consulting Firms)

Free Case Interview Examples (Consulting Clubs)

Practice is the key to passing your consulting interviews. To practice, you’ll need some examples of case interview questions and answers to work with.

We’ve got links to loads of them below.

In addition, we have:

• Tips on how to use case interview examples to prepare for your consulting interviews,
• A video case interview example with My Consulting Offer founder Davis Nguyen, and
• Insight into the difference between average and exceptional answers to case interview questions.

Get ready to dive deep into structuring your analysis of business problems, identifying the key issues, and recommending solutions!

Keep reading to find out how to use case interview examples to ace your case.

How to Use Case Interview Examples to Ace Your Case

1. start your case interview preparation early..

You’ll need to practice dozens of case interview examples to get good enough to receive an offer from one of the top consulting firms. This is not something you can cram the night before an interview.

Start as soon as possible.

2. Don’t Read Straight through Sample Case Interview Examples or Passively Watch Videos.

Some people think that the best way to improve their chances of passing a case interview is by reading as many cases interview examples as they can.

This is like reading about how to play tennis but never picking up a racket. To get better at tennis, for example, you need to actually pick up a ball and be active. The same applies to your interview preparation.

Stop and think at each step in the case interview question. Come up with your own answer and say it out loud. Practice driving each part of the case interview example yourself.

• How would you structure your analysis of the problem?
• What questions would you ask the interviewer?
• How would you set up the case math problem?
• What recommendation would you make to the client?

After you’ve developed your answer, compare it to the suggested answer for the case.

What did you get right?

How did your answer and the case interview example answer differ?

Are there things you miss consistently across multiple case interview examples?

The answers to these  case interview examples can look simple when you just read through them, but it’s not easy to come up with all the key aspects of the solution on your own.

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

3. Find Partners to Practice Case Interviews with.

Teamwork is an important part of consulting work, so get ready for it now. Find a case interview practice partner, preferably someone else who’s applying to jobs in the management consulting industry because they’ll know more about what recruiters are looking for.

Practicing cases with a partner provides the opportunity to get feedback from someone else on what you’re doing well and what you need to improve. Additionally, you’ll learn a lot by watching how your partner solves sample case studies.

Look for aspects of their approach that are effective as well as what they could do better. Working with a partner will make your consulting interview practice feel more real.

Similar to how you need a tennis partner to feel what is like to play tennis, you need a case partner to experience what a case interview is like.

4. Master the 4 Parts of the Case Interview.

In our article on Case Interview Prep , we discussed the 4 parts of the case interview: the opening, structure, analysis, and conclusion. As you practice with consulting case interview examples, practice each of these 4 parts to ensure you’re strong at them all.

5. Avoid Case Burnout.

A case zombie is someone who’s grown tired of casing from doing too much of it. Their answers feel rehearsed, not conversational. 

They may seem bored, not engaged in solving the problem. They’ll be less creative in their solutions. They certainly won’t pass the airport test!

Avoid becoming a case zombie by practicing smarter, not harder.

Video: Case Interview Examples – Questions & Answers

In the following case interview example, Davis Nguyen, founder of My Consulting Offer solves McKinsey’s SuperSoda case.  The video is broken into 4 parts of the case interview.

Remember, don’t just watch the video. Stop the video and provide your own answer before listening to Davis’s  answer to the case question.

Step 1: Case Interview Example Opening – Ensure you understand the client and the problem you’ll be solving in the case.

Step 2: case interview example structure – break the problem down into smaller parts. make sure you cover all key case issues., step 3: case interview example analysis – ask questions, gathering information from graphs and charts provided by the interviewer, do case math, and provide insight into the client’s business problem based on what you learn., step 4: case interview example recommendation – develop a rational recommendation for the client based on all you’ve learned throughout the case interview., tips for acing your consulting case interviews – the difference between average & exceptional, case interview opening.

The opening is a great point to ask “dumb” questions because, at this point, you’re not expected to know much about the client and their business. 

Here your goal is to understand the client, their business, and what a successful project will look like.

Don’t shy away from asking for clarification on things that will help you better understand the business problem and solve it. For example, if you don’t know how life insurance works and the case is about life insurance, then ask.

After ensuring you understand the client and their problem, the next thing to ask about is key metrics of success. 

For example, the client may want to find new avenues for growth. Are they looking for a 5% increase in revenue or to double their business?

Finding out what success looks like in the client’s eyes will ensure you work to deliver a solution that meets their expectations, not one that’s underwhelming.

After you find out what success looks like, ask further probing questions to better understand the client, their business, and any constraints on solving the case.

Examples of Relevant Questions to ask Your Interviewer 

Examples of relevant questions about the client might include the geography they operate in or the sector of their industry they are strongest in. 

Examples of relevant questions about their business might include what products or services are most profitable or most important to their customers. 

Examples of relevant questions about the problem might include whether there are any costs that can’t be cut or what the maximum amount the client is able to invest in developing a new product. 

Asking these types of questions up front will give you a better context for solving the client’s problem and make it more likely that you will solve the case interview.

Case Interview Structure

You’ll need a framework to make sure your analysis covers all key aspects of the consulting case. 

You can use one of the many standard Case Interview Frameworks we’ve outlined , but top interviewees develop their own framework for analyzing the case interview question. 

Their frameworks may include pieces of one or more of the standard frameworks but are tailored to the particular business problem they’re discussing. 

Good frameworks are hypothesis-driven, that is to say they can be tested similar to the science experiment, so that the answer is either a “yes” or “no.” For example, examining your bank account to see, “if I have $400 for a ticket” is an example.

Second, good frameworks cover all topics relevant to the answer. For example, if the client is opening up a new hotel in a foreign country, checking out the existing competition should be part of the framework.

As you study more about interactive case interviews and practice them you’ll develop a sense for what factors are relevant or not relevant to the case at hand.

Finally, a good structure will be  MECE  or mutually exclusive and collectively exhaustive.

This means the framework will break down the market or population being analyzed into segments that include every part of the whole (collectively exhaustive), and each segment of the market or member of the population will show up in one and only one category without overlap (mutually exclusive). 

For example, if you divide the target market for a retail product into segments by age, these segments would be MECE:

•  10-19,
• 40-49, etc.

The categories 15-25, 20-30, 27-35 would not be MECE because people could be counted twice. 

Case Interview Analysis

In the analysis phase of your case interview example, you’ll ask questions to get the information you need to solve the client’s business problem. Your questions will likely lead you to one of the 4 types of analysis that are common in consulting interviews: market sizing, brainstorming, quantitative reasoning (case math), or reading exhibits. 

No matter which of these types of analysis comes up, there’s a 4-step method that ensures you can crack the case. 

This 4-step method is:

• Ask for data,
•  Interpret the data,
•  Provide insight, and 
• Outline next steps. 

The data you ask for will depend on the case interview question you’re solving. For example, if the question is about profitability, you’ll need to know about the client’s finances: dig into revenues and costs. 

For example, if you find that the client’s revenues are flat while their costs have been rising, you’ll know that the problem is in the cost structure and that you’ll need to examine costs more closely.

Next, provide insight. As you examine costs further, you’ll find out why they’ve grown faster than revenues. 

This insight will naturally lead to the next steps. What does the client need to do to get costs under control and fix their profitability problem? 

You may need to go through this 4-step method a couple of times, focusing on different aspects of the client’s business problem. 

Once you’ve examined and developed insight into all key aspects of the problem, your next step will be to conclude the interview with a recommendation for the client.

Case Interview Conclusion

At this point, you’ve hopefully cracked the case and are ready to present your recommendations to the client (your interviewer). 

The best way to do this is to use the 5R approach:

• Recap – restate the business problem you’ve analyzed. In consulting this is done because a CEO might have hired 5 McKinsey teams and can’t remember which one you are on. 
• Recommendations – Provide the solution your analysis led to. We lead with the recommendation because it is the most important piece of information. Stating it first and clearly puts everyone on the same page.
• Reasons – Summarize the key facts and insights that lead you to your recommendations. 
• Risks – Outline any risks the client should be aware of as they implement your recommendations. No recommendation has a 100% probability of success. Clients need to be aware of business risks in the same way patients need to understand the side effects of drugs.
• Retaining the client – Provide next steps for how you can help the client ensure success. As consultants, we are paid for helping our clients. If there is a natural extension of the work as the client implements the team’s recommendations, we should tell them how we can provide further assistance (and ultimately make money for your firm). 

While most candidates will address their recommendations and possibly the reasons for their recommendations, few will hit all these points. 

In particular, outlining risks and further ways you can help the client will differentiate you from other candidates and help you to advance  to the second round of interviews or get the offer.

Free Online Case Interview Examples from 7 Top Consulting Firms

Now that you’re familiar with how you should use case interview examples and what differentiates an average answer from an exceptional one, you need sample questions to practice with.

Below, we provide links to dozens to help you hone your business problem-solving skills.

1. McKinsey Case Interview Examples

Disconsa – Help a not-for-profit develop better financial-service offerings for remote Mexican communities.

Electro-Light – Help a beverage manufacturer prepare for a new product launch.

GlobalPharm – Help a pharmaceutical industry client manage with its merger and acquisitions strategy.

Transforming a National Education System – Help a country’s education ministry develop a new strategy for educating the country’s children. 

2. BCG Case Interview Examples

Climate Challenge – Help a global consumer goods company reduce its environmental impact.

Driving Revenue Growth at a Healthcare Company – Help a medical devices and services company to increase revenues following an acquisition. (The same one that is highlighted above in our example)

3. Bain Case Interview Examples

Coffee Shop Co. – Help a friend decide whether they should open a coffee shop.

F ashionCo. – Help a fashion company understand why its revenues have been going down.

Private Equitas – Help a private equity company maximize its investment in a portfolio company.

4. Deloitte Case Interview Examples

Footloose  – Help a footwear company improve their market share in the boots category.

Recreation Unlimited – Help a global apparel and sportswear company improve its digital customer experience and its revenue.

Agency V – Help a large federal agency recover from a front-page scandal that sparked investigations and congressional hearings.

Federal Benefits Provider – Help a federal agency that provides benefits to millions of U.S. citizens prepare for a major expansion of its mandate.

5. AT Kearney Case Interview Examples

Promotion Planning – Help a national grocery and drug store chain improve its product promotion strategy.

6. PWC Case Interview Examples

Modernizing a Hotel’s Loyalty Platform – Help simplify and modernize the platform, providing customers with immediate access to their data.

Green Energy – Help an energy company transition to net zero greenhouse gas emissions.

Nonprofit Impact – Help a community organization respond to client needs during the pandemic.

Love at First Byte – Help a data management client comply with new regulations.

Prioritizing Ethics and Integrity – Help a software company leverage data analytics to comply with regulations.

7. Accenture Case Interview Examples

Sustainability – Help drive sustainability for an auto manufacturer.

IT integration strategy – Driving merger integration by linking technology systems.

We have more on how to Accenture Case Interviews in our article.

8. Capital One Case Interview Examples

Ice Cream Corporation – Help the president of Ice Cream Corporation grow profits.

9. Oliver Wyman Case Interview Examples

Wumbleworld – Help a China-based theme park operator identify the reasons for declining profits and develop options for reversing the trend.

Aqualine – Help a manufacturer of small power boats determine why its sales growth has slowed and identify opportunities to boost sales.

10. LEK Case Interview Examples

Theater chain – Help a large theater chain identify revenue growth opportunities.

Free Online Case Interview Examples from Consulting Clubs

Need more case interview examples? Here are links to MBA case books compiled by INSEAD, Harvard, Wharton, Darden, and several other business schools.

Recent Consulting Case Interview Examples

• Darden School Of Business 2021-2022 Casebook
• NYU Stern MCA 2020-2021 Casebook
• The Duke MBA Consulting Club Casebook 2021-2022
• Notre Dame Casebook 2022
• Kellogg Consulting Club 2020 Casebook
• FMS Consulting Casebook 2021-22
• INSEAD Consulting Club Casebook 2021
• IIMC Consulting Casebook 2021-22
• UCLA Case Book 2019 – 2020
• Columbia Business School 2021 Casebook
• IIM Lucknow Casebook 2022
• Cornell MBA Johnson Consulting Club Casebook 2020-2021
• Darden School Of Business 2020-2021 Casebook

Older Consulting Case Interview Examples

• 2019 Berkeley Haas School of Business Consulting Club Interview Preparation Guide and Case Interview Examples
• The Duke MBA Consulting Club Casebook 2018-2019
• 2017-2018 McCombs University of Texas at Austin Consulting Case Interview Examples
• Columbia Business School Management Consulting Association Case Interview Examples 2017
• Duke Fuqua School of Business MBA Consulting Case Interview Examples 2016-2017
• NYU Stern MBA MCA Case Interview Examples: 2017
• UCLA Anderson School of Management Consulting Association Case Interview Examples 2015-2015
• Darden Consulting Club Case Interview Examples: 2014-2015
• Yale Life Sciences Consulting Case Interview Examples 2014
• ESADE MBA Consulting Club Case Interview Examples 2014
• Darden Consulting Case Interview Examples: 2012-2013 Edition
• Kellogg Consulting Club Case Interview Examples and Interview Guide: 2012 Edition

Even More Consulting Case Interview Examples

• The Cornell Consulting Club Interview Interview Examples
• Harvard Business School Management Consulting Club Case Interview Examples
• The MIT Sloan School of Management Consulting Club Case Interview Examples and Interview Guide – October 2001
• The Berkeley MBA Haas Consulting Club 2006 Case Interview Examples
• London Business School – The 2006 Consulting Club Case Interview Examples 
• Columbia Business School Management Consulting Association Case Interview Examples – 2006
• Torch the Case – The NYU Stern Consulting Case Interview Examples – 2007 edition 
• Michigan – the Ross School of Business Consulting Club 2010 Case Interview Examples
• Wharton Case Interview Examples by the Wharton Consulting Club – December 2010
• The Duke MBA Consulting Club Case Interview Examples – 2010-2011
• Case Interview Examples by the ESADE MBA Consulting Club 2011  
• INSEAD Consulting Club Handbook and Case Interview Examples – 2011

Still have questions?

If you still have questions on case interview examples, leave them in the comments below. We’ll ask our My Consulting Offer coaches and get back to you with answers.

We have tons of other articles to help you get an offer from one of the top consulting firms. Check out our pages on:

• Case Interview Math
• Case Interview Types
• Case Interview Formulas
• Market Sizing Questions

Help with Case Study Interview Preparation

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3 Top Strategies to Master the Case Interview in Under a Week

We are sharing our powerful strategies to pass the case interview even if you have no business background, zero casing experience, or only have a week to prepare.

No thanks, I don't want free strategies to get into consulting.

We are excited to invite you to the online event., where should we send you the calendar invite and login information.

Career in Consulting

280 Free Case Interview Examples

Do you want to get access to over 280 free case interview examples (with answers)?

If you have interviews planned at McKinsey ,  The Boston Consulting Group , or any other consulting firm, you are probably looking for case interview examples.

So, to help you prepare, I have compiled a list of 280 free case interview examples:

• Over 30 free case interview examples (+ interview prep tips) from the websites of top consulting firms
• More than 250 free case interview examples from top business school case books

Moreover, you’ll get  my take on which case studies you will likely have in interviews.

In short, the resources listed hereafter will be very helpful if you are starting out or have already made good progress in preparing for your case interviews.

One last word : check out this free case-cracking course to learn how to crack the most recent types of case questions consulting firms use in actual interviews.

Let’s get started!

Table of Contents

Get the latest data about salaries in consulting, mckinsey: tips and case interview examples.

McKinsey & Company’s website is definitely one of my favorites.

Because this gives so much insightful information about the role of a consultant and what the hiring process looks like.

Therefore, I highly recommend spending time on their website, even if you are not targeting McKinsey.

In the meantime, here are 8 McKinsey case interview examples

• Electro-light
• GlobaPharma
• National Education
• Talbot trucks
• Shops corporation
• Conservation forever

Check out the McKinsey Hub : A library of 20+ free resources that cover everything you need to secure a job offer at McKinsey.

Besides, here is another McKinsey case interview example.

This case interview question has been recently asked in a real interview:

𝘦𝘊𝘢𝘳𝘊𝘰, 𝘢 𝘑𝘢𝘱𝘢𝘯𝘦𝘴𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘪𝘤 𝘱𝘢𝘴𝘴𝘦𝘯𝘨𝘦𝘳 𝘷𝘦𝘩𝘪𝘤𝘭𝘦𝘴, 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 𝘭𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘉 𝘴𝘦𝘨𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦𝘺 𝘦𝘯𝘫𝘰𝘺 𝘴𝘵𝘳𝘰𝘯𝘨 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘊 𝘴𝘱𝘢𝘤𝘦, 𝘣𝘰𝘵𝘩 𝘥𝘰𝘮𝘦𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘦𝘊𝘢𝘳𝘊𝘰’𝘴 𝘴𝘢𝘭𝘦𝘴 𝘵𝘰 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘮𝘦𝘥𝘪𝘶𝘮 𝘴𝘪𝘻𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘧𝘢𝘳 𝘣𝘦𝘭𝘰𝘸 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴. 𝘛𝘩𝘦 𝘊𝘌𝘖 𝘩𝘢𝘴 𝘪𝘯𝘷𝘪𝘵𝘦𝘥 𝘺𝘰𝘶 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘵𝘩𝘦𝘮 𝘰𝘶𝘵.

How would you approach this business problem?

When ready, check this video below where I present how to approach this problem.

BCG: Tips And Case Interview Examples

The Boston Consulting Group website  states something very important: the goal of the hiring process is to get to know you better, which means, in the context of Consulting interviews, understanding how you solve problems .

Remember this: in case interviews,  to show how you think is MUCH MORE IMPORTANT than to find an answer to the case .

As a result, you will have case study questions to showcase your problem-solving skills. Likewise, fit interviews have the same purpose: to show what problems you faced and how you resolved them.

• BCG interview prep tips
• BCG’s interactive case tool
• BCG case interview example: climate change challenge
• BCG case interview example: GenCo
• BCG case interview example: FoodCo

Check out the BCG Hub : A library of 20+ free resources that cover everything you need to secure a job offer at BCG.

Bain: Tips And Case Interview Examples

Bain & Company’s website highlights something very important: successful applicants manage to turn a case interview into a conversation between two consultants .

In other words, you don’t want to appear as a candidate but as a consultant !

To do this, you need to master the main problem-solving techniques that consulting firms want to see.

• Bain interview prep tips here and here
• Bain case interview examples: coffee , fashioco
• Bain case interview sample videos: a first video , a second video

Check out the Bain Hub : A library of 20+ free resources that cover everything you need to secure a job offer at Bain & Company.

Deloitte: Tips And Case Interview Examples

As for the BCG’s section above, the Deloitte website clearly states that in case interviews , it is much more important to show how you think and interact with your interviewer than to find the right answer to the case.

• Deloitte interview prep tips
• Deloitte case interview examples: here (more than 15 case interview examples)
• Deloitte case interview example: Federal Agency
• Deloitte case interview example: Recreation Unlimited
• Deloitte case interview example: Federal benefits Provider
• Deloitte case interview example: Federal Civil Cargo protection Bureau

Get 4 Complete Case Interview Courses For Free

You need 4 skills to be successful in all case interviews: Case Structuring, Case Leadership, Case Analytics, and Communication. Join this free training and learn how to ace ANY case questions.

Oliver Wyman: Tips And Case Interview Examples

Like the Deloitte website, Oliver Wyman’s website points out that, above all,  you must demonstrate your ability to think in a structured, analytical, and creative way.

In other words, there are no right or wrong answers, but only showing how you solve problems matters.

• Oliver Wyman interview prep tips
• Oliver Wyman case interview examples: here (Aqualine) and here (Wumbleworld)

Kearney: Tips And Case Interview Examples

Now it’s time to tell you something you could have heard a hundred times.

Yet too many candidates do it.

Do NOT force your solution to adapt to a standard framework . As a result, this will only take you to a place you don’t want to go: the pool of rejected candidates .

To learn more about this, check the “What Not To Do” section on the AT Kearney website .

• Kearney interview prep tips
• Kearney case interview examples: here and here
• Kearney case book: here

Strategy&: Interview Prep Tips

Strategy& doesn’t provide case study examples on its website, but it shares insights on career progression, which I recommend reading when you prepare for your fit interviews.

• Strategy& interview prep tips

Roland Berger: Tips And Case Interview Examples

I like the examples of case studies presented on the Roland Berger website .

Because the two examples of case studies are very detailed and illustrate the kind of solutions your interviewers expect during case discussions.

• Roland Berger interview prep tips
• A first Roland Berger case interview example: part 1 and part 2
• A second Roland Berger case interview example: part 1 and part 2

Alix Partners: Interview Prep Tips

Like Strategy&, Alix Partners doesn’t provide case study examples on its website.

However, they give an overview of what they are looking for: they want entrepreneurial, self-starter, and analytical candidates, which are skills that all consulting firms highly appreciate .

• Alix Partners interview prep tips

OC&C: Interview Prep Tips

Here are two case study examples from OC&C:

• Imported spirit
• Leisure clubs

253 Case Studies From Business School Case Books

Most of these 253 case study examples are based on case interviews used by consulting firms in real job interviews .

As a result, you can have a good idea of the case study questions you can have when interviewing at these firms .

The Full List Of 253 Free Case Study Examples

• Chicago business school
• Australian Graduate School of Management
• Columbia business school
• Harvard business school
• Wharton business school (2009)
• Wharton busines school (2017)
• Darden business school

Do you want to practice a specific type of case study? Now you can…

I have sorted this list of 253 case studies by type:  profitability, market expansion, industry analysis, pricing, investment or acquisition,  and guesstimates (also known as market sizing questions).

Bonus #1: Know The Types Of Cases You Are Likely To have During Your Interviews

• Profitability cases (29% of cases from that list)
• Investment cases (19% of cases from that list)
• Market sizing questions (15% of cases from that list)

As a result, assuming you’ll have 6 interviews (and therefore 6 case interviews) during the recruitment process:

• “Profitability cases are 29%”  means that chances to have 2 profitability case studies during your recruitment process are very high
• “Investment cases are 19%”  means that chances to have 1 investment case study during your recruitment process are very high.
• “ Guesstimates are 15%”  means that chances of having  1 market sizing question during your recruitment process are high.

Bonus #2: The 10 Cases I Recommend You Doing Now

Over 250 examples of case interviews are a great list, and you may not know where to start.

So, I’ve compiled a list of my 10 favorite case studies.

The 5 case studies I recommend doing if you are a BEGINNER

1. stern case book: drinks gone flat (starting at page 24).

This is a good introduction to a common type of case (declining sales here). I liked the solution presented for this case, particularly how it started by isolating declining sales (what range of products? Volumes or prices, or both?).

2. Stern case book: Sport bar (starting at page 46)

This is an investment case (should you invest in a new bar). Even if the solution presented in this case book is not MECE , it covers the most common quantitative questions you might have in such a case. I recommend doing this case.

3. Stern case book: MJ Wineries (starting at page 85)

This is a profitability case. I liked the solution presented in this case because it illustrates how specific good candidates should be. The case concerns wine, so a good candidate should mention the quality of lands and grapes as important factors.

4. AGSM case book: Piano tuners (starting at page 57)

This is a typical market sizing question. How to answer this type of question is a must-know before going to your interviews.

5. Darden case book: National Logistics (starting at page 49)

Again, this is a very common case (how to reduce costs). I liked the broad range of questions asked in this case, covering key skills assessed by consulting firms during case interviews: brainstorming skills (or creativity), quantitative skills, and business sense.

The 5 case studies I recommend if you are more ADVANCED in your preparation

1. stern: the pricing games (starting at page 55).

This case study asks you to help your client assess different business models. I liked this case because the range of issues to tackle is quite broad.

2. Wharton 2017: Engineer attrition at SLS Oil & Gas Services (starting at page 55)

I liked this case study because the case prompt is uncommon: your client has been facing a very high attrition rate among its population of Engineers. As a result, it’s very unlikely that your solution fits a well-known framework, and you’ll have to demonstrate your problem-solving skills by developing a specific solution.

3. Wharton 2017: Pharma Company Goes International, Outsources Benefits, Integrates New Technology (starting at page 95)

This case is about a client considering outsourcing a part of their activity. Even though I don’t know if this type of case study is very common, I had many case studies like this when I passed my interviews a few years ago. And I always found them difficult!

4. Insead: Gas retail case (starting at page 73)

The question in the problem statement is very broad, making this case difficult. So, only good candidates can have a structured case discussion here.

5. Darden: Fire Proof (starting at page 84)

This is a market entry case. Try to solve it by developing a structure as MECE as possible.

CareerInConsulting.com's Free Resources

Access my exclusive free training to help you prepare for your case interviews .

Besides, you can learn my step-by-step guide to answering market sizing questions .

You’ll get my formula to solve all market sizing questions.

Moreover, if you are a beginner, you can read my article on how to solve business cases (+ a 4-week prep plan to get case interview ready).

Also, check these 11 must-know frameworks to ace your case interviews.

Finally, you can read the articles in the blog section of my website.

That’s quite a list.

To complete this list, check this free case interview course , where you’ll find case questions recently asked in actual interviews.

Now, I’d like to hear from you.

Which key insights were new to you?

Or maybe I have missed something.

Either way, let me know by leaving a comment below.

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You need 4 skills to be successful in all case interviews: Case Structuring, Case Leadership, Case Analytics, and Communication. Enroll in our 4 free courses and discover the proven systems +300 candidates used to learn these 4 skills and land offers in consulting.

100 Best Case Study Questions for Your Next Customer Spotlight

Published: November 29, 2022

Case studies and testimonials are helpful to have in your arsenal. But to build an effective library, you need to ask the right case study questions. You also need to know how to write a case study .

Case studies are customers' stories that your sales team can use to share relevant content with prospects . Not only that, but case studies help you earn a prospect's trust, show them what life would be like as your customer, and validate that your product or service works for your clients.

Before you start building your library of case studies, check out our list of 100 case study questions to ask your clients. With this helpful guide, you'll have the know-how to build your narrative using the " Problem-Agitate-Solve " Method.

What makes a good case study questionnaire?

The ultimate list of case study questions, how to ask your customer for a case study, creating an effective case study.

Certain key elements make up a good case study questionnaire.

A questionnaire should never feel like an interrogation. Instead, aim to structure your case study questions like a conversation. Some of the essential things that your questionnaire should cover include:

• The problem faced by the client before choosing your organization.
• Why they chose your company.
• How your product solved the problem clients faced.
• The measurable results of the service provided.
• Data and metrics that prove the success of your service or product, if possible.

You can adapt these considerations based on how your customers use your product and the specific answers or quotes that you want to receive.

What makes a good case study question?

A good case study question delivers a powerful message to leads in the decision stage of your prospective buyer's journey.

Since your client has agreed to participate in a case study, they're likely enthusiastic about the service you provide. Thus, a good case study question hands the reins over to the client and opens a conversation.

Try asking open-ended questions to encourage your client to talk about the excellent service or product you provide.

Free Case Study Templates

Tell us about yourself to access the templates..

Categories for the Best Case Study Questions

• Case study questions about the customer's business
• Case study questions about the environment before the purchase
• Case study questions about the decision process
• Case study questions about the customer's business case
• Case study questions about the buying team and internal advocates
• Case study questions about customer success
• Case study questions about product feedback
• Case study questions about willingness to make referrals
• Case study question to prompt quote-worthy feedback
• Case study questions about the customers' future goals

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

Download Free

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Click this link to access this resource at any time.

Case Study Interview Questions About the Customer's Business

Knowing the customer's business is an excellent way of setting the tone for a case study.

Use these questions to get some background information about the company and its business goals. This information can be used to introduce the business at the beginning of the case study — plus, future prospects might resonate with their stories and become leads for you.

• Would you give me a quick overview of [company]? This is an opportunity for the client to describe their business in their own words. You'll get useful background information and it's an easy prompt to get the client talking.
• Can you describe your role? This will give you a better idea of the responsibilities they are subject to.
• How do your role and team fit into the company and its goals? Knowing how the team functions to achieve company goals will help you formulate how your solution involves all stakeholders.
• How long has your company been in business? Getting this information will help the reader gauge if pain points are specific to a startup or new company vs. a veteran company.
• How many employees do you have? Another great descriptor for readers to have. They can compare the featured company size with their own.
• Is your company revenue available? If so, what is it? This will give your readers background information on the featured company's gross sales.
• Who is your target customer? Knowing who the target audience is will help you provide a better overview of their market for your case study readers.
• How does our product help your team or company achieve its objectives? This is one of the most important questions because it is the basis of the case study. Get specifics on how your product provided a solution for your client. You want to be able to say "X company implemented our solution and achieved Y. "
• How are our companies aligned (mission, strategy, culture, etc.)? If any attributes of your company's mission or culture appealed to the client, call it out.

How many people are on your team? What are their roles? This will help describe key players within the organization and their impact on the implementation of your solution.

Case Study Interview Questions About the Environment Before the Purchase

A good case study is designed to build trust. Ask clients to describe the tools and processes they used before your product or service. These kinds of case study questions will highlight the business' need they had to fulfill and appeal to future clients.

• What was your team's process prior to using our product? This will give the reader a baseline to compare the results for your company's product.
• Were there any costs associated with the process prior to using our product? Was it more expensive? Was it worth the cost? How did the product affect the client's bottom line? This will be a useful metric to disclose if your company saved the client money or was more cost-efficient.
• What were the major pain points of your process prior to using our product? Describe these obstacles in detail. You want the reader to get as much information on the problem as possible as it sets up the reasoning for why your company's solution was implemented.
• Did our product replace a similar tool or is this the first time your team is using a product like this? Were they using a similar product? If so, having this information may give readers a reason to choose your brand over the competition.
• What other challenges were you and your team experiencing prior to using our product? The more details you can give readers regarding the client's struggles, the better. You want to paint a full picture of the challenges the client faced and how your company resolved them.
• Were there any concerns about how your customers would be impacted by using our product? Getting answers to this question will illustrate to readers the client's concerns about switching to your service. Your readers may have similar concerns and reading how your client worked through this process will be helpful.
• Why didn't you buy our product or a similar product earlier? Have the client describe any hesitations they had using your product. Their concerns may be relatable to potential leads.
• Were there any "dealbreakers" involved in your decision to become a customer? Describing how your company was able to provide a solution that worked within those parameters demonstrates how accommodating your brand is and how you put the customer first. It's also great to illustrate any unique challenges the client had. This better explains their situation to the reader.
• Did you have to make any changes you weren't anticipating once you became a customer? Readers of your case study can learn how switching to your product came with some unexpected changes (good or bad) and how they navigated them. If you helped your client with troubleshooting, ask them to explain that here.

How has your perception of the product changed since you've become a customer? Get the interviewee to describe how your product changed how they do business. This includes how your product accomplished what they previously thought was impossible.

Case Study Interview Questions About the Decision Process

Readers of the case study will be interested in which factors influenced the decision-making process for the client. If they can relate to that process, there's a bigger chance they'll buy your product.

The answers to these questions will help potential customers through their decision-making process.

• How did you hear about our product? If the client chose to work with you based on a recommendation or another positive case study, include that. It will demonstrate that you are a trusted brand with an established reputation for delivering results.
• How long had you been looking for a solution to this problem? This will add to the reader's understanding of how these particular challenges impacted the company before choosing your product.
• Were you comparing alternative solutions? Which ones? This will demonstrate to readers that the client explored other options before choosing your company.
• Would you describe a few of the reasons you decided to buy our product? Ask the interviewee to describe why they chose your product over the competition and any benefits your company offered that made you stand out.
• What were the criteria you used when deciding to buy our product? This will give readers more background insight into the factors that impacted their decision-making process.
• Were there any high-level initiatives or goals that prompted the decision to buy? For example, was this decision motivated by a company-wide vision? Prompt your clients to discuss what lead to the decision to work with you and how you're the obvious choice.
• What was the buying process like? Did you notice anything exceptional or any points of friction? This is an opportunity for the client to comment on how seamless and easy you make the buying process. Get them to describe what went well from start to finish.
• How would you have changed the buying process, if at all? This is an opportunity for you to fine-tune your process to accommodate future buyers.
• Who on your team was involved in the buying process? This will give readers more background on the key players involved from executives to project managers. With this information, readers can see who they may potentially need to involve in the decision-making process on their teams.

Case Study Interview Questions About the Customer's Business Case

Your case study questions should ask about your product or solution's impact on the customer's employees, teams, metrics, and goals. These questions allow the client to praise the value of your service and tell others exactly what benefits they derived from it.

When readers review your product or service's impact on the client, it enforces the belief that the case study is credible.

• How long have you been using our product? This will help readers gauge how long it took to see results and your overall satisfaction with the product or service.
• How many different people at your company use our product? This will help readers gauge how they can adapt the product to their teams if similar in size.
• Are there multiple departments or teams using our product? This will demonstrate how great of an impact your product has made across departments.
• How do you and your team currently use the product? What types of goals or tasks are you using the product to accomplish? Get specifics on how the product actively helps the client achieve their goals.
• If other teams or departments are using our product, do you know how they're using it? With this information, leads can picture how they can use your product across their teams and how it may improve their workflow and metrics.
• What was the most obvious advantage you felt our product offered during the sales process? The interviewee should explain the benefits they've gained from using your product or service. This is important for convincing other leads you are better than the competition.
• Were there any other advantages you discovered after using the product more regularly? Your interviewee may have experienced some additional benefits from using your product. Have them describe in detail what these advantages are and how they've helped the company improve.
• Are there any metrics or KPIs you track with our product? What are they? The more numbers and data the client can provide, the better.
• Were you tracking any metrics prior to using our product? What were they? This will allow readers to get a clear, before-and-after comparison of using your product.
• How has our product impacted your core metrics? This is an opportunity for your clients to drive home how your product assisted them in hitting their metrics and goals.

Case Study Interview Questions About the Buying Team and Internal Advocates

See if there are any individuals at the customer's company who are advocates for your product.

• Are there any additional team members you consider to be advocates for our product? For example, does anyone stick out as a "power user" or product expert on your team? You may want to interview and include these power users in your case study as well. Consider asking them for tips on using your service or product.
• Is there anyone else on your team you think we should talk to? Again, the more people can share their experience using your product, the better.
• Are there any team members who you think might not be the biggest fans of our product or who might need more training? Providing extra support to those struggling with your product may improve their user experience and turn into an opportunity to not only learn about their obstacles but turn them into a product fan
• Would you share some details about how your team implemented our product? Get as much information as possible about the rollout. Hopefully, they'll gush about how seamless the process was.
• Who from your company was involved in implementing our product? This will give readers more insight into who needs to be involved for a successful rollout of their own.
• Were there any internal risks or additional costs involved with implementing our product? If so, how did you address them? This will give insight into the client's process and rollout and this case study question will likely provide tips on what potential leads should be on the lookout for.
• Is there a training process in place for your team's use of our product? If so, what does it look like? If your company provided support and training to the client, have them describe that experience.
• About how long does it take a new team member to get up to speed with our product? This will help leads determine how much time it will take to onboard an employee to your using your product. If a new user can quickly get started seamlessly, it bodes well for you.
• What was your main concern about rolling this product out to your company? Describing their challenges in detail will provide readers with useful insight.

Case Study Interview Questions About Customer Success

Has the customer found success with your product? Ask these questions to learn more.

• By using our product can you measure any reduced costs? If it has, you'll want to emphasize those savings in your case study.
• By using our product can you measure any improvements in productivity or time savings? Any metrics or specific stories your interviewee can provide will help demonstrate the value of your product.
• By using our product can you measure any increases in revenue or growth? Again, say it with numbers and data whenever possible.
• Are you likely to recommend our product to a friend or colleague? Recommendations from existing customers are some of the best marketing you can get.
• How has our product impacted your success? Your team's success? Getting the interviewee to describe how your product played an integral role in solving their challenges will show leads that they can also have success using your product.
• In the beginning, you had XYZ concerns; how do you feel about them now? Let them explain how working with your company eliminated those concerns.
• I noticed your team is currently doing XYZ with our product. Tell me more about how that helps your business. Illustrate to your readers how current customers are using your product to solve additional challenges. It will convey how versatile your product is.
• Have you thought about using our product for a new use case with your team or at your company? The more examples of use cases the client can provide, the better.
• How do you measure the value our product provides? Have the interviewee illustrate what metrics they use to gauge the product's success and how. Data is helpful, but you should go beyond the numbers. Maybe your product improved company morale and how teams work together.

Case Study Interview Questions About Product Feedback

Ask the customer if they'd recommend your product to others. A strong recommendation will help potential clients be more open to purchasing your product.

• How do other companies in this industry solve the problems you had before you purchased our product? This will give you insight into how other companies may be functioning without your product and how you can assist them.
• Have you ever talked about our product to any of your clients or peers? What did you say? This can provide you with more leads and a chance to get a referral.
• Why would you recommend our product to a friend or client? Be sure they pinpoint which features they would highlight in a recommendation.
• Can you think of any use cases your customers might have for our product? Similar industries may have similar issues that need solutions. Your interviewee may be able to provide a use case you haven't come up with.
• What is your advice for other teams or companies who are tackling problems similar to those you had before you purchased our product? This is another opportunity for your client to talk up your product or service.
• Do you know someone in X industry who has similar problems to the ones you had prior to using our product? The client can make an introduction so you can interview them about their experience as well.
• I noticed you work with Company Y. Do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.
• Does your company participate in any partner or referral programs? Having a strong referral program will help you increase leads and improve customer retention.
• Can I send you a referral kit as a thank-you for making a referral and give you the tools to refer someone to us? This is a great strategy to request a referral while rewarding your existing customers.
• Are you interested in working with us to produce additional marketing content? The more opportunities you can showcase happy customers, the better.

Case Study Interview Questions About Willingness to Make Referrals

• How likely are you to recommend our product to a friend or client? Ideally, they would definitely refer your product to someone they know.
• Can you think of any use cases your customers might have for our product? Again, your interviewee is a great source for more leads. Similar industries may have similar issues that need solutions. They may be able to provide a use case you haven't come up with.
• I noticed you work with Company Y; do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.

Case Study Interview Questions to Prompt Quote-Worthy Feedback

Enhance your case study with quotable soundbites from the customer. By asking these questions, prospects have more insight into other clients and their success with your product — which helps build trust.

• How would you describe your process in one sentence prior to using our product? Ideally, this sentence would quickly and descriptively sum up the most prominent pain point or challenge with the previous process.
• What is your advice to others who might be considering our product? Readers can learn from your customer's experience.
• What would your team's workflow or process be like without our product? This will drive home the value your product provides and how essential it is to their business.
• Do you think the investment in our product was worthwhile? Why? Have your customer make the case for the value you provide.
• What would you say if we told you our product would soon be unavailable? What would this mean to you? Again, this illustrates how integral your product is to their business.
• How would you describe our product if you were explaining it to a friend? Your customers can often distill the value of your product to their friends better than you can.
• What do you love about your job? Your company? This gives the reader more background on your customer and their industry.
• What was the worst part of your process before you started using our product? Ideally, they'd reiterate how your product helped solve this challenge.
• What do you love about our product? Another great way to get the customer's opinion about what makes your product worth it.
• Why do you do business with us? Hopefully, your interviewee will share how wonderful your business relationship is.

Case Study Interview Questions About the Customers' Future Goals

Ask the customer about their goals, challenges, and plans for the future. This will provide insight into how a business can grow with your product.

• What are the biggest challenges on the horizon for your industry? Chances are potential leads within the same industry will have similar challenges.
• What are your goals for the next three months? Knowing their short-term goals will enable your company to get some quick wins for the client.
• How would you like to use our product to meet those challenges and goals? This will help potential leads understand that your product can help their business as they scale and grow.
• Is there anything we can do to help you and your team meet your goals? If you haven't covered it already, this will allow your interviewee to express how you can better assist them.
• Do you think you will buy more, less, or about the same amount of our product next year? This can help you gauge how your product is used and why.
• What are the growth plans for your company this year? Your team? This will help you gain insight into how your product can help them achieve future goals.
• How can we help you meet your long-term goals? Getting specifics on the needs of your clients will help you create a unique solution designed for their needs.
• What is the long-term impact of using our product? Get their feedback on how your product has created a lasting impact.
• Are there any initiatives that you personally would like to achieve that our product or team can help with? Again, you want to continue to provide products that help your customers excel.
• What will you need from us in the future? This will help you anticipate the customer's business needs.
• Is there anything we can do to improve our product or process for working together in the future? The more feedback you can get about what is and isn't working, the better.

Before you can start putting together your case study, you need to ask your customer's permission.

If you have a customer who's seen success with your product, reach out to them. Use this template to get started:

Thank you & quick request

Hi [customer name],

Thanks again for your business — working with you to [solve X, launch Y, take advantage of Z opportunity] has been extremely rewarding, and I'm looking forward to more collaboration in the future.

[Name of your company] is building a library of case studies to include on our site. We're looking for successful companies using [product] to solve interesting challenges, and your team immediately came to mind. Are you open to [customer company name] being featured?

It should be a lightweight process — [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)

In any case, thank you again for the chance to work with you, and I hope you have a great week.

[Your name]

If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc.), then send them a version of this email:

Hey [customer name],

Thanks for the great feedback — I'm really glad to hear [product] is working well for you and that [customer company name] is getting the results you're looking for.

My team is actually in the process of building out our library of case studies, and I'd love to include your story. Happy to provide more details if you're potentially interested.

Either way, thank you again, and I look forward to getting more updates on your progress.

You can also find potential case study customers by usage or product data. For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. Clearly, they're happy with the solution. Try this template:

I saw you just [invested in our X product; added Y more users; achieved Z product milestone]. Congratulations! I'd love to share your story using [product] with the world -- I think it's a great example of how our product + a dedicated team and a good strategy can achieve awesome results.

Are you open to being featured? If so, I'll send along more details.

Case Study Benefits

• Case studies are a form of customer advocacy.
• Case studies provide a joint-promotion opportunity.
• Case studies are easily sharable.
• Case studies build rapport with your customers.
• Case studies are less opinionated than customer reviews.

1. Case studies are a form of customer advocacy.

If you haven't noticed, customers aren't always quick to trust a brand's advertisements and sales strategies.

With every other brand claiming to be the best in the business, it's hard to sort exaggeration from reality.

This is the most important reason why case studies are effective. They are testimonials from your customers of your service. If someone is considering your business, a case study is a much more convincing piece of marketing or sales material than traditional advertising.

2. Case studies provide a joint-promotion opportunity.

Your business isn't the only one that benefits from a case study. Customers participating in case studies benefit, too.

Think about it. Case studies are free advertisements for your customers, not to mention the SEO factor, too. While they're not promoting their products or services, they're still getting the word out about their business. And, the case study highlights how successful their business is — showing interested leads that they're on the up and up.

3. Case studies are easily sharable.

No matter your role on the sales team, case studies are great to have on hand. You can easily share them with leads, prospects, and clients.

Whether you embed them on your website or save them as a PDF, you can simply send a link to share your case study with others. They can share that link with their peers and colleagues, and so on.

Case studies can also be useful during a sales pitch. In sales, timing is everything. If a customer is explaining a problem that was solved and discussed in your case study, you can quickly find the document and share it with them.

4. Case studies build rapport with your customers.

While case studies are very useful, they do require some back and forth with your customers to obtain the exact feedback you're looking for.

Even though time is involved, the good news is this builds rapport with your most loyal customers. You get to know them on a personal level, and they'll become more than just your most valuable clients.

And, the better the rapport you have with them, the more likely they'll be to recommend your business, products, or services to others.

5. Case studies are less opinionated than customer reviews.

Data is the difference between a case study and a review. Customer reviews are typically based on the customer's opinion of your brand. While they might write a glowing review, it's completely subjective and there's rarely empirical evidence supporting their claim.

Case studies, on the other hand, are more data-driven. While they'll still talk about how great your brand is, they support this claim with quantitative data that's relevant to the reader. It's hard to argue with data.

An effective case study must be genuine and credible. Your case study should explain why certain customers are the right fit for your business and how your company can help meet their specific needs. That way, someone in a similar situation can use your case study as a testimonial for why they should choose your business.

Use the case study questions above to create an ideal customer case study questionnaire. By asking your customers the right questions, you can obtain valuable feedback that can be shared with potential leads and convert them into loyal customers.

Editor’s Note: This article was originally published in June 2021 and has been updated for comprehensiveness.

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How to Write Problem Statements: A Step-by-Step Guide for Professionals

Ever felt stuck solving a problem at work? You’re not alone. In my years as a CEO, I’ve seen the magic a well-written problem statement can do. It’s like a flashlight in the dark, guiding you and your team toward the solution.

Let’s be honest—most of us aren’t born knowing how to write a problem statement that works. But here’s the good news: it’s a skill you can learn, and once you do, it changes everything.

Imagine having your boss, your team, or your clients nodding in agreement, ready to sign off on your recommendations because they see the problem and the path to the solution as clearly as you do.

In this guide, we’ll break down problem statements into bite-sized pieces.

You’ll learn how to pinpoint the real issue, explain why it matters, and outline the way forward in a way that makes people say, “Yes, that’s exactly right.”

Why should you care? Because a great problem statement isn’t just about sounding smart—it’s about getting results. It’s about moving projects forward, solving the right problems, and making your work life a whole lot easier.

Understanding Problem Statements

Ever wonder why some projects hit the mark while others miss completely? It often comes down to how well the problem is understood from the start. In this section, you’ll learn what a problem statement is, why it matters, and how to differentiate a good one from a bad one.

What is a Problem Statement?

A problem statement is like a road sign. It tells you where you are and where you need to go. It’s a concise description of an issue that needs to be addressed. Think of it as the foundation for any project or initiative—it sets the stage for everything that follows.

In simple terms, a problem statement identifies a problem, explains why it’s a problem, and gives a clear idea of the desired outcome. It’s not about finding the solution just yet. It’s about clearly defining the issue so that everyone involved understands it in the same way.

Why It Matters

Imagine trying to solve a puzzle without knowing what the picture looks like. That’s what it’s like working without a clear problem statement. In my experience as a CEO, I’ve seen projects go off track and teams get frustrated simply because they didn’t start with a clear problem statement. When everyone understands the problem, it’s easier to find the right solution.

Here’s a quick comparison to illustrate the difference:

• Vague Statement: “We need better results.”
• Clear Problem Statement: “Sales dropped 20% last quarter due to poor customer engagement. We need to identify and implement strategies to reconnect with our clients.”

See the difference? The vague statement is confusing. The clear problem statement, on the other hand, gives a precise picture of what’s wrong and sets the direction for finding a solution.

Good vs. Bad Examples

Let’s look at a couple more examples to drive the point home:

• Bad Example : “Our website isn’t performing well.” This statement is too vague. What does “performing well” mean? Is it about traffic, conversion rates, or something else?
• Good Example : “Our website’s bounce rate has increased by 15% over the past three months, indicating that visitors are not finding what they’re looking for. We need to improve the user experience to keep visitors engaged.”

This is specific. It identifies the problem (increased bounce rate), explains why it’s a problem (visitors aren’t finding what they need), and hints at the desired outcome (improving user experience).

Why It’s Important in Completed Staff Work

I can’t stress enough how critical a solid problem statement is. It’s the backbone of thorough, effective staff work. When my team brings me a problem statement, I know they’ve done their homework. They’ve identified the issue, understood its impact, and are ready to propose solutions that are well thought out and practical.

Without a good problem statement, recommendations can be off target. But with it, you’re setting yourself up for success. Clients see that you’ve put in the effort to understand their problems deeply, and they’re more likely to trust your recommendations.

So, let’s make sure your problem statements are not just good, but great. Clear, concise, and powerful—just like a well-lit path guiding you to the right solution.

When to Use a Problem Statement

Wondering when to pull out that problem statement? You’re about to find out. This section will show you the key moments when a problem statement can save the day.

By the end, you’ll know exactly when to use one to keep your projects on track and your team focused.

Everyday Scenarios

Think about those times when you’re starting a new project or trying to fix something that’s not working. These are prime opportunities to use a problem statement. Here are some common scenarios:

• Starting a New Project: Before diving into solutions, you need to know what problem you’re solving. A problem statement clarifies this.
• Fixing a Process: When something isn’t working right, a problem statement helps pinpoint the issue so you can address it effectively.
• Strategic Planning: When setting goals or planning initiatives, a clear problem statement ensures everyone understands the challenges that need to be overcome.

Stories from the Trenches

Imagine your team is working on improving customer satisfaction. You start with a vague goal: “Make customers happier.” But what does that mean? You dig deeper and discover that customer complaints have increased by 30% in the past six months due to long wait times for support.

Now you have a clear problem statement: “Customer complaints have increased by 30% in the past six months due to long wait times for support. We need to reduce wait times to improve customer satisfaction.”

With this problem statement, your team knows exactly what to tackle. It’s not just about making customers happier; it’s about reducing wait times, which is a specific, actionable goal.

Using problem statements in these scenarios isn’t just helpful—it’s crucial. Here’s why:

• Clarity: Everyone on your team understands the issue in the same way.
• Focus: You can direct your efforts towards solving the right problem.
• Efficiency: With a clear problem statement, you avoid wasted time and resources on misguided efforts.

I’ve seen firsthand how starting with a clear problem statement can transform a project. It’s like having a map when you’re lost. Without it, you wander aimlessly. With it, you have a clear path forward.

For example, our marketing team once struggled with declining engagement. The vague approach was, “We need better marketing.” But when we defined the problem as, “Engagement rates have dropped by 20% in the last quarter due to inconsistent content quality,” it gave us a clear focus. We could then work on improving content quality, and as a result, our engagement rates bounced back.

So, remember, whenever you’re starting a project, fixing an issue, or planning strategically, a problem statement is your best friend. It brings clarity, focus, and direction, making sure you and your team are always on the right track.

Identifying the Core Problem

Before you can solve a problem, you need to know exactly what it is. In this section, we’ll dive into how to get to the heart of the issue.

By the end, you’ll have the tools to identify the core problem clearly and accurately.

Keep It Simple

Let’s start with simplicity. The best way to get to the core of a problem is to break it down. Use straightforward methods that anyone can follow.

Ask “Why” Five Times

This is a classic technique. When faced with a problem, ask “why” five times. Each answer should lead you closer to the root cause.

Here’s how it works:

• Why? Participants aren’t applying the skills learned.
• Why? The training content is too generic.
• Why? We haven’t tailored the program to specific client needs.
• Why? We don’t have a process for customizing content.
• Why? We need better initial assessments to understand client needs.

By the fifth “why,” you get a clearer picture of the root cause, which in this case, might be developing a robust needs assessment process before training.

Real-Life Example

Here’s a story from my own experience in consulting. We were working with a company to improve their teambuilding efforts. The initial problem seemed to be low team morale. Using the “why” method, we discovered:

• Why? Employees feel undervalued.
• Why? They don’t receive enough feedback.
• Why? Managers are not trained in effective communication.
• Why? There’s no structured feedback process in place.
• Why? The company hasn’t prioritized training for managers in this area.

The real issue wasn’t just team morale. It was a lack of training for managers on how to provide effective feedback. Once we identified this, we implemented a targeted training program for managers, which significantly improved team morale.

Storytelling

Stories help bring concepts to life. Imagine working with a company struggling with innovation. Initially, they think the problem is a lack of creative ideas. But by asking “why” five times, they find the real problem is a lack of a supportive culture for new ideas. The solution then shifts from just brainstorming sessions to creating an environment where employees feel safe to innovate.

I always push my team to dig deeper. It’s not enough to solve surface issues; we need to understand the underlying causes. This approach ensures that we’re solving the right problems, which leads to better, more lasting solutions.

For example, when a client’s leadership development program wasn’t yielding results, the initial reaction was to overhaul the training content. But by identifying the core problem, we found that the issue was in the follow-up support. We implemented ongoing coaching sessions post-training, which dramatically improved outcomes.

Practical Tools

Here are some practical tools you can use to identify the core problem:

• Root Cause Analysis Diagrams: Visual tools that help map out the problem and its causes.
• SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats to get a comprehensive view.
• Stakeholder Interviews: Talking to those affected by the problem to get different perspectives.

Identifying the core problem is about peeling back the layers. It requires asking the right questions and looking beyond the obvious. When you take the time to find the true issue, your solutions will be more effective and impactful.

Remember, the key to successful problem-solving is starting with a clear understanding of what the problem really is.

The Components of a Problem Statement

Crafting a powerful problem statement requires breaking it down into key components. Each part plays a vital role in ensuring your statement is clear, focused, and actionable. Here’s what you need to include:

1, Description of the Problem

Start by clearly defining what the problem is. This should be a straightforward statement that leaves no room for ambiguity.

Example : “Our leadership training program isn’t producing measurable improvements in management skills.”

2. Impact of the Problem

Next, explain why this problem matters. Describe the negative effects or risks associated with the problem. This helps convey the urgency and importance of finding a solution.

Example: “As a result, team productivity and morale have declined, leading to a 15% drop in project completion rates.”

3. Context and Background

Provide any relevant context or background information. This sets the stage and helps others understand the circumstances surrounding the problem. It’s about giving just enough detail to paint a clear picture.

Example: “The training program was implemented six months ago, aiming to enhance management skills across all departments. However, feedback from participants indicates that the training content is too generic and not applicable to their specific challenges.”

4. Stakeholders Affected

Identify who is impacted by the problem. This could include employees, customers, or any other relevant parties. Understanding who is affected helps tailor the solution to meet their needs.

Example : “Managers at all levels are frustrated with the lack of practical tools from the training, and their teams are feeling the effects of unaddressed leadership gaps.”

5. Desired Outcome or Solution

Finally, state what you hope to achieve. This should be a clear, realistic goal that addresses the problem. It’s about providing direction and setting expectations for what the solution should accomplish.

Example: “We need to redesign the training program to include tailored, practical content that addresses specific management challenges, aiming for a 25% improvement in management effectiveness within the next quarter.”

Putting It All Together

When you combine these components, you create a comprehensive problem statement that guides your efforts and communicates the issue effectively. Here’s how it looks when assembled:

Example: “Our leadership training program isn’t producing measurable improvements in management skills. As a result, team productivity and morale have declined, leading to a 15% drop in project completion rates. The training program was implemented six months ago, aiming to enhance management skills across all departments. However, feedback from participants indicates that the training content is too generic and not applicable to their specific challenges. Managers at all levels are frustrated with the lack of practical tools from the training, and their teams are feeling the effects of unaddressed leadership gaps. We need to redesign the training program to include tailored, practical content that addresses specific management challenges, aiming for a 25% improvement in management effectiveness within the next quarter.”

Why These Components Matter

I can’t emphasize enough how important each of these components is. They ensure that the problem statement is not only clear and focused but also actionable.

When my team brings me a problem statement that includes all these parts, I know they’ve done their homework. They’ve thought through the issue thoroughly, considered the impacts, and set a clear goal for what needs to be achieved.

This level of detail helps me feel confident in approving their recommendations and moving forward with solutions. So, remember, a well-crafted problem statement is your foundation. It sets the direction and ensures everyone is on the same page, ready to tackle the problem head-on.

Writing the Problem Statement

You’ve learned about the essential components of a problem statement. Now, it’s time to bring them together. In this section, we’ll walk you through the step-by-step process of crafting a clear, concise, and compelling problem statement. By the end, you’ll have a practical approach to creating problem statements that drive action and get results.

The Usual Way of Writing a Problem Statement

Many people write problem statements in a way that is too vague or broad. Here’s an example of how a typical problem statement might look:

Usual Way: “Our training programs are not effective. This is causing issues. We started this program a while ago. People are unhappy. We need to fix this.”

This statement is vague and doesn’t provide enough information to understand the true issue or how to address it. Now, let’s examine why each part of this statement is lacking and how to improve it using a structured, step-by-step approach.

Step-by-Step Guide to Writing a Problem Statement

Step 1: clearly identify the problem.

Start with a precise statement of the problem. This should be specific and leave no room for ambiguity. Instead of: “Our training programs are not effective.” Write: “Our leadership training program isn’t producing measurable improvements in management skills.”

• Use straightforward language.
• Be as specific as possible.
• Focus on the single, most critical issue.

Step 2: Explain the Impact of the Problem

Next, describe the impact. Why is this problem significant? Explain how it affects the organization, team, or project, and emphasize the urgency and importance of addressing it.

Instead of: “This is causing issues.” Write: “As a result, team productivity and morale have declined, leading to a 15% drop in project completion rates.”

• Quantify the impact where possible.
• Highlight both immediate and long-term effects.
• Make the impact relatable to your audience.

Step 3: Provide Context and Background Information

Offer relevant context or background information to help others understand the situation better. This sets the stage and gives a fuller picture of the problem.

Instead of: “We started this program a while ago.” Write: “The training program was implemented six months ago, aiming to enhance management skills across all departments. However, feedback from participants indicates that the training content is too generic and not applicable to their specific challenges.”

• Keep the background concise but informative.
• Avoid unnecessary details.
• Ensure the context directly relates to the problem.

Step 4: Identify the Stakeholders Affected

Identify who is impacted by the problem. This could include employees, customers, or other relevant parties. Knowing who is affected helps ensure your solution addresses their needs.

Instead of: “People are unhappy.” Write: “Managers at all levels are frustrated with the lack of practical tools from the training, and their teams are feeling the effects of unaddressed leadership gaps.”

• List all relevant stakeholders.
• Describe how each group is affected.
• Be empathetic to their concerns and needs.

Step 5: State the Desired Outcome or Solution

Clearly state what you want to achieve. This should be a realistic and specific goal that addresses the problem. It gives direction and sets expectations for the solution.

Instead of: “We need to fix this.” Write: “We need to redesign the training program to include tailored, practical content that addresses specific management challenges, aiming for a 25% improvement in management effectiveness within the next quarter.”

• Be clear and specific about the desired outcome.
• Ensure the goal is achievable.
• Align the outcome with broader organizational goals.

Example of a Well-Written Problem Statement

Let’s put it all together. Here’s how a comprehensive problem statement might look:

As a CEO, I insist on this level of detail and clarity because it leaves no room for misunderstanding. A well-written problem statement aligns everyone’s efforts and ensures that the solutions proposed are relevant and effective. It’s about making sure the problem is understood in the same way by everyone involved, from the team working on it to the clients who will benefit from the solution.

When my staff presents problem statements like this, I know they’ve done their due diligence. They’ve considered the problem from all angles, understood its impact, and set a clear, achievable goal. This thoroughness not only makes it easier to approve recommendations but also builds confidence in the proposed solutions.

So, take the time to craft your problem statements carefully. It’s the first step towards finding effective, lasting solutions.

Seven Examples of Effective Problem Statements

Crafting effective problem statements is key to solving issues effectively. Here are seven examples from different contexts to give you a broad understanding of how to apply these principles.

1. Leadership Training

“Our leadership training program isn’t producing measurable improvements in management skills. As a result, team productivity and morale have declined, leading to a 15% drop in project completion rates. The training program was implemented six months ago, aiming to enhance management skills across all departments. However, feedback from participants indicates that the training content is too generic and not applicable to their specific challenges. Managers at all levels are frustrated with the lack of practical tools from the training, and their teams are feeling the effects of unaddressed leadership gaps. We need to redesign the training program to include tailored, practical content that addresses specific management challenges, aiming for a 25% improvement in management effectiveness within the next quarter.”

2. Customer Service Improvement

“Customer satisfaction scores have dropped by 20% over the past year due to long wait times and unresolved issues. This decline in satisfaction has led to a 10% decrease in customer retention rates. The current customer service process lacks efficiency and fails to address common customer complaints promptly. Customer service representatives are overwhelmed and undertrained, resulting in poor service delivery. We need to streamline our customer service process and provide additional training to our representatives, aiming for a 30% reduction in wait times and a 15% increase in customer satisfaction within six months.”

3. Product Development

“Our latest product launch has failed to meet sales targets, achieving only 60% of the projected revenue. Customer feedback indicates that the product lacks essential features that our competitors offer. This gap in our product offering is leading to decreased market share and negative brand perception. The development team did not incorporate sufficient customer input during the design phase, resulting in a product that does not fully meet market needs. We need to revisit the product design process to include comprehensive customer feedback, aiming to relaunch the product with improved features within the next eight months.”

4. Employee Engagement

“Employee engagement scores have fallen by 25% in the past year, leading to increased turnover and decreased productivity. This decline in engagement is affecting overall team performance and increasing recruitment and training costs. Surveys indicate that employees feel undervalued and lack opportunities for growth and development. There is also a perceived disconnect between management and staff. We need to implement a robust employee engagement program that includes regular feedback, recognition, and professional development opportunities, aiming to improve engagement scores by 30% within the next year.”

5. Operational Efficiency

“Our manufacturing plant has experienced a 15% increase in production downtime over the past six months due to equipment failures and maintenance issues. This downtime is leading to delays in order fulfillment and increased operational costs. The current maintenance schedule is reactive rather than proactive, and there is a lack of trained personnel to handle complex repairs. We need to develop and implement a preventive maintenance program and provide additional training for our maintenance staff, aiming to reduce production downtime by 20% within the next six months.”

6. Marketing Strategy

“Our recent marketing campaigns have not generated the expected leads, resulting in a 10% decline in new customer acquisitions. Market analysis shows that our messaging is not resonating with our target audience, and our digital presence is weaker compared to competitors. The current marketing strategy lacks a clear focus and differentiation from competitors. We need to redefine our marketing strategy to better align with customer needs and preferences, aiming to increase lead generation by 25% within the next quarter.”

7. Financial Performance

“Our company’s profit margins have decreased by 5% over the past year due to rising operational costs and inefficiencies in resource allocation. This decline in profitability is affecting our ability to invest in new growth opportunities and maintain competitive pricing. A detailed financial analysis indicates that our cost management processes are outdated and lack rigorous oversight. We need to implement a comprehensive cost management and efficiency improvement plan, aiming to increase profit margins by 10% within the next fiscal year.”

Why These Examples Work

Each of these examples follows the structured approach we’ve discussed. They clearly identify the problem, explain its impact, provide context and background information, identify the stakeholders affected, and state the desired outcome. This level of detail and clarity ensures that everyone involved understands the issue in the same way, making it easier to develop effective solutions.

About The Author

Jef Menguin

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